3. INTANGIBLE ASSETS

9 Months Ended

Sep. 30, 2013

Goodwill and Intangible Assets Disclosure [Abstract]

INTANGIBLE ASSETS

Intangible assets consist of the following:

	As of September 30, 2013		As of December 31, 2012
Patents and trademarks	$	33,465	$	33,465
Platform development in process		440,405		318,329
		473,870		351,794
Less: accumulated amortization		27,489		25,169
Intangible assets, net	$	446,381	$	326,625

Intangible assets are amortized over their useful lives ranging from periods of 5 to 15 years.