0001654954-18-005407.txt : 20180515 0001654954-18-005407.hdr.sgml : 20180515 20180515155151 ACCESSION NUMBER: 0001654954-18-005407 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 67 CONFORMED PERIOD OF REPORT: 20180331 FILED AS OF DATE: 20180515 DATE AS OF CHANGE: 20180515 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SharpSpring, Inc. CENTRAL INDEX KEY: 0001506439 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 050502529 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 001-36280 FILM NUMBER: 18836057 BUSINESS ADDRESS: STREET 1: 550 SW 2ND AVENUE CITY: GAINESVILLE STATE: FL ZIP: 32601 BUSINESS PHONE: (352) 502-4030 MAIL ADDRESS: STREET 1: 550 SW 2ND AVENUE CITY: GAINESVILLE STATE: FL ZIP: 32601 FORMER COMPANY: FORMER CONFORMED NAME: SMTP, Inc. DATE OF NAME CHANGE: 20101123 10-Q 1 shsp_10q.htm QUARTERLY REPORT Blueprint
 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
(Mark One)
 
 
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended: March 31, 2018
 
Or
 
 
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
Commission File Number: 001-36280
 
SharpSpring, Inc.
(Exact name of registrant as specified in its charter)
 
Delaware
05-0502529
(State or other jurisdiction of incorporationor organization)
(I.R.S. Employer Identification No.)
 
 
550 Southwest 2nd Avenue
Gainesville, FL
 
32601
(Address of principal executive offices)
(Zip Code)
 
 
888-428-9605
(Registrant’s telephone number, including area code)
 
 
(Former name, former address and former fiscal year, if changed since last report)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes   No 
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Date File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes   No 
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act:
 
Large accelerated filer   ☐
Accelerated filer    ☐
Non-accelerated filer     ☐
Smaller reporting company  ☑
(Do not check if a smaller reporting company)
Emerging growth company  ☐
 
If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.)   Yes   No 
Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 8,446,740 shares of common stock as of May 10, 2018.
 
 
 
SharpSpring, Inc.
 
Table of Contents
 
 
Page
 
 
 
 
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27
 
 
 
i
 
 
PART I – FINANCIAL INFORMATION
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
 
This report on Form 10-Q contains forward-looking statements. Forward-looking statements involve risks and uncertainties, such as statements about our plans, objectives, expectations, assumptions or future events. In some cases, you can identify forward-looking statements by terminology such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “we believe,” “we intend,” “may,” “should,” “will,” “could” and similar expressions denoting uncertainty or an action that may, will or is expected to occur in the future. These statements involve estimates, assumptions, known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from any future results, performances or achievements expressed or implied by the forward-looking statements.
 
Examples of forward-looking statements include, but are not limited to:
 
the timing of the development of future products;
projections of costs, revenue, earnings, capital structure and other financial items;
statements of our plans and objectives;
statements regarding the capabilities of our business operations;
statements of expected future economic performance;
statements regarding competition in our market; and
assumptions underlying statements regarding us or our business.
 
Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following:
 
strategic actions, including acquisitions and dispositions and our success in integrating acquired businesses;
the occurrence of hostilities, political instability or catastrophic events;
changes in customer demand;
the extent to which we are successful in gaining new long-term relationships with customers or retaining existing ones and the level of service failures that could lead customers to use competitors' services;
developments and changes in laws and regulations, including increased regulation of our industry through legislative action and revised rules and standards;
security breaches, cybersecurity attacks and other significant disruptions in our information technology systems; and
natural events such as severe weather, fires, floods and earthquakes or man-made or other disruptions of our operating systems, structures or equipment.
 
The ultimate correctness of these forward-looking statements depends upon a number of known and unknown risks and events. We discuss our known material risks under Item 1.A “Risk Factors” contained in the Company’s Annual Report on Form 10-K for the year ended December 31, 2017, as amended pursuant to Form 10-K/A. Many factors could cause our actual results to differ materially from the forward-looking statements. In addition, we cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.
 
The forward-looking statements speak only as of the date on which they are made, and, except as required by law, we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.

 
1
 
Item 1. 
Financial Statements.
 
 
SharpSpring, Inc.
 
 
CONSOLIDATED BALANCE SHEETS
 
 
 
 
 
 
 
 
 
 
 
March 31,
 
 
December 31,
 
 
 
2018
 
 
2017
 
 
 
(unaudited)
 
 
(audited)
 
Assets
 
 
 
 
 
 
Cash and cash equivalents
 $12,259,169 
 $5,399,747 
Accounts receivable, net of allowance for doubtful accounts of $555,242 and $526,127 at March 31, 2018 and December 31, 2017, respectively
  729,036 
  639,959 
Income taxes receivable
  2,034,668 
  2,132,616 
Other current assets
  957,354 
  899,127 
Total current assets
  15,980,227 
  9,071,449 
 
    
    
Property and equipment, net
  795,982 
  799,145 
Goodwill
  8,882,393 
  8,872,898 
Other intangible assets, net
  2,211,000 
  2,326,000 
Other long-term assets
 744,049
  612,631 
Total assets
 $28,643,651 
 $21,682,123 
 
    
    
Liabilities and Shareholders' Equity
    
    
Accounts payable
 $1,263,329 
 $504,901 
Accrued expenses and other current liabilities
  563,870 
  625,680 
Deferred revenue
  303,004 
  279,818 
Income taxes payable
  180,024 
  171,384 
Total current liabilities
  2,310,227 
  1,581,783 
 
    
    
Deferred income taxes
  188,928 
  168,132 
Convertible notes
 7,862,917
  - 
Total liabilities
  10,547,942 
  1,749,915 
Commitments and contingencies (Note 12)
    
    
 
    
    
Shareholders' equity:
    
    
Preferred stock, $0.001 par value, 5,000,000 shares authorized, no shares issued or outstanding at March 31, 2018 and December 31, 2017
  - 
  - 
Common stock, $0.001 par value,  Authorized shares-50,000,000; issued shares-8,466,740 at March 31, 2018 and 8,456,061 at December 31, 2017; outstanding shares-8,446,740 at March 31, 2018 and 8,436,061 at December 31, 2017
  8,466
  8,456 
Additional paid in capital
  28,608,357 
  28,362,397 
Accumulated other comprehensive loss
  (511,289)
  (480,762)
Accumulated deficit
  (9,925,825)
  (7,873,883)
Treasury stock
  (84,000)
  (84,000)
Total shareholders' equity
  18,095,709 
  19,932,208 
 
    
    
Total liabilities and shareholders' equity
 $28,643,651 
 $21,682,123 
See accompanying notes to the consolidated financial statements.
 
 
2
 
 
 
SharpSpring, Inc.
 
 
CONSOLIDATED STATEMENTS OF OPERATIONS
 
 
 
 
 
 
 
 
 
 
 
Three Months Ended
 
 
 
March 31,    
 
 
 
2018
 
 
2017
 
Revenue
 $4,184,663 
 $3,023,433 
 
    
    
Cost of services
  1,400,297 
  1,271,321 
Gross profit
  2,784,366 
  1,752,112 
 
    
    
Operating expenses:
    
    
Sales and marketing
  2,371,030 
  1,549,522 
Research and development
  950,675 
  659,731 
General and administrative
  1,426,234 
  1,356,198 
Intangible asset amortization
  115,000 
  131,523 
 
    
    
Total operating expenses
  4,862,939 
  3,696,974 
 
    
    
Operating loss
  (2,078,573)
  (1,944,862)
Other income (expense), net
  68,628 
  66,844 
 
    
    
Loss before income taxes
  (2,009,945)
  (1,878,018)
Provision (benefit) for income tax
  41,997 
  (498,746)
Net loss
 $(2,051,942)
 $(1,379,272)
 
    
    
Basic net loss per share
 $(0.24)
 $(0.16)
Diluted net loss per share
 $(0.24)
 $(0.16)
 
    
    
Shares used in computing basic net (loss) income per share
  8,443,455 
  8,369,249 
Shares used in computing diluted net (loss) income per share
  8,443,455 
  8,369,249 
 
    
    
Other comprehensive income (loss):
    
    
Foreign currency translation adjustment
  (30,527)
  (9,393)
Comprehensive loss
 $(2,082,469)
 $(1,388,665)
 
See accompanying notes to the consolidated financial statements.
 
 
3
 
 
SharpSpring, Inc.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
 
 
 
Three Months Ended
 
 
 
March 31,    
 
 
 
2018
 
 
2017
 
Cash flows from operating activities:
 
 
 
 
 
 
Net loss
 $(2,051,942)
 $(1,379,272)
Adjustments to reconcile net loss to net cash used in operating activities:
    
    
Depreciation and amortization
  190,983 
  196,606 
Non-cash stock compensation
  237,415 
  184,346 
Deferred income taxes
  20,796 
  (29,558)
Non-cash interest expense
 4,301
  - 
Amortization of debt issuance costs
 274
  - 
Unearned foreign currency gain/loss
  (49,397)
  (33,865)
Changes in operating assets and liabilities:
    
    
Accounts receivable
  (84,896)
  214,873 
Other assets
  (32,991)
  (40,440)
Income taxes, net
  104,070 
  (75,294)
Accounts payable
  751,502
  155,471 
Accrued expenses and other current liabilities
  (61,837)
  (41,091)
Deferred revenue
  20,623 
  (339)
Net cash used in operating activities
  (951,099)
  (848,563)
 
    
    
Cash flows from investing activities:
    
    
Purchases of property and equipment
  (72,820)
  (83,787)
Acquisitions of customer assets from resellers
  - 
  (3,116)
Net cash used in investing activities
  (72,820)
  (86,903)
 
    
    
Cash flows from financing activities:
    
    
Proceeds from issuance of convertible note
  8,000,000 
  - 
Debt issuance costs
  (141,657)
  - 
Proceeds from exercise of stock options
  8,555 
  - 
Net cash provided by financing activities
  7,866,898 
  - 
 
    
    
Effect of exchange rate on cash
  16,443 
  13,011 
 
    
    
Change in cash and cash equivalents
  6,859,422 
  (922,455)
 
    
    
Cash and cash equivalents, beginning of period
  5,399,747 
  8,651,374 
 
    
    
Cash and cash equivalents, end of period
 $12,259,169 
 $7,728,919 
 
    
    
Supplemental information on consolidated statements of cash flows:
    
    
Cash paid (received) for income taxes
 $(82,869)
 $54,582 
 
See accompanying notes to the consolidated financial statements.
 
 
4
 
 
SharpSpring, Inc.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
 
Note 1: Organization
 
We were incorporated in Massachusetts in October 1998 as EMUmail, Inc. During 2010, we changed our name to SMTP.com, then later reincorporated in the State of Delaware and changed our name to SMTP, Inc. In December 2015, we changed our name to SharpSpring, Inc. and changed the name of our SharpSpring product U.S. operating subsidiary from SharpSpring, Inc. to SharpSpring Technologies, Inc.
 
Our Company focuses on providing the SharpSpring cloud-based marketing automation solution. SharpSpring is designed to increase the rates at which businesses generate leads and convert leads to sales opportunities by improving the way businesses communicate with customers and prospects. Our products are marketed directly by us and through a small group of reseller partners to customers around the world.
 
Note 2: Summary of Significant Accounting Policies
 
Basis of Presentation and Consolidation
 
The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP). Our Consolidated Financial Statements include the accounts of SharpSpring, Inc. and our subsidiaries (“the Company”). Our Consolidated Financial Statements reflect the elimination of all significant inter-company accounts and transactions. The results of operations for the interim periods presented are not necessarily indicative of the results to be expected for any subsequent quarter or for the entire year ending December 31, 2018.
 
Use of Estimates
 
The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
Operating Segments
 
The Company operates as one operating segment. Operating segments are defined as components of an enterprise for which separate financial information is regularly evaluated by the chief operating decision maker (“CODM”), which is the Company’s chief executive officer, in deciding how to allocate resources and assess performance. The Company’s CODM evaluates the Company’s financial information and resources and assess the performance of these resources on a consolidated basis. The Company does not present geographical information about revenues because it is impractical to do so.
 
Foreign Currencies
 
The Company’s subsidiaries utilize the U.S. Dollar, Swiss Franc, South African Rand and British Pound as their functional currencies. The assets and liabilities of these subsidiaries are translated at ending exchange rates for the respective periods, while revenues and expenses are translated at the average rates in effect for the period. The related translation gains and losses are included in other comprehensive income or loss within the Consolidated Statements of Comprehensive Loss.
 
Cash and Cash Equivalents
 
Cash equivalents are short-term, liquid investments with remaining maturities of three months or less when acquired. Cash and cash equivalents are deposited or managed by major financial institutions and at most times are in excess of Federal Deposit Insurance Corporation (FDIC) insurance limits.
 
Fair Value of Financial Instruments
 
U.S. GAAP establishes a fair value hierarchy which has three levels based on the reliability of the inputs to determine the fair value. These levels include: Level 1, defined as inputs such as unadjusted quoted prices in active markets for identical assets or liabilities; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for use when little or no market data exists, therefore requiring an entity to develop its own assumptions.
 
The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, deposits, embedded derivatives (associated with our convertible notes) and accounts payable. The carrying amount of cash and cash equivalents, accounts receivable and accounts payable approximates fair value because of the short-term nature of these items. The fair value of the embedded derivatives is calculated using Level 3 unobservable inputs. The value of the embedded derivatives is calculated using a binomial lattice model.
 
 
5
 
 
The following table presents the key inputs in the determination of the fair value of the embedded derivatives at March 31, 2018:
 
 
 
Valuation Date
 
 
 
March 31,
 
 
 
2018
 
Total value of embedded derivative asset
 $185,870
Starting Stock Price
 $5.52 
Expected Annual Volatility
  50.00%
Risk Free Rate
  2.59%
Expected annual dividend yield
  0.00%
Recovery rate
  30.00%
Bond Yield
  15.99%
 
Accounts Receivable
 
In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. The net billed accounts receivable balance as of March 31, 2018 and December 31, 2017 was $102,403 and $89,210, respectively. Accounts receivable are carried at the original invoiced amount less an allowance for doubtful accounts based on the probability of future collection.  Management reviews accounts receivable on a periodic basis to determine if any receivables will potentially be uncollectible. The Company reserves for receivables that are determined to be uncollectible, if any, in its allowance for doubtful accounts. The Company had an allowance for doubtful accounts of $555,242 and $526,127 as of March 31, 2018 and December 31, 2017, respectively. After the Company has exhausted all collection efforts, the outstanding receivable is written off against the allowance.
 
Intangibles
 
Finite-lived intangible assets include trade names, developed technologies and customer relationships and are amortized based on the estimated economic benefit over their estimated useful lives, with original periods ranging from 5 to 11 years. We continually evaluate the reasonableness of the useful lives of these assets. Finite-lived intangibles are tested for recoverability whenever events or changes in circumstances indicate the carrying amounts may not be recoverable. Impairment losses are measured as the amount by which the carrying value of an asset group exceeds its fair value and are recognized in operating results. Judgment is used when applying these impairment rules to determine the timing of the impairment test, the undiscounted cash flows used to assess impairments and the fair value of an asset group. The dynamic economic environment in which the Company operates, and the resulting assumptions used to estimate future cash flows impact the outcome of these impairment tests.
 
Goodwill and Impairment
 
As of March 31, 2018, and December 31, 2017, we had recorded goodwill of $8,882,393 and $8,872,898, respectively. Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible net assets acquired in the SharpSpring and GraphicMail acquisitions. Under Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 350, “Intangibles - Goodwill and Other” deemed to have indefinite lives are no longer amortized but are subject to annual impairment tests, and tests between annual tests in certain circumstances, based on estimated fair value in accordance with FASB ASC 350-10, and written down when impaired.
 
 
6
 
 
Debt Issuance Costs
 
We incurred certain third-party costs in connection with our credit facility and the issuance of the 5% Convertible Notes maturing March 27, 2023 (the “Notes”), as more fully described in Note 5: Convertible Notes, principally related to legal and financial advisory fees. These costs are included as a direct reduction to the carrying value of the debt as part of the Notes on our consolidated balance sheets and are being amortized to interest expense ratably over the five-year term of the Notes.
 
Estimated amortization expense of debt issuance costs for the remainder of 2018 and subsequent years is as follows:
 
Remainder of 2018
 $19,077 
2019
  26,455 
2020
  27,855 
2021
  29,322 
2022
  30,862 
2023
  7,813 
Total
 $141,384 
 
Income Taxes
 
Provision for income taxes are based on taxes payable or refundable for the current year and deferred taxes on temporary differences between the amount of taxable income and pretax financial income and between the tax bases of assets and liabilities and their reported amounts in the financial statements. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled as prescribed in FASB ASC 740, Accounting for Income Taxes. As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes. A valuation allowance is established to reduce deferred tax assets if it is more likely than not that a deferred tax asset will not be realized.
 
The Company applies the authoritative guidance in accounting for uncertainty in income taxes recognized in the consolidated financial statements. This guidance prescribes a two-step process to determine the amount of tax benefit to be recognized. First, the tax position must be evaluated to determine the likelihood that it will be sustained upon external examination. If the tax position is deemed “more-likely-than-not” to be sustained, the tax position is then assessed to determine the amount of benefit to recognize in the financial statements. The amount of the benefit that may be recognized is the largest amount that has a greater than 50% likelihood of being realized upon ultimate settlement. There are no material uncertain tax positions taken by the Company on its tax returns. Tax years subsequent to 2013 remain open to examination by U.S. federal and state tax jurisdictions.
 
In determining the provision for income taxes, the Company uses statutory tax rates and tax planning opportunities available to the Company in the jurisdictions in which it operates. This includes recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the consolidated financial statements or tax returns to the extent pervasive evidence exists that they will be realized in future periods. The deferred tax balances are adjusted to reflect tax rates by tax jurisdiction, based on currently enacted tax laws, which are expected to be in effect in the years in which the temporary differences are expected to reverse. In accordance with the Company’s income tax policy, significant or unusual items are separately recognized in the period in which they occur. The Company is subject to routine examination by domestic and foreign tax authorities and frequently faces challenges regarding the amount of taxes due.  These challenges include positions taken by the Company related to the timing, nature and amount of deductions and the allocation of income among various tax jurisdictions. As of March 31, 2018, the Company is not being examined by domestic or foreign tax authorities.
 
 
7
 
 
Property and Equipment
 
Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful life of the assets. Upon retirement or sale, the cost of assets disposed of and the related accumulated depreciation are eliminated from the accounts and any resulting gain or loss is credited or charged to operations. Repairs and maintenance costs are expensed as incurred. Depreciation expense from continuing operations related to property and equipment was $75,983 and $65,083 for the three months ended March 31, 2018 and 2017, respectively.
 
Property and equipment as of March 31, 2018 and December 31, 2017 is as follows:
 
 
 
March 31,
 
 
December 31,
 
 
 
2018
 
 
2017
 
Property and equipment, net:
 
 
 
 
 
 
Leasehold improvements
 $128,122 
 $128,122 
Furniture and fixtures
  374,014 
  355,033 
Computer equipment and software
  830,164 
  776,201 
Construction in progress
  - 
  - 
Total
  1,332,300 
  1,259,356 
Less: Accumulated depreciation and amortization
  (536,318)
  (460,211)
 
 $795,982 
 $799,145 
 
Useful lives are as follows:
 
Leasehold improvements
3-5 years
Furniture and fixtures
3-5 years
Computing equipment
3 years
Software
3-5 years

Revenue Recognition
 
The Company recognizes revenue from its services when it is probable that the economic benefits associated with the transactions will flow to the Company and the amount of revenue can be measured reliably. All significant sources of revenue are the result of a contract with a customer, and as such meet all of the requirements of recognizing revenue in accordance with FASB ASC 606. For the periods ended March 31, 2018 and March 31, 2017 revenue from contracts with customers was $4.2 million and $3.0 million respectively.
 
For the Company’s internet-based SharpSpring marketing automation solution, the services are typically offered on a month-to-month basis with a fixed fee charged in arrears each month depending on the size of the engagement with the customer. Monthly fees are recorded as revenue during the month they are earned. Some customers are charged annually, for which revenues are deferred and recorded ratably over the subscription period. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs. Additionally, customers are typically charged an upfront implementation and training fee. The upfront implementation and training fees represent short-term “use it or lose it” services offered for a flat fee. Such flat fees are recognized over the service period, which is 60 days.
 
For the SharpSpring Mail+ product, the services are typically offered on a month-to-month basis. Customers are either charged in arrears based on the number of contacts in the system during the billing period or in advance if the customer selects a plan based on e-mail volume. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs.
 
