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Disaggregation of Revenue
9 Months Ended
Sep. 30, 2020
Disaggregation of Revenue  
Note 16. Disaggregation of Revenue

Note 16: Disaggregation of Revenue

 

The Company operates as one reporting segment. Operating segments are defined as components of an enterprise for which separate financial information in regularly evaluated by the chief operating decision maker (“CODM”), which is the Company’s chief executive officer, in deciding how to allocate resources and assess performance. The Company does not present geographical information about revenues because it is impractical to do so. Disaggregated revenue for the three and nine months ended September 30, 2020, and 2019, are as follows:

 

 

 

Three Months Ended

 

 

Nine Months Ended

 

 

 

September 30,

 

 

September 30,

 

 

 

2020

 

 

2019

 

 

2020

 

 

2019

 

Revenue by Product:

 

 

 

 

 

 

 

 

 

 

 

 

Marketing Automation Revenue

 

$6,688,733

 

 

$

5,676,555

 

 

$19,615,065

 

 

$16,389,475

 

Retargeting Revenue

 

 

584,085

 

 

 

-

 

 

 

1,870,802

 

 

 

-

 

Mail + Product Revenue

 

 

34,014

 

 

 

47,423

 

 

 

144,599

 

 

 

178,221

 

Total Revenue

 

$7,306,832

 

 

$5,723,978

 

 

$21,630,466

 

 

$16,567,696

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue by Type:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Recurring Revenue

 

$6,376,386

 

 

$5,391,989

 

 

$18,825,946

 

 

$15,384,507

 

Retargeting Revenue

 

 

584,085

 

 

 

-

 

 

 

1,870,802

 

 

 

-

 

Upfront Fees

 

 

346,361

 

 

 

331,989

 

 

 

933,718

 

 

 

1,183,189

 

Total Revenue

 

$7,306,832

 

 

$5,723,978

 

 

$21,630,466

 

 

$16,567,696