0001518336-11-000009.txt : 20111019 0001518336-11-000009.hdr.sgml : 20111019 20110725112301 ACCESSION NUMBER: 0001518336-11-000009 CONFORMED SUBMISSION TYPE: CORRESP PUBLIC DOCUMENT COUNT: 2 FILED AS OF DATE: 20110725 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Virtual Learning Company, Inc. CENTRAL INDEX KEY: 0001518336 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-EDUCATIONAL SERVICES [8200] IRS NUMBER: 202208821 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 60 KNOLLS CRESCENT, SUITE 9M CITY: BRONX STATE: NY ZIP: 10463 BUSINESS PHONE: (973) 768 - 4181 MAIL ADDRESS: STREET 1: 60 KNOLLS CRESCENT, SUITE 9M CITY: BRONX STATE: NY ZIP: 10463 CORRESP 1 filename1.htm ROGER L

ROGER L. FIDLER

Attorney at Law

145 Highview Terrace

Hawthorne, N.J. 07506

(973) 949-4193

(973) 949-4196 (Fax)

rfidler0099@aol.com


July 20, 2011


Larry Spirgel, Esq.

Assistant Director

Division of Corporate Finance

United States Securities and Exchange Commission

100 F Street, N.E.

Washington, D.C. 20549


Re:

The Virtual Learning Company, Inc.

Registration Statement on Form S-1

Filed June 2, 2011

File No. 333-174674


Dear Mr. Spirgel:


We have reviewed the Staff’s comments and have amended the registration statement as follows:


Registration Statement Cover Page


1. Please check the box which indicates that you are offering securities on a delayed or

continuous basis pursuant to Rule 415 under the Securities Act of 1933.


We have checked the box.


General


2. Please review your entire document for grammatical errors that can make the

disclosure unclear. For example, we note your statement on page 18: “the market for

products sold through the Internet has not begun to develop and will rapidly

evolving.


The revision of the statement now to be found on page 17 of the marked copy clarifies the meaning.  We have revised the registration statement throughout in numerous locations to eliminate grammatical errors.



3. Furnish the information required by Item 505 of Regulation S-K, determination of offering price. See Item 5 of Form S-1.


Our Page 26 we have added the section “Determination of the Offering Price” wherein we discuss the factors considered in pricing this issue as required by Item 505.


4. We note reference to third party information throughout the filing. For example, you cite information from the Association of American Publishers on page 6. Please

provide us with marked copies of any materials that support third party statements,

clearly cross-referencing a statement with the underlying factual support.


The requested materials have been scanned and are provided as an Appendix at the end of this letter with the requested cross references.


5. On page 16 and elsewhere you state that you have not commenced operations. Revise your disclosure to accurately describe your business as currently constituted and make clear aspects that are not yet operational. As an example, on page 6 you refer to a

“visible recurring revenue stream and high profit margins.” As another example, a page 10 Risk Factor heading reads “If we fail to develop new or expand existing subscriber relationships…” But, on page 35 you disclose that as of March 31, 2011 you had not “begun to accept subscribers.” As a third example, the page 13 Risk Factor titled “Our future growth and profitability will depend in large part upon the effectiveness and efficiency…” contains several inappropriate characterizations including reference to retaining your most productive sales managers and staff. We note that you have one fulltime employee. These are just examples of disclosures that do not address the company’s current lack of operations, that indicate that proposed operations are either currently happening or are possible in the near future and that do not address the time, costs and risks involved with becoming operational. Please revise throughout.


We have made numerous revisions to correct not only the cited examples but many others to make clear that the company has not yet become revenue producing.


6. We note several favorable statements regarding, among other topics, your product,

accomplishments-to-date and market opportunities. To the extent you retain favorable statements provide objective support for your assertions and ensure that you make clear upon what standard or measure you base your claims. For example, revise to include the basis for you assertion on page 6 that your “online products are easily, automatically, and frequently updated with new or more current content, additional features and enhancements and can provide students with instant feedback, positive reinforcement and remediation when proficiency levels are not met.” To the extent that you do not have independent support for your statements, please characterize them as your beliefs and disclose the bases for these beliefs.


We have removed the favorable statements cited and have attempted to make it clear through the registration statement that such assertions are our beliefs. However, we have refrained from supplying the main reason for these beliefs which are that we continuously updated the modules as teachers and teachers assistants in the relevant grades commented upon the modules, rapidly increased the number of modules within each title to meet changing curriculum assessments made by teachers and their assistants since these statements raise only more questions that could go on ad infinitum, e.g. which teachers and assistants, their qualifications, why are they chosen and how. As for reinforcement and remediation, these are inherent properties of the method used in each title wherein the student can go back after missing a question and try again. We have also recently begun to make numerous examples of certain questions, e.g. addition or multiplication, with answers available for students to do more examples without the sophistication of the interactive titles.  These question sheets more closely resemble what we consider to be inferior products manufactured by our quite successful competition. In order to maintain a balance we have omitted this more accurate but more promotional approach so as not to make our products seem too good to be true, which if you compare them with the competition, they are.  Since these quality factors are less important than marketing, at least in immediate future, we have decided not to stress those superior qualities more than are necessary to accurately describe them.


Prospectus Summary, page 5


7. The Prospectus Summary is intended to provide a brief overview of the most salient aspects of the offering and the company’s business. Your summary provides mostly marketing information about the company that is largely repeated elsewhere in your prospectus. Revise to include only a brief overview of your offering and business and make sure the presentation is balanced.