Our products are billed in arrears or upfront, depending on the product, which creates contract assets (accrued revenue) and contract liabilities (deferred revenue). Contract assets occur due to unbilled charges that the Company has satisfied performance obligations for. Contract liabilities occur due to billing up front for charges that the Company has not yet fully satisfied performance obligations on. Both contract assets and liabilities are recognized and deferred ratably over their service periods.
 
The company makes judgements when determining revenue recognition. Because many of our contracts are billed in arrears, estimates are made for the transaction price and amounts allocated to each accounting period related to the performance obligations of each contract. There have been no changes to the methodology used in these judgements and estimates for determining revenues. Some of the estimates used when determining revenue recognition relate to variable customer consideration that changes from month to month. The Company uses the most likely amount method to determine the estimated variable consideration, relying on historical consideration received, customer status and projected usage to determine the most likely consideration amount. The amount of variable consideration recognized is constrained and is only included in the transaction price to the extent that it is probable that a significant reversal of cumulative revenue recognized will not occur.
 
 
8
 
 
The performance obligations are measured using the output method to recognize revenue based on direct measurements of the value to the customer of the services transferred to date. Most of the Company’s contracts are satisfied over time, and as each contract has a predefined service period, this allows for a reliable way to measure performance obligations remaining and completed. The Company does have some contracts that are satisfied at a point in time upon delivery of services. The criteria for the completion of these contracts is defined in each contract with a customer so that there is no judgment required in evaluating when the service is delivered to the customer. Any discount given is allocated to the performance obligation and is treated as reduction to the transaction price. Due to the month to month nature of the Company’s contracts with customers, no financing or time value of money component exists related to the contracts. Due to the month to month nature of the Company’s contracts with customers, we have elected to utilize the optional exemption from ASC 606-10-50-14 through 50-14A for disclosing the remaining performance obligations. The remaining performance obligations as of the balance sheet date consist of trainings and availability and use of the SharpSpring platform over the remainder of the contract, which is typically less than 30 days.
 
From time to time, the Company offers refunds to customers and experiences credit card chargebacks relating to cardholder disputes that are commonly experienced by businesses that accept credit cards. The Company makes estimates for refunds and credit card chargebacks based on historical experience.
 
Deferred Revenue
 
Deferred revenue consists of payments received in advance of the Company’s providing the services. Deferred revenue is earned over the service period identified in each contract. The majority of our deferred revenue balances (contract liabilities) arise from upfront implementation and training fees for its SharpSpring marketing automation solution that are paid in advance. These services are typically performed over a 60-day period, and the revenue is recognized over that period. Additionally, some of the Company’s customers pay for services in advance on a periodic basis (such as monthly, quarterly, annually or bi-annually). In situations where a customer pays in advance for a one-year service period, the deferred revenue is recognized over that service period. Of the deferred revenue balances of $279,818 and $280,159 as of December 31, 2017 and 2016, respectively, $193,721 and $200,489 was recognized during the three months ending March 31, 2018 and 2017, respectively. The Company had deferred revenue contract liability balances of $303,004 and $279,818 as of March 31, 2018 and December 31, 2017, respectively.
 
Accrued Revenue
 
In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. Of the accrued revenue contract asset balances of $550,749 and $456,129 as of December 31, 2017 and 2016, respectively, $550,749 and $456,129 was billed during the three months ending March 31, 2018 and 2017, respectively. The Company had accrued revenue contract asset balances of $626,633 and $550,749 as of March 31, 2018 and December 31, 2017, respectively.
 
Concentration of Credit Risk and Significant Customers
 
Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash, cash equivalents. At March 31, 2018 and December 31, 2017, the Company had cash balances at financial institutions that exceed federally insured limits. The Company maintains its cash balances with accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.
 
For the three months ended March 31, 2018 and 2017, there were no customers that accounted for more than 10% of total revenue or 10% of total accounts receivable.
 
Cost of Services
 
Cost of services consists primarily of direct labor costs associated with support and customer onboarding and technology hosting and license costs associated with the cloud-based platform.
 
 
9
 
 
Credit Card Processing Fees
 
Credit card processing fees are included as a component of general and administrative expenses and are expensed as incurred.
 
Advertising Costs
 
The Company expenses advertising costs as incurred. Advertising and marketing expenses from continuing operations was $1,434,525 and $545,775 for the three months ended March 31, 2018 and 2017, respectively.
 
Research and Development Costs and Capitalized Software Costs
 
We capitalize certain costs associated with internal use software during the application development stage, mostly related to software that we use in providing our hosted solutions. We expense costs associated with preliminary project phase activities, training, maintenance and any post-implementation period costs as incurred. For the three months ended March 31, 2018 and 2017, we capitalized $27,236 and $16,546, respectively, in software development costs. We amortize capitalized software costs over the estimated useful life of the software, which is typically estimated to be 3 years, once the related project has been completed and deployed for customer use. At March 31, 2018 and December 31, 2017, the net carrying value of capitalized software was $100,293 and $90,437, respectively.
 
All other software development costs are charged to expenses when incurred, and generally consist of salaries, software development tools and personnel-related costs for those engaged in research and development activities.
 
Capitalized Cost of Obtaining a Contract
 
The Company capitalizes sales commission costs which are incremental to obtaining a contract. We expense costs that are related to obtaining a contract, but are not incremental such as other sales and marketing costs and other costs that would be incurred regardless of if the contract was obtained. Capitalized costs are amortized using the straight line amortization over the estimated weighted average life of the customer, which we have estimated to be 3 years. At March 31, 2018 the net carrying value of the capitalized cost of obtaining a contract was $1,209,000, of which $646,000 is included in other current assets and $563,000 is included in other long-term assets. At December 31, 2017, the net carrying value of the capitalized cost of obtaining a contract was $1,219,000, of which  $631,000 is included in other current assets and $588,000 is included in other long-term assets. The Company amortized expenses for the costs of obtaining contracts of $178,000 and $112,000 for the three months ended March 31, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods.
 
Stock Compensation
 
We account for stock-based compensation in accordance with FASB ASC 718 “Compensation — Stock Compensation” which requires companies to measure the cost of employee services received in exchange for an award of an equity instrument based on the grant-date fair value of the award. Stock-based compensation expense is recognized on a straight-line basis over the requisite service period.
 
Net Income (Loss) Per Share
 
Basic net income (loss) per share is computed using the weighted average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted average number of common shares and, if dilutive, potential common shares outstanding during the period.
 
Comprehensive Income or Loss
 
Comprehensive income or loss includes all changes in equity during a period from non-owner sources, such as net income or loss and foreign currency translation adjustments.
 
Recently Issued Accounting Standards
 
Recent accounting standards not included below are not expected to have a material impact on our consolidated financial position and results of operations.
 
In February 2016, the FASB issued guidance that requires lessees to recognize most leases on their balance sheets but record expenses on their income statements in a manner similar to current accounting. For lessors, the guidance modifies the classification criteria and the accounting for sales-type and direct financing leases. The guidance is effective in 2019 with early adoption permitted. The Company is currently evaluating the impact of this guidance on the consolidated financial statements.
 
In January 2017, the FASB issued guidance simplifying the accounting for goodwill impairment by removing Step 2 of the goodwill impairment test. Under current guidance, Step 2 of the goodwill impairment test requires entities to calculate the implied fair value of goodwill in the same manner as the amount of goodwill recognized in a business combination by assigning the fair value of a reporting unit to all of the assets and liabilities of the reporting unit. The carrying value in excess of the implied fair value is recognized as goodwill impairment. Under the new standard, goodwill impairment is recognized based on Step 1 of the current guidance, which calculates the carrying value in excess of the reporting unit’s fair value. The new standard is effective beginning in January 2020, with early adoption permitted. We do not believe the adoption of this guidance will have a material impact on our consolidated financial statements.
 
 
10
 
 
In May 2014, the FASB issued updated guidance and disclosure requirements for recognizing revenue from contracts with customers. This new revenue recognition standard became effective for the Company on January 1, 2018. In addition to providing guidance on when and how revenue is recognized, the new standard also provides guidance on accounting for costs of obtaining contracts primarily related to aligning the expense with the period in which the value is recognized. As a result of this new standard, the Company was required to capitalize certain costs related to obtaining contracts associated with commissions expense paid to salespeople. The Company is using the retrospective transition method to adjust each prior reporting period presented for this new method of accounting for costs associated with obtaining contracts. The following tables present our results under our historical method and as adjusted to reflect these accounting changes.
 
 
 
Historical Accounting Method
 
 
Effect of Adoption of New ASU
 
 
As Adjusted
 
Three Months Ended March 31, 2018
 
 
 
 
 
 
 
 
 
Sales and Marketing Expense
  2,360,953 
  10,077 
  2,371,030 
Total operating expense
  4,852,862 
  10,077 
  4,862,939 
Operating loss
  (2,068,496)
  (10,077)
  (2,078,573)
Loss before income taxes
  (1,999,868)
  (10,077)
  (2,009,945)
Provision (benefit) for income tax
  41,781 
  216 
  41,997 
Net loss
  (2,041,649)
  (10,293)
  (2,051,942)
Basic net loss per share
  (0.24)
  - 
  (0.24)
Diluted net loss per share
  (0.24)
  - 
  (0.24)
 
    
    
    
Balance, March 31, 2018
    
    
    
Other current assets
  311,777 
  645,577 
  957,354 
Other long-term assets
 210,869
  563,180 
 744,049
Total assets
  27,434,894
  1,208,757 
 28,643,651
Accumulated deficit
  (11,134,582)
  1,208,757 
  (9,925,825)
 
 
 
Historical Accounting Method
 
 
Effect of Adoption of New ASU
 
 
As Adjusted
 
Three Months Ended March 31, 2017
 
 
 
 
 
 
 
 
 
Sales and Marketing Expense
  1,645,870 
  (96,348)
  1,549,522 
Total operating expense
  3,793,322 
  (96,348)
  3,696,974 
Operating loss
  (2,041,210)
  96,348 
  (1,944,862)
Loss before income taxes
  (1,974,366)
  96,348 
  (1,878,018)
Provision (benefit) for income tax
  (499,693)
  947 
  (498,746)
Net loss
  (1,474,673)
  95,401 
  (1,379,272)
Basic net loss per share
  (0.18)
  0.02 
  (0.16)
Diluted net loss per share
  (0.18)
  0.02 
  (0.16)
 
    
    
    
Balance, December 31, 2017
    
    
    
Other current assets
  267,924 
  631,203 
  899,127 
Other long-term assets
  25,000 
  587,631 
  612,631 
Total assets
  20,463,289 
  1,218,834 
  21,682,123 
Accumulated deficit
  (9,092,717)
  1,218,834 
  (7,873,883)
 
 
11
 
 
Note 3: Goodwill and Other Intangible Assets
 
Intangible assets are as follows:
 
 
As of March 31, 2018
 
 
 
Gross
 
 
 
 
 
Net
 
 
 
Carrying
 
 
Accumulated
 
 
Carrying
 
 
 
Amount
 
 
Amortization
 
 
Value
 
Amortized intangible assets:
 
 
 
 
 
 
 
 
 
Trade names
 $355,179 
 $(327,425)
 $27,754 
Technology
  3,898,193 
  (2,531,693)
  1,366,500 
Customer relationships
  4,235,583 
  (3,418,837)
  816,746 
Unamortized intangible assets:
  8,488,955 
  (6,277,955)
  2,211,000 
Goodwill
    
    
  8,882,393 
Total intangible assets
    
    
 $11,093,393 
 
 
Estimated amortization expense for the remainder of 2018 and subsequent years is as follows:
 
Remainder of 2018
 $345,000 
2019
  381,000 
2020
  332,000 
2021
  280,000 
2022
  228,000 
2023
  180,000 
Thereafter
  465,000 
Total
 $2,211,000 
 
Amortization expense for the three months ended March 31, 2018 and 2017 was $115,000 and $131,523, respectively.
 
Note 4: Credit Facility
 
In March 2016, the Company entered into a $2.5 million revolving loan agreement (the “Credit Facility”) with Western Alliance Bank. The facility originally matured on March 21, 2018 and was amended to mature on March 31, 2020. There are no mandatory amortization provisions and the Credit Facility is payable in full at maturity. Loan proceeds accrue interest at the higher of Western Alliance Bank’s Prime interest rate (4.75% as of March 31, 2018) or 4.75%, plus 1.75%. The Credit Facility is collateralized by a lien on substantially all of the existing and future assets of the Company and secured by a pledge of 100% of the capital stock of SharpSpring Technologies, Inc. and Quattro Hosting, LLC and a 65% pledge of the Company’s foreign subsidiaries’ stock. The Credit Facility subjects the Company to a number of restrictive covenants, including financial and non-financial covenants customarily found in loan agreements for similar transactions. The Credit Facility also restricts our ability to pay cash dividends on our common stock. There are no amounts outstanding under the Credit Facility and no events of default occurred.
 
 
12
 
 
Note 5: Convertible Notes
 
On March 28, 2018, we issued $8.0 million aggregate principal amount of convertible notes (the “Notes”). Interest accrues at a rate of 5.0% per year and is “payable in kind” annually in the form of the issuance of additional notes (“PIK Notes”). The principal amount of the Note and the PIK Notes are due and payable in full on the fifth anniversary of the date of the Notes. The Company shall have the right to extend the maturity date for up to six months on up to three separate occasions, with interest accruing at a rate of 10% during any such extension periods. The Notes are convertible into shares of the Company’s common stock at any time by the holder at a fixed conversion price of $7.50 per share, subject to customary adjustments for specified corporate events. Additionally, if the Notes and PIK Notes are not converted into common stock by the holder, at the maturity date, the Company may elect to convert all outstanding Notes and PIK Notes into shares of the Company’s common stock at a conversion price equal to 80% of the volume weighted average closing price of the Company’s common stock for the 30 trading days prior to an including the maturity date. We received net proceeds from the offering of approximately $7.9 million after adjusting for debt issue costs, including financial advisory and legal fees.
 
The Notes are unsecured obligations and are subordinate in right of payment to the credit facility discussed above. So long as any Notes are outstanding, except as the investor may otherwise agree in writing, the Company shall at no time (i) have outstanding senior indebtedness in an aggregate amount exceeding 18.6% of the Company’s trailing twelve-month revenue, (ii) incur any indebtedness that is both junior in right of payment to the obligations of the Company to its senior secured lender and senior to the Company’s obligations under the Notes or (iii) enter into any agreement with any lender or other third party that would (A) prohibit the Company from issuing PIK Notes at any time or under any circumstances or (B) prohibit the conversion of the Notes in accordance with their terms at any time or under any circumstances. Prior to this offering, the Company had no outstanding indebtedness for borrowed money. Conversion by the holder may be subject to stockholder vote pursuant to NASDAQ stock market rules, which the Company has agreed to solicit at the upcoming annual shareholder meeting. If shareholder approval is not obtained at the upcoming shareholder meeting, the Company is required to continue to solicit shareholder approval on a quarterly basis until shareholder approval is obtained or assist the holder of the Notes in selling shares of Company stock so that conversion of the Notes will not violate NASDAQ regulations. The holder of the Notes must notify the Company at least 120 days prior to the maturity of the Notes of its election to convert the Notes.
 
The convertible note agreement contains customary events of default with respect to the Notes and provides that upon certain events of default occurring and continuing, the investor, by written notice to the Company may declare the entire outstanding principal amount of this Note and all accrued but unpaid interest to be immediately due and payable. During the continuance of an event of default, the investor shall have recourse to any and all remedies available to under applicable law. The Notes were recorded upon issuance at amortized cost in accordance with applicable accounting guidance. As there is no difference in the amount recorded at inception and the face value of the Notes, interest expense will be accreted at the stated interest rate under the terms of the Notes. Total interest expense related to the Notes will be impacted by the amortization of the debt issuance cost using the effective interest method.
 
The Company would be required to accelerate and issue the PIK Notes through the maturity of the Notes if the Company elects to convert the Notes prior to maturity (which it can do upon certain conditions) or if there is a change in control. For each of these situations, the Company determined that the economic characteristics of these “make whole” features were not considered clearly and closely related to the Company’s stock. Accordingly, these embedded conversion features were bifurcated from the Notes and separately accounted for on a combined basis at fair value as a single derivative. The fair value of the derivative as of March 31, 2018 was an asset of $185,870 and is included within “Deposits and other” in the accompanying balance sheet. The derivative is being accounted for at fair value, with subsequent changes in the fair value to be reported as part of Other income (expense), net in the Consolidated Statement of Operations. The investor’s conversion option also qualifies as an embedded derivative but qualifies for a scope exception as it is considered to be clearly and closely related to the Company’s stock. Through March 31, 2018, the Company has sufficient authorized and unissued shares and could issue all shares potentially issuable related to the investor’s conversion option without further approval from shareholders. However, the Company is required to continue to evaluate the share limits each reporting period.
 
The net carrying amount of the Notes at March 31, 2018 was as follows:
 
Principal amount
 $8,000,000 
Accrued interest paid-in-kind
  4,301 
Unamortized debt issuance costs
  (141,384)
Embedded conversion feature derivative
  185,870 
Net carrying value
 $8,048,787 
 
We incurred certain third-party costs in connection with our issuance of the Notes, principally related to financial advisory and legal fees, which are being amortized to interest expense ratably over the five-year term of the Notes. The following table sets forth total interest expense related to the Notes for the period ended March 31, 2018:
 
Contractual interest paid-in-kind expense (non-cash)
  4,301 
Amortization of debt issuance costs (non-cash)
  274 
Total interest expense
  4,575 
Effective interest rate
  5.4%
 
 
13
 
 
Note 6: Changes in Accumulated Other Comprehensive Income (Loss)
 
 
 
Foreign Currency
 
 
 
Translation
 
 
 
Adjustment
 
Balance as of December 31, 2017
 $(480,762)
Other comprehensive income (loss) prior to reclassifications
  - 
Amounts reclassified from accumulated other comprehensive income
  - 
Tax effect
  - 
Net current period other comprehensive loss
  (30,527)
Balance as of March 31, 2018
 $(511,289)
 
Note 7: Net Loss Per Share
 
Computation of net loss per share is as follows:
 
 
 
Three Months Ended
 
 
 
December 31,
 
 
 
2018
 
 
2017
 
Net loss
 $(2,051,942)
 $(1,379,272)
 
    
    
Basic weighted average common shares outstanding
  8,443,455 
  8,369,249 
Add incremental shares for:
    
    
Warrants
  - 
  - 
Stock options
  - 
  - 
Diluted weighted average common shares outstanding
  8,443,455 
  8,369,249 
 
    
    
Net loss per share:
    
    
Basic
 $(0.24)
 $(0.16)
Diluted
 $(0.24)
 $(0.16)
 
For the three months ended March 31, 2018, 1,525,450 stock options and 80,000 warrants were excluded from diluted net loss per share, because the effect of including these potential shares was anti-dilutive. For the three months ended March 31, 2017, 1,396,788 stock options and 170,973 warrants were excluded from diluted net loss per share, because the effect of including these potential shares was anti-dilutive.
 
Note 8: Income Taxes
 
The income tax expense we record in any interim period is based on our estimated effective tax rate for the year for each jurisdiction that we operate in. The calculation of our estimated effective tax rate requires an estimate of pre-tax income by tax jurisdiction, as well as total tax expense for the fiscal year. Accordingly, this tax rate is subject to adjustment if, in subsequent interim periods, there are changes to our initial estimates of total tax expense, pre-tax income, or pre-tax income by jurisdiction.
 
 
14
 
 
During the three months ended March 31, 2018 and 2017, the Company recorded income tax expense of $41,997 and income tax benefit of $498,746, respectively. The blended effective tax rate for the three months ending March 31, 2018 and 2017 was -2% and 26%, respectively. The effective blended tax rate varies from our statutory U.S. tax rate due to income generated in certain other jurisdictions at various tax rates.
 
In December 2017, the Company reasonably estimated that it will not have a transition tax related to the repatriation of foreign earnings for the impact of the U.S. Tax Cuts and Jobs Act (“Tax Act”). The Company has not yet finalized these calculations and no adjustments to the provisional amount have been made in the current period. We will finalize the provisional amounts within one year from the date of enactment.
 
Valuation Allowance
We record a deferred tax asset if we believe that it is more likely than not that we will realize a future tax benefit. Ultimate realization of any deferred tax asset is dependent on our ability to generate sufficient future taxable income in the appropriate tax jurisdiction before the expiration of carryforward periods, if any. Our assessment of deferred tax asset recoverability considers many different factors including historical and projected operating results, the reversal of existing deferred tax liabilities that provide a source of future taxable income, the impact of current tax planning strategies and the availability of future tax planning strategies. We establish a valuation allowance against any deferred tax asset for which we are unable to conclude that recoverability is more likely than not. This is inherently judgmental since we are required to assess many different factors and evaluate as much objective evidence as we can in reaching an overall conclusion. The particularly sensitive component of our evaluation is our projection of future operating results since this relies heavily on our estimates of future revenue and expense levels by tax jurisdiction.
 
