3. INTANGIBLE ASSETS

6 Months Ended

Jun. 30, 2012

Goodwill and Intangible Assets Disclosure [Abstract]

INTANGIBLE ASSETS

Intangible assets consist of the following:

	As of June 30, 2012			As of December 31, 2011
Patents and trademarks	$	33,465		$	33,465
Platform development		240,137			160,379
		273,602			193,844
Less: accumulated amortization		(23,610	)		(22,069	)
Intangible assets, net	$	249,992		$	171,775

Intangible assets are amortized over their useful lives ranging from periods of 5 to 15 years.