0001502149-11-000022.txt : 20110728 0001502149-11-000022.hdr.sgml : 20110728 20110728113212 ACCESSION NUMBER: 0001502149-11-000022 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110630 FILED AS OF DATE: 20110728 DATE AS OF CHANGE: 20110728 EFFECTIVENESS DATE: 20110728 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Transamerica Financial Advisors, Inc. CENTRAL INDEX KEY: 0001502149 IRS NUMBER: 592476008 STATE OF INCORPORATION: DE FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-14018 FILM NUMBER: 11992392 BUSINESS ADDRESS: STREET 1: 570 CARILLON PARKWAY CITY: ST. PETERSBURG STATE: FL ZIP: 33716 BUSINESS PHONE: 727-299-1800 MAIL ADDRESS: STREET 1: 570 CARILLON PARKWAY CITY: ST. PETERSBURG STATE: FL ZIP: 33716 13F-HR 1 tfasummary.txt.txt COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 VALUE SHRS or SH/ PUT/INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALLDISCRETION MANAGERS SOLE SHARED NONE ABB LTD SPONSORED ADR 000375204 3 100SHS SOLE 0 0 100 ABBOTT LABS COM 002824100 25 460SHS SOLE 0 0 460 ADOBE SYS INC COM 00724F101 16 500SHS SOLE 0 0 500 ADVANTAGE OIL & GAS LTD COM 00765F101 32 4000SHS SOLE 0 0 4000 AEGON N V NY REGISTRY SH 007924103 31 4500SHS SOLE 0 0 4500 AGILENT TECHNOLOGIES INC COM 00846U101 6 115SHS SOLE 0 0 115 ALCATEL-LUCENT SPONSORED ADR 013904305 1 79SHS SOLE 0 0 79 ALCOA INC COM 013817101 8 500SHS SOLE 0 0 500 ALLIANCEBERNSTEIN GBL HGH IN COM 01879R106 13 800SHS SOLE 0 0 800 ALLSTATE CORP COM 020002101 10 320SHS SOLE 0 0 320 ALPINE TOTAL DYNAMIC DIVID F COM SBI 021060108 11 1674SHS SOLE 0 0 1674 ALTERA CORP COM 021441100 26 557SHS SOLE 0 0 557 ALTRIA GROUP INC COM 02209S103 27 1000SHS SOLE 0 0 1000 AMERICA MOVIL SAB DE CV SPON ADR L SHS 02364W105 27 500SHS SOLE 0 0 500 AMERICAN CAPITAL AGENCY CORP COM 02503X105 50 1700SHS SOLE 0 0 1700 AMERICAN EXPRESS CO COM 025816109 14 260SHS SOLE 0 0 260 AMERICAN TOWER CORP CL A 029912201 11 200SHS SOLE 0 0 200 AMERIGROUP CORP COM 03073T102 173 2452SHS SOLE 0 0 2452 AMERIPRISE FINL INC COM 03076C106 4 67SHS SOLE 0 0 67 AMGEN INC COM 031162100 12 200SHS SOLE 0 0 200 ANADIGICS INC COM 032515108 1 100SHS SOLE 0 0 100 ANALOG DEVICES INC COM 032654105 4 102SHS SOLE 0 0 102 ANNALY CAP MGMT INC COM 035710409 103 5705SHS SOLE 0 0 5705 APPLE INC COM 037833100 135 400SHS SOLE 0 0 400 ARCHER DANIELS MIDLAND CO COM 039483102 13 428SHS SOLE 0 0 428 ARES CAP CORP COM 04010L103 25 1500SHS SOLE 0 0 1500 AT&T INC COM 00206R102 47 1473SHS SOLE 0 0 1473 AVISTA CORP COM 05379B107 10 355SHS SOLE 0 0 355 AVON PRODS INC COM 054303102 105 3726SHS SOLE 0 0 3726 AVON PRODS INC CALL 054303902 2 15 CALLSOLE 0 0 15 BAKER HUGHES INC COM 057224107 37 500SHS SOLE 0 0 500 BALCHEM CORP COM 057665200 489 11157SHS SOLE 0 0 11157 BANK OF AMERICA CORPORATION COM 060505104 17 1500SHS SOLE 0 0 1500 BAXTER INTL INC COM 071813109 3 35SHS SOLE 0 0 35 BECTON DICKINSON & CO COM 075887109 20 230SHS SOLE 0 0 230 BED BATH & BEYOND INC COM 075896100 5 85SHS SOLE 0 0 85 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 488 6305SHS