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3. INTANGIBLE ASSETS (Tables)
 9 Months Ended
Sep. 30, 2012
Intangible Assets Tables  
Intangible Assets

Intangible assets consist of the following:

 

   As of
September 30, 2012		   As of
December 31, 2011		 
Patents and trademarks  $33,465   $33,465 
Platform development   278,796    160,379 
    312,261    193,844 
Less: accumulated amortization   (24,390)   (22,069)
Intangible assets, net  $287,871   $171,775