10-12G/A 1 graystoneco-form10a3_032311.htm graystoneco-form10a3_032311.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.
 

 
FORM 10/A
Amendment No. 3
 


GENERAL FORM FOR REGISTRATION OF SECURITIES
Pursuant to Section 12(b) or (g) of the Securities Exchange Act of 1934


The Graystone Company, Inc.
(Exact Name of Registrant in its Charter)
 
Delaware
 
27-3051592
(State  or other jurisdiction of incorporation or organization)
 
(IRS Employer Identification No.)
 
380 Lexington Ave
17th Floor
New York, NY 10168
(Address of Principal Executive Offices) (Zip Code)
 

(917) 310-0077
 (Registrant’s telephone number, including area code)

(917) 591-9081
 (Registrant’s Fax number, including area code)

Securities to be Registered Under Section 12(b) of the Act:
None

Securities to be Registered Under Section 12(g) of the Act:
Class A Common Stock, Par Value $0.0001
 
Class B Common Stock, Par Value $0.001
 
(Title of Class)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer," "accelerated filer,” and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o (Do not check if a smaller reporting company)
Smaller reporting company
þ
 
 
 

 
 
Item 1.    Business

Registrant Overview

The Graystone Company, Inc. (“Graystone”, “we”, “us”, “our”, the "Company" or the "Registrant") was originally incorporated in the State of New York on May 27, 2010 under the name of Argentum Capital, Inc.   Graystone was reincorporated in Delaware on January 10, 2011 and subsequently renamed the Company to The Graystone Company, Inc on January 14, 2011.  Graystone is domiciled in the state of Delaware, and its corporate headquarters are located in New York, New York. The Company selected December 31 as its fiscal year end.
 
Business of Registrant
 
The Graystone Company, Inc. is a holding company operating various divisions and wholly owned subsidiaries engaged in a number of diverse business activities. The Company began operating in July 2010 under the d/b/a paypercallexchange.com.  In November 2010, the Company began operating a separate division to provide consulting services.  In January 2011, the Company began to operate a real estate division and natural resources division.
 
Marketing DivisionThis division operates under the name paypercallexchange.com. This division began operating in July 2010. The division serves as an advertising and customer acquisition firm for 3rd party entities.  The Company places generic interactive advertisements, through our proprietary process and technologies, in numerous mediums, e.g. print, web, skype and mobile. These generic advertisements are placed for different services and products, e.g. cable & satellite services, mortgage refinancing, credit repair, travel agent services, auto insurance, substance abuse rehabilitation, 24-hour locksmith, website development, cosmetic surgery, timeshares, cruises and legal services.  Each of these advertisements have a unique phone number for individuals interested in the products or services to call for more information.  When an individual calls that specific phone number, the call is automatically forward to one of our clients, which we refer to as a lead.  The software tracks the time and date of the phone call, the duration of the phone call, the caller id, city and state of the caller, repeat calls from the same number, the number the call was transferred to and the advertisement that generated the call.  The Company charges its clients for each call that is transferred to them in which the duration is over an agreed upon length (usually 10 seconds).

Our  proprietary process and software includes the knowledge of how to generate the maximum number of calls at the lowest cost possible, the type of advertisements placed, the days and hours of such advertisement placement, the medium such advertisements should be placed, the ability to track the advertisement's efficiency and to track the results of each advertisement placed.   Through the use of these proprietary methods, the company provides lead sources to our clients at competitive pricing.  In January 2011, the Company generated 1,599 leads, up from the 1,386 leads (15% increase) generated in December 2010; and1,090 leads generated in November 2010 (46% increase). For additional information regarding this division please refer to "Business of Registrant" on page 14.
 
Consulting Division.  This division operates under the name Graystone Ventures.  Graystone Ventures began operating in November 2010.     This  division is a strategic, financial and operational consulting entity, which allows clients to outsource aspects of their business.   This division focuses primarily on early staged companies and nano-cap  an micro-cap public companies but also assists growth and mature companies as well.  This division provides services in the areas of marketing, sales and operations.  We strive to create and manage combined cost-reduction/expansion strategies for our clients.   The Company refers to nano-cap companies as those with a market capitalization of under $10 Million and micro-cap companies as those with a market capitalization of under $100 Million.  The Company believes that these entities cannot afford internal staff to handle the services that we provide and therefore are looking for cost effective alternatives.  For additional information regarding this division please refer to "Business of Registrant" on page 14.
 
 
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Real Estate Division.  This division operates as Graystone Properties.  This division began operations in January 2011 and expects to begin acquiring residential real estate in our 2nd Quarter of 2011.  The Real Estate Division focuses on the acquisition, development and management of single-family and mutli-family properties in the United States.  For additional information regarding this division please refer to "Business of Registrant" on page 14.
 
The Real Estate Division focuses on the acquisition, development and management of single-family and mutli-family properties in the United States.  Our real estate acquisitions are expected to include:

·  
income-producing residential properties;
·  
properties undervalued and/or  in need of some repairs; and
·  
new development properties.

We intend to seek potential property acquisitions meeting the above criteria and which are located throughout the United States. We believe the most important criteria for evaluating the markets in which we intend to purchase properties include:
 
·  
historic and projected population growth;
·  
historically high levels of tenant demand and lower historic investment volatility for the type of property being acquired;
·  
markets with historic and growing numbers of a qualified and affordable workforce;
·  
high historic and projected employment growth;
·  
markets where demographics support need for senior living and healthcare related facilities;
·  
markets with high levels of insured populations;
·  
stable household income and general economic stability; and
·  
sound real estate fundamentals, such as high occupancy rates and strong rent rate potential.

Natural Resources Division.  This division began operating in January 2011and operates under the name Graystone Mining.  This Division is engaged in the business of acquiring gold, silver, precious metal and gems and other mineral properties with proven and/or probable reserves.  The Company is currently exploring purchasing or entering into joint venture agreements for mining properties in Nevada, Montana, Alaska, California, Mexico and South America.  The Company, as of the date of this Prospectus,  has not acquired any properties that have economically viable mineral deposit on the property, and there is no assurance that we will.  For additional information regarding this division please refer to "Business of Registrant" on page 14.
 
Employees.  Besides its officers, the Company has no employees.
 
Reports to security holders.  Upon the effectiveness of this Form 10, the Company will be a reporting company and will comply with the requirements of the Exchange Act and file 10-Q and 10-K reports which will contain financial information that has been examined and reported on, with an opinion express “by” an independent public or certified public accountant.  The public may read and copy any materials the Company files with the SEC in the SEC's Public Reference Section, Room 1580, 100 F Street N.E., Washington, D.C. 20549. The public may obtain information on the operation of the Public Reference Section by calling the SEC at 1-800-SEC-0330. Additionally, the SEC maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC, which can be found at  http://www.sec.gov.
 
 
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Item 1A.  Risk Factors
 
The Company has limited capitalization and lack of working capital and as a result is dependent on raising funds to grow and expand its business.
 
Our management has concluded that there is substantial doubt about our ability to continue as a going concern.  The Company has extremely limited capitalization and is dependent on raising funds to grow and expand its businesses. The Company will endeavor to finance its need for additional working capital through debt or equity financing. Additional debt financing would be sought only in the event that equity financing failed to provide the Company necessary working capital. Debt financing may require the Company to mortgage, pledge or hypothecate its assets, and would reduce cash flow otherwise available to pay operating expenses and acquire additional assets. Debt financing would likely take the form of short-term financing provided by officers and directors of the Company, to be repaid from future equity financing. Additional equity financing is anticipated to take the form of one or more private placements to qualified investors under exemptions from the registration requirements of the 1933 Act or a subsequent public offering. However, there are no current agreements or understandings with regard to the form, time or amount of such financing and there is no assurance that any of this financing can be obtained or that the Company can continue as a going concern.
 
The Company has minimal revenue, has not acquired any real property or any properties containing natural resources as a result the Company needs to engage in additional, substantial development work within each of its division.
 
The Company has had minimal revenue from its operations which make an evaluation of our future performance and prospects difficult.  Additionally, the Company has not acquired any real property or properties that contain any natural resources.  The company has substantial development work with each of its division.  Our prospects must be considered in light of the risks, expenses, delays, problems and difficulties that may be encountered in the expansion of our business based on our planned operations.  Furthermore, the Company faces risks and uncertainties relating to its ability to successfully implement it proposed operations, which are described in more detail below beginning on page 21.
 
The Company is dependent on key personnel and loss of the services of any of these individuals could adversely affect the conduct of the company's business.
 
Initially, success of the Company is entirely dependent upon the management efforts and expertise of Messrs. J.W. Mezey and Paul Howarth. A loss of the services of any of these individuals could adversely affect the conduct of the Company's business. In such event, the Company would be required to obtain other personnel to manage and operate the Company, and there can be no assurance that the Company would be able to employ a suitable replacement for either of such individuals, or that a replacement could be hired on terms which are favorable to the Company. The Company currently maintains no key man insurance on the lives of any of its officers or directors.
 
The Company is dependent on a limited number of prospects. Injury or loss to any one of these prospects could substantially and adversely affect the Company's operations.
 
The success of the Company will be dependent on a limited number of prospects.  Additionally, the Company is dependent on its largest 2 clients for 74% of its marketing revenue.  Injury or loss to any one of these prospects could substantially and adversely affect the Company's operations. The Company is currently attempting to increase it’s customer base and diversify it’s operations.  However, until the Company is successful, if at all, in these attempts it will be depend on a limited number of sources for revenue.

Officers and directors of the Company are subject to potential conflicts of interest in their service to the Company which may have an adverse impact on our Company’s activities.
 
Officers and directors of the Company are subject to potential conflicts of interest in their service to the Company.  J.W. Mezey and Paul Howarth both currently are engaged in activities similar to the Company, such as acquiring real estate in their personal name and consulting to various businesses.   Mr. Mezey and Mr. Howarth have both agreed and understand that the Company shall be presented with any business opportunity, that is within the Company's line of business, presented to either as an individual as described in more detail below.  They may only act upon these business opportunities if the Company passes on such opportunity.  This is enforceable and binding upon J.W. Mezey and Paul Howarth as it is part of the Code of Ethics that each has executed.  The Company has not adopted any formal written policies or procedures regarding the review, approval or ratification of related party transactions.
 
The Company's dividend policy may restrict growth and lead to dilution.
 
 The Company has paid dividends on its Common Stock in the past.  The Company intends to continue to pay dividends.  Beginning in February 2011, the Company has decided to distribute at least 70% of its net income it has received to the shareholders as dividend payments.  As a result, the Company will be restricted in its growth potential.  In order to grow, the Company will need to raise additional capital which may cause dilution among the Company’s shareholders.
 
 
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The Company’s dividends policy may be terminated at any time as such you may not receive dividends from your investment.
 
Even though the Company has issued dividends in the past and intends to continue paying dividends.  Such dividends will be directly dependent upon the earnings of the Company, its financial requirements, ability to raise capital and other factors.  As a result of these factors, the Board of Directors may determine it is in the Company’s best interest to cease paying dividends in the future.
 
We cannot guarantee that an active trading market will develop for our Class A Common Stock which may restrict your ability to sell your shares.
 
There is no public market for our Common Stock and there can be no assurance that a regular trading market for our Common Stock will ever develop or that, if developed, it will be sustained. Therefore, purchasers of our Common Stock should have a long-term investment intent and should recognize that it may be difficult to sell the shares, notwithstanding the fact that they are not restricted securities. There has not been a market for our Common Stock. We cannot predict the extent to which a trading market will develop or how liquid a market might become.
 
Our shares may be subject to the “penny stock” rules which might  subject you to restrictions on marketability and may not be able to sell your shares.
 
Broker-dealer practices in connection with transactions in "Penny Stocks" are regulated by certain penny stock rules adopted by the Securities and Exchange Commission. Penny stocks generally are equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on the NASDAQ system). The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document that provides information about penny stocks and the risk associated with the penny stock market. The broker-dealer must also provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker- dealer and its salesperson in the transaction, and monthly account statements showing the market value of each penny stock held in the customer's account. In addition, the penny stock rules generally require that prior to a transaction in a penny stock, the broker- dealer must make a written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser's written agreement to the transaction. These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for a stock that becomes subject to the penny stock rules. If the Company's securities become subject to the penny stock rules, investors in this offering may find it more difficult to sell their securities. 
 
Due to the control by management of 84% of issued and outstanding Class A Common Stock and 90% of the total voting power our non-management shareholders will have no power to choose management or impact operations.

