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SELLING AND MARKETING EXPENSES (Tables)
12 Months Ended
Dec. 31, 2016
Selling, General and Administrative Expense [Abstract]  
Schedule of selling and marketing expenses
   
US dollars
 
   
Year ended December 31,
 
   
2016
   
2015
   
2014
 
                   
Salaries and related expenses
   
707,111
     
318,716
     
-
 
Professional fees
   
271,984
     
416,575
     
132,504
 
Travel & expenses
   
76,022
     
178,167
     
26,943
 
Exhibitions and Shows
   
72,798
     
175,176
     
49,084
 
Other
   
-
     
38,800
     
22,228
 
     
1,127,915
     
1,127,434
     
230,759