We have completely rewritten the Summary in response to the comment.


8. If retained, revise to make clear that none of the key attributes of your business model have been materialized as of yet. For example, your statement that your “business model is characterized by a visible recurring revenue stream and high profit margins” should be balanced by accompanying disclosure that you have not yet generated revenues and have never generated a profit.


In response to Comment 8, we have made several revisions to make clear that none of the key attributes as yet exist.


Our Company, page 5


9. Your websites, as disclosed on page 5, feature television and movie programs. Explain whether you have negotiated the right to broadcast these programs. If you have not, add a risk factor to disclose the possibility that you are infringing intellectual property rights and highlight the potential repercussions.


This option in the website has been deleted. It was originally thought to add these videos as a marketing enhancement for the benefit of the adults and to enhance sales from the adults who would be paying the bill. No analysis was made with respect to infringement and many of the titles were outside the copyright term. No complaints or contacts from copyright owners had been received to date.


10. It appears that three out of the four websites referenced contain identical content. Revise to accurately characterize your web based offerings. In particular, we note the statement “[t]he Company provides standards-based instruction…through one of our several websites on the World Wide Web.”


Actually only one website is in use www.learningisbasic.com. The other websites www.eschoolroom.com, www.mathisbasic.com are simply redirected to www.learningisbasic.com.  We have revised our disclosure to note that fact at pages 5 and 6 and elsewhere throughout the registration statement.


Summary Financial Information, page 9


11. Tell us how your total operating expenses for the three months ended March 31, 2010 can be more than your total operating expenses for the year ended December 31, 2010.


This happened because a journal entry capitalizing $110,000 in  consulting fees was posted in December 31, 2010. This entry should have been posted as of March 31, 2010 where the initial entry was booked in error.


Risk Factors, page 10


12. Revise this section to make sure that each risk factor relates to risks the company faces as currently constituted. For example, on page 15 under the risk factor “Protection of our intellectual property is limited…” you state “[d]espite enforcement efforts against software piracy, we lose significant revenue due to illegal use of our software.” We note, however, that you have generated no revenue to date. As another example, the risk factor titled “If securities or industry analysts do not publish research or reports about our business…” is inapplicable given your status as a development stage company. These are just examples.


We have revised the risk factors at numerous places and eliminated some risk factors in response to this comment.


We note though that we may be subject to liability for information retrieved from the Internet…, page 21


13. The subject matter of this risk factor and how it relates to the company is unclear. Revise to clarify.


The risk factor has been deleted.


Future sales of restricted shares could decrease the price a willing buyer…, page 21


14. Revise the disclosures here and under Shares Eligible For Future Sale on pages 54 and 55 to accurately describe Rule 144 of the Securities Act. For example, on page 54 you state that “only the shares held by Thomas P. Monahan and Dr. John Swift will be subject to the volume selling requirements of Rule 144. But, on page 22 you state that if certain requirements are met non-affiliates may sell their securities “in an amount equal to not less than one percent of [your] outstanding common stock every three months.” As another example, you indicate that the holding period applicable to non-affiliates is six months on page 22 and one year on page 55.


The disclosure has been revised both in the risk factor and at former pages 54 and 55, now page 57, for consistency and accuracy.



Plan Of Distribution, page 25


15. Reconcile your disclosure here, stating that the offering will be completed ninety days

after the effective date, with the disclosure on page 52 stating that the offering will

terminate no later than 12 months after the effective date of the prospectus.


The disclosure of the termination date in the Plan of Distribution, page 26 has been reconciled with the disclosure on former page 52, now page 54 to note a 12 month termination date.


Description Of Business, page 27


History of the Company, page 27


16. Revise to more fully describe the transaction between Mr. Thomas Monahan and

Terra Media, LTD. Your disclosure should clarify the background between the

parties, explain the statement “to be returned to Mr. Thomas Monahan Terra’s

subsidiary Ding Dong School, Ltd” and reconcile the consideration disclosed as

compared to the consideration identified in Exhibit 10.1.


The Description of the Business has been revised at Page 29 to more fully describe the transaction between Mr. Monahan and Terra Media Ltd., now Terra Energy resources, Ltd. including describing the purchase by Mr. Monahan.  The consideration has been reconciled with Exhibit 10.1.  The numbers disclosed reflect the accounting entry made by the accountant for Terra Media on its books and this has been described.  The Separation Agreement stated a simple buy back price and the payment of that price has also been described.


Our Growth Strategy, page 33


17. Much of the disclosure within this section fails to link the topic discussed with your

growth strategy. For example, disclosures on pages 34 and 35 detail characteristics of

bilingual education, but neglect to tie that discussion into the prospective growth of your business. Substantially revise to make clear how each topic discussed relates to your business. Your disclosure should explain how each topic is relevant to growth, steps taken to date in furtherance of your various strategies and steps that must be implemented to successfully operate and grow. Similarly revise the disclosure on pages 8 and 9.


The section “Our Growth Strategy” has been revised to link the disclosure to the Issuer’s growth strategy.  The redundant disclosure at pages 8 and 9 has been deleted.


Our Products and Services, page 35


18. You refer to yourself as a “software development company” on page 32. Describe

the software you intend to produce and distribute. Further revise to clarify how the

materials you plan to produce in CD and DVD format, including language training

materials, relate to your web-based offerings. Explain whether and how these offerings differ from those available via your websites.


At page 33, we have clarified that the software to be used on the website is one and the same with the software to be available for sale and distribution, albeit in different formats.