Management currently maintains a voting power of 90% of our issued and outstanding Common Stock. Consequently, management has the ability to influence control of our operations and, acting together, will have the ability to influence or control substantially all matters submitted to stockholders for approval, including:
 
·  
Election of the Board of Directors;
·  
Removal of directors;
·  
Amendment to the our certificate of incorporation or bylaws; and
 
These stockholders will thus have substantial influence over our management and affairs and other stockholders possess no practical ability to remove management or effect the operations of our business. Accordingly, this concentration of ownership by itself may have the effect of impeding a merger, consolidation, takeover or other business consolidation, or discouraging a potential acquirer from making a tender offer for the common stock.
 
 
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This registration statement contains forward-looking statements and information relating to us, our industry and to other businesses.  Our actual results may differ materially from those contemplated in our forward looking statements which may negatively impact our company.

These forward-looking statements are based on the beliefs of our management, as well as assumptions made by and information currently available to our management. When used in this registration statement, the words "estimate," "project," "believe," "anticipate," "intend," "expect" and similar expressions are intended to identify forward-looking statements. These statements reflect our current views with respect to future events and are subject to risks and uncertainties that may cause our actual results to differ materially from those contemplated in our forward-looking statements. We caution you not to place undue reliance on these forward-looking statements, which speak only as of the date of this registration statement. We do not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date of this registration statement or to reflect the occurrence of unanticipated events.

We may need additional financing which we may not be able to obtain on acceptable terms.  If we are unable to raise additional capital, as needed, the future growth of our business and operations would be severely limited.
 
A limiting factor on our growth is our limited capitalization which could impact our ability to penetrate new markets, attract new customers and execute on our divisions business plans. While we are currently able to fund all basic operating costs it is possible that we may require additional funding in the future to achieve all of our proposed objectives.
 
If we raise additional capital through the issuance of debt, this will result in increased interest expense.  If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of the Company held by existing shareholders will be reduced and our shareholders may experience significant dilution.  In addition, new securities may contain rights, preferences or privileges that are senior to those of our common stock.  If additional funds are raised by the issuance of debt or other equity instruments, we may become subject to certain operational limitations (for example, negative operating covenants).  There can be no assurance that acceptable financing necessary to further implement our plan of operation can be obtained on suitable terms, if at all.  Our ability to develop our business, fund expansion, develop or enhance products or respond to competitive pressures, could suffer if we are unable to raise the additional funds on acceptable terms, which would have the effect of limiting our ability to increase our revenues or possibly attain profitable operations in the future.

Future sales by our stockholders may adversely affect our stock price and our ability to raise funds.
 
Sales of our common stock in the public market could lower our market price for our common stock. Sales may also make it more difficult for us to sell equity securities or equity-related securities in the future at a time and price that management deems acceptable or at all.
 
 
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Due to limited liquidity in our shares, if a public market does develop, the market price of our Class A Common Stock may fluctuate significantly which could cause a decline in value of your shares.
 
There is no public market for our Common Stock and there can be no assurance that a regular trading market for our Common Stock will ever develop or that, if developed, it will be sustained.  If a public market does develop, the market price of our common stock may fluctuate significantly in response to factors, some of which are beyond our control.  The  market  price  of  our  common  stock  could  be  subject  to   significant fluctuations  and the market  price  could be  subject  to any of the  following factors:

●  
our failure to achieve and maintain profitability;
●  
Changes in earnings estimates and recommendations by financial analysts;
●  
actual or anticipated variations in our quarterly and annual results of operations;
●  
changes in market valuations of similar companies;
●  
announcements by us or our competitors of significant contracts, new services, acquisitions, commercial relationships, joint ventures or capital commitments;
●  
loss of significant clients or customers;
●  
loss of significant strategic relationships; and
●  
general market, political and economic conditions.
 
Recently, the stock market in general has experienced extreme price and volume fluctuations. Continued market fluctuations could result in extreme volatility in the price of shares of our common stock, which could cause a decline in the value of our shares. Price volatility may be worse if the trading volume of our common stock is low.

Our by-laws provide for indemnification of our officers and directors at our expense and limit their liability which may result in a major cost to us and hurt the interests of our shareholders because corporate resources may be expended for the benefit of officers and/or directors.
 
Our bylaws require that we indemnify and hold harmless our officers and directors, to the fullest extent permitted by law, from certain claims, liabilities and expenses under certain circumstances and subject to certain limitations and the provisions of Delaware law.  Under Delaware law, a corporation may indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative (other than an action by or in the right of the corporation) by reason of the fact that he is or was a director, officer, employee or agent of the corporation, against expenses, attorneys fees, judgments, fines and amounts paid in settlement, actually and reasonably incurred by him in connection with an action, suit or proceeding if the person acted in good faith and in a manner reasonably believed to be in or not opposed to the best interests of the corporation.
 
 
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Risks Related to Our Real Estate Division

Competition with third parties for properties and other investments may result in our paying higher prices for properties which could reduce our profitability and the return on your investment.

We compete with many other entities engaged in real estate investment activities, including individuals, corporations, banks, insurance companies, REITs, and real estate limited partnerships, many of which have greater resources than we do. Some of these investors may enjoy significant competitive advantages that result from, among other things, a lower cost of capital and enhanced operating efficiencies. In addition, the number of entities and the amount of funds competing for suitable investments may increase. Any such increase would result in increased demand for these assets and increased prices. If competitive pressures cause us to pay higher prices for properties, our ultimate profitability may be reduced and the value of our properties may not appreciate or may decrease significantly below the amount paid for such properties. At the time we elect to dispose of one or more of our properties, we will be in competition with sellers of similar properties to locate suitable purchasers, which may result in us receiving lower proceeds from the disposal or result in us not being able to dispose of the property due to the lack of an acceptable return. This may cause you to experience a lower return on your investment.

The Company currently does not own or manage any real property, however, upon the acquisition of such properties the actual rents we receive for the properties in our portfolio may be less than our asking rents, and we may experience a decline in realized rental rates from time to time thereby our ability to generate cash flow growth will be negatively impacted.
 
The Company currently does not own or manage any real property or received any rental income to date, however, upon the acquisition of such properties, we may be unable to realize our asking rents across the properties in our portfolio, which may result of various factors, including competitive pricing pressure in our markets, a general economic downturn and the desirability of our properties compared to other properties in our markets, . In addition, the degree of discrepancy between our asking rents and the actual rents we are able to obtain may vary both from property to property and among different leased spaces within a single property. If we are unable to obtain sufficient rental rates across our portfolio, then our ability to generate cash flow growth will be negatively impacted. In addition, depending on market rental rates at any given time as compared to expiring leases in our portfolio, from time to time rental rates for expiring leases may be higher than starting rental rates for new leases.

Recent disruptions in the financial markets and continuing poor economic conditions could adversely affect the values of any properties that we acquire and our ongoing results of operations.

Disruptions in the capital markets during the past two years have constrained equity and debt capital available for the acquisition of real and property and have consequent caused reductions in property values. Furthermore, the current state of the economy and the implications of future potential weakening may negatively impact real estate fundamentals and result in lower occupancy, lower rental rates and declining values in our properties. The current downturn may impact our future tenants’ financial resources directly, reducing their ability to pay rent.
 
Liquidity in the global credit market has been significantly contracted by market disruptions in recent years, making it more costly to obtain acquisition financing, new lines of credit or refinance existing debt, when debt financing is available at all.
 
·  
The occurrence of these events could have the following negative effects on us:
·  
the values of our properties could decrease below the amounts we paid for the properties;
·  
revenues from our properties could decrease due to lower occupancy rates, reduced rental rates and potential increases in uncollectible receivables; and
·  
we may not be able to refinance our future indebtedness or to obtain debt financing on attractive terms.
·  
These factors could impair our ability to make distributions to you and decrease the value of your properties in us.
 
 
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Financial markets are still recovering from a period of disruption and recession, and we are unable to predict if and when the economy will stabilize or improve which could adversely affect our financial condition and our ability to raise capital on favorable terms to the Company.
 
The financial markets are still recovering from a recession, which created volatile market conditions, resulted in a decrease in availability of business credit and led to the insolvency, closure or acquisition of a number of financial institutions. While the markets show signs of stabilizing, it remains unclear when the economy will fully recover to pre-recession levels. Continued economic weakness in the U.S. economy generally or a new recession would likely adversely affect our financial condition and that of our tenants and could impact the ability of our tenants to pay rent to us.
 
We may not be able to operate our business or implement our operating policies and strategies successfully which could result in the loss of some or all of your investment.
 
The results of our operations depend on many factors, including, without limitation, the availability of opportunities for the acquisition of attractively priced residential properties, the level and volatility of interest rates, readily accessible funding in the financial markets and our ability to cost-effectively hedge risks as well as overall economic conditions. We may not be able to maintain any agreements with our lenders on favorable terms or at all. Furthermore, we may not be able to operate our business successfully or implement our operating policies and strategies as described in this prospectus, which could result in the loss of some or all of your investment.
 
Future terrorist attacks in the United States could harm the demand for and the value of our properties which could result in a negative impact on our business and ability to collect rents and/or sell properties we may acquire.
 
Future terrorist attacks in the U.S., such as the attacks that occurred in New York and Washington, D.C. on September 11, 2001, and other acts of terrorism or war could harm the demand for and the value of our properties even if not directed at our properties. A decrease in demand could make it difficult for us to renew or re-lease our properties at lease rates equal to or above historical rates.
 
Terrorist attacks also could directly impact the value of our properties through damage, destruction, loss, or increased security costs, and the availability of insurance for such acts may be limited or may cost more. To the extent that our tenants are impacted by future attacks, their ability to continue to honor obligations under their existing leases with us could be adversely affected. Additionally, certain tenants have termination rights or purchase options in respect of certain casualties. The terrorist attacks that occurred on September 11, 2001 have substantially affected the availability and price of insurance coverage for certain types of damages or occurrences, and our insurance policies for terrorism include large deductibles and co-payments. The lack of sufficient insurance for these types of acts could expose us to significant losses and could have a negative impact on our operations. Even if we receive casualty proceeds, we may not be able to reinvest such proceeds profitably or at all, and we may be forced to recognize taxable gain on the affected property. Failure to reinvest casualty proceeds in the affected property or properties could also trigger our tax indemnification obligations under our agreements with certain limited partners of our operating partnership with respect to sales of specified properties.
 
Potential losses such as those from adverse weather conditions, natural disasters and title claims, may not be fully covered by our insurance policies resulting in significant costs and the loss of the capital invested in the damaged properties as well as the anticipated future cash flows from those properties.

Our business operations are susceptible to, and could be significantly affected by, adverse weather conditions and natural disasters that could cause significant damage to the properties in our portfolio. Although we intended to obtain insurance for our properties, our insurance may not be adequate to cover business interruption or losses resulting from adverse weather or natural disasters. In addition, our insurance policies may include substantial self-insurance portions and significant deductibles and co-payments for such events, and recent hurricanes in the United States have affected the availability and price of such insurance. As a result, we may incur significant costs in the event of adverse weather conditions and natural disasters. We may discontinue certain insurance coverage on some or all of our properties in the future if the cost of premiums for any of these policies in our judgment exceeds the value of the coverage discounted for the risk of loss.
 
Furthermore, we will not carry insurance for certain losses, including, but not limited to, losses caused by certain environmental conditions, such as mold or asbestos, riots or war. In addition, our title insurance policies may not insure for the current aggregate market value of our portfolio, and we do not intend to increase our title insurance coverage as the market value of our portfolio increases. As a result, we may not have sufficient coverage against all losses that we may experience, including from adverse title claims.
 
 
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If we experience a loss that is uninsured or which exceeds our policy limits, we could incur significant costs and lose the capital invested in the damaged properties as well as the anticipated future cash flows from those properties. In addition, if the damaged properties are subject to recourse indebtedness, we would continue to be liable for the indebtedness, even if these properties were irreparably damaged.
 
In addition, certain of our properties could not be rebuilt to their existing height or size at their existing location under current land-use laws and policies. In the event that we experience a substantial or comprehensive loss of one of our properties, we may not be able to rebuild such property to its existing specifications and otherwise may have to upgrade such property to meet current code requirements.
 
Real estate market conditions at the time we decide to dispose of a property may be unfavorable which could reduce the price we receive for a property and lower the return on your investment.

We intend to hold the properties in which we invest until we determine that selling or otherwise disposing of properties would help us to achieve our investment objectives. General economic conditions, availability of financing, interest rates and other factors, including supply and demand, all of which are beyond our control, affect the real estate market. We may be unable to sell a property for the price, on the terms, or within the time frame we want. Accordingly, the gain or loss on your investment could be affected by fluctuating market conditions.
 
