Exhibit 99.2 December 9th, 2020 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 1 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.Exhibit 99.2 December 9th, 2020 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 1 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

WELCOME & AGENDA Sara Gubins SVP, Investor Relations and Treasury Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 2 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. WELCOME & AGENDA Sara Gubins SVP, Investor Relations and Treasury Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 2 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

FORWARD-LOOKING STATEMENTS This presentation includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements include those set forth below relating to the proposed sale by Nielsen of its Nielsen Global Connect business to an affiliate of Advent International Corporation (the “proposed transaction”), our future growth strategy, framework and outlook including “2020 Financial Outlook”, “2020 Pro Forma & 2021 Initial Outlook”, those related to the impact of the recent coronavirus (COVID-19) pandemic on our business as well as those that may be identified by words such as “will,” “intend,” “expect,” “anticipate,” “should,” “could” and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include, without limitation, the risks related to the COVID-19 pandemic on the global economy and financial markets, the uncertainties relating to the impact of the COVID-19 pandemic on Nielsen's business, the timing, receipt and terms and conditions of any required governmental or regulatory approvals of the proposed transaction that could reduce the anticipated benefits of or cause the parties to abandon the proposed transaction, the occurrence of any event, change or other circumstances that could give rise to the termination of the stock purchase agreement entered into pursuant to the proposed transaction (the “Agreement”), the possibility that Nielsen shareholders may not approve the Agreement and the proposed transaction, the risk that the parties to the Agreement may not be able to satisfy the conditions to the proposed transaction in a timely manner or at all, risks related to the disruption of management time from ongoing business operations due to the proposed transaction, the risk that any announcements relating to the proposed transaction could have adverse effects on the market price of Nielsen’s ordinary shares, the risk of any unexpected costs or expenses resulting from the proposed transaction, the risk of any litigation relating to the proposed transaction, the risk that the proposed transaction and its announcement could have an adverse effect on the ability of Nielsen to retain customers and retain and hire key personnel and maintain relationships with customers, suppliers, employees and other business relationships and on its operating results and business generally, the risk the pending proposed transaction could distract management of Nielsen, the failure of our new business strategy in accomplishing our objectives, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and other specific risk factors that are outlined in our disclosure filings and materials, which you can find on http://www.nielsen.com/investors, such as our 10-K, 10-Q and 8-K reports that have been filed with the Securities and Exchange Commission (the “SEC”), in addition to Nielsen’s preliminary proxy statement on Schedule 14A (the “Proxy Statement”), filed with the SEC on December 1, 2020. Please consult these documents for a more complete understanding of these risks and uncertainties. This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this communication, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors, except as required by law. 3 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.FORWARD-LOOKING STATEMENTS This presentation includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements include those set forth below relating to the proposed sale by Nielsen of its Nielsen Global Connect business to an affiliate of Advent International Corporation (the “proposed transaction”), our future growth strategy, framework and outlook including “2020 Financial Outlook”, “2020 Pro Forma & 2021 Initial Outlook”, those related to the impact of the recent coronavirus (COVID-19) pandemic on our business as well as those that may be identified by words such as “will,” “intend,” “expect,” “anticipate,” “should,” “could” and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include, without limitation, the risks related to the COVID-19 pandemic on the global economy and financial markets, the uncertainties relating to the impact of the COVID-19 pandemic on Nielsen's business, the timing, receipt and terms and conditions of any required governmental or regulatory approvals of the proposed transaction that could reduce the anticipated benefits of or cause the parties to abandon the proposed transaction, the occurrence of any event, change or other circumstances that could give rise to the termination of the stock purchase agreement entered into pursuant to the proposed transaction (the “Agreement”), the possibility that Nielsen shareholders may not approve the Agreement and the proposed transaction, the risk that the parties to the Agreement may not be able to satisfy the conditions to the proposed transaction in a timely manner or at all, risks related to the disruption of management time from ongoing business operations due to the proposed transaction, the risk that any announcements relating to the proposed transaction could have adverse effects on the market price of Nielsen’s ordinary shares, the risk of any unexpected costs or expenses resulting from the proposed transaction, the risk of any litigation relating to the proposed transaction, the risk that the proposed transaction and its announcement could have an adverse effect on the ability of Nielsen to retain customers and retain and hire key personnel and maintain relationships with customers, suppliers, employees and other business relationships and on its operating results and business generally, the risk the pending proposed transaction could distract management of Nielsen, the failure of our new business strategy in accomplishing our objectives, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and other specific risk factors that are outlined in our disclosure filings and materials, which you can find on http://www.nielsen.com/investors, such as our 10-K, 10-Q and 8-K reports that have been filed with the Securities and Exchange Commission (the “SEC”), in addition to Nielsen’s preliminary proxy statement on Schedule 14A (the “Proxy Statement”), filed with the SEC on December 1, 2020. Please consult these documents for a more complete understanding of these risks and uncertainties. This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this communication, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors, except as required by law. 3 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