 

19. Disclose whether you have had any contact with potential distributors of your

products to date.


At page 36, we have revised the disclosure to state that there have been only preliminary discussions with a limited number of potential distributors.

 

Marketing, Sales and Subscriber Support, page 37


20. Disclose whether you have implemented any of the marketing activities described.


We have revised the disclosure to note that all marketing activities will occur in the future.


Management’s Discussion And Analysis Or Plan Of Operation, page 40


Forward-Looking Statements, page 40


21. Please delete the reference to the safe harbor provided by the Private Securities

Litigation Reform Act of 1995 as this protection does not apply to your offering

because your common stock is considered a penny stock.


We have deleted the reference to the sections of the Securities Act that relate to the  PSLRA.




Plan Of Operation, page 41


Overview, page 41


22. Note 6 to your financial statements on page 79 discloses agreements for curriculum

development pursuant to which you are obligated to pay royalties on revenues earned.

Discuss those arrangements as well as the contractual arrangement filed as Exhibit

10.2 within MD&A, providing the aggregate royalties due and the effect you expect

the respective obligations to have on your financial condition going forward. If the

agreements referenced under Note 6 constitute material contracts, file them as

exhibits. See Item 601(b)(10) of Regulation S-K.


The agreement with  Lawrence William Kazmierczak has been disclosed in the third paragraph of the “Plan of Operation”. This agreement was previously filed as an exhibit.

One other agreement that existed was rescinded subsequent to the date of the financial statements and  the stock certificate for  200,000 shares was returned to Virtual Learning and canceled. This information has been added as a subsequent event to the Notes to the Financial Statements.



Basis of Presentation/Going Concern, page 41


23. Please revise this section to outline the various steps involved in completing each of

the development of 16 titles, the development of 36 titles, implementing the

contemplated marketing program and generally, commercializing your website.

Provide a time line for achieving each milestone and the associated costs. Explain

how you intend to fund these costs, taking into account the various levels of proceeds

from the offering, the offering costs, the costs of being a reporting company and your

ability/inability to raise further capital. Clarify whether you believe $500,000 will be

sufficient to meet operating expenses and capital requirements through the creation of

36 titles or only through the creation of 16 titles.


The Plan of Operations has been updated with a schedule of this information as part of the Basis of Presentation/Going Concern and can be found starting in the 12th paragraph following this heading.


Revenue Recognition, page 44


24. We note that you disclose that you do not provide refunds but disclose that a reserve

is calculated for cancellations. Tell us why the calculation of a reserve is necessary if

you do not provide refunds.


Results Of Operations – Virtual Learning Company, page 45


The calculation of a reserve is not needed and all references to this disclosure both in the Revenue Recognition section of the Plan of Operations on page 44 and Note 1 to the financial statement footnotes has been deleted.


25. Revise your disclosures under Operating Expenses on pages 46 and 47 to provide a

fuller discussion of the underlying causes behind material line item shifts in total

operating expenses. For example, you should discuss the effect that common stock

issued for consulting fees and legal fees had on period to period results.


Operating expenses for the year ended December 31, 2010, for the period from inception to December 31, 2009 and for the three months ended March 31, 2011, 2010 and 2009 have been expanded to give an analysis of operating expenses.


Liquidity and Capital Resources, page 47


26. Reconcile your statement that you had no officer loans payable outstanding at March

31, 2011 with the balance sheet on page 61 which reflects an outstanding payable of

$2,542.


Liquidity and Capital Resources has been amended to disclose the fact that a loan balance of $2,542 was outstanding as of March 31, 2011.


Directors And Executive Officers, Promoters And Control Persons, page 49


Executive Officers and Directors, page 49


27. Explain the nature of the ethics inquiry by the American Institute of Certified Public

Accountants.


The inquiry by the AICPA arose from a series of events commencing in 1995 concerning an audit of a privately held company, Searex, Inc.  Mr. Monahan was required to be reciprocally licensed in Louisiana to do this audit and had done so. After providing the required information to the Louisiana Board of Accountancy Mr. Monahan called the Board to confirm that the reciprocal license was in place prior to starting his audit. However, he was contacted in October 1996 by the Director of Consumer Affairs in Louisiana handling accounting licensing who claimed he was not licensed. After informing the Director of his previous inquiry with his own staff and receiving confirmation that the reciprocal license was in place, the Director promised to look into the matter and get back to him. A subsequent telephone call with the Director confirmed that the missing paperwork had been located and all was fine with the State of Louisiana. However, he also informed Mr. Monahan that while working under the misapprehension regarding his licensing he had written a letter to the New Jersey Board of Accountancy. The Director of Accounting offered to clear up the matter if in the event the State of New Jersey would have any further issues.  


Subsequent to this matter, the AICPA SEC Practice Section contacted Mr. Monahan claiming that some anonymous person had contacted them regarding the issuance of defective financial statements relating to the non-disclosure of a $500,000 Note Payable to a Mr. Roger La Blanc in connection with Searex audit. At this point Mr. Monahan informed them that this audit was conducted on behalf of a private company for the benefit of the Wells Fargo Bank and the United States Maritime Administration who was funding the construction of a boat designed to build and install oil rigging in the Gulf of Mexico. The $500,000 Note Payable was previously examined and was written on a napkin along with the requirement that Mr. Sanders turn over some percentage of his company as consideration for an introduction and finder’s fee that Mr. La Blanc felt was due him. This napkin was not signed by either Mr. Sanders, owner of the company, or any other officer of the company. The only relevant item discovered in the Searex files was a photocopy of the napkin and a demand letter from Mr. La Blanc. Corporate Counsel for Searex and Mr. Monahan’s attorney both felt that there was insufficient basis for this note to be valid. The investigator for the AICPA after reviewing the situation also agreed and closed the matter.


