0001502149-11-000022.txt : 20110728
0001502149-11-000022.hdr.sgml : 20110728
20110728113212
ACCESSION NUMBER: 0001502149-11-000022
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20110630
FILED AS OF DATE: 20110728
DATE AS OF CHANGE: 20110728
EFFECTIVENESS DATE: 20110728
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Transamerica Financial Advisors, Inc.
CENTRAL INDEX KEY: 0001502149
IRS NUMBER: 592476008
STATE OF INCORPORATION: DE
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-14018
FILM NUMBER: 11992392
BUSINESS ADDRESS:
STREET 1: 570 CARILLON PARKWAY
CITY: ST. PETERSBURG
STATE: FL
ZIP: 33716
BUSINESS PHONE: 727-299-1800
MAIL ADDRESS:
STREET 1: 570 CARILLON PARKWAY
CITY: ST. PETERSBURG
STATE: FL
ZIP: 33716
13F-HR
1
tfasummary.txt.txt
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS or SH/ PUT/INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALLDISCRETION MANAGERS SOLE SHARED NONE
ABB LTD SPONSORED ADR 000375204 3 100SHS SOLE 0 0 100
ABBOTT LABS COM 002824100 25 460SHS SOLE 0 0 460
ADOBE SYS INC COM 00724F101 16 500SHS SOLE 0 0 500
ADVANTAGE OIL & GAS LTD COM 00765F101 32 4000SHS SOLE 0 0 4000
AEGON N V NY REGISTRY SH 007924103 31 4500SHS SOLE 0 0 4500
AGILENT TECHNOLOGIES INC COM 00846U101 6 115SHS SOLE 0 0 115
ALCATEL-LUCENT SPONSORED ADR 013904305 1 79SHS SOLE 0 0 79
ALCOA INC COM 013817101 8 500SHS SOLE 0 0 500
ALLIANCEBERNSTEIN GBL HGH IN COM 01879R106 13 800SHS SOLE 0 0 800
ALLSTATE CORP COM 020002101 10 320SHS SOLE 0 0 320
ALPINE TOTAL DYNAMIC DIVID F COM SBI 021060108 11 1674SHS SOLE 0 0 1674
ALTERA CORP COM 021441100 26 557SHS SOLE 0 0 557
ALTRIA GROUP INC COM 02209S103 27 1000SHS SOLE 0 0 1000
AMERICA MOVIL SAB DE CV SPON ADR L SHS 02364W105 27 500SHS SOLE 0 0 500
AMERICAN CAPITAL AGENCY CORP COM 02503X105 50 1700SHS SOLE 0 0 1700
AMERICAN EXPRESS CO COM 025816109 14 260SHS SOLE 0 0 260
AMERICAN TOWER CORP CL A 029912201 11 200SHS SOLE 0 0 200
AMERIGROUP CORP COM 03073T102 173 2452SHS SOLE 0 0 2452
AMERIPRISE FINL INC COM 03076C106 4 67SHS SOLE 0 0 67
AMGEN INC COM 031162100 12 200SHS SOLE 0 0 200
ANADIGICS INC COM 032515108 1 100SHS SOLE 0 0 100
ANALOG DEVICES INC COM 032654105 4 102SHS SOLE 0 0 102
ANNALY CAP MGMT INC COM 035710409 103 5705SHS SOLE 0 0 5705
APPLE INC COM 037833100 135 400SHS SOLE 0 0 400
ARCHER DANIELS MIDLAND CO COM 039483102 13 428SHS SOLE 0 0 428
ARES CAP CORP COM 04010L103 25 1500SHS SOLE 0 0 1500
AT&T INC COM 00206R102 47 1473SHS SOLE 0 0 1473
AVISTA CORP COM 05379B107 10 355SHS SOLE 0 0 355
AVON PRODS INC COM 054303102 105 3726SHS SOLE 0 0 3726
AVON PRODS INC CALL 054303902 2 15 CALLSOLE 0 0 15
BAKER HUGHES INC COM 057224107 37 500SHS SOLE 0 0 500
BALCHEM CORP COM 057665200 489 11157SHS SOLE 0 0 11157
BANK OF AMERICA CORPORATION COM 060505104 17 1500SHS SOLE 0 0 1500
BAXTER INTL INC COM 071813109 3 35SHS SOLE 0 0 35
BECTON DICKINSON & CO COM 075887109 20 230SHS SOLE 0 0 230
BED BATH & BEYOND INC COM 075896100 5 85SHS SOLE 0 0 85
BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 488 6305SHS SOLE 0 0 6305
BLACKROCK GLOBAL OPP EQTY TR COM 092501105 10 500SHS SOLE 0 0 500
