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Other Intangible Assets
 12 Months Ended
Dec. 31, 2011
Other Intangible Assets [Abstract]  
Intangible Assets Disclosure [Text Block]
Other Intangible Assets
Other intangible assets and their respective amortization periods are as follows:
 
 
 
December 31, 2011
 
December 31, 2010
 
Amortization Period (Years)
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
Customer and agent relationships
7 to 15
 
$
28,412

 
$
(8,724
)
 
$
19,688

 
$
23,732

 
$
(5,982
)
 
$
17,750

Tradename
Indefinite
 
21,369

 
—

 
21,369

 
18,075

 
—

 
18,075

Software
7 to 10
 
7,971

 
(2,345
)
 
5,626

 
3,971

 
(1,390
)
 
2,581

Present value of future profits
0.3 to 0.75
 
548

 
(548
)
 
—

 
548

 
—

 
548

Non-compete agreements
1.5 to 6
 
2,758

 
(2,419
)
 
339

 
2,755

 
(1,712
)
 
1,043

Total
 
 
$
61,058

 
$
(14,036
)
 
$
47,022

 
$
49,081

 
$
(9,084
)
 
$
39,997

Changes in other intangible assets are as follows:
 
January 1, 2010
$
29,997

Intangible assets of acquired businesses
13,232

Amortization
(3,232
)
December 31, 2010
39,997

Intangible assets of acquired businesses
11,977

Amortization
(4,952
)
December 31, 2011
$
47,022


In 2011, the Company recorded other intangible assets of $4.7 million, $3.3 million, and $4.0 million for customer and agent relationships, tradenames, and software, respectively, in conjunction with the Auto Knight, eReinsure, and PBG acquisitions.

During 2011, the Company determined the final valuations for 2010 acquisitions of Continental and United and increased the amount of other intangible assets associated with these acquisitions by a total of $10.7 million. The December 31, 2010 balance for other intangible assets, above, has been revised to include the effect of the measurement period adjustments on these two acquisitions in accordance with ASC805. The changes by category were increases to customer and agent relationships, tradenames, and present value of future profits of $4.0 million, $6.4 million, and $0.5 million respectively, and a decrease to non-compete agreements of $0.2 million.
The Company recognized amortization expense on other intangibles of:
Years Ended December 31,
 
2011
 
2010
 
2009
Total
$
4,952

 
$
3,232

 
$
2,706


The estimated amortization of other intangible assets for the next five years and thereafter ending December 31 are presented below:
2012
$
3,796

2013
3,575

2014
3,562

2015
3,554

2016
2,999

Thereafter
8,167

Total
$
25,653