10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☑ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: June 30, 2018

Or

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File Number: 001-36280

SharpSpring, Inc.

(Exact name of registrant as specified in its charter)

Delaware	05-0502529
(State or other jurisdiction of incorporationor organization)	(I.R.S. Employer Identification No.)

550 Southwest 2nd Avenue Gainesville, FL	32601
(Address of principal executive offices)	(Zip Code)

888-428-9605

(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes ☑  No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Date File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes ☑  No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act:

Large accelerated filer   ☐	Accelerated filer    ☐
Non-accelerated filer     ☐	Smaller reporting company  ☑
(Do not check if a smaller reporting company)	Emerging growth company  ☐

If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.)   Yes ☐  No ☑

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 8,513,007 shares of common stock as of August 9, 2018.

SharpSpring, Inc.

Table of Contents

	Page
PART I – FINANCIAL INFORMATION
Item 1. Financial Statements:	4
Consolidated Balance Sheets— June 30, 2018 (unaudited) and December 31, 2017	4
Consolidated Statements of Comprehensive Income (Loss) (unaudited)	5
Consolidated Statements of Cash Flows (unaudited)	6
Notes to the Consolidated Financial Statements (unaudited)	7
Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations	23
Item 3. Quantitative and Qualitative Disclosures About Market Risk	29
Item 4. Controls and Procedures	29
PART II – OTHER INFORMATION	30
Item 1. Legal Proceedings.	30
Item 1A. Risk Factors.	30
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	31
Item 3. Defaults Upon Senior Securities	31
Item 4. Mine Safety Disclosures	31
Item 5. Other Information.	31
Item 6. Exhibits	32
SIGNATURES	33

2

PART I – FINANCIAL INFORMATION

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This report on Form 10-Q contains forward-looking statements. Forward-looking statements involve risks and uncertainties, such as statements about our plans, objectives, expectations, assumptions or future events. In some cases, you can identify forward-looking statements by terminology such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “we believe,” “we intend,” “may,” “should,” “will,” “could” and similar expressions denoting uncertainty or an action that may, will or is expected to occur in the future. These statements involve estimates, assumptions, known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from any future results, performances or achievements expressed or implied by the forward-looking statements.

Examples of forward-looking statements include, but are not limited to:

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the timing of the development of future products;

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projections of costs, revenue, earnings, capital structure and other financial items;

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statements of our plans and objectives;

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statements regarding the capabilities of our business operations;

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statements of expected future economic performance;

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statements regarding competition in our market; and

●

assumptions underlying statements regarding us or our business.

Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following:

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strategic actions, including acquisitions and dispositions and our success in integrating acquired businesses;

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the occurrence of hostilities, political instability or catastrophic events;

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changes in customer demand;

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the extent to which we are successful in gaining new long-term relationships with customers or retaining existing ones and the level of service failures that could lead customers to use competitors' services;

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developments and changes in laws and regulations, including increased regulation of our industry through legislative action and revised rules and standards;

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security breaches, cybersecurity attacks and other significant disruptions in our information technology systems; and

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natural events such as severe weather, fires, floods and earthquakes or man-made or other disruptions of our operating systems, structures or equipment.

The ultimate correctness of these forward-looking statements depends upon a number of known and unknown risks and events. We discuss our known material risks under Item 1.A “Risk Factors” contained in the Company’s Annual Report on Form 10-K for the year ended December 31, 2017, as amended pursuant to Form 10-K/A and under Part II, Item 1.A “Risk Factors” contained in this report on Form 10-Q. Many factors could cause our actual results to differ materially from the forward-looking statements. In addition, we cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.

The forward-looking statements speak only as of the date on which they are made, and, except as required by law, we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.

3

Item 1. 

Financial Statements.

SharpSpring, Inc.

CONSOLIDATED BALANCE SHEETS

	June 30,	December 31,
	2018	2017
	(unaudited)	(audited)
Assets
Cash and cash equivalents	$12,536,507	$5,399,747
Accounts receivable, net of allowance for doubtful accounts of $149,283 and $526,127 at June 30, 2018 and December 31, 2017, respectively	689,271	639,959
Income taxes receivable	207,678	2,132,616
Other current assets	991,814	899,127
Total current assets	14,425,270	9,071,449
Property and equipment, net	825,547	799,145
Goodwill	8,864,710	8,872,898
Intangibles, net	2,096,000	2,326,000
Deferred income taxes	2,148	-
Other long-term assets	607,777	612,631
Total assets	$26,821,452	$21,682,123
Liabilities and Shareholders' Equity
Accounts payable	$1,094,284	$504,901
Accrued expenses and other current liabilities	595,197	625,680
Deferred revenue	318,586	279,818
Income taxes payable	81,045	171,384
Total current liabilities	2,089,112	1,581,783
Deferred income taxes	62,016	168,132
Convertible notes, including accrued interest	8,155,146	-
Convertible notes embedded derivative	267,579	-
Total liabilities	10,573,853	1,749,915
Commitments and contingencies (Note 12)
Shareholders' equity:
Preferred stock, $0.001 par value, 5,000,000 shares authorized, no shares issued or outstanding at June 30, 2018 and December 31, 2017	-	-
Common stock, $0.001 par value, Authorized shares-50,000,000; issued shares-8,527,823 at June 30, 2018 and 8,456,061 at December 31, 2017; outstanding shares-8,507,823 at June 30, 2018 and 8,436,061 at December 31, 2017	8,528	8,456
Additional paid in capital	29,080,351	28,362,397
Accumulated other comprehensive loss	(365,220)	(480,762)
Accumulated deficit	(12,392,060)	(7,873,883)
Treasury stock	(84,000)	(84,000)
Total shareholders' equity	16,247,599	19,932,208
Total liabilities and shareholders' equity	$26,821,452	$21,682,123

See accompanying notes to the consolidated financial statements.

4

SharpSpring, Inc.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

(Unaudited)

	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2018	2017	2018	2017
Revenue	$4,442,289	$3,246,420	$8,626,952	$6,269,853
Cost of services	1,507,362	1,294,944	2,907,659	2,566,265
Gross profit	2,934,927	1,951,476	5,719,293	3,703,588
Operating expenses:
Sales and marketing	2,356,400	1,536,289	4,727,431	3,085,811
Research and development	1,008,019	731,187	1,958,694	1,390,918
General and administrative	1,424,404	1,231,708	2,850,638	2,587,906
Intangible asset amortization	115,000	131,869	230,000	263,392
Total operating expenses	4,903,823	3,631,053	9,766,763	7,328,027
Operating loss	(1,968,896)	(1,679,577)	(4,047,470)	(3,624,439)
Other income (expense), net	(338,431)	11,761	(269,803)	78,605
Change in fair value of embedded derivative features	(453,449)	-	(453,449)	-
Loss before income taxes	(2,760,776)	(1,667,816)	(4,770,722)	(3,545,834)
Benefit from income taxes	(294,543)	(395,094)	(252,546)	(893,840)
Net loss	$(2,466,233)	$(1,272,722)	$(4,518,176)	$(2,651,994)
Basic net loss per share	$(0.29)	$(0.15)	$(0.53)	$(0.32)
Diluted net loss per share	$(0.29)	$(0.15)	$(0.53)	$(0.32)
Shares used in computing basic net (loss) income per share	8,474,616	8,381,748	8,459,036	8,375,499
Shares used in computing diluted net (loss) income per share	8,474,616	8,381,748	8,459,036	8,375,499
Other comprehensive income (loss):
Foreign currency translation adjustment	(30,526)	(9,393)	115,542	(154,735)
Comprehensive loss	$(2,496,759)	$(1,282,115)	$(4,402,634)	$(2,806,729)

See accompanying notes to the consolidated financial statements.

5

SharpSpring, Inc.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

	Six Months Ended
	June 30,
	2018	2017
Cash flows from operating activities:
Net loss	$(4,518,176)	$(2,651,994)
Adjustments to reconcile loss from operations:
Depreciation and amortization	391,716	398,582
Non-cash stock compensation	476,221	359,752
Deferred income taxes	(108,265)	(1,185)
Non-cash interest	104,301	-
Change in fair value of embedded derivative features	453,449	-
Amortization of debt issuance costs	6,632	-
Unearned foreign currency gain/loss	167,912	(19,745)
Changes in assets and liabilities:
Accounts receivable	(52,793)	505,384
Other assets	(89,343)	33,430
Income taxes, net	1,838,379	(497,814)
Accounts payable	564,696	77,185
Accrued expenses and other current liabilities	(31,587)	(453,488)
Deferred revenue	40,910	(37,987)
Net cash used in operating activities	(755,948)	(2,287,880)
Cash flows from investing activities
Purchases of property and equipment	(188,118)	(133,331)
Acquisitions of customer assets from resellers	-	(64,268)
Proceeds from the sale of discontinued operations	-	1,000,000
Net cash provided by (used in) investing activities	(188,118)	802,401
Cash flows used in financing activities:
Proceeds from issance of convertible note	8,000,000	-
Debt issuance costs	(141,657)	-
Proceeds from exercise of stock options	241,805	1,359
Net cash provided by financing activities	8,100,148	1,359
Effect of exchange rate on cash	(19,322)	35,641
Change in cash and cash equivalents	7,136,760	(1,448,479)
Cash and cash equivalents, beginning of period	5,399,747	8,651,374
Cash and cash equivalents, end of period	$12,536,507	$7,202,895
Supplemental information on consolidated statements of cash flows:
Cash paid (received) for income taxes	$(1,982,957)	$54,582

See accompanying notes to the consolidated financial statements.

6

SharpSpring, Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

Note 1: Organization

We were incorporated in Massachusetts in October 1998 as EMUmail, Inc. During 2010, we changed our name to SMTP.com, then later reincorporated in the State of Delaware and changed our name to SMTP, Inc. In December 2015, we changed our name to SharpSpring, Inc. and changed the name of our primary U.S. operating subsidiary from SharpSpring, Inc. to SharpSpring Technologies, Inc.

Our Company focuses on providing the SharpSpring cloud-based marketing automation solution. SharpSpring is designed to increase the rates at which businesses generate leads and convert leads to sales opportunities by improving the way businesses communicate with customers and prospects. Our products are marketed directly by us and through a small group of reseller partners to customers around the world.

Note 2: Summary of Significant Accounting Policies

Basis of Presentation and Consolidation

The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP). Our Consolidated Financial Statements include the accounts of SharpSpring, Inc. and our subsidiaries (“the Company”). Our Consolidated Financial Statements reflect the elimination of all significant inter-company accounts and transactions. The results of operations for the interim periods presented are not necessarily indicative of the results to be expected for any subsequent quarter or for the entire year ending December 31, 2018.

Use of Estimates

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Operating Segments

The Company operates as one operating segment. Operating segments are defined as components of an enterprise for which separate financial information is regularly evaluated by the chief operating decision maker (“CODM”), which is the Company’s chief executive officer, in deciding how to allocate resources and assess performance. The Company’s CODM evaluates the Company’s financial information and resources and assess the performance of these resources on a consolidated basis. The Company does not present geographical information about revenues because it is impractical to do so.

Foreign Currencies

The Company’s subsidiaries utilize the U.S. Dollar, Swiss Franc and South African Rand as their functional currencies. The assets and liabilities of these subsidiaries are translated at ending exchange rates for the respective periods, while revenues and expenses are translated at the average rates in effect for the period. The related translation gains and losses are included in other comprehensive income or loss within the Consolidated Statements of Comprehensive Loss.

Cash and Cash Equivalents

Cash equivalents are short-term, liquid investments with remaining maturities of three months or less when acquired. Cash and cash equivalents are deposited or managed by major financial institutions and at most times are in excess of Federal Deposit Insurance Corporation (FDIC) insurance limits.

7

Fair Value of Financial Instruments

U.S. GAAP establishes a fair value hierarchy which has three levels based on the reliability of the inputs to determine the fair value. These levels include: Level 1, defined as inputs such as unadjusted quoted prices in active markets for identical assets or liabilities; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for use when little or no market data exists, therefore requiring an entity to develop its own assumptions.

The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, deposits, embedded derivatives (associated with our convertible notes) and accounts payable. The carrying amount of cash and cash equivalents, accounts receivable and accounts payable approximates fair value because of the short-term nature of these items. The fair value of the embedded derivatives is calculated using Level 3 unobservable inputs, utilizing a probability-weighted expected value model to determine the liability. The fair value of the embedded derivatives at June 30, 2018 was a liability balance of $267,579.

Accounts Receivable

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. Accounts receivable are carried at the original invoiced amount less an allowance for doubtful accounts based on the probability of future collection.  Management reviews accounts receivable on a periodic basis to determine if any receivables will potentially be uncollectible. The Company reserves for receivables that are determined to be uncollectible, if any, in its allowance for doubtful accounts. After the Company has exhausted all collection efforts, the outstanding receivable is written off against the allowance.

The following table presents the balances of accounts receivable as of June 30, 2018 and December 31, 2017:

Accounts Receivable and Unbilled Receivables

	June 30,	December 31,
	2018	2017
Accounts receivable	$192,102	$611,293
Unbilled receivables	646,452	554,793
Gross receivables	$838,554	$1,166,086
Allowance for doubtful accounts	(149,283)	(526,127)
Accounts receivable and unbilled receivables, net	$689,271	$639,959

During the second quarter of 2018, the Company wrote off approximately $351,000 of accounts receivable against the allowance for doubtful accounts, with zero net loss recognized in the period as the accounts were already fully reserved.

Intangibles

Finite-lived intangible assets include trade names, developed technologies and customer relationships and are amortized based on the estimated economic benefit over their estimated useful lives, with original periods ranging from 5 to 11 years. We continually evaluate the reasonableness of the useful lives of these assets. Finite-lived intangibles are tested for recoverability whenever events or changes in circumstances indicate the carrying amounts may not be recoverable. Impairment losses are measured as the amount by which the carrying value of an asset group exceeds its fair value and are recognized in operating results. Judgment is used when applying these impairment rules to determine the timing of the impairment test, the undiscounted cash flows used to assess impairments and the fair value of an asset group. The dynamic economic environment in which the Company operates, and the resulting assumptions used to estimate future cash flows impact the outcome of these impairment tests.

8

Goodwill and Impairment

As of June 30, 2018, and December 31, 2017, we had recorded goodwill of $8,864,710 and $8,872,898, respectively. Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible net assets acquired in the SharpSpring and GraphicMail acquisitions. Under Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 350, “Intangibles - Goodwill and Other” deemed to have indefinite lives are no longer amortized but are subject to annual impairment tests, and tests between annual tests in certain circumstances, based on estimated fair value in accordance with FASB ASC 350-10, and written down when impaired.

Debt Issuance Costs

We incurred certain third-party costs in connection with the issuance of the 5% Convertible Notes maturing March 27, 2023 (the “Notes”), as more fully described in Note 5: Convertible Notes, principally related to legal and financial advisory fees. These costs are included as a direct reduction to the carrying value of the debt as part of the Notes on our consolidated balance sheets and are being amortized to interest expense ratably over the five-year term of the Notes.

Estimated amortization expense of debt issuance costs for the remainder of 2018 and subsequent years is as follows:

Remainder of 2018	$12,718
2019	26,455
2020	27,855
2021	29,322
2022	30,862
2023	7,813
Total	$135,025

Income Taxes

Provision for income taxes are based on taxes payable or refundable for the current year and deferred taxes on temporary differences between the amount of taxable income and pretax financial income and between the tax bases of assets and liabilities and their reported amounts in the financial statements. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled as prescribed in FASB ASC 740, Accounting for Income Taxes. As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes. A valuation allowance is established to reduce deferred tax assets if it is more likely than not that a deferred tax asset will not be realized.

The Company applies the authoritative guidance in accounting for uncertainty in income taxes recognized in the consolidated financial statements. This guidance prescribes a two-step process to determine the amount of tax benefit to be recognized. First, the tax position must be evaluated to determine the likelihood that it will be sustained upon external examination. If the tax position is deemed “more-likely-than-not” to be sustained, the tax position is then assessed to determine the amount of benefit to recognize in the financial statements. The amount of the benefit that may be recognized is the largest amount that has a greater than 50% likelihood of being realized upon ultimate settlement. There are no material uncertain tax positions taken by the Company on its tax returns. Tax years subsequent to 2013 remain open to examination by U.S. federal and state tax jurisdictions.

9

In determining the provision for income taxes, the Company uses statutory tax rates and tax planning opportunities available to the Company in the jurisdictions in which it operates. This includes recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the consolidated financial statements or tax returns to the extent pervasive evidence exists that they will be realized in future periods. The deferred tax balances are adjusted to reflect tax rates by tax jurisdiction, based on currently enacted tax laws, which are expected to be in effect in the years in which the temporary differences are expected to reverse. In accordance with the Company’s income tax policy, significant or unusual items are separately recognized in the period in which they occur. The Company is subject to routine examination by domestic and foreign tax authorities and frequently faces challenges regarding the amount of taxes due.  These challenges include positions taken by the Company related to the timing, nature and amount of deductions and the allocation of income among various tax jurisdictions. As of June 30, 2018, the Company is not being examined by domestic or foreign tax authorities.

Property and Equipment

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful life of the assets. Upon retirement or sale, the cost of assets disposed of and the related accumulated depreciation are eliminated from the accounts and any resulting gain or loss is credited or charged to operations. Repairs and maintenance costs are expensed as incurred. Depreciation expense related to property and equipment was $85,733 and $70,107 for the three months ended June 30, 2018 and 2017, respectively. Depreciation expense related to property and equipment was $161,716 and $135,190 for the six months ended June 30, 2018 and 2017, respectively. Repairs and maintenance costs are expensed as incurred.

Property and equipment as of June 30, 2018 and December 31, 2017 is as follows:

	June 30,	December 31,
	2018	2017
Property and equipment, net:
Leasehold improvements	$128,122	$128,122
Furniture and fixtures	397,409	355,033
Computer equipment and software	895,674	776,201
Total	1,421,205	1,259,356
Less: Accumulated depreciation and amortization	(595,658)	(460,211)
	$825,547	$799,145

Useful lives are as follows:

Leasehold improvements	3-5 years
Furniture and fixtures	3-5 years
Computing equipment	3 years
Software	3-5 years

Revenue Recognition

The Company recognizes revenue from its services when it is probable that the economic benefits associated with the transactions will flow to the Company and the amount of revenue can be measured reliably. All significant sources of revenue are the result of a contract with a customer, and as such meet all of the requirements of recognizing revenue in accordance with FASB ASC 606. For the three months ended June 30, 2018 and June 30, 2017 revenue from contracts with customers was $4.4 million and $3.2 million respectively. For the six months ended June 30, 2018 and June 30, 2017 revenue from contracts with customers was $8.6 million and $6.3 million respectively.

10

For the Company’s internet-based SharpSpring marketing automation solution, the services are typically offered on a month-to-month basis with a fixed fee charged in arrears each month depending on the size of the engagement with the customer. Monthly fees are recorded as revenue during the month they are earned. Some customers are charged annually in advance, for which revenues are deferred and recorded ratably over the subscription period. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs. Additionally, customers are typically charged an upfront implementation and training fee. The upfront implementation and training fees represent short-term “use it or lose it” services offered for a flat fee. Such flat fees are recognized over the service period, which is typically 60 days.

For the SharpSpring Mail+ product, the services are typically offered on a month-to-month basis. Customers are either charged in arrears based on the number of contacts in the system during the billing period or in advance if the customer selects a plan based on e-mail volume. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs.

Our products are billed in arrears or upfront, depending on the product, which creates contract assets (accrued revenue) and contract liabilities (deferred revenue). Contract assets occur due to unbilled charges that the Company has satisfied performance obligations for. Contract liabilities occur due to billing up front for charges that the Company has not yet fully satisfied performance obligations on. Both contract assets and liabilities are recognized and deferred ratably over their service periods.

The company makes judgements when determining revenue recognition. Because many of our contracts are billed in arrears, estimates are made for the transaction price and amounts allocated to each accounting period related to the performance obligations of each contract. There have been no changes to the methodology used in these judgements and estimates for determining revenues. Some of the estimates used when determining revenue recognition relate to variable customer consideration that changes from month to month. The Company uses the most likely amount method to determine the estimated variable consideration, relying on historical consideration received, customer status and projected usage to determine the most likely consideration amount. The amount of variable consideration recognized is constrained and is only included in the transaction price to the extent that it is probable that a significant reversal of cumulative revenue recognized will not occur.

The performance obligations are measured using the output method to recognize revenue based on direct measurements of the value to the customer of the services transferred to date. Most of the Company’s contracts are satisfied over time, and as each contract has a predefined service period. This allows for a reliable way to measure performance obligations remaining and completed. The Company does have some contracts that are satisfied at a point in time upon delivery of services. The criteria for the completion of these contracts is defined in each contract with a customer so that there is no judgment required in evaluating when the service is delivered to the customer. Any discount given is allocated to the performance obligation and is treated as reduction to the transaction price. Due to the month to month nature of the Company’s contracts with customers, no financing or time value of money component exists related to the contracts with customers. Due to the month to month nature of the Company’s contracts with customers, we have elected to utilize the optional practical expedient from ASC 606-10-50-14 through 50-14A for disclosing the remaining performance obligations. The remaining performance obligations as of the balance sheet date consist of trainings and availability and use of the SharpSpring platform over the remainder of the contract, which is typically less than 30 days.

From time to time, the Company offers refunds to customers and experiences credit card chargebacks relating to cardholder disputes that are commonly experienced by businesses that accept credit cards. The Company makes estimates for refunds and credit card chargebacks based on historical experience.

11

Deferred Revenue

Deferred revenue consists of payments received in advance of the Company’s providing the services. Deferred revenue is earned over the service period identified in each contract. The majority of our deferred revenue balances (contract liabilities) arise from upfront implementation and training fees for its SharpSpring marketing automation solution that are paid in advance.  These services are typically performed over a 60-day period, and the revenue is recognized over that period.  Additionally, some of the Company’s customers pay for services in advance on a periodic basis (such as monthly, quarterly, annually or bi-annually). In situations where a customer pays in advance for a one-year service period, the deferred revenue is recognized over that service period. The deferred revenue balances were $279,818 and $280,159 as of December 31, 2017 and 2016, respectively. Deferred revenue during the three months ended June 30, 2018 and 2017 increased by $378,190 and $268,247, respectively. These increases were offset by revenue recognized of $358,127 and $305,623 during the same periods. Deferred revenue during the six months ended June 30, 2018 and 2017 increased by $719,609 and $476,607, respectively. These increases were offset by revenue recognized of $679,012 and $506,913 during the same periods. The Company had deferred revenue contract liability balances of $318,586 and $279,818 as of June 30, 2018 and December 31, 2017, respectively. The company expects to recognize 100% of the revenue on of these remaining performance obligations within 12 months. Deferred revenue is subject to foreign currency fluctuations which is reflected in the foreign currency translation.

Accrued Revenue

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset.  A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. The accrued revenue contract asset balances were $554,603 and $439,559 as of December 31, 2017 and 2016, respectively. Revenue billed that was included in accrued revenue at the beginning of the period for the three months ending June 30, 2018 and 2017 was $628,497 and $466,610, respectively. Revenue billed that was included in accrued revenue at the beginning of the period for the six months ending June 30, 2018 and 2017 was $554,603 and $439,559, respectively. Accrued revenue not billed in the three and six months ending June 30, 2018 and 2017 was $646,452 and $554,603, respectively. The Company had accrued revenue contract asset balances of $646,452 and $554,603 as of June 30, 2018 and December 31, 2017, respectively. Accrued revenue is subject to foreign currency fluctuations which is reflected in the foreign currency translation.

Concentration of Credit Risk and Significant Customers

Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash and cash equivalents. At June 30, 2018 and December 31, 2017, the Company had cash balances at financial institutions that exceed federally insured limits. The Company maintains its cash balances with accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

There were no customers that accounted for more than 10% of total revenue or 10% of total accounts receivable for any financial period presented.

Cost of Services

Cost of services consists primarily of direct labor costs associated with support and customer onboarding and technology hosting and license costs associated with the cloud-based platform.

Credit Card Processing Fees

Credit card processing fees are included as a component of general and administrative expenses and are expensed as incurred.

Advertising Costs

The Company expenses advertising costs as incurred. Advertising and marketing expenses were $1,294,274 and $797,173 for the three months ended June 30, 2018 and 2017, respectively. Advertising and marketing expenses were $2,743,701 and $1,342,948 for the six months ended June 30, 2018 and 2017, respectively.

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Research and Development Costs and Capitalized Software Costs

We capitalize certain costs associated with internal use software during the application development stage, mostly related to software that we use in providing our hosted solutions. We expense costs associated with preliminary project phase activities, training, maintenance and any post-implementation period costs as incurred. For the three months ended June 30, 2018 and 2017, we capitalized $39,210 and $17,392, respectively, in software development costs. For the six months ended June 30, 2018 and 2017, we capitalized $66,446 and $33,938, respectively, in software development costs. We amortize capitalized software costs over the estimated useful life of the software, which is typically estimated to be 3 years, once the related project has been completed and deployed for customer use. At June 30, 2018 and December 31, 2017, the net carrying value of capitalized software was $121,446 and $86,857, respectively.

All other software development costs are charged to expenses when incurred, and generally consist of salaries, software development tools and personnel-related costs for those engaged in research and development activities.

