10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended August 3, 2013

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Transition Period From                      to                     

Commission File Number: 001-34918

VERA BRADLEY, INC.

(Exact name of registrant as specified in its charter)

Indiana	27-2935063
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)
2208 Production Road, Fort Wayne, Indiana	46808
(Address of principal executive offices)	(Zip Code)

(877) 708-8372

(Registrant’s telephone number, including area code)

None

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	¨	Accelerated filer	x
Non-accelerated filer	¨  (Do not check if a smaller reporting company)	Smaller reporting company	¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

The registrant had 40,605,409 shares of its common stock outstanding as of September 11, 2013.

TABLE OF CONTENTS

PART I. FINANCIAL INFORMATION
Item 1.	Financial Statements (unaudited)
	Consolidated Balance Sheets as of August 3, 2013, and February 2, 2013	4
	Consolidated Statements of Income for the Thirteen and Twenty-Six Weeks Ended August 3, 2013, and July 28, 2012	5
	Consolidated Statements of Comprehensive Income for the Thirteen and Twenty-Six Weeks Ended August 3, 2013, and July 28, 2012	6
	Consolidated Statements of Cash Flows for the Twenty-Six Weeks Ended August 3, 2013, and July 28, 2012	7
	Notes to the Consolidated Financial Statements	8
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	13
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	22
Item 4.	Controls and Procedures	22
PART II. OTHER INFORMATION
Item 1A.	Risk Factors	23
Item 6.	Exhibits	23

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FORWARD-LOOKING STATEMENTS

This report contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical or current fact included in this report are forward-looking statements. Forward-looking statements refer to our current expectations and projections relating to our financial condition, results of operations, plans, objectives, strategies, future performance, and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “plan,” “intend,” “believe,” “may,” “might,” “will,” “should,” “can have,” and “likely” and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events. For example, all statements we make relating to our estimated and projected earnings, revenues, costs, expenditures, cash flows, growth rates, and financial results, our plans and objectives for future operations, growth, initiatives, or strategies, or the expected outcome or impact of pending or threatened litigation are forward-looking statements. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected, including:

• possible adverse changes in general economic conditions and their impact on consumer confidence and consumer spending;

• possible inability to predict and respond in a timely manner to changes in consumer demand;

• possible loss of key management or design associates or inability to attract and retain the talent required for our business;

• possible inability to maintain and enhance our brand;

• possible inability to successfully implement our growth strategies or manage our growing business;

• possible inability to successfully open and operate new stores as planned;

• possible inability to sustain levels of comparable-store sales; and

• possible adverse changes in the cost of raw materials and labor used to manufacture our products.

We derive many of our forward-looking statements from our operating plans and forecasts, which are based upon detailed assumptions. While we believe that our assumptions are reasonable, we caution that it is difficult to predict the impact of known factors, and it is impossible for us to anticipate all factors that could affect our actual results.

For a discussion of these risks and other risks and uncertainties that could cause actual results to differ materially from those contained in our forward-looking statements, please refer to “Risk Factors” in Item 1A of our Annual Report on Form 10-K for the fiscal year ended February 2, 2013.

We caution you that the risks and uncertainties identified by us may not be all of the factors that are important to you. Furthermore, the forward-looking statements included in this report are made only as of the date hereof. We undertake no obligation to publicly update or revise any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

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PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Vera Bradley, Inc.

Consolidated Balance Sheets

(in thousands)

(unaudited)

	August 3, 2013			February 2, 2013
Assets
Current assets:
Cash and cash equivalents	$	9,331		$	9,603
Accounts receivable, net		35,494			34,811
Inventories		142,864			131,562
Prepaid expenses and other current assets		9,706			11,016
Deferred income taxes		12,372			11,348
Total current assets		209,767			198,340
Property, plant, and equipment, net		82,346			77,211
Other assets		1,438			1,768
Total assets	$	293,551		$	277,319
Liabilities and Shareholders’ Equity
Current liabilities:
Accounts payable	$	26,224		$	14,853
Accrued employment costs		8,442			14,162
Other accrued liabilities		19,967			16,532
Income taxes payable		2,026			7,094
Current portion of long-term debt		—			58
Total current liabilities		56,659			52,699
Long-term debt		—			15,037
Deferred income taxes		6,123			6,078
Other long-term liabilities		11,300			9,250
Total liabilities		74,082			83,064
Commitments and contingencies
Shareholders’ equity:
Preferred stock; 5,000 shares authorized, no shares issued or outstanding		—			—
Common stock, without par value; 200,000 shares authorized, 40,604 and 40,563 shares issued and outstanding, respectively		—			—
Additional paid-in-capital		77,029			75,675
Retained earnings		143,330			119,190
Accumulated other comprehensive loss		(890	)		(610	)
Total shareholders’ equity		219,469			194,255
Total liabilities and shareholders’ equity	$	293,551		$	277,319

The accompanying notes are an integral part of these financial statements.

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Vera Bradley, Inc.

Consolidated Statements of Income

(in thousands, except per share data)

(unaudited)

	Thirteen Weeks Ended				Twenty-Six Weeks Ended
	August 3, 2013		July 28, 2012		August 3, 2013		July 28, 2012
Net revenues	$	125,372	$	123,037	$	248,405	$	240,238
Cost of sales		53,599		54,425		108,166		106,324
Gross profit		71,773		68,612		140,239		133,914
Selling, general, and administrative expenses		48,336		47,833		103,563		95,024
Other income		630		1,020		2,581		3,719
Operating income		24,067		21,799		39,257		42,609
Interest expense, net		82		152		223		343
Income before income taxes		23,985		21,647		39,034		42,266
Income tax expense		9,034		8,274		14,894		16,267
Net income	$	14,951	$	13,373	$	24,140	$	25,999
Basic weighted-average shares outstanding		40,603		40,532		40,592		40,524
Diluted weighted-average shares outstanding		40,623		40,568		40,624		40,557
Basic net income per share	$	0.37	$	0.33	$	0.59	$	0.64
Diluted net income per share	$	0.37	$	0.33	$	0.59	$	0.64

The accompanying notes are an integral part of these financial statements.

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Vera Bradley, Inc.

Consolidated Statements of Comprehensive Income

(in thousands)

(unaudited)

	Thirteen Weeks Ended					Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012		August 3, 2013			July 28, 2012
Net income	$	14,951		$	13,373	$	24,140		$	25,999
Cumulative translation adjustment		(25	)		166		(280	)		(17	)
Comprehensive income	$	14,926		$	13,539	$	23,860		$	25,982

The accompanying notes are an integral part of these financial statements.

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Vera Bradley, Inc.

Consolidated Statements of Cash Flows

(in thousands)

(unaudited)

	Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012
Cash flows from operating activities
Net income	$	24,140		$	25,999
Adjustments to reconcile net income to net cash provided by (used in) operating activities:
Depreciation of property, plant, and equipment		6,796			4,759
Provision for doubtful accounts		(117	)		347
Loss on disposal of property, plant, and equipment		9			25
Stock-based compensation		1,820			1,431
Deferred income taxes		(1,039	)		(277	)
Changes in assets and liabilities:
Accounts receivable		(566	)		(11,529	)
Inventories		(11,507	)		(10,928	)
Prepaid expenses and other assets		1,640			(641	)
Accounts payable		11,371			17,740
Income taxes payable		(5,068	)		(1,705	)
Accrued and other liabilities		(475	)		240
Net cash provided by operating activities		27,004			25,461
Cash flows from investing activities
Purchases of property, plant, and equipment		(11,976	)		(22,704	)
Net cash used in investing activities		(11,976	)		(22,704	)
Cash flows from financing activities
Payments on financial-institution debt		(45,000	)		(62,750	)
Borrowings on financial-institution debt		30,000			63,000
Tax withholdings for equity compensation		(406	)		(269	)
Other financing activities, net		145			(43	)
Net cash used in financing activities		(15,261	)		(62	)
Effect of exchange rate changes on cash and cash equivalents		(39	)		(5	)
Net increase (decrease) in cash and cash equivalents		(272	)		2,690
Cash and cash equivalents, beginning of period		9,603			4,922
Cash and cash equivalents, end of period	$	9,331		$	7,612

The accompanying notes are an integral part of these financial statements.

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Vera Bradley, Inc.

Notes to the Consolidated Financial Statements

(unaudited)

1. Description of the Company and Basis of Presentation

The terms “Company” and “Vera Bradley” refer to Vera Bradley, Inc. and its subsidiaries, except where context requires or where otherwise indicated.

Vera Bradley is a leading designer, producer, marketer, and retailer of stylish, highly functional accessories primarily for women. The Company’s products include a wide offering of handbags, accessories, and travel and leisure items. The Company generates net revenues by selling products through two reportable segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-price and outlet stores in the United States, department store locations in Japan, its websites, verabradley.com and verabradley.co.jp, and its annual outlet sale in Fort Wayne, Indiana. As of August 3, 2013, the Company operated 80 full-price stores and 14 outlet stores. The Indirect business consists of sales of Vera Bradley products to approximately 3,400 specialty retailers, substantially all of which are located in the United States, as well as select department stores, national accounts, and third party e-commerce sites.

The accompanying unaudited consolidated financial statements have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) have been omitted. These interim consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 2, 2013, filed with the SEC.

The interim financial statements reflect all adjustments that are, in the opinion of management, necessary to present fairly the results for the interim periods presented. All such adjustments are of a normal, recurring nature. The results of operations for the twenty-six weeks ended August 3, 2013, are not necessarily indicative of the results to be expected for the full fiscal year.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. The Company has eliminated intercompany balances and transactions in consolidation.