If we sell properties by providing financing to purchasers of our properties, distribution of net sales proceeds to our stockholders would be delayed and defaults by the purchasers could reduce our cash available for distribution to stockholders.

Although we currently do not own any properties, once we do acquire properties we may sell these properties to our tenets. If we provide financing to purchasers, we will bear the risk that the purchaser may default. Purchaser defaults could reduce our cash distributions to you. Even in the absence of a purchaser default, the distribution of the proceeds of sales to our stockholders, or their reinvestment in other assets, will be delayed until the promissory notes or other property we may accept upon a sale are actually paid, sold, refinanced or otherwise disposed of or completion of foreclosure proceedings.
 
Risks Related to our Natural Resource Division
 
Our mining production activities are highly speculative and involve substantial risks which could result in material adverse effect on our results and financial condition.

The mining production work on any acquired mining properties may not result in the discovery of mineable deposits of ore in a commercially economical manner. However if mineable deposits of ore does exist, there may be limited availability of water, which is essential to mining operations, and interruptions may be caused by adverse weather conditions. Our operations are subject to a variety of existing laws and regulations relating to exploration and development, permitting procedures, safety precautions, property reclamation, employee health and safety, air quality standards, pollution and other environmental protection controls. Our exploration activities are subject to substantial hazards, some of which are not insurable or may not be insured for economic reasons. Any of these factors could have a material adverse effect on our results and financial condition.
 
We are sensitive to fluctuations in the price of gold and other minerals, which is beyond our control. The price of gold and other metals is volatile and price changes are beyond our control. These fluctuations may have a material adverse effect on the price in which we can sell any gold that we may obtain and therefore result in a reduction in the Company’s cash position and the viability of our projects.
 
The prices for gold and other metals fluctuate and are affected by numerous factors beyond our control. Factors that affect the price of gold and other metals include consumer demand, economic conditions, over supply from secondary sources and costs of production. Price volatility and downward price pressure, which can lead to lower prices, could have a material adverse effect on the costs of and the viability of our projects.
 
 
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Mineral production and prospecting is highly competitive and speculative business therefore we may not be successful in obtaining properties that have commercially viable ore deposits.
 
The process of mineral production and prospecting is a highly competitive and speculative business. In seeking available opportunities, we will compete with a number of other companies, including established, multi-national companies that have more experience and financial and human resources than us. Because we may not have the financial and managerial resources to compete with other companies, we may not be successful in our efforts to acquire new projects. However, while we compete with other exploration companies, once we acquire a claim there is no competition for the exploration or removal of mineral from such claim in which we acquire.
 
Compliance with environmental considerations and permitting could have a material adverse effect on the costs or the viability of our projects. The historical trend toward stricter environmental regulation may continue, and, as such, represents an unknown factor in our planning processes which could adversely impact our production and profitability.
 
All mining in United States is regulated by the government agencies at the Federal and State levels. Compliance with such regulation could have a material effect on the economics of our operations and the timing of project development. Our primary regulatory costs will be related to obtaining licenses and permits from government agencies before the commencement of mining activities. An environmental impact study that must be obtained on each property, in order to obtain governmental approval to mine on the properties, is also a part of the overall operating costs of a mining company.
 
The gold and mineral mining business is subject not only to worker health and safety, and environmental risks associated with all mining businesses, but is also subject to additional risks uniquely associated with gold and other minerals mining. Although we believe that our operations will be in compliance, in all material respects, with all relevant permits, licenses and regulations involving worker health and safety, as well as the environment, the historical trend toward stricter environmental regulation may continue. The possibility of more stringent regulations exists in the areas of worker health and safety, the dispositions of wastes, the decommissioning and reclamation of mining and milling sites and other environmental matters, each of which could have an adverse material effect on the costs or the viability of a particular project.   
 
Mining activities are subject to extensive regulation by Federal and State governments. Future changes in governments, regulations and policies, could adversely affect our results of operations for a particular period and our long-term business prospects.
 
Mining and exploration activities are subject to extensive regulation by Federal and State Governments. Such regulation relates to production, development, exploration, exports, taxes and royalties, labor standards, occupational health, waste disposal, protection and remediation of the environment, mine and mill reclamation, mine and mill safety, toxic substances and other matters. Compliance with such laws and regulations has increased the costs of exploring, drilling, developing, constructing, operating mines and other facilities. Furthermore, future changes in governments, regulations and policies, could adversely affect our results of operations in a particular period and its long-term business prospects.
 
The development of mines and related facilities is contingent upon governmental approvals, which are complex and time consuming to obtain and which, depending upon the location of the project, involve various governmental agencies. The duration and success of such approvals are subject to many variables outside of our control.
 
Because of the inherent dangers involved in mineral production, there is a risk that we may incur liability or damages as we conduct our business which could have a material adverse effect on the Company’s financial position.
 
Exploration and establishment of mining operations and production involves numerous hazards. As a result, the Company may become subject to liability for such hazards, including pollution, cave-ins and other hazards against which the Company cannot insure or against which the Company may elect not to insure. The payment of such liabilities may have a material adverse effect on the Company’s financial position.
 
 
10

 
 
Once the Company obtains a mineral claim if we do not conduct mineral production on our mineral claims and keep the claims in good standing, then our right to the mineral claims will lapse and we will lose everything that we have invested and expended towards these claims.
 
Once the Company obtains a mineral claim we must begin mineral production work on our mineral claims and keep the claims in good standing. If we do not fulfill our work commitment requirements on our claims or keep the claims in good standing, then our right to the claims may lapse and we will lose all interest that we have in these mineral claims
 
We cannot accurately predict whether commercial quantities of ores will be established on the properties that we acquire which could impact the viability of our projects.
 
Whether an ore body will be commercially viable depends on a number of factors beyond our control, including the particular attributes of the deposit such as size, grade and proximity to infrastructure, as well as mineral prices and government regulations, including regulations relating to prices, taxes, royalties, land tenure, land use, importing and exporting of minerals and environmental protection. We cannot predict the exact effect of these factors, but the combination of these factors may result in a mineral deposit being unprofitable which would have a material adverse effect on our business. We have no mineral producing properties at this time.
 
We may not be able to establish the presence of minerals on a commercially viable basis on the properties that we acquire which could impact the viability of our projects.
 
Substantial expenditures will be required to develop the exploration infrastructure at any site chosen for exploration, to establish ore reserves through drilling, to carry out environmental and social impact assessments, and to develop metallurgical processes to extract the metal from the ore. We may not be able to discover minerals in sufficient quantities to justify commercial operation, and we may not be able to obtain funds required for exploration on a timely basis. Accordingly, you could lose your entire investment.
 
We will need to incur substantial expenditures in an attempt to establish the economic feasibility of mining operations by identifying mineral deposits and establishing ore reserves through drilling and other techniques, developing metallurgical processes to extract metals from ore, designing facilities and planning mining operations. The economic feasibility of a project depends on numerous factors beyond our control, including the cost of mining and production facilities required to extract the desired minerals, the total mineral deposits that can be mined using a given facility, the proximity of the mineral deposits to a user of the minerals, and the market price of the minerals at the time of sale. Our existing or future exploration programs or acquisitions may not result in the identification of deposits that can be mined profitably and you could lose your entire investment.
 
Our exploration activities are subject to various local laws and regulations which may have a material adverse effect on our result and financial conditions.
 
We are subject to local laws and regulation governing the exploration, development, mining, production, importing and exporting of minerals; taxes; labor standards; occupational health; waste disposal; protection of the environment; mine safety; toxic substances; and other matters. We require licenses and permits to conduct exploration and mining operations. Amendments to current laws and regulations governing operations and activities of mining companies or more stringent implementation thereof could have a material adverse impact on our Company. Applicable laws and regulations will require us to make certain capital and operating expenditures to initiate new operations. Under certain circumstances, we may be required to close an operation once it is started until a particular problem is remedied or to undertake other remedial actions. This would have a material adverse effect on our results and financial condition.
 
We may have uninsurable risks as such payment of such liabilities from this risks may have a material adverse effect on our financial position.

We may be subject to unforeseen hazards such as unusual or unexpected formations and other conditions. We may become subject to liability for pollution, cave-ins or hazards against which we cannot insure or against which we may elect not to insure. The payment of such liabilities may have a material adverse effect on our financial position.
 
 
11

 
 
We are subject to the volatility of metal and mineral prices such volatility may result in prices at levels that will make it not feasible to continue our exploration activities, or commence or continue commercial production which could adversely impact our production and profitability.

The economics of developing metal and mineral properties are affected by many factors beyond our control including, without limitation, the cost of operations, variations in the grade ore or resource mined, and the price of such resources. The market prices of the metals for which we are exploring are highly speculative and volatile. Depending on the price of gold or other resources, we may determine that it is impractical to commence or continue commercial production. The price of gold has fluctuated widely in recent years. The price of gold and other metals and minerals may not remain stable, and such prices may not be at levels that will make it feasible to continue our exploration activities, or commence or continue commercial production.
 
We may not have clear title to our properties which could result in a material effect on our business and may cause temporary or complete cessation of mining activities.
Acquisition of title to mineral properties is a very detailed and time-consuming process, and title to our properties may be affected by prior unregistered agreements or transfer, or undetected defects. There is a risk that we may not have clear title to all our mineral property interests, or they may be subject to challenge or impugned in the future, which would have a material adverse effect on our business and may result in temporary or complete cessation of mining activates.
 
Our mineral property interests may be subject to other mining licenses which could result in an inability to mining properties that we acquire which could adversely impact the viability of our mining claims and concessions.
 
There can be no guarantee that we will be successful in negotiating with mining license owners to acquire their rights if we determine that we need their permission to drill or mine on the land covered by such mining licenses.  If we are unable to obtain the necessary rights, viability of our mining claims and concessions could be materially impacted we may not be able to develop any such properties.
 
Summary

We believe it is important to communicate our expectations to investors.  There may be events in the future, however, that we are unable to predict accurately or over which we have no control.  The risk factors listed on the previous pages as well as any cautionary language in this registration statement, provide examples of risks, uncertainties and events that may cause our actual  results to differ materially from the expectations we describe in our forward looking statements.  The occurrence of the events our business described in the previous risk factors and elsewhere in this registration statement could negatively impact our business, cash flows, results of operation, prospects, financial condition and stock price.
 
Dividend Policy

The board of directors has decided to distribute at least 70% of its net income it has received to the shareholders as dividend payments.  As a result, the Company will be restricted in its growth potential.  In order to grow, the Company will need to raise additional capital which may cause dilution among the Company’s shareholders.  The board may decided to cease future dividend payments depending on the results of our operations, our financial condition and other factors related to the business that the board, in its sole discretion, may consider relevant.

 
12

 

Item 2.    Financial Information

You should read the following discussion and analysis of our financial condition and results of operations in conjunction with our consolidated financial statements, the notes to those consolidated financial statements, and the other financial information appearing elsewhere in this registration statement. The following discussion, analysis and other parts of this registration statement, in addition to historical information, contain forward-looking statements that reflect our plans, estimates, intentions, expectations, and beliefs. Such statements are only predictions, and our actual results could differ materially from those discussed in, or implied by, these forward-looking statements. The historical results set forth in this discussion and analysis are not necessarily indicative of trends with respect to any actual or projected future financial performance.  See “Special note regarding forward looking statements.” Factors that could cause or contribute to such differences include those set forth in “Item 1A - Risk factors” contained elsewhere in this registration statement.

Management’s Discussion and Analysis and Results of Operations

This following information specifies certain forward-looking statements of management of the Company. Forward-looking statements are statements that estimate the happening of future events and are not based on historical fact. Forward-looking statements may be identified by the use of forward-looking terminology, such as  may, shall, could, expect, estimate, anticipate, predict, probable, possible, should, continue, or similar terms, variations of those terms or the negative of those terms. The forward-looking statements specified in the following information have been compiled by our management on the basis of assumptions made by management and considered by management to be reasonable. Our future operating results, however, are impossible to predict and no representation, guaranty, or warranty is to be inferred from those forward-looking statements.

The assumptions used for purposes of the forward-looking statements specified in the following information represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances. As a result, the identification and interpretation of data and other information and their use in developing and selecting assumptions from and among reasonable alternatives require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly, no opinion is expressed on the achievability of those forward-looking statements. We cannot guaranty that any of the assumptions relating to the forward-looking statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements.

Critical Accounting Policies and Estimates. 

Our Management’s Discussion and Analysis of Financial Condition and Results of Operations section discusses our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. On an on-going basis, management evaluates its estimates and judgments, including those related to revenue recognition, accrued expenses, financing operations, and contingencies and litigation. Management bases its estimates and judgments on historical experience and on various other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. The most significant accounting estimates inherent in the preparation of our financial statements include estimates as to the appropriate carrying value of certain assets and liabilities which are not readily apparent from other sources.
 