SOLE 0 0 6305 BLACKROCK GLOBAL OPP EQTY TR COM 092501105 10 500SHS SOLE 0 0 500 BLACKROCK INTL GRWTH & INC T COM BENE INTER 092524107 3 200SHS SOLE 0 0 200 BLACKROCK PA STRATEGIC MUN T COM 09248R103 3 200SHS SOLE 0 0 200 BOEING CO COM 097023105 23 300SHS SOLE 0 0 300 BP PRUDHOE BAY RTY TR UNIT BEN INT 055630107 50 445SHS SOLE 0 0 445 BROWN FORMAN CORP CL A 115637100 16 210SHS SOLE 0 0 210 BROWN FORMAN CORP CL B 115637209 5 60SHS SOLE 0 0 60 CAMPBELL SOUP CO COM 134429109 4 100SHS SOLE 0 0 100 CANADIAN NATL RY CO COM 136375102 48 600SHS SOLE 0 0 600 CANADIAN PAC RY LTD COM 13645T100 44 700SHS SOLE 0 0 700 CATERPILLAR INC DEL COM 149123101 4 30SHS SOLE 0 0 30 CEMEX SAB DE CV SPON ADR NEW 151290889 10 1081SHS SOLE 0 0 1081 CENTERPOINT ENERGY INC COM 15189T107 10 507SHS SOLE 0 0 507 CF INDS HLDGS INC COM 125269100 100 700SHS SOLE 0 0 700 CHESAPEAKE ENERGY CORP COM 165167107 154 5165SHS SOLE 0 0 5165 CHEVRON CORP NEW COM 166764100 83 807SHS SOLE 0 0 807 CHINA YUCHAI INTL LTD COM G21082105 11 500SHS SOLE 0 0 500 CISCO SYS INC COM 17275R102 113 7200SHS SOLE 0 0 7200 CITIGROUP INC COM NEW 172967424 9 206SHS SOLE 0 0 206 CLAYMORE EXCHANGE TRD FD TR GUGG BRIC ETF 18383M100 30 640SHS SOLE 0 0 640 CNOOC LTD SPONSORED ADR 126132109 24 100SHS SOLE 0 0 100 COCA COLA CO COM 191216100 40 580SHS SOLE 0 0 580 COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 19 254SHS SOLE 0 0 254 COMCAST CORP NEW CL A 20030N101 7 248SHS SOLE 0 0 248 CONAGRA FOODS INC COM 205887102 8 300SHS SOLE 0 0 300 CONOCOPHILLIPS COM 20825C104 42 550SHS SOLE 0 0 550 CONSOLIDATED EDISON INC COM 209115104 9 160SHS SOLE 0 0 160 CORNERSTONE PROGRESSIVE RTN COM 21925C101 139 19366SHS SOLE 0 0 19366 CORNING INC COM 219350105 28 1500SHS SOLE 0 0 1500 COSTCO WHSL CORP NEW COM 22160K105 21 255SHS SOLE 0 0 255 COVIDIEN PLC SHS G2554F113 18 325SHS SOLE 0 0 325 CSX CORP COM 126408103 65 2445SHS SOLE 0 0 2445 CURRENCYSHARES AUSTRALIAN DL AUSTRALIAN DOL 23129U101 69 636SHS SOLE 0 0 636 CURRENCYSHARES CDN DLR TR CDN DOLLAR SHS 23129X105 11 100SHS SOLE 0 0 100 CUSHING MLP TOTAL RETURN FD COM SHS 231631102 11 1000SHS SOLE 0 0 1000 CVS CAREMARK CORPORATION COM 126650100 31 810SHS SOLE 0 0 810 DEVON ENERGY CORP NEW COM 25179M103 25 310SHS SOLE 0 0 310 DIAGEO P L C SPON ADR NEW 25243Q205 5 55SHS SOLE 0 0 55 DISNEY WALT CO COM DISNEY 254687106 22 543SHS SOLE 0 0 543 DOLLAR TREE INC COM 256746108 132 1976SHS SOLE 0 0 1976 DOW CHEM CO COM 260543103 36 1000SHS SOLE 0 0 1000 DUKE ENERGY CORP NEW COM 26441C105 49 2575SHS SOLE 0 0 2575 E M C CORP MASS COM 268648102 33 1175SHS SOLE 0 0 1175 EATON VANCE LTD DUR INCOME F COM 27828H105 47 2850SHS SOLE 0 0 2850 EATON VANCE MUNI INCOME TRUS SH BEN INT 27826U108 3 200SHS SOLE 0 0 200 EATON VANCE TAX ADVT DIV INC COM 27828G107 39 2250SHS SOLE 0 0 2250 EATON VANCE TX ADV GLBL DIV COM 27828S101 4 200SHS SOLE 0 0 200 EBAY INC COM 278642103 13 397SHS SOLE 0 0 397 EGA EMERGING GLOBAL SHS TR GLOB SHS CHINA 268461837 9 400SHS SOLE 0 0 400 EL PASO PIPELINE PARTNERS L COM UNIT LPI 283702108 18 500SHS SOLE 0 