In making our assessment of deferred tax asset recoverability, we considered our historical financial results, our projected future financial results, the planned reversal of existing deferred tax liabilities and the impact of any tax planning actions. Based on our analysis we noted both positive and negative factors relative to our ability to support realization of certain deferred tax assets. However, based on the weighting of all the evidence, including the near term effect on our income projections of investments we are making in our team, product and systems infrastructure, we concluded that it was more likely than not that the majority of our deferred tax assets related to temporary differences and net operating losses may not be recovered. The establishment of a valuation allowance has no effect on our ability to use the underlying deferred tax assets prior to expiration to reduce cash tax payments in the future to the extent that we generate taxable income.
 
At March 31, 2018 and December 31, 2017, we have established a valuation allowance of $3.8 million and $1.9 million, respectively, against certain deferred tax assets given the uncertainty of recoverability of these amounts.
 
Note 9: Defined Contribution Retirement Plan
 
Starting in 2016, we offered our U.S. employees the ability to participate in a 401(k) plan. Eligible U.S. employees may contribute up to 100% of their eligible compensation, subject to limitations established by the Internal Revenue Code. The Company contributes a matching contribution equal to 100% of each such participant’s contribution up to the first 3% of their annual eligible compensation. We charged $60,339 and $36,495 to expense in the three months ended March 31, 2018 and 2017, respectively, associated with our matching contribution in those periods.
 
Note 10:  Stock-Based Compensation
 
The Company grants stock option awards to officers and employees and grants stock awards to directors as compensation for their service to the Company.
 
In November 2010, the Company adopted the 2010 Stock Incentive Plan (“the Plan”) which was amended in April 2011, August 2013, April 2014, February 2016 and March 2017. As amended, up to 1,950,000 shares of common stock are available for issuance under the Plan. The Plan provides for the issuance of stock options and other stock-based awards.
 
 
15
 
 
Stock Options
 
Stock option awards under the Plan have a 10-year maximum contractual term and must be issued at an exercise price of not less than 100% of the fair market value of the common stock at the date of grant. The Plan is administered by the Board of Directors, which has the authority to determine to whom options may be granted, the period of exercise and what other restrictions, if any, should apply. Vesting for awards granted to date under the Plan is principally over four years from the date of the grant, with 25% of the award vesting after one year and monthly vesting thereafter.
 
Option awards are valued based on the grant date fair value of the instruments, net of estimated forfeitures, using a Black-Scholes option pricing model with the following assumptions:
 
 
Three Months Ended March 31,
 
2018
 
2017
 
 
 
 
Volatility
48 – 49%
 
49%
Risk-free interest rate
2.34% - 2.7%
 
2.04% - 2.26%
Expected term
6.25 years
 
6.25 years
 
The weighted average grant date fair value of stock options granted during the three months ended March 31, 2018 and 2017 was $2.28 and $2.42, respectively.
 
For grants prior to January 1, 2015, the volatility assumption was based on historical volatility of similar sized companies due to lack of historical data of the Company’s stock price. For all grants subsequent to January 1, 2015, the volatility assumption reflects the Company’s historic stock volatility for the period of February 1, 2014 forward, which is the date the Company’s stock started actively trading. The risk-free interest rate was determined based on treasury securities with maturities equal to the expected term of the underlying award. The expected term was determined based on the simplified method outlined in Staff Accounting Bulletin No. 110.
 
Stock option awards are expensed on a straight-line basis over the requisite service period. During the three months ended March 31, 2018 and 2017, the Company recognized expense of $193,535and $127,967, respectively, associated with stock option awards. At March 31, 2018, future stock compensation expense associated with stock options (net of estimated forfeitures) not yet recognized was $1,614,800 and will be recognized over a weighted average remaining vesting period of 3.0 years. The following summarizes stock option activity for the three months ended March 31, 2018:
 
 
 
 
 
 
Weighted
 
 
Weighted
 
 
Aggregate
 
 
 
Number of
 
 
Average
 
 
Average Remaining
 
 
Intrinsic
 
 
 
Options
 
 
Exercise Price
 
 
Contractual Life
 
 
Value
 
Outstanding at December 31, 2017
  1,069,330 
 $5.11 
  7.0 
 $36,693 
 
    
    
    
    
Granted
  465,850 
  4.56 
    
    
Exercised
  (1,724)
  4.96 
    
    
Forfeited
  (8,006)
  4.11 
    
    
Outstanding at March 31, 2018
  1,525,450 
 $4.95 
  8.2 
 $2,241,770 
 
    
    
    
    
Exercisable at March 31, 2018
  569,155 
 $5.39 
  7.0 
 $627,707 
 
The total intrinsic value of stock options exercised during the three months ended March 31, 2018 was $565. There were no stock options exercised during the three months ended March 31, 2017.
 
Stock Awards
During the three months ended March 31, 2018 and 2017, the Company issued 8,955 and 10,884 shares, respectively, to non-employee directors as compensation for their service on the board. Such stock awards are immediately vested.
 
Stock awards are valued based on the closing price of our common stock on the date of grant, and compensation cost is recorded on a straight line basis over the share vesting period. The total fair value of stock awards granted, vested and expensed during the three months ended March 31, 2018 and 2017 was $43,880 and $56,379, respectively. As of March 31, 2018, there was no unrecognized compensation cost related to stock awards.
 
 
16
 
 
Note 11: Warrants
 
During 2014, the Company issued warrants to certain service providers. The following table summarizes information about the Company’s warrants at March 31, 2018:
 
 
 
 
 
 
Weighted
 
 
Weighted
 
 
 
 
 
 
Number of
 
 
Average
 
 
Average Remaining
 
 
Intrinsic
 
 
 
Units
 
 
Exercise Price
 
 
Contractual Term
 
 
Value
 
Outstanding at December 31, 2017
  80,000 
 $7.81 
  2.1 
 $33,660 
 
    
    
    
    
Granted
  - 
  - 
    
    
Cancelled
  - 
  - 
    
    
Outstanding at March 31, 2018
  80,000 
 $7.81 
  1.8 
 $- 
 
    
    
    
    
Exercisable at March 31, 2018
  80,000 
 $7.81 
  1.8 
 $- 
 
Note 12: Commitments and Contingencies
 
Litigation
 
The Company may from time to time be involved in legal proceedings arising from the normal course of business. The Company is not currently a party to any litigation of a material nature.
 
Operating Leases and Service Contracts
 
The Company currently rents its primary office facility under a five year lease which started in September 2016. Most of its service contracts are on a month-to-month basis, however, some contracts and agreements extend out to longer periods. Future minimum lease payments and payments due under non-cancelable service contracts are as follows as of March 31, 2018:
 
Remainder of 2018
 $375,546 
2019
  374,071 
2020
  383,967 
2021
  293,672 
2022
  - 
2023
  - 
Thereafter
  - 
Total
 $1,427,256 
 
On April 18, 2018, the Company entered into a lease for the Company’s new principal office (the “2018 Lease”) to lease approximately 25,000 square feet of office space. The term of the 2018 Lease is ten years, beginning on the date on which the Company takes possession of and occupies all or any part of the premises for normal business activities. The term may be extended for an additional 5 years in incremental one-year periods, subject to certain conditions described in the 2018 Lease. Base rent for the first year of the 2018 Lease is approximately $619,000, with increases in base rent occurring every two years. In conjunction with the signing of the 2018 Lease, the Company has agreed to assign its existing lease for its current primary office space (the “Assignment”) to the landlord from the 2018 Lease. Such assignment of the current lease shall become effective one month following the commencement of the 2018 Lease. Because both the 2018 Lease and Assignment were entered into following the end of the quarter, neither are reflected in the above future minimum lease payments schedule.
 
Employment Agreements
 
The Company has employment agreements with several members of its leadership team and executive officers.
 
 
17
 
 
Note 13: Disaggregation of Revenue
 
The company operates as one reporting segment. Operating segments are defined as components of an enterprise for which separate financial information in regularly evaluated by the chief operating decision makers (“CODM”), which is the Company’s chief executive office, in deciding how to allocate resources and assess performance. The Company does not present geographical information about revenues because it is impractical to do so. Disaggregated revenue for the three months ended March 31, 2018 and 2017 are as follows:
 
Revenue by product:
 
March 31,
 
 
March 31,
 
 
 
2018
 
 
2017
 
Marketing Automation revenue
 $4,063,500 
 $2,845,173 
Mail + revenue
  121,163 
  178,260 
Total revenue
 $4,184,663 
 $3,023,433 
 
    
    
 
Revenue by type:
 
March 31,
 
 
March 31,
 
 
 
2018
 
 
2017
 
Recurring revenue
 $3,846,953 
 $2,795,384 
Upfront and other fees
  337,710 
  228,049 
Total revenue
 $4,184,663 
 $3,023,433 
 
    
    
 
 
18
 
 
Item 2. 
Management's Discussion and Analysis of Financial Condition and Results of Operations.
 
The following discussion and analysis should be read in conjunction with our consolidated financial statements, included herewith. This discussion should not be construed to imply that the results discussed herein will necessarily continue into the future, or that any conclusion reached herein will necessarily be indicative of actual operating results in the future. Such discussion represents only the best present assessment of our management. This information should also be read in conjunction with our audited historical consolidated financial statements which are included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2017, filed with the Securities and Exchange Commission on March 15, 2018, as amended pursuant to Form 10-K/A filed with the Securities and Exchange Commission on April 30, 2018.
 
Overview
 
We provide SaaS based marketing technologies to customers around the world. Our focus is on marketing automation tools that enable customers to interact with a lead from an early stage and nurture that potential customer using advanced features until it becomes a qualified sales lead or customer. We primarily offer our premium SharpSpring marketing automation solution, but also have customers on the SharpSpring Mail+ product, which is a subset of the full suite solution.
 
We believe our recent growth has been driven by the strong demand for marketing automation technology solutions, particularly in the small and mid-size business market. Our products are offered at competitive prices with unlimited multi-lingual customer support. We employ a subscription-based revenue model. We also earn revenues from additional usage charges that may come into effect when a customer exceeds a transactional quota, as well as fees earned for additional products and services.
 
Unless the context otherwise requires, in this section titled Management’s Discussion and Analysis of Financial Condition and Results of Operations all references to “SharpSpring” relate to the SharpSpring product, while all references to “our Company,” “we,” “our” or “us” and other similar terms means SharpSpring, Inc., a Delaware corporation, and all subsidiaries.
 
Results of Operations
 
Three Months Ended March 31, 2018 Compared to the Three Months Ended March 31, 2017
 
Unless otherwise noted, all figures and comparisons relate to our continuing operations.
 
 
 
 
 
 
 
 
 
 
 
 
Percent
 
 
 
Three Months Ended
 
 
Change
 
 
Change
 
 
 
March 31,
 
 
from
 
 
from
 
 
 
2018
 
 
2017
 
 
Prior Year
 
 
Prior Year
 
Revenues and Cost of Sales:
 
 
 
 
 
 
 
 
 
 
 
 
Revenues
 $4,184,663 
 $3,023,433 
 $1,161,230 
  38%
Cost of Sales
  1,400,297 
  1,271,321 
  128,976 
  10%
Gross Profit
 $2,784,366 
 $1,752,112 
 $1,032,254 
  59%
 
Revenues increased for the three months ended March 31, 2018 as compared to the three months ended March 31, 2017, primarily due to growth in our SharpSpring marketing automation customer base. Revenues also increased due to pricing changes implemented over the past year. Revenues for our flagship marketing automation platform increased to $4.1 million in the three months ended March 31, 2018 from $2.8 million in the three months ended March 31, 2017. This growth in revenues was slightly offset by reduced revenue from our SharpSpring Mail+ product which declined from $178,000 in the three months ended March 31, 2017 to $121,000 in the three months ended March 31, 2018.
 
 
19
 
 
SharpSpring revenues are broken into two categories: recurring revenues and up-front fees and other revenues. Recurring revenues account for the majority of our revenues totaling $3.9 million and $2.8 million for the three months ended March 31, 2018 and 2017, respectively. Recurring revenues are made up of the subscriptions we charge for our products as well as any transactional or volume-based charges that are incurred by customers. Recurring revenues are typically billed in arrears. Up-front fees and other revenues were approximately $338,000 and $228,000 for the three months ended March 31, 2018 and 2017, respectively. Up-front fees and other revenues consist primarily of the initial fees we charge to customers for training services performed at the onset of the relationship with SharpSpring, which are typically billed in advance. Because the majority of our revenues are recurring revenues, which fluctuate only slightly depending on the volume-based charges incurred in a given period, our revenues are generally very stable and have increased over time as we have acquired more customers.
 
Cost of services increased for the three months ended March 31, 2018 as compared to the three months ended March 31, 2017 primarily due to increased employee related costs associated with providing our technology platform to more customers compared to the prior period. As a percentage of revenues, cost of services was 33% and 42% of revenues for the three months ended March 31, 2018 and 2017, respectively. This represents a year-over-year improvement in gross margin due to increased revenue scale and operating leverage.
 
 
 
 
 
 
 
 
 
 
 
 
Percent
 
 
 
Three Months Ended
 
 
Change
 
 
Change
 
 
 
March 31,
 
 
from
 
 
from
 
 
 
2018
 
 
2017
 
 
Prior Year
 
 
Prior Year
 
Operating expenses:
 
 
 
 
 
 
 
 
 
 
 
 
Sales and marketing
 $2,371,030 
 $1,549,522 
 $821,508 
  53%
Research and development
  950,675 
  659,731 
  290,944 
  44%
General and administrative
  1,426,234 
  1,356,198 
  70,036 
  5%
Intangible asset amortization
  115,000 
  131,523 
  (16,523)
  -13%
 
 $4,862,939 
 $3,696,974 
 $1,165,965 
  32%
 
Sales and marketing expenses increased for the three months ended March 31, 2018 as compared to the three months ended March 31, 2017. The increase was primarily due to an increase in marketing program spending for various lead generation activities, which increased by approximately $834,000 compared to last year.
 
Research and development expenses increased for the three months ended March 31, 2018 as compared to the three months ended March 31, 2017 primarily due to additional hiring of development and quality assurance staff since last year. Employee-related costs for this group increased by approximately $257,000 in the three months ended March 31, 2018 compared to the same period in 2017.
 
General and administrative expenses increased for the three months ended March 31, 2018 as compared to the three months ended March 31, 2017, with higher employee related costs associated with business growth. These increases were somewhat offset with lower professional fees and lower bad debt expense.
 
Amortization of intangible assets decreased for the three months ended March 31, 2018 as compared to the three months ended March 31, 2017 due primarily to the reduction of amortization related to the GraphicMail customer relationship intangibles that were fully depreciated at the end of 2017.
 
 
 
 
 
 
 
 
 
 
 
 
Percent
 
 
 
Three Months Ended
 
 
Change
 
 
Change
 
 
 
March 31,
 
 
from
 
 
from
 
 
 
2018
 
 
2017
 
 
Prior Year
 
 
Prior Year
 
Other
 
 
 
 
 
 
 
 
 
 
 
 
Other income (expense), net
 $68,628 
 $66,844 
 $1,784 
  3%
Provision (benefit) for income tax
 $41,997 
 $(498,746)
 $540,743 
  -108%
 
Other income (expense) is generally related to foreign exchange gains and losses derived from owing amounts or having amounts owed in currencies other than the entity’s functional currency, as well interest expense related to our convertible notes.
 
 
20
 
 
On December 22, 2017, the U.S. Tax Cuts and Jobs Act (the “Tax Act”) was enacted into the law. The Tax Act contains broad and complex provisions including, but not limited to: (i) the reduction of corporate income tax rate from 35% to 21%, (ii) requiring companies to pay a one-time transition tax on certain unrepatriated earnings of foreign subsidiaries, (iii) generally eliminating U.S. federal income taxes on dividends from foreign subsidiaries, (iv) modifying limitation on excessive employee remuneration, (v) requiring current inclusion in U.S. federal taxable income of certain earnings of controlled foreign corporations, (vi) repeal of corporate alternative minimum tax (“AMT”) and changing how AMT credits can be realized, (vii) creating a new minimum tax, (viii) creating a new limitation on deductible interest expense, (ix) changing rules related to uses and limitations of net operating loss carrybacks, carryforwards and foreign tax credits created in tax years beginning after December 31, 2017, and (x) eliminating the deduction for income attributable to domestic production activities.
 
As required under U.S. GAAP, the effects of tax law changes are recognized in the period of enactment. Accordingly, we have recorded incremental income tax benefit in the amount of $0.1 million associated with the Tax Act during the year ended December 31, 2017.
 
During the three months ended March 31, 2018 our income tax provision related to state income taxes by our consolidated U.S. entities as well as taxes related to income derived in foreign jurisdictions at the applicable statutory tax rates. For the three months ended March 31, 2017, our income tax benefit related to losses incurred by our consolidated U.S. entities offset by a small amount of tax expense related to income derived in foreign jurisdictions at the applicable statutory tax rates.
 
Liquidity and Capital Resources
 
Sources and Uses of Cash
 
Our primary source of operating cash inflows from continuing operations are payments from customers for use of our marketing automation technology platform. Such payments are primarily received monthly from customers, but can sometimes be received annually in advance of providing the services, yielding a deferred revenue liability on our consolidated balance sheet. In addition, during the first quarter of 2018, the Company issued $8.0 million of convertible notes and received $7,858,343 in cash after deducting debt issuance costs. To provide additional financing flexibility, the Company also has a credit facility in place. No amounts have been borrowed under the facility to date and based on the borrowing base calculations, approximately $2.1 million was available under the facility as of March 31, 2018.
 
Our primary sources of cash outflows from operations include payroll and payments to vendors and third party service providers.
 
Analysis of Cash Flows
 
Net cash used in operating activities from our continuing operations increased by $102,536 to $951,099 used in operations for the three months ended March 31, 2018, compared to $848,563 used in operations for the three months ended March 31, 2017. The increase in cash used in operating activities was attributable primarily to increased operating expenses during the first three months of 2018 compared to the same period in 2017.
 
Net cash used in investing activities from our continuing operations was $72,820 and $86,903 during the three months ended March 31, 2018, and March 31, 2017, respectively. The reduction in cash used for investing activities is primarily related to less cash spent on the acquisition of new equipment when compared with the same period in 2017.
 
Net cash provided by financing activities was $7.9 million during the three months ended March 31, 2018, compared to zero net cash used in financing activities of during the three months ended March 31, 2017. The majority of the net cash provided by financing activities is related the Company’s issuance $8 million of convertible notes during the first quarter of 2018. In addition to the $8 million dollars received, the Company also incurred approximately $142,000 in debt issuance costs.
 
 
 
21
 
 
We had net working capital of approximately $13.7 million and $7.5 million as of March 31, 2018 and December 31, 2017, respectively. Our cash balance was $12.3 million at March 31, 2018 compared to $5.4 million at December 31, 2017, reflecting the net $7.9 million received from the issuance of convertible notes in March 2018, offset by cash used from operations.
 
Contractual Obligations
 
The Company currently rents its primary office facility under a five year lease which started in September 2016. Most of our service contracts are also on a month-to-month basis. However, from time to time, we enter into non-cancelable service contracts including longer-term contracts and payments for the acquisition of customer relationships from resellers. Future minimum lease payments and payments due under non-cancelable service contracts are as follows as of March 31, 2018:
 
Remainder of 2018
 $375,546 
2019
  374,071 
2020
  383,967 
2021
  293,672 
2022
  - 
2023
  - 
Thereafter
  - 
Total
 $1,427,256 
 
On April 18, 2018, the Company entered into a lease for the Company’s new principal office (the “2018 Lease”) to lease approximately 25,000 square feet of office space. The term of the 2018 Lease is ten years, beginning on the date on which the Company takes possession of and occupies all or any part of the premises for normal business activities. The term may be extended for an additional 5 years in incremental one-year periods, subject to certain conditions described in the 2018 Lease. Base rent for the first year of the 2018 Lease is approximately $619,000, with increases in base rent occurring every two years. In conjunction with the signing of the 2018 Lease, the Company has agreed to assign its existing lease for its current primary office space (the “Assignment”) to the landlord from the 2018 Lease. Such assignment of the current lease shall become effective one month following the commencement of the 2018 Lease. Because both the 2018 Lease and Assignment were entered into following the end of the quarter, neither are reflected in the above future minimum lease payments schedule.
 