Fiscal Periods

The Company’s fiscal year ends on the Saturday closest to January 31. References to the fiscal quarters ended August 3, 2013, and July 28, 2012, refer to the thirteen-week periods ended on those dates.

Recently Issued Accounting Pronouncements

In February 2013, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (“ASU 2013-02”). This guidance adds new disclosure requirements for items reclassified out of accumulated other comprehensive income. The additional disclosures include: (1) changes in accumulated other comprehensive income balances by component and (2) significant items reclassified out of accumulated other comprehensive income. The changes in accumulated other comprehensive income balance by component will be disaggregated to separately present reclassification adjustments and current-period other comprehensive income. Significant items reclassified out of accumulated other comprehensive income by component are required to be presented either on the face of the statement of income or as separate disclosure in the notes to the financial statements. These additional disclosures may be presented before-tax or net-of tax as long as the income tax benefit or expense attributed to each component of other comprehensive income and reclassification adjustments is presented in the financial statement or in the notes to the financial statements. The guidance is effective for interim and annual periods beginning after December 15, 2012 and should be applied prospectively. The adoption of this standard did not have an impact on the Company’s consolidated financial statements.

In October 2012, the FASB issued ASU 2012-04, Technical Corrections and Improvements. The amendments in this update cover a wide range of Topics in the Accounting Standards Codification. These amendments include technical corrections and improvements to the Accounting Standards Codification and conforming amendments related to fair value measurements. The amendments in this update will be effective for fiscal periods beginning after December 15, 2012. The adoption of this standard did not have an impact on the Company’s consolidated financial statements.

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Vera Bradley, Inc.

Notes to the Consolidated Financial Statements

(unaudited)

2. Earnings Per Share

Earnings per share is computed under the provisions of ASC 260, Earnings Per Share. Basic earnings per share is computed based on the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed based on the weighted-average number of common shares outstanding, plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares represent outstanding restricted stock. The components of basic and diluted earnings per share were as follows (in thousands, except per share data):

	Thirteen Weeks Ended				Twenty-Six Weeks Ended
	August 3, 2013		July 28, 2012		August 3, 2013		July 28, 2012
Numerator:
Net income	$	14,951	$	13,373	$	24,140	$	25,999
Denominator:
Weighted-average number of common shares (basic)		40,603		40,532		40,592		40,524
Dilutive effect of stock-based awards		20		36		32		33
Weighted-average number of common shares (diluted)		40,623		40,568		40,624		40,557
Earnings per share:
Basic	$	0.37	$	0.33	$	0.59	$	0.64
Diluted	$	0.37	$	0.33	$	0.59	$	0.64

As of August 3, 2013 and July 28, 2012, there was an immaterial number of additional shares issuable upon the vesting of restricted stock units that were excluded from the diluted share calculations because they were anti-dilutive.

3. Fair Value of Financial Instruments

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Assets and liabilities measured at fair value are classified using the following hierarchy, which is based upon the transparency of inputs to the valuation as of the measurement date:

• Level 1 – Quoted prices in active markets for identical assets or liabilities.

• Level 2 – Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

• Level 3 – Unobservable inputs based on the Company’s own assumptions.

The classification of fair value measurements within the hierarchy is based upon the lowest level of input that is significant to the measurement.

The carrying amounts reflected on the Consolidated Balance Sheets for cash and cash equivalents, receivables, other current assets, and payables as of August 3, 2013, and July 28, 2012, approximated their fair values.

The carrying amount for the amended and restated credit agreement (“credit agreement”) approximated its fair value at July 28, 2012 as the interest rates of these borrowings fluctuate with the market. The credit agreement falls within Level 2 of the fair value hierarchy.

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Vera Bradley, Inc.

Notes to the Consolidated Financial Statements

(unaudited)

4. Inventories

The components of inventories were as follows (in thousands):

	August 3, 2013		February 2, 2013
Raw materials	$	19,441	$	19,490
Work in process		908		836
Finished goods		122,515		111,236
Total inventories	$	142,864	$	131,562

5. Debt

Long-term debt consisted of the following (in thousands):

	August 3, 2013		February 2, 2013
Financial-institution debt	$	—	$	15,000
Other borrowings		—		95
		—		15,095
Less: Current maturities		—		58
	$	—	$	15,037

During the quarter ended August 3, 2013, the interest rate on outstanding borrowings under the Company’s $125.0 million credit agreement was 1.30%, and the Company had borrowing availability of $125.0 million under the agreement.

6. Income Taxes

The provision for income taxes for interim periods is based on an estimate of the annual effective tax rate adjusted to reflect the impact of discrete items. Significant management judgment is required in projecting ordinary income to estimate the Company’s annual effective tax rate.

The effective tax rate for the thirteen weeks ended August 3, 2013, was 37.7%, compared to 38.2% for the thirteen weeks ended July 28, 2012.

The effective tax rate for the twenty-six weeks ended August 3, 2013, was 38.2%, compared to 38.5% for the twenty-six weeks ended July 28, 2012.

7. Stock-Based Compensation

The Company accounts for stock-based compensation under the fair-value recognition provisions of ASC 718, Stock Compensation. Under these provisions, for its awards of restricted stock and restricted stock units, the Company recognizes share-based compensation expense in an amount equal to the fair market value of the underlying stock on the grant date of the respective award.

The Company reserved 6,076,001 shares of common stock for issuance or transfer under the 2010 Equity and Incentive Plan, which allows for grants of restricted stock units as well as other equity awards.

Awards of Restricted Stock Units

During the thirteen weeks ended August 3, 2013, the Company did not grant any time-based restricted stock units under the 2010 Equity and Incentive Plan compared to a total of 3,158 time-based restricted stock units with an aggregate fair value of $0.1 million granted in the same period of the prior year.

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Vera Bradley, Inc.

Notes to the Consolidated Financial Statements

(unaudited)

During the twenty-six weeks ended August 3, 2013, the Company granted a total of 244,814 time-based and performance-based restricted stock units with an aggregate fair value of $5.8 million to certain employees and non-employee directors under the 2010 Equity and Incentive Plan compared to a total of 177,512 time-based and performance-based restricted stock units with an aggregate fair value of $5.3 million granted in the same period of the prior year. The Company determined the fair value of the awards based on the closing price of the Company’s common stock on the grant date.

The time-based restricted stock units vest and settle in shares of the Company’s common stock, on a one-for-one basis, in equal installments on each of the first three anniversaries of the grant date. The Company is recognizing the expense relating to these units, net of estimated forfeitures, on a straight-line basis over three years. Beginning in fiscal 2014, all restricted stock awards issued to non-employee Directors vest after a one-year period from grant date. The Company is recognizing the expense relating to these units, net of estimated forfeitures, on a straight-line basis over one year.

Performance-based restricted stock units vest upon the completion of a three-year period of time (cliff vesting), subject to the employee’s continuing employment throughout the three-year performance period and the Company’s achievement of annual net income targets during the three-year performance period. The Company is recognizing the expense relating to these units, net of estimated forfeitures and based on the probable outcome of achievement of the net income targets, on a straight-line basis over three years.

The following table sets forth a summary of restricted stock unit activity for the period ended August 3, 2013 (units in thousands):

	Time-based Restricted Stock Units					Performance-based Restricted Stock Units
	Number of Units			Weighted- Average Grant Date Fair Value (per unit)		Number of Units			Weighted- Average Grant Date Fair Value (per unit)
Nonvested units outstanding at February 2, 2013		150		$	34.71		76		$	29.62
Granted		139			23.72		105			23.63
Vested		(58	)		35.97		—			—
Forfeited		(4	)		28.25		(3	)		26.25
Nonvested units outstanding at August 3, 2013		227		$	27.76		178		$	26.13

As of August 3, 2013, there was $6.6 million of total unrecognized compensation cost, net of estimated forfeitures, related to nonvested restricted stock units. That cost is expected to be recognized over a weighted average period of 2.0 years.

8. Commitments and Contingencies

The Company is subject to various claims and contingencies arising in the normal course of business, including those relating to product liability, legal, employee benefit, environmental, and other matters. Management believes that it is not reasonably possible that any of these claims will have a material adverse effect on the Company’s financial condition, results of operations, or cash flows.

9. Segment Reporting

The Company has two operating segments, which are also its reportable segments: Direct and Indirect. These operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing the performance of the segments.

The Direct segment includes the Company’s full-price and outlet stores, department store locations in Japan, the Company’s websites, verabradley.com and verabradley.co.jp, and the annual outlet sale. Revenues generated through this segment are driven through the sale of Company-branded products from Vera Bradley to end consumers. The Indirect segment represents revenues generated through the distribution of Company-branded products to approximately 3,400 specialty retailers, substantially all of

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Vera Bradley, Inc.

Notes to the Consolidated Financial Statements

(unaudited)

which are located in the United States, as well as select department stores, national accounts and third party e-commerce sites. Corporate costs represent the Company’s administrative expenses, which include, but are not limited to: human resources, legal, finance, information technology, design, merchandising, and various other corporate-level-activity-related expenses. All intercompany-related activities are eliminated in consolidation and are excluded from the segment reporting.