Capitalized Cost of Obtaining a Contract

The Company capitalizes sales commission costs which are incremental to obtaining a contract. We expense costs that are related to obtaining a contract, but are not incremental such as other sales and marketing costs and other costs that would be incurred regardless of if the contract was obtained. Capitalized costs are amortized using the straight-line amortization over the estimated weighted average life of the customer, which we have estimated to be 3 years. At June 30, 2018 the net carrying value of the capitalized cost of obtaining a contract was $1,248,584, of which $665,807 is included in other current assets and $582,777 is included in other long-term assets. At December 31, 2017, the net carrying value of the capitalized cost of obtaining a contract was $1,218,833, of which $631,203 is included in other current assets and $587,630 is included in other long-term assets. The Company amortized expenses for the costs of obtaining contracts of $185,701 and $130,226 for the three months ended June 30, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods. The Company amortized expenses for the costs of obtaining contracts of $363,239 and $242,151 for the six months ended June 30, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods.

Stock Compensation

We account for stock-based compensation in accordance with FASB ASC 718 “Compensation — Stock Compensation” which requires companies to measure the cost of employee services received in exchange for an award of an equity instrument based on the grant-date fair value of the award. Stock-based compensation expense is recognized on a straight-line basis over the requisite service period.

Net Loss Per Share

Basic net loss per share is computed by dividing net loss by the weighted average number of common shares outstanding for the period. Diluted net loss per share is computed by giving effect to all potential dilutive common stock equivalents for the period. For purposes of this calculation, options to purchase common stock, warrants and the conversion option of the convertible Notes (Note 5) are considered to be potential common shares outstanding. Since the Company incurred net losses for each of the periods presented, diluted net loss per share is the same as basic net loss per share. The Company’s potential common shares outstanding were not included in the calculation of diluted net loss per share as the effect would be anti-dilutive.

Comprehensive Income (Loss)

Comprehensive income or loss includes all changes in equity during a period from non-owner sources, such as net income or loss and foreign currency translation adjustments.

Recently Issued Accounting Standards

Recent accounting standards not included below are not expected to have a material impact on our consolidated financial position and results of operations.

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In February 2016, the FASB issued guidance that requires lessees to recognize most leases on their balance sheets but record expenses on their income statements in a manner similar to current accounting. For lessors, the guidance modifies the classification criteria and the accounting for sales-type and direct financing leases. The guidance is effective in 2019 with early adoption permitted. The Company is currently evaluating the impact of this guidance on the consolidated financial statements.

In January 2017, the FASB issued guidance simplifying the accounting for goodwill impairment by removing Step 2 of the goodwill impairment test. Under current guidance, Step 2 of the goodwill impairment test requires entities to calculate the implied fair value of goodwill in the same manner as the amount of goodwill recognized in a business combination by assigning the fair value of a reporting unit to all of the assets and liabilities of the reporting unit. The carrying value in excess of the implied fair value is recognized as goodwill impairment. Under the new standard, goodwill impairment is recognized based on Step 1 of the current guidance, which calculates the carrying value in excess of the reporting unit’s fair value. The new standard is effective beginning in January 2020, with early adoption permitted. We do not believe the adoption of this guidance will have a material impact on our consolidated financial statements.

In May 2014, the FASB issued updated guidance and disclosure requirements for recognizing revenue from contracts with customers. This new revenue recognition standard became effective for the Company on January 1, 2018. In addition to providing guidance on when and how revenue is recognized, the new standard also provides guidance on accounting for costs of obtaining contracts primarily related to aligning the expense with the period in which the value is recognized. As a result of this new standard, the Company was required to capitalize certain costs related to obtaining contracts associated with commissions expense paid to salespeople. The Company is using the retrospective transition method to adjust each prior reporting period presented for this new method of accounting for costs associated with obtaining contracts. The application of the retrospective transition was applied to all contracts at the date of initial application. The following tables present our results under our historical method and as adjusted to reflect these accounting changes.

	Historical Accounting Method	Effect of Adoption of New ASU	As Adjusted
Three Months Ended June 30, 2018
Sales and Marketing Expense	2,396,227	(39,827)	2,356,400
Total operating expense	4,943,650	(39,827)	4,903,823
Operating loss	(2,008,723)	39,827	(1,968,896)
Loss before income taxes	(2,800,603)	39,827	(2,760,776)
Benefit for income tax	(294,543)	-	(294,543)
Net loss	(2,506,060)	39,827	(2,466,233)
Basic net loss per share	(0.29)	-	(0.29)
Diluted net loss per share	(0.29)	-	(0.29)
Six Months Ended June 30, 2018
Sales and Marketing Expense	4,757,181	(29,750)	4,727,431
Total operating expense	9,796,513	(29,750)	9,766,763
Operating loss	(4,077,220)	29,750	(4,047,470)
Loss before income taxes	(4,800,472)	29,750	(4,770,722)
Benefit for income tax	(252,546)	-	(252,546)
Net loss	(4,547,926)	29,750	(4,518,176)
Basic net loss per share	(0.53)	-	(0.53)
Diluted net loss per share	(0.53)	-	(0.53)
Balance as of June 30, 2018
Other current assets	326,007	665,807	991,814
Other long-term assets	25,000	582,777	607,777
Total assets	25,572,868	1,248,584	26,821,452
Accumulated deficit	(13,640,644)	1,248,584	(12,392,060)

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	Historical Accounting Method	Effect of Adoption of New ASU	As Adjusted
Three Months Ended June 30, 2017
Sales and Marketing Expense	1,577,968	(41,679)	1,536,289
Total operating expense	3,672,732	(41,679)	3,631,053
Operating loss	(1,721,256)	41,679	(1,679,577)
Loss before income taxes	(1,709,495)	41,679	(1,667,816)
Benefit for income tax	(394,147)	(947)	(395,094)
Net loss	(1,315,348)	42,626	(1,272,722)
Basic net loss per share	(0.18)	0.03	(0.15)
Diluted net loss per share	(0.18)	0.03	(0.15)
Six Months Ended June 30, 2017
Sales and Marketing Expense	3,223,838	(138,027)	3,085,811
Total operating expense	7,466,054	(138,027)	7,328,027
Operating loss	(3,762,466)	138,027	(3,624,439)
Loss before income taxes	(3,683,861)	138,027	(3,545,834)
Benefit for income tax	(893,840)	-	(893,840)
Net loss	(2,790,021)	138,027	(2,651,994)
Basic net loss per share	(0.34)	0.02	(0.32)
Diluted net loss per share	(0.34)	0.02	(0.32)
Balance as of December 31, 2017
Other current assets	267,924	631,203	899,127
Other long-term assets	25,000	587,631	612,631
Total assets	20,463,289	1,218,834	21,682,123
Accumulated deficit	(9,092,717)	1,218,834	(7,873,883)

Note 3: Goodwill and Other Intangible Assets

Intangible assets are as follows:

	As of June 30, 2018
	Gross		Net
	Carrying	Accumulated	Carrying
	Amount	Amortization	Value
Amortized intangible assets:
Trade names	$120,000	$(101,496)	$18,504
Technology	2,130,000	(827,000)	1,303,000
Customer relationships	4,095,758	(3,321,262)	774,496
Unamortized intangible assets:	6,345,758	(4,249,758)	2,096,000
Goodwill			8,864,710
Total intangible assets			$10,960,710

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Estimated amortization expense for the remainder of 2018 and subsequent years is as follows:

Remainder of 2018	$229,998
2019	381,000
2020	332,000
2021	280,000
2022	228,000
2023	180,000
Thereafter	465,002
Total	$2,096,000

Amortization expense for the three months ended June 30, 2018 and 2017 was $115,000 and $131,869, respectively. Amortization expense for the six months ended June 30, 2018 and 2017 was $230,000 and $263,392, respectively.

Note 4: Credit Facility

In March 2016, the Company entered into a $2.5 million revolving loan agreement (the “Credit Facility”) with Western Alliance Bank. The facility originally matured on March 21, 2018 and was amended to mature on March 31, 2020. There are no mandatory amortization provisions and the Credit Facility is payable in full at maturity. Loan proceeds accrue interest at the higher of Western Alliance Bank’s Prime interest rate (5.00% as of June 30, 2018) or 5.00%, plus 1.75%. The Credit Facility is collateralized by a lien on substantially all of the existing and future assets of the Company and secured by a pledge of 100% of the capital stock of SharpSpring Technologies, Inc. and Quattro Hosting, LLC and a 65% pledge of the Company’s foreign subsidiaries’ stock. The Credit Facility subjects the Company to a number of restrictive covenants, including financial and non-financial covenants customarily found in loan agreements for similar transactions. The Credit Facility also restricts our ability to pay cash dividends on our common stock. There are no amounts outstanding under the Credit Facility and no events of default occurred.

Note 5: Convertible Notes

On March 28, 2018, we issued $8.0 million in aggregate principal amount of convertible notes (the “Notes”). Interest accrues at a rate of 5.0% per year and is “payable in kind” annually in the form of the issuance of additional notes (“PIK Notes”). The principal amount of the Note and the PIK Notes are due and payable in full on the fifth anniversary of the date of the Notes. The Company shall have the right to extend the maturity date for up to six months on up to three separate occasions, with interest accruing at a rate of 10% during any such extension periods. The Notes are convertible into shares of the Company’s common stock at any time by the holder at a fixed conversion price of $7.50 per share, subject to customary adjustments for specified corporate events. Additionally, if the Notes and PIK Notes are not converted into common stock by the holder, at the maturity date, the Company may elect to convert all outstanding Notes and PIK Notes into shares of the Company’s common stock at a conversion price equal to 80% of the volume weighted average closing price of the Company’s common stock for the 30 trading days prior to an including the maturity date. We received net proceeds from the offering of approximately $7.9 million after adjusting for debt issue costs, including financial advisory and legal fees.

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The Notes are unsecured obligations and are subordinate in right of payment to the Credit Facility (Note 4). So long as any Notes are outstanding, except as the investor may otherwise agree in writing, the Company shall at no time (i) have outstanding senior indebtedness in an aggregate amount exceeding 18.6% of the Company’s trailing twelve-month revenue, (ii) incur any indebtedness that is both junior in right of payment to the obligations of the Company to its senior secured lender and senior to the Company’s obligations under the Notes or (iii) enter into any agreement with any lender or other third party that would (A) prohibit the Company from issuing PIK Notes at any time or under any circumstances or (B) prohibit the conversion of the Notes in accordance with their terms at any time or under any circumstances. Prior to this offering, the Company had no outstanding indebtedness for borrowed money. The holder of the Notes must notify the Company at least 120 days prior to the maturity of the Notes of its election to convert the Notes.

The convertible note agreement contains customary events of default with respect to the Notes and provides that upon certain events of default occurring and continuing, the investor, by written notice to the Company may declare the entire outstanding principal amount of this Note and all accrued but unpaid interest to be immediately due and payable. During the continuance of an event of default, the investor shall have recourse to any and all remedies available to under applicable law. The Notes were recorded upon issuance at amortized cost in accordance with applicable accounting guidance. As there is no difference in the amount recorded at inception and the face value of the Notes, interest expense will be accreted at the stated interest rate under the terms of the Notes. Total interest expense related to the Notes will be impacted by the amortization of the debt issuance cost using the effective interest method.

The Company would be required to accelerate and issue the PIK Notes through the maturity of the Notes if the Company elects to convert the Notes prior to maturity (which it can do upon certain conditions) or if there is a change in control. Pursuant to accounting guidance, for each of these situations, the Company determined that the economic characteristics of these “make whole” features were not considered clearly and closely related to the Company’s stock. Accordingly, these features were determined to be “embedded derivatives” and were bifurcated from the Notes and separately accounted for on a combined basis at fair value as a single derivative. The fair value of the derivatives as of June 30, 2018 was a liability of $267,579 which is included within the non-current liabilities on the balance sheet. The derivative is being accounted for at fair value, with subsequent changes in the fair value to be reported as part of Other income (expense), net in the Consolidated Statement of Operations.

Additionally, the investor’s conversion option was analyzed for embedded derivative treatment, but the conversion option qualifies for a scope exception as it is considered to be clearly and closely related to the Company’s stock.

The net carrying amount of the Notes at June 30, 2018 was as follows:

	Six Months Ended
	June 30,
	2018	2017
Principal amount	$8,000,000	-
Accrued interest paid-in-kind	104,301	-
Unamortized debt issuance costs	(135,025)	-
Original embedded derivative conversion feature	185,870
Net carrying value	$8,155,146	$-

We incurred certain third-party costs in connection with our issuance of the Notes, principally related to financial advisory and legal fees, which are being amortized to interest expense ratably over the five-year term of the Notes.

The following table sets forth total interest expense related to the Notes for the period ended June 30, 2018:

	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2018	2017	2018	2017
Contractual interest paid-in-kind expense (non-cash)	100,000	-	104,301	-
Amortization of debt issuance costs (non-cash)	6,359	-	6,632	-
Total interest expense	106,359	-	110,933	-
Effective interest rate	5.3%	0.0%	5.3%	0.0%

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Note 6:Changes in Accumulated Other Comprehensive Income (Loss)

	Foreign Currency
	Translation
	Adjustment
Balance as of December 31, 2017	$(480,762)
Other comprehensive income (loss) prior to reclassifications	-
Amounts reclassified from accumulated other comprehensive income	-
Tax effect	-
Net current period other comprehensive loss	115,542
Balance as of June 30, 2018	$(365,220)

Note 7:Net Loss Per Share

Basic net loss per share is computed by dividing net loss by the weighted average number of common shares outstanding for the period. Diluted net loss per share is computed by giving effect to all potential dilutive common stock equivalents for the period. For purposes of this calculation, options to purchase common stock, warrants and the conversion option of the convertible Notes (Note 5) are considered to be potential common shares outstanding.

	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2018	2017	2018	2017
Net loss	$(2,466,233)	$(1,272,722)	$(4,518,176)	$(2,651,994)
Basic weighted average common shares outstanding	8,474,616	8,381,748	8,459,036	8,375,499
Add incremental shares for:
Warrants	-	-	-	-
Stock options	-	-	-	-
Convertible notes	-	-	-	-
Diluted weighted average common shares outstanding	8,474,616	8,381,748	8,459,036	8,375,499
Net loss per share:
Basic	$(0.29)	$(0.15)	$(0.53)	$(0.32)
Diluted	$(0.29)	$(0.15)	$(0.53)	$(0.32)

Additionally, since the Company incurred net losses for each of the periods presented, diluted net loss per share is the same as basic net loss per share. The Company’s outstanding warrants, stock options, and convertible notes were not included in the calculation of diluted net loss per share as the effect would be anti-dilutive. The following table contains all potentially dilutive common stock equivalents:

	Three and Six Months Ended
	June 30,
	2018	2017
Warrants	44,000	170,973
Stock options	1,483,566	1,323,726
Convertible notes	1,080,573	-

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Note 8:Income Taxes

The income tax expense we record in any interim period is based on our estimated effective tax rate for the year for each jurisdiction that we operate in. The calculation of our estimated effective tax rate requires an estimate of pre-tax income by tax jurisdiction, as well as total tax expense for the fiscal year. Accordingly, this tax rate is subject to adjustment if, in subsequent interim periods, there are changes to our initial estimates of total tax expense, pre-tax income, or pre-tax income by jurisdiction.

During the three months ended June 30, 2018 and 2017, the Company recorded income tax benefits of $294,543 and $395,094, respectively, from continuing operations. During the six months ended June 30, 2018 and 2017, the Company recorded income tax benefit of $252,546 and income tax benefit of $893,840, respectively, from continuing operations. The blended effective tax rate for the six months ending June 30, 2018 and 2017 was 5.3% and 25.2%, respectively. The blended effective tax rate varies from our statutory U.S. tax rate due to income generated in certain other jurisdictions at various tax rates.

The income tax benefits for the three and six months ended June 30, 2018 related to return to provision adjustments for the 2017 year and a benefit recorded for net operation losses that can be used to offset future deferred tax liabilities associated with goodwill. These benefits were partially offset by state income taxes for our consolidated U.S. entities as well as taxes related to income derived in foreign jurisdictions at the applicable statutory tax rates. During 2018, we have recorded a full valuation allowance against the majority of our U.S. net operating loss deferred tax assets, so there is no tax benefit recorded on the income statement for those losses. For the three and six months ended June 30, 2017, our income tax benefit related to losses incurred by our consolidated U.S. entities offset by a small amount of tax expense related to income derived in foreign jurisdictions at the applicable statutory tax rates.

In December 2017, the Company reasonably estimated that it will not have a transition tax related to the repatriation of foreign earnings for the impact of the U.S. Tax Cuts and Jobs Act (“Tax Act”). The Company has not yet finalized these calculations and no adjustments to the provisional amount have been made in the current period. We will finalize the provisional amounts within one year from the date of enactment.

Valuation Allowance

We record a deferred tax asset if we believe that it is more likely than not that we will realize a future tax benefit. Ultimate realization of any deferred tax asset is dependent on our ability to generate sufficient future taxable income in the appropriate tax jurisdiction before the expiration of carryforward periods, if any. Our assessment of deferred tax asset recoverability considers many different factors including historical and projected operating results, the reversal of existing deferred tax liabilities that provide a source of future taxable income, the impact of current tax planning strategies and the availability of future tax planning strategies. We establish a valuation allowance against any deferred tax asset for which we are unable to conclude that recoverability is more likely than not. This is inherently judgmental, since we are required to assess many different factors and evaluate as much objective evidence as we can in reaching an overall conclusion. The particularly sensitive component of our evaluation is our projection of future operating results since this relies heavily on our estimates of future revenue and expense levels by tax jurisdiction.

In making our assessment of deferred tax asset recoverability, we considered our historical financial results, our projected future financial results, the planned reversal of existing deferred tax liabilities and the impact of any tax planning actions. Based on our analysis we noted both positive and negative factors relative to our ability to support realization of certain deferred tax assets. However, based on the weighting of all the evidence, including the near- term effect on our income projections of investments we are making in our team, product and systems infrastructure, we concluded that it was more likely than not that the majority of our deferred tax assets related to temporary differences and net operating losses may not be recovered. The establishment of a valuation allowance has no effect on our ability to use the underlying deferred tax assets prior to expiration to reduce cash tax payments in the future to the extent that we generate taxable income.

At June 30, 2018 and December 31, 2017, we have established a valuation allowance of $3.1 million and $1.9 million, respectively, against certain deferred tax assets given the uncertainty of recoverability of these amounts.

On June 21, 2018, the U.S. Supreme Court issued its decision in South Dakota v. Wayfair, which overturned previous case law that precluded states from requiring retailers to collect and remit sales and use tax collection on sales made to in-state customers unless the retailer had physical presence in the state. Although this case is limited to sales tax collection obligations, we continue to monitor the potential impact of this decision on our state income tax footprint.

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Note 9: Defined Contribution Retirement Plan

Starting in 2016, we offered our U.S. employees the ability to participate in a 401(k) plan. Eligible U.S. employees may contribute up to 100% of their eligible compensation, subject to limitations established by the Internal Revenue Code. The Company contributes a matching contribution equal to 100% of each such participant’s contribution up to the first 3% of their annual eligible compensation. We charged $61,586 and $54,579 to expense in the three months ended June 30, 2018 and 2017, respectively, associated with our matching contribution in those periods. We charged $121,924 and $91,074 to expense in the six months ended June 30, 2018 and 2017, respectively, associated with our matching contribution in those periods.

Note 10:  Stock-Based Compensation

The Company grants stock option awards to officers and employees and grants stock awards to directors as compensation for their service to the Company.

In November 2010, the Company adopted the 2010 Stock Incentive Plan (“the Plan”) which was amended in April 2011, August 2013, April 2014, February 2016, March 2017, and June 2018. The plan was restated in its entirety in August 2018. As amended, up to 2,600,000 shares of common stock are available for issuance under the Plan. The Plan provides for the issuance of stock options and other stock-based awards.

Stock Options

Stock option awards under the Plan have a 10-year maximum contractual term and must be issued at an exercise price of not less than 100% of the fair market value of the common stock at the date of grant. The Plan is administered by the Board of Directors, which has the authority to determine to whom options may be granted, the period of exercise and what other restrictions, if any, should apply. Vesting for awards granted to date under the Plan is principally over four years from the date of the grant, with 25% of the award vesting after one year and monthly vesting thereafter.

Option awards are valued based on the grant date fair value of the instruments, net of estimated forfeitures, using a Black-Scholes option pricing model with the following assumptions:

	Six Months Ended June 30,
	2018	2017
Volatility	48 – 49%	48-49%
Risk-free interest rate	2.34% - 2.84%	1.90% - 2.26%
Expected term	6.25 years	6.25 years

The weighted average grant date fair value of stock options granted during the six months ended June 30, 2018 and 2017 was $2.34 and $2.40, respectively.

For grants prior to January 1, 2015, the volatility assumption was based on historical volatility of similar sized companies due to lack of historical data of the Company’s stock price. For all grants subsequent to January 1, 2015, the volatility assumption reflects the Company’s historic stock volatility for the period of February 1, 2014 forward, which is the date the Company’s stock started actively trading. The risk-free interest rate was determined based on treasury securities with maturities equal to the expected term of the underlying award. The expected term was determined based on the simplified method outlined in Staff Accounting Bulletin No. 110.

Stock option awards are expensed on a straight-line basis over the requisite service period. During the three months ended June 30, 2018 and 2017, the Company recognized expense of $189,344 and $175,405, respectively, associated with stock option awards. During the six months ended June 30, 2018 and 2017, the Company recognized expense of $382,879 and $359,752, respectively, associated with stock option awards. At June 30, 2018, future stock compensation expense associated with stock options (net of estimated forfeitures) not yet recognized was $1,556,548 and will be recognized over a weighted average remaining vesting period of 2.9 years. The following summarizes stock option activity for the six months ended June 30, 2018:

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		Weighted	Weighted	Aggregate
	Number of	Average	Average Remaining	Intrinsic
	Options	Exercise Price	Contractual Life	Value
Outstanding at December 31, 2017	1,069,330	$5.11	7.0	$36,693
Granted	492,350	4.67
Exercised	(50,609)	4.93
Expired	(17,980)	7.49
Forfeited	(9,525)	4.72
Outstanding at June 30, 2018	1,483,566	$4.95	8.2	$4,900,794
Exercisable at June 30, 2018	565,113	$5.30	7.0	$1,945,382

The total intrinsic value of stock options exercised during the three months ended June 30, 2018 was $157,036. There were no stock options exercised during the three months ended June 30, 2017. The total intrinsic value of stock options exercised during the six months ended June 30, 2018 was $157,601. There were no stock options exercised during the six months ended June 30, 2017.

Stock Awards

During the three months ended June 30, 2018 and 2017, the Company issued 6,915 and 12,786 shares, respectively, to non-employee directors as compensation for their service on the board. Such stock awards are immediately vested. During the six months ended June 30, 2018 and 2017, the Company issued 15,870 and 23,670 shares, respectively, to non-employee directors as compensation for their service on the board. Such stock awards are immediately vested.

Stock awards are valued based on the closing price of our common stock on the date of grant, and compensation cost is recorded on a straight-line basis over the share vesting period. The total fair value of stock awards granted, vested and expensed during the three months ended June 30, 2018 and 2017 was $49,462 and $56,271, respectively. The total fair value of stock awards granted, vested and expensed during the six months ended June 30, 2018 and 2017 was $93,341 and $112,650, respectively. As of June 30, 2018, there was no unrecognized compensation cost related to stock awards. As of June 30, 2018, there was no unrecognized compensation cost related to stock awards.

Note 11:Warrants

During 2014, the Company issued warrants to certain service providers. The following table summarizes information about the Company’s warrants at June 30, 2018:

		Weighted	Weighted
	Number of	Average	Average Remaining	Intrinsic
	Units	Exercise Price	Contractual Term	Value
Outstanding at December 31, 2017	80,000	$7.81	2.1	$33,660
Granted	-	-
Exercised	(36,000)	7.81
Cancelled	-	-
Outstanding at June 30, 2018	44,000	$7.81	1.8	$-
Exercisable at June 30, 2018	44,000	$7.81	1.8	$-

21

Note 12: Commitments and Contingencies

Litigation

The Company may from time to time be involved in legal proceedings arising from the normal course of business. The Company is not currently a party to any litigation of a material nature.

Operating Leases and Service Contracts

The Company currently rents its primary office facility under a five-year lease which started in September 2016 (the “2016 Lease”). On April 18, 2018, the Company entered into a lease for the Company’s new principal office (the “2018 Lease”) to lease approximately 25,000 square feet of office space. The term of the 2018 Lease is ten years, beginning on the date on which the Company takes possession of and occupies all or any part of the premises for normal business activities, which is expected to be in the fourth quarter of 2018. The term may be extended for an additional 5 years in incremental one-year periods, subject to certain conditions described in the 2018 Lease. Base rent for the first year of the 2018 Lease is approximately $619,000, with increases in base rent occurring every two years. In conjunction with the signing of the 2018 Lease, the Company has agreed to assign the 2016 Lease to the landlord from the 2018 Lease (the “Assignment”). If the landlord shall fail to pay the 2016 Lease obligations under the Assignment, the Company will be obligated to pay the obligations, but has a contractual right to reduce its payments to the landlord related to the 2018 Lease by equal amounts. In the below table of future contractual payments, the Company has reflected the 2016 Lease through October 31, 2018 and the 2018 Lease thereafter reflecting the estimated commencement date 2018 Lease and Assignment of the 2016 Lease.

Most of the Company’s service contracts are on a month-to-month basis, however, some contracts and agreements extend out to longer periods. Future minimum lease payments and payments due under non-cancelable service contracts are as follows as of June 30, 2018:

Remainder of 2018	$326,177
2019	618,557
2020	623,009
2021	645,265
2022	649,717
2023	671,973
Thereafter	3,408,119
Total	$6,942,817

Employment Agreements

The Company has employment agreements with several members of its leadership team and executive officers.

