Condensed Consolidated Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended
Sep. 30, 2014	Sep. 30, 2013
Statement of Cash Flows [Abstract]
Net loss	$ (9,134,089)us-gaap_NetIncomeLoss	$ (2,216,629)us-gaap_NetIncomeLoss
Adjustments to reconcile net loss to net cash (used in) operating activities:
Depreciation and amortization	3,238us-gaap_DepreciationAndAmortization	720us-gaap_DepreciationAndAmortization
Stock issued as charitable contribution	65,000us-gaap_NoncashContributionExpense
Stock-based compensation	(116,369)us-gaap_ShareBasedCompensation	1,060,245us-gaap_ShareBasedCompensation
Stock granted for consulting services		70,000
Forgiveness of Debt	(247,021)
Loss on extinguishment of debt		462,495
Increase in fair value of derivative liability	8,396,691	(165,351)
Common stock issued as interest on bridge note		949
Changes in assets and liabilities:
(Increase) in escrow account	(20,000)
(Increase) decrease in accounts receivable	(1,621)	1,344
(Increase) decrease in inventory	(101,639)us-gaap_IncreaseDecreaseInInventories	217,435us-gaap_IncreaseDecreaseInInventories
Increase in security deposit		(6,560)
Increase in prepaid expenses and other assets	(101,722)	(104,899)
Increase in deferred rent	598us-gaap_IncreaseDecreaseInPrepaidRent	6,100us-gaap_IncreaseDecreaseInPrepaidRent
Website development costs	(10,900)
Increase (decrease) in accounts payable and accrued expenses	8,546	(180,747)
Net cash used in operating activities	(1,259,288)	(854,898)
Cash flows from investing activities
Purchases of property and equipment		(3,861)
Net cash used in investing activities		(3,861)
Cash flows from financing activities
Proceeds from private placements	1,800,000	1,270,000
Costs of private placements	(260,696)JALA_FeesExpensesPrivatePlacement	(180,989)JALA_FeesExpensesPrivatePlacement
Issuance of common stock	250,000
Repayment of note payable		(50,000)us-gaap_RepaymentsOfNotesPayable
Purchase of treasury stock		(434)
Decrease in due to officers/stockholders	(73,194)	(64,689)
Net cash provided by financing activities	1,716,110	973,888
Net increase in cash and cash equivalents	456,822	115,129
Cash and cash equivalents, beginning of period	5,670	6,452
Cash and cash equivalents, end of period	462,492us-gaap_CashPeriodIncreaseDecrease	121,581us-gaap_CashPeriodIncreaseDecrease
Supplemental cash flow disclosures:
State minimum taxes and franchise fees paid	$ 1,612us-gaap_IncomeTaxesPaid	$ 658us-gaap_IncomeTaxesPaid
Non-cash Transactions:
Stock issued for Series B Convertible Preferred Stock		1,060,245JALA_SeriesBPreferredConvertibleStock

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