BLACKROCK INTL GRWTH & INC T COM BENE INTER 092524107 3 200SHS SOLE 0 0 200
BLACKROCK PA STRATEGIC MUN T COM 09248R103 3 200SHS SOLE 0 0 200
BOEING CO COM 097023105 23 300SHS SOLE 0 0 300
BP PRUDHOE BAY RTY TR UNIT BEN INT 055630107 50 445SHS SOLE 0 0 445
BROWN FORMAN CORP CL A 115637100 16 210SHS SOLE 0 0 210
BROWN FORMAN CORP CL B 115637209 5 60SHS SOLE 0 0 60
CAMPBELL SOUP CO COM 134429109 4 100SHS SOLE 0 0 100
CANADIAN NATL RY CO COM 136375102 48 600SHS SOLE 0 0 600
CANADIAN PAC RY LTD COM 13645T100 44 700SHS SOLE 0 0 700
CATERPILLAR INC DEL COM 149123101 4 30SHS SOLE 0 0 30
CEMEX SAB DE CV SPON ADR NEW 151290889 10 1081SHS SOLE 0 0 1081
CENTERPOINT ENERGY INC COM 15189T107 10 507SHS SOLE 0 0 507
CF INDS HLDGS INC COM 125269100 100 700SHS SOLE 0 0 700
CHESAPEAKE ENERGY CORP COM 165167107 154 5165SHS SOLE 0 0 5165
CHEVRON CORP NEW COM 166764100 83 807SHS SOLE 0 0 807
CHINA YUCHAI INTL LTD COM G21082105 11 500SHS SOLE 0 0 500
CISCO SYS INC COM 17275R102 113 7200SHS SOLE 0 0 7200
CITIGROUP INC COM NEW 172967424 9 206SHS SOLE 0 0 206
CLAYMORE EXCHANGE TRD FD TR GUGG BRIC ETF 18383M100 30 640SHS SOLE 0 0 640
CNOOC LTD SPONSORED ADR 126132109 24 100SHS SOLE 0 0 100
COCA COLA CO COM 191216100 40 580SHS SOLE 0 0 580
COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 19 254SHS SOLE 0 0 254
COMCAST CORP NEW CL A 20030N101 7 248SHS SOLE 0 0 248
CONAGRA FOODS INC COM 205887102 8 300SHS SOLE 0 0 300
CONOCOPHILLIPS COM 20825C104 42 550SHS SOLE 0 0 550
CONSOLIDATED EDISON INC COM 209115104 9 160SHS SOLE 0 0 160
CORNERSTONE PROGRESSIVE RTN COM 21925C101 139 19366SHS SOLE 0 0 19366
CORNING INC COM 219350105 28 1500SHS SOLE 0 0 1500
COSTCO WHSL CORP NEW COM 22160K105 21 255SHS SOLE 0 0 255
COVIDIEN PLC SHS G2554F113 18 325SHS SOLE 0 0 325
CSX CORP COM 126408103 65 2445SHS SOLE 0 0 2445
CURRENCYSHARES AUSTRALIAN DL AUSTRALIAN DOL 23129U101 69 636SHS SOLE 0 0 636
CURRENCYSHARES CDN DLR TR CDN DOLLAR SHS 23129X105 11 100SHS SOLE 0 0 100
CUSHING MLP TOTAL RETURN FD COM SHS 231631102 11 1000SHS SOLE 0 0 1000
CVS CAREMARK CORPORATION COM 126650100 31 810SHS SOLE 0 0 810
DEVON ENERGY CORP NEW COM 25179M103 25 310SHS SOLE 0 0 310
DIAGEO P L C SPON ADR NEW 25243Q205 5 55SHS SOLE 0 0 55
DISNEY WALT CO COM DISNEY 254687106 22 543SHS SOLE 0 0 543
DOLLAR TREE INC COM 256746108 132 1976SHS SOLE 0 0 1976
DOW CHEM CO COM 260543103 36 1000SHS SOLE 0 0 1000
DUKE ENERGY CORP NEW COM 26441C105 49 2575SHS SOLE 0 0 2575
E M C CORP MASS COM 268648102 33 1175SHS SOLE 0 0 1175
EATON VANCE LTD DUR INCOME F COM 27828H105 47 2850SHS SOLE 0 0 2850
EATON VANCE MUNI INCOME TRUS SH BEN INT 27826U108 3 200SHS SOLE 0 0 200
EATON VANCE TAX ADVT DIV INC COM 27828G107 39 2250SHS SOLE 0 0 2250
EATON VANCE TX ADV GLBL DIV COM 27828S101 4 200SHS SOLE 0 0 200
EBAY INC COM 278642103 13 397SHS SOLE 0 0 397
EGA EMERGING GLOBAL SHS TR GLOB SHS CHINA 268461837 9 400SHS SOLE 0 0 400
EL PASO PIPELINE PARTNERS L COM UNIT LPI 283702108 18 500SHS SOLE 0 0 500
EOG RES INC COM 26875P101 11 100SHS SOLE 0 0 100
EXELON CORP COM 30161N101 15 344SHS SOLE 0 0 344
EXPRESS SCRIPTS INC COM 302182100 6 95SHS SOLE 0 0 95
