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3. INTANGIBLE ASSETS (Tables)
 9 Months Ended
Sep. 30, 2013
IntangibleAssetsTablesAbstract  
Intangible Assets
   As of
September 30, 2013		   As of
December 31, 2012		 
Patents and trademarks  $33,465   $33,465 
Platform development in process   440,405    318,329 
    473,870    351,794 
Less: accumulated amortization   27,489    25,169 
Intangible assets, net  $446,381   $326,625