 
13

 
 
Business Overview

Registrant Overview
 
The Graystone Company, Inc. (“Graystone”, “we”, “us”, “our”, the "Company" or the "Registrant") was originally incorporated in the State of New York on May 27, 2010 under the name of Argentum Capital, Inc.   Graystone was reincorporated in Delaware on January 10, 2011 and subsequently renamed the Company to The Graystone Company, Inc on January 14, 2011.  Graystone is domiciled in the state of Delaware, and its corporate headquarters are located in New York, New York. The Company selected December 31 as its fiscal year end.
 
Competition:  We compete with other companies for real financing and for the acquisition of new properties for our real estate division, mineral claims for our natural resources division, clients for both our marketing division and consulting division. Almost all companies with whom we compete have greater financial and technical resources than those available to us. Accordingly, these competitors may be able to spend greater amounts on property or client acquisition, marketing their services to potential clients, and on development of their mineral rights. This competition could result in competitors having properties of greater quality and interest to prospective investors who may provide finance to the company.
 
Government Regulation. Mineral resource production and related operations are subject to extensive rules and regulations of federal, state and local agencies.  We may be required to obtain work permits, post bonds and perform remediation work for any physical disturbance to the land in order to comply with these laws.  There is a risk that new regulations could increase our costs of doing business and prevent us from carrying out exploration program.
 
Failure to comply with these rules and regulations can result in substantial penalties.  Our cost of doing business may be affected by the regulatory burden on the mineral industry. We believe that compliance with the laws will not adversely affect our business operations.
 
Environmental enforcement efforts with respect to mineral operations have increased over the years, and it is possible that regulation could expand and have a greater impact on future mineral exploration operations.  Although our management intends to comply with all legislation and/or actions of local, provincial, state and federal governments, non-compliance with applicable regulatory requirements could subject us to penalties, fines and regulatory actions, the cost of which could harm our results of operations.  We cannot be sure that our proposed business operations will not violate environmental laws in the future.
 
For example, United States mining and exploration activities are subject to various federal and state laws and regulations governing the protection of the environment, including the Clean Air Act; the Clean Water Act; the Comprehensive Environmental Response, Compensation and Liability Act; the Emergency Planning and Community Right-to-Know Act; the Endangered Species Act; the Federal Land Policy and Management Act; the National Environmental Policy Act; the Resource Conservation and Recovery Act; and related state laws. These laws and regulations are continually changing and are generally becoming more restrictive. Our activities outside the United States are also subject to governmental regulations for the protection of the environment.

The Company intends to begin its mining activities in Peru which has an easier regulatory system before beginning operations in the United States or other more regulated environments.

In Peru, mining activities are mainly carried out under a concession system. Article 9 of the General Mining Law defines mining concessions as real property rights distinct and separate from the real property where they are located.  The Company will begin operating in Peru as a small producer.  Article 91 of the General Mining Law classifies as ‘small producers’ those title-holders of mining concessions that meet the following requirements: (a) the extension of their concession is no more than 5,000 hectares; and (b) its processing or labor capacity does not exceed 350 metric tons per day in the case of non-metallic substances and 500 metric tons in the case of metallic substances.   The cost of claiming mineral rights in Peru is between $0.50 to $1.00 per hectares.

Once we have obtained mineral rights in Peru we must comply with the following regulations in Peru:

(1)  
Retain a firm to perform an environmental impact study.  Once the Company retains the firm, it may begin the process of sampling its claims.  Once the environmental impact study has been submitted and the Company has been granted the concession on its gold claims, we may begin full operations on the concessions;
(2)  
Once we have been granted a concession, we are obligated to exploit the concession which requires us to meet a minimum annual production (not less than US $100 per hectare granted in the case of metallic substances and not less than US $50 per hectare granted in the case of non-metallic substances);
(3)  
Comply, in carrying out our activities, with the systems, methods, and techniques for the best exploitation of the mining concession, subject to environmental protection and health rules;
(4)  
Allow inspections by the mining authority; and
(5)  
Submit the annual consolidated statement required by the Ministry of Energy and Mines.
 
 
14

 
 
The Company has not begun the process of obtaining any Governmental approvals as we don’t own any claims in Peru.  We are expecting to complete our first claim in late March or April 2011.
 
The Company has not determined what the governmental regulation requirements are for other countries or locals; except for Peru.  Once it has become likely that the Company will acquire or begin mining operations in another country or local, we will determine what the Company’s requirements and responsibilities are under those countries regulations.
 
Dependency on few customers. We currently are dependent on our 2 largest customers in our marketing division that account for 74% of our total revenue. The Company is subject to the risk that the loss of any these clients will materially affect the ability of the business to develop sufficient cash flow to fund its operating expenses. We have historically provided leads, as defined above on page 22, and continue to pursuant to our verbal agreements with these clients.  We have verbal agreements with these clients in which they purchase all the leads that the Company’s marketing division can generate in the substance abuse rehabilitation industry.  The terms of the verbal agreements do not materially differ from the other verbal agreements we have with all of the other clients of the Marketing Division. The material terms of these contracts are as follows:

·  
They clients begin using our services in August 2010 and are on month to month contracts with us;
·  
Either party has the right to terminate the contract with 30 days notice;
·  
Neither party has an exclusive relationship with us meaning we are allowed to sell leads to other companies in their industry;
·  
The price per lead ranged from $15.00 to $50.00 per lead;
·  
The price per lead is dynamic and is determined on the industry of the client, the number of leads the client wants, the location of the desired leads and the medium we use to advertise.  The more competitive the industry the more we charge per lead.  Additionally, the higher number of leads the client wishes to purchase also increases the price per lead;
·  
Our client in the Substance Abuse Rehabilitation industry pays $14.00 per lead;
·  
Our client in the Mortgage industry pays $50.00 per lead;
·  
Our client in the Substance Abuse Rehabilitation industry purchases leads nationwide;
·  
Our client in the Mortgage industry purchases leads in California; and
·  
Payment terms are net 30 days.
 
To limit our dependency on these clients in the future, the Company has begun to expand its operations to the other industries listed on page 16 .
 
Intellectual Property. We currently own intangible assets that consist of proprietary technologies, trade secrets, and know-how that are not patentable related to our marketing division's operations.  We do not presently own any other copyrights, patents, trademarks, licenses, concessions or royalties.
 
Our Website. Our website currently under development and we expect it to be complete by March 31, 2011.
 
Employees. As of February 22, 2011, we have no employees other than our officers. We anticipate that we will be using the services of independent contractors as consultants to support our expansion and business development. We are not a party to any employment agreements.
 
Facilities. Our executive, administrative and operating offices are located at 380 Lexington Ave, 17th Floor, New York, NY 10138.   
 
Legal Proceedings. There are no legal actions pending against us nor are any legal actions contemplated by us at this time.
 
 
15

 
 
Business of Registrant

The Graystone Company, Inc. is a holding company operating various divisions engaged in a number of diverse business activities. The Company began operating in July 2010 under the d/b/a paypercallexchange.com.  In November 2010, the Company began operating separate division to provide consulting services.  In January 2011, the Company began to operate a real estate division and natural resources division.
 
Marketing Division.  This division operates under the name paypercallexchange.com. This division began operating in July 2010.   The division serves as an advertising and customer acquisition firm for 3rd party entities.  The Company places generic interactive advertisements, through our proprietary process and technologies, in numerous mediums, e.g. print, web, skype and mobile. These generic advertisements are placed for different services and products, e.g. cable & satellite services, mortgage refinancing, credit repair, travel agent services, auto insurance, substance abuse rehabilitation, 24-hour locksmith, website development, cosmetic surgery, timeshares, cruises and legal services.  Each of these advertisements have a unique phone number for individuals interested in the products or services to call for more information.  When an individual calls that specific phone  number, the call is automatically forward to one of our clients, which we refer to as a lead.  The software tracks the time and date of the phone call, the duration of the phone call, the caller id, city and state of the caller, repeat calls from the same number, the number the call was transferred to and the advertisement that generated the call.  The Company charges its clients for each call that is transferred to them in which the duration is over an agreed upon length (usually 10 seconds).
 
Our  proprietary process and software includes the knowledge of how to generate the maximum number of calls at the lowest cost possible, the type of advertisements placed, the days and hours of such advertisement placement, the medium such advertisements should be placed, the ability to track the advertisement's efficiency and to track the results of each advertisement placed.   Through the use of these proprietary methods, the company provides lead sources to our clients at competitive pricing.  In January 2011, the Company generated 1,599 leads, up from the 1,386 leads (15% increase) generated in December 2010; and1,090 leads generated in November 2010 (46% increase).
 
Consulting Division.  This division operates under the name Graystone Ventures.  Graystone Ventures began operating in November 2010.     This  division is a strategic, financial and operational consulting entity, which allows clients to outsource aspects of their business.   This division focuses primarily on early staged companies and public companies in the nano-cap  an micro-cap but also assists growth and mature companies as well.  This division provides services in the areas of marketing, sales and operations.  We strive to create and manage combined cost-reduction/expansion strategies for our clients.   The Company refers to nano-cap companies as those with a market capitalization if under $10 Million and micro-cap companies as those with a market capitalization if under $100 Million.  The Company believes that these entities cannot afford internal staff to handle the services that we provide and therefore are looking for cost effective alternatives.
 
Operational Consulting:   We assist companies in implementing strategies to achieve their business and corporate objectives through business and management consulting services, organizational transformation, and business communications.  Clients can outsource certain aspects of their business to us such as review of staffing needs, plans for staff reduction or recruitment,  coordinating with outside counsel, accountants (or auditors if the company is publicly traded) and other professionals.  These activities may include assisting clients in creating and following budgets, expansion plans, acquisition plans, staff reduction plans, staff retention efforts, and coordinating communication with its clients, investors, and/or shareholders.   This allows the client's management to focus on its business and the implementation of its business plan.
 
Marketing/Sales Consulting:  We assist companies in the development and implementation of marketing plans and budgets to increase awareness of its brands and increase sales while reducing the expense associated with these activities.  Many companies cannot afford to hire a marketing coordinator, as such we serve as an outsourced option whereby we coordinate advertising buying, creative design, and expansion of its marketing plan into areas such as TV and radio advertising.  Additionally, if our clients marketing plan have a pay per call component we can service these needs through our marketing division, paypercallexchange.com.
 
Real Estate Division.  This division operates as Graystone Properties.  This division began operations in January 2011 and expects to begin acquiring residential real estate in its 2nd quarter of 2011.
 
The Real Estate Division focuses on the acquisition, development and management of single-family and mutli-family properties in the United States.  Our real estate acquisitions are expected to include:
 
·  
income-producing residential properties;
·  
properties undervalued and/or  in need of some repairs; and
·  
new development properties.
 
 
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We intend to seek potential property acquisitions meeting the above criteria and which are located throughout the United States. We believe the most important criteria for evaluating the markets in which we intend to purchase properties include:
 
·  
historic and projected population growth;
·  
historically high levels of tenant demand and lower historic investment volatility for the type of property being acquired;
 
·  
markets with historic and growing numbers of a qualified and affordable workforce;
·  
high historic and projected employment growth;
 
·  
markets where demographics support need for senior living and healthcare related facilities;
·  
markets with high levels of insured populations;
 
·  
stable household income and general economic stability; and
·  
sound real estate fundamentals, such as high occupancy rates and strong rent rate potential.
 
Natural Resources Division.  This division began operating in January 2011and operates under the name Graystone Mining.  This Division is engaged in the business of acquiring gold, silver, precious metal and gems and other mineral properties with proven and/or probable reserves.  The Company is currently exploring purchasing or entering into joint venture agreements for mining properties in Nevada, Montana, Alaska, California, Mexico and South America.  The Company, as of the date of this Prospectus,  has not acquired any properties that have economically viable mineral deposit on the property, and there is no assurance that we will.
 
The Company's Natural Resources Division intends to be a mine processing entity whereby we locate and extract mineral deposits for refining.  The Company does not intend to engage in general exploration activities.  Exploration involves the prospecting, sampling, mapping, drilling and other work involved in searching for ore on properties.   Exploration is time consuming and costly as it requires an evaluation of the land's geology, analyst of  the geochemistry of soil sediment and water, and drilling of numerous test holes and testing these for the presence of minerals.  The Company instead will focus on acquiring or entering into joint ventures with entities that have already found, through exploration, proven or probable mineral ore reserves.  The Company will be able to focus its attention on processing mineral resources instead of having to also have exploration activities to locate new sites that may have mineral ore deposits.  Thereby, the Company can more efficiently explore the properties that it acquires, or has a joint venture with, that have proven or probable reserves and deploy the Company's resources and machinery; thereby, allowing the Company to generate revenue quicker since its properties will already have a map of possible of ore locations.
 
