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3. INTANGIBLE ASSETS (Tables)
 9 Months Ended
Sep. 30, 2014
LIABILITIES AND STOCKHOLDERS' DEFICIT  
Intangible Assets
   As of
September 30, 2014		   As of
December 31, 2013		 
Patents and trademarks  $34,771   $33,465 
Licenses   25,176    – 
Platform development   730,465    504,777 
    790,412    538,242 
Less: accumulated amortization   (110,832)   (42,990)
Intangible assets, net  $679,580   $495,252