Unaudited Consolidated Statements of Operations - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Income Statement [Abstract]
Revenue	$ 8,154,674	$ 7,496,972	$ 21,337,401	$ 19,876,611
Cost of sales	3,758,621	3,927,279	10,396,328	10,447,035
Gross profit	4,396,053	3,569,693	10,941,073	9,429,576
Operating expenses:
General and administrative	2,687,266	2,454,555	8,021,420	7,559,302
Sales and marketing	2,342,002	2,584,287	7,666,720	7,556,664
Total operating expenses	5,029,268	5,038,842	15,688,140	15,115,966
Loss from operations	(633,215)	(1,469,149)	(4,747,067)	(5,686,390)
Other income (expense):
Interest expense	(15,058)	(25,511)	(45,406)	(58,261)
Change in fair value of derivatives, net	45,160	(14,705)	36,122	14,568
Other income (expense), net	44,308	(2,238)	31,728	(485)
Total other income (expense), net	74,410	(42,454)	22,444	(44,178)
Net loss	$ (558,805)	$ (1,511,603)	$ (4,724,623)	$ (5,730,568)
Weighted average common shares outstanding – basic and diluted	5,702,297	5,420,020	5,659,423	5,357,119
Basic and diluted loss per common share	$ (0.10)	$ (0.28)	$ (0.83)	$ (1.07)