A year later the New Jersey State Board contacted Mr. Monahan and told him that some anonymous person from Oklahoma had contacted the Board and complained that a $500,000 liability had not been booked.  That person is believed to be connected with Mr. Roger LeBlanc who had again asserted that he was a finders fee due in that amount based upon an unsigned memo written on a napkin.  After conferring again with three different counsel Mr. Monahan had decided to agree with the company and not book that liability. Mr. LeBlanc, a well-connected oil and gas man with holdings in Louisiana, did not like that decision and is believed to be the moving force behind the inquiries that followed.


Six months later, the New Jersey Board (“Board”) called again and requested information regarding problems with the financial statements of Searex. At a meeting with the Board Mr. Monahan was asked questions regarding the classification of one item in the Statement of Cash Flows, the cash advanced to the company from Wells Fargo which came from the Maritime Administration. There was also an issued raised regarding whether Mr. Monahan should have used a “going concern” opinion on the Searex’s financial statement. Regarding the misclassification of the Statement of Cash Flows item, under GAAP at the time of the issuance of the financial statements there were two presentations available. Mr. Monahan followed one method of presentation while the accounting expert for the New Jersey State Board of Accountancy felt the alternate presentation was appropriate for the classification of this item. Regarding the “going concern” opinion, Mr. Monahan felt that for the purposes of the United States Maritime Administration (“USMA”) one was not needed since the USMA had already funded Searex for all the money they needed to complete the construction of the boat and that Wells Fargo Bank was holding the money in Escrow. These financial statements were not completed for the benefit of any other known user. Regarding the $500,000 Note Payable, the board seemed satisfied with the information given to them regarding this matter. At this time they did discuss the validity of his license with the State of Louisiana. The New Jersey State Board was directed to consult with the Director of Accounting for the State of Louisiana at which time any further questions regarding this matter would be handled. Subsequent to this meeting, Mr. Monahan did receive a fine and was required to take some remedial CPE courses.


Another year had passed and Mr. Monahan was again contacted by the AICPA relating to the Searex Financials as a result of another letter from an anonymous person. This time the claim was that Searex’s financial statements were materially misstated in that the purchase of an intangible asset (the patent for the design of the device that constituted the principle components of a jacking system) along with an inventory of parts relating to the construction of the jacking system were overstated on the financial statements.  A meeting was held in New York City between Mr. Monahan, various members of the AICPA and an oil rig industry specialist from Texas. At that meeting Mr. Monahan devoted considerable time detailing the basis of the costs of both the patent and the inventory of parts. At the conclusion of the meeting, Mr. Monahan and the industrial specialist were in agreement as to the basis of the costs assigned to both the patent and the inventory of parts. It should be noted that Mr. Monahan’s background includes design and research and development of similar type jacking system devices for the railroad industry.


An additional year passed and, after this case had been transferred to approximately five or six different investigators for the AICPA, all of whom had moved on in their careers, and having had to replace the AICPA file on three different occasions because AICPA investigators “misplaced” Mr. Monahan’s file in whole or in part, and Mr. Monahan had been  requested to provide all of the documentation all over again, Mr. Monahan finally received a letter in late January 2002 stating that the conclusion to the entire  matter was to require Mr. Monahan to take six specific CPE courses.


Unfortunately, at the time of this letter being sent, Mr. Monahan was located in the Beth Abraham Rehabilitation Hospital in the Bronx following surgery and a two week stay at Albert Einstein-Montefiore Hospital, also in the Bronx, due to Mr. Monahan having severed the quadriceps muscles on both his right and left leg in late January, 2002. Mr. Monahan was located at Beth Abraham until June 1, 2002. Upon release, he was moved to a studio apartment in the Bronx to continue his rehab and to relearn how to walk all over again. It was not until September 2002 that Mr. Monahan finally received the letter by the AICPA sent in January 2002. This delay was because he was no longer physically able to enter his home in Paterson, New Jersey and mail was delivered to that home, put inside by a neighbor and not sent to him at the hospitals.  Once again some remedial courses were required. Coincidently these six courses were exactly the same as the six CPE courses Mr. Monahan had completed by mail order through the AICPA. It was not until 2004 that it was finally understood by Mr. Monahan that the AICPA wanted those courses to be taken at their classrooms in Roseland, New Jersey. In 2004, the AICPA commenced an ethics inquiry for failure to cooperate for a lack of response to their demands which could not have been met even if Mr. Monahan wanted to comply. In 2004, Mr. Monahan had simply decided that enough was enough and decided that the additional problems of dealing with the AICPA and the struggle to regain some semblance of a life were not to be had. He had further decided to change careers more in keeping with his disabilities and revert back to being a computer programmer and start up a company creating virtual textbooks for math.  Mr. Monahan had pretty much decided not to be an auditor anymore . In November 2005, Mr. Monahan was notified of a hearing with the New Jersey State Board of Accountancy regarding this issue of not responding to the AICPA’s requests for information. The meeting was held in mid December 2005, 15 days prior to the expiration date of Mr. Monahan’s CPA license.