Note 13: Disaggregation of Revenue

The company operates as one reporting segment. Operating segments are defined as components of an enterprise for which separate financial information in regularly evaluated by the chief operating decision makers (“CODM”), which is the Company’s chief executive office, in deciding how to allocate resources and assess performance. The Company does not present geographical information about revenues because it is impractical to do so. Disaggregated revenue for the three and six months ended June 30, 2018 and 2017 are as follows:

	Three Months Ended		Six Months Ended
	June 30,		June 30,
	2018	2017	2018	2017
Revenue by Product:
Mail + Product Revenue	$123,131	$152,951	$244,295	$331,211
Marketing Automation Revenue	4,319,158	3,093,469	8,382,657	5,938,642
Total Revenue	$4,442,289	$3,246,420	$8,626,952	$6,269,853
Revenue by Type:
Upfront Fees	$370,288	$266,080	$701,120	$494,128
Recurring Revenue	4,072,001	2,980,340	7,925,832	5,775,725
Total Revenue	$4,442,289	$3,246,420	$8,626,952	$6,269,853

22

Item 2.                   Management's Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion and analysis should be read in conjunction with our consolidated financial statements, included herewith. This discussion should not be construed to imply that the results discussed herein will necessarily continue into the future, or that any conclusion reached herein will necessarily be indicative of actual operating results in the future. Such discussion represents only the best present assessment of our management. This information should also be read in conjunction with our audited historical consolidated financial statements which are included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2017, filed with the Securities and Exchange Commission on March 15, 2018, as amended pursuant to Form 10-K/A filed with the Securities and Exchange Commission on April 30, 2018.

Overview

We provide SaaS based marketing technologies to customers around the world. Our focus is on marketing automation tools that enable customers to interact with a lead from an early stage and nurture that potential customer using advanced features until it becomes a qualified sales lead or customer. We primarily offer our premium SharpSpring marketing automation solution, but also have customers on the SharpSpring Mail+ product, which is a subset of the full suite solution.

We believe our recent growth has been driven by the strong demand for marketing automation technology solutions, particularly in the small and mid-size business market. Our products are offered at competitive prices with unlimited multi-lingual customer support. We employ a subscription-based revenue model. We also earn revenues from additional usage charges that may come into effect when a customer exceeds a transactional quota, as well as fees earned for additional products and services.

Unless the context otherwise requires, in this section titled Management’s Discussion and Analysis of Financial Condition and Results of Operations all references to “SharpSpring” relate to the SharpSpring product, while all references to “our Company,” “we,” “our” or “us” and other similar terms means SharpSpring, Inc., a Delaware corporation, and all subsidiaries.

Results of Operations

Three Months Ended June 30, 2018 Compared to the Three Months Ended June 30, 2017

				Percent
	Three Months Ended		Change	Change
	June 30,		from	from
	2018	2017	Prior Year	Prior Year
Revenues and Cost of Sales:
Revenues	$4,442,289	$3,246,420	$1,195,869	37%
Cost of Sales	1,507,362	1,294,944	212,418	16%
Gross Profit	$2,934,927	$1,951,476	$983,451	50%

Revenues increased for the three months ended June 30, 2018 as compared to the three months ended June 30, 2017, primarily due to growth in our SharpSpring marketing automation customer base. Revenues also increased due to pricing changes implemented over the past year. Revenues for our flagship marketing automation platform increased to $4.3 million in the three months ended June 30, 2018 from $3.1 million in the three months ended June 30, 2017. This growth in revenues was slightly offset by reduced revenue from our SharpSpring Mail+ product which declined from $153,000 in the three months ended June 30, 2017 to $123,000 in the three months ended June 30, 2018.

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Cost of services increased for the three months ended June 30, 2018 as compared to the three months ended June 30, 2017 primarily due to increased employee related costs associated with providing our technology platform to more customers and increased consulting costs associated with Europe’s GDPR regulations compared to the prior period. As a percentage of revenues, cost of services was 34% and 40% of revenues for the three months ended June 30, 2018 and 2017, respectively. This represents a year-over-year improvement in gross margin due to increased revenue scale and operating leverage.

				Percent
	Three Months Ended		Change	Change
	June 30,		from	from
	2018	2017	Prior Year	Prior Year
Operating expenses:
Sales and marketing	$2,356,400	$1,536,289	$820,111	53%
Research and development	1,008,019	731,187	276,832	38%
General and administrative	1,424,404	1,231,708	192,696	16%
Intangible asset amortization	115,000	131,869	(16,869)	-13%
	$4,903,823	$3,631,053	$1,272,770	35%

Sales and marketing expenses increased for the three months ended June 30, 2018 as compared to the three months ended June 30, 2017. The increase was primarily due to an increase in marketing program spending for various lead generation activities, which increased by approximately $575,000 compared to last year, and increased headcount costs.

Research and development expenses increased for the three months ended June 30, 2018 as compared to the three months ended June 30, 2017 primarily due to additional hiring of development and quality assurance staff since last year. Employee-related costs for this group increased by approximately $333,000 in the three months ended June 30, 2018 compared to the same period in 2017. Non-employee-related costs for this group were reduced by approximately $56,000 in the three months ended June 30, 2018 compared to the same period in 2017.

General and administrative expenses increased for the three months ended June 30, 2018 as compared to the three months ended June 30, 2017, primarily due to higher employee related costs associated with business growth and higher professional fees associated with the accounting of the convertible notes.

Amortization of intangible assets decreased for the three months ended June 30, 2018 as compared to the three months ended June 30, 2017 due primarily to the reduction of amortization related to the GraphicMail customer relationship intangibles that were fully depreciated at the end of 2017.

				Percent
	Three Months Ended		Change	Change
	June 30,		from	from
	2018	2017	Prior Year	Prior Year
Other
Other income (expense), net	$(338,431)	$11,761	$(350,192)	-2978%
Change in fair value of embedded derivative features	$(453,449)	$-	$(453,449)	n/a
Benefit from income taxes	$(294,543)	$(395,094)	$100,551	-25%

Other income (expense) is generally related to foreign exchange gains and losses derived from owing amounts or having amounts owed in currencies other than the entity’s functional currency, as well interest expense related to our convertible notes.

24

We recorded a change in the valuation of convertible notes embedded derivatives of $453,449 for the three months ended June 30, 2018.

On December 22, 2017, the U.S. Tax Cuts and Jobs Act (the “Tax Act”) was enacted into the law. The Tax Act contains broad and complex provisions including, but not limited to: (i) the reduction of corporate income tax rate from 35% to 21%, (ii) requiring companies to pay a one-time transition tax on certain unrepatriated earnings of foreign subsidiaries, (iii) generally eliminating U.S. federal income taxes on dividends from foreign subsidiaries, (iv) modifying limitation on excessive employee remuneration, (v) requiring current inclusion in U.S. federal taxable income of certain earnings of controlled foreign corporations, (vi) repeal of corporate alternative minimum tax (“AMT”) and changing how AMT credits can be realized, (vii) creating a new minimum tax, (viii) creating a new limitation on deductible interest expense, (ix) changing rules related to uses and limitations of net operating loss carrybacks, carryforwards and foreign tax credits created in tax years beginning after December 31, 2017, and (x) eliminating the deduction for income attributable to domestic production activities.

During the three months ended June 30, 2018 our income tax benefit related to return to provision adjustments for the 2017 year and a benefit recorded for net operation losses that can be used to offset future deferred tax liabilities associated with goodwill. These benefits were partially offset by state income taxes for our consolidated U.S. entities as well as taxes related to income derived in foreign jurisdictions at the applicable statutory tax rates. During 2018, we have recorded a full valuation allowance against the majority of our U.S. net operating loss deferred tax assets, so there is no tax benefit recorded on the income statement for those losses. For the three months ended June 30, 2017, our income tax benefit related to losses incurred by our consolidated U.S. entities offset by a small amount of tax expense related to income derived in foreign jurisdictions at the applicable statutory tax rates.

Six Months Ended June 30, 2018 Compared to the Six Months Ended June 30, 2017

				Percent
	Six Months Ended		Change	Change
	June 30,		from	from
	2018	2017	Prior Year	Prior Year
Revenues and Cost of Sales:
Revenues	$8,626,952	$6,269,853	$2,357,099	38%
Cost of Sales	2,907,659	2,566,265	341,394	13%
Gross Profit	$5,719,293	$3,703,588	$2,015,705	54%

Revenues increased for the three months ended June 30, 2018 as compared to the six months ended June 30, 2017, primarily due to growth in our SharpSpring marketing automation customer base. Revenues also increased due to pricing changes implemented over the past year. Revenues for our flagship marketing automation platform increased to $8.4 million in the six months ended June 30, 2018 from $5.9 million in the six months ended June 30, 2017. This growth in revenues was slightly offset by reduced revenue from our SharpSpring Mail+ product which declined from approximately $334,000 in the six months ended June 30, 2017 to approximately $244,000 in the six months ended June 30, 2018.

Cost of services increased for the six months ended June 30, 2018 as compared to the six months ended June 30, 2017 primarily due to increased employee related costs associated with providing our technology platform to more customers compared to the prior period, and increased consulting costs associated with Europe’s GDPR regulations. As a percentage of revenues, cost of services was 34% and 41% of revenues for the six months ended June 30, 2018 and 2017, respectively. This represents a year-over-year improvement in gross margin due to increased revenue scale and operating leverage.

				Percent
	Six Months Ended		Change	Change
	June 30,		from	from
	2018	2017	Prior Year	Prior Year
Operating expenses:
Sales and marketing	$4,727,431	$3,085,811	$1,641,620	53%
Research and development	1,958,694	1,390,918	567,776	41%
General and administrative	2,850,638	2,587,906	262,732	10%
Intangible asset amortization	230,000	263,392	(33,392)	-13%
	$9,766,763	$7,328,027	$2,438,736	33%

25

Sales and marketing expenses increased for the six months ended June 30, 2018 as compared to the six months ended June 30, 2017. The increase was primarily due to an increase in marketing program spending for various lead generation activities, which increased by approximately $1.4 million compared to last year, and increased headcount costs.

Research and development expenses increased for the six months ended June 30, 2018 as compared to the six months ended June 30, 2017 primarily due to additional hiring of development and quality assurance staff since last year. Employee-related costs for this group increased by approximately $590,000 in the six months ended June 30, 2018 compared to the same period in 2017.

General and administrative expenses increased for the six months ended June 30, 2018 as compared to the three months ended June 30, 2017, primarily due to higher employee related costs associated with business growth and higher professional fees. This increase was somewhat offset by a lower bad debt expense.

Amortization of intangible assets decreased for the six months ended June 30, 2018 as compared to the six months ended June 30, 2017 due primarily to the reduction of amortization related to the GraphicMail customer relationship intangibles that were fully depreciated at the end of 2017.

				Percent
	Six Months Ended		Change	Change
	June 30,		from	from
	2018	2017	Prior Year	Prior Year
Other
Other income (expense), net	$(269,803)	$78,605	$(348,408)	-443%
Change in fair value of embedded derivative features	$(453,449)	$-	$(453,449)	n/a
Benefit from income taxes	$(252,546)	$(893,840)	$641,294	-72%

Other income (expense) is generally related to foreign exchange gains and losses derived from owing amounts or having amounts owed in currencies other than the entity’s functional currency, as well interest expense related to our convertible notes.

We recorded a change in the valuation of convertible notes embedded derivatives of $453,449 for the three months ended June 30, 2018.

On December 22, 2017, the U.S. Tax Cuts and Jobs Act (the “Tax Act”) was enacted into the law. The Tax Act contains broad and complex provisions including, but not limited to: (i) the reduction of corporate income tax rate from 35% to 21%, (ii) requiring companies to pay a one-time transition tax on certain unrepatriated earnings of foreign subsidiaries, (iii) generally eliminating U.S. federal income taxes on dividends from foreign subsidiaries, (iv) modifying limitation on excessive employee remuneration, (v) requiring current inclusion in U.S. federal taxable income of certain earnings of controlled foreign corporations, (vi) repeal of corporate alternative minimum tax (“AMT”) and changing how AMT credits can be realized, (vii) creating a new minimum tax, (viii) creating a new limitation on deductible interest expense, (ix) changing rules related to uses and limitations of net operating loss carrybacks, carryforwards and foreign tax credits created in tax years beginning after December 31, 2017, and (x) eliminating the deduction for income attributable to domestic production activities.

During the six months ended June 30, 2018 our income tax benefit related to return to provision adjustments for the 2017 year and a benefit recorded for net operation losses that can be used to offset future deferred tax liabilities associated with goodwill. These benefits were partially offset by state income taxes for our consolidated U.S. entities as well as taxes related to income derived in foreign jurisdictions at the applicable statutory tax rates. During the six months ended June 30, 2018, we have recorded a full valuation allowance against the majority of our U.S. net operating loss deferred tax assets, so there is no tax benefit recorded on the income statement for those losses. For the six months ended June 30, 2017, our income tax benefit related to losses incurred by our consolidated U.S. entities offset by a small amount of tax expense related to income derived in foreign jurisdictions at the applicable statutory tax rates.

26

Liquidity and Capital Resources

Sources and Uses of Cash

Our primary source of operating cash inflows are payments from customers for use of our marketing automation technology platform. Such payments are primarily received monthly from customers but can sometimes be received annually in advance of providing the services, yielding a deferred revenue liability on our consolidated balance sheet. In addition, in March 2018, the Company issued $8.0 million of convertible notes and received $7.9 million in cash net of debt issuance costs. The Company also received $2.0 million in cash tax refunds in 2018 associated with U.S. net operating loss carrybacks. To provide additional financing flexibility, the Company also has a credit facility in place. No amounts have been borrowed under the facility to date and based on the borrowing base calculations, approximately $2.1 million was available under the facility as of June 30, 2018.

Our primary sources of cash outflows from operations include payroll and payments to vendors and third-party service providers.

Analysis of Cash Flows

Net cash used in operating activities decreased by $1,531,932 to $755,948 used in operations for the six months ended June 30, 2018, compared to $2,287,880 used in operations for the six months ended June 30, 2017. The decrease in cash used in operating activities was attributable primarily to the $2.0 million tax refund received in June 2018.

Net cash used in investing activities was $188,118 and net cash provided by investing activities was $802,401 during the six months ended June 30, 2018, and June 30, 2017, respectively. The change in cash used for investing activities is primarily related to the receipt of the final payout from the sale of the SMTP product.

Net cash provided by financing activities was $8.1 million during the six months ended June 30, 2018, compared to $1,359 net cash received in financing activities of during the six months ended June 30, 2017. The majority of the net cash provided by financing activities is related the Company’s issuance $8 million of convertible notes during the first quarter of 2018. In addition to the $8 million dollars received, the Company also incurred approximately $142,000 in debt issuance costs.

We had net working capital of approximately $12.3 million and $7.5 million as of June 30, 2018 and December 31, 2017, respectively. Our cash balance was $12.5 million at June 30, 2018 compared to $5.4 million at December 31, 2017, reflecting the net $7.9 million received from the issuance of convertible notes in March 2018, offset by cash used from operations.

Contractual Obligations

The Company currently rents its primary office facility under a five year lease which started in September 2016 (the “2016 Lease”). On April 18, 2018, the Company entered into a lease for the Company’s new principal office (the “2018 Lease”) to lease approximately 25,000 square feet of office space. The term of the 2018 Lease is ten years, beginning on the date on which the Company takes possession of and occupies all or any part of the premises for normal business activities, which is expected to be in the fourth quarter of 2018. The term may be extended for an additional 5 years in incremental one-year periods, subject to certain conditions described in the 2018 Lease. Base rent for the first year of the 2018 Lease is approximately $619,000, with increases in base rent occurring every two years. In conjunction with the signing of the 2018 Lease, the Company has agreed to assign the 2016 Lease to the landlord from the 2018 Lease (the “Assignment”). If the landlord shall fail to pay the 2016 Lease obligations under the Assignment, the Company will be obligated to pay the obligations, but has a contractual right to reduce its payments to the landlord related to the 2018 Lease by equal amounts. In the below table of future contractual payments, the Company has reflected the 2016 Lease through October 31, 2018 and the 2018 Lease thereafter reflecting the estimated commencement date 2018 Lease and Assignment of the 2016 Lease.

27

Most of our service contracts are also on a month-to-month basis. However, from time to time, we enter into non-cancelable service contracts including longer-term contracts and payments for the acquisition of customer relationships from resellers. Future minimum lease payments and payments due under non-cancelable service contracts are as follows as of June 30, 2018:

Remainder of 2018	$326,177
2019	618,557
2020	623,009
2021	645,265
2022	649,717
2023	671,973
Thereafter	3,408,119
Total	$6,942,817

Significant Accounting Policies

Our significant accounting policies, including the assumptions and judgments underlying them, are disclosed in the Notes to the Consolidated Financial Statements. We have consistently applied these policies in all material respects. We do not believe that our operations to date have involved uncertainty of accounting treatment, subjective judgment, or estimates, to any significant degree.

Off-balance sheet arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

28

Item 3. 

Quantitative and Qualitative Disclosure About Market Risk

Not applicable.

Item 4.  

Controls and Procedures

Evaluation of Disclosure Controls and Procedures

The Company’s management, with the participation of the Company’s principal executive officer and principal financial officer, evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of June 30, 2018. Based on this evaluation, the Company’s principal executive officer and principal financial officer concluded that, as of June 30, 2018 the Company’s disclosure controls and procedures were effective, in that they provide reasonable assurance that information required to be disclosed by the Company in the reports that it files or submits under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and is accumulated and communicated to the Company’s management, including the Company’s principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Company Internal Controls

There were no changes in our internal control over financial reporting during the quarter ended June 30, 2018 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

29

PART II – OTHER INFORMATION

Item 1.    Legal Proceedings.

Not applicable.

Item 1A.    Risk Factors.

The following risk factors supplement the Risk Factors described in the Company’s annual report on Form 10-K for the year ended December 31, 2017 and should be read in conjunction therewith.

Risks Related to our Convertible Notes

As described in Note 5 – Convertible Notes to the Consolidated Financial Statements and Part I. Item 1. of this report on Form 10-Q, on March 28, 2018, the Company issued $8.0 million aggregate principal amount of convertible notes (the “Notes”). Interest accrues at a rate of 5.0% per year and is “payable in kind” annually in the form of the issuance of additional notes (“PIK Notes”). The aggregate principal amount of the Note and the PIK Notes will be due and payable in full on the fifth anniversary of the date of the Notes.

If the Notes are converted, the Company will issue a significant number of shares of common stock, and the ownership interests of existing stockholders will be significantly diluted.

The holder of the Notes may convert the Notes into shares of the Company’s common stock at any time prior to maturity at a fixed conversion price of $7.50 per share. If the Notes are converted by the holder, a minimum of 1,080,573 new shares of the Company’s common stock will be issued (as of June 30, 2018) and the ownership interest of existing stockholders will be significantly diluted. The number of shares to be issued upon conversion of the Notes will increase over time with the issuance of additional PIK Notes, which will increase the potential dilution of the ownership interests of existing stockholders.

Under certain circumstances, the Company will be required to register with the SEC the resale of shares of common stock held by the holder of the Notes or issued upon conversion of the Notes, which may not be aligned with Company priorities or the interests of other stockholders.

If the Notes are converted into shares of the Company’s common stock, if the Company elects to repay the Notes with shares of common stock, or under other specified circumstances, the holder of the Notes (or the underlying shares) will be entitled to demand and piggyback registration rights with respect to resales of the shares. These rights may adversely affect the market for and the market price of the Company’s common stock, the Company’s ability to raise capital in the future to fund working capital, capital expenditures, acquisitions, general corporate or other purposes, or the timing or terms of any such capital raise.

If the Notes are not converted by the holder prior to maturity, we will be required to repay the aggregate principal amount of the outstanding Notes, including the accrued PIK Notes, and it is likely that shareholders will experience significant dilution if that occurs.

If the Notes are not converted prior to maturity by the holder, the Company will have the option to:

●

Repay the aggregate principal amount of the outstanding Notes, including accrued PIK Notes, in cash;

●

Repay the aggregate principal amount of the outstanding Notes, including accrued PIK Notes, by issuing shares of the Company’s common stock at value equal to 80% of the volume weighted average share price over the preceding 30-trading day period; or

●

Extend the maturity of the Notes for up to eighteen months at an increased interest rate of 10.0%.

Assuming all of the Notes, including accrued PIK Notes, remain outstanding at maturity, the aggregate principal amount would equal approximately $10.2 million. Based on the current cash balance and projected net uses of cash in the future, it is highly unlikely that the Company would be able to repay the aggregate principal amount at maturity in cash without securing additional capital or other financing. Such additional financing may not be available on favorable terms, or at all. Any additional equity financing, or the repayment of the Notes by issuing shares of common stock, may be dilutive to the ownership interests of existing stockholders and may adversely affect the market for and the market price of the Company’s common stock, and other forms of financing could increase the Company’s debt balance and result in significant expense to the Company.

30

Our level of indebtedness may limit our financial flexibility.

The Company’s indebtedness may affect its operations in several ways, including:

●

The Company may be at a competitive disadvantage compared to similar companies that have less debt;

●

The Notes limit the Company’s ability to incur senior secured debt in excess of 18.6% of the Company’s trailing 12-month revenues; and

●

Additional financing in the future for working capital, capital expenditures, acquisitions, general corporate or other purposes may have higher costs and contain restrictive covenants or may not be available to us.

These factors and other factors that could affect the Company’s ability to obtain additional financing, some of which may be beyond the Company’s control, could adversely affect the Company’s ability to take advantage of strategic opportunities that might otherwise benefit the Company, and could make the Company less attractive to potential acquirers.

The Notes contain a “make whole” provision that provides for the PIK Notes to accelerate and be paid through maturity upon a change in control of the Company, which would increase the cost of acquiring the Company and which could, in turn, make the Company less attractive to potential acquirers.

The Notes provide for an acceleration of interest through maturity upon a change in control, which will have the effect of increasing the cost to a third party of acquiring the Company. This could make the Company less attractive to potential acquirers or decrease the amount that a potential acquirer would be willing to pay for shares of the Company’s common stock, potentially preventing, or decreasing the consideration payable to the Company’s stockholders in, a change of control transaction.

Item 2.    Unregistered Sales of Equity Securities and Use of Proceeds.

Date	Security/Value
June 2018	Common Stock – 5,283 shares of common stock issued pursuant to cashless warrant exercises with an exercise price of $7.81.

No underwriters were utilized and no commissions or fees were paid with respect to any of the above transactions.  We relied on Section 4(a)(2) and/or Regulation D of the Securities Act of 1933, as amended, since the transactions did not involve any public offering.

Item 3.    Defaults Upon Senior Securities.

Not Applicable.

Item 4.    Mine Safety Disclosures.

Not Applicable.

Item 5.    Other Information.

Not Applicable.

31

Item 6.    Exhibits.

INDEX TO EXHIBITS

SEC ReferenceNumber	Title of Document	Location
10.1	Office Lease Agreement with Celebration Pointe Office Partners II, LLC dated April 18, 2018	Incorporated by reference to our Form 8-K filed April 19, 2018
10.2	Assignment of Tenant’s Interest and Assumption of Lease with Celebration Pointe Office Partners II, LLC dated April 18, 2018	Incorporated by reference to our Form 8-K filed April 19, 2018
10.3	Amendment to Office Lease Agreement with Celebration Pointe Office Partners II, LLC dated June 28, 2018	Filed herewith
10.4	Loan Agreement dated March 21, 2016, by and among SharpSpring, Inc., Quattro Hosting LLC, SharpSpring Technologies, Inc. and Western Alliance Bank	Incorporated by reference to the Company’s Form 8-K filed on March 22, 2016
10.5	Intellectual Property Security Agreement dated March 21, 2016, by and among SharpSpring, Inc., Quattro Hosting LLC, SharpSpring Technologies, Inc. and Western Alliance Bank	Incorporated by reference to the Company’s Form 8-K filed on March 22, 2016
10.6	Loan and Security Modification Agreement dated October 25, 2017, by and among SharpSpring, Inc., Quattro Hosting LLC, SharpSpring Technologies, Inc. and Western Alliance Bank	Incorporated by reference to the Company’s Form 8-K filed on October 30, 2017
10.7	Loan and Security Modification Agreement dated April 30, 2018, by and among SharpSpring, Inc., Quattro Hosting LLC, SharpSpring Technologies, Inc. and Western Alliance Bank	Incorporated by reference to the Company’s Form 8-K filed on May 1, 2018
10.8	SharpSpring, Inc. 2010 Restated Employee Stock Plan	Filed herewith
31.1	Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	Filed herewith
31.2	Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	Filed herewith
32.1	Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	Filed herewith
32.2	Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	Filed herewith
101	XBRL

32

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SharpSpring, Inc.
By:	/s/Richard A. Carlson
	Richard A. Carlson
	Chief Executive Officer and President (Principal Executive Officer) Date: August 13, 2018

SharpSpring, Inc.
By:	/s/ Edward Lawton
	Edward Lawton Chief Financial Officer
	(Principal Financial Officer) Date: August 13, 2018

33

EX-10.3

  Exhibit 10.3

LEASE AMENDMENT

This Lease Amendment is made and entered this 28 day of June, 2018, by and between CELEBRATION POINTE OFFICE PARTNERS II, LLC, a Florida limited liability company (“Landlord”), and SHARPSPRING TECHNOLOGIES, INC, a Delaware corporation (“Tenant”).

