Disaggregation of Revenue

12 Months Ended

Dec. 31, 2020

Disaggregation of Revenue

Note 16. Disaggregation of Revenue

Note 16: Disaggregation of Revenue

The Company operates as one reportable segment with two operating segments. Our operating segments consist of our SharpSpring Marketing Automation segment and Perfect Audience Ad Retargeting segment in accordance with ASC 280. Operating segments are defined as components of an enterprise for which separate financial information is regularly evaluated by the chief operating decision maker (“CODM”), which is the Company’s chief executive officer, in deciding how to allocate resources and assess performance. The Company’s CODM evaluates the Company’s financial information and resources and assess the performance of these resources between our two operating segments. We do not separately allocate operating expenses, nor do we fully allocate assets to these operating segments. In accordance with ASC 280, we aggregate our two operating segments as one operating segment for financial reporting purposes. The Company does not present geographical information about revenues because it is impractical to do so. Disaggregated revenue for the years ended December 31, 2020 and 2019 are as follows:

	Year Ended
	December 31,
	2020		2019
Revenue by Product:
Marketing Automation Revenue	$	26,593,304	$	22,204,479
Retargeting Revenue		2,517,149		271,008
Mail + Product Revenue		177,429		223,899
Total Revenue	$	29,287,882	$	22,699,386
Revenue by Type:
Recurring Revenue	$	25,506,170	$	20,911,854
Retargeting Revenue		2,517,149		271,008
Upfront Fees		1,264,563		1,516,524
Total Revenue	$	29,287,882	$	22,699,386