Significant Accounting Policies
 
Our significant accounting policies, including the assumptions and judgments underlying them, are disclosed in the Notes to the Consolidated Financial Statements. We have consistently applied these policies in all material respects. We do not believe that our operations to date have involved uncertainty of accounting treatment, subjective judgment, or estimates, to any significant degree.
 
Off-balance sheet arrangements
 
We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
 
 
 
22
 
 
Item 3. 
Quantitative and Qualitative Disclosure About Market Risk
 
Not applicable.
 
Item 4.  
Controls and Procedures
 
Evaluation of Disclosure Controls and Procedures
The Company’s management, with the participation of the Company’s principal executive officer and principal financial officer, evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of March 31, 2018. Based on this evaluation, the Company’s principal executive officer and principal financial officer concluded that, as of March 31, 2018 the Company’s disclosure controls and procedures were effective, in that they provide reasonable assurance that information required to be disclosed by the Company in the reports that it files or submits under the Securities Exchange Act of 1934, as amended, is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and is accumulated and communicated to the Company’s management, including the Company’s principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.
 
Changes in Company Internal Controls
 
There were no changes in our internal control over financial reporting during the quarter ended March 31, 2018 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
 
 
23
 
PART II – OTHER INFORMATION
 
Item 1.  
Legal Proceedings.
 
Not applicable.
 
Item 1A. 
Risk Factors.
 
The following risk factors supplement the Risk Factors described in the Company’s annual report on Form 10-K for the year ended December 31, 2017 and should be read in conjunction therewith.
 
Risks Related to our Convertible Notes
 
As described in Note 5 – Convertible Notes Part I, Item 1 of this report, on March 28, 2018, the Company issued $8.0 million aggregate principal amount of convertible notes (the “Notes”). Interest accrues at a rate of 5.0% per year and is “payable in kind” annually in the form of the issuance of additional notes (“PIK Notes”). The aggregate principal amount of the Note and the PIK Notes will be due and payable in full on the fifth anniversary of the date of the Notes.
 
If the Notes are converted, the Company will issue a significant number of shares of common stock, and the ownership interests of existing will be significantly diluted.
 
The holder of the Notes may convert the Notes into shares of the Company’s common stock at any time prior to maturity at a fixed conversion price of $7.50 per share. If the Notes are converted by the holder, a minimum of 1,066,667 new shares of the Company’s common stock will be issued and the ownership interest of existing stockholders will be significantly diluted. The number of shares to be issued upon conversion of the Notes will increase over time with the issuance of additional PIK Notes, which will increase the potential dilution of the ownership interests of existing stockholders.
 
Under certain circumstances, the Company will be required to register with the SEC the resale of shares of common stock held by the holder of the Notes or issued upon conversion of the Notes, which may not be aligned with Company priorities or the interests of other stockholders.
 
If the Notes are converted into shares of the Company’s common stock, if the Company elects to repay the Notes with shares of common stock, or under other specified circumstances, the holder of the Notes (or the underlying shares) will be entitled to demand and piggyback registration rights with respect to retails of the shares. These rights may adversely affect the market for and the market price of the Company’s common stock, the Company’s ability to raise capital in the future to fund working capital, capital expenditures, acquisitions, general corporate or other purposes, or the timing or terms of any such capital raise.
 
If the Notes are not converted by the holder prior to maturity, we will be required to repay the aggregate principal amount of the outstanding Notes, including the accrued PIK Notes, and it is likely that shareholders will experience significant dilution if that occurs.
 
If the Notes are not converted prior to maturity by the holder, the Company will have the option to:
Repay the aggregate principal amount of the outstanding Notes, including accrued PIK Notes, in cash;
Repay the aggregate principal amount of the outstanding Notes, including accrued PIK Notes, by issuing shares of the Company’s common stock at value equal to 80% of the volume weighted average share price over the preceding 30-trading day period; or
Extend the maturity of the Notes for up to eighteen months at an increased interest rate of 10.0%.
 
Assuming all of the Notes, including accrued PIK Notes, remain outstanding at maturity, the aggregate principal amount would equal approximately $10.2 million. Based on the current cash balance and projected net uses of cash in the future, it is highly unlikely that the Company would be able to repay the aggregate principal amount at maturity in cash without securing additional capital or other financing. Such additional financing may not be available on favorable terms, or at all. Any additional equity financing, or the repayment of the Notes by issuing shares of common stock, may be dilutive to the ownership interests of existing stockholders and may adversely affect the market for and the market price of the Company’s common stock, and other forms of financing could increase the Company’s debt balance and result in significant expense to the Company.
 
 
24
 
 
The ability of the Company to repay the outstanding Notes and any PIK Notes by issuing shares of Company stock at value equal to 80% of the volume weighted average share price over the preceding 30-trading day period will be subject to stockholder approval pursuant to NASDAQ regulations.
 
If the Notes are not converted prior to maturity by the holder, the Company’s ability to issue shares to repay the Notes will be subject to stockholder approval pursuant to NASDAQ regulations. The Company intends to solicit stockholder approval at its 2018 annual stockholder meeting. If stockholder approval is not obtained at this meeting or at another stockholder meeting prior to the maturity of the Notes, and if the Notes are not converted by the holder prior to maturity, the Company’s ability to repay the Notes by issuing shares of common stock at value equal to 80% of the volume weighted average share price over the preceding 30-trading day period will be limited, and may require the Company to solicit other forms of capital and incur additional debt, which may not be available on favorable terms, or at all.
 
The ability of the Company to fully satisfy the conversion of the Notes is subject to stockholder approval pursuant to NASDAQ regulations, and failure to obtain such approval could adversely affect the Company.
 
The conversion of the Notes by the holder may require stockholder approval pursuant to NASDAQ regulations. The Company intends to solicit this stockholder approval at its2018 annual stockholder meeting. If stockholder approval is not obtained at the upcoming stockholder meeting, the Company is required to continue to solicit stockholder approval on a quarterly basis until such approval is obtained, or to assist the holder of the Notes with the sale of its (or its affiliates’) shares of the Company’s common stock in order to maintain compliance with NASDAQ regulations. These actions would result in incremental expense to the Company and/or adversely affect the market for and the market price of the common stock.
 
Our level of indebtedness may limit our financial flexibility.
 
The Company’s indebtedness may affect its operations in several ways, including:
 
The Company may be at a competitive disadvantage compared to similar companies that have less debt;
The Notes limit the Company’s ability to incur senior secured debt in excess of 18.6% of the Company’s trailing 12-month revenues; and
Additional financing in the future for working capital, capital expenditures, acquisitions, general corporate or other purposes may have higher costs and contain restrictive covenants, or may not be available to us.
 
These factors and other factors that could affect the Company’s ability to obtain additional financing, some of which may be beyond the Company’s control, could adversely affect the Company’s ability to take advantage of strategic opportunities that might otherwise benefit the Company, and could make the Company less attractive to potential acquirers.
 
The Notes contain a “make whole” provision that provides for the PIK Notes to accelerate and be paid through maturity upon a change in control of the Company, which would increase the cost of acquiring the Company and which could, in turn, make the Company less attractive to potential acquirers.
 
The Notes provide for an acceleration of interest through maturity upon a change in control, which will have the effect of increasing the cost to a third party of acquiring the Company. This could make the Company less attractive to potential acquirers or decrease the amount that a potential acquirer would be willing to pay for shares of the Company’s common stock, potentially preventing, or decreasing the consideration payable to the Company’s stockholders in, a change of control transaction.
 
Item 2. 
Unregistered Sales of Equity Securities and Use of Proceeds.
 
On March 28, 2018, the Company entered into a Convertible Note Purchase Agreement (the “Note Purchase Agreement”) with an investor, pursuant to which the Company issued to the investor a convertible promissory note in the aggregate principal amount of $8,000,000 (the “Note”). The principal amount of the Note and any accrued interest thereon may be converted, in whole or in part, into shares of company common stock at any time prior to the fifth anniversary of the issuance date (“Maturity Date”) at a conversion price of $7.50 per share, subject to customary adjustments. Assuming full conversion of the principal amount of the Notes and accrued interest on the Maturity Date, the Company anticipates that it would issue 1,361,367 shares of common stock. The Company offered and sold the Notes to the investor in reliance on the exemption from registration provided by Section 4(a)(2) of the Securities Act of 1933, as amended, and Regulation D promulgated thereunder. The Company relied on these exemptions from registration based in part on representations made by the investor in the Note Purchase Agreement.
 
Item 3.     
Defaults Upon Senior Securities.
 
Not Applicable.
 
Item 4. 
Mine Safety Disclosures.
 
Not Applicable.
 
Item 5.  
Other Information.
 
Not Applicable.
 
 
25
 
 
Item 6. 
Exhibits.
INDEX TO EXHIBITS
SEC Reference Number
 
Title of Document
 
Location
 
Form of Convertible Promissory Note, attached as Exhibit A to Convertible Note Purchase Agreement among SharpSpring, Inc. and SHSP Holdings, LLC dated March 28, 2018
 
Incorporated by reference to our Form 8-K filed March 28, 2018
 
Form of Investors Rights Agreement by and among SharpSpring, Inc., SHSP Holdings, LLC et al. dated March 28, 2018
 
Incorporated by reference to our Form 8-K filed March 28, 2018
 
Form of Subordination Agreement by and between SHSP Holdings, LLC and Western Alliance Bank dated March 28, 2018
 
Incorporated by reference to our Form 8-K filed March 28, 2018
 
Employee Agreement Amendment – Richard Carlson
 
Incorporated by reference to the Company’s Form 8-K filed on 2/12/18
 
Employee Agreement Amendment – Richard Carlson
 
Incorporated by reference to the Company’s Form 8-K filed on 4/15/17
 
Employee Agreement – Richard Carlson
 
Incorporated by reference to the Company’s Form 8-K filed on 9/14/15
 
Employee Agreement Amendment – Edward S. Lawton
 
Incorporated by reference to the Company’s Form 8-K filed on 2/12/18
 
Employee Agreement Amendment – Edward S. Lawton
 
Incorporated by reference to the Company’s Form 8-K filed on 8/1/17
 
Employee Agreement Amendment – Edward S. Lawton
 
Incorporated by reference to the Company’s Form 8-K filed on 6/24/15
 
Employee Agreement – Edward Lawton
 
Incorporated by reference to the Company’s Form 8-K filed on 8/18/14
 
Employee Agreement Amendment – Travis Whitton
 
Incorporated by reference to the Company’s Form 8-K filed on 2/12/18
 
Employee Agreement Amendment – Travis Whitton
 
Incorporated by reference to the Company’s Form 8-K filed on 8/1/17
 
Employee Agreement Amendment – Travis Whitton
 
Incorporated by reference to the Company’s Form 8-K filed on 7/8/16
 
Employee Agreement – Travis Whitton
 
Incorporated by reference to the Company’s Form 8-K filed on 7/8/16
 
Convertible Note Purchase Agreement among SharpSpring, Inc. and SHSP Holdings, LLC dated March 28, 2018
 
Incorporated by reference to our Form 8-K filed March 28, 2018
 
Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
Filed herewith
 
Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
 
Filed herewith
 
Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
Filed herewith
 
Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
Filed herewith
101
 
XBRL
 
 
 
 
 
 
 
 
26
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
 
 
 
 
SharpSpring, Inc.
 
 
 
 
 
 
 
 
 
 
 

By:
/s/Richard A. Carlson
 
 
 
 
 
 
Richard A. Carlson
 
 
 
 
 
 
Chief Executive Officer and President
(Principal Executive Officer)
Date: May 15, 2018
 
 
 
 
 
 
 
 
SharpSpring, Inc.
 
 
 
 
 
 
 

 
 
 
 
By:
/s/ Edward Lawton
 
 
 
 
 
 
Edward Lawton
Chief Financial Officer
 
 
 
 
 
 
(Principal Financial Officer)
Date: May 15, 2018
 
 
 
 
27
EX-31.1 2 shsp_ex311.htm CERTIFICATION PURSUANT TO RULE 13A-14(A)/15D-14(A) CERTIFICATIONS SECTION 302 OF THE SARBANES-OXLY ACT OF 2002 Blueprint
 
EXHIBIT 31.1
 
CERTIFICATION
 
I, Richard A. Carlson certify that:
 
1.           I have reviewed this Quarterly Report on Form 10-Q of SharpSpring, Inc. (the “registrant”);
 
2.           Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3.           Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4.           The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
 
(a)           Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
(b)           Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
(c)           Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
(d)           Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s first fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
5.           The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
 
(a)           All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
(b)           Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
 
 
Date:  May 15, 2018
Signature:
/s/ Richard A. Carlson
 
 
Richard A. Carlson
Chief Executive Officer and President
 
 
(Principal Executive Officer)
 
 
EX-31.2 3 shsp_ex312.htm CERTIFICATION PURSUANT TO RULE 13A-14(A)/15D-14(A) CERTIFICATIONS SECTION 302 OF THE SARBANES-OXLY ACT OF 2002 Blueprint
 
EXHIBIT 31.2
 
CERTIFICATION
 
I, Edward Lawton, certify that:
 
1.           I have reviewed this Quarterly Report on Form 10-Q of SharpSpring, Inc. (the “registrant”);
 
2.           Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3.           Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4.           The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
 
(a)           Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
(b)           Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
(c)           Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
(d)           Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s first fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
5.           The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
 
(a)           All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
(b)           Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
 
 
Date:  May 15, 2018
Signature:
/s/ Edward Lawton
 
 
Edward Lawton
Chief Financial Officer
 
 
(Principal Financial Officer)
 
EX-32.1 4 shsp_ex321.htm CERTIFICATE PURSUANT TO SECTION 18 U.S.C. PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 Blueprint
 
 
EXHIBIT 32.1
CERTIFICATION PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
18 U.S.C. SECTION 1350
 
In connection with the Quarterly Report of SharpSpring, Inc. (the “Company”) on Form 10-Q for the quarter ended March 31, 2018, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Richard A. Carlson, Principal Executive Officer of the Company, certify, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that, to my knowledge:
 
1.            
The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
 
2.            
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of and for the period covered by the Report.
 
 
Date:  May 15, 2018
/s/ Richard A. Carlson
 
Richard A. Carlson
Chief Executive Officer and President
 
(Principal Executive Officer)
 
 
The foregoing certification is being furnished solely pursuant to section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of section 1350, chapter 63 of title 18, United States Code) and is not being filed as part of the Form 10-Q or as a separate disclosure document.
 
EX-32.2 5 shsp_ex322.htm CERTIFICATE PURSUANT TO SECTION 18 U.S.C. PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 Blueprint
 
EXHIBIT 32.2
CERTIFICATION PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
18 U.S.C. SECTION 1350
 
In connection with the Quarterly Report of SharpSpring, Inc. (the “Company”) on Form 10-Q for the quarter ended March 31, 2018, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Edward Lawton, Principal Financial Officer of the Company, certify, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that, to my knowledge:
 
1.            
The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
 
2.            
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of and for the period covered by the Report.
 
Date:  May 15, 2018
/s/ Edward Lawton
 
Edward Lawton
Chief Financial Officer
 
(Principal Financial Officer)
 
 
The foregoing certification is being furnished solely pursuant to section 906 of the Sarbanes-Oxley Act of 2002 (subsections (a) and (b) of section 1350, chapter 63 of title 18, United States Code) and is not being filed as part of the Form 10-Q or as a separate disclosure document.
 
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Document and Entity Information - shares
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Mar. 31, 2018
May 10, 2018
Document And Entity Information    
Entity Registrant Name SharpSpring, Inc.  
Entity Central Index Key 0001506439  
Document Type 10-Q  
Document Period End Date Mar. 31, 2018  
Amendment Flag false  
Current Fiscal Year End Date --12-31  
Entity Filer Category Smaller Reporting Company  
Entity Common Stock, Shares Outstanding   8,446,740
Trading Symbol SHSP  
Document Fiscal Period Focus Q1  
Document Fiscal Year Focus 2018  
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Dec. 31, 2017
Assets    
Cash and cash equivalents $ 12,259,169 $ 5,399,747
Accounts receivable, net of allowance for doubtful accounts of $555,242 and $526,127 at March 31, 2018 and December 31, 2017, respectively 729,036 639,959
Income taxes receivable 2,034,668 2,132,616
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Total current assets 15,980,227 9,071,449
Property and equipment, net 795,982 799,145
Goodwill 8,882,393 8,872,898
Other intangible assets, net 2,211,000 2,326,000
Other long-term assets 774,049 612,631
Total assets 28,643,651 21,682,123
Liabilities and Shareholders’ Equity    
Accounts payable 1,263,329 504,901
Accrued expenses and other current liabilities 563,870 625,680
Deferred revenue 303,004 279,818
Income taxes payable 180,024 171,384
Total current liabilities 2,310,227 1,581,783
Deferred income taxes 188,928 168,132
Convertible notes 8,048,787 0
Total liabilities 10,547,942 1,749,915
Commitments and contingencies (Note 12)
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Common stock, $0.001 par value, Authorized shares-50,000,000; issued shares-8,466,740 at March 31, 2018 and 8,456,061 at December 31, 2017; outstanding shares-8,446,740 at March 31, 2018 and 8,436,061 at December 31, 2017 8,466 8,456
Additional paid in capital 28,608,357 28,362,397
Accumulated other comprehensive loss (511,289) (480,762)
Accumulated deficit (9,925,825) (7,873,883)
Treasury stock (84,000) (84,000)
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Total liabilities and shareholders’ equity $ 28,643,651 $ 21,682,123
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Dec. 31, 2017
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Preferred stock, shares issued 0 0
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Common shares, shares issued 8,466,740 8,456,061
Common shares, shares outstanding 8,446,740 8,436,061
XML 15 R4.htm IDEA: XBRL DOCUMENT v3.8.0.1
Consolidated Statements of Comprehensive Income (Loss) (Unaudited) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Income Statement [Abstract]    
Revenue $ 4,184,663 $ 3,023,433
Cost of services 1,400,297 1,271,321
Gross profit 2,784,366 1,752,112
Operating expenses:    
Sales and marketing 2,371,030 1,549,522
Research and development 950,675 659,731
General and administrative 1,426,234 1,356,198
Intangible asset amortization 115,000 131,523
Total operating expenses 4,862,939 3,696,974
Operating loss (2,078,573) (1,944,862)
Other income (expense), net 68,628 66,844
Loss before income taxes (2,009,945) (1,878,018)
Provision (benefit) for income tax 41,997 (498,746)
Net loss $ (2,051,942) $ (1,379,272)
Net (loss) income per share    
Basic net (loss) income per share $ (0.24) $ (0.16)
Diluted net (loss) income per share $ (0.24) $ (0.16)
Shares used in computing basic net (loss) income per share 8,443,455 8,369,249
Shares used in computing diluted net (loss) income per share 8,443,455 8,369,249
Other comprehensive income (loss):    
Foreign currency translation adjustment $ (30,527) $ (9,393)
Comprehensive loss $ (2,082,469) $ (1,388,665)
XML 16 R5.htm IDEA: XBRL DOCUMENT v3.8.0.1
Consolidated Statements of Cash Flows (Unaudited) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Cash flows from operating activities:    
Net (loss) income $ (2,051,942) $ (1,379,272)
Adjustments to reconcile net loss to net cash used in operating activities:    
Depreciation and amortization 190,983 196,606
Non-cash stock compensation 237,415 184,346
Deferred income taxes 20,796 (29,558)
Non-cash interest expense 4,301 0
Amortization of debt issuance costs 274 0
Unearned foreign currency gain/loss (49,397) (33,865)
Changes in operating assets and liabilities:    
Accounts receivable (84,896) 214,873
Other assets (32,991) (40,440)
Income taxes, net 104,070 (75,294)
Accounts payable 751,502 155,471
Accrued expenses and other current liabilities (61,837) (41,091)
Deferred revenue 20,623 (339)
Net cash used in operating activities (951,099) (848,563)
Cash flows from investing activities:    
Purchases of property and equipment (72,820) (83,787)
Acquisitions of customer assets from resellers 0 (3,116)
Net cash used in investing activities (72,820) (86,903)
Cash flows from financing activities:    
Proceeds from issuance of convertible note 8,000,000 0
Debt issuance costs (141,657) 0
Proceeds from exercise of stock options 8,555 0
Net cash provided by (used in) financing activities 7,866,898 0
Effect of exchange rate on cash 16,443 13,011
Change in cash and cash equivalents 6,859,422 (922,455)
Cash and cash equivalents, beginning of period 5,399,747 8,651,374
Cash and cash equivalents, end of period 12,259,169 7,728,919
Supplemental information on consolidated statements of cash flows:    
Cash paid (received) for income taxes $ (82,869) $ 54,582
XML 17 R6.htm IDEA: XBRL DOCUMENT v3.8.0.1
Organization
3 Months Ended
Mar. 31, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Organization

We were incorporated in Massachusetts in October 1998 as EMUmail, Inc. During 2010, we changed our name to SMTP.com, then later reincorporated in the State of Delaware and changed our name to SMTP, Inc. In December 2015, we changed our name to SharpSpring, Inc. and changed the name of our SharpSpring product U.S. operating subsidiary from SharpSpring, Inc. to SharpSpring Technologies, Inc.