EXXON MOBIL CORP COM 30231G102 284 3486SHS SOLE 0 0 3486
FEDEX CORP COM 31428X106 48 500SHS SOLE 0 0 500
FERRELLGAS PARTNERS L.P. UNIT LTD PART 315293100 7 300SHS SOLE 0 0 300
FIRST TR EXCH TRADED FD II NASDQ CLN EDGE 33737A108 34 1000SHS SOLE 0 0 1000
FIRST TR EXCHANGE TRADED FD NY ARCA BIOTECH 33733E203 5 100SHS SOLE 0 0 100
FIRST TR EXCHANGE TRADED FD STRAT VAL IDX FD 33733E104 28 1100SHS SOLE 0 0 1100
FIRST TR LRG CP VL ALPHADEX COM SHS 33735J101 19 659SHS SOLE 0 0 659
FIRST TR VALUE LINE DIVID IN SHS 33734H106 336 20772SHS SOLE 0 0 20772
FISERV INC COM 337738108 7 100SHS SOLE 0 0 100
FIVE STAR QUALITY CARE INC COM 33832D106 1 50SHS SOLE 0 0 50
FMC TECHNOLOGIES INC COM 30249U101 22 480SHS SOLE 0 0 480
FORD MTR CO DEL COM PAR $0.01 345370860 20 1380SHS SOLE 0 0 1380
FOSSIL INC COM 349882100 1039 8819SHS SOLE 0 0 8819
FREEPORT-MCMORAN COPPER & GO COM 35671D857 22 400SHS SOLE 0 0 400
FRESENIUS MED CARE AG&CO KGA SPONSORED ADR 358029106 24 314SHS SOLE 0 0 314
FULTON FINL CORP PA COM 360271100 3 200SHS SOLE 0 0 200
GENCORP INC COM 368682100 2 300SHS SOLE 0 0 300
GENERAL ELECTRIC CO COM 369604103 221 11677SHS SOLE 0 0 11677
GENERAL MTRS CO COM 37045V100 19 600SHS SOLE 0 0 600
GENON ENERGY INC COM 37244E107 5 1188SHS SOLE 0 0 1188
GOL LINHAS AEREAS INTLG S A SP ADR REP PFD 38045R107 14 1091SHS SOLE 0 0 1091
GOLDCORP INC NEW COM 380956409 32 650SHS SOLE 0 0 650
GOOGLE INC CL A 38259P508 2 3SHS SOLE 0 0 3
GRUPO TELEVISA SA DE CV SP ADR REP ORD 40049J206 3 90SHS SOLE 0 0 90
GT SOLAR INTL INC COM 3623E0209 879 54228SHS SOLE 0 0 54228
H & Q LIFE SCIENCES INVS SH BEN INT 404053100 1 1SHS SOLE 0 0 1
HANSEN NAT CORP COM 411310105 599 7398SHS SOLE 0 0 7398
HEALTH CARE REIT INC COM 42217K106 27 500SHS SOLE 0 0 500
HEARTLAND EXPRESS INC COM 422347104 7 393SHS SOLE 0 0 393
HEINZ H J CO COM 423074103 22 400SHS SOLE 0 0 400
HERBALIFE LTD COM USD SHS G4412G101 933 16186SHS SOLE 0 0 16186
HERSHEY CO COM 427866108 30 516SHS SOLE 0 0 516
HEWLETT PACKARD CO COM 428236103 5 126SHS SOLE 0 0 126
HNI CORP COM 404251100 6 200SHS SOLE 0 0 200
ILLINOIS TOOL WKS INC COM 452308109 12 200SHS SOLE 0 0 200
IMRIS INC COM 45322N105 2 200SHS SOLE 0 0 200
INDEXIQ ETF TR IQ MRGR ARB ETF 45409B800 6 200SHS SOLE 0 0 200
INDEXIQ ETF TR GLB AGRI SM CP 45409B834 182 6900SHS SOLE 0 0 6900
INERGY L P UNIT LTD PTNR 456615103 18 500SHS SOLE 0 0 500
INFORMATICA CORP COM 45666Q102 831 14222SHS SOLE 0 0 14222
ING GROEP N V SPONSORED ADR 456837103 90 7200SHS SOLE 0 0 7200
INTEGRA LIFESCIENCES HLDGS C COM NEW 457985208 12 250SHS SOLE 0 0 250
INTEL CORP COM 458140100 126 5671SHS SOLE 0 0 5671
INTERNATIONAL BUSINESS MACHS COM 459200101 58 333SHS SOLE 0 0 333
INTL PAPER CO COM 460146103 18 600SHS SOLE 0 0 600
IPG PHOTONICS CORP COM 44980X109 160 2190SHS SOLE 0 0 2190
IRON MTN INC COM 462846106 7 200SHS SOLE 0 0 200
ISHARES GOLD TRUST ISHARES 464285105 3 200SHS SOLE 0 0 200
ISHARES INC MSCI AUSTRALIA 464286103 27 1000SHS SOLE 0 0 1000
ISHARES SILVER TRUST ISHARES 46428Q109 91 2660SHS SOLE 0 0 2660
ISHARES TR S&P SMLCAP 600 464287804 6091 83064SHS SOLE 83035 0 29
