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Consolidated Statements of Cash Flows (USD $)
12 Months Ended
Dec. 31, 2011
Dec. 31, 2010
Cash flows from operating activities:    
Net loss $ (3,978,592) $ (2,157,759)
Adjustments to reconcile net loss to net cash used for operating activities:    
Depreciation and amortization 63,143 88,901
Stock-based compensation 240,950 7,700
Provision for losses on accounts receivable 10,000 0
Loss on disposal of equipment 0 (359)
Change in fair value of warrant liability (332,484) 0
Cash provided by (used for):    
Accounts receivable, net (309,461) (84,083)
Prepaid expenses and other current assets (140,960) (39,629)
Accounts payable 393,394 292,884
Accrued payroll 143,424 26,138
Unearned revenue (6,725) (23,152)
Deferred rent 1,610 (37,627)
Net cash used for operating activities (3,915,701) (1,926,268)
Cash flows from investing activities:    
Purchase of property and equipment (3,051) (11,804)
Purchase of intangible asset (31,955) 0
Security deposits (12,698) 7,250
Net cash used for investing activities (47,704) (4,554)
Cash flows from financing activities:    
Proceeds from issuance of series A2 preferred stock 0 2,659,554
Proceeds from issuance of convertible notes payable 0 600,000
Proceeds from issuance of promissory note 500,000 0
Proceeds from issuance of common and preferred stock and warrants, net 2,543,407 0
Proceeds from exercise of stock options 1,766 918
Payments on notes payable (359,596) (341,991)
Net cash provided by financing activities 2,685,577 2,918,481
Net (decrease) increase in cash and cash equivalents (1,277,828) 987,659
Cash and cash equivalents, beginning of year 1,503,105 515,446
Cash and cash equivalents, end of period 225,277 1,503,105
Supplemental cash flow information:    
Cash paid during year for interest 22,894 42,179
Non-cash financing and investing activities:    
Acquisition of assets through capital lease 50,379 37,461
Series A2 Preferred Stock issued for conversion of notes payable plus accrued interest 0 1,444,800
Promissory note exchanged in financing arrangement 500,000 0
Fair value of warrants issued 1,084,970 0
Liabilities assumed in customer list acquisition $ 91,810 $ 0