On April 18, 2018, Tenant and Landlord executed an Office Lease Agreement (“Lease”) which stated the following:

Section 4.2 Delivery of Possession. Landlord shall use best efforts to deliver possession of the Premises to Tenant with Landlord’s Work complete and in turnkey condition such that Tenant is able to obtain permits for Tenant’s Work without further action by Landlord (“Turnkey Condition” as described in Exhibit E”). If despite using reasonable efforts, Landlord is unable to deliver possession of the Premises to Tenant in the Turnkey Condition on or before the Estimated Delivery Date, Landlord may extend the Estimated Delivery Date by up to ninety (90) days upon written notice to Tenant provided such notice is given at least sixty (60) days prior to the Estimated Delivery Date. If possession of the Premises has not been delivered to Tenant in the Turnkey Condition by the Estimated Delivery Date plus any applicable extensions for any reason whatsoever other than a Tenant Delay, then (a) Landlord shall, promptly after demand therefor, reimburse Tenant for its Holdover Costs, and (b) Tenant shall receive one (1) day of free Rent for each day after the Estimated Delivery Date plus any applicable extensions that Landlord has not delivered possession in the Turnkey Condition. Anything in this Lease to the contrary notwithstanding, if Landlord has not delivered possession of the Premises to Tenant in the Turnkey Condition on or before September 1, 2018, then Tenant may terminate this Lease by written notice to Landlord and this Lease shall terminate as of the date of such notice. As used herein, “Holdover Costs” shall mean those amounts charged to Tenant by its prior landlord for holding over in their then existing leased premises (the “Prior Lease”) in excess of the rent and other charges payable by Tenant under the Prior Lease for the period immediately prior to the Holdover Date, as established by documentation reasonably acceptable to Landlord.

Both parties wish to amend this Section to state the following:

Section 4.2 Delivery of Possession. Landlord shall use best efforts to deliver possession of the Premises to Tenant with Landlord’s Work complete and in turnkey condition such that Tenant is able to obtain permits for Tenant’s Work without further action by Landlord (“Turnkey Condition” as described in Exhibit E”). If despite using reasonable efforts, Landlord is unable to deliver possession of the Premises to Tenant in the Turnkey Condition on or before October 31, 2018, then (a) Landlord shall, promptly after demand therefor, reimburse Tenant for its Holdover Costs, and (b) Tenant shall receive two (2) days of free Rent for each day after the Estimated Delivery Date that Landlord has not delivered possession in the Turnkey Condition. As used herein, “Holdover Costs” shall mean those amounts charged to Tenant by its prior landlord for holding over in their then existing leased premises (the “Prior Lease”) in excess of the rent and other charges payable by Tenant under the Prior Lease for the period immediately prior to the Holdover Date, as established by documentation reasonably acceptable to Landlord.

All other terms and conditions under the Lease shall remain the same and in effect. This Amendment binds and benefits any successors. This document, including the attached original Lease, is the entire agreement between the parties.

The parties have signed this Amendment on the date specified at the beginning of this Agreement.

LANDLORD:

CELEBRATION POINTE OFFICE PARTNERS II, LLC, a

Florida limited liability company

By:          

SHD-CELEBRATION POINTE, LLC,

a Florida limited liability company, Manager

/s/ Svein Dyrkolbotn                    

Name: Svein Dyrkolbotn

Title:                     

Manager

TENANT:

SHARPSPRING TECHNOLOGIES, INC,

a Delaware corporation

By:              /s/Edward Lawton

     Name: Edward Lawton

     Title: CFO

EX-10.8

Exhibit 10.8

2010 RESTATED EMPLOYEE STOCK PLAN

Restatement No. 1 Dated August 1, 2018

1.           

Purpose. This 2010 Restated Employee Stock Plan (the “Plan”) restates and integrates the provisions of the original 2010 Employee Stock Plan and all duly adopted amendments thereto as of August 1, 2018. The Plan is intended to provide incentives: (a) to the officers and other employees of SharpSpring, Inc. (the “Company”), its parent (if any) and any present or future subsidiaries of the Company (collectively, “Related Corporations”) by providing them with opportunities to purchase stock in the Company pursuant to options granted hereunder which qualify as “incentive stock options” under Section 422(b) of the Internal Revenue Code of 1986 (the “Code”) (“ISO” or “ISOs”); (b) to directors, officers, employees and consultants of the Company and Related Corporations by providing them with opportunities to purchase stock in the Company pursuant to options granted hereunder which do not qualify as ISOs (“Non-Qualified Option” or “Non-Qualified Options”); (c) to directors, officers, employees and consultants of the Company and Related Corporations by providing them with awards of stock in the Company (“Awards”); and (d) to directors, officers, employees and consultants of the Company and Related Corporations by providing them with opportunities to make direct purchases of stock in the Company (“Purchases”). Both ISOs and Non-Qualified Options are referred to hereafter individually as an “Option” and collectively as “Options”. Options, Awards, and authorizations to make Purchases are referred to hereafter collectively as “Stock Rights.” As used herein, the terms “parent” and “subsidiary” mean “parent corporation” and “subsidiary corporation” respectively, as those terms are defined in Section 425 of the Code.

2.

Administration of the Plan.

A.

The Plan shall be administered by either (i) the Board of Directors of the Company (the “Board”); or (ii) a Stock Plan Committee (the “Board Committee”), appointed by the Board, pursuant to the requirements of paragraph 2.D. herein; or (iii) a Management Stock Plan Committee (the “Management Committee”), appointed by the Board, pursuant to the requirements of paragraph 2.E. For General purposes, where the context so allows, each of the Board Committee and the Management Committee shall be referred to hereafter collectively as the “Committee”). Subject to paragraphs 2.D., and 2.E., as applicable, herein and the terms of the Plan, the Committee, if so appointed, shall have the authority to (i) determine the employees of the Company and Related Corporations (from among the class of employees eligible under paragraph 3 to receive ISOs) to whom ISOs may be granted, and to determine (from among the class of individuals and entities eligible under paragraph 3 to receive Non-Qualified Options and Awards and to make Purchases) to whom Non-Qualified Options, Awards and authorizations to make Purchases may be granted; (ii) determine the time or times at which Options or Awards may be granted or Purchases made; (iii) determine the option price of shares subject to each Option, which price shall not be less than the minimum price specified in paragraph 6, and the purchase price of shares subject to each Purchases; (iv) determine whether each Option granted shall be an ISO or a Non-Qualified Option; (v) determine (subject to paragraph 7) the time or times when each Option shall become exercisable and the duration of the exercise period; (vi) determine whether restrictions such as repurchase options are to be imposed on shares subject to Options, Awards and Purchases and the nature of such restrictions, if any, and (vii) interpret the Plan and prescribe and rescind rules and regulations relating to it. All references in this Plan to the Committee shall mean the Board if no Committee has been appointed. If the Committee determines to issue a Non-Qualified Option, it shall take whatever actions it deems necessary, under Section 422A of the Code and the regulations promulgated thereunder, to ensure that such Option is not treated as an ISO. The interpretation and construction by the Committee of any provisions of the Plan or of any Stock Right granted under it shall be final unless otherwise determined by the Board. The Committee may from time to time adopt such rules and regulations for carrying out the Plan as it may deem best. No member of the Board or the Committee shall be liable for any action or determination made in good faith with respect to the Plan or any Stock Right granted under it.

B.

The Board Committee may select one of its members as its chairman, and shall hold meetings at such time and places it may determine. Acts by a majority of the Board Committee, or actions reduced to or approved in writing by a majority of the members of the Committee, shall be the valid acts of the Board Committee. From time to time the Board may increase the size of the Board Committee and appoint additional members thereof, remove members (with or without cause) and appoint new members in substitution therefor, fill vacancies however caused, or remove all members of the Board Committee and thereafter directly administer the Plan.

C.

Stock Rights may be granted to members of the Board in accordance with paragraph 2.D. herein and the provisions of this Plan applicable to other eligible persons. Members of the Board who are either (i) eligible for Stock Rights pursuant to the Plan or (ii) have been granted Stock Rights may vote on any matters affecting the administration of the Plan or the grant of any Stock Rights pursuant to the Plan.

D.

Each transaction, i.e. each grant of Stock Rights to any eligible participant under the Plan who is an officer or director of the Company, (i) shall be approved in advance to the granting of such right, by either the full Board or the Board Committee which shall be composed solely of two or more Non-Employee Directors; (ii) shall be approved in advance to the granting of such right, or ratified no later than the next annual meeting of shareholders, by the affirmative votes of the holders of a majority of the securities of the issuer present, or represented, and entitled to vote at a meeting duly held in accordance with the applicable laws of the state or other jurisdiction in which the Company is incorporated; or the written consent of the holders of a majority of the securities of the issuer entitled to vote; or (iii) shall be held by the officer or director for a period of six months following the date of such acquisition, provided that with respect to Options, at least six months shall elapse from the date of the acquisition/grant of the Options to the date of disposition of the Options (other than upon exercise or conversion) or its underlying equity security. A Non-Employee Director is a director who is not, at the time of such grant an officer of the Company or any Related Corporation, or otherwise employed by the Company or any Related Corporation; does not receive compensation, either directly or indirectly, from the Corporation or any Related Corporation, for services rendered as a consultant or in any capacity other than a director, except for an amount that does not exceed the dollar amount for which disclosure is required pursuant to Item 404(a) of Regulation S-K promulgated under the Securities Act of 1933, as amended; does not possess an interest in any other transaction for which disclosure would be required pursuant to Item 404(a) of Regulation S-K; and is not engaged in a business relationship for which disclosure would be required pursuant to Item 404(b) of Regulation S-K.

E.

Each transaction, i.e. each grant of Stock Rights (other than Awards and Purchases) to any eligible participant under the Plan who is not (i) a “Covered Employee” as defined in Section 162(m)(3) of the Code of 1986, as interpreted by IRS Notice 2007-49; (ii) an “officer” of the Company within the meaning of Section 16 of the Securities Exchange Act of 1934 and the rules and regulations promulgated thereunder (“Executive Officer”); or (iii) a director of the Company, shall be approved in advance to the granting of such right, by either the full Board, the Board Committee or the full Management Committee. The Management Committee shall be composed solely of one or more Executive Officers, subject to any limitations imposed by the Board, as determined by resolution of the Board, which shall include the number of Stock Rights (other than Awards and Purchases) the Management Committee shall have the authority to grant hereunder. No member of the Management Committee may designate himself or herself as a recipient of any Stock Right. The Management Committee has no authority to grant Awards or Purchases under the Plan. Each member of the Management Committee shall serve as a member of the Management Committee at the pleasure of the Board.

3.           

Eligible Employees and Others. ISOs may be granted to any employee of the Company or any Related Corporation. Those officers and directors of the Company who are not employees may not be granted ISOs under the Plan. Non-Qualified Options, Awards and authorizations to make Purchases may be granted to any director (whether or not an employee), officer, employee or consultant of the Company or any Related Corporation. The Committee may take into consideration a recipient's individual circumstances in determining whether to grant an ISO, a Non-Qualified Option or an authorization to make a Purchase. Granting of any Stock Rights to any individual or entity shall neither entitle that individual or entity to, nor disqualify him from, participation in any other grant of Stock Rights.

4.           

Stock. The stock subject to Options, Awards and Purchases shall be authorized but unissued shares of Common Stock of the Company, $.001 par value (the “Common Stock”), or shares of Common Stock reacquired by the Company in any manner.  The aggregate number of shares that may be issued pursuant to the Plan is 2,600,000, subject to adjustment as provided in paragraph 13.  Any such shares may be issued as ISOs, Non-Qualified Options or Awards, or to persons or entities making Purchases, so long as the number of shares issued does not exceed such number, as adjusted. If any Option granted under the Plan shall expire or terminate for any reason without having been exercised in full or shall cease for any reason to be exercisable in whole or in part, or if the Company shall reacquire any unvested shares issued pursuant to Awards or Purchases, the unpurchased shares subject to such Options and any unvested shares so reacquired by the Company shall again be available for grants of Stock Rights under the Plan.

5.           Granting of Stock Rights. Stock Rights may be granted under the Plan at any time after June 16, 2010 and prior to June 15, 2020. Any Stock Right issued pursuant to subsection (iii) of paragraph 2.D. shall be held for the period of time described in that subsection. The date of grant of a Stock Right under the Plan will be the date specified by the Committee at the time it grants the Stock Right; provided, however, that such date shall not be prior to the date on which the Committee acts to approve the grant. The Committee shall have the right, with the consent of the optionee, to convert an ISO granted under the Plan to a Non-Qualified Option pursuant to paragraph 16. Awards and the price of Purchases shall be at fair market value as determined by the Board of Directors Except as expressly provided below in paragraph 13 with respect to changes in capitalization and stock dividends, in the event the Company pays any dividend on its outstanding Common Stock, no such dividend shall be paid on any restricted Common Stock acquired on the exercise of a Stock Right prior to the vesting of such Stock Right.

6.            

Minimum Option Price; ISO Limitations.

A.

The price per share specified in the agreement relating to each Non-Qualified Option granted under the Plan shall in no event be less than the lesser of (i) the book value per share of Common Stock as of the end of the fiscal year of the Company immediately preceding the date of such grant, or (ii) 25 percent of the fair market value per share of Common Stock on the date of such grant.

B.

The price per share specified in the agreement relating to each ISO granted under the Plan shall not be less than the fair market value per share of Common Stock on the date of such grant. In the case of an ISO to be granted to an employee owning stock possessing more than ten percent of the total combined voting power of all classes of stock of the Company or any Related Corporation, the price per share specified in the agreement relating to such ISO shall not be less than 110 percent of the fair market value per share of Common Stock on the date of the grant.

C.

To the extent that the aggregate fair market value (determined at the time the option is granted) of stock with respect to which options meeting the requirements of Section 422(b) are exercisable for the first time by any individual during any calendar year exceeds $100,000, then such options shall not be treated as incentive stock options pursuant to Section 422(b). The preceding sentence shall be applied by taking options into account in the order in which they were granted.

D.

If, at the time an Option is granted under the Plan, the Company's Common Stock is publicly traded, “fair market value” shall be determined as of the last business day for which the prices or quotes discussed in this sentence are available prior to the date such Option is granted and shall mean (i) the average (on that date) of the high and low prices of the Common Stock on the principal national securities exchange on which the Common Stock is traded, if the Common Stock is then traded on a national securities exchange; or (ii) the last reported sale price (on that date) of the Common Stock on the NASDAQ National Market List, if the Common Stock is not then traded on a national securities exchange; or (iii) the closing bid price (or average of bid prices) last quoted (on that date) by an established quotation service for over-the-counter securities, if the Common Stock is not reported on the NASDAQ National Market List. However, if the Common Stock is not publicly traded at the time an Option is granted under the Plan, “fair market value” shall be deemed by the Committee after taking into consideration all factors which it deems appropriate, including, without limitation, recent sale and offer prices of the Common Stock in private transactions negotiated at arm's length.

7.           

Option Duration. Subject to earlier termination as provided in paragraphs 9 and 10, each Option shall expire on the date specified by the Committee, but not more than (i) ten years from the date of grant in the case of Non-Qualified Options, (ii) ten years from the date of grant in the case of ISOs generally, and (iii) five years from the date of grant in the case of ISOs granted to an employee owning stock possessing more than ten percent of the total combined voting power of all classes of stock of the Company or any Related Corporation. Subject to earlier termination as provided in paragraphs 9 and 10, the term of each ISO shall be the term set forth in the original instrument granting such ISO, except with respect to any part of such ISO that is converted into a Non-Qualified Option pursuant to paragraph 16.

8.           

Exercise of Option. Subject to the provisions of paragraphs 9 through 12, each Option granted under the Plan shall be exercisable as follows:

A.

The Option shall either be fully exercisable on the date of grant or shall become exercisable thereafter in such installments as the Committee may specify.

B.

Once an installment becomes exercisable it shall remain exercisable until expiration or termination of the Option, unless otherwise specified by the Committee.

C.

Each Option or installment may be exercised at any time or from time to time, in whole or in part, for up to the total number of shares with respect to which it is then exercisable.

D.

The Committee shall have the right to accelerate the date of exercise of any installment of any Option; provided that the Committee shall not accelerate the exercise date of any installment of any Option granted to any employee as an ISO (and not previously converted into a Non-Qualified Option pursuant to paragraph 16) if such acceleration would violate the annual vesting limitation contained in Section 422A(b)(7) of the Code, as described in paragraph 6(c).

E.

With respect to any Options granted to any officer or director of the Company pursuant to subsection (iii) of paragraph 2.D. herein, at least six months shall elapse from the date of the acquisition/grant of the Option to the date of disposition of the Option (other than upon exercise or conversion) or its underlying equity security.

9.           

Termination of Employment. If an ISO optionee ceases to be employed by the Company and all Related Corporations other than by reason of death or disability as defined in paragraph 10, no further installments of his ISOs shall become exercisable, and his ISOs shall terminate after the passage of 90 days from the date of termination of his employment, but in no event later than on their specified expiration dates, except to the extent that such ISOs (or unexercised installments thereof) have been converted into Non-Qualified Options pursuant to paragraph 16. Employment shall be considered as continuing uninterrupted during any bona fide leave of absence (such as those attributable to illness, military obligations or governmental service) provided that the period of such leave does not exceed 90 days or, if longer, any period during which such optionee's right to reemployment is guaranteed by statute. A bona fide leave of absence with the written approval of the Committee shall not be considered an interruption of employment under the Plan, provided that such written approval contractually obligates the Company or any Related Corporation to continue the employment of the optionee after the approved period of absence. ISOs granted under the Plan shall not be affected by any change of employment within or among the Company and Related Corporations, so long as the optionee continues to be an employee of the Company or any Related Corporation. Nothing in the Plan shall be deemed to give any grantee of any Stock Right the right to be retained in employment or other service by the Company or any Related Corporation for any period of time.

10. 

Death; Disability.

A.

If an ISO optionee ceases to be employed by the Company and all Related Corporations by reason of his death, any ISO of his may be exercised, to the extent of the number of shares with respect to which he could have exercised it on the date of his death, by his estate, personal representative or beneficiary who has acquired the ISO by will or by the laws of descent and distribution, at any time prior to the earlier of the ISO's specified expiration date or one year from the date of the optionee's death.

B.

If an ISO optionee ceases to be employed by the Company and all Related Corporations by reason of his disability, he shall have the right to exercise any ISO held by him on the date of termination of employment, to the extent of the number of shares with respect to which he could have exercised it on that date, at any time prior to the earlier of the ISO's specified expiration date or one year from the date of the termination of the optionee's employment. For the purposes of the Plan, the term “disability” shall mean “permanent and total disability” as defined in Section 22(e)(3) of the Code or successor statute.

11.           

Assignability. No ISO shall be assignable or transferable by the grantee except by will or by the laws of descent and distribution, and during the lifetime of the grantee each ISO shall be exercisable only by him. All other Stock Rights shall be freely transferable subject to the limitations imposed by subsection (iii) of paragraph 2.D. herein, if applicable.

12.           

Terms and Conditions of Options. Options shall be evidenced by instruments (which need not be identical) in such forms as the Committee may from time to time approve. Such instruments shall conform to the terms and conditions set forth in paragraphs 6 through 11 hereof and may contain such other provisions as the Committee deems advisable which are not inconsistent with the Plan, including restrictions applicable to shares of Common Stock issuable upon exercise of Options. In granting any Non-Qualified Option, the Committee may specify that such Non-Qualified Option shall be subject to the restrictions set forth herein with respect to ISOs, or to such other termination and cancellation provisions as the Committee may determine. The Committee may from time to time confer authority and responsibility on one or more of its own members and/or one or more officers of the Company to execute and deliver such instruments. The proper officers of the Company are authorized and directed to take any and all action necessary or advisable from time to time to carry out the terms of such instruments.

13.           

Adjustments. Upon the occurrence of any of the following events, an optionee's rights with respect to Options granted to him hereunder shall be adjusted as hereinafter provided, unless otherwise specifically provided in the written agreement between the optionee and the Company relating to such Option:

A. 

If the shares of Common Stock shall be subdivided or combined into a greater or small number of shares of it the Company shall issue any shares of Common Stock as a stock dividend on its outstanding Common Stock, the number of shares of Common Stock deliverable upon the exercise of Options shall be appropriately increased or decreased proportionately, and appropriate adjustments shall be made in the purchase price per share to reflect such subdivision, combination or stock dividend.

B. 

If the Company is to be consolidated with or acquired by another entity in a merger, sale of all or substantially all of the Company's assets or otherwise (an “Acquisition”), the Committee or the Board of Directors of any entity assuming the obligations of the Company hereunder (the “Successor Board”), shall, as to outstanding Options, either (i) make appropriate provision for the continuation of such Options by substituting on an equitable basis for the shares then subject to such Options the consideration payable with respect to the outstanding shares of Common Stock in connection with the Acquisition; or (ii) upon written notice to the optionees, provided that all Options must be exercised, to the extent then exercisable, within a specified number of days of the date of such notice, at the end of which period the Options shall terminate; or (iii) terminate all Options in exchange for a cash payment equal to the excess of the fair market value of the shares subject to such Options (to the extent then exercisable) over the exercise price thereof.

C. 

In the event of a recapitalization or reorganization of the Company (other than a transaction described in subparagraph B above) pursuant to which securities of the Company or of another corporation are issued with respect to the outstanding shares of Common Stock, an optionee upon exercising an Option shall be entitled to receive for the purchase price paid upon such exercise the securities he would have received if he had exercised his Option prior to such recapitalization or reorganization.

D. 

Notwithstanding the foregoing, any adjustments made pursuant to subparagraphs A, B, or C with respect to ISOs shall be made only after the Committee, after consulting with counsel for the Company, determines whether such adjustments would constitute a “modification” of such ISOs (as that term is defined in Section 425 of the Code) or would cause any adverse tax consequences for the holders of such ISOs. If the Committee determines that such adjustments made with respect to ISOs would constitute a modification of such ISOs, it may refrain from making such adjustments.

E. 

In the event of the proposed dissolution or liquidating of the Company, each Option will terminate immediately prior to the consummation of such proposed action or at such other time and subject to such other conditions as shall be determined by the Committee.

F. 

Except as expressly provided herein, no issuance by the Company of shares of stock of any class, or securities convertible into shares of stock of any class, shall affect, and no adjustment by reason thereof shall be made with respect to, the number or price of shares subject to Options. No adjustments shall be made for dividends paid in cash or in property other than securities of the Company.

G. 

No fractional shares shall be issued under the Plan and the optionee shall receive from the Company cash in lieu of such fractional shares.

H. 

Upon the happening of any of the foregoing events described in subparagraphs A, B, and C above, the class and aggregate number of shares set forth in paragraph 6 hereof that are subject to Stock Rights which previously have been or subsequently may be granted under the Plan shall also be appropriately adjusted to reflect the events described in such subparagraphs. The Committee or the Successor Board shall determine the specific adjustments to be made under this paragraph 13 and, subject to paragraph 2, its determination shall be conclusive.

If any person or entity owning restricted Common Stock obtained by exercise of a Stock Right made hereunder receives shares of securities or cash in connection with a corporate transaction described in subparagraphs A, B, or C above as a result of owning such restricted Common Stock, such shares or securities or cash shall be subject to all of the conditions and restrictions applicable to the restricted Common Stock with respect to which such shares or securities or cash were issued, unless otherwise determined by the Committee or the Successor Board.

14.           

Means of Exercising Stock Rights. A Stock Right (or any part or installment thereof) shall be exercised by giving written notice to the Company at its principal office address. Such notice shall identify the Stock Right being exercised and specify the number of shares to which such Stock Right is being exercised, accompanied by full payment of the purchase price therefor either (a) in United States dollars in cash or by check, or (b) at the discretion of the Committee, through delivery of shares of Common Stock having a fair market value equal as of the date of the exercise to the cash exercise price of the Stock Right, or (c) at the discretion of the Committee, by delivery of the grantee's personal recourse note bearing interest payable not less than annually at no less than 100% of the lowest applicable Federal rate, as defined in Section 1274 (d) of the Code, or a combination of (a), (b), and (c) above. If the Committee exercises its discretion to permit payment of the exercise price of an ISO by means of the methods set forth in clauses (a), (b), or (c) of the preceding sentence, such discretion shall be exercised in writing at the time of the grant of the ISO in question. The holder of a Stock Right shall not have the rights of a shareholder with respect to the shares covered by his Stock Right until the date of issuance of a stock certificate to him for such shares. Except as expressly provided above in paragraph 13 with respect to changes in capitalization and stock dividends, no adjustment shall be made for dividends or similar rights for which the record date is before the date such stock certificate is issued.

15.           Term and Amendment of Plan. This Plan was adopted by the Board and approved by the stockholders of the Company on June 15, 2010. This Plan was subsequently amended seven times and all such amendments received the necessary Board approval and stockholder approval. On August 1, 2018, the Board restated this Plan to incorporate the previous amendments into this Plan. The Plan shall expire on June 14, 2020 (except as to Options outstanding on that date). Subject to the provisions of paragraph 5 above, Stock Rights may be granted under the Plan prior to the date of stockholder approval of the Plan. The Board may terminate or amend the Plan in any respect at any time, except that, without approval by the shareholders of the Company to the extent shareholder approval is necessary to satisfy any Applicable Laws obtained within 12 months before or after the Board adopts a resolution authorizing any of the following actions: (a) the total number of shares that may be issued under the Plan may not be increased (except by adjustments pursuant to paragraph 13); (b) the provisions of paragraph 3 regarding eligibility for grants of ISOs may not be modified (except by adjustment pursuant to Paragraph 13); (c) the provisions of paragraph 6 regarding the exercise price at which shares may be offered pursuant to ISO's may not be modified (except by adjustment pursuant to paragraph 13) and (d) the expiration date of the Plan may not be extended. Except as provided in the fifth sentence of this paragraph 15, in no event may action of the Board or Stockholders alter or impair the rights of a grantee, without his consent, under any Stock Right previously granted to him. “Applicable Laws” means the requirements related to or implicated by the administration of the Plan under applicable state corporate law, United States federal and state securities laws, the Code, any stock exchange or quotation system on which the shares of Common Stock are listed or quoted, and the applicable laws of any foreign country or jurisdiction where Stock rights are granted under the Plan.