ISHARES TR BARCLYS 1-3 YR 464287457 52 610SHS SOLE 0 0 610
ISHARES TR BARCLYS 1-3YR CR 464288646 10 89SHS SOLE 0 0 89
ISHARES TR BARCLYS 7-10 YR 464287440 5 49SHS SOLE 49 0 0
ISHARES TR BARCLYS INTER CR 464288638 3 20SHS SOLE 0 0 20
ISHARES TR BARCLYS SH TREA 464288679 6307 57191SHS SOLE 55160 0 2031
ISHARES TR BARCLYS TIPS BD 464287176 6616 59790SHS SOLE 56396 0 3394
ISHARES TR COHEN&ST RLTY 464287564 4 52SHS SOLE 0 0 52
ISHARES TR DJ SEL DIV INX 464287168 326 6158SHS SOLE 0 0 6158
ISHARES TR DJ US ENERGY 464287796 44 1000SHS SOLE 0 0 1000
ISHARES TR DJ US REAL EST 464287739 92 1513SHS SOLE 0 0 1513
ISHARES TR DJ US TELECOMM 464287713 39 1556SHS SOLE 0 0 1556
ISHARES TR HIGH YLD CORP 464288513 10 100SHS SOLE 0 0 100
ISHARES TR IBOXX INV CPBD 464287242 46 409SHS SOLE 0 0 409
ISHARES TR JPMORGAN USD 464288281 17 154SHS SOLE 0 0 154
ISHARES TR MID CORE INDEX 464288208 26 284SHS SOLE 0 0 284
ISHARES TR MID VAL INDEX 464288406 8 100SHS SOLE 0 0 100
ISHARES TR MSCI EAFE INDEX 464287465 54 884SHS SOLE 0 0 884
ISHARES TR MSCI EMERG MKT 464287234 54 1125SHS SOLE 0 0 1125
ISHARES TR MSCI GRW IDX 464288885 19 300SHS SOLE 0 0 300
ISHARES TR RUSSELL 2000 464287655 3 26SHS SOLE 0 0 26
ISHARES TR RUSSELL MCP GR 464287481 13 206SHS SOLE 0 0 206
ISHARES TR RUSSELL MIDCAP 464287499 6022 55068SHS SOLE 55050 0 18
ISHARES TR RUSSELL1000GRW 464287614 12722 208955SHS SOLE 208948 0 7
ISHARES TR S&P 500 INDEX 464287200 14 100SHS SOLE 0 0 100
ISHARES TR S&P CITINT TBD 464288117 1 3SHS SOLE 0 0 3
ISHARES TR S&P GL INDUSTR 464288729 35 600SHS SOLE 0 0 600
ISHARES TR S&P NA NAT RES 464287374 14 300SHS SOLE 0 0 300
ISHARES TR S&P500 GRW 464287309 7 96SHS SOLE 0 0 96
ISHARES TR SMLL CORE INDX 464288505 42 431SHS SOLE 0 0 431
ISHARES TR US PFD STK IDX 464288687 234 5890SHS SOLE 0 0 5890
JACOBS ENGR GROUP INC DEL COM 469814107 22 500SHS SOLE 0 0 500
JOHNSON & JOHNSON COM 478160104 38 561SHS SOLE 0 0 561
JPMORGAN CHASE & CO ALERIAN ML ETN 46625H365 115 3077SHS SOLE 0 0 3077
KIMBERLY CLARK CORP COM 494368103 16 228SHS SOLE 0 0 228
KINDER MORGAN ENERGY PARTNER UT LTD PARTNER 494550106 95 1300SHS SOLE 0 0 1300
KRAFT FOODS INC CL A 50075N104 19 511SHS SOLE 0 0 511
KULICKE & SOFFA INDS INC COM 501242101 4 278SHS SOLE 0 0 278
LAUDER ESTEE COS INC CL A 518439104 11 100SHS SOLE 0 0 100
LIGHTBRIDGE CORP COM 53224K104 1 200SHS SOLE 0 0 200
LINCOLN ELEC HLDGS INC COM 533900106 17 460SHS SOLE 0 0 460
LINN ENERGY LLC UNIT LTD LIAB 536020100 20 500SHS SOLE 0 0 500
LOCKHEED MARTIN CORP COM 539830109 25 300SHS SOLE 0 0 300
LOEWS CORP COM 540424108 8 170SHS SOLE 0 0 170
LRAD CORP COM 50213V109 764 277730SHS SOLE 0 0 277730
LSI CORPORATION COM 502161102 1 16SHS SOLE 0 0 16
MACERICH CO COM 554382101 1 3SHS SOLE 0 0 3
MARATHON OIL CORP COM 565849106 22 400SHS SOLE 0 0 400
MARKET VECTORS ETF TR AGRIBUS ETF 57060U605 54 1000SHS SOLE 0 0 1000
MATTEL INC COM 577081102 2 70SHS SOLE 0 0 70
MCDONALDS CORP COM 580135101 39 460SHS SOLE 0 0 460
MERCK & CO INC NEW COM 58933Y105 24 665SHS SOLE 0 0 665
MICROSOFT CORP COM 594918104 32 1201SHS SOLE 0 0 1201
MICROSOFT CORP CALL 594918904 1 2 CALLSOLE 0 0 2
