-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 M7c38S5hhK6Ib6RWT3xXuH1bi/wmkEIV86APGeyoE+pcDiUdXmRY+6VTRJlwO5FO
 k4whiKUCxzht5xo2BAmjqQ==

<SEC-DOCUMENT>0001181431-10-052223.txt : 20101027
<SEC-HEADER>0001181431-10-052223.hdr.sgml : 20101027
<ACCEPTANCE-DATETIME>20101027164834
ACCESSION NUMBER:		0001181431-10-052223
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101026
FILED AS OF DATE:		20101027
DATE AS OF CHANGE:		20101027

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Nichols Jill A.
		CENTRAL INDEX KEY:			0001503298

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34918
		FILM NUMBER:		101145333

	MAIL ADDRESS:	
		STREET 1:		C/O VERA BRADLEY, INC.
		STREET 2:		2208 PRODUCTION ROAD
		CITY:			FORT WAYNE
		STATE:			IN
		ZIP:			46808

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Vera Bradley, Inc.
		CENTRAL INDEX KEY:			0001495320
		STANDARD INDUSTRIAL CLASSIFICATION:	LEATHER & LEATHER PRODUCTS [3100]
		IRS NUMBER:				272935063
		FISCAL YEAR END:			0131

	BUSINESS ADDRESS:	
		STREET 1:		2208 PRODUCTION ROAD
		CITY:			FORT WAYNE
		STATE:			IN
		ZIP:			46808
		BUSINESS PHONE:		260-482-4673

	MAIL ADDRESS:	
		STREET 1:		2208 PRODUCTION ROAD
		CITY:			FORT WAYNE
		STATE:			IN
		ZIP:			46808
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd289323.xml
<DESCRIPTION>FORM 4
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-10-26</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001495320</issuerCik>
        <issuerName>Vera Bradley, Inc.</issuerName>
        <issuerTradingSymbol>VRA</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001503298</rptOwnerCik>
            <rptOwnerName>Nichols Jill A.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>2208 PRODUCTION ROAD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>FORT WAYNE</rptOwnerCity>
            <rptOwnerState>IN</rptOwnerState>
            <rptOwnerZipCode>46808</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>EVP-Philanthropy&amp;Community Rel</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-10-26</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1165252</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>16.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1799266</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-10-26</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>685848</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>16.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Pursuant to the initial public offering of Vera Bradley, Inc., in which Jill A. Nichols was a selling shareholder.</footnote>
        <footnote id="F2">Includes 155,214 shares sold by the Nichols Gift Trust and 530,634 shares sold by the Nichols 2009 Annuity Trust pursuant to the initial public offering of Vera Bradley, Inc., in which the Nichols Gift Trust and the Nichols 2009 Annuity Trust were selling shareholders.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ David R. Traylor, by Power of Attorney</signatureName>
        <signatureDate>2010-10-27</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----