16.           Conversion of ISOs into Non-Qualified Options; Termination of ISOs. The Committee, at the written request of any optionee, may in its discretion take such actions as may be necessary to convert such optionee's ISOs (or any installments or portions of installments thereof) that have not been exercised on the date of conversion into Non-Qualified Options at any time prior to the expiration of such ISOs, regardless of whether the optionee is an employee of the Company or a Related Corporation at the time of such conversion. Such actions may include, but not be limited to, extending the exercise period or reducing the exercise price of the appropriate installments of such options; except that any reduction in the exercise price of such options are subject to approval by the stockholders of the Company at the next Meeting of Stockholders. At the time of such conversion, the Committee (with the consent of the Optionee) may impose such conditions on the exercise of the resulting Non-Qualified Options as the Committee in its discretion may determine, provided that such conditions shall not be inconsistent with this Plan. Nothing in the Plan shall be deemed to give any optionee the right to have such optionee's ISOs converted into Non-Qualified Options, and no such conversion shall occur until and unless the Committee takes appropriate action. The Committee, with the consent of the optionee, may also terminate any portion of any ISO that has not been exercised at the time of such termination.

17.           

Application of Funds. The proceeds received by the Company from the sale of shares pursuant to Options granted and Purchases authorized under the Plan shall be used for general corporate purposes.

18.           

Governmental Regulation. The Company's obligation to sell and deliver shares of the Common Stock under this Plan is subject to the approval of any governmental authority required in connection with the authorization, issuance or sale of such shares.

19.           

Withholding of Additional Income Taxes. Upon the exercise of a Non-Qualified Option, the grant of an Award, the making of a Purchase of Common Stock for less than its fair market value, the making of a Disqualifying Disposition (as defined in paragraph 20) or the vesting of restricted Common Stock acquired on the exercise of a Stock Right hereunder, the Company, in accordance with Section 3402(a) of the Code, may require the optionee, Award recipient or purchaser to pay additional withholding taxes in respect of the amount that is considered compensation includible in such person's gross income. The Committee in its discretion may condition (i) the exercise of an Option, (ii) the grant of an Award, (iii) the making of a Purchase of Common Stock for less than its fair market value, or (iv) the vesting of restricted Common Stock acquired by exercising a Stock Right on the grantee's payment of such additional withholding taxes.

20.           

Notice to Company of Disqualifying Disposition. Each employee who receives an ISO must agree to notify the Company in writing immediately after the employee makes a Disqualifying Disposition of any Common Stock acquired pursuant to the exercise of an ISO. A Disqualifying Disposition is any disposition (including any sale) of such Common Stock before the later of (a) two years after the date the employee was granted the ISO or (b) one year after the date the Common Stock was transferred to the employee.

21.           

Governing Law: Construction. The validity and construction of the Plan and the instruments evidencing Stock Rights shall be governed by the laws of the State of Delaware. In construing this Plan, the singular shall include the plural and the masculine general shall include the feminine and neuter, unless the context otherwise requires.

EX-31.1

EXHIBIT 31.1

CERTIFICATION

I, Richard A. Carlson certify that:

1.

I have reviewed this Quarterly Report on Form 10-Q of SharpSpring, Inc. (the “registrant”);

2.

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.

The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s first fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:  August 13, 2018	Signature:	/s/ Richard A. Carlson
		Richard A. Carlson Chief Executive Officer and President
		(Principal Executive Officer)

EX-31.2

EXHIBIT 31.2

CERTIFICATION

I, Edward Lawton, certify that:

1.

I have reviewed this Quarterly Report on Form 10-Q of SharpSpring, Inc. (the “registrant”);

2.

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.

The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s first fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:  August 13, 2018	Signature:	/s/ Edward Lawton
		Edward Lawton Chief Financial Officer
		(Principal Financial Officer)

EX-32.1

EXHIBIT 32.1

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

18 U.S.C. SECTION 1350

In connection with the Quarterly Report of SharpSpring, Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2018, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Richard A. Carlson, Principal Executive Officer of the Company, certify, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that, to my knowledge:

1.            

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2.            

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of and for the period covered by the Report.

Date:  August 13, 2018	/s/ Richard A. Carlson
	Richard A. Carlson Chief Executive Officer and President
	(Principal Executive Officer)

The foregoing certification is being furnished solely pursuant to section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of section 1350, chapter 63 of title 18, United States Code) and is not being filed as part of the Form 10-Q or as a separate disclosure document.

EX-32.2

EXHIBIT 32.2

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

18 U.S.C. SECTION 1350

In connection with the Quarterly Report of SharpSpring, Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2018, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Edward Lawton, Principal Financial Officer of the Company, certify, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that, to my knowledge:

1.            

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2.            

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of and for the period covered by the Report.

Date:  August 13, 2018	/s/ Edward Lawton
	Edward Lawton Chief Financial Officer
	(Principal Financial Officer)

The foregoing certification is being furnished solely pursuant to section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of section 1350, chapter 63 of title 18, United States Code) and is not being filed as part of the Form 10-Q or as a separate disclosure document.

XML

Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2018	Aug. 09, 2018
Document And Entity Information
Entity Registrant Name	SharpSpring, Inc.
Entity Central Index Key	0001506439
Document Type	10-Q
Document Period End Date	Jun. 30, 2018
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		8,513,007
Trading Symbol	SHSP
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2018

XML

Consolidated Balance Sheets - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Assets
Cash and cash equivalents	$ 12,536,507	$ 5,399,747
Accounts receivable, net of allowance for doubtful accounts of $149,283 and $526,127 at June 30, 2018 and December 31, 2017, respectively	689,271	639,959
Income taxes receivable	207,678	2,132,616
Other current assets	991,814	899,127
Total current assets	14,425,270	9,071,449
Property and equipment, net	825,547	799,145
Goodwill	8,864,710	8,872,898
Intangible assets, net	2,096,000	2,326,000
Deferred income taxes	2,148	0
Other long-term assets	607,777	612,631
Total assets	26,821,452	21,682,123
Liabilities and Shareholders’ Equity
Accounts payable	1,094,284	504,901
Accrued expenses and other current liabilities	595,197	625,680
Deferred revenue	318,586	279,818
Income taxes payable	81,045	171,384
Total current liabilities	2,089,112	1,581,783
Deferred income taxes	62,016	168,132
Convertible notes, including accrued interest	8,155,146	0
Convertible notes embedded derivative	267,579	0
Total liabilities	10,573,853	1,749,915
Commitments and contingencies (Note 12)
Shareholder's equity:
Preferred stock, $0.001 par value, 5,000,000 shares authorized, no shares issued or outstanding at June 30, 2018 and December 31, 2017	0	0
Common stock, $0.001 par value, Authorized shares - 50,000,000; issued shares - 8,527,823 at June 30, 2018 and 8,456,061 at December 31, 2017; outstanding shares - 8,507,823 at June 30, 2018 and 8,436,061 at December 31, 2017	8,528	8,456
Additional paid in capital	29,080,351	28,362,397
Accumulated other comprehensive loss	(365,220)	(480,762)
Accumulated deficit	(12,392,060)	(7,873,883)
Treasury stock	(84,000)	(84,000)
Total shareholders’ equity	16,247,599	19,932,208
Total liabilities and shareholders’ equity	$ 26,821,452	$ 21,682,123

XML

Consolidated Balance Sheets (Parenthetical) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Statement of Financial Position [Abstract]
Allowance for doubtful accounts	$ 149,283	$ 526,127
Preferred stock, par value per share	$ 0.001	$ 0.001
Preferred stock, shares authorized	5,000,000	5,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common shares, par value per share	$ 0.001	$ 0.001
Common shares, shares authorized	50,000,000	50,000,000
Common shares, shares issued	8,527,823	8,456,061
Common shares, shares outstanding	8,507,823	8,436,061

XML

Consolidated Statements of Comprehensive Income (Loss) (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Income Statement [Abstract]
Revenue	$ 4,442,289	$ 3,246,420	$ 8,626,952	$ 6,269,853
Cost of services	1,507,362	1,294,944	2,907,659	2,566,265
Gross profit	2,934,927	1,951,476	5,719,293	3,703,588
Operating expenses:
Sales and marketing	2,356,400	1,536,289	4,727,431	3,085,811
Research and development	1,008,019	731,187	1,958,694	1,390,918
General and administrative	1,424,404	1,231,708	2,850,638	2,587,906
Intangible asset amortization	115,000	131,869	230,000	263,392
Total operating expenses	4,903,823	3,631,053	9,766,763	7,328,027
Operating loss	(1,968,896)	(1,679,577)	(4,047,470)	(3,624,439)
Other income (expense), net	(338,431)	11,761	(269,803)	78,605
Change in fair value of embedded derivative features	(453,449)	0	(453,449)	0
Loss before income taxes	(2,760,776)	(1,667,816)	(4,770,722)	(3,545,834)
Benefit from income taxes	(294,543)	(395,094)	(252,546)	(893,840)
Net loss	$ (2,466,233)	$ (1,272,722)	$ (4,518,176)	$ (2,651,994)
Basic net loss per share	$ (0.29)	$ (0.15)	$ (0.53)	$ (0.32)
Diluted net loss per share	$ (0.29)	$ (0.15)	$ (0.53)	$ (0.32)
Shares used in computing basic net (loss) income per share	8,474,616	8,381,748	8,459,036	8,375,499
Shares used in computing diluted net (loss) income per share	8,474,616	8,381,748	8,459,036	8,375,499
Other comprehensive income (loss):
Foreign currency translation adjustment	$ (30,526)	$ (9,393)	$ 115,542	$ (154,735)
Comprehensive loss	$ (2,496,759)	$ (1,282,115)	$ (4,402,634)	$ (2,806,729)

XML

Consolidated Statements of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017
Cash flows from operating activities:
Net loss	$ (4,518,176)	$ (2,651,994)
Adjustments to reconcile loss from operations:
Depreciation and amortization	391,716	398,582
Non-cash stock compensation	476,221	359,752
Deferred income taxes	(108,265)	(1,185)
Non-cash interest	104,301	0
Change in fair value of embedded derivative features	453,449	0
Amortization of debt issuance costs	6,632	0
Unearned foreign currency gain/loss	167,912	(19,745)
Changes in assets and liabilities:
Accounts receivable	(52,793)	505,384
Other assets	(89,343)	33,430
Income taxes, net	1,838,379	(497,814)
Accounts payable	564,696	77,185
Accrued expenses and other current liabilities	(31,587)	(453,488)
Deferred revenue	40,910	(37,987)
Net cash used in operating activities	(755,948)	(2,287,880)
Cash flows from investing activities:
Purchases of property and equipment	(188,118)	(133,331)
Acquisitions of customer assets from resellers	0	(64,268)
Proceeds from the sale of discontinued operations	0	1,000,000
Net cash used in investing activities	(188,118)	802,401
Cash flows from financing activities:
Proceeds from issuance of convertible note	8,000,000	0
Debt issuance costs	(141,657)	0
Proceeds from exercise of stock options	241,805	1,359
Net cash provided by financing activities	8,100,148	1,359
Effect of exchange rate on cash	(19,322)	35,641
Change in cash and cash equivalents	7,136,760	(1,448,479)
Cash and cash equivalents, beginning of period	5,399,747	8,651,374
Cash and cash equivalents, end of period	12,536,507	7,202,895
Supplemental information on consolidated statements of cash flows:
Cash paid (received) for income taxes	$ (1,982,957)	$ 54,582

XML

Organization

6 Months Ended

Jun. 30, 2018

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization

We were incorporated in Massachusetts in October 1998 as EMUmail, Inc. During 2010, we changed our name to SMTP.com, then later reincorporated in the State of Delaware and changed our name to SMTP, Inc. In December 2015, we changed our name to SharpSpring, Inc. and changed the name of our primary U.S. operating subsidiary from SharpSpring, Inc. to SharpSpring Technologies, Inc.

Our Company focuses on providing the SharpSpring cloud-based marketing automation solution. SharpSpring is designed to increase the rates at which businesses generate leads and convert leads to sales opportunities by improving the way businesses communicate with customers and prospects. Our products are marketed directly by us and through a small group of reseller partners to customers around the world.

XML

Summary of Significant Accounting Policies

6 Months Ended

Jun. 30, 2018

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

Basis of Presentation and Consolidation

The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP). Our Consolidated Financial Statements include the accounts of SharpSpring, Inc. and our subsidiaries (“the Company”). Our Consolidated Financial Statements reflect the elimination of all significant inter-company accounts and transactions. The results of operations for the interim periods presented are not necessarily indicative of the results to be expected for any subsequent quarter or for the entire year ending December 31, 2018.

Use of Estimates

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Operating Segments

The Company operates as one operating segment. Operating segments are defined as components of an enterprise for which separate financial information is regularly evaluated by the chief operating decision maker (“CODM”), which is the Company’s chief executive officer, in deciding how to allocate resources and assess performance. The Company’s CODM evaluates the Company’s financial information and resources and assess the performance of these resources on a consolidated basis. The Company does not present geographical information about revenues because it is impractical to do so.

Foreign Currencies

The Company’s subsidiaries utilize the U.S. Dollar, Swiss Franc and South African Rand as their functional currencies. The assets and liabilities of these subsidiaries are translated at ending exchange rates for the respective periods, while revenues and expenses are translated at the average rates in effect for the period. The related translation gains and losses are included in other comprehensive income or loss within the Consolidated Statements of Comprehensive Loss.

Cash and Cash Equivalents

Cash equivalents are short-term, liquid investments with remaining maturities of three months or less when acquired. Cash and cash equivalents are deposited or managed by major financial institutions and at most times are in excess of Federal Deposit Insurance Corporation (FDIC) insurance limits.

Fair Value of Financial Instruments

U.S. GAAP establishes a fair value hierarchy which has three levels based on the reliability of the inputs to determine the fair value. These levels include: Level 1, defined as inputs such as unadjusted quoted prices in active markets for identical assets or liabilities; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for use when little or no market data exists, therefore requiring an entity to develop its own assumptions.

The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, deposits, embedded derivatives (associated with our convertible notes) and accounts payable. The carrying amount of cash and cash equivalents, accounts receivable and accounts payable approximates fair value because of the short-term nature of these items. The fair value of the embedded derivatives is calculated using Level 3 unobservable inputs, utilizing a probability-weighted expected value model to determine the liability. The fair value of the embedded derivatives at June 30, 2018 was a liability balance of $267,579.

Accounts Receivable

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. Accounts receivable are carried at the original invoiced amount less an allowance for doubtful accounts based on the probability of future collection.  Management reviews accounts receivable on a periodic basis to determine if any receivables will potentially be uncollectible. The Company reserves for receivables that are determined to be uncollectible, if any, in its allowance for doubtful accounts. After the Company has exhausted all collection efforts, the outstanding receivable is written off against the allowance.

The following table presents the balances of accounts receivable as of June 30, 2018 and December 31, 2017:

Accounts Receivable and Unbilled Receivables

	June 30,			December 31,
	2018			2017
Accounts receivable	$	192,102		$	611,293
Unbilled receivables		646,452			554,603
Gross receivables	$	838,554		$	1,165,896
Allowance for doubtful accounts		(149,283	)		(525,937	)
Accounts receivable and unbilled receivables, net	$	689,271		$	639,959

During the second quarter of 2018, the Company wrote off approximately $351,000 of accounts receivable against the allowance for doubtful accounts, with zero net loss recognized in the period as the accounts were already fully reserved.

Intangibles

Finite-lived intangible assets include trade names, developed technologies and customer relationships and are amortized based on the estimated economic benefit over their estimated useful lives, with original periods ranging from 5 to 11 years. We continually evaluate the reasonableness of the useful lives of these assets. Finite-lived intangibles are tested for recoverability whenever events or changes in circumstances indicate the carrying amounts may not be recoverable. Impairment losses are measured as the amount by which the carrying value of an asset group exceeds its fair value and are recognized in operating results. Judgment is used when applying these impairment rules to determine the timing of the impairment test, the undiscounted cash flows used to assess impairments and the fair value of an asset group. The dynamic economic environment in which the Company operates, and the resulting assumptions used to estimate future cash flows impact the outcome of these impairment tests.

Goodwill and Impairment

As of June 30, 2018, and December 31, 2017, we had recorded goodwill of $8,864,710 and $8,872,898, respectively. Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible net assets acquired in the SharpSpring and GraphicMail acquisitions. Under Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 350, “Intangibles - Goodwill and Other” deemed to have indefinite lives are no longer amortized but are subject to annual impairment tests, and tests between annual tests in certain circumstances, based on estimated fair value in accordance with FASB ASC 350-10, and written down when impaired.

Debt Issuance Costs

We incurred certain third-party costs in connection with the issuance of the 5% Convertible Notes maturing March 27, 2023 (the “Notes”), as more fully described in Note 5: Convertible Notes, principally related to legal and financial advisory fees. These costs are included as a direct reduction to the carrying value of the debt as part of the Notes on our consolidated balance sheets and are being amortized to interest expense ratably over the five-year term of the Notes.

Estimated amortization expense of debt issuance costs for the remainder of 2018 and subsequent years is as follows:

Remainder of 2018	$	12,718
2019		26,455
2020		27,855
2021		29,322
2022		30,862
2023		7,813
Total	$	135,025

Income Taxes

Provision for income taxes are based on taxes payable or refundable for the current year and deferred taxes on temporary differences between the amount of taxable income and pretax financial income and between the tax bases of assets and liabilities and their reported amounts in the financial statements. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled as prescribed in FASB ASC 740, Accounting for Income Taxes. As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes. A valuation allowance is established to reduce deferred tax assets if it is more likely than not that a deferred tax asset will not be realized.

The Company applies the authoritative guidance in accounting for uncertainty in income taxes recognized in the consolidated financial statements. This guidance prescribes a two-step process to determine the amount of tax benefit to be recognized. First, the tax position must be evaluated to determine the likelihood that it will be sustained upon external examination. If the tax position is deemed “more-likely-than-not” to be sustained, the tax position is then assessed to determine the amount of benefit to recognize in the financial statements. The amount of the benefit that may be recognized is the largest amount that has a greater than 50% likelihood of being realized upon ultimate settlement. There are no material uncertain tax positions taken by the Company on its tax returns. Tax years subsequent to 2013 remain open to examination by U.S. federal and state tax jurisdictions.

In determining the provision for income taxes, the Company uses statutory tax rates and tax planning opportunities available to the Company in the jurisdictions in which it operates. This includes recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the consolidated financial statements or tax returns to the extent pervasive evidence exists that they will be realized in future periods. The deferred tax balances are adjusted to reflect tax rates by tax jurisdiction, based on currently enacted tax laws, which are expected to be in effect in the years in which the temporary differences are expected to reverse. In accordance with the Company’s income tax policy, significant or unusual items are separately recognized in the period in which they occur. The Company is subject to routine examination by domestic and foreign tax authorities and frequently faces challenges regarding the amount of taxes due.  These challenges include positions taken by the Company related to the timing, nature and amount of deductions and the allocation of income among various tax jurisdictions. As of June 30, 2018, the Company is not being examined by domestic or foreign tax authorities.

Property and Equipment

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful life of the assets. Upon retirement or sale, the cost of assets disposed of and the related accumulated depreciation are eliminated from the accounts and any resulting gain or loss is credited or charged to operations. Repairs and maintenance costs are expensed as incurred. Depreciation expense related to property and equipment was $85,733 and $70,107 for the three months ended June 30, 2018 and 2017, respectively. Depreciation expense related to property and equipment was $161,716 and $135,190 for the six months ended June 30, 2018 and 2017, respectively. Repairs and maintenance costs are expensed as incurred.

Property and equipment as of June 30, 2018 and December 31, 2017 is as follows:

	June 30,			December 31,
	2018			2017
Property and equipment, net:
Leasehold improvements	$	128,122		$	128,122
Furniture and fixtures		397,409			355,033
Computer equipment and software		895,674			776,201
Total		1,421,205			1,259,356
Less: Accumulated depreciation and amortization		(595,658	)		(460,211	)
	$	825,547		$	799,145

Useful lives are as follows:

Leasehold improvements	3-5 years
Furniture and fixtures	3-5 years
Computing equipment	3 years
Software	3-5 years

Revenue Recognition

The Company recognizes revenue from its services when it is probable that the economic benefits associated with the transactions will flow to the Company and the amount of revenue can be measured reliably. All significant sources of revenue are the result of a contract with a customer, and as such meet all of the requirements of recognizing revenue in accordance with FASB ASC 606. For the three months ended June 30, 2018 and June 30, 2017 revenue from contracts with customers was $4.4 million and $3.2 million respectively. For the six months ended June 30, 2018 and June 30, 2017 revenue from contracts with customers was $8.6 million and $6.3 million respectively.

For the Company’s internet-based SharpSpring marketing automation solution, the services are typically offered on a month-to-month basis with a fixed fee charged in arrears each month depending on the size of the engagement with the customer. Monthly fees are recorded as revenue during the month they are earned. Some customers are charged annually in advance, for which revenues are deferred and recorded ratably over the subscription period. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs. Additionally, customers are typically charged an upfront implementation and training fee. The upfront implementation and training fees represent short-term “use it or lose it” services offered for a flat fee. Such flat fees are recognized over the service period, which is typically 60 days.

For the SharpSpring Mail+ product, the services are typically offered on a month-to-month basis. Customers are either charged in arrears based on the number of contacts in the system during the billing period or in advance if the customer selects a plan based on e-mail volume. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs.

Our products are billed in arrears or upfront, depending on the product, which creates contract assets (accrued revenue) and contract liabilities (deferred revenue). Contract assets occur due to unbilled charges that the Company has satisfied performance obligations for. Contract liabilities occur due to billing up front for charges that the Company has not yet fully satisfied performance obligations on. Both contract assets and liabilities are recognized and deferred ratably over their service periods.

The company makes judgements when determining revenue recognition. Because many of our contracts are billed in arrears, estimates are made for the transaction price and amounts allocated to each accounting period related to the performance obligations of each contract. There have been no changes to the methodology used in these judgements and estimates for determining revenues. Some of the estimates used when determining revenue recognition relate to variable customer consideration that changes from month to month. The Company uses the most likely amount method to determine the estimated variable consideration, relying on historical consideration received, customer status and projected usage to determine the most likely consideration amount. The amount of variable consideration recognized is constrained and is only included in the transaction price to the extent that it is probable that a significant reversal of cumulative revenue recognized will not occur.

The performance obligations are measured using the output method to recognize revenue based on direct measurements of the value to the customer of the services transferred to date. Most of the Company’s contracts are satisfied over time, and as each contract has a predefined service period. This allows for a reliable way to measure performance obligations remaining and completed. The Company does have some contracts that are satisfied at a point in time upon delivery of services. The criteria for the completion of these contracts is defined in each contract with a customer so that there is no judgment required in evaluating when the service is delivered to the customer. Any discount given is allocated to the performance obligation and is treated as reduction to the transaction price. Due to the month to month nature of the Company’s contracts with customers, no financing or time value of money component exists related to the contracts with customers. Due to the month to month nature of the Company’s contracts with customers, we have elected to utilize the optional practical expedient from ASC 606-10-50-14 through 50-14A for disclosing the remaining performance obligations. The remaining performance obligations as of the balance sheet date consist of trainings and availability and use of the SharpSpring platform over the remainder of the contract, which is typically less than 30 days.

From time to time, the Company offers refunds to customers and experiences credit card chargebacks relating to cardholder disputes that are commonly experienced by businesses that accept credit cards. The Company makes estimates for refunds and credit card chargebacks based on historical experience.

Deferred Revenue

Deferred revenue consists of payments received in advance of the Company’s providing the services. Deferred revenue is earned over the service period identified in each contract. The majority of our deferred revenue balances (contract liabilities) arise from upfront implementation and training fees for its SharpSpring marketing automation solution that are paid in advance.  These services are typically performed over a 60-day period, and the revenue is recognized over that period.  Additionally, some of the Company’s customers pay for services in advance on a periodic basis (such as monthly, quarterly, annually or bi-annually). In situations where a customer pays in advance for a one-year service period, the deferred revenue is recognized over that service period. The deferred revenue balances were $279,818 and $280,159 as of December 31, 2017 and 2016, respectively. Deferred revenue during the three months ended June 30, 2018 and 2017 increased by $378,190 and $268,247, respectively. These increases were offset by revenue recognized of $358,127 and $305,623 during the same periods. Deferred revenue during the six months ended June 30, 2018 and 2017 increased by $719,609 and $476,607, respectively. These increases were offset by revenue recognized of $679,012 and $506,913 during the same periods. The Company had deferred revenue contract liability balances of $318,586 and $279,818 as of June 30, 2018 and December 31, 2017, respectively. The company expects to recognize 100% of the revenue on of these remaining performance obligations within 12 months. Deferred revenue is subject to foreign currency fluctuations which is reflected in the foreign currency translation.

Accrued Revenue

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset.  A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. The accrued revenue contract asset balances were $554,603 and $439,559 as of December 31, 2017 and 2016, respectively. Revenue billed that was included in accrued revenue at the beginning of the period for the three months ending June 30, 2018 and 2017 was $628,497 and $466,610, respectively. Revenue billed that was included in accrued revenue at the beginning of the period for the six months ending June 30, 2018 and 2017 was $554,603 and $439,559, respectively. Accrued revenue not billed in the three and six months ending June 30, 2018 and 2017 was $646,452 and $554,603, respectively. The Company had accrued revenue contract asset balances of $646,452 and $554,603 as of June 30, 2018 and December 31, 2017, respectively. Accrued revenue is subject to foreign currency fluctuations which is reflected in the foreign currency translation.