MINDSPEED TECHNOLOGIES INC COM NEW 602682205 1 4SHS SOLE 0 0 4
MORGAN STANLEY COM NEW 617446448 34 1468SHS SOLE 0 0 1468
MORGANS HOTEL GROUP CO COM 61748W108 4 500SHS SOLE 0 0 500
MOSAIC CO NEW CALL 61945C903 4 6 CALLSOLE 0 0 6
MYLAN INC COM 628530107 14 562SHS SOLE 0 0 562
NETAPP INC COM 64110D104 19 351SHS SOLE 0 0 351
NETFLIX INC COM 64110L106 369 1402SHS SOLE 0 0 1402
NFJ DIVID INT & PREM STRTGY COM SHS 65337H109 16 800SHS SOLE 0 0 800
NOBLE CORPORATION BAAR NAMEN -AKT H5833N103 20 502SHS SOLE 0 0 502
NORFOLK SOUTHERN CORP COM 655844108 30 400SHS SOLE 0 0 400
NORTHERN DYNASTY MINERALS LT COM NEW 66510M204 6 500SHS SOLE 0 0 500
NU SKIN ENTERPRISES INC CL A 67018T105 702 18693SHS SOLE 0 0 18693
NUVEEN DIVERSIFIED DIV INCM COM 6706EP105 10 800SHS SOLE 0 0 800
NUVEEN MD DIVID ADVANTAGE MU COM SH BEN INT 67069R107 28 2128SHS SOLE 0 0 2128
NUVEEN QUALITY INCOME MUN FD COM 670977107 6 394SHS SOLE 0 0 394
OCCIDENTAL PETE CORP DEL COM 674599105 16 150SHS SOLE 0 0 150
OPENTABLE INC COM 68372A104 4 40SHS SOLE 0 0 40
ORACLE CORP COM 68389X105 6 163SHS SOLE 0 0 163
PARKER HANNIFIN CORP COM 701094104 34 375SHS SOLE 0 0 375
PATRIOT COAL CORP COM 70336T104 7 300SHS SOLE 0 0 300
PEABODY ENERGY CORP COM 704549104 6 100SHS SOLE 0 0 100
PENN VA RESOURCES PARTNERS L COM 707884102 37 1372SHS SOLE 0 0 1372
PFIZER INC COM 717081103 57 2733SHS SOLE 0 0 2733
PHILIP MORRIS INTL INC COM 718172109 134 2005SHS SOLE 0 0 2005
PIEDMONT OFFICE REALTY TR IN COM CL A 720190206 46 2216SHS SOLE 0 0 2216
PIMCO CALIF MUN INCOME FD II COM 72200M108 60 6500SHS SOLE 0 0 6500
PIMCO CORPORATE INCOME FD COM 72200U100 51 2875SHS SOLE 0 0 2875
PIMCO CORPORATE OPP FD COM 72201B101 91 4400SHS SOLE 0 0 4400
PIMCO ETF TR 1-3YR USTREIDX 72201R106 16 300SHS SOLE 0 0 300
PIMCO HIGH INCOME FD COM SHS 722014107 1 44SHS SOLE 0 0 44
PIMCO INCOME OPPORTUNITY FD COM 72202B100 48 1700SHS SOLE 0 0 1700
PIMCO INCOME STRATEGY FUND COM 72201H108 48 3700SHS SOLE 0 0 3700
PIMCO MUN INCOME FD II COM 72200W106 16 1500SHS SOLE 0 0 1500
PIMCO MUNICIPAL INCOME FD COM 72200R107 3 200SHS SOLE 0 0 200
PIMCO STRATEGIC GBL GOV FD I COM 72200X104 10 800SHS SOLE 0 0 800
PIONEER HIGH INCOME TR COM 72369H106 14 800SHS SOLE 0 0 800
PLAINS ALL AMERN PIPELINE L UNIT LTD PARTN 726503105 56 870SHS SOLE 0 0 870
PLUM CREEK TIMBER CO INC COM 729251108 56 1370SHS SOLE 0 0 1370
POLARIS INDS INC COM 731068102 145 1303SHS SOLE 0 0 1303
POWERSHARES ETF TRUST GBL LSTD PVT EQT 73935X195 76 7100SHS SOLE 0 0 7100
POWERSHARES ETF TRUST CLEANTECH PORT 73935X278 6 180SHS SOLE 0 0 180
POWERSHARES ETF TRUST DIV ACHV PRTF 73935X732 12 750SHS SOLE 0 0 750
POWERSHARES ETF TRUST DYN BIOT & GEN 73935X856 7 300SHS SOLE 0 0 300
POWERSHARES ETF TRUST DYN OIL SVCS 73935X625 47 1900SHS SOLE 0 0 1900
POWERSHARES ETF TRUST WATER RESOURCE 73935X575 202 10400SHS SOLE 0 0 10400
POWERSHARES ETF TRUST WNDRHLL CLN EN 73935X500 14 1500SHS SOLE 0 0 1500
POWERSHARES ETF TRUST II GLOBL AGRI ETF 73936Q702 17 500SHS SOLE 0 0 500
POWERSHARES ETF TRUST II GLOBL COAL ETF 73936Q884 36 1050SHS SOLE 0 0 1050
POWERSHARES GLOBAL ETF TRUST GBL WTR PORT 73936T623 8 350SHS SOLE 0 0 350