Company management evaluates segment operating results based on several indicators. The primary or key performance indicators for each segment are net revenues and operating income. Net revenues and operating income information for the Company’s reportable segments consisted of the following (in thousands):

	Thirteen Weeks Ended						Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012			August 3, 2013			July 28, 2012
Segment net revenues:
Direct	$	75,016		$	65,692		$	148,703		$	124,917
Indirect		50,356			57,345			99,702			115,321
Total	$	125,372		$	123,037		$	248,405		$	240,238
Segment operating income:
Direct	$	19,118		$	16,252		$	36,083		$	31,631
Indirect		21,806			23,664			39,545			46,102
Total	$	40,924		$	39,916		$	75,628		$	77,733
Reconciliation:
Segment operating income	$	40,924		$	39,916		$	75,628		$	77,733
Less:
Unallocated corporate expenses		(16,857	)		(18,117	)		(36,371	)		(35,124	)
Operating income	$	24,067		$	21,799		$	39,257		$	42,609

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion summarizes the significant factors affecting the consolidated operating results, financial condition, liquidity, and cash flows of our Company as of and for the thirteen and twenty-six weeks ended August 3, 2013, and July 28, 2012. The following discussion should be read in conjunction with our Annual Report on Form 10-K for the fiscal year ended February 2, 2013, and our unaudited consolidated financial statements and the related notes included in Item 1 of this Quarterly Report.

Executive Summary

Below is a summary of our strategic progress and financial highlights:

Strategic Progress

• We opened eight new full-price stores and one outlet store during the second quarter in both current and new markets.

• We announced the expansion of our current design and distribution centers, both of which are located just outside of Fort Wayne, Indiana, to create a company campus for the majority of our office personnel increasing efficiency and ease of collaboration.

• We grew traffic by 20% at VeraBradley.com.

Quarterly Financial Summary

• Net revenues increased 1.9% to $125.4 million.

• Direct segment sales increased 14.2% to $75.0 million. Comparable store net sales declined 3.7%.

• Indirect segment sales decreased 12.2% to $50.4 million.

• Gross profit was $71.8 million (57.2% of net revenue).

• Operating income was $24.1 million (19.2% of net revenue).

• Net income was $15.0 million or $0.37 per dilutive share.

• Cash and cash equivalents were $9.3 million at August 3, 2013.

• Cash generated from operations of $27.0 million was used to fund capital expenditures of $6.2 million and pay down debt by $5 million.

• Long-term debt was paid off as of August 3, 2013.

How We Assess the Performance of Our Business

In assessing the performance of our business, we consider a variety of performance and financial measures.

Net Revenues

Net revenues reflect revenues from the sale of our merchandise and from distribution and shipping and handling fees, less returns and discounts. Revenues for the Direct segment reflect sales through our full-price and outlet stores, department store locations in Japan, our websites, verabradley.com and verabradley.co.jp, and our annual outlet sale in Fort Wayne, Indiana. Revenues for the Indirect segment reflect sales to specialty retail partners, department stores, national accounts and third party e-commerce sites.

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Comparable-Store Sales

Comparable-store sales are calculated based upon our stores that have been open at least 12 full fiscal months as of the end of the reporting period. Remodeled stores are included in comparable-store sales unless the store was closed for a portion of the current or comparable prior period or the remodel resulted in a significant change in square footage. Some of our competitors and other retailers calculate comparable or “same store” sales differently than we do. As a result, data in this report regarding our comparable-store sales may not be comparable to similar data made available by other companies. Non-comparable store sales include sales from stores not included in comparable-store sales. Comparable store sales do not include e-commerce sales.

Measuring the change in year-over-year comparable-store sales allows us to evaluate how our store base is performing. Various factors affect our comparable-store sales, including:

• Overall economic trends;

• Consumer preferences and fashion trends;

• Competition;

• The timing of our releases of new patterns and collections;

• Changes in our product mix;

• Pricing;

• The level of customer service that we provide in stores;

• Our ability to source and distribute products efficiently;

• The number of stores we open and close in any period; and

• The timing and success of promotional and advertising efforts.

Gross Profit

Gross profit is equal to our net revenues less our cost of sales. Cost of sales includes the direct cost of purchased and manufactured merchandise, distribution center costs, operations overhead, duty, and all inbound freight costs incurred. The components of our reported cost of sales may not be comparable to those of other retail and wholesale companies.

Gross profit can be impacted by changes in volume, fluctuations in sales price, operational efficiencies, such as leveraging of fixed costs, promotional activities, such as free shipping, and commodity prices such as cotton, and labor in Asia.

Selling, General, and Administrative Expenses (SG&A)

SG&A expenses include selling; advertising, marketing, and product development; and administrative. Selling expenses include Direct business expenses such as store expenses, employee compensation, and store occupancy and supply costs, as well as Indirect business expenses consisting primarily of employee compensation and other expenses associated with sales to Indirect retailers. Advertising, marketing, and product development expenses include employee compensation, media costs, creative production expenses, marketing agency fees, new product design costs, public relations expenses, and market research expenses. A portion of our advertising expenses may be reimbursed by Indirect retailers, and such amount is classified as other income. Administrative expenses include employee compensation for corporate functions, corporate headquarters occupancy costs, consulting and software expenses, and charitable donations.

Other Income

We support many of our Indirect retailers’ marketing efforts by distributing certain catalogs and promotional mailers to current and prospective customers. Our Indirect retailers reimburse us for a portion of the cost to produce these materials. Reimbursement received is recorded as other income. The related cost to design, produce, and distribute the catalogs and mailers is recorded as SG&A expense. Other income also includes proceeds from the sales of tickets to our annual outlet sale and the gain on the sale of certain life insurance policies.

Operating Income

Operating income equals gross profit less SG&A expenses plus other income. Operating income excludes interest income, interest expense, and income taxes.

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Results of Operations

The following tables summarize key components of our consolidated results of operations for the periods indicated, both in dollars and as a percentage of our net revenues ($ in thousands):

	Thirteen Weeks Ended						Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012			August 3, 2013			July 28, 2012
	(unaudited)			(unaudited)			(unaudited)			(unaudited)
Statement of Income Data:
Net revenues	$	125,372		$	123,037		$	248,405		$	240,238
Cost of sales		53,599			54,425			108,166			106,324
Gross profit		71,773			68,612			140,239			133,914
Selling, general, and administrative expenses		48,336			47,833			103,563			95,024
Other income		630			1,020			2,581			3,719
Operating income		24,067			21,799			39,257			42,609
Interest expense, net		82			152			223			343
Income before income taxes		23,985			21,647			39,034			42,266
Income tax expense		9,034			8,274			14,894			16,267
Net income	$	14,951		$	13,373		$	24,140		$	25,999
Percentage of Net Revenues:
Net revenues		100.0	%		100.0	%		100.0	%		100.0	%
Cost of sales		42.8	%		44.2	%		43.5	%		44.3	%
Gross profit		57.2	%		55.8	%		56.5	%		55.7	%
Selling, general, and administrative expenses		38.6	%		38.9	%		41.7	%		39.6	%
Other income		0.5	%		0.8	%		1.0	%		1.6	%
Operating income		19.2	%		17.7	%		15.8	%		17.7	%
Interest expense, net		0.1	%		0.1	%		0.1	%		0.1	%
Income before income taxes		19.1	%		17.6	%		15.7	%		17.6	%
Income tax expense		7.2	%		6.7	%		6.0	%		6.8	%
Net income		11.9	%		10.9	%		9.7	%		10.8	%

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The following tables present net revenues and operating income by operating segment, both in dollars and as a percentage of our net revenues, and store data for the periods indicated ($ in thousands, except as otherwise indicated):

	Thirteen Weeks Ended						Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012			August 3, 2013			July 28, 2012
	(unaudited)			(unaudited)			(unaudited)			(unaudited)
Net Revenues by Segment:
Direct	$	75,016		$	65,692		$	148,703		$	124,917
Indirect		50,356			57,345			99,702			115,321
Total	$	125,372		$	123,037		$	248,405		$	240,238
Percentage of Net Revenues by Segment:
Direct		59.8	%		53.4	%		59.9	%		52.0	%
Indirect		40.2	%		46.6	%		40.1	%		48.0	%
Total		100.0	%		100.0	%		100.0	%		100.0	%
	Thirteen Weeks Ended						Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012			August 3, 2013			July 28, 2012
	(unaudited)			(unaudited)			(unaudited)			(unaudited)
Operating Income by Segment:
Direct	$	19,118		$	16,252		$	36,083		$	31,631
Indirect		21,806			23,664			39,545			46,102
Total	$	40,924		$	39,916		$	75,628		$	77,733
Less:
Corporate unallocated		(16,857	)		(18,117	)		(36,371	)		(35,124	)
Total	$	24,067		$	21,799		$	39,257		$	42,609
Operating Income as a Percentage of Net Revenues by Segment:
Direct		25.5	%		24.7	%		24.3	%		25.3	%
Indirect		43.3	%		41.3	%		39.7	%		40.0	%
Store Data: (1)
Total stores open at end of period		94			70			94			70
Comparable-store sales increase (decrease) (2)		(3.7	)%		5.3	%		(1.8	)%		4.9	%
Total gross square footage at end of period		195,816			142,142			195,816			142,142
Average net revenues per gross square foot (3)	$	270		$	292		$	490		$	510

(1) Includes only our full-price and outlet stores

(2) Comparable-store sales are the net revenues of our stores that have been open at least 12 full fiscal months as of the end of the period. Increase or decrease is reported as a percentage of the comparable-store sales for the same period in the prior fiscal year. Remodeled stores are included in comparable-store sales unless the store was closed for a portion of the current or comparable prior period or the remodel resulted in a significant change in square footage. Calculation excludes e-commerce sales.