The Company intends to initially focus on acquiring or entering into joint venture agreements with regard to mining Gold.  Gold is a rare metal. Its chemical symbol Au, is named after Aurora, the Roman goddess of the dawn. The purity of gold is described by its fineness in parts per 1,000 or by the carat scale. Pure gold is 24 carat or 1,000 fine.
 
The price of gold and other precious metals is quoted in terms of troy ounces. The term "troy" is derived from Troyes, France, a major trading city of the Middle Ages. One troy ounce equals 31.1 grams.
 
The Company expects that its cost of acquiring properties with proven or probable reserves will cost between 15% and 20% of the total amount that is extracted from these sites.  Additionally, the Company expects the acquisition cost of the machinery needed to perform the extraction to be between $50,000 and $500,000.  The Company anticipates that its staffing cost related to the extraction of the mineral ore will be between 20% to 25% of the total amount that is extracted from these sites.
 
The Company has begun preliminary discussions with a mining exploration company to acquire gold claims in Peru.  The Company expects to enter into a letter of intent for such properties in late March or April 2011.   In anticipation of acquiring the gold claims in Peru, the Company has entered into preliminary negotiations to acquire the necessary processing machinery for the exploration process and expects to acquire the machinery in the 2nd Quarter of 2011.  The Company is expecting to be able to finance these machines through its mining activities whereby the Company will pay for the machines based on the amount of ore it extracts.  This will provide a higher cost to the Company for the equipment but provides the Company with the ability to acquire the machines with limited cash outlay and reduce the minimum amount of capital required to begin operations in the natural resources divisions.  If the Company fails to extract any ore within an agreed upon timeframe, most likely to be between 6 - 12 months, the Company will have to return the equipment.   The Company expects to deploy one processing machine within 30 days of it acquiring a property with mineral resources.  The Company intends to deploy additional machines every two months thereafter.  The Company expects to acquire two properties and be able to deploy 4-5 extraction machines over the next 12 months. However, this may limited by the amount of net proceeds we receive from this offering and if we are generating any revenue from our mineral extraction processes.
 
 
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RESULTS OF OPERATIONS

REVENUES.
 
For the Nine Months Ending September 30, 2010.

For the Nine Months ended September 30, 2010, the Company generated net gross revenue of $16,148 with a net profit of $14,533. The Company provided discounts of $1,615.


Marketing Division:

Paypercallexchnge.com
     
Revenue
  $ 16,148  
Refund/Discount
  $ (1,615 )
Gross Revenue
  $ 14,533  
 
For the Fiscal Year Ending December 31, 2010.

For the fiscal year ending December 31, 2010, the Company generated gross revenues of $68,824 on gross revenue of $74,804.  The Company provided discounts of $5,980.  These discounts were volume based discounts given to clients. The revenue was generated as follows:

Marketing Division:

Paypercallexchnge.com
     
Revenue
  $ 49,804  
Refund/Discount
  $ (5,980 )
Gross Revenue
  $ 43,824  

Consulting Division:

Graystone Ventures
     
Revenue
  $ 25,000  
Refund/Discount
    0  
Gross Revenue
  $ 25,000  
 
 
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Cost of Goods Sold

For the Nine Months Ending September 30, 2010.

For the Nine Months ending September 30, 2010, the Company had $2,354 in Cost of Goods Sold (COGS).  The COGS consist of the Company’s expenses related to the generating the leads it sells to clients to generate revenue for its marketing division paypercallexchange.com and its merchant fees.

Media Purchased for Clients
  $ 2,250  
Merchant Fees
  $ 104  
Total COGS
  $ 2,354  

For the Fiscal Year Ending December 31, 2010.

For the fiscal year ending December 31, 2010, the Company had $14,074 in Cost of Goods Sold.  The COGS consist of the Company’s expenses related to the generating the leads it sells to clients to generate revenue for its marketing division paypercallexchange.com and its merchant fees.

Media Purchased for Clients
  $ 13,634  
Merchant Fees
  $ 440  
Total COGS
  $ 14,074  

Operating Expenses

For the Nine Months Ending September 30, 2010.

For the Nine Months ending September 30, 2010, the Company had $250 in Operating Expenses.  These expenses related to the bank charges related to the company’s merchant account set up.

For the Fiscal Year Ending December 31, 2010.

For the fiscal year ending December 31, 2010, the Company had $6,409 in Operating Expenses.  These break down as follow:
 
 
   $5,000 in legal fees related to contract drafting and review for clients
 
   $862 in computer and internet expenses
 
   $372 in bank charges and merchant account set up fees
 
   $168 in incorporation expenses
 
   $7 in shipping (non-cogs) expenses
 
 
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Net Profit

For the Nine Months Ending September 30, 2010.

For the Nine Months ending September 30, 2010, the Company had Net Profits of $11,929.  This was derived as follows:
 
Gross Income:
  $ 16,148  
Discounts:
  $ 1,615  
COGS:
  $ 2,354  
Expenses:
  $ 250  
Net Profits:
  $ 11,929  
 
For the Fiscal Year Ending December 31, 2010.

For the fiscal year ending December 31, 2010, the Company had Net Profits of $48,341.  This was derived as follows:
 
Gross Income:
  $ 74,804  
Discounts:
  $ 5,980  
COGS:
  $ 14,074  
Expenses:
  $ 6,409  
Accrued Taxes:
  $ 2,815  
Net Profits:
  $ 48,341  

Dividends

For the Nine Months Ending September 30, 2010.

For the Nine Months ending September 30, 2010, the Company did not issue any dividends.
 
For the Fiscal Year Ending December 31, 2010.

For the fiscal year ending December 31, 2010, the Company issued dividends of $6,275.
 
 
20

 

Liquidity and Capital Resources
 
As of December 31, 2010 the Company had $5,522 in cash, $11,644 in Accounts Receivables and $15,000 in intangible assets for a total of $57,166 in assets. In management’s opinion, the Company’s cash position is insufficient to maintain its operations at the current level for the next 12 months.  Any expansion may cause the Company to require additional capital until such expansion began generating revenue. Our forecast for the period for which our financial resources will be adequate to support our operations involves risks and uncertainties and actual results could fail as a result of a number of factors.

Since the Company distributes it profits in the form of dividends to its shareholders, we are seeking to raise additional funds to meet our expansion needs.  It is anticipated that the raise of additional funds will principally be through the sales of our securities.  As of the date of this report, additional funding has not been secured and no assurance may be given that we will be able to raise additional funds.   
 
As of December 31, 2010, our total liabilities were $2,815 for the accrued income taxes; see Note 3 of our financials.
 
At inception, we issued 46,000,000 shares of common stock to our officers and director for cash and the intangible assets that the Company used to generate income.
 
During fiscal 2011, we expect that the legal and accounting costs of being a public company will continue to impact our liquidity. Other than the anticipated increases in legal and accounting costs due to the reporting requirements of being a reporting company, we are not aware of any other known trends, events or uncertainties, which may affect our future liquidity.
 
In the opinion of management, available funds will not satisfy our growth requirements for the next twelve months. The Company expects that its current revenue will allow us to satisfy our current operations and our reporting requirement for the next twelve months.   However, if our revenue decreases we may not able to support our current operations and reporting obligations without obtaining additional funds.  We believe our currently available capital resources will allows us to begin operations within our natural resource division and maintain its operation over the course of the next 12 months; however, our other expansion plans would be put on hold until we could raise sufficient capital.  However, this is dependent on whether we can finance the cost of the machinery, as described above on page 22. If we cannot obtain such financing, our officers, directors and principal shareholders have verbally committed to providing the Company with $40,000 in financing to be used exclusively to acquire its initial machine and property with mineral reserves.  This is the only amount and for that our officers, directors and principal shareholders have committed to.
 
  Our forecast for the period for which our financial resources will be adequate to support our operations involves risks and uncertainties and actual results could fail as a result of a number of factors. In order to implement our business plan in the manner we envision, we will need to raise additional capital.  We cannot guaranty that we will be able to raise additional funds. Moreover, in the event that we can raise additional funds, we cannot guaranty that additional funding will be available on favorable terms.
 
The Company believes it would need a minimum of $100,000 to fully execute on its  proposed planned operations and be able to fully fund those operations and the company’s on-going reporting obligations as a public company over the next 12 months.  This is broken down as follows:

Real Estate Div.:                                $35,000 for the acquisition of the Company’s initial property.  The Company’s staff requirements will be compensated from the rents collected as such the Company expects it needs a minimum of $35,000 to acquire the Company’s initial property and any costs associated

Marketing Div.:                                 $20,000 for the recruitment of additional sales staff.

Consulting Div.:                                $10,000 for marketing and recruitment of an additional sales staff member.

Natural Resource Div.:                     $25,000 for the acquisition of Gold claims and initial payments for extraction machinery.  The Company expects to claim between 600 and 1,000 hectares for a cost of $300 to $1,000 plus $2,500 for the attorney fees.  The Company expects to spend between $10,000 and $15,000 for geologist to map the claim sites.  The Company expects the permit process to cost approximately $5,000 and $10,000 and to put a down payment of $5,000 for the Company’s initial machinery.

Travel:                                                 $5,000 for travel to and from Gold claims in Peru.

Working Capital:                               $  5,000 for general administrative purposes and the Company’s on-going reporting obligations as a public company.
 
 Off-Balance Sheet Arrangements
 
We have no off-balance sheet arrangements.

Quantitative and Qualitative Disclosures about Market Risk
 
Not applicable.
 
 
21

 
 
Controls and Procedures

Evaluation of disclosure controls and procedures. Disclosure controls and procedures are designed to ensure that information required to be disclosed in the reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported, within the time period specified in the SEC's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in the reports filed under the Exchange Act is accumulated and communicated to management, including the Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. As of the end of the period covered by this report, we carried out an evaluation, under the supervision and with the participation of Paul Howarth, Chief Executive Officer and J.W. Mezey our Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures. Based upon and as of the date of that evaluation, Messrs. Howath and Mezey concluded that our disclosure controls and procedures are not effective to ensure that information required to be disclosed in our reports filed and submitted under the Exchange Act is recorded, processed, summarized and reported as and when required.  The reason we believe our disclosure controls and procedures are not effective is because:

1.  
No independent directors;
2.  
No segregation of duties;
3.  
No audit committee; and
4.  
Ineffective controls over financial reporting.
 
The Company has concluded that these are not material weaknesses.  However, the Company intends to remedy these factors as follows:
 
Independent Directors:  The Company intends to obtain at least 2 independent directors at its next annual shareholder meeting (expected to occur in August 2011).  The cost associated to the addition in minimal and not deemed material.
 
No Segregation of Duties/ Ineffective controls over financial reporting:  The company intends to hire additional staff members, either as employees or consultants,  prior to December 31, 2011.  These additional staff members will be responsible for making sure that information required to be disclosed in our reports filed and submitted under the Exchange Act is recorded, processed, summarized and reported as and when required and will the staff members will have segregated responsibilities with regard to these responsibilities.  The costs associated with the hiring the additional staff members will increase the Company's Sales, General and Administration (SG&A) Expense.  It is anticipated the cost of the new staff members will be approximately $40,000 per year.
 
No audit committee: After the elction of the independent directors at the next annual shareholder rmeeting, the Company expects that an Audit Committee will be established.  The cost associated to the addition an audit committee are minimal and not deemed material.

Item 3.    Properties

Our principal executive office is located in Manhattan, New York and satellite offices in the Los Angeles Metropolitan area of California.  Our office space is provided to us by the officers of the company.

Item 4.    Security Ownership of Certain Beneficial Owners and Management

The following table sets forth, as of the date of this filing, certain information concerning the beneficial ownership of our common stock by (i) each stockholder known by us to own beneficially five percent or more of our outstanding common stock; (ii) each director; (iii) each named executive officer; and (iv) all of our executive officers and directors as a group, and their percentage ownership and voting power.
 
Unless otherwise indicated below, to our knowledge, all persons named in the table have sole voting and investment power with respect to their shares of our common stock, except to the extent authority is shared by spouses under community property laws. Except as otherwise indicated in the table below, addresses of named beneficial owners are in care of the Company, 380 Lexington Ave, 17th Floor, New York, New York 10168.
 