 

Our Company focuses on providing the SharpSpring cloud-based marketing automation solution. SharpSpring is designed to increase the rates at which businesses generate leads and convert leads to sales opportunities by improving the way businesses communicate with customers and prospects. Our products are marketed directly by us and through a small group of reseller partners to customers around the world.

XML 18 R7.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies
3 Months Ended
Mar. 31, 2018
Accounting Policies [Abstract]  
Summary of Significant Accounting Policies

Basis of Presentation and Consolidation

 

The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP). Our Consolidated Financial Statements include the accounts of SharpSpring, Inc. and our subsidiaries (“the Company”). Our Consolidated Financial Statements reflect the elimination of all significant inter-company accounts and transactions. The results of operations for the interim periods presented are not necessarily indicative of the results to be expected for any subsequent quarter or for the entire year ending December 31, 2018.

 

Use of Estimates

 

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

Operating Segments

 

The Company operates as one operating segment. Operating segments are defined as components of an enterprise for which separate financial information is regularly evaluated by the chief operating decision maker (“CODM”), which is the Company’s chief executive officer, in deciding how to allocate resources and assess performance. The Company’s CODM evaluates the Company’s financial information and resources and assess the performance of these resources on a consolidated basis. The Company does not present geographical information about revenues because it is impractical to do so.

 

Foreign Currencies

 

The Company’s subsidiaries utilize the U.S. Dollar, Swiss Franc, South African Rand and British Pound as their functional currencies. The assets and liabilities of these subsidiaries are translated at ending exchange rates for the respective periods, while revenues and expenses are translated at the average rates in effect for the period. The related translation gains and losses are included in other comprehensive income or loss within the Consolidated Statements of Comprehensive Loss.

 

Cash and Cash Equivalents

 

Cash equivalents are short-term, liquid investments with remaining maturities of three months or less when acquired. Cash and cash equivalents are deposited or managed by major financial institutions and at most times are in excess of Federal Deposit Insurance Corporation (FDIC) insurance limits.

 

Fair Value of Financial Instruments

 

U.S. GAAP establishes a fair value hierarchy which has three levels based on the reliability of the inputs to determine the fair value. These levels include: Level 1, defined as inputs such as unadjusted quoted prices in active markets for identical assets or liabilities; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for use when little or no market data exists, therefore requiring an entity to develop its own assumptions.

 

The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, deposits, embedded derivatives (associated with our convertible notes) and accounts payable. The carrying amount of cash and cash equivalents, accounts receivable and accounts payable approximates fair value because of the short-term nature of these items. The fair value of the embedded derivatives is calculated using Level 3 unobservable inputs. The value of the embedded derivatives is calculated using a binomial lattice model.

 

The following table presents the key inputs in the determination of the fair value of the embedded derivatives at March 31, 2018:

 

    Valuation Date  
    March 31,  
    2018  
Total value of embedded derivative asset   $ 0  
Starting Stock Price   $ 5.52  
Expected Annual Volatility     50.00 %
Risk Free Rate     2.59 %
Expected annual dividend yield     0.00 %
Recovery rate     30.00 %
Bond Yield     15.99 %

 

Accounts Receivable

 

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. The net billed accounts receivable balance as of March 31, 2018 and December 31, 2017 was $102,403 and $89,210, respectively. Accounts receivable are carried at the original invoiced amount less an allowance for doubtful accounts based on the probability of future collection.  Management reviews accounts receivable on a periodic basis to determine if any receivables will potentially be uncollectible. The Company reserves for receivables that are determined to be uncollectible, if any, in its allowance for doubtful accounts. The Company had an allowance for doubtful accounts of $555,242 and $526,127 as of March 31, 2018 and December 31, 2017, respectively. After the Company has exhausted all collection efforts, the outstanding receivable is written off against the allowance.

 

Intangibles

 

Finite-lived intangible assets include trade names, developed technologies and customer relationships and are amortized based on the estimated economic benefit over their estimated useful lives, with original periods ranging from 5 to 11 years. We continually evaluate the reasonableness of the useful lives of these assets. Finite-lived intangibles are tested for recoverability whenever events or changes in circumstances indicate the carrying amounts may not be recoverable. Impairment losses are measured as the amount by which the carrying value of an asset group exceeds its fair value and are recognized in operating results. Judgment is used when applying these impairment rules to determine the timing of the impairment test, the undiscounted cash flows used to assess impairments and the fair value of an asset group. The dynamic economic environment in which the Company operates, and the resulting assumptions used to estimate future cash flows impact the outcome of these impairment tests.

 

Goodwill and Impairment

 

As of March 31, 2018, and December 31, 2017, we had recorded goodwill of $8,882,393 and $8,872,898, respectively. Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible net assets acquired in the SharpSpring and GraphicMail acquisitions. Under Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 350, “Intangibles - Goodwill and Other” deemed to have indefinite lives are no longer amortized but are subject to annual impairment tests, and tests between annual tests in certain circumstances, based on estimated fair value in accordance with FASB ASC 350-10, and written down when impaired.

 

Debt Issuance Costs

 

We incurred certain third-party costs in connection with our credit facility and the issuance of the 5% Convertible Notes maturing March 27, 2023 (the “Notes”), as more fully described in Note 5: Convertible Notes, principally related to legal and financial advisory fees. These costs are included as a direct reduction to the carrying value of the debt as part of the Notes on our consolidated balance sheets and are being amortized to interest expense ratably over the five-year term of the Notes.

 

Estimated amortization expense of debt issuance costs for the remainder of 2018 and subsequent years is as follows:

 

Remainder of 2018  $19,077
2019  26,455
2020  27,855
2021  29,322
2022  30,862
2023  7,813
Total  $141,384

 

Income Taxes

 

Provision for income taxes are based on taxes payable or refundable for the current year and deferred taxes on temporary differences between the amount of taxable income and pretax financial income and between the tax bases of assets and liabilities and their reported amounts in the financial statements. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled as prescribed in FASB ASC 740, Accounting for Income Taxes. As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes. A valuation allowance is established to reduce deferred tax assets if it is more likely than not that a deferred tax asset will not be realized.

 

The Company applies the authoritative guidance in accounting for uncertainty in income taxes recognized in the consolidated financial statements. This guidance prescribes a two-step process to determine the amount of tax benefit to be recognized. First, the tax position must be evaluated to determine the likelihood that it will be sustained upon external examination. If the tax position is deemed “more-likely-than-not” to be sustained, the tax position is then assessed to determine the amount of benefit to recognize in the financial statements. The amount of the benefit that may be recognized is the largest amount that has a greater than 50% likelihood of being realized upon ultimate settlement. There are no material uncertain tax positions taken by the Company on its tax returns. Tax years subsequent to 2013 remain open to examination by U.S. federal and state tax jurisdictions.

 

In determining the provision for income taxes, the Company uses statutory tax rates and tax planning opportunities available to the Company in the jurisdictions in which it operates. This includes recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the consolidated financial statements or tax returns to the extent pervasive evidence exists that they will be realized in future periods. The deferred tax balances are adjusted to reflect tax rates by tax jurisdiction, based on currently enacted tax laws, which are expected to be in effect in the years in which the temporary differences are expected to reverse. In accordance with the Company’s income tax policy, significant or unusual items are separately recognized in the period in which they occur. The Company is subject to routine examination by domestic and foreign tax authorities and frequently faces challenges regarding the amount of taxes due.  These challenges include positions taken by the Company related to the timing, nature and amount of deductions and the allocation of income among various tax jurisdictions. As of March 31, 2018, the Company is not being examined by domestic or foreign tax authorities.

 

Property and Equipment

 

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful life of the assets. Upon retirement or sale, the cost of assets disposed of and the related accumulated depreciation are eliminated from the accounts and any resulting gain or loss is credited or charged to operations. Repairs and maintenance costs are expensed as incurred. Depreciation expense from continuing operations related to property and equipment was $75,983 and $65,083 for the three months ended March 31, 2018 and 2017, respectively.

 

Property and equipment as of March 31, 2018 and December 31, 2017 is as follows:

 

    March 31,     December 31,  
    2018     2017  
Property and equipment, net:            
Leasehold improvements   $ 128,122     $ 128,122  
Furniture and fixtures     374,014       355,033  
Computer equipment and software     830,164       776,201  
Construction in progress     -       -  
Total     1,332,300       1,259,356  
Less: Accumulated depreciation and amortization     (536,318 )     (460,211 )
    $ 795,982     $ 799,145  

 

Useful lives are as follows:

 

Leasehold improvements 3-5 years
Furniture and fixtures 3-5 years
Computing equipment 3 years
Software 3-5 years

 

Revenue Recognition

 

The Company recognizes revenue from its services when it is probable that the economic benefits associated with the transactions will flow to the Company and the amount of revenue can be measured reliably. All significant sources of revenue are the result of a contract with a customer, and as such meet all of the requirements of recognizing revenue in accordance with FASB ASC 606. For the periods ended March 31, 2018 and March 31, 2017 revenue from contracts with customers was $4.2 million and $3.0 million respectively.

 

For the Company’s internet-based SharpSpring marketing automation solution, the services are typically offered on a month-to-month basis with a fixed fee charged in arrears each month depending on the size of the engagement with the customer. Monthly fees are recorded as revenue during the month they are earned. Some customers are charged annually, for which revenues are deferred and recorded ratably over the subscription period. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs. Additionally, customers are typically charged an upfront implementation and training fee. The upfront implementation and training fees represent short-term “use it or lose it” services offered for a flat fee. Such flat fees are recognized over the service period, which is 60 days.

 

For the SharpSpring Mail+ product, the services are typically offered on a month-to-month basis. Customers are either charged in arrears based on the number of contacts in the system during the billing period or in advance if the customer selects a plan based on e-mail volume. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs.

 

Our products are billed in arrears or upfront, depending on the product, which creates contract assets (accrued revenue) and contract liabilities (deferred revenue). Contract assets occur due to unbilled charges that the Company has satisfied performance obligations for. Contract liabilities occur due to billing up front for charges that the Company has not yet fully satisfied performance obligations on. Both contract assets and liabilities are recognized and deferred ratably over their service periods.

 

The company makes judgements when determining revenue recognition. Because many of our contracts are billed in arrears, estimates are made for the transaction price and amounts allocated to each accounting period related to the performance obligations of each contract. There have been no changes to the methodology used in these judgements and estimates for determining revenues. Some of the estimates used when determining revenue recognition relate to variable customer consideration that changes from month to month. The Company uses the most likely amount method to determine the estimated variable consideration, relying on historical consideration received, customer status and projected usage to determine the most likely consideration amount. The amount of variable consideration recognized is constrained and is only included in the transaction price to the extent that it is probable that a significant reversal of cumulative revenue recognized will not occur.

 

The performance obligations are measured using the output method to recognize revenue based on direct measurements of the value to the customer of the services transferred to date. Most of the Company’s contracts are satisfied over time, and as each contract has a predefined service period, this allows for a reliable way to measure performance obligations remaining and completed. The Company does have some contracts that are satisfied at a point in time upon delivery of services. The criteria for the completion of these contracts is defined in each contract with a customer so that there is no judgment required in evaluating when the service is delivered to the customer. Any discount given is allocated to the performance obligation and is treated as reduction to the transaction price. Due to the month to month nature of the Company’s contracts with customers, no financing or time value of money component exists related to the contracts. Due to the month to month nature of the Company’s contracts with customers, we have elected to utilize the optional exemption from ASC 606-10-50-14 through 50-14A for disclosing the remaining performance obligations. The remaining performance obligations as of the balance sheet date consist of trainings and availability and use of the SharpSpring platform over the remainder of the contract, which is typically less than 30 days.

 

From time to time, the Company offers refunds to customers and experiences credit card chargebacks relating to cardholder disputes that are commonly experienced by businesses that accept credit cards. The Company makes estimates for refunds and credit card chargebacks based on historical experience.

 

Deferred Revenue

 

Deferred revenue consists of payments received in advance of the Company’s providing the services. Deferred revenue is earned over the service period identified in each contract. The majority of our deferred revenue balances (contract liabilities) arise from upfront implementation and training fees for its SharpSpring marketing automation solution that are paid in advance. These services are typically performed over a 60-day period, and the revenue is recognized over that period. Additionally, some of the Company’s customers pay for services in advance on a periodic basis (such as monthly, quarterly, annually or bi-annually). In situations where a customer pays in advance for a one-year service period, the deferred revenue is recognized over that service period. Of the deferred revenue balances of $279,818 and $280,159 as of December 31, 2017 and 2016, respectively, $193,721 and $200,489 was recognized during the three months ending March 31, 2018 and 2017, respectively. The Company had deferred revenue contract liability balances of $303,004 and $279,818 as of March 31, 2018 and December 31, 2017, respectively.

 

Accrued Revenue

 

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. Of the accrued revenue contract asset balances of $550,749 and $456,129 as of December 31, 2017 and 2016, respectively, $550,749 and $456,129 was billed during the three months ending March 31, 2018 and 2017, respectively. The Company had accrued revenue contract asset balances of $626,633 and $550,749 as of March 31, 2018 and December 31, 2017, respectively.

 

Concentration of Credit Risk and Significant Customers

 

Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash, cash equivalents. At March 31, 2018 and December 31, 2017, the Company had cash balances at financial institutions that exceed federally insured limits. The Company maintains its cash balances with accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

 

For the three months ended March 31, 2018 and 2017, there were no customers that accounted for more than 10% of total revenue or 10% of total accounts receivable.

 

Cost of Services

 

Cost of services consists primarily of direct labor costs associated with support and customer onboarding and technology hosting and license costs associated with the cloud-based platform.

 

Credit Card Processing Fees

 

Credit card processing fees are included as a component of general and administrative expenses and are expensed as incurred.

 

Advertising Costs

 

The Company expenses advertising costs as incurred. Advertising and marketing expenses from continuing operations was $1,434,525 and $545,775 for the three months ended March 31, 2018 and 2017, respectively.

 

Research and Development Costs and Capitalized Software Costs

 

We capitalize certain costs associated with internal use software during the application development stage, mostly related to software that we use in providing our hosted solutions. We expense costs associated with preliminary project phase activities, training, maintenance and any post-implementation period costs as incurred. For the three months ended March 31, 2018 and 2017, we capitalized $27,236 and $16,546, respectively, in software development costs. We amortize capitalized software costs over the estimated useful life of the software, which is typically estimated to be 3 years, once the related project has been completed and deployed for customer use. At March 31, 2018 and December 31, 2017, the net carrying value of capitalized software was $100,293 and $90,437, respectively.

 

All other software development costs are charged to expenses when incurred, and generally consist of salaries, software development tools and personnel-related costs for those engaged in research and development activities.

 

Capitalized Cost of Obtaining a Contract

 

The Company capitalizes sales commission costs which are incremental to obtaining a contract. We expense costs that are related to obtaining a contract, but are not incremental such as other sales and marketing costs and other costs that would be incurred regardless of if the contract was obtained. Capitalized costs are amortized using the straight line amortization over the estimated weighted average life of the customer, which we have estimated to be 3 years. At March 31, 2018 the net carrying value of the capitalized cost of obtaining a contract was $1,209,000, of which $646,000 is included in other current assets and $563,000 is included in other long-term assets. At December 31, 2017, the net carrying value of the capitalized cost of obtaining a contract was $1,219,000, of which $631,000 is included in other current assets and $588,000 is included in other long-term assets. The Company amortized expenses for the costs of obtaining contracts of $178,000 and $112,000 for the three months ended March 31, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods.

 

Stock Compensation

 

We account for stock-based compensation in accordance with FASB ASC 718 “Compensation — Stock Compensation” which requires companies to measure the cost of employee services received in exchange for an award of an equity instrument based on the grant-date fair value of the award. Stock-based compensation expense is recognized on a straight-line basis over the requisite service period.

 

Net Income (Loss) Per Share

 

Basic net income (loss) per share is computed using the weighted average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted average number of common shares and, if dilutive, potential common shares outstanding during the period.

 

Comprehensive Income or Loss

 

Comprehensive income or loss includes all changes in equity during a period from non-owner sources, such as net income or loss and foreign currency translation adjustments.

 

Recently Issued Accounting Standards

 

Recent accounting standards not included below are not expected to have a material impact on our consolidated financial position and results of operations.

 

In February 2016, the FASB issued guidance that requires lessees to recognize most leases on their balance sheets but record expenses on their income statements in a manner similar to current accounting. For lessors, the guidance modifies the classification criteria and the accounting for sales-type and direct financing leases. The guidance is effective in 2019 with early adoption permitted. The Company is currently evaluating the impact of this guidance on the consolidated financial statements.

 

In January 2017, the FASB issued guidance simplifying the accounting for goodwill impairment by removing Step 2 of the goodwill impairment test. Under current guidance, Step 2 of the goodwill impairment test requires entities to calculate the implied fair value of goodwill in the same manner as the amount of goodwill recognized in a business combination by assigning the fair value of a reporting unit to all of the assets and liabilities of the reporting unit. The carrying value in excess of the implied fair value is recognized as goodwill impairment. Under the new standard, goodwill impairment is recognized based on Step 1 of the current guidance, which calculates the carrying value in excess of the reporting unit’s fair value. The new standard is effective beginning in January 2020, with early adoption permitted. We do not believe the adoption of this guidance will have a material impact on our consolidated financial statements.

 

In May 2014, the FASB issued updated guidance and disclosure requirements for recognizing revenue from contracts with customers. This new revenue recognition standard became effective for the Company on January 1, 2018. In addition to providing guidance on when and how revenue is recognized, the new standard also provides guidance on accounting for costs of obtaining contracts primarily related to aligning the expense with the period in which the value is recognized. As a result of this new standard, the Company was required to capitalize certain costs related to obtaining contracts associated with commissions expense paid to salespeople. The Company is using the retrospective transition method to adjust each prior reporting period presented for this new method of accounting for costs associated with obtaining contracts. The following tables present our results under our historical method and as adjusted to reflect these accounting changes.

 

    Historical Accounting Method     Effect of Adoption of New ASU     As Adjusted  
Three Months Ended March 31, 2018                  
Sales and Marketing Expense     2,360,953       10,077       2,371,030  
Total operating expense     4,852,862       10,077       4,862,939  
Operating loss     (2,068,496 )     (10,077 )     (2,078,573 )
Loss before income taxes     (1,999,868 )     (10,077 )     (2,009,945 )
Provision (benefit) for income tax     41,781       216       41,997  
Net loss     (2,041,649 )     (10,293 )     (2,051,942 )
Basic net loss per share     (0.24 )     -       (0.24 )
Diluted net loss per share     (0.24 )     -       (0.24 )
                         
Balance, March 31, 2018                        
Other current assets     311,777       645,577       957,354  
Other long-term assets     210,869       563,180       774,049  
Total assets     27,434,894       1,208,757       28,643,651  
Accumulated deficit     (11,134,582 )     1,208,757       (9,925,825 )

 

    Historical Accounting Method     Effect of Adoption of New ASU     As Adjusted  
Three Months Ended March 31, 2017                  
Sales and Marketing Expense     1,645,870       (96,348 )     1,549,522  
Total operating expense     3,793,322       (96,348 )     3,696,974  
Operating loss     (2,041,210 )     96,348       (1,944,862 )
Loss before income taxes     (1,974,366 )     96,348       (1,878,018 )
Provision (benefit) for income tax     (499,693 )     947       (498,746 )
Net loss     (1,474,673 )     95,401       (1,379,272 )
Basic net loss per share     (0.18 )     0.02       (0.16 )
Diluted net loss per share     (0.18 )     0.02       (0.16 )
                         
Balance, December 31, 2017                        
Other current assets     267,924       631,203       899,127  
Other long-term assets     25,000       587,631       612,631  
Total assets     20,463,289       1,218,834       21,682,123  
Accumulated deficit     (9,092,717 )     1,218,834       (7,873,883 )

 

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Goodwill and Other Intangible Assets
3 Months Ended
Mar. 31, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets

Intangible assets are as follows:

    As of March 31, 2018  
    Gross           Net  
    Carrying     Accumulated     Carrying  
    Amount     Amortization     Value  
Amortized intangible assets:                  
Trade names   $ 355,179     $ (327,425 )   $ 27,754  
Technology     3,898,193       (2,531,693 )     1,366,500  
Customer relationships     4,235,583       (3,418,837 )     816,746  
Unamortized intangible assets:     8,488,955       (6,277,955 )     2,211,000  
Goodwill                     8,882,393  
Total intangible assets                   $ 11,093,393  

 

 

Estimated amortization expense for the remainder of 2018 and subsequent years is as follows:

 

Remainder of 2018   $ 345,000  
2019     381,000  
2020     332,000  
2021     280,000  
2022     228,000  
2023     180,000  
Thereafter     465,000  
Total   $ 2,211,000  

 

Amortization expense for the three months ended March 31, 2018 and 2017 was $115,000 and $131,523, respectively.

