Intangible Assets (Notes)

6 Months Ended

Jun. 30, 2019

Goodwill and Intangible Assets Disclosure [Abstract]

Intangible Assets Disclosure [Text Block]

INTANGIBLE ASSETS

The identifiable intangible assets, other than Goodwill, consists of the following assets:    

	Balance		Accumulated Amortization			Balance		Accumulated Amortization			Useful Life (in years)
	June 30, 2019					December 31, 2018
Content provider networks	$	160,000	$	(160,000	)	$	160,000	$	(160,000	)	2
Trade names	87,000		(84,083		)	87,000		(66,583		)	1
Developed technology	1,130,000		(509,167		)	1,130,000		(396,167		)	5
Self-service content customers	2,810,000		(1,004,444		)	2,810,000		(571,111		)	3
Managed content customers	2,140,000		(2,130,278		)	2,140,000		(2,071,945		)	3
Domains	166,469		(116,528		)	166,469		(99,881		)	5
Embedded non-compete provision	28,000		(12,834		)	28,000		(5,833		)	2
Total	$	6,521,469	$	(4,017,334	)	$	6,521,469	$	(3,371,520	)

Total identifiable intangible assets, other than Goodwill, from the Company’s acquisitions and other acquired assets net of accumulated amortization thereon consists of the following:

	June 30, 2019			December 31, 2018
Ebyline intangible assets	$	2,370,000		$	2,370,000
ZenContent intangible assets	722,000			722,000
TapInfluence intangible assets	3,263,000			3,263,000
Domains	166,469			166,469
Total	6,521,469			6,521,469
Less accumulated amortization	(4,017,334		)	(3,371,520		)
Intangible assets, net	$	2,504,135		$	3,149,949

The Company is amortizing the identifiable intangible assets over a weighted-average period of three years. Amortization expense recorded in Depreciation and amortization in the accompanying consolidated statements of operations was $322,907 and $80,241 for the three months ended June 30, 2019 and 2018, respectively. For the six months ended June 30, 2019 and 2018, amortization expense recorded in Depreciation and amortization was $645,814 and $216,036, respectively.

The portion of this amortization expense specifically related to the costs of acquired technology for its platforms that is presented separately from cost of revenue was $26,500 for each of the three months ended June 30, 2019 and 2018 and $53,000 for each of the six months ended June 30, 2019 and 2018.

As of June 30, 2019, future estimated amortization expense related to identifiable intangible assets is set forth in the following schedule:

	Amortization Expense
Remainder of 2019	$	582,619
2020	1,079,127
2021	652,389
2022	120,000
Thereafter	70,000
Total	$	2,504,135

The Company’s goodwill balance changed as follows:

	Amount
Balance on December 31, 2018	$	8,316,722
Acquisitions, divestitures or other changes during 2019	—
Balance on June 30, 2019	$	8,316,722