Name and Address
 
Class A Common Stock Shares Beneficially Owned
   
Percentage Class
   
Class B Common Stock Shares Beneficially Owned
      Percentage Class       Total Voting Power  
Paul Howarth, CEO and Chairman1,2
   
23,000,000
     
42.2
%
   
350,000
     
50
%    
47.4
%
J.W. Mezey, President, C.F.O., Director3,4
   
23,000,000
     
42.2
%
   
350,000
     
50
%    
47.4
%
 
1.  
This includes 23,000,000 Class A shares and 350,000 lass B held by Renard Properties, LLC.  Which Messrs. Howarth and Mezey are members and Mr. Howarth is the managing member.  Mr. Mezey is not a beneficial owner since pursuant to Rule 13d-3 he does not have power to vote, or to direct the voting of, such security or power to dispose, or to direct the disposition of, such security.  These powers rest solely with the managing member Paul Howarth.
2.  
This includes 20,000,000 Class A and 300,000 Class B held by WTL Group, Inc.  which Mr. Mezey’s family owns and he is the President/CEO.
3.  
Mr. Howarth owns no shares directly in is name.
4.  
Mr. Mezey owns 3,000,000 Class A and 50,000 Class B shares directly in his name.
 
 
22

 
 
Item 5.    Directors and Executive Officers

Identification of Directors and Executive Officers.

Our directors and executive officers and additional information concerning them are as follows:                                       

Name
 
Age
 
Position
Paul Howarth
    42  
CEO, Director
J.W. Mezey
    35  
President, CFO and Director
 
Paul Howarth, CEO/ Director.   Mr. Howarth is our CEO and a member of the Board of Directors.  In May 2010, Mr. Howarth co-founded The Graystone Company with J.W. Mezey.  In 2007, Mr. Howarth became involved with Renard Properties, LLC which acquires and invests in real estate throughout the US.  Mr. Howarth is the managing member of Renard Properities, LLC.  Renard Properties is an affiliate of the Company due to the fact that it owns more than 10% of the Common Stock of the Company.  From August 2008 – July 2010, Mr. Howarth was the CEO and member of the Board of Directors of Forterus, Inc.  Forterus is a behavioral health company focusing on drug and alcohol rehabilitation. From February 2006- July 2008, Mr. Howarth served as the Senior Vice-President of Bear Stearns and Co.  Bear Stearns and Co. was a global investment bank and securities trading and brokerage firm.  Mr. Howarth was responsible for the purchase of mortgages from mortgage bankers that were secured by Bear Stearns or its affiliates.   From 2004 - 2006, Mr. Howarth worked as a license real estate broker in California.  From 2002 – 2004, Mr. Howarth served as the Director of Production of Home Loan Center where he was responsible for 13 sales managers and over 150 sales staff.  Home Loan Center was a mortgage broker/bank and was acquired by Lendingtree.com in 2004.  Mr. Howarth received his B.A. from Seton Hall University.
 
Except as stated above, none of the Companies or entities Mr. Howarth has previously worked for is a parent, subsidiary or other affiliate of the Company.

Due to Mr. Howarth’s experience of being on the board of directors and CEO of Forterus, Inc. and his experience of managing large staffs with Bear Stearns and Home Loans Center the shareholders felt Mr. Howarth should serve as a director of the Company.
 
Mr. Howarth's activities related to projects not related to the business of the Company are minimal.  His responsibilities to the other entities are related to personal investments or are conducted after hours or on the weekend.  Mr. Howarth, as an uncompensated director, devotes his time to the business of Company as the operations and business of the Company require which is approximately 15 – 20 hours per week.  Furthermore, the Company expects that Mr. Howarth will, in our 2nd Quarter 2011, devote equal to or excess of 40 hours per week.
 
J.W. Mezey, President/Director.  Mr. Mezey is our President and a member of the Board of Directors. In May 2010, Mr. Mezey co-founded The Graystone Company with Paul Howarth.  In December 2010, Mr. Mezey became a member of the LLC Renard Properties.  Mr. Mezey has no duties or responsibilities with regard to Renard Properties.  Renard Properties acquires and invests in real estate throughout the US.  Renard Properties is an affiliate of the Company due to the fact that it owns more than 10% of the Common Stock of the Company.  Since July 2008, Mr. Mezey has worked as the President of WTL Group, Inc,, his family’s company, which is in involved in the manufacturing and sell of products produced in China. WTL Group is an affiliate of the Company due to the fact that it owns more than 10% of the Common Stock of the Company.  From August 2008 – June 2010, Mr. Mezey was previously a member of the Board of Directors of Forterus, Inc. and served as its CEO from February through August 2008. Forterus is a behavioral health company focusing on drug and alcohol rehabilitation. From March 2007 - May 2008, Mr. Mezey was also the CEO of the Mezey Howarth Racing Stables which owned, raced and breed thoroughbreds throughout the United States. From January 2005 – April 2007, Mr. Mezey was the President/COO of NAPP Tour, Inc. (North American Poker Tour). NAAP Tour created a new processional poker tour that was to be aired on television. From 2004 - 2005, Mr. Mezey was the Chief Legal Officer and Interim Chief Accounting Officer of College Partnership, Inc.  College Partnership provided college preparatory services to high school student and their parents including SAT courses, selection of majors and college selection.  While at College Partnership Mr. Mezey worked with the auditors and finance department to create a system of accounting control and procedures. From 2003 - 2004, Mr. Mezey worked for Vision Direct Marketing as its Vice-President of Operations and General Counsel. From 2002 - 2003, Mr. Mezey worked as an attorney in Washington D.C. Mr. Mezey graduated from Georgetown University Law Center with an LL.M. in Securities and Financial Regulation. Mr. Mezey received his J.D., with cum laude honors, from New England School of Law and his B.S. from Virginia Commonwealth University.
 
Except as stated above, none of the Companies or entities Mr. Mezey has previously worked for is a parent, subsidiary or other affiliate of the Company.

Due to Mr. Mezey’s experience of being on the board of directors and CEO of Forterus, Inc., and his experience working as Chief Accounting Officer for other public companies and his background in securities law, the shareholders felt Mr. Mezey should serve as a director of the Company.
 
Mr. Mezey's activities related to projects not related to the business of the Company are minimal.  His responsibilities to the other entities are related to personal investments or are conducted after hours or on the weekend. Mr. Mezey's work for WTL Group is merely related to assisting his family's company on as needed basis and so long as it does not interfere with his work for the Company.   Mr. Mezey, as an uncompensated director, devotes all of his time to the business of Company as the operations and business of the Company require which is equal to or greater than 40 hours per week.  Furthermore, the Company expects that Mr. Mezey will, in our 2nd Quarter 2011, devote equal to or excess of 40 hours per week.
 
The foregoing persons are promoters of The Graystone Company, Inc., as that term is defined in the rules and regulations promulgated under the Securities and Exchange Act of 1933.
 
 
23

 
 
Directors are elected to serve until the next annual meeting of stockholders and until their successors have been elected and qualified. Officers are appointed to serve until the meeting of the board of directors following the next annual meeting of stockholders and until their successors have been elected and qualified.

Our management has not been involved in any legal proceedings as described in Item 401(f) of Regulation S-K.
 
Committees of the Board
 
We do not have a separate audit committee at this time. Our entire board of directors acts as our audit committee. We intend to form an audit committee, a corporate governance and nominating committee and a compensation committee once our board membership increases. Our plan is to start searching and interviewing possible independent board members in the next six months.
  
Significant Employees 

There are no persons other than our executive officers who are expected by us to make a significant contribution to our business.

Family Relationships 

There are no family relationships of any kind among our directors, executive officers, or persons nominated or chosen by us to become directors or executive officers.

Involvement in Certain Legal Proceedings 

We are not currently involved in any legal proceedings and we are not aware of any pending or potential legal actions.
 
Audit and Compensation Committees, Financial Expert

We do not have a standing audit or compensation committee or any committee performing a similar function, although we may form such committees in the future.  Our entire Board of Directors handles the functions that would otherwise be handled by an audit or compensation committee.  

Since we do not currently have an audit committee, we have no audit committee financial expert.  
 
Since we do not currently pay any compensation to our officers or directors, we do not have a compensation committee.  If we decide to provide compensation for our officers and directors in the future, our Board of Directors may appoint a committee to exercise its judgment on the determination of salary and other compensation.
 
 
24

 
 
Code of Ethics

We have adopted a Code of Ethics which is designed to ensure that our directors and officers meet the highest standards of ethical conduct. The Code of Ethics requires that our directors and officers comply with all laws and other legal requirements, conduct business in an honest and ethical manner and otherwise act with integrity and in our best interest.  A copy of the Company's code of ethics has been attached to this prospectus as Exhibit 14.
  
Involvement in Certain Legal
 
 Our directors, executive officers and control persons have not been involved in any of the following events during the past ten years:

Any bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time, or

Any conviction in a criminal proceeding or being subject to a pending criminal proceeding (excluding traffic violations and other minor offenses); or

Being subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his or her involvement in any type of business, securities or banking activities; or

Being subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any Federal or State authority, barring, suspending or otherwise limiting for more than 60 days his or her involvement in any type of business, securities or banking activities; or

Being found by a court of competent jurisdiction (in a civil action), the Commission or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended, or vacated.

Subject to, or a party to, any Federal or State judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended, or vacated, relating to the alleged violation of any Federal or State securities or commodities law or regulation, or any law or regulation respecting financial institutions or insurance companies, any law or regulation prohibiting mail or wire fraud or fraud in connection with any business entity; or

Subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, self regulatory organization (as defined by Section 3(a)(26) of the Exchange Act), any registered entity, or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with a member.
 
 
25

 

Item 6.    Executive Compensation

The Companies’ officers and director have receive any annual salary of $1.00 per year  for the services rendered on behalf of the Company.
 
Name and
                 
Stock
   
All other
       
Principal Position
 
Year
 
Salary
   
Bonus
   
Awards
   
Compensation
   
TOTAL
 
                                   
Paul Howarth,
 
2010
  $ 1.00       0       0       2,713 1     N/A  
Chairman and CEO
                                           
                                             
J.W. Mezey, President, CFO
 
2010
  $ 1.00       0       0       2,713 1     N/A  
Director
                                           

1.  
 Represents dividend payment received to the shareholders in which Mr. Howarth and Mr. Mezey are the beneficial owners.

Item 7.    Certain Relationships and Related Transactions, and Director Independence

On May 27, 2010 (inception) he Company issued 46,000,000 to Paul Howarth and J.W. Mezey for Technology Based Intangible Assets that include unpatented technology and trade secrets that we use for our marketing division.

Policies and Procedures with Respect to Related Party Transactions
 
As of the date hereof, our Board of Directors has not adopted formal written policies or procedures regarding the review, approval or ratification of related party transactions. It is the Company’s intention to adopt such policies and procedures in the immediate future.  Such policies will include, among other things, descriptions of the types of transactions covered, the standards to be applied in reviewing such transactions, the process for review of such transactions, and the individuals on the Board of Directors or otherwise who are responsible for implementing the policies and procedures. It is our intention that our audit committee, which will be comprised entirely of independent directors, will be responsible for such matters on an ongoing basis, consistent with its written charter.  Notice of the Company’s adoption of these policies and procedures will be given to all appropriate Company personnel.
 
Director Independence
 
Our Board of Directors has determined that none of our directors are independent.
 
Policies and Procedures with Respect to Related Party Transactions
 
As of the date hereof, our Board of Directors has not adopted formal written policies or procedures regarding the review, approval or ratification of related party transactions. It is the Company’s intention to adopt such policies and procedures in the immediate future.  Such policies will include, among other things, descriptions of the types of transactions covered, the standards to be applied in reviewing such transactions, the process for review of such transactions, and the individuals on the Board of Directors or otherwise who are responsible for implementing the policies and procedures. It is our intention that our audit committee, which will be comprised entirely of independent directors, will be responsible for such matters on an ongoing basis, consistent with its written charter.  Notice of the Company’s adoption of these policies and procedures will be given to all appropriate Company personnel.
 
Conflicts of Interest and Corporate Opportunities

The officers and directors have acknowledged that under Delaware Corporate law that they must present to the Company any business opportunity presented to them as an individual that met the Delaware's standard for a corporate opportunity:  (1) the corporation is financially able to exploit the opportunity; (2) the opportunity is within the corporation's line of business; (3) the corporation has an interest or expectancy in the opportunity; and (4) by taking the opportunity for his own, the corporate fiduciary will thereby be placed in a position inimical to their duties to the corporation. This is enforceable and binding upon the officers and directors as it is part of the Code of Ethics that every officer and director is required to execute.  However, the Company has not adopted formal written policies or procedures regarding the process for how these corporate opportunities are to be presented to the Board.  It is the Company’s intention to adopt such policies and procedures in the immediate future. 
 