 

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Credit Facility
3 Months Ended
Mar. 31, 2018
Debt Disclosure [Abstract]  
Credit Facility

In March 2016, the Company entered into a $2.5 million revolving loan agreement (the “Credit Facility”) with Western Alliance Bank. The facility originally matured on March 21, 2018 and was amended to mature on March 31, 2020. There are no mandatory amortization provisions and the Credit Facility is payable in full at maturity. Loan proceeds accrue interest at the higher of Western Alliance Bank’s Prime interest rate (4.75% as of March 31, 2018) or 4.75%, plus 1.75%. The Credit Facility is collateralized by a lien on substantially all of the existing and future assets of the Company and secured by a pledge of 100% of the capital stock of SharpSpring Technologies, Inc. and Quattro Hosting, LLC and a 65% pledge of the Company’s foreign subsidiaries’ stock. The Credit Facility subjects the Company to a number of restrictive covenants, including financial and non-financial covenants customarily found in loan agreements for similar transactions. The Credit Facility also restricts our ability to pay cash dividends on our common stock. There are no amounts outstanding under the Credit Facility and no events of default occurred.

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Convertible Notes
3 Months Ended
Mar. 31, 2018
Convertible Notes  
Convertible Notes

On March 28, 2018, we issued $8.0 million aggregate principal amount of convertible notes (the “Notes”). Interest accrues at a rate of 5.0% per year and is “payable in kind” annually in the form of the issuance of additional notes (“PIK Notes”). The principal amount of the Note and the PIK Notes are due and payable in full on the fifth anniversary of the date of the Notes. The Company shall have the right to extend the maturity date for up to six months on up to three separate occasions, with interest accruing at a rate of 10% during any such extension periods. The Notes are convertible into shares of the Company’s common stock at any time by the holder at a fixed conversion price of $7.50 per share, subject to customary adjustments for specified corporate events. Additionally, if the Notes and PIK Notes are not converted into common stock by the holder, at the maturity date, the Company may elect to convert all outstanding Notes and PIK Notes into shares of the Company’s common stock at a conversion price equal to 80% of the volume weighted average closing price of the Company’s common stock for the 30 trading days prior to an including the maturity date. We received net proceeds from the offering of approximately $7.9 million after adjusting for debt issue costs, including financial advisory and legal fees.

 

The Notes are unsecured obligations and are subordinate in right of payment to the credit facility discussed above. So long as any Notes are outstanding, except as the investor may otherwise agree in writing, the Company shall at no time (i) have outstanding senior indebtedness in an aggregate amount exceeding 18.6% of the Company’s trailing twelve-month revenue, (ii) incur any indebtedness that is both junior in right of payment to the obligations of the Company to its senior secured lender and senior to the Company’s obligations under the Notes or (iii) enter into any agreement with any lender or other third party that would (A) prohibit the Company from issuing PIK Notes at any time or under any circumstances or (B) prohibit the conversion of the Notes in accordance with their terms at any time or under any circumstances. Prior to this offering, the Company had no outstanding indebtedness for borrowed money. Conversion by the holder may be subject to stockholder vote pursuant to NASDAQ stock market rules, which the Company has agreed to solicit at the upcoming annual shareholder meeting. If shareholder approval is not obtained at the upcoming shareholder meeting, the Company is required to continue to solicit shareholder approval on a quarterly basis until shareholder approval is obtained or assist the holder of the Notes in selling shares of Company stock so that conversion of the Notes will not violate NASDAQ regulations. The holder of the Notes must notify the Company at least 120 days prior to the maturity of the Notes of its election to convert the Notes.

 

The convertible note agreement contains customary events of default with respect to the Notes and provides that upon certain events of default occurring and continuing, the investor, by written notice to the Company may declare the entire outstanding principal amount of this Note and all accrued but unpaid interest to be immediately due and payable. During the continuance of an event of default, the investor shall have recourse to any and all remedies available to under applicable law. The Notes were recorded upon issuance at amortized cost in accordance with applicable accounting guidance. As there is no difference in the amount recorded at inception and the face value of the Notes, interest expense will be accreted at the stated interest rate under the terms of the Notes. Total interest expense related to the Notes will be impacted by the amortization of the debt issuance cost using the effective interest method.

 

The Company would be required to accelerate and issue the PIK Notes through the maturity of the Notes if the Company elects to convert the Notes prior to maturity (which it can do upon certain conditions) or if there is a change in control. For each of these situations, the Company determined that the economic characteristics of these “make whole” features were not considered clearly and closely related to the Company’s stock. Accordingly, these embedded conversion features were bifurcated from the Notes and separately accounted for on a combined basis at fair value as a single derivative. The fair value of the derivative as of March 31, 2018 was an asset of $185,870 and is included within “Deposits and other” in the accompanying balance sheet. The derivative is being accounted for at fair value, with subsequent changes in the fair value to be reported as part of Other income (expense), net in the Consolidated Statement of Operations. The investor’s conversion option also qualifies as an embedded derivative but qualifies for a scope exception as it is considered to be clearly and closely related to the Company’s stock. Through March 31, 2018, the Company has sufficient authorized and unissued shares and could issue all shares potentially issuable related to the investor’s conversion option without further approval from shareholders. However, the Company is required to continue to evaluate the share limits each reporting period. 

 

The net carrying amount of the Notes at March 31, 2018 was as follows:

 

Principal amount  $    8,000,000
Accrued interest paid-in-kind                4,301
Unamortized debt issuance costs          (141,384)
Embedded conversion feature derivative 185,870 
Net carrying value  $    8,048,787

 

We incurred certain third-party costs in connection with our issuance of the Notes, principally related to financial advisory and legal fees, which are being amortized to interest expense ratably over the five-year term of the Notes.

The following table sets forth total interest expense related to the Notes for the period ended March 31, 2018:

 

Contractual interest paid-in-kind expense (non-cash)                  4,301
Amortization of debt issuance costs (non-cash)                     274
Total interest expense                  4,575
Effective interest rate 5.4%

 

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Changes in Accumulated Other Comprehensive Income (Loss)
3 Months Ended
Mar. 31, 2018
Equity [Abstract]  
Changes in Accumulated Other Comprehensive Income (Loss)

 

    Foreign Currency  
    Translation  
    Adjustment  
Balance as of December 31, 2017   $ (480,762 )
Other comprehensive income (loss) prior to reclassifications     -  
Amounts reclassified from accumulated other comprehensive income     -  
Tax effect     -  
Net current period other comprehensive loss     (30,527 )
Balance as of March 31, 2018   $ (511,289 )

 

XML 23 R12.htm IDEA: XBRL DOCUMENT v3.8.0.1
Net Loss Per Share
3 Months Ended
Mar. 31, 2018
Net (loss) income per share  
Net Loss Per Share

Computation of net loss per share is as follows:

 

    Three Months Ended  
    December 31,  
    2018     2017  
Net loss   $ (2,051,942 )   $ (1,379,272 )
                 
Basic weighted average common shares outstanding     8,443,455       8,369,249  
Add incremental shares for:                
Warrants     -       -  
Stock options     -       -  
Diluted weighted average common shares outstanding     8,443,455       8,369,249  
                 
Net loss per share:                
Basic   $ (0.24 )   $ (0.16 )
Diluted   $ (0.24 )   $ (0.16 )

 

For the three months ended March 31, 2018, 1,525,450 stock options and 80,000 warrants were excluded from diluted net loss per share, because the effect of including these potential shares was anti-dilutive. For the three months ended March 31, 2017, 1,396,788 stock options and 170,973 warrants were excluded from diluted net loss per share, because the effect of including these potential shares was anti-dilutive.

 

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Income Taxes
3 Months Ended
Mar. 31, 2018
Income Tax Disclosure [Abstract]  
Income Taxes

The income tax expense we record in any interim period is based on our estimated effective tax rate for the year for each jurisdiction that we operate in. The calculation of our estimated effective tax rate requires an estimate of pre-tax income by tax jurisdiction, as well as total tax expense for the fiscal year. Accordingly, this tax rate is subject to adjustment if, in subsequent interim periods, there are changes to our initial estimates of total tax expense, pre-tax income, or pre-tax income by jurisdiction.

 

During the three months ended March 31, 2018 and 2017, the Company recorded income tax expense of $41,997 and income tax benefit of $498,746, respectively. The blended effective tax rate for the three months ending March 31, 2018 and 2017 was -2% and 26%, respectively. The effective blended tax rate varies from our statutory U.S. tax rate due to income generated in certain other jurisdictions at various tax rates.

 

In December 2017, the Company reasonably estimated that it will not have a transition tax related to the repatriation of foreign earnings for the impact of the U.S. Tax Cuts and Jobs Act (“Tax Act”). The Company has not yet finalized these calculations and no adjustments to the provisional amount have been made in the current period. We will finalize the provisional amounts within one year from the date of enactment.

 

Valuation Allowance

We record a deferred tax asset if we believe that it is more likely than not that we will realize a future tax benefit. Ultimate realization of any deferred tax asset is dependent on our ability to generate sufficient future taxable income in the appropriate tax jurisdiction before the expiration of carryforward periods, if any. Our assessment of deferred tax asset recoverability considers many different factors including historical and projected operating results, the reversal of existing deferred tax liabilities that provide a source of future taxable income, the impact of current tax planning strategies and the availability of future tax planning strategies. We establish a valuation allowance against any deferred tax asset for which we are unable to conclude that recoverability is more likely than not. This is inherently judgmental since we are required to assess many different factors and evaluate as much objective evidence as we can in reaching an overall conclusion. The particularly sensitive component of our evaluation is our projection of future operating results since this relies heavily on our estimates of future revenue and expense levels by tax jurisdiction.

 

In making our assessment of deferred tax asset recoverability, we considered our historical financial results, our projected future financial results, the planned reversal of existing deferred tax liabilities and the impact of any tax planning actions. Based on our analysis we noted both positive and negative factors relative to our ability to support realization of certain deferred tax assets. However, based on the weighting of all the evidence, including the near term effect on our income projections of investments we are making in our team, product and systems infrastructure, we concluded that it was more likely than not that the majority of our deferred tax assets related to temporary differences and net operating losses may not be recovered. The establishment of a valuation allowance has no effect on our ability to use the underlying deferred tax assets prior to expiration to reduce cash tax payments in the future to the extent that we generate taxable income.

 

At March 31, 2018 and December 31, 2017, we have established a valuation allowance of $3.8 million and $1.9 million, respectively, against certain deferred tax assets given the uncertainty of recoverability of these amounts.

 

XML 25 R14.htm IDEA: XBRL DOCUMENT v3.8.0.1
Defined Contribution Retirement Plan
3 Months Ended
Mar. 31, 2018
Retirement Benefits [Abstract]  
Defined Contribution Retirement Plan

Starting in 2016, we offered our U.S. employees the ability to participate in a 401(k) plan. Eligible U.S. employees may contribute up to 100% of their eligible compensation, subject to limitations established by the Internal Revenue Code. The Company contributes a matching contribution equal to 100% of each such participant’s contribution up to the first 3% of their annual eligible compensation. We charged $60,339 and $36,495 to expense in the three months ended March 31, 2018 and 2017, respectively, associated with our matching contribution in those periods.

 

XML 26 R15.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock-Based Compensation
3 Months Ended
Mar. 31, 2018
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Stock-Based Compensation

The Company grants stock option awards to officers and employees and grants stock awards to directors as compensation for their service to the Company.

 

In November 2010, the Company adopted the 2010 Stock Incentive Plan (“the Plan”) which was amended in April 2011, August 2013, April 2014, February 2016 and March 2017. As amended, up to 1,950,000 shares of common stock are available for issuance under the Plan. The Plan provides for the issuance of stock options and other stock-based awards.

 

Stock Options

 

Stock option awards under the Plan have a 10-year maximum contractual term and must be issued at an exercise price of not less than 100% of the fair market value of the common stock at the date of grant. The Plan is administered by the Board of Directors, which has the authority to determine to whom options may be granted, the period of exercise and what other restrictions, if any, should apply. Vesting for awards granted to date under the Plan is principally over four years from the date of the grant, with 25% of the award vesting after one year and monthly vesting thereafter.

 

Option awards are valued based on the grant date fair value of the instruments, net of estimated forfeitures, using a Black-Scholes option pricing model with the following assumptions:

 

  Three Months Ended March 31,
  2018   2017
       
Volatility 48 – 49%   49%
Risk-free interest rate 2.34% - 2.7%   2.04% - 2.26%
Expected term 6.25 years   6.25 years

 

The weighted average grant date fair value of stock options granted during the three months ended March 31, 2018 and 2017 was $2.28 and $2.42, respectively.

 

For grants prior to January 1, 2015, the volatility assumption was based on historical volatility of similar sized companies due to lack of historical data of the Company’s stock price. For all grants subsequent to January 1, 2015, the volatility assumption reflects the Company’s historic stock volatility for the period of February 1, 2014 forward, which is the date the Company’s stock started actively trading. The risk-free interest rate was determined based on treasury securities with maturities equal to the expected term of the underlying award. The expected term was determined based on the simplified method outlined in Staff Accounting Bulletin No. 110.

 

Stock option awards are expensed on a straight-line basis over the requisite service period. During the three months ended March 31, 2018 and 2017, the Company recognized expense of $193,535and $127,967, respectively, associated with stock option awards. At March 31, 2018, future stock compensation expense associated with stock options (net of estimated forfeitures) not yet recognized was $1,614,800 and will be recognized over a weighted average remaining vesting period of 3.0 years. The following summarizes stock option activity for the three months ended March 31, 2018:

 

          Weighted     Weighted     Aggregate  
    Number of     Average     Average Remaining     Intrinsic  
    Options     Exercise Price     Contractual Life     Value  
Outstanding at December 31, 2017     1,069,330     $ 5.11       7.0     $ 36,693  
                                 
Granted     465,850       4.56                  
Exercised     (1,724 )     4.96                  
Forfeited     (8,006 )     4.11                  
Outstanding at March 31, 2018     1,525,450     $ 4.95       8.2     $ 2,241,770  
                                 
Exercisable at March 31, 2018     569,155     $ 5.39       7.0     $ 627,707  

 

The total intrinsic value of stock options exercised during the three months ended March 31, 2018 was $565. There were no stock options exercised during the three months ended March 31, 2017.

 

Stock Awards

During the three months ended March 31, 2018 and 2017, the Company issued 8,955 and 10,884 shares, respectively, to non-employee directors as compensation for their service on the board. Such stock awards are immediately vested.

 

Stock awards are valued based on the closing price of our common stock on the date of grant, and compensation cost is recorded on a straight line basis over the share vesting period. The total fair value of stock awards granted, vested and expensed during the three months ended March 31, 2018 and 2017 was $43,880 and $56,379, respectively. As of March 31, 2018, there was no unrecognized compensation cost related to stock awards.

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Warrants
3 Months Ended
Mar. 31, 2018
Warrants and Rights Note Disclosure [Abstract]  
Warrants

During 2014, the Company issued warrants to certain service providers. The following table summarizes information about the Company’s warrants at March 31, 2018:

 

          Weighted     Weighted        
    Number of     Average     Average Remaining     Intrinsic  
    Units     Exercise Price     Contractual Term     Value  
Outstanding at December 31, 2017     80,000     $ 7.81       2.1     $ 33,660  
                                 
Granted     -       -                  
Cancelled     -       -                  
Outstanding at March 31, 2018     80,000     $ 7.81       1.8     $ -  
                                 
Exercisable at March 31, 2018     80,000     $ 7.81       1.8     $ -  

 

XML 28 R17.htm IDEA: XBRL DOCUMENT v3.8.0.1
Commitments and Contingencies
3 Months Ended
Mar. 31, 2018
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies

Litigation

 

The Company may from time to time be involved in legal proceedings arising from the normal course of business. The Company is not currently a party to any litigation of a material nature.

 

Operating Leases and Service Contracts

 

The Company currently rents its primary office facility under a five year lease which started in September 2016. Most of its service contracts are on a month-to-month basis, however, some contracts and agreements extend out to longer periods. Future minimum lease payments and payments due under non-cancelable service contracts are as follows as of March 31, 2018:

 

Remainder of 2018   $ 375,546  
2019     374,071  
2020     383,967  
2021     293,672  
2022     -  
2023     -  
Thereafter     -  
Total   $ 1,427,256  

 

On April 18, 2018, the Company entered into a lease for the Company’s new principal office (the “2018 Lease”) to lease approximately 25,000 square feet of office space. The term of the 2018 Lease is ten years, beginning on the date on which the Company takes possession of and occupies all or any part of the premises for normal business activities. The term may be extended for an additional 5 years in incremental one-year periods, subject to certain conditions described in the 2018 Lease. Base rent for the first year of the 2018 Lease is approximately $619,000, with increases in base rent occurring every two years. In conjunction with the signing of the 2018 Lease, the Company has agreed to assign its existing lease for its current primary office space (the “Assignment”) to the landlord from the 2018 Lease. Such assignment of the current lease shall become effective one month following the commencement of the 2018 Lease. Because both the 2018 Lease and Assignment were entered into following the end of the quarter, neither are reflected in the above future minimum lease payments schedule.

 

Employment Agreements

 

The Company has employment agreements with several members of its leadership team and executive officers.

 

XML 29 R18.htm IDEA: XBRL DOCUMENT v3.8.0.1
Disaggregation of Revenue
3 Months Ended
Mar. 31, 2018
Disaggregation of Revenue [Abstract]  
Disaggregation of Revenue

The company operates as one reporting segment. Operating segments are defined as components of an enterprise for which separate financial information in regularly evaluated by the chief operating decision makers (“CODM”), which is the Company’s chief executive office, in deciding how to allocate resources and assess performance. The Company does not present geographical information about revenues because it is impractical to do so. Disaggregated revenue for the three months ended March 31, 2018 and 2017 are as follows:

 

Revenue by product:  March 31,  March 31,
   2018  2017
Marketing Automation revenue  $4,063,500   $2,845,173 
Mail + revenue   121,163    178,260 
Total revenue  $4,184,663   $3,023,433 
           
Revenue by type:   March 31,    March 31, 
    2018    2017 
Recurring revenue  $3,846,953   $2,795,384 
Upfront and other fees   337,710    228,049 
Total revenue  $4,184,663   $3,023,433 
XML 30 R19.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Policies)
3 Months Ended
Mar. 31, 2018
Accounting Policies [Abstract]  
Basis of Presentation and Consolidation

The accompanying financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP). Our Consolidated Financial Statements include the accounts of SharpSpring, Inc. and our subsidiaries (“the Company”). Our Consolidated Financial Statements reflect the elimination of all significant inter-company accounts and transactions. The results of operations for the interim periods presented are not necessarily indicative of the results to be expected for any subsequent quarter or for the entire year ending December 31, 2018.

 

Use of Estimates

The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

 

Operating Segments

The Company operates as one operating segment. Operating segments are defined as components of an enterprise for which separate financial information is regularly evaluated by the chief operating decision maker (“CODM”), which is the Company’s chief executive officer, in deciding how to allocate resources and assess performance. The Company’s CODM evaluates the Company’s financial information and resources and assess the performance of these resources on a consolidated basis. The Company does not present geographical information about revenues because it is impractical to do so.

Foreign Currencies

The Company’s subsidiaries utilize the U.S. Dollar, Swiss Franc, South African Rand and British Pound as their functional currencies. The assets and liabilities of these subsidiaries are translated at ending exchange rates for the respective periods, while revenues and expenses are translated at the average rates in effect for the period. The related translation gains and losses are included in other comprehensive income or loss within the Consolidated Statements of Comprehensive Loss.

Cash and Cash Equivalents

Cash equivalents are short-term, liquid investments with remaining maturities of three months or less when acquired. Cash and cash equivalents are deposited or managed by major financial institutions and at most times are in excess of Federal Deposit Insurance Corporation (FDIC) insurance limits.

