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Summary of Significant Accounting Policies - Advertising Costs (Details) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Accounting Policies [Abstract]        
Advertising expense $ 60,000 $ 147,000 $ 391,000 $ 367,000