(3) Dollars not in thousands. Average net revenues per gross square foot are calculated by dividing total net revenues for our stores that have been open at least 12 full fiscal months as of the end of the period by total gross square footage for those stores. Remodeled stores are included in average net revenues per gross square foot unless the store was closed for a portion of the period.

Thirteen Weeks Ended August 3, 2013, Compared to Thirteen Weeks Ended July 28, 2012

Net Revenues

For the thirteen weeks ended August 3, 2013, net revenues increased $2.3 million, or 1.9%, to $125.4 million, from $123.0 million in the comparable prior-year period.

Direct. For the thirteen weeks ended August 3, 2013, net revenues in the Direct segment increased $9.3 million, or 14.2%, to $75.0 million, from $65.7 million in the comparable prior-year period. This growth resulted primarily from a $9.8 million increase in revenues related to additional full-price and outlet stores, and a $0.4 million increase in e-commerce revenues due primarily to increased traffic. This growth was partially offset by a comparable-store sales decrease of $1.4 million, or 3.7%, primarily driven by an underperforming product offering and a decrease in store traffic. The aggregate number of our full-price and outlet stores grew from 70 at July 28, 2012, to 94 at August 3, 2013.

Indirect. For the thirteen weeks ended August 3, 2013, net revenues in the Indirect segment decreased $6.9 million, or 12.2%, to $50.4 million, from $57.3 million in the comparable prior-year period, driven by continued decreases in orders from specialty retailers across all geographies. This reduction in sales from the specialty retailers was partially offset by an increase in revenue from the department store channel.

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Gross Profit

For the thirteen weeks ended August 3, 2013, gross profit increased $3.2 million, or 4.6%, to $71.8 million, from $68.6 million in the comparable prior-year period. As a percentage of net revenues, gross profit increased to 57.2% for the thirteen weeks ended August 3, 2013, from 55.8% in the comparable prior-year period. The increase as a percentage of net revenues was primarily due to fewer incentives offered to our specialty retailers compared to the prior year.

Selling, General and Administrative Expenses

For the thirteen weeks ended August 3, 2013, SG&A expenses increased $0.5 million, or 1.1%, to $48.3 million, from $47.8 million in the comparable prior-year period. As a percentage of net revenues, SG&A expenses decreased to 38.6% for the thirteen weeks ended August 3, 2013, from 38.9% in the comparable prior-year period. The decrease as a percentage of net revenues was primarily due to cost management measures, as well as reductions in variable compensation expense associated with company performance, partially offset by the deleveraging of store operating expenses.

Other Income

For the thirteen weeks ended August 3, 2013, other income decreased $0.4 million, or 38.2%, to $0.6 million, from $1.0 million in the comparable prior-year period. The decrease in other income was in line with a decrease in associated advertising costs related to mailers for our specialty retailers.

Operating Income

For the thirteen weeks ended August 3, 2013, operating income increased $2.3 million, or 10.4%, to $24.1 million, from $21.8 million in the comparable prior-year period. As a percentage of net revenues, operating income was 19.2% and 17.7% for the thirteen weeks ended August 3, 2013, and July 28, 2012, respectively.

Direct. For the thirteen weeks ended August 3, 2013, operating income in the Direct segment increased $2.9 million, or 17.6%. As a percentage of Direct segment net revenues, operating income in the Direct segment was 25.5% and 24.7% for the thirteen weeks ended August 3, 2013, and July 28, 2012, respectively. This increase as a percentage of net revenues in the Direct segment was due primarily to improved gross margin.

Indirect. For the thirteen weeks ended August 3, 2013, operating income in the Indirect segment decreased $1.9 million, or 7.9%. As a percentage of Indirect segment net revenues, operating income in the Indirect segment was 43.3% and 41.3% for the thirteen weeks ended August 3, 2013, and July 28, 2012, respectively. This increase as a percentage of net revenues in the Indirect segment resulted primarily from a decrease in variable compensation expense, the impact of additional department store doors and cost management measures.

Corporate Unallocated. For the thirteen weeks ended August 3, 2013, unallocated expenses decreased $1.3 million, or 7.0%, primarily due to cost management measures, as well as reductions in variable compensation expense associated with company performance, partially offset by an increase in corporate personnel costs.

Income Tax Expense

The effective tax rate for the thirteen weeks ended August 3, 2013, was 37.7%, compared to 38.2% for the thirteen weeks ended July 28, 2012.

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Twenty-Six Weeks Ended August 3, 2013, Compared to Twenty-Six Weeks Ended July 28, 2012

Net Revenues

For the twenty-six weeks ended August 3, 2013, net revenues increased $8.2 million, or 3.4%, to $248.4 million, from $240.2 million in the comparable prior-year period.

Direct. For the twenty-six weeks ended August 3, 2012, net revenues in the Direct segment increased $23.8 million, or 19.0%, to $148.7 million, from $124.9 million in the comparable prior-year period. This growth resulted primarily from a $17.9 million increase in revenues related to additional full-price and outlet stores, and a $5.5 million increase in e-commerce revenues due primarily to increased traffic. This growth was partially offset by a comparable-store sales decrease of $1.2 million, or 1.8%, primarily driven by a decrease in store traffic. The aggregate number of our full-price and outlet stores grew from 70 at July 28, 2012 to 94 at August 3, 2013.

Indirect. For the twenty-six weeks ended August 3, 2013, net revenues in the Indirect segment decreased $15.6 million, or 13.5%, to $99.7 million, from $115.3 million in the comparable prior-year period, driven by continued decreases in orders from specialty retailers across all geographies and all sizes of retailers. This reduction in sales from the specialty retailers was partially offset by an increase in revenue from the department store channel.

Gross Profit

For the twenty-six weeks ended August 3, 2013, gross profit increased $6.3 million, or 4.7%, to $140.2 million, from $133.9 million in the comparable prior-year period. As a percentage of net revenues, gross profit increased to 56.5% for the twenty-six weeks ended July 28, 2012, from 55.7% in the comparable prior-year period. The increase as a percentage of net revenues was primarily due to fewer incentives offered to our specialty retailers compared to the prior year.

Selling, General, and Administrative Expenses

For the twenty-six weeks ended August 3, 2013, SG&A expenses increased $8.5 million, or 9.0%, to $103.6 million, from $95.0 million in the comparable prior-year period. As a percentage of net revenues, SG&A expenses were 41.7% and 39.6% for the fiscal quarters ended August 3, 2013, and July 28, 2012, respectively. The increase in SG&A expenses as a percentage of net revenues was primarily due to fixed expenses being spread over lower revenues in the Indirect segment, the deleveraging of store operating expenses, and the impact of employee-related expenses from headcount added in the second half of fiscal 2013.

Other Income

For the twenty-six weeks ended August 3, 2013, other income decreased $1.1 million, or 30.6%, to $2.6 million, from $3.7 million in the comparable prior-year period. The decrease in other income was in line with a decrease in associated advertising costs related to mailers for our specialty retailers.

Operating Income

For the twenty-six weeks ended August 3, 2013, operating income decreased $3.4 million, or 7.9%, to $39.3 million, from $42.6 million in the comparable prior-year period. As a percentage of net revenues, operating income was 15.8% and 17.7% for the twenty-six weeks ended August 3, 2013, and July 28, 2012, respectively.

Direct. For the twenty-six weeks ended August 3, 2013, operating income in the Direct segment increased $4.5 million, or 14.1%. As a percentage of Direct segment net revenues, operating income in the Direct segment was 24.3% and 25.3% for the twenty-six weeks ended August 3, 2013, and July 28, 2012, respectively. This decrease as a percentage of net revenues in the Direct segment was primarily due to the gross margin impact of promotional activity in our stores, increased store payroll costs spread across lower revenue in our comparable full-price stores, and build-out costs related to four additional stores opened this year, compared to the prior year.

Indirect. For the twenty-six weeks ended August 3, 2013, operating income in the Indirect segment decreased $6.6 million, or 14.2%. As a percentage of Indirect segment net revenues, operating income in the Indirect segment was consistent at 39.7% and 40.0% for the twenty-six weeks ended August 3, 2013, and July 28, 2012, respectively, reflecting lower variable compensation on the lower revenues as well as certain cost management measures.

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Corporate Unallocated. For the twenty-six weeks ended August 3, 2013, unallocated expenses increased $1.2 million, or 3.6%, primarily as a result of higher corporate personnel costs, which were partially offset by cost management measures, as well as reductions in variable compensation expense associated with company performance.

Income Tax Expense

The effective tax rate for the twenty-six weeks ended August 3, 2013, was 38.2%, compared to 38.5% for the twenty-six weeks ended July 28, 2012.

Liquidity and Capital Resources

General

Our primary source of liquidity is cash flow from operations. We also have access to additional liquidity, if needed, through borrowings under our $125.0 million amended and restated credit agreement. Historically, our primary cash needs have been for merchandise inventories, payroll, store rent, capital expenditures associated with operational equipment, buildings, information technology, opening new stores, and debt repayments. The most significant components of our working capital are cash and cash equivalents, merchandise inventories, accounts receivable, accounts payable, and other current liabilities. We do not believe that the expansion of our Direct business will materially increase borrowings under our amended and restated credit agreement, in the near term.

We believe that cash flows from operating activities and the availability of borrowings under our amended and restated credit agreement or other financing arrangements will be sufficient to meet working capital requirements, anticipated capital expenditures, and debt payments for the foreseeable future.