Fair Value of Financial Instruments

U.S. GAAP establishes a fair value hierarchy which has three levels based on the reliability of the inputs to determine the fair value. These levels include: Level 1, defined as inputs such as unadjusted quoted prices in active markets for identical assets or liabilities; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for use when little or no market data exists, therefore requiring an entity to develop its own assumptions.

 

The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, deposits, embedded derivatives (associated with our convertible notes) and accounts payable. The carrying amount of cash and cash equivalents, accounts receivable and accounts payable approximates fair value because of the short-term nature of these items. The fair value of the embedded derivatives is calculated using Level 3 unobservable inputs. The value of the embedded derivatives is calculated using a binomial lattice model.

 

The following table presents the key inputs in the determination of the fair value of the embedded derivatives at March 31, 2018:

 

    Valuation Date  
    March 31,  
    2018  
Total value of embedded derivative asset   $ 0  
Starting Stock Price   $ 5.52  
Expected Annual Volatility     50.00 %
Risk Free Rate     2.59 %
Expected annual dividend yield     0.00 %
Recovery rate     30.00 %
Bond Yield     15.99 %

 

Accounts Receivable

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. The net billed accounts receivable balance as of March 31, 2018 and December 31, 2017 was $102,403 and $89,210, respectively. Accounts receivable are carried at the original invoiced amount less an allowance for doubtful accounts based on the probability of future collection.  Management reviews accounts receivable on a periodic basis to determine if any receivables will potentially be uncollectible. The Company reserves for receivables that are determined to be uncollectible, if any, in its allowance for doubtful accounts. The Company had an allowance for doubtful accounts of $555,242 and $526,127 as of March 31, 2018 and December 31, 2017, respectively. After the Company has exhausted all collection efforts, the outstanding receivable is written off against the allowance.

Intangibles

Finite-lived intangible assets include trade names, developed technologies and customer relationships and are amortized based on the estimated economic benefit over their estimated useful lives, with original periods ranging from 5 to 11 years. We continually evaluate the reasonableness of the useful lives of these assets. Finite-lived intangibles are tested for recoverability whenever events or changes in circumstances indicate the carrying amounts may not be recoverable. Impairment losses are measured as the amount by which the carrying value of an asset group exceeds its fair value and are recognized in operating results. Judgment is used when applying these impairment rules to determine the timing of the impairment test, the undiscounted cash flows used to assess impairments and the fair value of an asset group. The dynamic economic environment in which the Company operates, and the resulting assumptions used to estimate future cash flows impact the outcome of these impairment tests.

Goodwill and Impairment

As of March 31, 2018, and December 31, 2017, we had recorded goodwill of $8,882,393 and $8,872,898, respectively. Goodwill consists of the excess of the purchase price over the fair value of tangible and identifiable intangible net assets acquired in the SharpSpring and GraphicMail acquisitions. Under Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 350, “Intangibles - Goodwill and Other” deemed to have indefinite lives are no longer amortized but are subject to annual impairment tests, and tests between annual tests in certain circumstances, based on estimated fair value in accordance with FASB ASC 350-10, and written down when impaired.

Debt Issuance Costs

We incurred certain third-party costs in connection with our credit facility and the issuance of the 5% Convertible Notes maturing March 27, 2023 (the “Notes”), as more fully described in Note 5: Convertible Notes, principally related to legal and financial advisory fees. These costs are included as a direct reduction to the carrying value of the debt as part of the Notes on our consolidated balance sheets and are being amortized to interest expense ratably over the five-year term of the Notes.

 

Estimated amortization expense of debt issuance costs for the remainder of 2018 and subsequent years is as follows:

 

Remainder of 2018  $19,077
2019  26,455
2020  27,855
2021  29,322
2022  30,862
2023  7,813
Total  $141,384

 

Income Taxes

Provision for income taxes are based on taxes payable or refundable for the current year and deferred taxes on temporary differences between the amount of taxable income and pretax financial income and between the tax bases of assets and liabilities and their reported amounts in the financial statements. Deferred tax assets and liabilities are included in the financial statements at currently enacted income tax rates applicable to the period in which the deferred tax assets and liabilities are expected to be realized or settled as prescribed in FASB ASC 740, Accounting for Income Taxes. As changes in tax laws or rates are enacted, deferred tax assets and liabilities are adjusted through the provision for income taxes. A valuation allowance is established to reduce deferred tax assets if it is more likely than not that a deferred tax asset will not be realized.

 

The Company applies the authoritative guidance in accounting for uncertainty in income taxes recognized in the consolidated financial statements. This guidance prescribes a two-step process to determine the amount of tax benefit to be recognized. First, the tax position must be evaluated to determine the likelihood that it will be sustained upon external examination. If the tax position is deemed “more-likely-than-not” to be sustained, the tax position is then assessed to determine the amount of benefit to recognize in the financial statements. The amount of the benefit that may be recognized is the largest amount that has a greater than 50% likelihood of being realized upon ultimate settlement. There are no material uncertain tax positions taken by the Company on its tax returns. Tax years subsequent to 2013 remain open to examination by U.S. federal and state tax jurisdictions.

 

In determining the provision for income taxes, the Company uses statutory tax rates and tax planning opportunities available to the Company in the jurisdictions in which it operates. This includes recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been included in the consolidated financial statements or tax returns to the extent pervasive evidence exists that they will be realized in future periods. The deferred tax balances are adjusted to reflect tax rates by tax jurisdiction, based on currently enacted tax laws, which are expected to be in effect in the years in which the temporary differences are expected to reverse. In accordance with the Company’s income tax policy, significant or unusual items are separately recognized in the period in which they occur. The Company is subject to routine examination by domestic and foreign tax authorities and frequently faces challenges regarding the amount of taxes due.  These challenges include positions taken by the Company related to the timing, nature and amount of deductions and the allocation of income among various tax jurisdictions. As of March 31, 2018, the Company is not being examined by domestic or foreign tax authorities.

Property and Equipment

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful life of the assets. Upon retirement or sale, the cost of assets disposed of and the related accumulated depreciation are eliminated from the accounts and any resulting gain or loss is credited or charged to operations. Repairs and maintenance costs are expensed as incurred. Depreciation expense from continuing operations related to property and equipment was $75,983 and $65,083 for the three months ended March 31, 2018 and 2017, respectively.

 

Property and equipment as of March 31, 2018 and December 31, 2017 is as follows:

 

    March 31,     December 31,  
    2018     2017  
Property and equipment, net:            
Leasehold improvements   $ 128,122     $ 128,122  
Furniture and fixtures     374,014       355,033  
Computer equipment and software     830,164       776,201  
Construction in progress     -       -  
Total     1,332,300       1,259,356  
Less: Accumulated depreciation and amortization     (536,318 )     (460,211 )
    $ 795,982     $ 799,145  

 

Useful lives are as follows:

 

Leasehold improvements 3-5 years
Furniture and fixtures 3-5 years
Computing equipment 3 years
Software 3-5 years

 

Revenue Recognition

The Company recognizes revenue from its services when it is probable that the economic benefits associated with the transactions will flow to the Company and the amount of revenue can be measured reliably. All significant sources of revenue are the result of a contract with a customer, and as such meet all of the requirements of recognizing revenue in accordance with FASB ASC 606. For the periods ended March 31, 2018 and March 31, 2017 revenue from contracts with customers was $4.2 million and $3.0 million respectively.

 

For the Company’s internet-based SharpSpring marketing automation solution, the services are typically offered on a month-to-month basis with a fixed fee charged in arrears each month depending on the size of the engagement with the customer. Monthly fees are recorded as revenue during the month they are earned. Some customers are charged annually, for which revenues are deferred and recorded ratably over the subscription period. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs. Additionally, customers are typically charged an upfront implementation and training fee. The upfront implementation and training fees represent short-term “use it or lose it” services offered for a flat fee. Such flat fees are recognized over the service period, which is 60 days.

 

For the SharpSpring Mail+ product, the services are typically offered on a month-to-month basis. Customers are either charged in arrears based on the number of contacts in the system during the billing period or in advance if the customer selects a plan based on e-mail volume. The Company also charges transactional-based fees if monthly volume limitations are reached or other chargeable activity occurs.

 

Our products are billed in arrears or upfront, depending on the product, which creates contract assets (accrued revenue) and contract liabilities (deferred revenue). Contract assets occur due to unbilled charges that the Company has satisfied performance obligations for. Contract liabilities occur due to billing up front for charges that the Company has not yet fully satisfied performance obligations on. Both contract assets and liabilities are recognized and deferred ratably over their service periods.

 

The company makes judgements when determining revenue recognition. Because many of our contracts are billed in arrears, estimates are made for the transaction price and amounts allocated to each accounting period related to the performance obligations of each contract. There have been no changes to the methodology used in these judgements and estimates for determining revenues. Some of the estimates used when determining revenue recognition relate to variable customer consideration that changes from month to month. The Company uses the most likely amount method to determine the estimated variable consideration, relying on historical consideration received, customer status and projected usage to determine the most likely consideration amount. The amount of variable consideration recognized is constrained and is only included in the transaction price to the extent that it is probable that a significant reversal of cumulative revenue recognized will not occur.

 

The performance obligations are measured using the output method to recognize revenue based on direct measurements of the value to the customer of the services transferred to date. Most of the Company’s contracts are satisfied over time, and as each contract has a predefined service period, this allows for a reliable way to measure performance obligations remaining and completed. The Company does have some contracts that are satisfied at a point in time upon delivery of services. The criteria for the completion of these contracts is defined in each contract with a customer so that there is no judgment required in evaluating when the service is delivered to the customer. Any discount given is allocated to the performance obligation and is treated as reduction to the transaction price. Due to the month to month nature of the Company’s contracts with customers, no financing or time value of money component exists related to the contracts. Due to the month to month nature of the Company’s contracts with customers, we have elected to utilize the optional exemption from ASC 606-10-50-14 through 50-14A for disclosing the remaining performance obligations. The remaining performance obligations as of the balance sheet date consist of trainings and availability and use of the SharpSpring platform over the remainder of the contract, which is typically less than 30 days.

 

From time to time, the Company offers refunds to customers and experiences credit card chargebacks relating to cardholder disputes that are commonly experienced by businesses that accept credit cards. The Company makes estimates for refunds and credit card chargebacks based on historical experience.

 

Deferred Revenue

Deferred revenue consists of payments received in advance of the Company’s providing the services. Deferred revenue is earned over the service period identified in each contract. The majority of our deferred revenue balances (contract liabilities) arise from upfront implementation and training fees for its SharpSpring marketing automation solution that are paid in advance. These services are typically performed over a 60-day period, and the revenue is recognized over that period. Additionally, some of the Company’s customers pay for services in advance on a periodic basis (such as monthly, quarterly, annually or bi-annually). In situations where a customer pays in advance for a one-year service period, the deferred revenue is recognized over that service period. Of the deferred revenue balances of $279,818 and $280,159 as of December 31, 2017 and 2016, respectively, $193,721 and $200,489 was recognized during the three months ending March 31, 2018 and 2017, respectively. The Company had deferred revenue contract liability balances of $303,004 and $279,818 as of March 31, 2018 and December 31, 2017, respectively.

Accrued Revenue

In cases where our customers pay for services in arrears, we accrue for revenue in advance of billings as long as the criteria for revenue recognition is met, thus creating a contract asset. A portion of our accounts receivable balance is therefore unbilled at each balance sheet date. Of the accrued revenue contract asset balances of $550,749 and $456,129 as of December 31, 2017 and 2016, respectively, $550,749 and $456,129 was billed during the three months ending March 31, 2018 and 2017, respectively. The Company had accrued revenue contract asset balances of $626,633 and $550,749 as of March 31, 2018 and December 31, 2017, respectively.

 

Concentration of Credit Risks and Significant Customers

Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash, cash equivalents. At March 31, 2018 and December 31, 2017, the Company had cash balances at financial institutions that exceed federally insured limits. The Company maintains its cash balances with accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

 

For the three months ended March 31, 2018 and 2017, there were no customers that accounted for more than 10% of total revenue or 10% of total accounts receivable.

Cost of Services

Cost of services consists primarily of direct labor costs associated with support and customer onboarding and technology hosting and license costs associated with the cloud-based platform.

Credit Card Processing Fees

Credit card processing fees are included as a component of general and administrative expenses and are expensed as incurred.

Advertising Costs

The Company expenses advertising costs as incurred. Advertising and marketing expenses from continuing operations was $1,434,525 and $545,775 for the three months ended March 31, 2018 and 2017, respectively.

Research and Development Costs and Capitalized Software Costs

We capitalize certain costs associated with internal use software during the application development stage, mostly related to software that we use in providing our hosted solutions. We expense costs associated with preliminary project phase activities, training, maintenance and any post-implementation period costs as incurred. For the three months ended March 31, 2018 and 2017, we capitalized $27,236 and $16,546, respectively, in software development costs. We amortize capitalized software costs over the estimated useful life of the software, which is typically estimated to be 3 years, once the related project has been completed and deployed for customer use. At March 31, 2018 and December 31, 2017, the net carrying value of capitalized software was $100,293 and $90,437, respectively.

 

All other software development costs are charged to expenses when incurred, and generally consist of salaries, software development tools and personnel-related costs for those engaged in research and development activities.

Capitalized Cost of Obtaining a Contract

The Company capitalizes sales commission costs which are incremental to obtaining a contract. We expense costs that are related to obtaining a contract, but are not incremental such as other sales and marketing costs and other costs that would be incurred regardless of if the contract was obtained. Capitalized costs are amortized using the straight line amortization over the estimated weighted average life of the customer, which we have estimated to be 3 years. At March 31, 2018 the net carrying value of the capitalized cost of obtaining a contract was $1,209,000, of which $646,000 is included in other current assets and $563,000 is included in other long-term assets. At December 31, 2017, the net carrying value of the capitalized cost of obtaining a contract was $1,219,000, of which $631,000 is included in other current assets and $588,000 is included in other long-term assets. The Company amortized expenses for the costs of obtaining contracts of $178,000 and $112,000 for the three months ended March 31, 2018 and 2017, respectively. Such capitalized cost adjustments have been retroactively applied to prior periods.

 

Stock Compensation

We account for stock-based compensation in accordance with FASB ASC 718 “Compensation — Stock Compensation” which requires companies to measure the cost of employee services received in exchange for an award of an equity instrument based on the grant-date fair value of the award. Stock-based compensation expense is recognized on a straight-line basis over the requisite service period.

Net Income (Loss) Per Share

Basic net income (loss) per share is computed using the weighted average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted average number of common shares and, if dilutive, potential common shares outstanding during the period.

Comprehensive Income or Loss

Comprehensive income or loss includes all changes in equity during a period from non-owner sources, such as net income or loss and foreign currency translation adjustments.

Recently Issued Accounting Standards

Recent accounting standards not included below are not expected to have a material impact on our consolidated financial position and results of operations.

 

In February 2016, the FASB issued guidance that requires lessees to recognize most leases on their balance sheets but record expenses on their income statements in a manner similar to current accounting. For lessors, the guidance modifies the classification criteria and the accounting for sales-type and direct financing leases. The guidance is effective in 2019 with early adoption permitted. The Company is currently evaluating the impact of this guidance on the consolidated financial statements.

 

In January 2017, the FASB issued guidance simplifying the accounting for goodwill impairment by removing Step 2 of the goodwill impairment test. Under current guidance, Step 2 of the goodwill impairment test requires entities to calculate the implied fair value of goodwill in the same manner as the amount of goodwill recognized in a business combination by assigning the fair value of a reporting unit to all of the assets and liabilities of the reporting unit. The carrying value in excess of the implied fair value is recognized as goodwill impairment. Under the new standard, goodwill impairment is recognized based on Step 1 of the current guidance, which calculates the carrying value in excess of the reporting unit’s fair value. The new standard is effective beginning in January 2020, with early adoption permitted. We do not believe the adoption of this guidance will have a material impact on our consolidated financial statements.

 

In May 2014, the FASB issued updated guidance and disclosure requirements for recognizing revenue from contracts with customers. This new revenue recognition standard became effective for the Company on January 1, 2018. In addition to providing guidance on when and how revenue is recognized, the new standard also provides guidance on accounting for costs of obtaining contracts primarily related to aligning the expense with the period in which the value is recognized. As a result of this new standard, the Company was required to capitalize certain costs related to obtaining contracts associated with commissions expense paid to salespeople. The Company is using the retrospective transition method to adjust each prior reporting period presented for this new method of accounting for costs associated with obtaining contracts. The following tables present our results under our historical method and as adjusted to reflect these accounting changes.

 

    Historical Accounting Method     Effect of Adoption of New ASU     As Adjusted  
Three Months Ended March 31, 2018                  
Sales and Marketing Expense     2,360,953       10,077       2,371,030  
Total operating expense     4,852,862       10,077       4,862,939  
Operating loss     (2,068,496 )     (10,077 )     (2,078,573 )
Loss before income taxes     (1,999,868 )     (10,077 )     (2,009,945 )
Provision (benefit) for income tax     41,781       216       41,997  
Net loss     (2,041,649 )     (10,293 )     (2,051,942 )
Basic net loss per share     (0.24 )     -       (0.24 )
Diluted net loss per share     (0.24 )     -       (0.24 )
                         
Balance, March 31, 2018                        
Other current assets     311,777       645,577       957,354  
Other long-term assets     210,869       563,180       774,049  
Total assets     27,434,894       1,208,757       28,643,651  
Accumulated deficit     (11,134,582 )     1,208,757       (9,925,825 )

 

    Historical Accounting Method     Effect of Adoption of New ASU     As Adjusted  
Three Months Ended March 31, 2017                  
Sales and Marketing Expense     1,645,870       (96,348 )     1,549,522  
Total operating expense     3,793,322       (96,348 )     3,696,974  
Operating loss     (2,041,210 )     96,348       (1,944,862 )
Loss before income taxes     (1,974,366 )     96,348       (1,878,018 )
Provision (benefit) for income tax     (499,693 )     947       (498,746 )
Net loss     (1,474,673 )     95,401       (1,379,272 )
Basic net loss per share     (0.18 )     0.02       (0.16 )
Diluted net loss per share     (0.18 )     0.02       (0.16 )
                         
Balance, December 31, 2017                        
Other current assets     267,924       631,203       899,127  
Other long-term assets     25,000       587,631       612,631  
Total assets     20,463,289       1,218,834       21,682,123  
Accumulated deficit     (9,092,717 )     1,218,834       (7,873,883 )

 

 

 

 

XML 31 R20.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Tables)
3 Months Ended
Mar. 31, 2018
Accounting Policies [Abstract]  
Fair Value of Embedded Derivatives

    Valuation Date  
    March 31,  
    2018  
Total value of embedded derivative asset   $ 0  
Starting Stock Price   $ 5.52  
Expected Annual Volatility     50.00 %
Risk Free Rate     2.59 %
Expected annual dividend yield     0.00 %
Recovery rate     30.00 %
Bond Yield     15.99 %
Schedule of Debt Issuance Cost Amortization
Remainder of 2018  $19,077
2019  26,455
2020  27,855
2021  29,322
2022  30,862
2023  7,813
Total  $141,384
Schedule of Property and Equipment
    March 31,     December 31,  
    2018     2017  
Property and equipment, net:            
Leasehold improvements   $ 128,122     $ 128,122  
Furniture and fixtures     374,014       355,033  
Computer equipment and software     830,164       776,201  
Construction in progress     -       -  
Total     1,332,300       1,259,356  
Less: Accumulated depreciation and amortization     (536,318 )     (460,211 )
    $ 795,982     $ 799,145  
Schedule of Property and Equipment Useful Lives
Leasehold improvements 3-5 years
Furniture and fixtures 3-5 years
Computing equipment 3 years
Software 3-5 years
Accounting Change Adjustments
    Historical Accounting Method     Effect of Adoption of New ASU     As Adjusted  
Three Months Ended March 31, 2018                  
Sales and Marketing Expense     2,360,953       10,077       2,371,030  
Total operating expense     4,852,862       10,077       4,862,939  
Operating loss     (2,068,496 )     (10,077 )     (2,078,573 )
Loss before income taxes     (1,999,868 )     (10,077 )     (2,009,945 )
Provision (benefit) for income tax     41,781       216       41,997  
Net loss     (2,041,649 )     (10,293 )     (2,051,942 )
Basic net loss per share     (0.24 )     -       (0.24 )
Diluted net loss per share     (0.24 )     -       (0.24 )
                         