Item 8.    Legal Proceedings

We are not currently a party to any material litigation and we are not aware of any pending or threatened litigation against us that could have a material adverse effect on our business, operating results or financial condition. However, we may from time to time be involved in legal proceedings in the ordinary course of our business.
 
 
26

 

Item 9.    Market Price and Dividends on the Registrant’s Common Equity and Related Stockholder Matters

(a) Market Information.

Our Common Stock is not trading on any stock exchange.

(b) Holders.

As of February 22, 2010 there were 10 holders of our Class A Common Stock for an aggregate of 54,750,000 shares of the Class A Common Stock issued and outstanding.
 
As of February 22, 2010 there were 3 holders of our Class B Common Stock for an aggregate of 700,000 shares of the Class B Common Stock issued and outstanding.

(c) Equity Compensation Plan.

As of January 24, 2010 the company did not have any equity compensation plans
 
(d) Dividends.
 
The Company has paid dividends on its Common Stock in the past.  The Company intends to continue to pay dividends.  Beginning in February 2011, the Company has decided to distribute at least 70% of its net income it has received to the shareholders as dividend payments.  As a result, the Company will be restricted in its growth potential.  In order to grow, the Company will need to raise additional capital which may cause dilution among the Company’s shareholders.

Item 10.  Recent Sales of Unregistered Securities

The following sets forth information relating to all previous sales of our common stock, which sales were not registered pursuant to the Securities Act.
 
On May 27th, 2010 (inception), we issued 500,000 restricted shares of our Class A Common Stock to Renard Properties, LLC in exchange for $50 cash which was used for operations and to open the company's initial bank account and 500,000 restricted shares of our Class A Common Stock to J.W. Mezey in exchange for $50 cash which was used for operations and to open the company's initial bank account.  The price per share was at par value or $.0001 per share.
 
On May 27th, 2010 (inception), we issued 22,500,000 restricted shares of our Class A Common Stock to Renard Properties, LLC in exchange for $7,500 in intangible assets used in our marketing division.  The price per share was $.00033.  We also issued 20,000,000 restricted shares of our Class A Common Stock to WTL Group, Inc. and 2,500,000 restricted shares of our Class A Common Stock to J.W. Mezey in exchange for $7,500 in intangible assets used in our marketing division. The price per share was $.00033.  The company issued these shares at a higher price due to the fact that the consideration was not cash but the intangible assets that Company's uses to generate income in its Marketing Division.
 
On January 25, 2011, we issued 8,750,000 restricted shares of our Class A Common Stock to investors exchange for $52,500 cash.  The cash raised will be used in our operations and for our natural resources division. The price per share was $.006.
 
On January 25, 2011, we issued 350,000 restricted shares of our Class B Common Stock to Renard Properties, LLC, in exchange for $3,500 in dividend payments at a price per share of $.01.  We also issued 300,000 shares of our Class B Common Stock to WTL Group, Inc. and 50,000 shares of our Class B Common Stock to J.W. Mezey exchange for $3,500 in dividend payments at a price per share of $.01.  
 
 
27

 

The above shares, referenced in each of the above transactions, were issued in reliance of the exemption from registration requirements of the 33 Act provided by Section 4(2) promulgated thereunder, as the issuance of the stock did not involve a public offering of securities based on the following:

·  
the investors  represented to us that they were acquiring the securities for their own account for investment and not for the account of any other  person and not with a view to or for distribution, assignment or resale in connection with any distribution within the meaning of the 33 Act;
·  
we provided each investor with written disclosure prior to sale that the securities have not been registered under the 33 Act and, therefore, cannot be resold unless they are registered under the 33Act or unless an exemption from registration is available;
·  
the investors agreed not to sell or otherwise transfer the purchased securities unless they are registered under the 33 Act and any applicable state laws, or an exemption or exemptions from such registration are available;
·  
each investor had knowledge and experience in financial and other business matters such that he, she or it was capable of evaluating the merits and risks of an investment in us;
·  
each investor was given information and access to all of our documents, records, books, officers and directors, our executive offices pertaining to the investment and was provided the opportunity to ask questions and receive answers  regarding the terms and conditions of the offering and to obtain any additional information that we possesses or were able to acquire without unreasonable effort and expense;
·  
each investor had no need for liquidity in their investment in us and could afford the complete loss of their investment in us;
·  
we did not employ any advertisement, article, notice or other communication published in any newspaper, magazine or similar media or broadcast over television or radio;
·  
we did not conduct, hold or participate in any seminar or meeting whose attendees had been invited by any general solicitation or general advertising;
·  
we placed a legend on each certificate or other document that evidences the securities stating that the securities have not been registered under the 33 Act and setting forth or referring to the restrictions on transferability and sale of the securities;
·  
we placed stop transfer instructions in our stock transfer records;
·  
no underwriter was involved in the offering; and
·  
we made  independent  determinations  that  such  persons  were sophisticated or accredited investors and that they were capable of  analyzing the merits and risks of their investment in us, that they understood the speculative nature of their investment in us and that they could lose their entire investment in us.

Item 11.  Description of Registrant’s Securities to be Registered

(a) Common and Preferred Stock.

The Company is authorized by its Certificate of Incorporation to issue an aggregate of 705,000,000 shares of capital stock, of which 700,000,000 are shares of Class A Common Stock, par value $0.0001 per share (the "Class A Common Stock") and 5,000,0000 are shares of Class B Common Stock, par value $.001 per shares (the “Class B Common Stock”).  We have no authorized preferred stock.   As of January 26, 2011, 54,750,000 shares of Class A Common Stock and 700,000 shares of Class B Common Stock were issued and outstanding.
 
 
28

 

Class A Common Stock
 
The Certificate of Incorporation, as amended, authorizes the Company to issue up to 700,000,000 shares of Class A Common Stock ($0.0001 par value).  As of the date hereof, there are 54,750,000 shares of our Class A Common Stock issued and outstanding, which are held by 10 shareholders of record. Of these shares, 54,750,000 are not registered and are restricted from sale pursuant to the Securities Act of 1933, as amended.  All outstanding shares of Class A Common Stock are of the same class and have equal rights and attributes.  Holders of our Class A Common Stock are entitled to one vote per share on matters to be voted on by shareholders and also are entitled to receive such dividends, if any, as may be declared from time to time by our Board of Directors in its discretion out of funds legally available therefore. Unless otherwise required by the Delaware General Corporation Law, the Class A Common Stock and the Class B Common Stock shall vote as a single class with respect to all matters submitted to a vote of shareholders of the Corporation.  Upon our liquidation or dissolution, the holders of our Class A and Class B Common Stock are entitled to receive pro rata all assets remaining available for distribution to shareholders after payment of all liabilities and provision for the liquidation of any shares of preferred stock at the time outstanding. Our Class A Common Stock has no cumulative or preemptive rights or other subscription rights. The payment of dividends on our Class A Common Stock is subject to the prior payment of dividends on any outstanding preferred stock, if any.
 
Class B Common Stock
 
Our Certificate of Incorporation, as amended, authorizes the Company to issue up to 5,000,000 shares of Class B Common Stock ($0.001 par value).  As of the date hereof, there are 700,000 shares of our Class B Common Stock issued and outstanding, which are held by 3 shareholders of record. Of these shares, 700,000 are not registered and are restricted from sale pursuant to the Securities Act of 1933, as amended.  All outstanding shares of Class B Common Stock are of the same class and have equal rights and attributes.  The Class B shares do not have the right to convert into Series A.  Holders of our Class B Common Stock are entitled to one hundred (100) votes per share on matters to be voted on by shareholders and also are entitled to receive such dividends, if any, as may be declared from time to time by our Board of Directors at the same rate as those declared for Class A shareholder. Unless otherwise required by the Delaware General Corporation Law, the Class A Common Stock and the Class B Common Stock shall vote as a single class with respect to all matters submitted to a vote of shareholders of the Corporation.  Upon our liquidation or dissolution, the holders of our Class A and Class B Common Stock are entitled to receive pro rata all assets remaining available for distribution to shareholders after payment of all liabilities and provision for the liquidation of any shares of preferred stock at the time outstanding. Our Class A Common Stock has no cumulative or preemptive rights or other subscription rights. The payment of dividends on our Class A Common Stock is subject to the prior payment of dividends on any outstanding preferred stock, if any.

Preferred Stock

We have no authorized preferred stock.

(b) Debt Securities.

None.
 
(c) Other Securities To Be Registered.

None.
 
Item 12.  Indemnification of Directors and Officers

Our directors and officers are indemnified as provided by the Section 145 of the General Corproation Law of Delaware and our Bylaws. We have agreed to indemnify each of our directors and certain officers against certain liabilities, including liabilities under the Securities Act of 1933. Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to our directors, officers and controlling persons pursuant to the provisions described above, or otherwise, we have been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than our payment of expenses incurred or paid by our director, officer or controlling person in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, we will, unless in the opinion of our counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.
 
 
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We have been advised that in the opinion of the Securities and Exchange Commission indemnification for liabilities arising under the Securities Act is against public policy as expressed in the Securities Act, and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities is asserted by one of our directors, officers, or controlling persons in connection with the securities being registered, we will, unless in the opinion of our legal counsel the matter has been settled by controlling precedent, submit the question of whether such indemnification is against public policy to a court of appropriate jurisdiction. We will then be governed by the court’s decision.
 
Item 13.  Financial Statements and Supplementary Data
 
The Company's financial statements for the years ended December 31, 2010, have been audited to the extent indicated in their report by Collie Accountancy an independent registered public accounting firm. The financial statements have been prepared in accordance with generally accepted accounting principles and are included in Item 15 of this Form 10. Please see the Financial Statements Index on page F-1.

Item 14.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
 
We have not had any disagreements with our auditors on any matters of accounting principles, practices, or financial statement disclosure.
 
Item 15.  Financial Statements and Exhibits

(a)  
Our audited financial statements for the fiscal year 2010, including the report of our independent registered public accounting firm, are attached hereto beginning at page F-1 immediately following the signature page of this registration statement.
 
Exhibit
 
Description
3.1
 
Restated Articles of Incorporation (filed under Form S-1/A on February 22, 2011)
3.2
4.1
 
By-Laws (filed under Form 10 on January 24, 2011)
Specimen of common stock certificate (filed under Form 10 on January 24, 2011)
14.1
21.1
 
Code of Ethics (filed under Form S-1/A on March 11, 2011)
List of Subsidiaries (filed under Form S-1/A on February 22, 2011)
 
 

 
30

 
 
SIGNATURES
 
 Pursuant to the requirements of Section 12 of the Securities Exchange Act of 1934, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
The Graystone Company, Inc.
 
       
Date: March 23, 2011
By:
/s/ J.W. Mezey                         
  Name: J.W. Mezey  
  Its: President  
       


                                                                         
 
31

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


Board of Directors and Shareholders of The Graystone Company, Inc.

We have audited the accompanying balance sheets of The Graystone Company, Inc. as of December 31, 2010, and the related operating statements, shareholders’ equity, and cash flows for the period May 27, 2010 (date of inception) through December 31, 2010.  These financial statements are the responsibility of the Company’s management.  Our responsibility is to express an opinion on these financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.  An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of The Graystone Company, Inc. as of December 31, 2010, and the results of its operations and their cash flows for the period from May 27, 2010 (date of inception) through December 31, 2010 in conformity with accounting principles generally accepted in the United States of America.

The Company’s lack of operating history and financial resources raise substantial doubt about its ability to continue as a going concern.  The financial statements do not include adjustments that might result from the outcome of this uncertainty and if the Company is unable to generate significant revenue or secure financing, then the Company may be required to cease or curtail its operation.
 