At that meeting, Mr. Monahan recounted to the NJ Board all of the actions over the last almost 10 years including the change in reviewers, losses of paperwork, renewal of issues and other assorted problems. The NJ Board was extremely sympathetic at that meeting and some Board members had encouraged Mr. Monahan to continue in the profession. However, Mr. Monahan was adamant about his desire to not renew his license which expired January 1, 2006. Just prior to December 31, 2005, the NJ Board decided that Mr. Monahan should turn in his license and not be eligible to renew his license as being retired.

 

Please also note that after previous review by the staff, the disclosure set forth in the instant S-1 was found acceptable in the registration statement upon Form SB-2 for Terra Media, Ltd.  For obvious reasons the complete exposition was thought not to be needed.


Certain Relationships And Related Transactions, page 50


28. Disclose all applicable related party transactions including those discussed under

Note 3 to your financial statements. See Regulation S-K Item 404.


The related party transactions have been disclosed.


Certain Provisions Of The Certificate Of Incorporation And Bylaws…, page 56


29. You state here that your governing documents eliminate the personal liability of your

directors for damages related to breaches of their fiduciary duties. Reconcile this

statement with the exceptions under Nevada law discussed on page 82. Make clear

from where your indemnification obligations stem. We note that the filed Articles of

Incorporation does not appear to contain provisions relate to indemnification.


The disclosure has been revised to accurately attribute the indemnification to By-Laws provisions and to accurately relate the limitations of the Nevada law.


Part II Information Not Required In Prospectus, page 82


Item 13. Other Expenses of Issuance and Distribution, page 82


30. Revise the total column to reflect the $27,116.00 in estimated expenses. Edit your

disclosure under Use Of Proceeds and elsewhere to accurately reflect total estimated

expenses.


The correct number is $20,000 and the disclosures have been revised to be consistent.


Item 16. Exhibits and Financial Statement Schedules, page 83


31. The exhibit index fails to reference Exhibits 4.1, 10.1 and 10.2 and references Exhibit

16, which is not filed. Revise to accurately reference the exhibits filed. Make sure

that the material aspects of the exhibited contracts are discussed adequately within the

filing.


The exhibit index has been revised to include all missing exhibit references. All material aspects of the exhibited contracts have been discussed within the filing.


Item 17. Undertakings, page 84


32. Revise to include all necessary undertakings required by Item 512 of Regulation

S-K.


The undertakings have been revised to include all required undertakings.




Yours truly,


/s/ Roger L. Fidler

Roger L. Fidler



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CORRESP 2 filename2.htm Converted by EDGARwiz

APPENDIX-SUPPLEMENTAL INFORMATION


Comment 4. We note reference to third party information throughout the filing. For example, you cite information from the Association of American Publishers on page 6. Please provide us with marked copies of any materials that support third party statements, clearly cross-referencing a statement with the underlying factual support.


Page 5 Our Market Opportunity


The U.S. educational system, consisting of K-12 and postsecondary education, collectively includes approximately 59 million students. Our virtual textbooks and materials were developed to appeal primarily in the U.S. K-12 education market, which consists of approximately 59 million students in more than 132,656, schools according to the Center for education Reform 2009.


All of these numbers comes from the:

National Center for Educational Statistics Table 2, Enrollment in educational institutions, by level and control of institution: Selected years, fall 1980 through fall 2009


The National Household Education Surveys Program (NHES), conducted by the U.S. Department of Education's National Center for Education Statistics (NCES) in the Institute of Education Sciences, has collected nationally representative data that can be used to estimate the number of home schooled students in the United States. Data from the 2007 NHES survey show an estimated 1.5 million students (1,508,000) were home schooled in the United States in the spring of 2007.


Also from the National Center for Educational Statistics Issue Brief 2008.

"Data from the 2007 NHES survey show an estimated 1.5 million students (1,508,000) were homeschooled in the United States in the spring of 2007"


Page 6


An estimated $8 billion was spent on the K-12 instructional materials market in 2008, according to Association of American Publishers.. In 2007, according to Market Data Research's annual expenditures report, the national average for instructional materials spending is $237 per pupil.


-

Public Policy Outlook for K-12 Instructional Materials

-

Association of American Publishers (AAP)

-

Jay Diskey

-

Executive Director

-

AAP School Division

-

jdiskey@publishers.org

    www.aapschool.org

-

November 2009

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K-12 instructional materials market: $7B to $8B

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Educational Publishing


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News, Notes and advice from the lead thinkers at the Association of Educational Publishers



K-12 Sales Projected to Increase in 2010-11

Published January 18, 2011 Business of Publishing, Education Market Research, Educational Technology , Research, Sales, Leave a Comment


According to Education Market Research's exclusive data, the K-12 instructional materials market, including textbooks, supplemental materials, and technology products, totaled $16.4 billion in sales in the 2009-10 school year. In the Complete K-12 Report: 2011, market researcher Dr. Bob Resnick projects that sales in 2010-11 will be around $17.3 billion, a 5.3% increase compared to the prior year. That very large sum of money is spread each school year among more than 180,000 district administrators, over 115,000 school principals, and more than 5 million K-12 educators. The fundamental reason that K-12 market growth will likely persist in the face of any overall economic slowdown is that the growth formula is based on enrollments and per pupil expenditures, both of which continue to advance in a slow and steady fashion.


Page 7

Solution to Various Learning Problems: Reported to us by teachers, parents and further reported by such sources as the Education Resources Information Center; through several studies documenting the importance of time needed for learning and time spent in learning as parameters of educational achievement. Several studies have examined differences in student learning rates, amount of information acquired, and amount of information retained in three common types of classroom tasks.


