Basis of Presentation - Restatement of Balance Sheets (Details) (USD $)	Sep. 30, 2014		Dec. 31, 2013	Dec. 31, 2012
Current assets
Cash and cash equivalents	$ 462,492	[1]	$ 5,670	$ 6,452
Cash in escrow	20,000
Accounts receivable	4,802	[1]	3,181
Inventory	101,639	[1]
Prepaid expenses and other assets	202,751	[1]	101,029
Total current assets	791,684	[1]	109,880
Property and equipment, net	2,928	[1]	3,579
Website development costs, net	8,313
Security deposit	6,560	[1]	6,560
Total assets	809,485	[1]	120,019
Current liabilities
Accounts payable	204,222	[1]	75,371
Accrued expenses and taxes	74,872	[1]	195,177
Due to officers/stockholders	202,852	[1]	523,066
Total current liabilities	481,946	[1]	793,614
Deferred rent	7,174	[1]	6,576
Derivative liability	143,928	[1]	2,058,243
Total liabilities	633,048	[1]	2,858,433
Stockholders’ equity (deficiency)
Series A Preferred stock, par value $0.0001, per share	1,166
Series C Preferred stock, par value $0.0001, per share	2,000
Common stock, par value $0.0001, per shares	24,728	[1]	9,734
Additional paid-in capital	16,187,384	[1]	4,152,660
Treasury stock at cost	(434)	[1]	(434)
Accumulated deficit	(16,038,407)	[1]	(6,904,318)
Total stockholders' deficit	176,437	[1]	(2,738,414)
Total liabilities and stockholders' deficit	809,485	[1]	120,019
Scenario, Previously Reported [Member]
Current assets
Cash and cash equivalents	462,492
Cash in escrow	20,000
Accounts receivable	4,802
Inventory	101,639
Prepaid expenses and other assets	202,751
Total current assets	791,684
Property and equipment, net	2,928
Website development costs, net	8,313
Security deposit	6,560
Total assets	809,485
Current liabilities
Accounts payable	204,222
Accrued expenses and taxes	74,872
Due to officers/stockholders	202,852
Total current liabilities	481,946
Deferred rent	7,174
Derivative liability
Total liabilities	489,120
Stockholders’ equity (deficiency)
Series A Preferred stock, par value $0.0001, per share	1,166
Series C Preferred stock, par value $0.0001, per share	2,000
Common stock, par value $0.0001, per shares	24,728
Additional paid-in capital	6,814,425
Treasury stock at cost	(434)
Accumulated deficit	(6,521,520)
Total stockholders' deficit	320,365
Total liabilities and stockholders' deficit	809,485
Difference [Member]
Current assets
Cash and cash equivalents
Accounts receivable
Inventory
Prepaid expenses and other assets
Total current assets
Property and equipment, net
Website development costs, net
Security deposit
Total assets
Current liabilities
Accounts payable
Note payable
Accrued expenses and taxes
Due to officers/stockholders
Total current liabilities
Deferred rent
Derivative liability	143,928
Total liabilities	143,928
Stockholders’ equity (deficiency)
Series A Preferred stock, par value $0.0001, per share
Series C Preferred stock, par value $0.0001, per share
Common stock, par value $0.0001, per shares
Additional paid-in capital	9,372,959
Treasury stock at cost
Accumulated deficit	(9,516,887)
Total stockholders' deficit	(143,928)
Total liabilities and stockholders' deficit

[1] Restated