POWERSHARES QQQ TRUST CALL 73935A904 1 2 CALLSOLE 0 0 2
POWERSHARES QQQ TRUST UNIT SER 1 73935A104 103 1796SHS SOLE 0 0 1796
POWERSHS DB MULTI SECT COMM DB AGRICULT FD 73936B408 94 2950SHS SOLE 0 0 2950
PPL CORP COM 69351T106 9 300SHS SOLE 0 0 300
PRICELINE COM INC COM NEW 741503403 29 55SHS SOLE 0 0 55
PROCTER & GAMBLE CO COM 742718109 13 200SHS SOLE 0 0 200
PROGRESS ENERGY INC COM 743263105 13 270SHS SOLE 0 0 270
PROSHARES TR PSHS ULTSH 20YRS 74347R297 163 4700SHS SOLE 0 0 4700
PROVIDENT ENERGY LTD NEW COM 74386V100 153 17050SHS SOLE 0 0 17050
QUALCOMM INC COM 747525103 29 500SHS SOLE 0 0 500
RAMBUS INC DEL COM 750917106 15 1000SHS SOLE 0 0 1000
RAYTHEON CO COM NEW 755111507 5 100SHS SOLE 0 0 100
REYNOLDS AMERICAN INC COM 761713106 9 221SHS SOLE 0 0 221
ROCKWELL AUTOMATION INC COM 773903109 7 75SHS SOLE 0 0 75
ROCKWELL COLLINS INC COM 774341101 5 75SHS SOLE 0 0 75
ROYAL DUTCH SHELL PLC SPONS ADR A DR A 780259206 65 900SHS SOLE 0 0 900
ROYCE VALUE TR INC COM 780910105 2 102SHS SOLE 0 0 102
RPC INC COM 749660106 25 1000SHS SOLE 0 0 1000
RYDEX ETF TRUST S&P500 PUR GRW 78355W403 1272 26725SHS SOLE 0 0 26725
RYDEX ETF TRUST S&P 500 EQ TRD 78355W106 146 2882SHS SOLE 0 0 2882
RYDEX ETF TRUST S&PMC400 PURGR 78355W601 9 100SHS SOLE 0 0 100
SALESFORCE COM INC COM 79466L302 127 850SHS SOLE 0 0 850
SAN JUAN BASIN RTY TR UNIT BEN INT 798241105 13 500SHS SOLE 0 0 500
SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 40 1114SHS SOLE 0 0 1114
SELECT SECTOR SPDR TR SBI INT-ENERGY 81369Y506 37 486SHS SOLE 0 0 486
SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 103 2616SHS SOLE 0 0 2616
SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 41 1200SHS SOLE 0 0 1200
SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 39 1235SHS SOLE 0 0 1235
SENIOR HSG PPTYS TR SH BEN INT 81721M109 12 500SHS SOLE 0 0 500
SILVER WHEATON CORP COM 828336107 36 1079SHS SOLE 0 0 1079
SKYWORKS SOLUTIONS INC COM 83088M102 1 25SHS SOLE 0 0 25
SOCIEDAD QUIMICA MINERA DE C SPON ADR SER B 833635105 13 200SHS SOLE 0 0 200
SOUTHERN CO COM 842587107 93 2282SHS SOLE 0 0 2282
SOUTHERN COPPER CORP COM 84265V105 17 500SHS SOLE 0 0 500
SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 146 1179SHS SOLE 0 0 1179
SPDR GOLD TRUST CALL 78463V907 1 3 CALLSOLE 0 0 3
SPDR GOLD TRUST GOLD SHS 78463V107 2359 16155SHS SOLE 0 0 16155
SPDR INDEX SHS FDS DJ INTL RL ETF 78463X863 38 917SHS SOLE 0 0 917
SPDR INDEX SHS FDS EUROPE ETF 78463X608 13 248SHS SOLE 0 0 248
SPDR INDEX SHS FDS S&P INTL ETF 78463X772 80 1340SHS SOLE 0 0 1340
SPDR INDEX SHS FDS S&P EMKTSC ETF 78463X756 49 888SHS SOLE 0 0 888
SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 82 2556SHS SOLE 0 0 2556
SPDR S&P 500 ETF TR CALL 78462F903 1 4 CALLSOLE 0 0 4
SPDR S&P 500 ETF TR TR UNIT 78462F103 389 2946SHS SOLE 0 0 2946
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 56 315SHS SOLE 0 0 315
SPDR SERIES TRUST S&P DIVID ETF 78464A763 33 600SHS SOLE 0 0 600
SPDR SERIES TRUST BARC CAPTL ETF 78464A474 6 175SHS SOLE 0 0 175
SPDR SERIES TRUST BARCL CAP TIPS 78464A656 121 2200SHS SOLE 0 0 2200