Cash Flow Analysis

A summary of operating, investing, and financing activities is shown in the following table (in thousands):

	Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012
	(unaudited)			(unaudited)
Net cash provided by operating activities	$	27,004		$	25,461
Net cash used in investing activities		(11,976	)		(22,704	)
Net cash used in financing activities		(15,261	)		(62	)

Net Cash Provided by Operating Activities

Net cash provided by operating activities consists primarily of net income adjusted for non-cash items, including depreciation, amortization, deferred taxes, and stock-based compensation, the effect of changes in assets and liabilities, and tenant-improvement allowances received from landlords under our store leases.

Net cash provided by operating activities for the twenty-six weeks ended August 3, 2013 was $27.0 million, compared to $25.5 million for the twenty-six weeks ended July 28, 2012.

Net Cash Used in Investing Activities

Investing activities consist primarily of capital expenditures for growth related to new store openings, buildings, operational equipment, and information technology investments.

Net cash used in investing activities was $12.0 million and $22.7 million for the twenty-six weeks ended August 3, 2013, and July 28, 2012, respectively. The $10.7 million decrease in capital expenditures was due primarily to the expansion of the distribution facility in fiscal 2013, partially offset by an increased investment in new stores, including the opening of 18 stores during the twenty-six weeks ended August 3, 2013, compared to 14 stores during the twenty-six weeks ended July 28, 2012.

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Capital expenditures for fiscal year 2014 are expected to be approximately $30.0 million, which includes approximately $10.0 million related to the design center and distribution center corporate office expansions.

Net Cash Used in Financing Activities

Financing activities consist primarily of borrowings and repayments under our credit agreement.

Net cash used in financing activities was $15.3 million and less than $0.1 million for the twenty-six weeks ended August 3, 2013 and July 28, 2012, respectively.

Credit Agreement

On October 4, 2010, Vera Bradley Designs, Inc. entered into an agreement to amend and restate our credit agreement with JPMorgan Chase Bank, as administrative agent, and certain other lenders. The amended and restated credit agreement provides for a revolving credit commitment of $125.0 million and matures on October 3, 2015. All borrowings under the amended and restated credit agreement are collateralized by substantially all of our assets. The credit agreement is also guaranteed by the Company. The credit agreement requires us to comply with various financial covenants, including a fixed charge coverage ratio of not less than 1.20 to 1.00 and a leverage ratio of not more than 3.50 to 1.00. The agreement also contains various other covenants, including restrictions on the incurrence of certain indebtedness, liens, investments, acquisitions, and asset sales. We were in compliance with these covenants as of August 3, 2013.

Borrowings under the amended and restated credit agreement bear interest at either LIBOR plus the applicable margin (ranging from 1.05% to 2.05%) or the alternate base rate (as defined in the agreement) plus the applicable margin (ranging from 0.05% to 1.05%). The applicable margin is tied to our leverage ratio. In addition, we are required to pay a quarterly facility fee (as defined in the agreement) ranging from 0.20% to 0.45% of the revolving credit commitment. During the quarter ended August 3, 2013, the interest rate on outstanding borrowings under the Company’s $125.0 million credit agreement was 1.30%. At August 3, 2013, the Company had borrowing availability of $125.0 million under the agreement.

On June 1, 2012, Vera Bradley Designs Inc., entered into an amendment to the credit agreement. The amendment extends the maturity date from October 3, 2015 to June 1, 2017. Certain permitted indebtedness covenants were also amended.

Off-Balance-Sheet Arrangements

We do not have any off-balance-sheet financing or unconsolidated special-purpose entities.

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, and expenses, as well as the related disclosures of contingent assets and liabilities at the date of the financial statements. A summary of the Company’s significant accounting policies is included in Note 2 to the Company’s consolidated financial statements in the Company’s Annual Report on Form 10-K for the fiscal year ended February 2, 2013.

Certain of the Company’s accounting policies and estimates are considered critical, as these policies and estimates are the most important to the depiction of the Company’s consolidated financial statements and require significant, difficult, or complex judgments, often about the effect of matters that are inherently uncertain. Such policies are summarized in the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s Annual Report on Form 10-K for the fiscal year ended February 2, 2013. There was no significant change to any of the critical accounting policies and estimates described in the Annual Report.

Recently Issued Accounting Pronouncements

In February 2013, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (“ASU 2013-02”). This guidance adds new disclosure requirements for items reclassified out of accumulated other comprehensive income. The additional disclosures include: (1) changes in accumulated other comprehensive income balances by component and (2) significant items reclassified out of accumulated other comprehensive income. The changes in accumulated other comprehensive income balance by component will be disaggregated to separately present reclassification adjustments and current-period other comprehensive income. Significant items reclassified out of accumulated other comprehensive income by component are required to be presented either on the face of the

20

statement of income or as separate disclosure in the notes to the financial statements. These additional disclosures may be presented before-tax or net-of tax as long as the income tax benefit or expense attributed to each component of other comprehensive income and reclassification adjustments is presented in the financial statement or in the notes to the financial statements. The guidance is effective for interim and annual periods beginning after December 15, 2012 and should be applied prospectively. The adoption of this standard did not have an impact on the Company’s consolidated financial statements.

In October 2012, the FASB issued ASU 2012-04, Technical Corrections and Improvements. The amendments in this update cover a wide range of Topics in the Accounting Standards Codification. These amendments include technical corrections and improvements to the Accounting Standards Codification and conforming amendments related to fair value measurements. The amendments in this update will be effective for fiscal periods beginning after December 15, 2012. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.

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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As of August 3, 2013, there was no material change in the market risks described in “Quantitative and Qualitative Disclosures About Market Risks” in the Company’s Annual Report on Form 10-K for the fiscal year ended February 2, 2013.

ITEM 4. CONTROLS AND PROCEDURES

At the end of the period covered by this Quarterly Report on Form 10-Q, the Company carried out an evaluation, under the supervision and with the participation of the Company’s Disclosure Committee and management, including the Chief Executive Officer and the Controller, Chief Accounting Officer, and Interim Chief Financial Officer of the effectiveness of the design and operation of the Company’s disclosure controls and procedures pursuant to Rule 13a-15 of the Securities Exchange Act of 1934. Based on that evaluation, the Chief Executive Officer and Controller, Chief Accounting Officer, and Interim Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective as of August 3, 2013.

There has been no change in our internal control over financial reporting during the most recent fiscal quarter that has materially affected, or that is reasonably likely to materially affect, our internal control over financial reporting.

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PART II. OTHER INFORMATION

ITEM 1A. RISK FACTORS

There has been no material change to our risk factors as previously set forth in the Company’s Annual Report on Form 10-K for the fiscal year ended February 2, 2013.

ITEM 6. EXHIBITS

a. Exhibits

Exhibit No.	Description
31.1	CEO Section 302 Certification
31.2	CFO Section 302 Certification
32.1	Section 906 Certifications*
101	The following materials from the Vera Bradley, Inc.’s Quarterly Report on Form 10-Q for the quarter ended August 3, 2013 formatted in Extensible Business Reporting Language (XBRL): (i) Consolidated Statements of Income for the Thirteen and Twenty-Six Weeks ended August 3, 2013 and July 28, 2012; (ii) Consolidated Statements of Comprehensive Income for the Thirteen and Twenty-Six Weeks ended August 3, 2013 and July 28, 2012; (iii) Consolidated Balance Sheets at August 3, 2013 and July 28, 2012; (iv) Consolidated Statements of Cash Flows for the Twenty-Six Weeks Ended August 3, 2013 and July 28, 2012, and (v) Notes to Consolidated Financial Statements. **

* Furnished, not filed.

** Pursuant to Rule 406T of SEC Regulation S-T, the Interactive Data Files included as Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise are not subject to liability under these Sections.

23

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	Vera Bradley, Inc. (Registrant)
Date: September 11, 2013	/s/ Kevin J. Sierks
	Kevin J. Sierks
	Vice President – Controller, Chief Accounting Officer and Interim Chief Financial Officer

24

EXHIBIT INDEX

Exhibit No.	Description
31.1	CEO Section 302 Certification
31.2	CFO Section 302 Certification
32.1	Section 906 Certifications*
101	The following materials from the Vera Bradley, Inc.’s Quarterly Report on Form 10-Q for the quarter ended August 3, 2013 formatted in Extensible Business Reporting Language (XBRL): (i) Consolidated Statements of Income for the Thirteen and Twenty-Six Weeks ended August 3, 2013 and July 28, 2012; (ii) Consolidated Statements of Comprehensive Income for the Thirteen and Twenty-Six Weeks ended August 3, 2013 and July 28, 2012; (iii) Consolidated Balance Sheets at August 3, 2013 and July 28, 2012; (iv) Consolidated Statements of Cash Flows for the Twenty-Six Weeks Ended August 3, 2013 and July 28, 2012, and (v) Notes to Consolidated Financial Statements. **

* Furnished, not filed.

** Pursuant to Rule 406T of SEC Regulation S-T, the Interactive Data Files included as Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise are not subject to liability under these Sections.

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EX-31.1

Exhibit 31.1

CERTIFICATION PURSUANT TO SECTION 302

OF THE SARBANES-OXLEY ACT OF 2002

I, Michael C. Ray, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Vera Bradley, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: September 11, 2013

/s/ Michael C. Ray

Michael C. Ray

Chief Executive Officer

EX-31.2

Exhibit 31.2

CERTIFICATION PURSUANT TO SECTION 302

OF THE SARBANES-OXLEY ACT OF 2002

I, Kevin J. Sierks, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Vera Bradley, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: September 11, 2013	/s/ Kevin J. Sierks
	Kevin J. Sierks
	Vice President – Controller, Chief Accounting Officer and
	Interim Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATIONS PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906

OF THE SARBANES-OXLEY ACT OF 2002

I, Michael C. Ray, the Chief Executive Officer of Vera Bradley, Inc., certify that (i) the quarterly report on Form 10-Q for the fiscal quarter ended August 3, 2013 (the “Report”) fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, and (ii) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Vera Bradley, Inc. as of the dates and for the periods set forth therein.