Concentration of Credit Risk and Significant Customers

Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash and cash equivalents. At June 30, 2018 and December 31, 2017, the Company had cash balances at financial institutions that exceed federally insured limits. The Company maintains its cash balances with accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

There were no customers that accounted for more than 10% of total revenue or 10% of total accounts receivable for any financial period presented.

Cost of Services

Cost of services consists primarily of direct labor costs associated with support and customer onboarding and technology hosting and license costs associated with the cloud-based platform.

Credit Card Processing Fees

Credit card processing fees are included as a component of general and administrative expenses and are expensed as incurred.

Advertising Costs

The Company expenses advertising costs as incurred. Advertising and marketing expenses were $1,294,274 and $797,173 for the three months ended June 30, 2018 and 2017, respectively. Advertising and marketing expenses were $2,743,701 and $1,342,948 for the six months ended June 30, 2018 and 2017, respectively.

Research and Development Costs and Capitalized Software Costs

We capitalize certain costs associated with internal use software during the application development stage, mostly related to software that we use in providing our hosted solutions. We expense costs associated with preliminary project phase activities, training, maintenance and any post-implementation period costs as incurred. For the three months ended June 30, 2018 and 2017, we capitalized $39,210 and $17,392, respectively, in software development costs. For the six months ended June 30, 2018 and 2017, we capitalized $66,446 and $33,938, respectively, in software development costs. We amortize capitalized software costs over the estimated useful life of the software, which is typically estimated to be 3 years, once the related project has been completed and deployed for customer use. At June 30, 2018 and December 31, 2017, the net carrying value of capitalized software was $121,446 and $86,857, respectively.

All other software development costs are charged to expenses when incurred, and generally consist of salaries, software development tools and personnel-related costs for those engaged in research and development activities.

Capitalized Cost of Obtaining a Contract

The Company capitalizes sales commission costs which are incremental to obtaining a contract. We expense costs that are related to obtaining a contract, but are not incremental such as other sales and marketing costs and other costs that would be incurred regardless of if the contract was obtained. Capitalized costs are amortized using the straight-line amortization over the estimated weighted average life of the customer, which we have estimated to be 3 years. At June 30, 2018 the net carrying value of the capitalized cost of obtaining a contract was $1,248,584, of which $665,807 is included in other current assets and $582,777 is included in other long-term assets. At December 31, 2017, the net carrying value of the capitalized cost of obtaining a contract was $1,218,833, of which $631,203 is included in other current assets and $587,630 is included in other long-term assets. The Company amortized expenses for the costs of obtaining contracts of $185,701 and $130,226 for the three months ended June 30, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods. The Company amortized expenses for the costs of obtaining contracts of $363,239 and $242,151 for the six months ended June 30, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods.

Stock Compensation

We account for stock-based compensation in accordance with FASB ASC 718 “Compensation — Stock Compensation” which requires companies to measure the cost of employee services received in exchange for an award of an equity instrument based on the grant-date fair value of the award. Stock-based compensation expense is recognized on a straight-line basis over the requisite service period.

Net Loss Per Share

Basic net loss per share is computed by dividing net loss by the weighted average number of common shares outstanding for the period. Diluted net loss per share is computed by giving effect to all potential dilutive common stock equivalents for the period. For purposes of this calculation, options to purchase common stock, warrants and the conversion option of the convertible Notes (Note 5) are considered to be potential common shares outstanding. Since the Company incurred net losses for each of the periods presented, diluted net loss per share is the same as basic net loss per share. The Company’s potential common shares outstanding were not included in the calculation of diluted net loss per share as the effect would be anti-dilutive.

Comprehensive Income (Loss)

Comprehensive income or loss includes all changes in equity during a period from non-owner sources, such as net income or loss and foreign currency translation adjustments.

Recently Issued Accounting Standards

Recent accounting standards not included below are not expected to have a material impact on our consolidated financial position and results of operations.

In February 2016, the FASB issued guidance that requires lessees to recognize most leases on their balance sheets but record expenses on their income statements in a manner similar to current accounting. For lessors, the guidance modifies the classification criteria and the accounting for sales-type and direct financing leases. The guidance is effective in 2019 with early adoption permitted. The Company is currently evaluating the impact of this guidance on the consolidated financial statements.

In January 2017, the FASB issued guidance simplifying the accounting for goodwill impairment by removing Step 2 of the goodwill impairment test. Under current guidance, Step 2 of the goodwill impairment test requires entities to calculate the implied fair value of goodwill in the same manner as the amount of goodwill recognized in a business combination by assigning the fair value of a reporting unit to all of the assets and liabilities of the reporting unit. The carrying value in excess of the implied fair value is recognized as goodwill impairment. Under the new standard, goodwill impairment is recognized based on Step 1 of the current guidance, which calculates the carrying value in excess of the reporting unit’s fair value. The new standard is effective beginning in January 2020, with early adoption permitted. We do not believe the adoption of this guidance will have a material impact on our consolidated financial statements.

In May 2014, the FASB issued updated guidance and disclosure requirements for recognizing revenue from contracts with customers. This new revenue recognition standard became effective for the Company on January 1, 2018. In addition to providing guidance on when and how revenue is recognized, the new standard also provides guidance on accounting for costs of obtaining contracts primarily related to aligning the expense with the period in which the value is recognized. As a result of this new standard, the Company was required to capitalize certain costs related to obtaining contracts associated with commissions expense paid to salespeople. The Company is using the retrospective transition method to adjust each prior reporting period presented for this new method of accounting for costs associated with obtaining contracts. The application of the retrospective transition was applied to all contracts at the date of initial application. The following tables present our results under our historical method and as adjusted to reflect these accounting changes.

	Historical Accounting Method			Effect of Adoption of New ASU			As Adjusted
Three Months Ended June 30, 2018
Sales and Marketing Expense		2,396,227			(39,827	)		2,356,400
Total operating expense		4,943,650			(39,827	)		4,903,823
Operating loss		(2,008,723	)		39,827			(1,968,896	)
Loss before income taxes		(2,800,603	)		39,827			(2,760,776	)
Benefit for income tax		(294,543	)		-			(294,543	)
Net loss		(2,506,060	)		39,827			(2,466,233	)
Basic net loss per share		(0.29	)		-			(0.29	)
Diluted net loss per share		(0.29	)		-			(0.29	)
Six Months Ended June 30, 2018
Sales and Marketing Expense		4,757,181			(29,750	)		4,727,431
Total operating expense		9,796,513			(29,750	)		9,766,763
Operating loss		(4,077,220	)		29,750			(4,047,470	)
Loss before income taxes		(4,800,472	)		29,750			(4,770,722	)
Benefit for income tax		(252,546	)		-			(252,546	)
Net loss		(4,547,926	)		29,750			(4,518,176	)
Basic net loss per share		(0.53	)		-			(0.53	)
Diluted net loss per share		(0.53	)		-			(0.53	)
Balance as of June 30, 2018
Other current assets		326,007			665,807			991,814
Other long-term assets		25,000			582,777			607,777
Total assets		25,572,868			1,248,584			26,821,452
Accumulated deficit		(13,640,644	)		1,248,584			(12,392,060	)

	Historical Accounting Method			Effect of Adoption of New ASU			As Adjusted
Three Months Ended June 30, 2017
Sales and Marketing Expense		1,577,968			(41,679	)		1,536,289
Total operating expense		3,672,732			(41,679	)		3,631,053
Operating loss		(1,721,256	)		41,679			(1,679,577	)
Loss before income taxes		(1,709,495	)		41,679			(1,667,816	)
Benefit for income tax		(394,147	)		(947	)		(395,094	)
Net loss		(1,315,348	)		42,626			(1,272,722	)
Basic net loss per share		(0.18	)		0.03			(0.15	)
Diluted net loss per share		(0.18	)		0.03			(0.15	)
Six Months Ended June 30, 2017
Sales and Marketing Expense		3,223,838			(138,027	)		3,085,811
Total operating expense		7,466,054			(138,027	)		7,328,027
Operating loss		(3,762,466	)		138,027			(3,624,439	)
Loss before income taxes		(3,683,861	)		138,027			(3,545,834	)
Benefit for income tax		(893,840	)		-			(893,840	)
Net loss		(2,790,021	)		138,027			(2,651,994	)
Basic net loss per share		(0.34	)		0.02			(0.32	)
Diluted net loss per share		(0.34	)		0.02			(0.32	)
Balance as of December 31, 2017
Other current assets		267,924			631,203			899,127
Other long-term assets		25,000			587,631			612,631
Total assets		20,463,289			1,218,834			21,682,123
Accumulated deficit		(9,092,717	)		1,218,834			(7,873,883	)

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Goodwill and Other Intangible Assets

6 Months Ended

Jun. 30, 2018

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Other Intangible Assets

Intangible assets are as follows:

	As of June 30, 2018
	Gross					Net
	Carrying		Accumulated			Carrying
	Amount		Amortization			Value
Amortized intangible assets:
Trade names	$	120,000	$	(101,496	)	$	18,504
Technology		2,130,000		(827,000	)		1,303,000
Customer relationships		4,095,758		(3,321,262	)		774,496
Unamortized intangible assets:		6,345,758		(4,249,758	)		2,096,000
Goodwill							8,864,710
Total intangible assets						$	10,960,710

Estimated amortization expense for the remainder of 2018 and subsequent years is as follows:

Remainder of 2018	$	229,998
2019		381,000
2020		332,000
2021		280,000
2022		228,000
2023		180,000
Thereafter		465,002
Total	$	2,096,000

Amortization expense for the three months ended June 30, 2018 and 2017 was $115,000 and $131,869, respectively. Amortization expense for the six months ended June 30, 2018 and 2017 was $230,000 and $263,392, respectively.

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Credit Facility

6 Months Ended

Jun. 30, 2018

Debt Disclosure [Abstract]

Credit Facility

In March 2016, the Company entered into a $2.5 million revolving loan agreement (the “Credit Facility”) with Western Alliance Bank. The facility originally matured on March 21, 2018 and was amended to mature on March 31, 2020. There are no mandatory amortization provisions and the Credit Facility is payable in full at maturity. Loan proceeds accrue interest at the higher of Western Alliance Bank’s Prime interest rate (5.00% as of June 30, 2018) or 5.00%, plus 1.75%. The Credit Facility is collateralized by a lien on substantially all of the existing and future assets of the Company and secured by a pledge of 100% of the capital stock of SharpSpring Technologies, Inc. and Quattro Hosting, LLC and a 65% pledge of the Company’s foreign subsidiaries’ stock. The Credit Facility subjects the Company to a number of restrictive covenants, including financial and non-financial covenants customarily found in loan agreements for similar transactions. The Credit Facility also restricts our ability to pay cash dividends on our common stock. There are no amounts outstanding under the Credit Facility and no events of default occurred.

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Convertible Notes

6 Months Ended

Jun. 30, 2018

Convertible Notes

Convertible Notes

On March 28, 2018, we issued $8.0 million in aggregate principal amount of convertible notes (the “Notes”). Interest accrues at a rate of 5.0% per year and is “payable in kind” annually in the form of the issuance of additional notes (“PIK Notes”). The principal amount of the Note and the PIK Notes are due and payable in full on the fifth anniversary of the date of the Notes. The Company shall have the right to extend the maturity date for up to six months on up to three separate occasions, with interest accruing at a rate of 10% during any such extension periods. The Notes are convertible into shares of the Company’s common stock at any time by the holder at a fixed conversion price of $7.50 per share, subject to customary adjustments for specified corporate events. Additionally, if the Notes and PIK Notes are not converted into common stock by the holder, at the maturity date, the Company may elect to convert all outstanding Notes and PIK Notes into shares of the Company’s common stock at a conversion price equal to 80% of the volume weighted average closing price of the Company’s common stock for the 30 trading days prior to an including the maturity date. We received net proceeds from the offering of approximately $7.9 million after adjusting for debt issue costs, including financial advisory and legal fees.

The Notes are unsecured obligations and are subordinate in right of payment to the Credit Facility (Note 4). So long as any Notes are outstanding, except as the investor may otherwise agree in writing, the Company shall at no time (i) have outstanding senior indebtedness in an aggregate amount exceeding 18.6% of the Company’s trailing twelve-month revenue, (ii) incur any indebtedness that is both junior in right of payment to the obligations of the Company to its senior secured lender and senior to the Company’s obligations under the Notes or (iii) enter into any agreement with any lender or other third party that would (A) prohibit the Company from issuing PIK Notes at any time or under any circumstances or (B) prohibit the conversion of the Notes in accordance with their terms at any time or under any circumstances. Prior to this offering, the Company had no outstanding indebtedness for borrowed money. The holder of the Notes must notify the Company at least 120 days prior to the maturity of the Notes of its election to convert the Notes.

The convertible note agreement contains customary events of default with respect to the Notes and provides that upon certain events of default occurring and continuing, the investor, by written notice to the Company may declare the entire outstanding principal amount of this Note and all accrued but unpaid interest to be immediately due and payable. During the continuance of an event of default, the investor shall have recourse to any and all remedies available to under applicable law. The Notes were recorded upon issuance at amortized cost in accordance with applicable accounting guidance. As there is no difference in the amount recorded at inception and the face value of the Notes, interest expense will be accreted at the stated interest rate under the terms of the Notes. Total interest expense related to the Notes will be impacted by the amortization of the debt issuance cost using the effective interest method.

The Company would be required to accelerate and issue the PIK Notes through the maturity of the Notes if the Company elects to convert the Notes prior to maturity (which it can do upon certain conditions) or if there is a change in control. Pursuant to accounting guidance, for each of these situations, the Company determined that the economic characteristics of these “make whole” features were not considered clearly and closely related to the Company’s stock. Accordingly, these features were determined to be “embedded derivatives” and were bifurcated from the Notes and separately accounted for on a combined basis at fair value as a single derivative. The fair value of the derivatives as of June 30, 2018 was a liability of $267,579 which is included within the non-current liabilities on the balance sheet. The derivative is being accounted for at fair value, with subsequent changes in the fair value to be reported as part of Other income (expense), net in the Consolidated Statement of Operations.

Additionally, the investor’s conversion option was analyzed for embedded derivative treatment, but the conversion option qualifies for a scope exception as it is considered to be clearly and closely related to the Company’s stock.

The net carrying amount of the Notes at June 30, 2018 was as follows:

	Six Months Ended
	June 30,
	2018			2017
Principal amount	$	8,000,000			-
Accrued interest paid-in-kind		104,301			-
Unamortized debt issuance costs		(135,025	)		-
Original embedded derivative conversion feature		185,870
Net carrying value	$	8,155,146		$	-

We incurred certain third-party costs in connection with our issuance of the Notes, principally related to financial advisory and legal fees, which are being amortized to interest expense ratably over the five-year term of the Notes.

The following table sets forth total interest expense related to the Notes for the period ended June 30, 2018:

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2018			2017			2018			2017
Contractual interest paid-in-kind expense (non-cash)		100,000			-			104,301			-
Amortization of debt issuance costs (non-cash)		6,359			-			6,632			-
Total interest expense		106,359			-			110,933			-
Effective interest rate		5.3	%		0.0	%		5.3	%		0.0	%

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Changes in Accumulated Other Comprehensive Income (Loss)

6 Months Ended

Jun. 30, 2018

Equity [Abstract]

Changes in Accumulated Other Comprehensive Income (Loss)

	Foreign Currency
	Translation
	Adjustment
Balance as of December 31, 2017	$	(480,762	)
Other comprehensive income (loss) prior to reclassifications		-
Amounts reclassified from accumulated other comprehensive income		-
Tax effect		-
Net current period other comprehensive loss		115,542
Balance as of June 30, 2018	$	(365,220	)

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Net Loss Per Share

6 Months Ended

Jun. 30, 2018

Earnings Per Share [Abstract]

Net Loss Per Share

Basic net loss per share is computed by dividing net loss by the weighted average number of common shares outstanding for the period. Diluted net loss per share is computed by giving effect to all potential dilutive common stock equivalents for the period. For purposes of this calculation, options to purchase common stock, warrants and the conversion option of the convertible Notes (Note 5) are considered to be potential common shares outstanding.

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2018			2017			2018			2017
Net loss	$	(2,466,233	)	$	(1,272,722	)	$	(4,518,176	)	$	(2,651,994	)
Basic weighted average common shares outstanding		8,474,616			8,381,748			8,459,036			8,375,499
Add incremental shares for:
Warrants		-			-			-			-
Stock options		-			-			-			-
Convertible notes		-			-			-			-
Diluted weighted average common shares outstanding		8,474,616			8,381,748			8,459,036			8,375,499
Net loss per share:
Basic	$	(0.29	)	$	(0.15	)	$	(0.53	)	$	(0.32	)
Diluted	$	(0.29	)	$	(0.15	)	$	(0.53	)	$	(0.32	)

Additionally, since the Company incurred net losses for each of the periods presented, diluted net loss per share is the same as basic net loss per share. The Company’s outstanding warrants, stock options, and convertible notes were not included in the calculation of diluted net loss per share as the effect would be anti-dilutive. The following table contains all potentially dilutive common stock equivalents:

	Three and Six Months Ended
	June 30,
	2018		2017
Warrants		44,000		170,973
Stock options		1,483,566		1,323,726
Convertible notes		1,080,573		-

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Income Taxes

6 Months Ended

Jun. 30, 2018

Income Tax Disclosure [Abstract]

Income Taxes

The income tax expense we record in any interim period is based on our estimated effective tax rate for the year for each jurisdiction that we operate in. The calculation of our estimated effective tax rate requires an estimate of pre-tax income by tax jurisdiction, as well as total tax expense for the fiscal year. Accordingly, this tax rate is subject to adjustment if, in subsequent interim periods, there are changes to our initial estimates of total tax expense, pre-tax income, or pre-tax income by jurisdiction.

During the three months ended June 30, 2018 and 2017, the Company recorded income tax benefits of $294,543 and $395,094, respectively, from continuing operations. During the six months ended June 30, 2018 and 2017, the Company recorded income tax benefit of $252,546 and income tax benefit of $893,840, respectively, from continuing operations. The blended effective tax rate for the six months ending June 30, 2018 and 2017 was 5.3% and 25.2%, respectively. The blended effective tax rate varies from our statutory U.S. tax rate due to income generated in certain other jurisdictions at various tax rates.

The income tax benefits for the three and six months ended June 30, 2018 related to return to provision adjustments for the 2017 year and a benefit recorded for net operation losses that can be used to offset future deferred tax liabilities associated with goodwill. These benefits were partially offset by state income taxes for our consolidated U.S. entities as well as taxes related to income derived in foreign jurisdictions at the applicable statutory tax rates. During 2018, we have recorded a full valuation allowance against the majority of our U.S. net operating loss deferred tax assets, so there is no tax benefit recorded on the income statement for those losses. For the three and six months ended June 30, 2017, our income tax benefit related to losses incurred by our consolidated U.S. entities offset by a small amount of tax expense related to income derived in foreign jurisdictions at the applicable statutory tax rates.

In December 2017, the Company reasonably estimated that it will not have a transition tax related to the repatriation of foreign earnings for the impact of the U.S. Tax Cuts and Jobs Act (“Tax Act”). The Company has not yet finalized these calculations and no adjustments to the provisional amount have been made in the current period. We will finalize the provisional amounts within one year from the date of enactment.

Valuation Allowance

We record a deferred tax asset if we believe that it is more likely than not that we will realize a future tax benefit. Ultimate realization of any deferred tax asset is dependent on our ability to generate sufficient future taxable income in the appropriate tax jurisdiction before the expiration of carryforward periods, if any. Our assessment of deferred tax asset recoverability considers many different factors including historical and projected operating results, the reversal of existing deferred tax liabilities that provide a source of future taxable income, the impact of current tax planning strategies and the availability of future tax planning strategies. We establish a valuation allowance against any deferred tax asset for which we are unable to conclude that recoverability is more likely than not. This is inherently judgmental, since we are required to assess many different factors and evaluate as much objective evidence as we can in reaching an overall conclusion. The particularly sensitive component of our evaluation is our projection of future operating results since this relies heavily on our estimates of future revenue and expense levels by tax jurisdiction.

In making our assessment of deferred tax asset recoverability, we considered our historical financial results, our projected future financial results, the planned reversal of existing deferred tax liabilities and the impact of any tax planning actions. Based on our analysis we noted both positive and negative factors relative to our ability to support realization of certain deferred tax assets. However, based on the weighting of all the evidence, including the near- term effect on our income projections of investments we are making in our team, product and systems infrastructure, we concluded that it was more likely than not that the majority of our deferred tax assets related to temporary differences and net operating losses may not be recovered. The establishment of a valuation allowance has no effect on our ability to use the underlying deferred tax assets prior to expiration to reduce cash tax payments in the future to the extent that we generate taxable income.

At June 30, 2018 and December 31, 2017, we have established a valuation allowance of $3.1 million and $1.9 million, respectively, against certain deferred tax assets given the uncertainty of recoverability of these amounts.

On June 21, 2018, the U.S. Supreme Court issued its decision in South Dakota v. Wayfair, which overturned previous case law that precluded states from requiring retailers to collect and remit sales and use tax collection on sales made to in-state customers unless the retailer had physical presence in the state. Although this case is limited to sales tax collection obligations, we continue to monitor the potential impact of this decision on our state income tax footprint.

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Defined Contribution Retirement Plan

6 Months Ended

Jun. 30, 2018

Retirement Benefits [Abstract]

Defined Contribution Retirement Plan

Starting in 2016, we offered our U.S. employees the ability to participate in a 401(k) plan. Eligible U.S. employees may contribute up to 100% of their eligible compensation, subject to limitations established by the Internal Revenue Code. The Company contributes a matching contribution equal to 100% of each such participant’s contribution up to the first 3% of their annual eligible compensation. We charged $61,586 and $54,579 to expense in the three months ended June 30, 2018 and 2017, respectively, associated with our matching contribution in those periods. We charged $121,924 and $91,074 to expense in the six months ended June 30, 2018 and 2017, respectively, associated with our matching contribution in those periods.

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Stock-Based Compensation

6 Months Ended

Jun. 30, 2018

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Stock-Based Compensation

The Company grants stock option awards to officers and employees and grants stock awards to directors as compensation for their service to the Company.

In November 2010, the Company adopted the 2010 Stock Incentive Plan (“the Plan”) which was amended in April 2011, August 2013, April 2014, February 2016, March 2017, and June 2018. The plan was restated in its entirety in August 2018. As amended, up to 2,600,000 shares of common stock are available for issuance under the Plan. The Plan provides for the issuance of stock options and other stock-based awards.

Stock Options

Stock option awards under the Plan have a 10-year maximum contractual term and must be issued at an exercise price of not less than 100% of the fair market value of the common stock at the date of grant. The Plan is administered by the Board of Directors, which has the authority to determine to whom options may be granted, the period of exercise and what other restrictions, if any, should apply. Vesting for awards granted to date under the Plan is principally over four years from the date of the grant, with 25% of the award vesting after one year and monthly vesting thereafter.

Option awards are valued based on the grant date fair value of the instruments, net of estimated forfeitures, using a Black-Scholes option pricing model with the following assumptions:

	Six Months Ended June 30,
	2018	2017
Volatility	48 – 49%	48-49%
Risk-free interest rate	2.34% - 2.84%	1.90% - 2.26%
Expected term	6.25 years	6.25 years

The weighted average grant date fair value of stock options granted during the six months ended June 30, 2018 and 2017 was $2.34 and $2.40, respectively.

For grants prior to January 1, 2015, the volatility assumption was based on historical volatility of similar sized companies due to lack of historical data of the Company’s stock price. For all grants subsequent to January 1, 2015, the volatility assumption reflects the Company’s historic stock volatility for the period of February 1, 2014 forward, which is the date the Company’s stock started actively trading. The risk-free interest rate was determined based on treasury securities with maturities equal to the expected term of the underlying award. The expected term was determined based on the simplified method outlined in Staff Accounting Bulletin No. 110.

Stock option awards are expensed on a straight-line basis over the requisite service period. During the three months ended June 30, 2018 and 2017, the Company recognized expense of $189,344 and $175,405, respectively, associated with stock option awards. During the six months ended June 30, 2018 and 2017, the Company recognized expense of $382,879 and $359,752, respectively, associated with stock option awards. At June 30, 2018, future stock compensation expense associated with stock options (net of estimated forfeitures) not yet recognized was $1,556,548 and will be recognized over a weighted average remaining vesting period of 2.9 years. The following summarizes stock option activity for the six months ended June 30, 2018:

				Weighted		Weighted		Aggregate
	Number of			Average		Average Remaining		Intrinsic
	Options			Exercise Price		Contractual Life		Value
Outstanding at December 31, 2017		1,069,330		$	5.11		7.0	$	36,693
Granted		492,350			4.67
Exercised		(50,609	)		4.93
Expired		(17,980	)		7.49
Forfeited		(9,525	)		4.72
Outstanding at June 30, 2018		1,483,566		$	4.95		8.2	$	4,900,794
Exercisable at June 30, 2018		565,113		$	5.30		7.0	$	1,945,382

The total intrinsic value of stock options exercised during the three months ended June 30, 2018 was $157,036. There were no stock options exercised during the three months ended June 30, 2017. The total intrinsic value of stock options exercised during the six months ended June 30, 2018 was $157,601. There were no stock options exercised during the six months ended June 30, 2017.

Stock Awards

During the three months ended June 30, 2018 and 2017, the Company issued 6,915 and 12,786 shares, respectively, to non-employee directors as compensation for their service on the board. Such stock awards are immediately vested. During the six months ended June 30, 2018 and 2017, the Company issued 15,870 and 23,670 shares, respectively, to non-employee directors as compensation for their service on the board. Such stock awards are immediately vested.