SPDR SERIES TRUST DB INT GVT ETF 78464A490 832 13436SHS SOLE 0 0 13436
SPDR SERIES TRUST NUVN BR SHT MUNI 78464A425 3 100SHS SOLE 0 0 100
SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 28 230SHS SOLE 0 0 230
SPDR SERIES TRUST S&P BIOTECH 78464A870 15 200SHS SOLE 0 0 200
SPRINT NEXTEL CORP COM SER 1 852061100 4 633SHS SOLE 0 0 633
SUN HYDRAULICS CORP COM 866942105 5 100SHS SOLE 0 0 100
SWEDISH EXPT CR CORP ROG TTL ETN 22 870297801 1643 178781SHS SOLE 165750 0 13031
TARGET CORP COM 87612E106 47 1000SHS SOLE 0 0 1000
TC PIPELINES LP UT COM LTD PRT 87233Q108 20 400SHS SOLE 0 0 400
TE CONNECTIVITY LTD REG SHS H84989104 12 325SHS SOLE 0 0 325
TECK RESOURCES LTD CL B 878742204 16 300SHS SOLE 0 0 300
TEEKAY LNG PARTNERS L P PRTNRSP UNITS Y8564M105 26 700SHS SOLE 0 0 700
TEMPLETON EMERG MKTS INCOME COM 880192109 6 350SHS SOLE 0 0 350
TEMPLETON GLOBAL INCOME FD COM 880198106 3 200SHS SOLE 0 0 200
TEMPUR PEDIC INTL INC COM 88023U101 824 12142SHS SOLE 0 0 12142
TEXAS INSTRS INC COM 882508104 7 200SHS SOLE 0 0 200
TICC CAPITAL CORP COM 87244T109 3 300SHS SOLE 0 0 300
TITANIUM METALS CORP COM NEW 888339207 6 300SHS SOLE 0 0 300
TRACTOR SUPPLY CO COM 892356106 809 12094SHS SOLE 0 0 12094
TRAVELERS COMPANIES INC COM 89417E109 2 26SHS SOLE 0 0 26
TYCO INTERNATIONAL LTD SHS H89128104 17 325SHS SOLE 0 0 325
UNISOURCE ENERGY CORP COM 909205106 8 191SHS SOLE 0 0 191
US GOLD CORPORATION COM PAR $0.10 912023207 4 500SHS SOLE 0 0 500
VALERO ENERGY CORP NEW COM 91913Y100 49 1900SHS SOLE 0 0 1900
VANGUARD BD INDEX FD INC INTERMED TERM 921937819 43 511SHS SOLE 511 0 0
VANGUARD BD INDEX FD INC LONG TERM BOND 921937793 50 615SHS SOLE 615 0 0
VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 75 915SHS SOLE 865 0 50
VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 22049 271671SHS SOLE 271662 0 9
VANGUARD INDEX FDS EXTEND MKT ETF 922908652 11 184SHS SOLE 184 0 0
VANGUARD INDEX FDS GROWTH ETF 922908736 65 1001SHS SOLE 901 0 100
VANGUARD INDEX FDS LARGE CAP ETF 922908637 31 500SHS SOLE 0 0 500
VANGUARD INDEX FDS REIT ETF 922908553 3922 65251SHS SOLE 63603 0 1648
VANGUARD INDEX FDS SM CP VAL ETF 922908611 46 650SHS SOLE 0 0 650
VANGUARD INDEX FDS SMALL CP ETF 922908751 20 252SHS SOLE 172 0 80
VANGUARD INDEX FDS SML CP GRW ETF 922908595 133 1538SHS SOLE 0 0 1538
VANGUARD INDEX FDS STK MRK ETF 922908769 44 633SHS SOLE 633 0 0
VANGUARD INDEX FDS VALUE ETF 922908744 12592 224642SHS SOLE 224142 0 500
VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 28 400SHS SOLE 0 0 400
VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 6 100SHS SOLE 0 0 100
VANGUARD INDEX FDS S&P 500 ETF SH 922908413 33 547SHS SOLE 547 0 0
VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042858 4175 85855SHS SOLE 85361 0 494
VANGUARD INTL EQUITY INDEX F MSCI EUROPE ETF 922042874 19 337SHS SOLE 337 0 0
VANGUARD INTL EQUITY INDEX F MSCI PAC ETF 922042866 23 406SHS SOLE 406 0 0
VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 250 4453SHS SOLE 0 0 4453
VANGUARD TAX-MANAGED INTL FD MSCI EAFE ETF 921943858 6473 169976SHS SOLE 169943 0 33
VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 1 3SHS SOLE 0 0 3