0 500 EOG RES INC COM 26875P101 11 100SHS SOLE 0 0 100 EXELON CORP COM 30161N101 15 344SHS SOLE 0 0 344 EXPRESS SCRIPTS INC COM 302182100 6 95SHS SOLE 0 0 95 EXXON MOBIL CORP COM 30231G102 284 3486SHS SOLE 0 0 3486 FEDEX CORP COM 31428X106 48 500SHS SOLE 0 0 500 FERRELLGAS PARTNERS L.P. UNIT LTD PART 315293100 7 300SHS SOLE 0 0 300 FIRST TR EXCH TRADED FD II NASDQ CLN EDGE 33737A108 34 1000SHS SOLE 0 0 1000 FIRST TR EXCHANGE TRADED FD NY ARCA BIOTECH 33733E203 5 100SHS SOLE 0 0 100 FIRST TR EXCHANGE TRADED FD STRAT VAL IDX FD 33733E104 28 1100SHS SOLE 0 0 1100 FIRST TR LRG CP VL ALPHADEX COM SHS 33735J101 19 659SHS SOLE 0 0 659 FIRST TR VALUE LINE DIVID IN SHS 33734H106 336 20772SHS SOLE 0 0 20772 FISERV INC COM 337738108 7 100SHS SOLE 0 0 100 FIVE STAR QUALITY CARE INC COM 33832D106 1 50SHS SOLE 0 0 50 FMC TECHNOLOGIES INC COM 30249U101 22 480SHS SOLE 0 0 480 FORD MTR CO DEL COM PAR $0.01 345370860 20 1380SHS SOLE 0 0 1380 FOSSIL INC COM 349882100 1039 8819SHS SOLE 0 0 8819 FREEPORT-MCMORAN COPPER & GO COM 35671D857 22 400SHS SOLE 0 0 400 FRESENIUS MED CARE AG&CO KGA SPONSORED ADR 358029106 24 314SHS SOLE 0 0 314 FULTON FINL CORP PA COM 360271100 3 200SHS SOLE 0 0 200 GENCORP INC COM 368682100 2 300SHS SOLE 0 0 300 GENERAL ELECTRIC CO COM 369604103 221 11677SHS SOLE 0 0 11677 GENERAL MTRS CO COM 37045V100 19 600SHS SOLE 0 0 600 GENON ENERGY INC COM 37244E107 5 1188SHS SOLE 0 0 1188 GOL LINHAS AEREAS INTLG S A SP ADR REP PFD 38045R107 14 1091SHS SOLE 0 0 1091 GOLDCORP INC NEW COM 380956409 32 650SHS SOLE 0 0 650 GOOGLE INC CL A 38259P508 2 3SHS SOLE 0 0 3 GRUPO TELEVISA SA DE CV SP ADR REP ORD 40049J206 3 90SHS SOLE 0 0 90 GT SOLAR INTL INC COM 3623E0209 879 54228SHS SOLE 0 0 54228 H & Q LIFE SCIENCES INVS SH BEN INT 404053100 1 1SHS SOLE 0 0 1 HANSEN NAT CORP COM 411310105 599 7398SHS SOLE 0 0 7398 HEALTH CARE REIT INC COM 42217K106 27 500SHS SOLE 0 0 500 HEARTLAND EXPRESS INC COM 422347104 7 393SHS SOLE 0 0 393 HEINZ H J CO COM 423074103 22 400SHS SOLE 0 0 400 HERBALIFE LTD COM USD SHS G4412G101 933 16186SHS SOLE 0 0 16186 HERSHEY CO COM 427866108 30 516SHS SOLE 0 0 516 HEWLETT PACKARD CO COM 428236103 5 126SHS SOLE 0 0 126 HNI CORP COM 404251100 6 200SHS SOLE 0 0 200 ILLINOIS TOOL WKS INC COM 452308109 12 200SHS SOLE 0 0 200 IMRIS INC COM 45322N105 2 200SHS SOLE 0 0 200 INDEXIQ ETF TR IQ MRGR ARB ETF 45409B800 6 200SHS SOLE 0 0 200 INDEXIQ ETF TR GLB AGRI SM CP 45409B834 182 6900SHS SOLE 0 0 6900 INERGY L P UNIT LTD PTNR 456615103 18 500SHS SOLE 0 0 500 INFORMATICA CORP COM 45666Q102 831 14222SHS SOLE 0 0 14222 ING GROEP N V SPONSORED ADR 456837103 90 7200SHS SOLE 0 0 7200 INTEGRA LIFESCIENCES HLDGS C COM NEW 457985208 12 250SHS SOLE 0 0 250 INTEL CORP COM 458140100 126 5671SHS SOLE 0 0 5671 INTERNATIONAL BUSINESS MACHS COM 459200101 58 333SHS SOLE 0 0 333 INTL PAPER CO COM 460146103 18 600SHS SOLE 0 0 600 IPG PHOTONICS CORP COM 44980X109 160 2190SHS SOLE 0 0 2190 IRON MTN INC COM 462846106 7 200SHS SOLE 0 0 200 ISHARES GOLD TRUST ISHARES 464285105 3 200SHS SOLE 0 0 200 