/s/ Michael C. Ray

Michael C. Ray

Chief Executive Officer

September 11, 2013

Date

I, Kevin J. Sierks, the Vice President – Controller, Chief Accounting Officer and Interim Chief Financial Officer of Vera Bradley, Inc., certify that (i) the quarterly report on Form 10-Q for the fiscal quarter ended August 3, 2013 (the “Report”) fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, and (ii) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Vera Bradley, Inc. as of the dates and for the periods set forth therein.

/s/ Kevin J. Sierks

Kevin J. Sierks

Vice President – Controller, Chief Accounting

Officer and Interim Chief Financial Officer

September 11, 2013

Date

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Earnings Per Share (Tables)

26 Months Ended

Aug. 03, 2013

Earnings Per Share [Abstract]

Components of Basic and Diluted Net Income Per Share

The components of basic and diluted earnings per share were as follows (in thousands, except per share data):

	Thirteen Weeks Ended				Twenty-Six Weeks Ended
	August 3, 2013		July 28, 2012		August 3, 2013		July 28, 2012
Numerator:
Net income	$	14,951	$	13,373	$	24,140	$	25,999
Denominator:
Weighted-average number of common shares (basic)		40,603		40,532		40,592		40,524
Dilutive effect of stock-based awards		20		36		32		33
Weighted-average number of common shares (diluted)		40,623		40,568		40,624		40,557
Earnings per share:
Basic	$	0.37	$	0.33	$	0.59	$	0.64
Diluted	$	0.37	$	0.33	$	0.59	$	0.64

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Consolidated Statements of Income (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Aug. 03, 2013	Jul. 28, 2012	Aug. 03, 2013	Jul. 28, 2012
Income Statement [Abstract]
Net revenues	$ 125,372	$ 123,037	$ 248,405	$ 240,238
Cost of sales	53,599	54,425	108,166	106,324
Gross profit	71,773	68,612	140,239	133,914
Selling, general, and administrative expenses	48,336	47,833	103,563	95,024
Other income	630	1,020	2,581	3,719
Operating income	24,067	21,799	39,257	42,609
Interest expense, net	82	152	223	343
Income before income taxes	23,985	21,647	39,034	42,266
Income tax expense	9,034	8,274	14,894	16,267
Net income	$ 14,951	$ 13,373	$ 24,140	$ 25,999
Basic weighted-average shares outstanding	40,603	40,532	40,592	40,524
Diluted weighted-average shares outstanding	40,623	40,568	40,624	40,557
Basic net income per share	$ 0.37	$ 0.33	$ 0.59	$ 0.64
Diluted net income per share	$ 0.37	$ 0.33	$ 0.59	$ 0.64

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Inventories

26 Months Ended

Aug. 03, 2013

Inventory Disclosure [Abstract]

Inventories

4. Inventories

The components of inventories were as follows (in thousands):

	August 3, 2013		February 2, 2013
Raw materials	$	19,441	$	19,490
Work in process		908		836
Finished goods		122,515		111,236
Total inventories	$	142,864	$	131,562

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Inventories - Components of Inventories (Detail) (USD $) In Thousands, unless otherwise specified	Aug. 03, 2013	Feb. 02, 2013
Inventory Disclosure [Abstract]
Raw materials	$ 19,441	$ 19,490
Work in process	908	836
Finished goods	122,515	111,236
Total inventories	$ 142,864	$ 131,562

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Inventories (Tables)

26 Months Ended

Aug. 03, 2013

Inventory Disclosure [Abstract]

Components of Inventories

The components of inventories were as follows (in thousands):

	August 3, 2013		February 2, 2013
Raw materials	$	19,441	$	19,490
Work in process		908		836
Finished goods		122,515		111,236
Total inventories	$	142,864	$	131,562

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Income Taxes - Additional Information (Detail)	3 Months Ended		6 Months Ended
	Aug. 03, 2013	Jul. 28, 2012	Aug. 03, 2013	Jul. 28, 2012
Income Tax Disclosure [Abstract]
Effective income tax rate	37.70%	38.20%	38.20%	38.50%

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Debt - Additional Information (Detail) (USD $) In Millions, unless otherwise specified	Aug. 03, 2013
Debt Disclosure [Abstract]
Outstanding borrowings under the credit agreement	$ 125.0
Interest rate of the outstanding borrowings	1.30%
Available borrowings under the credit agreement	$ 125.0

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Segment Reporting - Schedule of Net Revenues and Operating Income Information for Reportable Segments (Detail) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Aug. 03, 2013	Jul. 28, 2012	Aug. 03, 2013	Jul. 28, 2012
Segment Reporting Information [Line Items]
Segment net revenues	$ 125,372	$ 123,037	$ 248,405	$ 240,238
Segment operating income	40,924	39,916	75,628	77,733
Unallocated corporate expenses	(16,857)	(18,117)	(36,371)	(35,124)
Operating income	24,067	21,799	39,257	42,609
Operating Segments [Member] | Direct [Member]
Segment Reporting Information [Line Items]
Segment net revenues	75,016	65,692	148,703	124,917
Segment operating income	19,118	16,252	36,083	31,631
Operating Segments [Member] | Indirect [Member]
Segment Reporting Information [Line Items]
Segment net revenues	50,356	57,345	99,702	115,321
Segment operating income	$ 21,806	$ 23,664	$ 39,545	$ 46,102

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Debt - Schedule of Long-Term Debt (Detail) (USD $) In Thousands, unless otherwise specified	Aug. 03, 2013	Feb. 02, 2013
Debt Disclosure [Abstract]
Financial-institution debt		$ 15,000
Other borrowings		95
Total long-term debt, gross		15,095
Less: Current maturities		58
Total long term debt, net		$ 15,037

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Consolidated Statements of Cash Flows (USD $) In Thousands, unless otherwise specified	6 Months Ended
	Aug. 03, 2013	Jul. 28, 2012
Cash flows from operating activities
Net income	$ 24,140	$ 25,999
Adjustments to reconcile net income to net cash provided by (used in) operating activities:
Depreciation of property, plant, and equipment	6,796	4,759
Provision for doubtful accounts	(117)	347
Loss on disposal of property, plant, and equipment	9	25
Stock-based compensation	1,820	1,431
Deferred income taxes	(1,039)	(277)
Changes in assets and liabilities:
Accounts receivable	(566)	(11,529)
Inventories	(11,507)	(10,928)
Prepaid expenses and other assets	1,640	(641)
Accounts payable	11,371	17,740
Income taxes payable	(5,068)	(1,705)
Accrued and other liabilities	(475)	240
Net cash provided by operating activities	27,004	25,461
Cash flows from investing activities
Purchases of property, plant, and equipment	(11,976)	(22,704)
Net cash used in investing activities	(11,976)	(22,704)
Cash flows from financing activities
Payments on financial-institution debt	(45,000)	(62,750)
Borrowings on financial-institution debt	30,000	63,000
Tax withholdings for equity compensation	(406)	(269)
Other financing activities, net	145	(43)
Net cash used in financing activities	(15,261)	(62)
Effect of exchange rate changes on cash and cash equivalents	(39)	(5)
Net increase (decrease) in cash and cash equivalents	(272)	2,690
Cash and cash equivalents, beginning of period	9,603	4,922
Cash and cash equivalents, end of period	$ 9,331	$ 7,612

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Earnings Per Share

26 Months Ended

Aug. 03, 2013

Earnings Per Share [Abstract]

Earnings Per Share

2. Earnings Per Share

Earnings per share is computed under the provisions of ASC 260, Earnings Per Share. Basic earnings per share is computed based on the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed based on the weighted-average number of common shares outstanding, plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares represent outstanding restricted stock. The components of basic and diluted earnings per share were as follows (in thousands, except per share data):

	Thirteen Weeks Ended				Twenty-Six Weeks Ended
	August 3, 2013		July 28, 2012		August 3, 2013		July 28, 2012
Numerator:
Net income	$	14,951	$	13,373	$	24,140	$	25,999
Denominator:
Weighted-average number of common shares (basic)		40,603		40,532		40,592		40,524
Dilutive effect of stock-based awards		20		36		32		33
Weighted-average number of common shares (diluted)		40,623		40,568		40,624		40,557
Earnings per share:
Basic	$	0.37	$	0.33	$	0.59	$	0.64
Diluted	$	0.37	$	0.33	$	0.59	$	0.64

As of August 3, 2013 and July 28, 2012, there was an immaterial number of additional shares issuable upon the vesting of restricted stock units that were excluded from the diluted share calculations because they were anti-dilutive.

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Debt

26 Months Ended

Aug. 03, 2013

Debt Disclosure [Abstract]

Debt

5. Debt

Long-term debt consisted of the following (in thousands):

	August 3, 2013		February 2, 2013
Financial-institution debt	$	—	$	15,000
Other borrowings		—		95
		—		15,095
Less: Current maturities		—		58
	$	—	$	15,037

During the quarter ended August 3, 2013, the interest rate on outstanding borrowings under the Company’s $125.0 million credit agreement was 1.30%, and the Company had borrowing availability of $125.0 million under the agreement.