VANGUARD WORLD FD MEGA VALUE 300 921910840 25 600SHS SOLE 0 0 600
VANGUARD WORLD FDS ENERGY ETF 92204A306 34 300SHS SOLE 0 0 300
VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 7 102SHS SOLE 0 0 102
VANGUARD WORLD FDS INF TECH ETF 92204A702 26 400SHS SOLE 0 0 400
VANGUARD WORLD FDS MATERIALS ETF 92204A801 9 100SHS SOLE 0 0 100
VEECO INSTRS INC DEL COM 922417100 112 2309SHS SOLE 0 0 2309
VERISIGN INC COM 92343E102 26 750SHS SOLE 0 0 750
VERIZON COMMUNICATIONS INC COM 92343V104 41 1100SHS SOLE 0 0 1100
VISA INC CALL 92826C909 1 3 CALLSOLE 0 0 3
VISA INC COM CL A 92826C839 26 300SHS SOLE 0 0 300
VITESSE SEMICONDUCTOR CORP COM NEW 928497304 126 31500SHS SOLE 0 0 31500
VIVUS INC COM 928551100 14 1600SHS SOLE 0 0 1600
VMWARE INC CL A COM 928563402 11 100SHS SOLE 0 0 100
VULCAN MATLS CO COM 929160109 20 500SHS SOLE 0 0 500
WAL MART STORES INC COM 931142103 20 372SHS SOLE 0 0 372
WEATHERFORD INTERNATIONAL LT REG SHS H27013103 4 200SHS SOLE 0 0 200
WELLS FARGO & CO NEW COM 949746101 21 721SHS SOLE 0 0 721
WELLS FARGO ADVANTAGE INCOME COM SHS 94987B105 138 13700SHS SOLE 0 0 13700
WESTERN ASSET HIGH INCM FD I COM 95766J102 2 107SHS SOLE 0 0 107
WESTERN DIGITAL CORP COM 958102105 19 500SHS SOLE 0 0 500
WHITING USA TR I TR UNIT 966389108 31 1800SHS SOLE 0 0 1800
WISDOMTREE TRUST LARGECAP DIVID 97717W307 59 1200SHS SOLE 0 0 1200
WOODWARD INC COM 980745103 6 150SHS SOLE 0 0 150
YAHOO INC COM 984332106 43 2820SHS SOLE 0 0 2820
YUM BRANDS INC COM 988498101 17 300SHS SOLE 0 0 300
ZIMMER HLDGS INC COM 98956P102 13 192SHS SOLE 0 0 192
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 13F
Form 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: 06/30/11
Check here if Amendment []; Amendment Number:
-------
This Amendment (Check only one.): [] is a restatement.
[] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Transamerica Financial Advisors, Inc
Address: 570 Carillon Parkway
St Petersburg, FL 33716
Form 13F File Number: 028-14018
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete,and that it is understood that all required items, statements,
schedules, lists,and tables, are considered integral parts of this form.
Persons Signing this Report on Behalf of Reporting Manager:
Name: George Chuang
Title: Vice President, CFO, and Treasurer
Phone: 727-577-2754
Signature, Place, and Date of Signing:
/s/George Chuang St. Petersburg, FL 33716 07/28/11
------------------------ --------------------------------- ----------
[Signature] [City, State] [Date]
Report Type (Check only one):
[X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting
manager are reported in this report.)
[ ] 13F NOTICE. (Check here if no holdings reported are in this report,
and all holdings are reported by other reporting manager(s).)
[ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for
this reporting manager are reported in this report and a portion are
reported by other reporting manager(s).)
List of Other Managers Reporting for this Manager:
13F File Number Name
028-00136 Transamerica Corporation
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