ISHARES INC MSCI AUSTRALIA 464286103 27 1000SHS SOLE 0 0 1000 ISHARES SILVER TRUST ISHARES 46428Q109 91 2660SHS SOLE 0 0 2660 ISHARES TR S&P SMLCAP 600 464287804 6091 83064SHS SOLE 83035 0 29 ISHARES TR BARCLYS 1-3 YR 464287457 52 610SHS SOLE 0 0 610 ISHARES TR BARCLYS 1-3YR CR 464288646 10 89SHS SOLE 0 0 89 ISHARES TR BARCLYS 7-10 YR 464287440 5 49SHS SOLE 49 0 0 ISHARES TR BARCLYS INTER CR 464288638 3 20SHS SOLE 0 0 20 ISHARES TR BARCLYS SH TREA 464288679 6307 57191SHS SOLE 55160 0 2031 ISHARES TR BARCLYS TIPS BD 464287176 6616 59790SHS SOLE 56396 0 3394 ISHARES TR COHEN&ST RLTY 464287564 4 52SHS SOLE 0 0 52 ISHARES TR DJ SEL DIV INX 464287168 326 6158SHS SOLE 0 0 6158 ISHARES TR DJ US ENERGY 464287796 44 1000SHS SOLE 0 0 1000 ISHARES TR DJ US REAL EST 464287739 92 1513SHS SOLE 0 0 1513 ISHARES TR DJ US TELECOMM 464287713 39 1556SHS SOLE 0 0 1556 ISHARES TR HIGH YLD CORP 464288513 10 100SHS SOLE 0 0 100 ISHARES TR IBOXX INV CPBD 464287242 46 409SHS SOLE 0 0 409 ISHARES TR JPMORGAN USD 464288281 17 154SHS SOLE 0 0 154 ISHARES TR MID CORE INDEX 464288208 26 284SHS SOLE 0 0 284 ISHARES TR MID VAL INDEX 464288406 8 100SHS SOLE 0 0 100 ISHARES TR MSCI EAFE INDEX 464287465 54 884SHS SOLE 0 0 884 ISHARES TR MSCI EMERG MKT 464287234 54 1125SHS SOLE 0 0 1125 ISHARES TR MSCI GRW IDX 464288885 19 300SHS SOLE 0 0 300 ISHARES TR RUSSELL 2000 464287655 3 26SHS SOLE 0 0 26 ISHARES TR RUSSELL MCP GR 464287481 13 206SHS SOLE 0 0 206 ISHARES TR RUSSELL MIDCAP 464287499 6022 55068SHS SOLE 55050 0 18 ISHARES TR RUSSELL1000GRW 464287614 12722 208955SHS SOLE 208948 0 7 ISHARES TR S&P 500 INDEX 464287200 14 100SHS SOLE 0 0 100 ISHARES TR S&P CITINT TBD 464288117 1 3SHS SOLE 0 0 3 ISHARES TR S&P GL INDUSTR 464288729 35 600SHS SOLE 0 0 600 ISHARES TR S&P NA NAT RES 464287374 14 300SHS SOLE 0 0 300 ISHARES TR S&P500 GRW 464287309 7 96SHS SOLE 0 0 96 ISHARES TR SMLL CORE INDX 464288505 42 431SHS SOLE 0 0 431 ISHARES TR US PFD STK IDX 464288687 234 5890SHS SOLE 0 0 5890 JACOBS ENGR GROUP INC DEL COM 469814107 22 500SHS SOLE 0 0 500 JOHNSON & JOHNSON COM 478160104 38 561SHS SOLE 0 0 561 JPMORGAN CHASE & CO ALERIAN ML ETN 46625H365 115 3077SHS SOLE 0 0 3077 KIMBERLY CLARK CORP COM 494368103 16 228SHS SOLE 0 0 228 KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550106 95 1300SHS SOLE 0 0 1300 KRAFT FOODS INC CL A 50075N104 19 511SHS SOLE 0 0 511 KULICKE & SOFFA INDS INC COM 501242101 4 278SHS SOLE 0 0 278 LAUDER ESTEE COS INC CL A 518439104 11 100SHS SOLE 0 0 100 LIGHTBRIDGE CORP COM 53224K104 1 200SHS SOLE 0 0 200 LINCOLN ELEC HLDGS INC COM 533900106 17 460SHS SOLE 0 0 460 LINN ENERGY LLC UNIT LTD LIAB 536020100 20 500SHS SOLE 0 0 500 LOCKHEED MARTIN CORP COM 539830109 25 300SHS SOLE 0 0 300 LOEWS CORP COM 540424108 8 170SHS SOLE 0 0 170 LRAD CORP COM 50213V109 764 277730SHS SOLE 0 0 277730 LSI CORPORATION COM 502161102 1 16SHS SOLE 0 0 16 MACERICH CO COM 554382101 1 3SHS SOLE 0 0 3 MARATHON OIL CORP COM 565849106 22 400SHS SOLE 0 0 400 MARKET VECTORS ETF TR AGRIBUS ETF 57060U605 54 1000SHS