Balance, March 31, 2018                        
Other current assets     311,777       645,577       957,354  
Other long-term assets     210,869       563,180       774,049  
Total assets     27,434,894       1,208,757       28,643,651  
Accumulated deficit     (11,134,582 )     1,208,757       (9,925,825 )

 

    Historical Accounting Method     Effect of Adoption of New ASU     As Adjusted  
Three Months Ended March 31, 2017                  
Sales and Marketing Expense     1,645,870       (96,348 )     1,549,522  
Total operating expense     3,793,322       (96,348 )     3,696,974  
Operating loss     (2,041,210 )     96,348       (1,944,862 )
Loss before income taxes     (1,974,366 )     96,348       (1,878,018 )
Provision (benefit) for income tax     (499,693 )     947       (498,746 )
Net loss     (1,474,673 )     95,401       (1,379,272 )
Basic net loss per share     (0.18 )     0.02       (0.16 )
Diluted net loss per share     (0.18 )     0.02       (0.16 )
                         
Balance, December 31, 2017                        
Other current assets     267,924       631,203       899,127  
Other long-term assets     25,000       587,631       612,631  
Total assets     20,463,289       1,218,834       21,682,123  
Accumulated deficit     (9,092,717 )     1,218,834       (7,873,883 )

 

XML 32 R21.htm IDEA: XBRL DOCUMENT v3.8.0.1
Goodwill and Other Intangible Assets (Tables)
3 Months Ended
Mar. 31, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Intangible Assets
    As of March 31, 2018  
    Gross           Net  
    Carrying     Accumulated     Carrying  
    Amount     Amortization     Value  
Amortized intangible assets:                  
Trade names   $ 355,179     $ (327,425 )   $ 27,754  
Technology     3,898,193       (2,531,693 )     1,366,500  
Customer relationships     4,235,583       (3,418,837 )     816,746  
Unamortized intangible assets:     8,488,955       (6,277,955 )     2,211,000  
Goodwill                     8,882,393  
Total intangible assets                   $ 11,093,393  
Schedule of Estimated Amortization Expense
Remainder of 2018   $ 345,000  
2019     381,000  
2020     332,000  
2021     280,000  
2022     228,000  
2023     180,000  
Thereafter     465,000  
Total   $ 2,211,000  
XML 33 R22.htm IDEA: XBRL DOCUMENT v3.8.0.1
Convertible Notes (Tables)
3 Months Ended
Mar. 31, 2018
Convertible Notes Tables  
Net Carrying Amount- Notes
Principal amount  $    8,000,000
Accrued interest paid-in-kind                4,301
Unamortized debt issuance costs          (141,384)
Embedded conversion feature derivative 185,870 
Net carrying value  $    8,048,787
Interest Expense
Contractual interest paid-in-kind expense (non-cash)                  4,301
Amortization of debt issuance costs (non-cash)                     274
Total interest expense                  4,575
Effective interest rate 5.4%
XML 34 R23.htm IDEA: XBRL DOCUMENT v3.8.0.1
Changes in Accumulated Other Comprehensive Income (Loss) (Tables)
3 Months Ended
Mar. 31, 2018
Equity [Abstract]  
Schedule of Accumulated Other Comprehensive Income (loss)
    Foreign Currency  
    Translation  
    Adjustment  
Balance as of December 31, 2017   $ (480,762 )
Other comprehensive income (loss) prior to reclassifications     -  
Amounts reclassified from accumulated other comprehensive income     -  
Tax effect     -  
Net current period other comprehensive loss     (30,527 )
Balance as of March 31, 2018   $ (511,289 )
XML 35 R24.htm IDEA: XBRL DOCUMENT v3.8.0.1
Net Loss Per Share (Tables)
3 Months Ended
Mar. 31, 2018
Net (loss) income per share  
Schedule of Computation of Net Income Per Share
    Three Months Ended  
    December 31,  
    2018     2017  
Net loss   $ (2,051,942 )   $ (1,379,272 )
                 
Basic weighted average common shares outstanding     8,443,455       8,369,249  
Add incremental shares for:                
Warrants     -       -  
Stock options     -       -  
Diluted weighted average common shares outstanding     8,443,455       8,369,249  
                 
Net loss per share:                
Basic   $ (0.24 )   $ (0.16 )
Diluted   $ (0.24 )   $ (0.16 )
XML 36 R25.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock-Based Compensation (Tables)
3 Months Ended
Mar. 31, 2018
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Schedule of Fair Value Assumptions Used in Valuing Stock Options
  Three Months Ended March 31,
  2018   2017
       
Volatility 48 – 49%   49%
Risk-free interest rate 2.34% - 2.7%   2.04% - 2.26%
Expected term 6.25 years   6.25 years
Schedule of Stock Option Activity
          Weighted     Weighted     Aggregate  
    Number of     Average     Average Remaining     Intrinsic  
    Options     Exercise Price     Contractual Life     Value  
Outstanding at December 31, 2017     1,069,330     $ 5.11       7.0     $ 36,693  
                                 
Granted     465,850       4.56                  
Exercised     (1,724 )     4.96                  
Forfeited     (8,006 )     4.11                  
Outstanding at March 31, 2018     1,525,450     $ 4.95       8.2     $ 2,241,770  
                                 
Exercisable at March 31, 2018     569,155     $ 5.39       7.0     $ 627,707  
XML 37 R26.htm IDEA: XBRL DOCUMENT v3.8.0.1
Warrants (Tables)
3 Months Ended
Mar. 31, 2018
Warrants and Rights Note Disclosure [Abstract]  
Summary of Warrants Activity
          Weighted     Weighted        
    Number of     Average     Average Remaining     Intrinsic  
    Units     Exercise Price     Contractual Term     Value  
Outstanding at December 31, 2017     80,000     $ 7.81       2.1     $ 33,660  
                                 
Granted     -       -                  
Cancelled     -       -                  
Outstanding at March 31, 2018     80,000     $ 7.81       1.8     $ -  
                                 
Exercisable at March 31, 2018     80,000     $ 7.81       1.8     $ -  
XML 38 R27.htm IDEA: XBRL DOCUMENT v3.8.0.1
Commitments and Contingencies (Tables)
3 Months Ended
Mar. 31, 2018
Commitments and Contingencies Disclosure [Abstract]  
Schedule of Future Minimum Lease Payments and Payments Due Under Non-cancelable Service Contracts
Remainder of 2018   $ 375,546  
2019     374,071  
2020     383,967  
2021     293,672  
2022     -  
2023     -  
Thereafter     -  
Total   $ 1,427,256  
XML 39 R28.htm IDEA: XBRL DOCUMENT v3.8.0.1
Disaggregation of Revenue (Tables)
3 Months Ended
Mar. 31, 2018
Disaggregation Of Revenue Tables  
Disaggregated Revenue
Revenue by product:  March 31,  March 31,
   2018  2017
Marketing Automation revenue  $4,063,500   $2,845,173 
Mail + revenue   121,163    178,260 
Total revenue  $4,184,663   $3,023,433 
           
Revenue by type:   March 31,    March 31, 
    2018    2017 
Recurring revenue  $3,846,953   $2,795,384 
Upfront and other fees   337,710    228,049 
Total revenue  $4,184,663   $3,023,433 
XML 40 R29.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Details)
3 Months Ended
Mar. 31, 2018
USD ($)
$ / shares
Summary Of Significant Accounting Policies Details  
Total value of embedded derivative asset | $ $ 185,870
Starting Stock Price | $ / shares $ 5.52
Expected Annual Volatility 50.00%
Risk Free Rate 2.59%
Expected annual dividend yield 0.00%
Recovery rate 30.00%
Bond Yield 15.99%
XML 41 R30.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Details 1)
Mar. 31, 2018
USD ($)
Summary Of Significant Accounting Policies Details  
Remainder of 2018 $ 19,077
2019 26,455
2020 27,855
2021 29,322
2022 30,862
2023 7,813
Total $ 141,384
XML 42 R31.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Details 2) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Property and equipment, gross $ 1,332,300 $ 1,259,356
Less: Accumulated depreciation and amortization (536,318) (460,211)
Property and equipment, net 795,982 799,145
Leasehold Improvements [Member]    
Property and equipment, gross 128,122 128,122
Furniture and Fixtures [Member]    
Property and equipment, gross 374,014 355,033
Computer Equipment and Software [Member]    
Property and equipment, gross 830,164 776,201
Construction in Progress [Member]    
Property and equipment, gross $ 0 $ 0
XML 43 R32.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Details 3)
3 Months Ended
Mar. 31, 2018
Leasehold Improvements [Member] | Minimum [Member]  
Useful lives 3 years
Leasehold Improvements [Member] | Maximum [Member]  
Useful lives 5 years
Furniture and Fixtures [Member] | Minimum [Member]  
Useful lives 3 years
Furniture and Fixtures [Member] | Maximum [Member]  
Useful lives 5 years
Computer Equipment [Member]  
Useful lives 3 years
SoftwareMember | Minimum [Member]  
Useful lives 3 years
SoftwareMember | Maximum [Member]  
Useful lives 5 years
XML 44 R33.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Details 4) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Dec. 31, 2017
Sales and marketing $ 2,371,030 $ 1,549,522  
Total operating expenses 4,862,939 3,696,974  
Operating loss (2,078,573) (1,944,862)  
Loss before income taxes (2,009,945) (1,878,018)  
Provision (benefit) for income tax 41,997 (498,746)  
Net loss $ (2,051,942) $ (1,379,272)  
Basic net (loss) income per share $ (0.24) $ (0.16)  
Diluted net (loss) income per share $ (0.24) $ (0.16)  
Other current assets $ 957,354   $ 899,127
Other long-term assets 774,049   612,631
Total assets 28,643,651   21,682,123
Accumulated deficit (9,925,825)   (7,873,883)
Historic Accounting Method      
Sales and marketing 2,360,953 $ 1,645,870  
Total operating expenses 4,852,862 3,793,322  
Operating loss (2,068,496) (2,041,210)  
Loss before income taxes (1,999,868) (1,974,366)  
Provision (benefit) for income tax 41,781 (499,693)  
Net loss $ (2,041,649) $ (1,474,673)  
Basic net (loss) income per share $ (0.24) $ (0.18)  
Diluted net (loss) income per share $ (0.24) $ (0.18)  
Other current assets $ 311,777   267,924
Other long-term assets 210,869   25,000
Total assets 27,434,894   20,463,289
Accumulated deficit (11,134,582)   (9,092,717)
Effect of Adoption of New ASU      
Sales and marketing 10,077 $ (96,348)  
Total operating expenses 10,077 (96,348)  
Operating loss (10,077) 96,348  
Loss before income taxes (10,077) 96,348  
Provision (benefit) for income tax 216 947  
Net loss $ (10,293) $ 95,401  
Basic net (loss) income per share $ 0.00 $ 0.02  
Diluted net (loss) income per share $ 0.00 $ 0.02  
Other current assets $ 645,577   631,203
Other long-term assets 563,180   587,631
Total assets 1,208,757   1,218,834
Accumulated deficit $ 1,208,757   $ 1,218,834
XML 45 R34.htm IDEA: XBRL DOCUMENT v3.8.0.1
Summary of Significant Accounting Policies (Details Narrative) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Dec. 31, 2017
Allowance for doubtful accounts receivable $ 555,242   $ 526,127
Goodwill 8,882,393   8,872,898
Advertising and marketing expenses 1,434,525 $ 545,775  
Software development costs capitalized 27,236 $ 16,546  
Net carrying value of capitalized software 100,293   90,437
Net billed accounts receivable $ 102,403   $ 89,210
XML 46 R35.htm IDEA: XBRL DOCUMENT v3.8.0.1
Goodwill and Other Intangible Assets (Details) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount $ 8,488,955  
Accumulated amortization (6,277,955)  
Net Carrying Value 2,211,000 $ 2,326,000
Goodwill 8,882,393 $ 8,872,898
Total intangible assets 11,093,393  
Trade Names [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 355,179  
Accumulated amortization (327,425)  
Net Carrying Value 27,754  
Technology [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 3,898,193  
Accumulated amortization (2,531,693)  
Net Carrying Value 1,366,500  
Customer Relationships [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 4,235,583  
Accumulated amortization (3,418,837)  
Net Carrying Value $ 816,746  
XML 47 R36.htm IDEA: XBRL DOCUMENT v3.8.0.1
Goodwill and Other Intangible Assets (Details 1) - USD ($)
Mar. 31, 2018
Dec. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract]    
Remainder of 2018 $ 345,000  
2019 381,000  
2020 332,000  
2021 280,000  
2022 228,000  
2023 180,000  
Thereafter 465,000  
Total $ 2,211,000 $ 2,326,000
XML 48 R37.htm IDEA: XBRL DOCUMENT v3.8.0.1
Goodwill and Other Intangible Assets (Details Narrative) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract]    
Amortization expense $ 115,000 $ 131,523
XML 49 R38.htm IDEA: XBRL DOCUMENT v3.8.0.1
Credit Facility (Details Narrative) - Revolving Loan Agreement [Member]
3 Months Ended
Mar. 31, 2018
USD ($)
Line of credit facility, expiration date Mar. 31, 2020
Western Alliance Bank [Member] | Prime Rate [Member]  
Line of credit $ 2,500,000
Loan interest rate 4.75%
Percentage of secured pledge of capital stock 100.00%
Percentage of pledge of foreign subsidiaries stock 65.00%
Line of credit borrowing capacity $ 2,000,000
XML 50 R39.htm IDEA: XBRL DOCUMENT v3.8.0.1
Convertible Notes (Details)
3 Months Ended
Mar. 31, 2018
USD ($)
Convertible Notes Details  
Principal amount $ 8,000,000
Accrued interest paid-in-kind 4,301
Unamortized debt issuance costs (141,384)
Embedded conversion feature derivative 185,870
Net carrying value $ 8,048,787
XML 51 R40.htm IDEA: XBRL DOCUMENT v3.8.0.1
Convertible Notes (Details 1)
3 Months Ended
Mar. 31, 2018
USD ($)
Convertible Notes Details 1  
Contractual interest paid-in-kind expense (non-cash) $ 4,301
Amortization of debt issuance costs (non-cash) 274
Total interest expense $ 4,575
Effective interest rate 5.40%
XML 52 R41.htm IDEA: XBRL DOCUMENT v3.8.0.1
Changes in Accumulated Other Comprehensive Income (Loss) (Details)
3 Months Ended
Mar. 31, 2018
USD ($)
Equity [Abstract]  
Balance beginning $ (480,762)
Other comprehensive income (loss) prior to reclassifications 0
Amounts reclassified from accumulated other comprehensive income 0
Tax effect 0
Net current period other comprehensive loss (30,527)
Balance end $ (511,289)
XML 53 R42.htm IDEA: XBRL DOCUMENT v3.8.0.1
Net Loss Per Share (Details) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Net (loss) income per share    
Net loss from continuing operations $ (2,051,942) $ (1,379,272)
Basic weighted average common shares outstanding 8,443,455 8,369,249
Add incremental shares for Warrants 0 0
Add incremental shares for Stock options 0 0
Diluted weighted average common shares outstanding 8,443,455 8,369,249
Net loss per share Basic $ (0.24) $ (0.16)
Net loss per share Diluted $ (0.24) $ (0.16)
XML 54 R43.htm IDEA: XBRL DOCUMENT v3.8.0.1
Net Loss Per Share (Details Narrative) - shares
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Stock Option [Member]    
Diluted net loss per share 1,525,450 1,396,788
WarrantsMember    
Diluted net loss per share 80,000 170,973
XML 55 R44.htm IDEA: XBRL DOCUMENT v3.8.0.1
Income Taxes (Details Narrative) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Dec. 31, 2017
Income Tax Disclosure [Abstract]      
Income tax benefits $ 41,997 $ (498,746)  
Effective tax rate (2.00%) 26.00%  
Deferred tax valuation allowance $ 3,800,000   $ 1,900,000
XML 56 R45.htm IDEA: XBRL DOCUMENT v3.8.0.1
Defined Contribution Retirement Plan (Details Narrative) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Retirement Benefits [Abstract]    
Defined contribution plan, maximum annual contributions employee, percent 100.00%  
Defined contribution plan, employer matching contribution, percent of match 100.00%  
Defined contribution plan, employer matching contribution, percent of employees' gross pay 3.00%  
Defined contribution retirement plan, expenses $ 60,339 $ 36,495
XML 57 R46.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock-Based Compensation (Details) - Stock Option [Member]
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Volatility   49.00%
Volatility, minimum 48.00%  
Volatility, maximum 49.00%  
Risk-free interest rate, minimum 2.34% 2.04%
Risk-free interest rate, maximum 2.70% 2.26%
Expected term 6 years 3 months 6 years 3 months
XML 58 R47.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock-Based Compensation (Details 1)
3 Months Ended
Mar. 31, 2018
USD ($)
$ / shares
shares
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Number of shares outstanding, beginning | shares 1,069,330
Number of shares granted | shares 465,850
Number of shares exercised | shares (1,724)
Number of shares forfeited | shares (8,006)
Number of shares outstanding, ending | shares 1,525,450
Number of shares exercisable | shares 569,155
Weighted average exercise price outstanding, beginning | $ / shares $ 5.11
Weighted average exercise price granted | $ / shares 4.56
Weighted average exercise price exercised | $ / shares 4.96
Weighted average exercise price forfeited | $ / shares 4.11
Weighted average exercise price outstanding, ending | $ / shares 4.95
Weighted average exercise price exercisable | $ / shares $ 5.39
Weighted average remaining contractual life outstanding, beginning 7 years
Weighted average remaining contractual life outstanding, ending 8 years 2 months 12 days
Weighted average remaining contractual life exercisable 7 years
Aggregate intrinsic value, beginning | $ $ 36,693
Aggregate intrinsic value, ending | $ 2,241,770
Aggregate intrinsic value, exercisable | $ $ 627,707
XML 59 R48.htm IDEA: XBRL DOCUMENT v3.8.0.1
Stock-Based Compensation (Details Narrative) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Dec. 31, 2017
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]      
Weighted average grant date fair value of stock options granted $ 2.28 $ 2.42  
Stock option expense $ 193,535 $ 127,967  
Intrinsic value of stock options exercised 565 $ 0  
Aggregate intrinsic value $ 2,241,770   $ 36,693
Number of shares issued to non-employee directors 8,955 10,884  
Fair value of stock awards granted, vested and expensed $ 43,880 $ 56,379  
XML 60 R49.htm IDEA: XBRL DOCUMENT v3.8.0.1
Warrants (Details) - Warrants [Member]
3 Months Ended
Mar. 31, 2018
USD ($)
$ / shares
shares
Number of Units Outstanding ,Beginning of period | shares 80,000
Number of Units ,Granted | shares 0
Number of Units ,Cancelled | shares 0
Number of Units Outstanding ,End of period | shares 80,000
Number of Units ,Exercisable | shares 80,000
Weighted Average Exercise Price Outstanding, Beginning of period | $ / shares $ 7.81
Weighted Average Exercise Price Granted | $ / shares 0.00
Weighted Average Exercise Price Cancelled | $ / shares 0.00
Weighted Average Exercise Price Outstanding, End of period | $ / shares 7.81
Weighted Average Exercise Price Exercisable | $ / shares $ 7.81
Weighted Average Remaining Contractual Term Outstanding, Beginning 2 years 1 month 6 days
Weighted Average Remaining Contractual Term Outstanding, Ending 1 year 9 months 18 days
Weighted Average Remaining Contractual Term, Exercisable 1 year 9 months 18 days
Intrinsic Value, Outstanding, Beginning | $ $ 33,660
Intrinsic Value, Outstanding, Ending | $ 0
Intrinsic Value, Exercisable | $ $ 0
XML 61 R50.htm IDEA: XBRL DOCUMENT v3.8.0.1
Commitments and Contingencies (Details)
Mar. 31, 2018
USD ($)
Commitments and Contingencies Disclosure [Abstract]  
Remainder of 2018 $ 375,546
2019 374,071
2020 383,967
2021 293,672
2022 0
2023 0
Thereafter 0
Total $ 1,427,256
XML 62 R51.htm IDEA: XBRL DOCUMENT v3.8.0.1
Disaggregation of Revenue (Details) - USD ($)
3 Months Ended
Mar. 31, 2018
Mar. 31, 2017
Total Revenue $ 4,184,663 $ 3,023,433
Recurring Revenue    
Total Revenue 3,846,953 2,795,384
Upfront and other fees    
Total Revenue 337,710 228,049
Marketing Automation Revenue    
Total Revenue 4,063,500 2,845,173
Mail + Product Revenue    
Total Revenue $ 121,163 $ 178,260
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