"The National Assessment of Educational Progress", commonly known as NAEP, or the nation's report card, shows that not only have state scores not changed since the test was administered in 2008, the states have not seen significant growth since the late 1990's. An attempt at resolving this problem hopefully will be accomplished by the adoption of "The Common Core Standards" which has been adopted by 44 States and is a state-led initiative that aims to establish basic, uniform education requirements across the country. These core

standards are sponsored by the National Governors Association and the Council of Chief

State School Officers with the participation of many states.


Page 8 Our Growth Strategy

Smartphones run complete operating system software providing a platform for application developers. Thus, they combine the functions of a camera phone and a Digital Assistant (PDA). The increased availability and utilization of web-based and mobile technologies to enhance and supplement teacher instruction engage today's technology-savvy learners and improve student outcomes.


Some smartphones, sometimes called NirvanaPhones, have a docking station with an external display and keyboard to create a desktop or laptop environment. Growth in demand for advanced mobile devices boasting powerful processors, abundant memory, larger screens, and



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open operating systems has outpaced the rest of the mobile phone market for several years.


According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers. Despite the large increase in smartphone sales in the last few years, smartphone shipments only make up 20% of total handset shipments, as of the first half of 2010.


In March 2011, Berg Insight reported data that showed global smartphone shipments increased 74% from 2009 to 2010.


In a Washington Post article by Cecilia Kang, a Morgan Stanley Internet analyst, Mary Meeker expects smartphone sales will surpass PC and laptop sales in 2012, with more than 450 million units sold.


Develop New Products and Enhance our EBook Platform


In the United States, as of September 2009, Amazon Kindle and Sony's PRS-500 were the dominant e-reading devices. By March 2010, some reported that the Barnes & Noble Nook may be selling more units than the Kindle.


On January 27, 2010 Apple Inc. launched a multi-function device called the iPad. In July 2010, online bookseller Amazon.com reported sales of ebooks for its proprietary Kindle outnumbered sales of hardcover books for the first time ever during the second quarter of 2010, saying it sold 140 e-books for every 100 hardcover books, including hardcovers for which there was no digital edition. By January 2011, ebook sales at Amazon had surpassed its paperback sales. In the overall U.S. market, paperback book sales are still much larger than either hardcover or e-book; the American Publishing Association estimated e-books represented 8.5% of sales as of mid-2010.


This last year 2010 saw an expansion of eBook platforms. Amazon released the Kindle DX International Edition worldwide and released the third generation Kindle, available in 3G+Wi-Fi and Wi-Fi versions. Bookeen revealed the Cybook Orizon at CES and debuted the Orizon touchscreen e-book reader. Apple released the iPad with an e-book app called iBocks. Between its release in April 2010, to October, Apple has sold 7 million iPads. Kobo Inc. released its Kobo eReader to be sold at Indig/Chapters in Canada and Borders in the United States. Kobo Inc. released an updated Kobo eReader, which now includes Wi-Fi. Barnes & Noble released the new NOOKcolor. Sony released its second generation Daily Edition PRS-950. PocketBook expanded its successful line of e-readers in the ever-growing market. Lastly, Google launched Google eBooks.


Page 28 Second paragraph Top


Despite spending an estimated $630 billion in the 2007-2008 school year on K-12 education more than any other developed country the United States ranks 25th in the world in the quality of its primary education system, according to the World Economic Forum.


1.

US public School Ranking According to US World News on Dec 7 2010


A report out today, "Highlights From PISA 2009: Performance of U.S. 15-YearOld Students in Reading, Mathematics, and Science Literacy in an International Context," shows the U.S. now ranks 25th in math, 17th in science, and 14th in reading out of the 34 Organization for Economic Cooperation and Development (OECD) countries

SOURCE: U.S. Department of Education, National Center for Education Statistics, Biennial Survey of Education in the United States, 1949-50; Statistics of Public Elementary and Secondary School Systems, 1959 through 1972; Common Core of Data (CCD), 1984 through 2008; Private School Universe Survey (PSS), 1997-98 through 2007-08; and Projections of Education Statistics to 2019.

CHAPTER 1: All Levels of Education 11

DIGEST OF EDUCATION STATISTICS 2010

and secondary schools spent about 59 percent of this total ($650 billion),


Page 29 Our Markets


Since 1999, the National Household Education Surveys Program (NHES), conducted by the U.S. Department of Education's National Center for Education Statistics (NCES) in the Institute of Education Sciences, has collected nationally representative data that can be used to estimate the number of homeschooled students in the United States. Additionally, according to the U.S. Department of Education Institute of Education Sciences both the number and the proportion of students in the United States who were being homeschooled increased between 1999 and 2003. Approximately 1.1 million students (1,096,000) were being homeschooled in the United States in the spring of 2003, an increase from the estimated 850,000 students who were being homeschooled in the spring of 1999 (Bielick, Chandler, and Broughman 2001). In addition, the percentage of the entire student population who were being homeschooled increased from 1.7 percent in 1999 to 2.2 percent in 2003. Data from the 2007 NHES survey show an estimated 1.5 million students (1,508,000) were homeschooled in the United States in the spring of 2007. This represents an increase from the estimated 1.1 million students who were homeschooled in the spring of 2003 (Princiotta, Bielick, and Chapman 2004). The percentage of the school-age population that was homeschooled increased from 2.2 percent in 2003 to 2.9 percent in 2007.


1.

Regarding the number of kids enrolled in the US Public schools throughout the nation. The number is more like 60 million as it turns out which includes public schools K-12, charter schools, religious based schools and home schoolers. The number of kids just in US Public schools is about 50 million alone as of 2009.