SOLE 0 0 1000 MATTEL INC COM 577081102 2 70SHS SOLE 0 0 70 MCDONALDS CORP COM 580135101 39 460SHS SOLE 0 0 460 MERCK & CO INC NEW COM 58933Y105 24 665SHS SOLE 0 0 665 MICROSOFT CORP COM 594918104 32 1201SHS SOLE 0 0 1201 MICROSOFT CORP CALL 594918904 1 2 CALLSOLE 0 0 2 MINDSPEED TECHNOLOGIES INC COM NEW 602682205 1 4SHS SOLE 0 0 4 MORGAN STANLEY COM NEW 617446448 34 1468SHS SOLE 0 0 1468 MORGANS HOTEL GROUP CO COM 61748W108 4 500SHS SOLE 0 0 500 MOSAIC CO NEW CALL 61945C903 4 6 CALLSOLE 0 0 6 MYLAN INC COM 628530107 14 562SHS SOLE 0 0 562 NETAPP INC COM 64110D104 19 351SHS SOLE 0 0 351 NETFLIX INC COM 64110L106 369 1402SHS SOLE 0 0 1402 NFJ DIVID INT & PREM STRTGY COM SHS 65337H109 16 800SHS SOLE 0 0 800 NOBLE CORPORATION BAAR NAMEN -AKT H5833N103 20 502SHS SOLE 0 0 502 NORFOLK SOUTHERN CORP COM 655844108 30 400SHS SOLE 0 0 400 NORTHERN DYNASTY MINERALS LT COM NEW 66510M204 6 500SHS SOLE 0 0 500 NU SKIN ENTERPRISES INC CL A 67018T105 702 18693SHS SOLE 0 0 18693 NUVEEN DIVERSIFIED DIV INCM COM 6706EP105 10 800SHS SOLE 0 0 800 NUVEEN MD DIVID ADVANTAGE MU COM SH BEN INT 67069R107 28 2128SHS SOLE 0 0 2128 NUVEEN QUALITY INCOME MUN FD COM 670977107 6 394SHS SOLE 0 0 394 OCCIDENTAL PETE CORP DEL COM 674599105 16 150SHS SOLE 0 0 150 OPENTABLE INC COM 68372A104 4 40SHS SOLE 0 0 40 ORACLE CORP COM 68389X105 6 163SHS SOLE 0 0 163 PARKER HANNIFIN CORP COM 701094104 34 375SHS SOLE 0 0 375 PATRIOT COAL CORP COM 70336T104 7 300SHS SOLE 0 0 300 PEABODY ENERGY CORP COM 704549104 6 100SHS SOLE 0 0 100 PENN VA RESOURCES PARTNERS L COM 707884102 37 1372SHS SOLE 0 0 1372 PFIZER INC COM 717081103 57 2733SHS SOLE 0 0 2733 PHILIP MORRIS INTL INC COM 718172109 134 2005SHS SOLE 0 0 2005 PIEDMONT OFFICE REALTY TR IN COM CL A 720190206 46 2216SHS SOLE 0 0 2216 PIMCO CALIF MUN INCOME FD II COM 72200M108 60 6500SHS SOLE 0 0 6500 PIMCO CORPORATE INCOME FD COM 72200U100 51 2875SHS SOLE 0 0 2875 PIMCO CORPORATE OPP FD COM 72201B101 91 4400SHS SOLE 0 0 4400 PIMCO ETF TR 1-3YR USTREIDX 72201R106 16 300SHS SOLE 0 0 300 PIMCO HIGH INCOME FD COM SHS 722014107 1 44SHS SOLE 0 0 44 PIMCO INCOME OPPORTUNITY FD COM 72202B100 48 1700SHS SOLE 0 0 1700 PIMCO INCOME STRATEGY FUND COM 72201H108 48 3700SHS SOLE 0 0 3700 PIMCO MUN INCOME FD II COM 72200W106 16 1500SHS SOLE 0 0 1500 PIMCO MUNICIPAL INCOME FD COM 72200R107 3 200SHS SOLE 0 0 200 PIMCO STRATEGIC GBL GOV FD I COM 72200X104 10 800SHS SOLE 0 0 800 PIONEER HIGH INCOME TR COM 72369H106 14 800SHS SOLE 0 0 800 PLAINS ALL AMERN PIPELINE L UNIT LTD PARTN 726503105 56 870SHS SOLE 0 0 870 PLUM CREEK TIMBER CO INC COM 729251108 56 1370SHS SOLE 0 0 1370 POLARIS INDS INC COM 731068102 145 1303SHS SOLE 0 0 1303 POWERSHARES ETF TRUST GBL LSTD PVT EQT 73935X195 76 7100SHS SOLE 0 0 7100 POWERSHARES ETF TRUST CLEANTECH PORT 73935X278 6 180SHS SOLE 0 0 180 POWERSHARES ETF TRUST DIV ACHV PRTF 73935X732 12 750SHS SOLE 0 0 750 POWERSHARES ETF TRUST DYN BIOT & GEN 73935X856 7 300SHS SOLE 0 0 300 POWERSHARES ETF TRUST DYN OIL SVCS 73935X625 47 1900SHS SOLE 0 0 1900 POWERSHARES ETF