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Business Combinations - ZenContent (Detail Textual) - USD ($)
9 Months Ended 12 Months Ended
Nov. 01, 2019
Jul. 31, 2019
Nov. 01, 2018
Jul. 31, 2017
Jul. 31, 2016
Jul. 31, 2016
Sep. 30, 2019
Sep. 30, 2018
Jul. 31, 2017
Jan. 26, 2019
Jul. 17, 2018
Business Acquisition [Line Items]                      
Business acquisition equity interest issued or issuable, value assigned                   $ 884,583  
Gain on settlement of acquisitions payable             $ 602,411 $ 84,938      
ZenContent [Member]                      
Business Acquisition [Line Items]                      
Total estimated consideration         $ 400,000            
Business acquisition, equity interest issued or issuable, number of shares         86,207            
Business acquisition equity interest issued or issuable, value assigned         $ 600,000 $ 600,000          
Business combination, contingent consideration, liability         $ 1,000,000 $ 1,000,000         $ 90,000
Business combination , percentage of contingent liability paid in installments       33.00%              
Business combination, contingent consideration arrangement, target revenue rate of reduction         30.00%            
Payment for contingent consideration liability, investing activities     $ 45,000                
Stock issued for payment of acquisition liability (shares)   447,489                  
Business combination, contingent consideration arrangements, description           three equal annual installment payments totaling $1,000,000          
Business combination guarantee fee reduction amount             300,000        
Guarantee purchase price basis spread on variable rate         2.00%            
Investment interest rate           5.50%          
Business combination, consideration transferred, liabilities incurred, installment payments       $ 111,112              
Business combination, consideration transferred, value of stock paid on second installment payments             $ 222,221        
Business combination, consideration transferred, shares, stock paid on second installment payments             98,765        
Business combination, consideration transferred, price per share on stock paid on second installment payments             $ 2.25        
Business combination, consideration transferred, shares of stock paid on final installment payments   447,489                  
Business combination, consideration transferred, value of stock paid on final installment payments   $ 222,223                  
Business combination, consideration transferred, price per share of stock issued as final installment payment   $ 0.4966                  
Gain on settlement of acquisitions payable   $ 41,259                  
Actual closing market price of common stock on settlement date   $ 0.4044                  
Number of months to maintain minimum revenue thresholds                 36 months    
Fair value assumptions, risk adjusted discount         17.00%            
Number of simulation trials         250,000            
Simulation volatility rate         45.00%            
Subsequent Event [Member] | ZenContent [Member]                      
Business Acquisition [Line Items]                      
Payment for contingent consideration liability, investing activities $ 45,000                    
Maximum [Member] | ZenContent [Member]                      
Business Acquisition [Line Items]                      
Total estimated consideration         $ 4,500,000            
Business combination, contingent consideration, liability         2,500,000 $ 2,500,000          
Estimated Gross Purchase Consideration [Member] | ZenContent [Member]                      
Business Acquisition [Line Items]                      
Payments to acquire businesses, gross [1]         400,000            
Total estimated consideration         $ 4,433,565            
Stock issued for payment of acquisition liability (shares)         86,207            
Business combination, consideration transferred, equity interests issued and issuable [1]         $ 600,000            
Contingent performance payments [2]         2,500,000            
Initial Present Value [Member] | ZenContent [Member]                      
Business Acquisition [Line Items]                      
Payments to acquire businesses, gross [1]         400,000            
Total estimated consideration         1,796,547            
Business combination, consideration transferred, equity interests issued and issuable [1]         600,000            
Contingent performance payments [2]         $ 230,000            
Working Capital Adjustment [Member] | ZenContent [Member]                      
Business Acquisition [Line Items]                      
Business combination, provisional information, initial accounting incomplete, adjustment, consideration transferred             $ 66,435        
First Installment Payment [Member]                      
Business Acquisition [Line Items]                      
Total estimated consideration       266,898              
Business combination, contingent consideration, liability       333,333         $ 333,333    
Working capital adjustment       $ 66,435         $ 66,435    
[1] The aggregate consideration paid at closing for the acquisition of ZenContent consisted of a cash payment of $400,000 and the issuance of 86,207 shares of IZEA common stock valued at $600,000.
[2] The contingent performance payments were subject to ZenContent achieving certain minimum revenue thresholds over 36 months. On July 31, 2016, the Company initially determined the fair value of the $2,500,000 contingent payments to be $230,000. The fair value of the contingent performance payments was required to be revalued each quarter and was calculated using a Monte-Carlo simulation to simulate revenue over the future periods. Since the contingent consideration has an option like structure, a risk-neutral framework was considered appropriate for the valuation. The Company started with a risk-adjusted measure of forecasted revenue (using a risk-adjusted discount rate of 17%) and assumed it would follow geometric Brownian motion to simulate the revenue at future dates. Once the initial revenue was estimated based off of projections, payout was calculated for each year and present valued to incorporate the credit risk associated with these payments. The Company’s fair value conclusion was based on the average payment from 250,000 simulation trials. The volatility used for the simulation was 45%. The interest rate used for the simulation was the Company’s current borrowing rate of prime plus 2% at the time of valuation. The Company revised its estimate of the contingent performance payments based on the fixed payments agreed upon in the July 2018 amendment to the ZenContent Stock Purchase Agreement.