/s/ Collie Accountancy
Collie Accountancy
Newport Beach, CA

February 22, 2011
 
 
32

 
 
THE GRAYSTONE COMPANY, INC.
BALANCE SHEET

   
From Inception on May 27, 2010
   
Nine Months
 
Balance Sheets
 
Through
December 31, 2010
   
Ended
September 30, 2010
 
 
(Audited)
   
(Unaudited)
 
ASSETS:
           
Current assets:
           
         Cash or cash equivalents
  $ 5,522     $ 5,107  
         Accounts receivable
    11,644       6,922  
                 Total current assets
    17,166       12,029  
Long term securities
    25,000       -  
Acquired intangible assets
    15,000       15,000  
                 Total assets
  $ 57,166     $ 27,029  
LIABILITIES AND SHAREHOLDER EQUITY
               
                 
Total liabilities
  $ 2,815     $ -  
Shareholder equity:
               
        Common Stock, Par Value $.0001 46,000,000 and 46,000,000 Issued  and Outstanding, respectively
    4,600       4,600  
        Additional Paid In Capital
    10,500       10,500  
        Retained earning
    45,526       11,929  
        Dividend paid
    (6,275 )     -  
                      Total shareholders' equity
    54,351       27,029  
                      Total liabilities and shareholders' equity
  $ 57,166     $ 27,029  



See accompanying notes to the financial statements

 
33

 

THE GRAYSTONE COMPANY, INC.
STATEMENT OF OPERATIONS

 
   
From Inception on May 27, 2010
   
Nine Months
 
Statement of Operations   
 
Through
December 31, 2010
   
Ended
September 30, 2010
 
 
(Audited)
   
(Unaudited)
 
             
Ordinary Income
  $ 74,804     $ 16,148  
     Refunds/Discount
    (5,980 )   $ (1,615 )
          Net Income
    68,824       14,533  
Cost of Goods Sold
    14,074       2,354  
      Gross Profit
    54,750       12,179  
Operating Expenses
               
     SG&A
    6,409       250  
           Total Operating Expenses
    6,409       250  
Operating Income
    48,341       11,929  
Provisions for Income Tax
    2,815       -  
Net Income
  $ 45,526     $ 11,929  
                 
Earnings Per Share, Basic and Diluted
  $ 0.001     $ 0.0003  
                 
Earnings Per Share, Basic and Diluted
    46,000,000       46,000,000  



See accompanying notes to the financial statements.

 
34

 


THE GRAYSTONE COMPANY, INC.
STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

   
Common Stock
   
Additional Paid
               
Total Stockholders’
 
   
Shares
   
Amount
   
In Capital
   
Net Profit
   
Dividends
   
Equity
 
                                     
Balances, May 27, 2010 (Inception)
    -     $ -     $ -     $ -     $ -     $ -  
                                                 
Issuance of common stock on May 27, 2010 at $.0001 per share
    46,000,000       4,600       10,500       -       -       15,100  
Dividends Issued
    -       -       -       -       (6,275 )     (6,275 )
Net profit
    -       -       -       45,526       -       45,526  
                                                 
Balances December 31, 2010
    46,000,000     $ 4,600     $ 10,500     $ 45,526     $ (6,275 )   $ 54,351  

 

See accompanying notes to the financial statements.

 
35

 
 
THE GRAYSTONE COMPANY, INC.
STATEMENT OF CASH FLOWS

   
From Inception on May 27, 2010
   
Nine Months
 
   
Through
December 31, 2010
   
Ended
September 30, 2010
 
   
(Audited)
   
(Unaudited)
 
             
             
Cash flows from operating activities
           
   Net Income
  $ 45,526     $ 11,929  
   Adjustments to reconcile net loss to   net cash used in operating activities:
               
         Accounts Receivable
    (11,644 )     (6,922 )
         Accrued Income Taxes
    2,815          
         Stock Based Compensation
    (25,000 )     -  
Net cash provided by operating activities
    11,697       5,007  
                 
Cash flows from investing activities
               
   Intangible Assets
    (15,000 )     (15,000 )
Net cash provided by investing  activities
    (15,000 )     (15,000 )
                 
Cash flows from financing activities
               
   Common Issued for intangible assets
    15,000       15,000  
   Common Issued for cash
    100       100  
   Dividends Paid
    (6,275 )     -  
Net cash provided by financing  activities
    8,825       15,000  
                 
Cash balance, beginning of periods
    -       -  
                 
Cash balance, end of periods
  $ 5,522     $ 5,107  
                 
Supplementary information:
 
Cash paid for:
               
Interest
  $ --     $ --  
Accrued income taxes
  $ 2,815     $ --  


See accompanying notes to the financial statements.
 
 
36

 

THE GRAYSTONE COMPANY, INC.
 
NOTES TO THE FINANCIAL STATEMENTS
For the year ended December 31, 2010

 
Note 1 – Nature of Operations

The Graystone Company, Inc. (“Graystone”, “we”, “us”, “our”, the "Company" or the "Registrant") was originally incorporated in the State of New York on May 27, 2010 under the name of Argentum Capital, Inc.   Graystone was reincorporated in Delaware on January 10, 2011 and subsequently renamed the Company to The Graystone Company, Inc on January 14, 2011.  Graystone is domiciled in the state of Delaware, and its corporate headquarters are located in New York, New York. The Company selected December 31 as its fiscal year end.

Going Concern
 
The accompanying financial statements have been prepared on a basis which assumes that the Company will continue as a going concern and which contemplates the realization of assets and satisfaction of liabilities in the normal course of business. Management feels the limited history of the Company and its future cash needs to implement its business plan raise substantial doubt about the Company’s ability to continue as a going concern.  The accompanying financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Management's plans with respect to alleviating the adverse financial conditions that caused shareholders to express substantial doubt about the Company’s ability to continue as a going concern are as follows:

The Company’s current assets are not deemed to be sufficient to fund ongoing expenses related to the planned expansion of operations. In order to implement its entire business plan, the Company will need to raise additional capital through equity or debt financings or through loans from shareholders or others. The ability of the Company to continue as a going concern is dependent upon its ability to successfully raise additional capital and eventually attain profitable operations. There can be no assurance that the Company will be able to raise additional capital or execute its business strategy.

Note 2 – Significant Accounting Policies

Accounting Method

The Company's financial statements are prepared using the accrual method of accounting.  The Company has elected a fiscal year ending on December 30.

Use of estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.
 
 
37

 
 
(Note 2 – Continued)

If the Company is successful in raising funds and becoming a business development company, its principal estimates will involve the determination of the value of its portfolio companies.

The net asset value per share of our outstanding shares of common stock will be determined quarterly, as soon as practicable after, and as of the end of, each calendar quarter, by dividing the value of total assets minus total liabilities by the number of shares outstanding at the date as of which such determination is made.

In calculating the value of our total assets, we will value securities that are publicly traded at the closing price on the valuation date for exchange traded and NASDAQ listed securities or the average of the bid and asked prices for other securities.  Debt and equity securities that are not publicly traded will be valued at fair value as determined in good faith by the valuation committee of our board of directors based on the recommendation by our investment adviser and under valuation guidelines adopted by our board of directors, and then approved by our entire board of directors.  Initially, the fair value of these securities will be their original cost. Debt securities valued at cost would be revalued for significant events affecting the issuer's performance and equity securities valued at cost would be revalued if significant developments or other factors affecting the investment provide a basis for valuing the security at a price other than cost, such as results of subsequent financing, the availability of market quotations, the portfolio company's operations and changes in market conditions.

Debt securities with remaining maturities of 60 days or less at the time of purchase will be valued at amortized cost.  Debt securities which are publicly traded will be valued by using market quotations obtained from pricing services or dealers.  Our valuation guidelines are subject to periodic review by our board of directors and may be revised in light of our experience, regulatory developments or otherwise.

Determination of fair values involves subjective judgment and estimates not susceptible to substantiation by auditing procedures.  Accordingly, under current auditing standards, the notes to our financial statements will refer to the uncertainty with respect to the possible effect of such valuations, and any change in such valuations, on our financial statements.

Cash equivalents

The Company considers all highly liquid investments with maturities of three months or less at the time of purchase to be cash equivalents.

Goodwill and Indefinite-Lived Intangible Assets

Goodwill and other intangible assets are tested for impairment annually and more frequently if facts and circumstances indicate goodwill carrying values exceed estimated reporting unit fair values and if indefinite useful lives are no longer appropriate for the Company’s trademarks. Based on the impairment tests performed, there was no impairment of goodwill or other intangible assets in fiscal 2010. Definite-lived intangibles are amortized over their estimated useful lives. For further information on goodwill and other intangible assets, see Note 5.

Basic and diluted net loss per share

Basic loss per share is computed using the weighted average number of shares of common stock outstanding during each period. Diluted loss per share includes the dilutive effects of common stock equivalents on an “as if converted” basis. Basic and diluted loss per share are the same due to the absence of common stock equivalents.
 
 
38

 

(Note 2 – Continued)
 
Income taxes

The Company accounts for income taxes under the Financial Accounting Standards Board (FASB) Statement No. 109, "Accounting for Income Taxes" "Statement 109").  Under Statement 109, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  Under Statement 109, the effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.  There were no current or deferred income tax expenses or benefits due to the Company not having any material operations since inception.
 
Net profit/loss per common share

Net profit/loss per common share is computed pursuant to section 260-10-45 of the FASB Accounting Standards Codification.  Basic net loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period.  Diluted net loss per share is computed by dividing net loss by the weighted average number of shares of common stock and potentially outstanding shares of common stock during each period.  There were no potentially dilutive shares outstanding as of February 28, 2010.

Recently issued accounting standards

Management does not believe that any recently issued, but not yet effective accounting pronouncements, if adopted, would have a material effect on the accompanying financial statements.
 
Recently Issued Accounting Pronouncements - In January 2010, the FASB issued ASC Update No. 2010-06 “Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value Measurements” which updated guidance to amend the disclosure requirements related to recurring and nonrecurring fair value measurements. This update requires new disclosures on significant transfers of assets and liabilities between Level 1 and Level 2 of the fair value hierarchy (including the reasons for these transfers) and the reasons for any transfers in or out of Level 3. This update also requires a reconciliation of recurring Level 3 measurements about purchases, sales, issuances and settlements on a gross basis. In addition to these new disclosure requirements, this update clarifies certain existing disclosure requirements. For example, this update clarifies that reporting entities are required to provide fair value measurement disclosures for each class of assets and liabilities rather than each major category of assets and liabilities. This update also clarifies the requirement for entities to disclose information about both the valuation techniques and inputs used in estimating Level 2 and Level 3 fair value measurements. This update will become effective for the Company with the interim and annual reporting period beginning January 1, 2010, except for the requirement to provide the Level 3 activity of purchases, sales, issuances, and settlements on a gross basis, which will become effective for the Company with the interim and annual reporting period beginning January 1, 2011. The Company will not be required to provide the amended disclosures for any previous periods presented for comparative purposes. Other than requiring additional disclosures, adoption of this update will not have a material effect on the Company's financial statements.

There are several other new accounting pronouncements issued or proposed by the FASB. Each of these pronouncements, as applicable, has been or will be adopted by the Company. Management does not believe any of these accounting pronouncements has had or will have a material impact on the Company’s financial position or operating results.
 
 
39

 
 
Note 3 – Income Taxes

Current tax provisions:
 
Federal
  $ 1,797  
State
  $ 1,018  
Total
  $ 2,815  
 
The Company elects the cash basis of income tax reporting.  Temporary differences in income recognition between accrued basis accounting method and cash basis accounting method and cash basis accounting method will be recognized in subsequent income tax provisions.

Note 4 – Related Party Transaction

On May 27th, 2010 (inception), we issued 500,000 restricted shares of our common stock to Renard Properties, LLC and 500,000 restricted shares of our common stock to J.W. Mezey in exchange for $100 which was used for operations.

On May 27th, 2010 (inception), we issued 22,500,000 restricted shares of our common stock to Renard Properties, LLC and 20,000,000 restricted shares of our common stock to WTL Group, Inc. and 2,500,000 restricted shares of our common stock to J.W. Mezey in exchange for $15,000 in intangible assets used in our marketing division.
 
Note 5 – Other Intangible Assets and Goodwill

Other intangible assets: Consist of trade secrets and technology cost pending further validation.

Indefinite-lived intangibles
  $ 15,000     $ 15,000  
Definite-lived intangibles
    -       -  
Accumulated amortization
    -       -  
Definite-lived intangibles, net
    -       -  
                 
Total other intangible assets
  $ 15,000     $ 15,000  
                 
Definite-lived intangibles approximate remaining weighted average useful life in years
    -       -  

 
40

 
 
Note 6 – Common Stock
 
            The Company is authorized to issue 700,000,000 shares of common stock with a par value of $0.001.  On May 27, 2010, the Company issued 46,000,000 shares of common stock.   In the period ended December 31, 2010, the company issued a total of 46,000,000.
 
Note 7 – Dividends
 
The Company declared and paid cash dividend to its shareholders during the year.

Note 8 – Subsequent Events
 
On January 25, 2011, the Board of Directors amended the Articles of Incorporation to increase the amount of Class B Common Stock to 5,000,000.
 
On January 25, 2011, the Board of Directors declared a dividend of $10,000 for the shareholders of record as of December 31, 2010.  The dividend shall be paid $3,000 in cash and $7,000 in Class B Common Stock.
 
On January 25, 2011, the Board of Directors issued 700,000 shares of Class B Common Stock to its shareholders as of December 31, 2010.
 
On January 25, 2011, the Board of Directors issued 8,750,000 shares of Class A, Class A Common Stock in exchange for $52,500.
 
 
41