Stock awards are valued based on the closing price of our common stock on the date of grant, and compensation cost is recorded on a straight-line basis over the share vesting period. The total fair value of stock awards granted, vested and expensed during the three months ended June 30, 2018 and 2017 was $49,462 and $56,271, respectively. The total fair value of stock awards granted, vested and expensed during the six months ended June 30, 2018 and 2017 was $93,341 and $112,650, respectively. As of June 30, 2018, there was no unrecognized compensation cost related to stock awards. As of June 30, 2018, there was no unrecognized compensation cost related to stock awards.

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Warrants

6 Months Ended

Jun. 30, 2018

Warrants and Rights Note Disclosure [Abstract]

Warrants

During 2014, the Company issued warrants to certain service providers. The following table summarizes information about the Company’s warrants at June 30, 2018:

				Weighted		Weighted
	Number of			Average		Average Remaining		Intrinsic
	Units			Exercise Price		Contractual Term		Value
Outstanding at December 31, 2017		80,000		$	7.81		2.1	$	33,660
Granted		-			-
Exercised		(36,000	)		7.81
Cancelled		-			-
Outstanding at June 30, 2018		44,000		$	7.81		1.8	$	-
Exercisable at June 30, 2018		44,000		$	7.81		1.8	$	-

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Commitments and Contingencies

6 Months Ended

Jun. 30, 2018

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingencies

Litigation

The Company may from time to time be involved in legal proceedings arising from the normal course of business. The Company is not currently a party to any litigation of a material nature.

Operating Leases and Service Contracts

The Company currently rents its primary office facility under a five-year lease which started in September 2016 (the “2016 Lease”). On April 18, 2018, the Company entered into a lease for the Company’s new principal office (the “2018 Lease”) to lease approximately 25,000 square feet of office space. The term of the 2018 Lease is ten years, beginning on the date on which the Company takes possession of and occupies all or any part of the premises for normal business activities, which is expected to be in the fourth quarter of 2018. The term may be extended for an additional 5 years in incremental one-year periods, subject to certain conditions described in the 2018 Lease. Base rent for the first year of the 2018 Lease is approximately $619,000, with increases in base rent occurring every two years. In conjunction with the signing of the 2018 Lease, the Company has agreed to assign the 2016 Lease to the landlord from the 2018 Lease (the “Assignment”). If the landlord shall fail to pay the 2016 Lease obligations under the Assignment, the Company will be obligated to pay the obligations, but has a contractual right to reduce its payments to the landlord related to the 2018 Lease by equal amounts. In the below table of future contractual payments, the Company has reflected the 2016 Lease through October 31, 2018 and the 2018 Lease thereafter reflecting the estimated commencement date 2018 Lease and Assignment of the 2016 Lease.

Most of the Company’s service contracts are on a month-to-month basis, however, some contracts and agreements extend out to longer periods. Future minimum lease payments and payments due under non-cancelable service contracts are as follows as of June 30, 2018:

Remainder of 2018	$	326,177
2019		618,557
2020		623,009
2021		645,265
2022		649,717
2023		671,973
Thereafter		3,408,119
Total	$	6,942,817

Employment Agreements

The Company has employment agreements with several members of its leadership team and executive officers.

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Disaggregation of Revenue

6 Months Ended

Jun. 30, 2018

Disaggregation of Revenue [Abstract]

Disaggregation of Revenue

The company operates as one reporting segment. Operating segments are defined as components of an enterprise for which separate financial information in regularly evaluated by the chief operating decision makers (“CODM”), which is the Company’s chief executive office, in deciding how to allocate resources and assess performance. The Company does not present geographical information about revenues because it is impractical to do so. Disaggregated revenue for the three and six months ended June 30, 2018 and 2017 are as follows:

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2018		2017		2018		2017
Revenue by Product:
Mail + Product Revenue	$	123,131	$	152,951	$	244,295	$	331,211
Marketing Automation Revenue		4,319,158		3,093,469		8,382,657		5,938,642
Total Revenue	$	4,442,289	$	3,246,420	$	8,626,952	$	6,269,853
Revenue by Type:
Upfront Fees	$	370,288	$	266,080	$	701,120	$	494,128
Recurring Revenue		4,072,001		2,980,340		7,925,832		5,775,725
Total Revenue	$	4,442,289	$	3,246,420	$	8,626,952	$	6,269,853

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Summary of Significant Accounting Policies (Policies)

6 Months Ended

Jun. 30, 2018

Accounting Policies [Abstract]

Basis of Presentation and Consolidation

The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP). Our Consolidated Financial Statements include the accounts of SharpSpring, Inc. and our subsidiaries (“the Company”). Our Consolidated Financial Statements reflect the elimination of all significant inter-company accounts and transactions. The results of operations for the interim periods presented are not necessarily indicative of the results to be expected for any subsequent quarter or for the entire year ending December 31, 2018.

Use of Estimates

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Operating Segments

The Company operates as one operating segment. Operating segments are defined as components of an enterprise for which separate financial information is regularly evaluated by the chief operating decision maker (“CODM”), which is the Company’s chief executive officer, in deciding how to allocate resources and assess performance. The Company’s CODM evaluates the Company’s financial information and resources and assess the performance of these resources on a consolidated basis. The Company does not present geographical information about revenues because it is impractical to do so.

Foreign Currencies

The Company’s subsidiaries utilize the U.S. Dollar, Swiss Franc and South African Rand as their functional currencies. The assets and liabilities of these subsidiaries are translated at ending exchange rates for the respective periods, while revenues and expenses are translated at the average rates in effect for the period. The related translation gains and losses are included in other comprehensive income or loss within the Consolidated Statements of Comprehensive Loss.

Cash and Cash Equivalents

Cash equivalents are short-term, liquid investments with remaining maturities of three months or less when acquired. Cash and cash equivalents are deposited or managed by major financial institutions and at most times are in excess of Federal Deposit Insurance Corporation (FDIC) insurance limits.

Fair Value of Financial Instruments

U.S. GAAP establishes a fair value hierarchy which has three levels based on the reliability of the inputs to determine the fair value. These levels include: Level 1, defined as inputs such as unadjusted quoted prices in active markets for identical assets or liabilities; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for use when little or no market data exists, therefore requiring an entity to develop its own assumptions.

The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, deposits, embedded derivatives (associated with our convertible notes) and accounts payable. The carrying amount of cash and cash equivalents, accounts receivable and accounts payable approximates fair value because of the short-term nature of these items. The fair value of the embedded derivatives is calculated using Level 3 unobservable inputs, utilizing a probability-weighted expected value model to determine the liability. The fair value of the embedded derivatives at June 30, 2018 was a liability balance of $267,579.

Accounts Receivable

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. Accounts receivable are carried at the original invoiced amount less an allowance for doubtful accounts based on the probability of future collection.  Management reviews accounts receivable on a periodic basis to determine if any receivables will potentially be uncollectible. The Company reserves for receivables that are determined to be uncollectible, if any, in its allowance for doubtful accounts. After the Company has exhausted all collection efforts, the outstanding receivable is written off against the allowance.

The following table presents the balances of accounts receivable as of June 30, 2018 and December 31, 2017:

Accounts Receivable and Unbilled Receivables

	June 30,			December 31,
	2018			2017
Accounts receivable	$	192,102		$	611,293
Unbilled receivables		646,452			554,603
Gross receivables	$	838,554		$	1,165,896
Allowance for doubtful accounts		(149,283	)		(525,937	)
Accounts receivable and unbilled receivables, net	$	689,271		$	639,959

During the second quarter of 2018, the Company wrote off approximately $351,000 of accounts receivable against the allowance for doubtful accounts, with zero net loss recognized in the period as the accounts were already fully reserved.

Intangibles

Finite-lived intangible assets include trade names, developed technologies and customer relationships and are amortized based on the estimated economic benefit over their estimated useful lives, with original periods ranging from 5 to 11 years. We continually evaluate the reasonableness of the useful lives of these assets. Finite-lived intangibles are tested for recoverability whenever events or changes in circumstances indicate the carrying amounts may not be recoverable. Impairment losses are measured as the amount by which the carrying value of an asset group exceeds its fair value and are recognized in operating results. Judgment is used when applying these impairment rules to determine the timing of the impairment test, the undiscounted cash flows used to assess impairments and the fair value of an asset group. The dynamic economic environment in which the Company operates, and the resulting assumptions used to estimate future cash flows impact the outcome of these impairment tests.

Goodwill and Impairment

As of June 30, 2018, and December 31, 2017, we had recorded goodwill of $8,864,710 and $8,872,898, respectively. Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible net assets acquired in the SharpSpring and GraphicMail acquisitions. Under Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 350, “Intangibles - Goodwill and Other” deemed to have indefinite lives are no longer amortized but are subject to annual impairment tests, and tests between annual tests in certain circumstances, based on estimated fair value in accordance with FASB ASC 350-10, and written down when impaired.

Debt Issuance Costs

We incurred certain third-party costs in connection with the issuance of the 5% Convertible Notes maturing March 27, 2023 (the “Notes”), as more fully described in Note 5: Convertible Notes, principally related to legal and financial advisory fees. These costs are included as a direct reduction to the carrying value of the debt as part of the Notes on our consolidated balance sheets and are being amortized to interest expense ratably over the five-year term of the Notes.

Estimated amortization expense of debt issuance costs for the remainder of 2018 and subsequent years is as follows:

Remainder of 2018	$	12,718
2019		26,455
2020		27,855
2021		29,322
2022		30,862
2023		7,813
Total	$	135,025

Income Taxes

Provision for income taxes are based on taxes payable or refundable for the current year and deferred taxes on temporary differences between the amount of taxable income and pretax financial income and between the tax bases of assets and liabilities and their reported amounts in the financial statements. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled as prescribed in FASB ASC 740, Accounting for Income Taxes. As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes. A valuation allowance is established to reduce deferred tax assets if it is more likely than not that a deferred tax asset will not be realized.

The Company applies the authoritative guidance in accounting for uncertainty in income taxes recognized in the consolidated financial statements. This guidance prescribes a two-step process to determine the amount of tax benefit to be recognized. First, the tax position must be evaluated to determine the likelihood that it will be sustained upon external examination. If the tax position is deemed “more-likely-than-not” to be sustained, the tax position is then assessed to determine the amount of benefit to recognize in the financial statements. The amount of the benefit that may be recognized is the largest amount that has a greater than 50% likelihood of being realized upon ultimate settlement. There are no material uncertain tax positions taken by the Company on its tax returns. Tax years subsequent to 2013 remain open to examination by U.S. federal and state tax jurisdictions.

In determining the provision for income taxes, the Company uses statutory tax rates and tax planning opportunities available to the Company in the jurisdictions in which it operates. This includes recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the consolidated financial statements or tax returns to the extent pervasive evidence exists that they will be realized in future periods. The deferred tax balances are adjusted to reflect tax rates by tax jurisdiction, based on currently enacted tax laws, which are expected to be in effect in the years in which the temporary differences are expected to reverse. In accordance with the Company’s income tax policy, significant or unusual items are separately recognized in the period in which they occur. The Company is subject to routine examination by domestic and foreign tax authorities and frequently faces challenges regarding the amount of taxes due.  These challenges include positions taken by the Company related to the timing, nature and amount of deductions and the allocation of income among various tax jurisdictions. As of June 30, 2018, the Company is not being examined by domestic or foreign tax authorities.

Property and Equipment

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful life of the assets. Upon retirement or sale, the cost of assets disposed of and the related accumulated depreciation are eliminated from the accounts and any resulting gain or loss is credited or charged to operations. Repairs and maintenance costs are expensed as incurred. Depreciation expense related to property and equipment was $85,733 and $70,107 for the three months ended June 30, 2018 and 2017, respectively. Depreciation expense related to property and equipment was $161,716 and $135,190 for the six months ended June 30, 2018 and 2017, respectively. Repairs and maintenance costs are expensed as incurred.

Property and equipment as of June 30, 2018 and December 31, 2017 is as follows:

	June 30,			December 31,
	2018			2017
Property and equipment, net:
Leasehold improvements	$	128,122		$	128,122
Furniture and fixtures		397,409			355,033
Computer equipment and software		895,674			776,201
Total		1,421,205			1,259,356
Less: Accumulated depreciation and amortization		(595,658	)		(460,211	)
	$	825,547		$	799,145

Useful lives are as follows:

Leasehold improvements	3-5 years
Furniture and fixtures	3-5 years
Computing equipment	3 years
Software	3-5 years

Revenue Recognition

The Company recognizes revenue from its services when it is probable that the economic benefits associated with the transactions will flow to the Company and the amount of revenue can be measured reliably. All significant sources of revenue are the result of a contract with a customer, and as such meet all of the requirements of recognizing revenue in accordance with FASB ASC 606. For the three months ended June 30, 2018 and June 30, 2017 revenue from contracts with customers was $4.4 million and $3.2 million respectively. For the six months ended June 30, 2018 and June 30, 2017 revenue from contracts with customers was $8.6 million and $6.3 million respectively.

For the Company’s internet-based SharpSpring marketing automation solution, the services are typically offered on a month-to-month basis with a fixed fee charged in arrears each month depending on the size of the engagement with the customer. Monthly fees are recorded as revenue during the month they are earned. Some customers are charged annually in advance, for which revenues are deferred and recorded ratably over the subscription period. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs. Additionally, customers are typically charged an upfront implementation and training fee. The upfront implementation and training fees represent short-term “use it or lose it” services offered for a flat fee. Such flat fees are recognized over the service period, which is typically 60 days.

For the SharpSpring Mail+ product, the services are typically offered on a month-to-month basis. Customers are either charged in arrears based on the number of contacts in the system during the billing period or in advance if the customer selects a plan based on e-mail volume. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs.

Our products are billed in arrears or upfront, depending on the product, which creates contract assets (accrued revenue) and contract liabilities (deferred revenue). Contract assets occur due to unbilled charges that the Company has satisfied performance obligations for. Contract liabilities occur due to billing up front for charges that the Company has not yet fully satisfied performance obligations on. Both contract assets and liabilities are recognized and deferred ratably over their service periods.

The company makes judgements when determining revenue recognition. Because many of our contracts are billed in arrears, estimates are made for the transaction price and amounts allocated to each accounting period related to the performance obligations of each contract. There have been no changes to the methodology used in these judgements and estimates for determining revenues. Some of the estimates used when determining revenue recognition relate to variable customer consideration that changes from month to month. The Company uses the most likely amount method to determine the estimated variable consideration, relying on historical consideration received, customer status and projected usage to determine the most likely consideration amount. The amount of variable consideration recognized is constrained and is only included in the transaction price to the extent that it is probable that a significant reversal of cumulative revenue recognized will not occur.

The performance obligations are measured using the output method to recognize revenue based on direct measurements of the value to the customer of the services transferred to date. Most of the Company’s contracts are satisfied over time, and as each contract has a predefined service period. This allows for a reliable way to measure performance obligations remaining and completed. The Company does have some contracts that are satisfied at a point in time upon delivery of services. The criteria for the completion of these contracts is defined in each contract with a customer so that there is no judgment required in evaluating when the service is delivered to the customer. Any discount given is allocated to the performance obligation and is treated as reduction to the transaction price. Due to the month to month nature of the Company’s contracts with customers, no financing or time value of money component exists related to the contracts with customers. Due to the month to month nature of the Company’s contracts with customers, we have elected to utilize the optional practical expedient from ASC 606-10-50-14 through 50-14A for disclosing the remaining performance obligations. The remaining performance obligations as of the balance sheet date consist of trainings and availability and use of the SharpSpring platform over the remainder of the contract, which is typically less than 30 days.

From time to time, the Company offers refunds to customers and experiences credit card chargebacks relating to cardholder disputes that are commonly experienced by businesses that accept credit cards. The Company makes estimates for refunds and credit card chargebacks based on historical experience.

Deferred Revenue

Deferred revenue consists of payments received in advance of the Company’s providing the services. Deferred revenue is earned over the service period identified in each contract. The majority of our deferred revenue balances (contract liabilities) arise from upfront implementation and training fees for its SharpSpring marketing automation solution that are paid in advance.  These services are typically performed over a 60-day period, and the revenue is recognized over that period.  Additionally, some of the Company’s customers pay for services in advance on a periodic basis (such as monthly, quarterly, annually or bi-annually). In situations where a customer pays in advance for a one-year service period, the deferred revenue is recognized over that service period. The deferred revenue balances were $279,818 and $280,159 as of December 31, 2017 and 2016, respectively. Deferred revenue during the three months ended June 30, 2018 and 2017 increased by $378,190 and $268,247, respectively. These increases were offset by revenue recognized of $358,127 and $305,623 during the same periods. Deferred revenue during the six months ended June 30, 2018 and 2017 increased by $719,609 and $476,607, respectively. These increases were offset by revenue recognized of $679,012 and $506,913 during the same periods. The Company had deferred revenue contract liability balances of $318,586 and $279,818 as of June 30, 2018 and December 31, 2017, respectively. The company expects to recognize 100% of the revenue on of these remaining performance obligations within 12 months. Deferred revenue is subject to foreign currency fluctuations which is reflected in the foreign currency translation.

Accrued Revenue

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset.  A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. The accrued revenue contract asset balances were $554,603 and $439,559 as of December 31, 2017 and 2016, respectively. Revenue billed that was included in accrued revenue at the beginning of the period for the three months ending June 30, 2018 and 2017 was $628,497 and $466,610, respectively. Revenue billed that was included in accrued revenue at the beginning of the period for the six months ending June 30, 2018 and 2017 was $554,603 and $439,559, respectively. Accrued revenue not billed in the three and six months ending June 30, 2018 and 2017 was $646,452 and $554,603, respectively. The Company had accrued revenue contract asset balances of $646,452 and $554,603 as of June 30, 2018 and December 31, 2017, respectively. Accrued revenue is subject to foreign currency fluctuations which is reflected in the foreign currency translation.

Concentration of Credit Risks and Significant Customers

Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash and cash equivalents. At June 30, 2018 and December 31, 2017, the Company had cash balances at financial institutions that exceed federally insured limits. The Company maintains its cash balances with accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

There were no customers that accounted for more than 10% of total revenue or 10% of total accounts receivable for any financial period presented.

Cost of Services

Cost of services consists primarily of direct labor costs associated with support and customer onboarding and technology hosting and license costs associated with the cloud-based platform.

Credit Card Processing Fees

Credit card processing fees are included as a component of general and administrative expenses and are expensed as incurred.

Advertising Costs

The Company expenses advertising costs as incurred. Advertising and marketing expenses were $1,294,274 and $797,173 for the three months ended June 30, 2018 and 2017, respectively. Advertising and marketing expenses were $2,743,701 and $1,342,948 for the six months ended June 30, 2018 and 2017, respectively.

Research and Development Costs and Capitalized Software Costs

We capitalize certain costs associated with internal use software during the application development stage, mostly related to software that we use in providing our hosted solutions. We expense costs associated with preliminary project phase activities, training, maintenance and any post-implementation period costs as incurred. For the three months ended June 30, 2018 and 2017, we capitalized $39,210 and $17,392, respectively, in software development costs. For the six months ended June 30, 2018 and 2017, we capitalized $66,446 and $33,938, respectively, in software development costs. We amortize capitalized software costs over the estimated useful life of the software, which is typically estimated to be 3 years, once the related project has been completed and deployed for customer use. At June 30, 2018 and December 31, 2017, the net carrying value of capitalized software was $121,446 and $86,857, respectively.

All other software development costs are charged to expenses when incurred, and generally consist of salaries, software development tools and personnel-related costs for those engaged in research and development activities.

Capitalized Cost of Obtaining a Contract

The Company capitalizes sales commission costs which are incremental to obtaining a contract. We expense costs that are related to obtaining a contract, but are not incremental such as other sales and marketing costs and other costs that would be incurred regardless of if the contract was obtained. Capitalized costs are amortized using the straight-line amortization over the estimated weighted average life of the customer, which we have estimated to be 3 years. At June 30, 2018 the net carrying value of the capitalized cost of obtaining a contract was $1,248,584, of which $665,807 is included in other current assets and $582,777 is included in other long-term assets. At December 31, 2017, the net carrying value of the capitalized cost of obtaining a contract was $1,218,833, of which $631,203 is included in other current assets and $587,630 is included in other long-term assets. The Company amortized expenses for the costs of obtaining contracts of $185,701 and $130,226 for the three months ended June 30, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods. The Company amortized expenses for the costs of obtaining contracts of $363,239 and $242,151 for the six months ended June 30, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods.

Stock Compensation

We account for stock-based compensation in accordance with FASB ASC 718 “Compensation — Stock Compensation” which requires companies to measure the cost of employee services received in exchange for an award of an equity instrument based on the grant-date fair value of the award. Stock-based compensation expense is recognized on a straight-line basis over the requisite service period.

Net Loss Per Share

Basic net loss per share is computed by dividing net loss by the weighted average number of common shares outstanding for the period. Diluted net loss per share is computed by giving effect to all potential dilutive common stock equivalents for the period. For purposes of this calculation, options to purchase common stock, warrants and the conversion option of the convertible Notes (Note 5) are considered to be potential common shares outstanding. Since the Company incurred net losses for each of the periods presented, diluted net loss per share is the same as basic net loss per share. The Company’s potential common shares outstanding were not included in the calculation of diluted net loss per share as the effect would be anti-dilutive.

Comprehensive Income (Loss)

Comprehensive income or loss includes all changes in equity during a period from non-owner sources, such as net income or loss and foreign currency translation adjustments.

Recently Issued Accounting Standards

Recent accounting standards not included below are not expected to have a material impact on our consolidated financial position and results of operations.

In February 2016, the FASB issued guidance that requires lessees to recognize most leases on their balance sheets but record expenses on their income statements in a manner similar to current accounting. For lessors, the guidance modifies the classification criteria and the accounting for sales-type and direct financing leases. The guidance is effective in 2019 with early adoption permitted. The Company is currently evaluating the impact of this guidance on the consolidated financial statements.

In January 2017, the FASB issued guidance simplifying the accounting for goodwill impairment by removing Step 2 of the goodwill impairment test. Under current guidance, Step 2 of the goodwill impairment test requires entities to calculate the implied fair value of goodwill in the same manner as the amount of goodwill recognized in a business combination by assigning the fair value of a reporting unit to all of the assets and liabilities of the reporting unit. The carrying value in excess of the implied fair value is recognized as goodwill impairment. Under the new standard, goodwill impairment is recognized based on Step 1 of the current guidance, which calculates the carrying value in excess of the reporting unit’s fair value. The new standard is effective beginning in January 2020, with early adoption permitted. We do not believe the adoption of this guidance will have a material impact on our consolidated financial statements.

In May 2014, the FASB issued updated guidance and disclosure requirements for recognizing revenue from contracts with customers. This new revenue recognition standard became effective for the Company on January 1, 2018. In addition to providing guidance on when and how revenue is recognized, the new standard also provides guidance on accounting for costs of obtaining contracts primarily related to aligning the expense with the period in which the value is recognized. As a result of this new standard, the Company was required to capitalize certain costs related to obtaining contracts associated with commissions expense paid to salespeople. The Company is using the retrospective transition method to adjust each prior reporting period presented for this new method of accounting for costs associated with obtaining contracts. The application of the retrospective transition was applied to all contracts at the date of initial application. The following tables present our results under our historical method and as adjusted to reflect these accounting changes. 

