3. INTANGIBLE ASSETS

9 Months Ended

Sep. 30, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

INTANGIBLE ASSETS

Intangible assets consist of the following:

	As of September 30, 2012			As of December 31, 2011
Patents and trademarks	$	33,465		$	33,465
Platform development		278,796			160,379
		312,261			193,844
Less: accumulated amortization		(24,390	)		(22,069	)
Intangible assets, net	$	287,871		$	171,775

Intangible assets are amortized over their useful lives ranging from periods of 5 to 15 years.