Consolidated Statements of Operations (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Income Statement [Abstract]
Revenue	$ 4,135,494	$ 1,957,040
Cost of sales	2,441,491	649,533
Gross profit	1,694,003	1,307,507
Operating expenses:
General and administrative	1,860,514	1,092,221
Sales and marketing	1,581,487	912,786
Total operating expenses	3,442,001	2,005,007
Loss from operations	(1,747,998)	(697,500)
Other income (expense):
Interest expense	(18,770)	(9,017)
Change in fair value of derivatives, net	(2,505,951)	135,601
Other income (expense), net	1,807	1,605
Total other income (expense)	(2,522,914)	128,189
Net loss	$ (4,270,912)	$ (569,311)
Weighted average common shares outstanding – basic	57,697,666	37,135,738
Basic loss per common share	$ (0.07)	$ (0.02)
Weighted average common shares outstanding – diluted	57,697,666	37,135,738
Diluted loss per common share	$ (0.07)	$ (0.02)