TRUST WATER RESOURCE 73935X575 202 10400SHS SOLE 0 0 10400 POWERSHARES ETF TRUST WNDRHLL CLN EN 73935X500 14 1500SHS SOLE 0 0 1500 POWERSHARES ETF TRUST II GLOBL AGRI ETF 73936Q702 17 500SHS SOLE 0 0 500 POWERSHARES ETF TRUST II GLOBL COAL ETF 73936Q884 36 1050SHS SOLE 0 0 1050 POWERSHARES GLOBAL ETF TRUST GBL WTR PORT 73936T623 8 350SHS SOLE 0 0 350 POWERSHARES QQQ TRUST CALL 73935A904 1 2 CALLSOLE 0 0 2 POWERSHARES QQQ TRUST UNIT SER 1 73935A104 103 1796SHS SOLE 0 0 1796 POWERSHS DB MULTI SECT COMM DB AGRICULT FD 73936B408 94 2950SHS SOLE 0 0 2950 PPL CORP COM 69351T106 9 300SHS SOLE 0 0 300 PRICELINE COM INC COM NEW 741503403 29 55SHS SOLE 0 0 55 PROCTER & GAMBLE CO COM 742718109 13 200SHS SOLE 0 0 200 PROGRESS ENERGY INC COM 743263105 13 270SHS SOLE 0 0 270 PROSHARES TR PSHS ULTSH 20YRS 74347R297 163 4700SHS SOLE 0 0 4700 PROVIDENT ENERGY LTD NEW COM 74386V100 153 17050SHS SOLE 0 0 17050 QUALCOMM INC COM 747525103 29 500SHS SOLE 0 0 500 RAMBUS INC DEL COM 750917106 15 1000SHS SOLE 0 0 1000 RAYTHEON CO COM NEW 755111507 5 100SHS SOLE 0 0 100 REYNOLDS AMERICAN INC COM 761713106 9 221SHS SOLE 0 0 221 ROCKWELL AUTOMATION INC COM 773903109 7 75SHS SOLE 0 0 75 ROCKWELL COLLINS INC COM 774341101 5 75SHS SOLE 0 0 75 ROYAL DUTCH SHELL PLC SPONS ADR A DR A 780259206 65 900SHS SOLE 0 0 900 ROYCE VALUE TR INC COM 780910105 2 102SHS SOLE 0 0 102 RPC INC COM 749660106 25 1000SHS SOLE 0 0 1000 RYDEX ETF TRUST S&P500 PUR GRW 78355W403 1272 26725SHS SOLE 0 0 26725 RYDEX ETF TRUST S&P 500 EQ TRD 78355W106 146 2882SHS SOLE 0 0 2882 RYDEX ETF TRUST S&PMC400 PURGR 78355W601 9 100SHS SOLE 0 0 100 SALESFORCE COM INC COM 79466L302 127 850SHS SOLE 0 0 850 SAN JUAN BASIN RTY TR UNIT BEN INT 798241105 13 500SHS SOLE 0 0 500 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 40 1114SHS SOLE 0 0 1114 SELECT SECTOR SPDR TR SBI INT-ENERGY 81369Y506 37 486SHS SOLE 0 0 486 SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 103 2616SHS SOLE 0 0 2616 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 41 1200SHS SOLE 0 0 1200 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 39 1235SHS SOLE 0 0 1235 SENIOR HSG PPTYS TR SH BEN INT 81721M109 12 500SHS SOLE 0 0 500 SILVER WHEATON CORP COM 828336107 36 1079SHS SOLE 0 0 1079 SKYWORKS SOLUTIONS INC COM 83088M102 1 25SHS SOLE 0 0 25 SOCIEDAD QUIMICA MINERA DE C SPON ADR SER B 833635105 13 200SHS SOLE 0 0 200 SOUTHERN CO COM 842587107 93 2282SHS SOLE 0 0 2282 SOUTHERN COPPER CORP COM 84265V105 17 500SHS SOLE 0 0 500 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 146 1179SHS SOLE 0 0 1179 SPDR GOLD TRUST CALL 78463V907 1 3 CALLSOLE 0 0 3 SPDR GOLD TRUST GOLD SHS 78463V107 2359 16155SHS SOLE 0 0 16155 SPDR INDEX SHS FDS DJ INTL RL ETF 78463X863 38 917SHS SOLE 0 0 917 SPDR INDEX SHS FDS EUROPE ETF 78463X608 13 248SHS SOLE 0 0 248 SPDR INDEX SHS FDS S&P INTL ETF 78463X772 80 1340SHS SOLE 0 0 1340 SPDR INDEX SHS FDS S&P EMKTSC ETF 78463X756 49 888SHS SOLE 0 0 888 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 82 2556SHS SOLE 0 0 2556 SPDR