	Historical Accounting Method			Effect of Adoption of New ASU			As Adjusted
Three Months Ended June 30, 2018
Sales and Marketing Expense		2,396,227			(39,827	)		2,356,400
Total operating expense		4,943,650			(39,827	)		4,903,823
Operating loss		(2,008,723	)		39,827			(1,968,896	)
Loss before income taxes		(2,800,603	)		39,827			(2,760,776	)
Benefit for income tax		(294,543	)		-			(294,543	)
Net loss		(2,506,060	)		39,827			(2,466,233	)
Basic net loss per share		(0.29	)		-			(0.29	)
Diluted net loss per share		(0.29	)		-			(0.29	)
Six Months Ended June 30, 2018
Sales and Marketing Expense		4,757,181			(29,750	)		4,727,431
Total operating expense		9,796,513			(29,750	)		9,766,763
Operating loss		(4,077,220	)		29,750			(4,047,470	)
Loss before income taxes		(4,800,472	)		29,750			(4,770,722	)
Benefit for income tax		(252,546	)		-			(252,546	)
Net loss		(4,547,926	)		29,750			(4,518,176	)
Basic net loss per share		(0.53	)		-			(0.53	)
Diluted net loss per share		(0.53	)		-			(0.53	)
Balance as of June 30, 2018
Other current assets		326,007			665,807			991,814
Other long-term assets		25,000			582,777			607,777
Total assets		25,572,868			1,248,584			26,821,452
Accumulated deficit		(13,640,644	)		1,248,584			(12,392,060	)

	Historical Accounting Method			Effect of Adoption of New ASU			As Adjusted
Three Months Ended June 30, 2017
Sales and Marketing Expense		1,577,968			(41,679	)		1,536,289
Total operating expense		3,672,732			(41,679	)		3,631,053
Operating loss		(1,721,256	)		41,679			(1,679,577	)
Loss before income taxes		(1,709,495	)		41,679			(1,667,816	)
Benefit for income tax		(394,147	)		(947	)		(395,094	)
Net loss		(1,315,348	)		42,626			(1,272,722	)
Basic net loss per share		(0.18	)		0.03			(0.15	)
Diluted net loss per share		(0.18	)		0.03			(0.15	)
Six Months Ended June 30, 2017
Sales and Marketing Expense		3,223,838			(138,027	)		3,085,811
Total operating expense		7,466,054			(138,027	)		7,328,027
Operating loss		(3,762,466	)		138,027			(3,624,439	)
Loss before income taxes		(3,683,861	)		138,027			(3,545,834	)
Benefit for income tax		(893,840	)		-			(893,840	)
Net loss		(2,790,021	)		138,027			(2,651,994	)
Basic net loss per share		(0.34	)		0.02			(0.32	)
Diluted net loss per share		(0.34	)		0.02			(0.32	)
Balance as of December 31, 2017
Other current assets		267,924			631,203			899,127
Other long-term assets		25,000			587,631			612,631
Total assets		20,463,289			1,218,834			21,682,123
Accumulated deficit		(9,092,717	)		1,218,834			(7,873,883	)

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Summary of Significant Accounting Policies (Tables)

6 Months Ended

Jun. 30, 2018

Accounting Policies [Abstract]

Schedule of Accounts Receivable and Unbilled Receivables

	June 30,			December 31,
	2018			2017
Accounts receivable	$	192,102		$	611,293
Unbilled receivables		646,452			554,603
Gross receivables	$	838,554		$	1,165,896
Allowance for doubtful accounts		(149,283	)		(525,937	)
Accounts receivable and unbilled receivables, net	$	689,271		$	639,959

Schedule of Debt Issuance Cost Amortization

Remainder of 2018	$	12,718
2019		26,455
2020		27,855
2021		29,322
2022		30,862
2023		7,813
Total	$	135,025

Schedule of Property and Equipment

	June 30,			December 31,
	2018			2017
Property and equipment, net:
Leasehold improvements	$	128,122		$	128,122
Furniture and fixtures		397,409			355,033
Computer equipment and software		895,674			776,201
Total		1,421,205			1,259,356
Less: Accumulated depreciation and amortization		(595,658	)		(460,211	)
	$	825,547		$	799,145

Schedule of Property and Equipment Useful Lives

Leasehold improvements	3-5 years
Furniture and fixtures	3-5 years
Computing equipment	3 years
Software	3-5 years

Accounting Change Adjustments

	Historical Accounting Method			Effect of Adoption of New ASU			As Adjusted
Three Months Ended June 30, 2018
Sales and Marketing Expense		2,396,227			(39,827	)		2,356,400
Total operating expense		4,943,650			(39,827	)		4,903,823
Operating loss		(2,008,723	)		39,827			(1,968,896	)
Loss before income taxes		(2,800,603	)		39,827			(2,760,776	)
Benefit for income tax		(294,543	)		-			(294,543	)
Net loss		(2,506,060	)		39,827			(2,466,233	)
Basic net loss per share		(0.29	)		-			(0.29	)
Diluted net loss per share		(0.29	)		-			(0.29	)
Six Months Ended June 30, 2018
Sales and Marketing Expense		4,757,181			(29,750	)		4,727,431
Total operating expense		9,796,513			(29,750	)		9,766,763
Operating loss		(4,077,220	)		29,750			(4,047,470	)
Loss before income taxes		(4,800,472	)		29,750			(4,770,722	)
Benefit for income tax		(252,546	)		-			(252,546	)
Net loss		(4,547,926	)		29,750			(4,518,176	)
Basic net loss per share		(0.53	)		-			(0.53	)
Diluted net loss per share		(0.53	)		-			(0.53	)
Balance as of June 30, 2018
Other current assets		326,007			665,807			991,814
Other long-term assets		25,000			582,777			607,777
Total assets		25,572,868			1,248,584			26,821,452
Accumulated deficit		(13,640,644	)		1,248,584			(12,392,060	)

	Historical Accounting Method			Effect of Adoption of New ASU			As Adjusted
Three Months Ended June 30, 2017
Sales and Marketing Expense		1,577,968			(41,679	)		1,536,289
Total operating expense		3,672,732			(41,679	)		3,631,053
Operating loss		(1,721,256	)		41,679			(1,679,577	)
Loss before income taxes		(1,709,495	)		41,679			(1,667,816	)
Benefit for income tax		(394,147	)		(947	)		(395,094	)
Net loss		(1,315,348	)		42,626			(1,272,722	)
Basic net loss per share		(0.18	)		0.03			(0.15	)
Diluted net loss per share		(0.18	)		0.03			(0.15	)
Six Months Ended June 30, 2017
Sales and Marketing Expense		3,223,838			(138,027	)		3,085,811
Total operating expense		7,466,054			(138,027	)		7,328,027
Operating loss		(3,762,466	)		138,027			(3,624,439	)
Loss before income taxes		(3,683,861	)		138,027			(3,545,834	)
Benefit for income tax		(893,840	)		-			(893,840	)
Net loss		(2,790,021	)		138,027			(2,651,994	)
Basic net loss per share		(0.34	)		0.02			(0.32	)
Diluted net loss per share		(0.34	)		0.02			(0.32	)
Balance as of December 31, 2017
Other current assets		267,924			631,203			899,127
Other long-term assets		25,000			587,631			612,631
Total assets		20,463,289			1,218,834			21,682,123
Accumulated deficit		(9,092,717	)		1,218,834			(7,873,883	)

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Goodwill and Other Intangible Assets (Tables)

6 Months Ended

Jun. 30, 2018

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets

	As of June 30, 2018
	Gross					Net
	Carrying		Accumulated			Carrying
	Amount		Amortization			Value
Amortized intangible assets:
Trade names	$	120,000	$	(101,496	)	$	18,504
Technology		2,130,000		(827,000	)		1,303,000
Customer relationships		4,095,758		(3,321,262	)		774,496
Unamortized intangible assets:		6,345,758		(4,249,758	)		2,096,000
Goodwill							8,864,710
Total intangible assets						$	10,960,710

Schedule of Estimated Amortization Expense

Remainder of 2018	$	229,998
2019		381,000
2020		332,000
2021		280,000
2022		228,000
2023		180,000
Thereafter		465,002
Total	$	2,096,000

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Convertible Notes (Tables)

6 Months Ended

Jun. 30, 2018

Convertible Notes Tables Abstract

Net Carrying Amount- Notes

	Six Months Ended
	June 30,
	2018			2017
Principal amount	$	8,000,000			-
Accrued interest paid-in-kind		104,301			-
Unamortized debt issuance costs		(135,025	)		-
Original embedded derivative conversion feature		185,870
Net carrying value	$	8,155,146		$	-

Interest Expense

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2018			2017			2018			2017
Contractual interest paid-in-kind expense (non-cash)		100,000			-			104,301			-
Amortization of debt issuance costs (non-cash)		6,359			-			6,632			-
Total interest expense		106,359			-			110,933			-
Effective interest rate		5.3	%		0.0	%		5.3	%		0.0	%

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Changes in Accumulated Other Comprehensive Income (Loss) (Tables)

6 Months Ended

Jun. 30, 2018

Equity [Abstract]

Schedule of Accumulated Other Comprehensive Income (Loss)

	Foreign Currency
	Translation
	Adjustment
Balance as of December 31, 2017	$	(480,762	)
Other comprehensive income (loss) prior to reclassifications		-
Amounts reclassified from accumulated other comprehensive income		-
Tax effect		-
Net current period other comprehensive loss		115,542
Balance as of June 30, 2018	$	(365,220	)

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Net Loss Per Share (Tables)

6 Months Ended

Jun. 30, 2018

Earnings Per Share [Abstract]

Schedule of Computation of Net Loss Per Share

	Three Months Ended						Six Months Ended
	June 30,						June 30,
	2018			2017			2018			2017
Net loss	$	(2,466,233	)	$	(1,272,722	)	$	(4,518,176	)	$	(2,651,994	)
Basic weighted average common shares outstanding		8,474,616			8,381,748			8,459,036			8,375,499
Add incremental shares for:
Warrants		-			-			-			-
Stock options		-			-			-			-
Convertible notes		-			-			-			-
Diluted weighted average common shares outstanding		8,474,616			8,381,748			8,459,036			8,375,499
Net loss per share:
Basic	$	(0.29	)	$	(0.15	)	$	(0.53	)	$	(0.32	)
Diluted	$	(0.29	)	$	(0.15	)	$	(0.53	)	$	(0.32	)

Schedule of Potentially Dilutive Common Stock Equivalents

	Three and Six Months Ended
	June 30,
	2018		2017
Warrants		44,000		170,973
Stock options		1,483,566		1,323,726
Convertible notes		1,080,573		-

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Stock-Based Compensation (Tables)

6 Months Ended

Jun. 30, 2018

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Schedule of Fair Value Assumptions Used in Valuing Stock Options

	Six Months Ended June 30,
	2018	2017
Volatility	48 – 49%	48-49%
Risk-free interest rate	2.34% - 2.84%	1.90% - 2.26%
Expected term	6.25 years	6.25 years

Schedule of Stock Option Activity

				Weighted		Weighted		Aggregate
	Number of			Average		Average Remaining		Intrinsic
	Options			Exercise Price		Contractual Life		Value
Outstanding at December 31, 2017		1,069,330		$	5.11		7.0	$	36,693
Granted		492,350			4.67
Exercised		(50,609	)		4.93
Expired		(17,980	)		7.49
Forfeited		(9,525	)		4.72
Outstanding at June 30, 2018		1,483,566		$	4.95		8.2	$	4,900,794
Exercisable at June 30, 2018		565,113		$	5.30		7.0	$	1,945,382

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Warrants (Tables)

6 Months Ended

Jun. 30, 2018

Warrants and Rights Note Disclosure [Abstract]

Summary of Warrants Activity

				Weighted		Weighted
	Number of			Average		Average Remaining		Intrinsic
	Units			Exercise Price		Contractual Term		Value
Outstanding at December 31, 2017		80,000		$	7.81		2.1	$	33,660
Granted		-			-
Exercised		(36,000	)		7.81
Cancelled		-			-
Outstanding at June 30, 2018		44,000		$	7.81		1.8	$	-
Exercisable at June 30, 2018		44,000		$	7.81		1.8	$	-

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Commitments and Contingencies (Tables)

6 Months Ended

Jun. 30, 2018

Commitments and Contingencies Disclosure [Abstract]

Schedule of Future Minimum Lease Payments and Payments Due Under Non-cancelable Service Contracts

Remainder of 2018	$	326,177
2019		618,557
2020		623,009
2021		645,265
2022		649,717
2023		671,973
Thereafter		3,408,119
Total	$	6,942,817

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Disaggregation of Revenue (Tables)

6 Months Ended

Jun. 30, 2018

Disaggregation Of Revenue

Disaggregated Revenue

	Three Months Ended				Six Months Ended
	June 30,				June 30,
	2018		2017		2018		2017
Revenue by Product:
Mail + Product Revenue	$	123,131	$	152,951	$	244,295	$	331,211
Marketing Automation Revenue		4,319,158		3,093,469		8,382,657		5,938,642
Total Revenue	$	4,442,289	$	3,246,420	$	8,626,952	$	6,269,853
Revenue by Type:
Upfront Fees	$	370,288	$	266,080	$	701,120	$	494,128
Recurring Revenue		4,072,001		2,980,340		7,925,832		5,775,725
Total Revenue	$	4,442,289	$	3,246,420	$	8,626,952	$	6,269,853

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Summary of Significant Accounting Policies (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Summary Of Significant Accounting Policies
Accounts receivable	$ 192,102	$ 611,293
Unbilled receivables	646,452	554,603
Gross receivables	838,554	1,165,896
Allowance for doubtful accounts	(149,283)	(526,127)
Accounts receivable and unbilled receivables, net	$ 689,271	$ 639,959

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Summary of Significant Accounting Policies (Details 1) - USD ($)	Jun. 30, 2018	Jun. 30, 2017
Summary Of Significant Accounting Policies
Remainder of 2018	$ 12,718
2019	26,455
2020	27,855
2021	29,322
2022	30,862
2023	7,813
Total	$ 135,025	$ 0

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Summary of Significant Accounting Policies (Details 2) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Property and equipment, gross	$ 1,421,205	$ 1,259,356
Less: Accumulated depreciation and amortization	(595,658)	(460,211)
Property and equipment, net	825,547	799,145
Leasehold Improvements [Member]
Property and equipment, gross	128,122	128,122
Furniture and Fixtures [Member]
Property and equipment, gross	397,409	355,033
Computer Equipment and Software [Member]
Property and equipment, gross	$ 895,674	$ 776,201

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Summary of Significant Accounting Policies (Details 3)	6 Months Ended
	Jun. 30, 2018
Leasehold Improvements [Member] | Minimum [Member]
Useful lives	3 years
Leasehold Improvements [Member] | Maximum [Member]
Useful lives	5 years
Furniture and Fixtures [Member] | Minimum [Member]
Useful lives	3 years
Furniture and Fixtures [Member] | Maximum [Member]
Useful lives	5 years
Computer Equipment [Member]
Useful lives	3 years
SoftwareMember | Minimum [Member]
Useful lives	3 years
SoftwareMember | Maximum [Member]
Useful lives	5 years

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Summary of Significant Accounting Policies (Details 4) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Sales and marketing expense	$ 2,356,400	$ 1,536,289	$ 4,727,431	$ 3,085,811
Total operating expenses	4,903,823	3,631,053	9,766,763	7,328,027
Operating loss	(1,968,896)	(1,679,577)	(4,047,470)	(3,624,439)
Loss before income taxes	(2,760,776)	(1,667,816)	(4,770,722)	(3,545,834)
Benefit for income tax	(294,543)	(395,094)	(252,546)	(893,840)
Net loss	$ (2,466,233)	$ (1,272,722)	$ (4,518,176)	$ (2,651,994)
Basic net loss per share	$ (0.29)	$ (0.15)	$ (0.53)	$ (0.32)
Diluted net loss per share	$ (0.29)	$ (0.15)	$ (0.53)	$ (0.32)
Other current assets	$ 991,814		$ 991,814		$ 899,127
Other long-term assets	607,777		607,777		612,631
Total assets	26,821,452		26,821,452		21,682,123
Accumulated deficit	(12,392,060)		(12,392,060)		(7,873,883)
Historic Accounting Method
Sales and marketing expense	2,396,227	$ 1,577,968	4,757,181	$ 3,223,838
Total operating expenses	4,943,650	3,672,732	9,796,513	7,466,054
Operating loss	(2,008,723)	(1,721,256)	(4,077,220)	(3,762,466)
Loss before income taxes	(2,800,603)	(1,709,495)	(4,800,472)	(3,683,861)
Benefit for income tax	(294,543)	(394,147)	(252,546)	(893,840)
Net loss	$ (2,506,060)	$ (1,315,348)	$ (4,547,926)	$ (2,790,021)
Basic net loss per share	$ (0.29)	$ (0.18)	$ (0.53)	$ (.34)
Diluted net loss per share	$ (0.29)	$ (0.18)	$ (0.53)	$ (.34)
Other current assets	$ 326,007		$ 326,007		267,924
Other long-term assets	25,000		25,000		25,000
Total assets	25,572,868		25,572,868		20,463,289
Accumulated deficit	(13,640,644)		(13,640,644)		(9,092,717)
Effect of Adoption of New ASU
Sales and marketing expense	(39,827)	$ (41,679)	(29,750)	$ (138,027)
Total operating expenses	(39,827)	(41,679)	(29,750)	(138,027)
Operating loss	39,827	41,679	29,750	138,027
Loss before income taxes	39,827	41,679	29,750	138,027
Benefit for income tax	0	(947)	0	0
Net loss	$ 39,827	$ 42,626	$ 29,750	$ 138,027
Basic net loss per share	$ .00	$ 0.03	$ .00	$ .02
Diluted net loss per share	$ .00	$ 0.03	$ .00	$ .02
Other current assets	$ 665,807		$ 665,807		631,203
Other long-term assets	582,777		582,777		587,631
Total assets	1,248,584		1,248,584		1,218,834
Accumulated deficit	$ 1,248,584		$ 1,248,584		$ 1,218,834

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Summary of Significant Accounting Policies (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Convertible notes embedded derivative	$ 267,579		$ 267,579		$ 0
Accounts receivable written off	351,000		351,000
Goodwill	8,864,710		8,864,710		8,872,898
Allowance for doubtful accounts receivable	149,283		149,283		526,127
Depreciation expense	85,733	$ 70,107	161,716	$ 135,190
Revenue from contracts with customers	4,400,000	3,200,000	8,600,000	6,300,000
Deferred revenue	318,586		318,586		279,818
Deferred revenue increase	378,190	268,247	719,609	476,607
Deferred revenue recognized	358,127	305,623	679,012	506,913
Accrued revenue billed	628,497	466,610	554,603	439,559
Accrued revenue balance	646,452		646,452
Advertising and marketing expenses	1,294,274	797,173	2,743,701	1,342,948
Software development costs capitalized	39,210	17,392	66,446	33,938
Net carrying value of capitalized software	121,446		121,446		$ 86,857
Capitalized cost of obtaining a contract	1,248,584	1,218,833	1,248,584	1,218,833
Current portion of cost of obtaining a contract	665,807	631,203	665,807	631,203
Non-current portion of cost of obtaining a contract	582,777	587,630	582,777	587,630
Amortized cost of obtaining contract expense	$ 185,701	$ 130,226	$ 363,239	$ 242,151
Minimum [Member]
Finite-lived intangible assets useful lives			5 years
Maximum [Member]
Finite-lived intangible assets useful lives			11 years

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Goodwill and Other Intangible Assets (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 6,345,758
Accumulated amortization	(4,249,758)
Net Carrying Value	2,096,000	$ 2,326,000
Goodwill	8,864,710	$ 8,872,898
Total intangible assets	10,960,710
Trade Names [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	120,000
Accumulated amortization	(101,496)
Net Carrying Value	18,504
Technology [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	2,130,000
Accumulated amortization	(827,000)
Net Carrying Value	1,303,000
Customer Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	4,095,758
Accumulated amortization	(3,321,262)
Net Carrying Value	$ 774,496

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Goodwill and Other Intangible Assets (Details 1) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract]
Remainder of 2018	$ 229,998
2019	381,000
2020	332,000
2021	280,000
2022	228,000
2023	180,000
Thereafter	465,002
Total	$ 2,096,000	$ 2,326,000

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Goodwill and Other Intangible Assets (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Goodwill and Intangible Assets Disclosure [Abstract]
Amortization expense	$ 115,000	$ 131,869	$ 230,000	$ 263,392

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Credit Facility (Details Narrative) - Revolving Loan Agreement [Member]	6 Months Ended
	Jun. 30, 2018 USD ($)
Line of credit facility, expiration date	Mar. 31, 2020
Western Alliance Bank [Member] | Prime Rate [Member]
Line of credit	$ 2,500,000
Loan interest rate	6.75%
Percentage of secured pledge of capital stock	100.00%
Percentage of pledge of foreign subsidiaries stock	65.00%

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Convertible Notes (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Convertible Notes Details 1Abstract
Principal amount	$ 8,000,000	$ 0	$ 8,000,000	$ 0
Accrued interest paid-in-kind	100,000	0	104,301	0
Unamortized debt issuance costs	(135,025)	0	(135,025)	0
Embedded conversion feature derivative	185,870	0	185,870	0
Net carrying value	$ 8,115,146	$ 0	$ 8,115,146	$ 0

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Convertible Notes (Details 1) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Convertible Notes Details 2Abstract
Contractual interest paid-in-kind expense (non-cash)	$ 100,000	$ 0	$ 104,301	$ 0
Amortization of debt issuance costs (non-cash)	6,359	0	6,632	0
Total interest expense	$ 106,359	$ 0	$ 110,933	$ 0
Effective interest rate	5.30%	0.00%	5.30%	0.00%

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Changes in Accumulated Other Comprehensive Income (Loss) (Details)	6 Months Ended
	Jun. 30, 2018 USD ($)
Equity [Abstract]
Balance beginning	$ (480,762)
Other comprehensive income (loss) prior to reclassifications	0
Amounts reclassified from accumulated other comprehensive income	0
Tax effect	0
Net current period other comprehensive loss	115,542
Balance end	$ (365,220)

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Net Loss Per Share (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Earnings Per Share [Abstract]
Net loss	$ (2,466,233)	$ (1,272,722)	$ (4,518,176)	$ (2,651,994)
Basic weighted average common shares outstanding	8,474,616	8,381,748	8,459,036	8,375,499
Add incremental shares for warrants	0	0	0	0
Add incremental shares for stock options	0	0	0	0
Add incremental shares for convertible notes	0	0	0	0
Diluted weighted average common shares outstanding	8,474,616	8,381,748	8,459,036	8,375,499
Net loss per share basic	$ (0.29)	$ (0.15)	$ (0.53)	$ (0.32)
Net loss per share diluted	$ (0.29)	$ (0.15)	$ (0.53)	$ (0.32)

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Net Loss Per Share (Details 1) - shares	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Warrants Member
Diluted net loss per share	44,000	170,973	44,000	170,973
Stock Option [Member]
Diluted net loss per share	1,483,566	1,323,726	1,483,566	1,323,726
Convertible Notes [Member]
Diluted net loss per share	1,080,573	0	1,080,573	0

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Income Taxes (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Income Tax Disclosure [Abstract]
Income tax benefits	$ (294,543)	$ (395,094)	$ (252,546)	$ (893,840)
Effective tax rate			5.30%	25.20%
Deferred tax valuation allowance	$ 3,100,000		$ 3,100,000		$ 1,900,000

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Defined Contribution Retirement Plan (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Retirement Benefits [Abstract]
Defined contribution plan, maximum annual contributions employee, percent			100.00%
Defined contribution plan, employer matching contribution, percent of match			100.00%
Defined contribution plan, employer matching contribution, percent of employees' gross pay			3.00%
Defined contribution retirement plan, expenses	$ 61,586	$ 54,579	$ 121,924	$ 91,074

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Stock-Based Compensation (Details) - Stock Option [Member]	6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017
Volatility, minimum	48.00%	48.00%
Volatility, maximum	49.00%	49.00%
Risk-free interest rate, minimum	2.34%	1.90%
Risk-free interest rate, maximum	2.84%	2.26%
Expected term	6 years 3 months	6 years 3 months

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Stock-Based Compensation (Details 1)	6 Months Ended
	Jun. 30, 2018 USD ($) $ / shares shares
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Number of shares outstanding, beginning | shares	1,069,330
Number of shares granted | shares	492,350
Number of shares exercised | shares	(50,609)
Number of shares expired | shares	(17,980)
Number of shares forfeited | shares	(9,525)
Number of shares outstanding, ending | shares	1,483,566
Number of shares exercisable | shares	565,113
Weighted average exercise price outstanding, beginning | $ / shares	$ 5.11
Weighted average exercise price granted | $ / shares	4.67
Weighted average exercise price exercised | $ / shares	4.93
Weighted average exercise price expired | $ / shares	7.49
Weighted average exercise price forfeited | $ / shares	4.72
Weighted average exercise price outstanding, ending | $ / shares	4.95
Weighted average exercise price exercisable | $ / shares	$ 5.30
Weighted average remaining contractual life outstanding, beginning	7 years
Weighted average remaining contractual life outstanding, ending	8 years 2 months 12 days
Weighted average remaining contractual life exercisable	7 years
Aggregate intrinsic value, beginning | $	$ 36,693
Aggregate intrinsic value, ending | $	4,900,794
Aggregate intrinsic value, exercisable | $	$ 1,945,382

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Stock-Based Compensation (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Weighted average grant date fair value of stock options granted			$ 2.34	$ 2.40
Stock option expense	$ 189,344	$ 175,405	$ 382,879	$ 359,752
Intrinsic value of stock options exercised	$ 157,036		$ 157,601
Number of shares issued to non-employee directors	6,915	12,786	15,870	23,670
Fair value of stock awards granted, vested and expensed	$ 49,462	$ 56,271	$ 93,341	$ 112,650

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Warrants (Details) - Warrants [Member]	6 Months Ended
	Jun. 30, 2018 USD ($) $ / shares shares
Number of Units Outstanding, Beginning of period | shares	80,000
Number of Units,Granted | shares	0
Number of Units ,Exercised | shares	(36,000)
Number of Units ,Cancelled | shares	0
Number of Units Outstanding, End of period | shares	44,000
Number of Units, Exercisable | shares	44,000
Weighted Average Exercise Price Outstanding, Beginning of period | $ / shares	$ 7.81
Weighted Average Exercise Price Granted | $ / shares	.00
Weighted Average Exercise Price Exercised | $ / shares	7.81
Weighted Average Exercise Price Cancelled | $ / shares	.00
Weighted Average Exercise Price Outstanding, End of period | $ / shares	7.81
Weighted Average Exercise Price Exercisable | $ / shares	$ 7.81
Weighted Average Remaining Contractual Term Outstanding, Beginning	2 years 1 month 6 days
Weighted Average Remaining Contractual Term Outstanding, Ending	1 year 9 months 18 days
Weighted Average Remaining Contractual Term, Exercisable	1 year 9 months 18 days
Intrinsic Value, Outstanding, Beginning | $	$ 33,660
Intrinsic Value, Outstanding, Ending | $	0
Intrinsic Value, Exercisable | $	$ 0

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Commitments and Contingencies (Details)	Jun. 30, 2018 USD ($)
Commitments and Contingencies Disclosure [Abstract]
Remainder of 2018	$ 326,177
2019	618,557
2020	623,009
2021	645,265
2022	649,717
2023	671,973
Thereafter	3,408,119
Total	$ 6,942,817

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Disaggregation of Revenue (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Total Revenue	$ 4,442,289	$ 3,246,420	$ 8,626,952	$ 6,269,853
Upfront fees
Total Revenue	370,288	266,080	701,120	494,128
Recurring Revenue
Total Revenue	4,072,001	2,980,340	7,925,832	5,775,725
Mail + Product Revenue
Total Revenue	123,131	152,951	244,295	331,211
Marketing Automation Revenue
Total Revenue	$ 4,319,158	$ 3,093,469	$ 8,382,657	$ 5,938,642