According to the Center for Education Reform 2009 and the National Center for Educational Statistics reports about the same for 2009 being 55 million for public schools. Where K-12 got 74 million beats me. K-12 cited to market Data retrieval in one of its own free reports says about 50 million public schools students. So guess I should correct that number to 60 million for all schools as follows:


ENROLLMENT:


TOTAL K-12 ENROLLMENT: 55,203,000


Elementary: 38, 751,000 Secondary: 16,451,000

(Digest 2009. Chapter 1 Table 2)

TOTAL PUBLIC SCHOOL ENROLLMENT: 49,293,000 Elementary: 38,751, 000

Secondary: 16,451,000

(Digest 2009 Chapter 1. Table 2)

TOTAL CHARTER SCHOOL ENROLLMENT: 1,536,079

(The Center for Education Reform, November 2009)


TOTAL PRIVATE SCHOOL ENROLLMENT: 5,910,210 Elementary: 3,228,310

Secondary: 827,390

Combined: 1,854,510

(Digest 2009_ Chapter 2, Table 58)

TOTAL HOME SCHOOL ENROLLMENT: 1.5 million (estimate) or 2.9% (estimate) of America's school population

(1.5 Million Homeschooled Students in the United States in 2007, NOES December 2008)


TOTAL CATHOLIC SCHOOL ENROLLMENT: 2,308,150 Elementary: 1,602,010

Secondary: 594,860

Combined: 111,270

(Digest 2009 Chapter 2. Table 58)


Regarding the number of public schools in total


TOTAL NUMBER OF K-12 SCHOOLS: 132,656

Elementary: 88,902

Secondary: 27,358

Combined: 15,160

Other: 1,236

(Digest 2009, Chapter 1 Table 5)


TOTAL NUMBER OF PUBLIC SCHOOLS: 98,916

Elementary: 67,032 Secondary: 23,426 Combined: 6,222

Other: 1,236

(Digest 2009, Chapter 2, Table 93)


TOTAL NUMBER OF CHARTER SCHOOLS: 5,043 (The Center for Education Reform, November 2009)


TOTAL NUMBER OF PRIVATE SCHOOLS: 33,740

Elementary: 21,870

Secondary: 2,930

Combined: 8,940

(Digest 2009, Chapter 2, Table 58)


TOTAL NUMBER OF CATHOLIC SCHOOLS: 7,510



2


Elementary: 6,070 Secondary: 1,090 Combined: 340

(Digest 2009 Chanter 2 Table 58)




3. School Expenditures I mentioned about $650 billion which is correct according to the National Center for Educational Statistics


Expenditures:





Expenditures of educational institutions rose to an estimated

   $1.1 trillion for the 2009-10 school year (table 29).

Elementary

Table A. Total elementary and secondary school enrollment, by

overall trends: Selected years, 1949-50 to fall 2009

Trend and year


Number of students


(in millions)


"Baby boom" increases


1949-50 school year ............................................................

28.5

Fall1959

...............................................................................

40.9

Fall1969

...............................................................................

51.1

Fall1971

(peak) ....................................................................

51.3

13 years with annual declines


Fall1972 (first year of decline) ..............................................

50.7

Fall1984 (final year of decline) .............................................

44.9

Annual increases from 1985 to 2006


Fall1985

...............................................................................

45.0

Fall1996 (new record highs begin) .......................................

51.5

Fall2006 (final year of record highs) ....................................

55.3

Slight decline followed by increases


Fall2007

...............................................................................

55.2

Fall2008

...............................................................................

55.2

Fall2009

...............................................................................

55.3

SOURCE: U.S. Department of Education, National Center for Education

Statistics,



Biennial Survey of Education in the United States, 1949-50; Statistics of Public

Elementary and Secondary School Systems, 1959 through 1972; Common

Core of Data (CCD), 1984 through 2008; Private School Universe Survey (PSS),

1997-98 through 2007-08; and Projections of Education Statistics to 2019.

CHAPTER 1: All Levels of Education 11

DIGEST OF EDUCATION STATISTICS 2010

and secondary schools spent about 59 percent of this total

($650 billion), and colleges and universities spent the remaining

41 percent ($461 billion). After adjustment for inflation,

total expenditures of all educational institutions rose by an estimated 34 percent between 1999-2000 and 2009-10. Inflation adjusted


-



3


U.S. K-12 school enrollment: 55 million

-

Adoption states = 20 (5,400 school districts)

-

Non-adoption states = 30 (10,000 districts)

-

Total K-12 expenditures = $520 billion annually

-

K-12 instructional materials market: $7B to $8B

-

K-12 "Core" IM market = t4 billion

-

Association of American Publishers for 2006 agrees with $8 billion so the figures for 2009 are not unreasonable at $11 billion for instructional materials. Basically textbooks.


4. US public School Ranking


According to US World News on Dec 7 2010:


A report out today, "Highlights From PISA 2009: Performance of U.S. 15Year-Old Students in Reading, Mathematics, and Science Literacy in an International Context," shows the U.S. now ranks 25th in math, 17th in science, and 14th in reading out of the 34 Organization for Economic Cooperation and Development (OECD) countries.


Also in a speech

              International Test Scores

Poor U.S. Test ResultsTied To Weak Curriculum


Most of the following was excerpted from a speech by Pascal D. Forgione, Jr., Ph.D. U.S. Commissioner of Education Statistics. As a government researcher, he tries to put the best possible spin on the academic failure of American schools, but this is no sugarcoated report.