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Fair Value of Financial Instruments

26 Months Ended

Aug. 03, 2013

Fair Value Disclosures [Abstract]

Fair Value of Financial Instruments

3. Fair Value of Financial Instruments

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Assets and liabilities measured at fair value are classified using the following hierarchy, which is based upon the transparency of inputs to the valuation as of the measurement date:

• Level 1 – Quoted prices in active markets for identical assets or liabilities.

• Level 2 – Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

• Level 3 – Unobservable inputs based on the Company’s own assumptions.

The classification of fair value measurements within the hierarchy is based upon the lowest level of input that is significant to the measurement.

The carrying amounts reflected on the Consolidated Balance Sheets for cash and cash equivalents, receivables, other current assets, and payables as of August 3, 2013, and July 28, 2012, approximated their fair values.

The carrying amount for the amended and restated credit agreement (“credit agreement”) approximated its fair value at July 28, 2012 as the interest rates of these borrowings fluctuate with the market. The credit agreement falls within Level 2 of the fair value hierarchy.

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Stock-Based Compensation - Additional Information (Detail) (USD $) In Millions, except Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Aug. 03, 2013	Jul. 28, 2012	Aug. 03, 2013	Jul. 28, 2012
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Recognition period of expense relating to awards, years			3 years
Performance-based restricted stock units vesting period, years			3 years
Total unrecognized compensation cost, net of estimated forfeitures, related to nonvested restricted stock units	$ 6.6		$ 6.6
Weighted average period to recognize the total unrecognized compensation cost			2 years
2010 Equity and Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Issuance of common stock shares	6,076,001		6,076,001
2010 Equity and Incentive Plan [Member] | Restricted-Stock Units [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Restricted-stock awards/units granted in period	0	3,158	244,814	177,512
Restricted-stock awards/units with an aggregate grant-date fair value		$ 0.1	$ 5.8	$ 5.3

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Consolidated Balance Sheets (Parenthetical) (USD $) In Thousands, unless otherwise specified	Aug. 03, 2013	Feb. 02, 2013
Statement Of Financial Position [Abstract]
Preferred stock, shares authorized	5,000	5,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, without par value
Common stock, shares authorized	200,000	200,000
Common stock, shares issued	40,604	40,563
Common stock, shares outstanding	40,604	40,563

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Commitments and Contingencies

26 Months Ended

Aug. 03, 2013

Commitments And Contingencies Disclosure [Abstract]

Commitments and Contingencies

8. Commitments and Contingencies

The Company is subject to various claims and contingencies arising in the normal course of business, including those relating to product liability, legal, employee benefit, environmental, and other matters. Management believes that it is not reasonably possible that any of these claims will have a material adverse effect on the Company’s financial condition, results of operations, or cash flows.

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Consolidated Statements of Comprehensive Income (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Aug. 03, 2013	Jul. 28, 2012	Aug. 03, 2013	Jul. 28, 2012
Statement Of Income And Comprehensive Income [Abstract]
Net income	$ 14,951	$ 13,373	$ 24,140	$ 25,999
Cumulative translation adjustment	(25)	166	(280)	(17)
Comprehensive income	$ 14,926	$ 13,539	$ 23,860	$ 25,982

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Consolidated Balance Sheets (USD $) In Thousands, unless otherwise specified	Aug. 03, 2013	Feb. 02, 2013
Statement Of Financial Position [Abstract]
Cash and cash equivalents	$ 9,331	$ 9,603
Accounts receivable, net	35,494	34,811
Inventories	142,864	131,562
Prepaid expenses and other current assets	9,706	11,016
Deferred income taxes	12,372	11,348
Total current assets	209,767	198,340
Property, plant, and equipment, net	82,346	77,211
Other assets	1,438	1,768
Total assets	293,551	277,319
Accounts payable	26,224	14,853
Accrued employment costs	8,442	14,162
Other accrued liabilities	19,967	16,532
Income taxes payable	2,026	7,094
Current portion of long-term debt		58
Total current liabilities	56,659	52,699
Long-term debt		15,037
Deferred income taxes	6,123	6,078
Other long-term liabilities	11,300	9,250
Total liabilities	74,082	83,064
Commitments and contingencies
Shareholders' equity:
Preferred stock; 5,000 shares authorized, no shares issued or outstanding
Common stock, without par value; 200,000 shares authorized, 40,604 and 40,563 shares issued and outstanding, respectively
Additional paid-in-capital	77,029	75,675
Retained earnings	143,330	119,190
Accumulated other comprehensive loss	(890)	(610)
Total shareholders' equity	219,469	194,255
Total liabilities and shareholders' equity	$ 293,551	$ 277,319

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Stock-Based Compensation - Summary of Restricted-Stock Awards and Restricted-Stock Units (Detail) (USD $)	6 Months Ended
	Aug. 03, 2013
Time-based Restricted Stock Units [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Weighted-Average Grant Date Fair Value (per unit), ending balance	$ 27.76
Weighted-Average Grant Date Fair Value (per unit), beginning balance	$ 34.71
Granted, Weighted-Average Grant Date Fair Value (per unit)	$ 23.72
Vested, Weighted-Average Grant Date Fair Value (per unit)	$ 35.97
Forfeited, Weighted-Average Grant Date Fair Value (per unit)	$ 28.25
Nonvested units outstanding, beginning balance	150,000
Granted, Number of Units	139,000
Vested, Number of Units	(58,000)
Forfeited, Number of Units	(4,000)
Nonvested units outstanding, ending balance	227,000
Performance-based Restricted Stock Units [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Weighted-Average Grant Date Fair Value (per unit), ending balance	$ 26.13
Weighted-Average Grant Date Fair Value (per unit), beginning balance	$ 29.62
Granted, Weighted-Average Grant Date Fair Value (per unit)	$ 23.63
Forfeited, Weighted-Average Grant Date Fair Value (per unit)	$ 26.25
Nonvested units outstanding, beginning balance	76,000
Granted, Number of Units	105,000
Forfeited, Number of Units	(3,000)
Nonvested units outstanding, ending balance	178,000

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Earnings Per Share - Components of Basic and Diluted Net Income Per Share (Detail) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Aug. 03, 2013	Jul. 28, 2012	Aug. 03, 2013	Jul. 28, 2012
Earnings Per Share [Abstract]
Net income	$ 14,951	$ 13,373	$ 24,140	$ 25,999
Weighted-average number of common shares (basic)	40,603	40,532	40,592	40,524
Dilutive effect of stock-based awards	20	36	32	33
Weighted-average number of common shares (diluted)	40,623	40,568	40,624	40,557
Basic	$ 0.37	$ 0.33	$ 0.59	$ 0.64
Diluted	$ 0.37	$ 0.33	$ 0.59	$ 0.64

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Stock-Based Compensation

26 Months Ended

Aug. 03, 2013

Compensation And Retirement Disclosure [Abstract]

Stock-Based Compensation

7. Stock-Based Compensation

The Company accounts for stock-based compensation under the fair-value recognition provisions of ASC 718, Stock Compensation. Under these provisions, for its awards of restricted stock and restricted stock units, the Company recognizes share-based compensation expense in an amount equal to the fair market value of the underlying stock on the grant date of the respective award.

The Company reserved 6,076,001 shares of common stock for issuance or transfer under the 2010 Equity and Incentive Plan, which allows for grants of restricted stock units as well as other equity awards.

Awards of Restricted Stock Units

During the thirteen weeks ended August 3, 2013, the Company did not grant any time-based restricted stock units under the 2010 Equity and Incentive Plan compared to a total of 3,158 time-based restricted stock units with an aggregate fair value of $0.1 million granted in the same period of the prior year.

During the twenty-six weeks ended August 3, 2013, the Company granted a total of 244,814 time-based and performance-based restricted stock units with an aggregate fair value of $5.8 million to certain employees and non-employee directors under the 2010 Equity and Incentive Plan compared to a total of 177,512 time-based and performance-based restricted stock units with an aggregate fair value of $5.3 million granted in the same period of the prior year. The Company determined the fair value of the awards based on the closing price of the Company’s common stock on the grant date.

The time-based restricted stock units vest and settle in shares of the Company’s common stock, on a one-for-one basis, in equal installments on each of the first three anniversaries of the grant date. The Company is recognizing the expense relating to these units, net of estimated forfeitures, on a straight-line basis over three years. Beginning in fiscal 2014, all restricted stock awards issued to non-employee Directors vest after a one-year period from grant date. The Company is recognizing the expense relating to these units, net of estimated forfeitures, on a straight-line basis over one year.

Performance-based restricted stock units vest upon the completion of a three-year period of time (cliff vesting), subject to the employee’s continuing employment throughout the three-year performance period and the Company’s achievement of annual net income targets during the three-year performance period. The Company is recognizing the expense relating to these units, net of estimated forfeitures and based on the probable outcome of achievement of the net income targets, on a straight-line basis over three years.

The following table sets forth a summary of restricted stock unit activity for the period ended August 3, 2013 (units in thousands):

	Time-based Restricted Stock Units					Performance-based Restricted Stock Units
	Number of Units			Weighted- Average Grant Date Fair Value (per unit)		Number of Units			Weighted- Average Grant Date Fair Value (per unit)
Nonvested units outstanding at February 2, 2013		150		$	34.71		76		$	29.62
Granted		139			23.72		105			23.63
Vested		(58	)		35.97		—			—
Forfeited		(4	)		28.25		(3	)		26.25
Nonvested units outstanding at August 3, 2013		227		$	27.76		178		$	26.13

As of August 3, 2013, there was $6.6 million of total unrecognized compensation cost, net of estimated forfeitures, related to nonvested restricted stock units. That cost is expected to be recognized over a weighted average period of 2.0 years.