S&P 500 ETF TR CALL 78462F903 1 4 CALLSOLE 0 0 4 SPDR S&P 500 ETF TR TR UNIT 78462F103 389 2946SHS SOLE 0 0 2946 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 56 315SHS SOLE 0 0 315 SPDR SERIES TRUST S&P DIVID ETF 78464A763 33 600SHS SOLE 0 0 600 SPDR SERIES TRUST BARC CAPTL ETF 78464A474 6 175SHS SOLE 0 0 175 SPDR SERIES TRUST BARCL CAP TIPS 78464A656 121 2200SHS SOLE 0 0 2200 SPDR SERIES TRUST DB INT GVT ETF 78464A490 832 13436SHS SOLE 0 0 13436 SPDR SERIES TRUST NUVN BR SHT MUNI 78464A425 3 100SHS SOLE 0 0 100 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 28 230SHS SOLE 0 0 230 SPDR SERIES TRUST S&P BIOTECH 78464A870 15 200SHS SOLE 0 0 200 SPRINT NEXTEL CORP COM SER 1 852061100 4 633SHS SOLE 0 0 633 SUN HYDRAULICS CORP COM 866942105 5 100SHS SOLE 0 0 100 SWEDISH EXPT CR CORP ROG TTL ETN 22 870297801 1643 178781SHS SOLE 165750 0 13031 TARGET CORP COM 87612E106 47 1000SHS SOLE 0 0 1000 TC PIPELINES LP UT COM LTD PRT 87233Q108 20 400SHS SOLE 0 0 400 TE CONNECTIVITY LTD REG SHS H84989104 12 325SHS SOLE 0 0 325 TECK RESOURCES LTD CL B 878742204 16 300SHS SOLE 0 0 300 TEEKAY LNG PARTNERS L P PRTNRSP UNITS Y8564M105 26 700SHS SOLE 0 0 700 TEMPLETON EMERG MKTS INCOME COM 880192109 6 350SHS SOLE 0 0 350 TEMPLETON GLOBAL INCOME FD COM 880198106 3 200SHS SOLE 0 0 200 TEMPUR PEDIC INTL INC COM 88023U101 824 12142SHS SOLE 0 0 12142 TEXAS INSTRS INC COM 882508104 7 200SHS SOLE 0 0 200 TICC CAPITAL CORP COM 87244T109 3 300SHS SOLE 0 0 300 TITANIUM METALS CORP COM NEW 888339207 6 300SHS SOLE 0 0 300 TRACTOR SUPPLY CO COM 892356106 809 12094SHS SOLE 0 0 12094 TRAVELERS COMPANIES INC COM 89417E109 2 26SHS SOLE 0 0 26 TYCO INTERNATIONAL LTD SHS H89128104 17 325SHS SOLE 0 0 325 UNISOURCE ENERGY CORP COM 909205106 8 191SHS SOLE 0 0 191 US GOLD CORPORATION COM PAR $0.10 912023207 4 500SHS SOLE 0 0 500 VALERO ENERGY CORP NEW COM 91913Y100 49 1900SHS SOLE 0 0 1900 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 43 511SHS SOLE 511 0 0 VANGUARD BD INDEX FD INC LONG TERM BOND 921937793 50 615SHS SOLE 615 0 0 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 75 915SHS SOLE 865 0 50 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 22049 271671SHS SOLE 271662 0 9 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 11 184SHS SOLE 184 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 65 1001SHS SOLE 901 0 100 VANGUARD INDEX FDS LARGE CAP ETF 922908637 31 500SHS SOLE 0 0 500 VANGUARD INDEX FDS REIT ETF 922908553 3922 65251SHS SOLE 63603 0 1648 VANGUARD INDEX FDS SM CP VAL ETF 922908611 46 650SHS SOLE 0 0 650 VANGUARD INDEX FDS SMALL CP ETF 922908751 20 252SHS SOLE 172 0 80 VANGUARD INDEX FDS SML CP GRW ETF 922908595 133 1538SHS SOLE 0 0 1538 VANGUARD INDEX FDS STK MRK ETF 922908769 44 633SHS SOLE 633 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 12592 224642SHS SOLE 224142 0 500 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 28 400SHS SOLE 0 0 400 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 6 100SHS SOLE 0 0 100 VANGUARD INDEX FDS S&P 500 