Math scores, Science scores


Math and science offer the only common basis for comparing American schools to the rest of the world. Other subjects vary from one country to another. Results of the Third International Mathematics and Science Study (TIMSS) involving a half-million students in 41 countries are authoritative. Oversight groups included not only the world's leading experts on comparative studies of education systems, but also experts in assessment design and statistical analysis. Textbooks U.S. textbooks treat topics with a "mile-wide, inch-deep' approach, Schmidt said. A typical U.S. eighth-grade math textbook deals with about 35 topics. By comparison, a Japanese or German math textbook for that age would have only five or six topics. Comparisons done elsewhere between French and American math books show more innovative approaches to finding, for instance, the volume of a pyramid. Fractions don't lend themselves to computerization, so they're relegated to an importance slightly above Roman numerals. Calculators are here to stay, so kids breeze through long division. They concentrate on how to use math rather than how to do math, and with less entanglement in social philosophy.


American Education Not World Class




4


The schools systematically let kids down. By grade 4, American students only score in the middle of 26 countries reported. By grade 8 they are in the bottom third, and at the finish line, where it really counts, were near dead last. Its even worse when you notice that some of the superior countries in grade 8 (especially the Asians) were not included in published 12th grade results. They do not need 12 grades.



Math


                  Grade 4

    Grade 8

      Grade 12

Rank

Nation

 Score      Nation

Score

Nation

       

Score

1.       Singapore

   625

     Singapore                 643

      Netherlands              560

2.       Korea

   611

     Korea  

 

  607

      Sweden

   552

3.       Japan

               597        Japan

  605          Denmark

               547

4.       Hong Kong

   587

     Hong Kong

              588

      Switzerland

   540

5.       Netherlands         577         Belgium                   565

      Iceland

   534

6.       Czech Republic   567        Czech Republic

  564

      Norway

   528

7.       Austria                 559

     Slovak Republic

  547

      France

   523

8.       Slovenia   

   552

     Switzerland

  545

      New Zealand            522

9.       Ireland

              550         Netherlands

  541

      Australia

                522

10.     Hungary              548         Slovenia                   541

      Canada

                519

11.     Australia             546         Bulgaria                    540

      Austria                      518

12.     United States     545        Austria                       539         Slovenia                    512

13.     Canada

              532

    France                        538        Germany

               495

14.     Israel                   531        Hungary                    537         Hungary                     483

15.     Latvia                 525

    Russian Fed.

  535         Italy

 

    476

16.     Scotland

 

 520

    Australia

  530

     Russian Fed.

    471

17.     England

             513

    Ireland

  527

     Lithuania

    469

18.    Cyprus                 502

    Canada

              527

     Czech Republic

    466

19.     Norway              502         Belgium                    526         United States             461

20.     New Zealand

 499         Sweden                     519         Cyprus                        446

21.     Greece               492          Thailand                    522         South Africa              356

22.     Thailand            490          Israel                         522

23.     Portugal             475

     Germany                  509

24.     Iceland               474          New Zealand            508

25.     Iran                    429          England

  506

26.     Kuwait              400          Norway                     503

27.

                Denmark                   502

28.

    United States           500

29.

     Scotland                   498

30.

     Latvia

  493

31.

     Spain

  487

32.

     Iceland

               487

33.

     

     Greece

   484

34.

     Romania                   482

35.

     Lithuania

   477

36.

     Cyprus

   474



5


37.

   

     Portugal

   454

38.

     Iran

               428

39.

    

     

     Kuwait

               392

40.

     Colombia

               385

41.

     South Africa

   354


    Grade Average    529            Grade Average    513          Grade Average      500


5.

Virtual Learning is a subscription-based online education company. We provide standards-based instruction through our fully interactive virtual textbooks. Our fully animated, interactive featured, colorful and audio virtual.


Smartphone, Make everything fun and possible


5.

Response concerning smartphone systems


Here is a copy of the article which was quoted from www.premiumwebs.com. There are numerous articles and ads discussing the same topic or subject.  The rest of the information comes from The Berg Insight, a news publishing service


Apr 2011

By iflahul elmawardi


Handphone, is one of many importent thing that needs by any people in the world. smartphone now is the most populer phone. A smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary feature phone.


Smartphones and feature phones may be thought of as handheld computers integrated with a mobile telephone, but while most feature phones are able to run applications based on platforms such as Java ME, a smartphone usually allows the user to install and run more advanced applications. Smartphones run complete operating system software providing a platform for application developers. Thus, they combine the functions of a camera phone and a personal digital assistant (PDA).


Some smartphones, sometimes called NirvanaPhones, have a docking station with an external display and keyboard to create a desktop or laptop environment.


Growth in demand for advanced mobile devices boasting powerful processors, abundant memory, larger screens, and open operating systems has outpaced the rest of the mobile phone market for several years. In March 2011 Berg Insight reported data that showed global smartphone shipments increased 74% from 2009 to 2010. According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers. Despite the large increase in smartphone sales in the last few years, smartphone shipments only make up 20% of total handset shipments, as of the first half of 2010.


Race to the Top, abbreviated R2T, RTTT or RTT, is a $4.35 billion United States Department



6


of Education program designed to spur reforms in state and local district K12 education. It is funded by the ED Recovery Act as part of the American Recovery and Reinvestment Act of 2009 and was announced by President Barack Obama and Secretary of Education Arne Duncan on July 24, 2009.





7