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3. INTANGIBLE ASSETS (Tables)
 6 Months Ended
Jun. 30, 2013
IntangibleAssetsTablesAbstract  
Intangible Assets
   As of
June 30, 2013		   As of
December 31, 2012		 
Patents and trademarks  $33,465   $33,465 
Platform development in process   409,376    318,329 
    442,841    351,794 
Less: accumulated amortization   26,707    25,169 
Intangible assets, net  $416,134   $326,625