ETF SH 922908413 33 547SHS SOLE 547 0 0 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042858 4175 85855SHS SOLE 85361 0 494 VANGUARD INTL EQUITY INDEX F MSCI EUROPE ETF 922042874 19 337SHS SOLE 337 0 0 VANGUARD INTL EQUITY INDEX F MSCI PAC ETF 922042866 23 406SHS SOLE 406 0 0 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 250 4453SHS SOLE 0 0 4453 VANGUARD TAX-MANAGED INTL FD MSCI EAFE ETF 921943858 6473 169976SHS SOLE 169943 0 33 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 1 3SHS SOLE 0 0 3 VANGUARD WORLD FD MEGA VALUE 300 921910840 25 600SHS SOLE 0 0 600 VANGUARD WORLD FDS ENERGY ETF 92204A306 34 300SHS SOLE 0 0 300 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 7 102SHS SOLE 0 0 102 VANGUARD WORLD FDS INF TECH ETF 92204A702 26 400SHS SOLE 0 0 400 VANGUARD WORLD FDS MATERIALS ETF 92204A801 9 100SHS SOLE 0 0 100 VEECO INSTRS INC DEL COM 922417100 112 2309SHS SOLE 0 0 2309 VERISIGN INC COM 92343E102 26 750SHS SOLE 0 0 750 VERIZON COMMUNICATIONS INC COM 92343V104 41 1100SHS SOLE 0 0 1100 VISA INC CALL 92826C909 1 3 CALLSOLE 0 0 3 VISA INC COM CL A 92826C839 26 300SHS SOLE 0 0 300 VITESSE SEMICONDUCTOR CORP COM NEW 928497304 126 31500SHS SOLE 0 0 31500 VIVUS INC COM 928551100 14 1600SHS SOLE 0 0 1600 VMWARE INC CL A COM 928563402 11 100SHS SOLE 0 0 100 VULCAN MATLS CO COM 929160109 20 500SHS SOLE 0 0 500 WAL MART STORES INC COM 931142103 20 372SHS SOLE 0 0 372 WEATHERFORD INTERNATIONAL LT REG SHS H27013103 4 200SHS SOLE 0 0 200 WELLS FARGO & CO NEW COM 949746101 21 721SHS SOLE 0 0 721 WELLS FARGO ADVANTAGE INCOME COM SHS 94987B105 138 13700SHS SOLE 0 0 13700 WESTERN ASSET HIGH INCM FD I COM 95766J102 2 107SHS SOLE 0 0 107 WESTERN DIGITAL CORP COM 958102105 19 500SHS SOLE 0 0 500 WHITING USA TR I TR UNIT 966389108 31 1800SHS SOLE 0 0 1800 WISDOMTREE TRUST LARGECAP DIVID 97717W307 59 1200SHS SOLE 0 0 1200 WOODWARD INC COM 980745103 6 150SHS SOLE 0 0 150 YAHOO INC COM 984332106 43 2820SHS SOLE 0 0 2820 YUM BRANDS INC COM 988498101 17 300SHS SOLE 0 0 300 ZIMMER HLDGS INC COM 98956P102 13 192SHS SOLE 0 0 192
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 06/30/11 Check here if Amendment []; Amendment Number: ------- This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Transamerica Financial Advisors, Inc Address: 570 Carillon Parkway St Petersburg, FL 33716 Form 13F File Number: 028-14018 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete,and that it is understood that all required items, statements, schedules, lists,and tables, are considered integral parts of this form. Persons Signing this Report on Behalf of Reporting Manager: Name: George Chuang Title: Vice President, CFO, and Treasurer Phone: 727-577-2754 Signature, Place, and Date of Signing: /s/George Chuang St. Petersburg, FL 33716 07/28/11 ------------------------ --------------------------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: 13F File Number Name 028-00136 Transamerica Corporation --------------- -----------------------------------------------------------