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Segment Reporting - Additional Information (Detail)	6 Months Ended
	Aug. 03, 2013 Vendor Segment
Segment Reporting [Abstract]
Number of operating segments	2
Number of specialty retailers	3,400

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Description of the Company and Basis of Presentation (Policies)

26 Months Ended

Aug. 03, 2013

Accounting Policies [Abstract]

Principles of Consolidation

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. The Company has eliminated intercompany balances and transactions in consolidation.

Fiscal Periods

Fiscal Periods

The Company’s fiscal year ends on the Saturday closest to January 31. References to the fiscal quarters ended August 3, 2013, and July 28, 2012, refer to the thirteen-week periods ended on those dates.

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Income Taxes

26 Months Ended

Aug. 03, 2013

Income Tax Disclosure [Abstract]

Income Taxes

6. Income Taxes

The provision for income taxes for interim periods is based on an estimate of the annual effective tax rate adjusted to reflect the impact of discrete items. Significant management judgment is required in projecting ordinary income to estimate the Company’s annual effective tax rate.

The effective tax rate for the thirteen weeks ended August 3, 2013, was 37.7%, compared to 38.2% for the thirteen weeks ended July 28, 2012.

The effective tax rate for the twenty-six weeks ended August 3, 2013, was 38.2%, compared to 38.5% for the twenty-six weeks ended July 28, 2012.

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Description of the Company and Basis of Presentation

26 Months Ended

Aug. 03, 2013

Accounting Policies [Abstract]

Description of the Company and Basis of Presentation

1. Description of the Company and Basis of Presentation

The terms “Company” and “Vera Bradley” refer to Vera Bradley, Inc. and its subsidiaries, except where context requires or where otherwise indicated.

Vera Bradley is a leading designer, producer, marketer, and retailer of stylish, highly functional accessories primarily for women. The Company’s products include a wide offering of handbags, accessories, and travel and leisure items. The Company generates net revenues by selling products through two reportable segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-price and outlet stores in the United States, department store locations in Japan, its websites, verabradley.com and verabradley.co.jp, and its annual outlet sale in Fort Wayne, Indiana. As of August 3, 2013, the Company operated 80 full-price stores and 14 outlet stores. The Indirect business consists of sales of Vera Bradley products to approximately 3,400 specialty retailers, substantially all of which are located in the United States, as well as select department stores, national accounts, and third party e-commerce sites.

The accompanying unaudited consolidated financial statements have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) have been omitted. These interim consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 2, 2013, filed with the SEC.

The interim financial statements reflect all adjustments that are, in the opinion of management, necessary to present fairly the results for the interim periods presented. All such adjustments are of a normal, recurring nature. The results of operations for the twenty-six weeks ended August 3, 2013, are not necessarily indicative of the results to be expected for the full fiscal year.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. The Company has eliminated intercompany balances and transactions in consolidation.

Fiscal Periods

The Company’s fiscal year ends on the Saturday closest to January 31. References to the fiscal quarters ended August 3, 2013, and July 28, 2012, refer to the thirteen-week periods ended on those dates.

Recently Issued Accounting Pronouncements

In February 2013, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (“ASU 2013-02”). This guidance adds new disclosure requirements for items reclassified out of accumulated other comprehensive income. The additional disclosures include: (1) changes in accumulated other comprehensive income balances by component and (2) significant items reclassified out of accumulated other comprehensive income. The changes in accumulated other comprehensive income balance by component will be disaggregated to separately present reclassification adjustments and current-period other comprehensive income. Significant items reclassified out of accumulated other comprehensive income by component are required to be presented either on the face of the statement of income or as separate disclosure in the notes to the financial statements. These additional disclosures may be presented before-tax or net-of tax as long as the income tax benefit or expense attributed to each component of other comprehensive income and reclassification adjustments is presented in the financial statement or in the notes to the financial statements. The guidance is effective for interim and annual periods beginning after December 15, 2012 and should be applied prospectively. The adoption of this standard did not have an impact on the Company’s consolidated financial statements.

In October 2012, the FASB issued ASU 2012-04, Technical Corrections and Improvements. The amendments in this update cover a wide range of Topics in the Accounting Standards Codification. These amendments include technical corrections and improvements to the Accounting Standards Codification and conforming amendments related to fair value measurements. The amendments in this update will be effective for fiscal periods beginning after December 15, 2012. The adoption of this standard did not have an impact on the Company’s consolidated financial statements.

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Debt (Tables)

26 Months Ended

Aug. 03, 2013

Debt Disclosure [Abstract]

Schedule of Long-Term Debt

Long-term debt consisted of the following (in thousands):

	August 3, 2013		February 2, 2013
Financial-institution debt	$	—	$	15,000
Other borrowings		—		95
		—		15,095
Less: Current maturities		—		58
	$	—	$	15,037

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Segment Reporting

26 Months Ended

Aug. 03, 2013

Segment Reporting [Abstract]

Segment Reporting

9. Segment Reporting

The Company has two operating segments, which are also its reportable segments: Direct and Indirect. These operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing the performance of the segments.

The Direct segment includes the Company’s full-price and outlet stores, department store locations in Japan, the Company’s websites, verabradley.com and verabradley.co.jp, and the annual outlet sale. Revenues generated through this segment are driven through the sale of Company-branded products from Vera Bradley to end consumers. The Indirect segment represents revenues generated through the distribution of Company-branded products to approximately 3,400 specialty retailers, substantially all of which are located in the United States, as well as select department stores, national accounts and third party e-commerce sites. Corporate costs represent the Company’s administrative expenses, which include, but are not limited to: human resources, legal, finance, information technology, design, merchandising, and various other corporate-level-activity-related expenses. All intercompany-related activities are eliminated in consolidation and are excluded from the segment reporting.

Company management evaluates segment operating results based on several indicators. The primary or key performance indicators for each segment are net revenues and operating income. Net revenues and operating income information for the Company’s reportable segments consisted of the following (in thousands):

	Thirteen Weeks Ended						Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012			August 3, 2013			July 28, 2012
Segment net revenues:
Direct	$	75,016		$	65,692		$	148,703		$	124,917
Indirect		50,356			57,345			99,702			115,321
Total	$	125,372		$	123,037		$	248,405		$	240,238
Segment operating income:
Direct	$	19,118		$	16,252		$	36,083		$	31,631
Indirect		21,806			23,664			39,545			46,102
Total	$	40,924		$	39,916		$	75,628		$	77,733
Reconciliation:
Segment operating income	$	40,924		$	39,916		$	75,628		$	77,733
Less:
Unallocated corporate expenses		(16,857	)		(18,117	)		(36,371	)		(35,124	)
Operating income	$	24,067		$	21,799		$	39,257		$	42,609

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Description of the Company and Basis of Presentation - Additional Information (Detail)	6 Months Ended
	Aug. 03, 2013 Segment Store Vendor
Organization Consolidation And Presentation Of Financial Statements [Abstract]
Number of specialty retailers	3,400
Number of full-price stores	80
Number of outlet stores	14
Number of reportable segments	2

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Stock-Based Compensation (Tables)

26 Months Ended

Aug. 03, 2013

Compensation And Retirement Disclosure [Abstract]

Summary of Restricted-Stock Awards and Restricted-Stock Units

The following table sets forth a summary of restricted stock unit activity for the period ended August 3, 2013 (units in thousands):

	Time-based Restricted Stock Units					Performance-based Restricted Stock Units
	Number of Units			Weighted- Average Grant Date Fair Value (per unit)		Number of Units			Weighted- Average Grant Date Fair Value (per unit)
Nonvested units outstanding at February 2, 2013		150		$	34.71		76		$	29.62
Granted		139			23.72		105			23.63
Vested		(58	)		35.97		—			—
Forfeited		(4	)		28.25		(3	)		26.25
Nonvested units outstanding at August 3, 2013		227		$	27.76		178		$	26.13

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Document and Entity Information	6 Months Ended
	Aug. 03, 2013	Sep. 11, 2013
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Aug. 03, 2013
Document Fiscal Year Focus	2013
Document Fiscal Period Focus	Q2
Trading Symbol	VRA
Entity Registrant Name	Vera Bradley, Inc.
Entity Central Index Key	0001495320
Current Fiscal Year End Date	--02-01
Entity Filer Category	Accelerated Filer
Entity Common Stock, Shares Outstanding		40,605,409

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Segment Reporting (Tables)

26 Months Ended

Aug. 03, 2013

Segment Reporting [Abstract]

Schedule of Net Revenues and Operating Income Information for Reportable Segments

Net revenues and operating income information for the Company’s reportable segments consisted of the following (in thousands):

	Thirteen Weeks Ended						Twenty-Six Weeks Ended
	August 3, 2013			July 28, 2012			August 3, 2013			July 28, 2012
Segment net revenues:
Direct	$	75,016		$	65,692		$	148,703		$	124,917
Indirect		50,356			57,345			99,702			115,321
Total	$	125,372		$	123,037		$	248,405		$	240,238
Segment operating income:
Direct	$	19,118		$	16,252		$	36,083		$	31,631
Indirect		21,806			23,664			39,545			46,102
Total	$	40,924		$	39,916		$	75,628		$	77,733
Reconciliation:
Segment operating income	$	40,924		$	39,916		$	75,628		$	77,733
Less:
Unallocated corporate expenses		(16,857	)		(18,117	)		(36,371	)		(35,124	)
Operating income	$	24,067		$	21,799		$	39,257		$	42,609