ADDITIONAL INFORMATION AND WHERE TO FIND IT This communication relates to the proposed transaction involving Nielsen. In connection with the proposed transaction, Nielsen has filed and will be filing relevant materials with the SEC, including the Proxy Statement. This communication is not a substitute for the Proxy Statement, the definitive proxy statement to be filed by Nielsen or for any other document that Nielsen may file with the SEC and send to its shareholders in connection with the proposed transaction. The transaction will be submitted to Nielsen’s shareholders for their consideration. Before making any voting decision, Nielsen’s shareholders are urged to read all relevant documents filed or to be filed with the SEC, including the Proxy Statement and the definitive proxy statement (when it is filed), as well as any amendments or supplements to those documents, when they become available because they will contain important information about the proposed transaction. Nielsen’s shareholders will be able to obtain a free copy of the Proxy Statement, the definitive proxy statement (when it is filed), as well as other filings containing information about Nielsen, without charge, at the SEC’s website (www.sec.gov). Copies of the proxy statement and the filings with the SEC that will be incorporated by reference therein can also be obtained, without charge, by directing a request to Nielsen Holdings plc, 85 Broad Street, New York, NY 10004, Attention: Corporate Secretary; telephone (646) 654-5000, or from Nielsen’s website www.nielsen.com. PARTICIPANTS IN THE SOLICITATION Nielsen and certain of its directors, executive officers and employees may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding Nielsen’s directors and executive officers is available in Nielsen’s definitive proxy statement for its 2020 annual meeting, which was filed with the SEC on April 1, 2020 and Nielsen’s Current Report on Form 8-K, which was filed with the SEC on April 30, 2020. Other information regarding the participants in the proxy solicitation and a description of their direct and indirect interests, by security holdings or otherwise, is contained in the Proxy Statement, and will be contained in the definitive proxy, and other relevant materials to be filed with the SEC in connection with the proposed transaction when they become available. Free copies of this document and such other materials may be obtained as described in the preceding paragraph. NON-GAAP INFORMATION The following presentation includes certain non-GAAP financial measures as defined in Regulation G under the Securities Exchange Act of 1934. Please refer to the Appendix to find a reconciliation of any non-GAAP financial measures and definitions of non-GAAP financial measures. 4 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.ADDITIONAL INFORMATION AND WHERE TO FIND IT This communication relates to the proposed transaction involving Nielsen. In connection with the proposed transaction, Nielsen has filed and will be filing relevant materials with the SEC, including the Proxy Statement. This communication is not a substitute for the Proxy Statement, the definitive proxy statement to be filed by Nielsen or for any other document that Nielsen may file with the SEC and send to its shareholders in connection with the proposed transaction. The transaction will be submitted to Nielsen’s shareholders for their consideration. Before making any voting decision, Nielsen’s shareholders are urged to read all relevant documents filed or to be filed with the SEC, including the Proxy Statement and the definitive proxy statement (when it is filed), as well as any amendments or supplements to those documents, when they become available because they will contain important information about the proposed transaction. Nielsen’s shareholders will be able to obtain a free copy of the Proxy Statement, the definitive proxy statement (when it is filed), as well as other filings containing information about Nielsen, without charge, at the SEC’s website (www.sec.gov). Copies of the proxy statement and the filings with the SEC that will be incorporated by reference therein can also be obtained, without charge, by directing a request to Nielsen Holdings plc, 85 Broad Street, New York, NY 10004, Attention: Corporate Secretary; telephone (646) 654-5000, or from Nielsen’s website www.nielsen.com. PARTICIPANTS IN THE SOLICITATION Nielsen and certain of its directors, executive officers and employees may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. Information regarding Nielsen’s directors and executive officers is available in Nielsen’s definitive proxy statement for its 2020 annual meeting, which was filed with the SEC on April 1, 2020 and Nielsen’s Current Report on Form 8-K, which was filed with the SEC on April 30, 2020. Other information regarding the participants in the proxy solicitation and a description of their direct and indirect interests, by security holdings or otherwise, is contained in the Proxy Statement, and will be contained in the definitive proxy, and other relevant materials to be filed with the SEC in connection with the proposed transaction when they become available. Free copies of this document and such other materials may be obtained as described in the preceding paragraph. NON-GAAP INFORMATION The following presentation includes certain non-GAAP financial measures as defined in Regulation G under the Securities Exchange Act of 1934. Please refer to the Appendix to find a reconciliation of any non-GAAP financial measures and definitions of non-GAAP financial measures. 4 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TODAY’S AGENDA David Kenny, Chief Executive Officer and Chief Diversity Officer INTRODUCING THE NEW NIELSEN GROWTH Sean Cohan, Chief Growth Officer and President, International Karthik Rao, Chief Operating Officer TECHNOLOGY, PRODUCT AND OPERATIONS Srini Varadarajan, Chief Technology Officer Mainak Mazumdar, Chief Data and Research Officer TECHNOLOGY TRANSFORMATION Eric Bosco, Chief Product Officer U.S. CLIENTS Peter Bradbury, Chief Commercial Officer, U.S. Lana Busignani, Executive Vice President, International INTERNATIONAL CLIENTS BREAK (15 MINUTES) FINANCIAL OUTLOOK Linda Zukauckas, Chief Financial Officer David Kenny, Linda Zukauckas, Sean Cohan, Q&A Karthik Rao, Peter Bradbury David Kenny, Chief Executive Officer and Chief Diversity Officer CLOSING REMARKS 5 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TODAY’S AGENDA David Kenny, Chief Executive Officer and Chief Diversity Officer INTRODUCING THE NEW NIELSEN GROWTH Sean Cohan, Chief Growth Officer and President, International Karthik Rao, Chief Operating Officer TECHNOLOGY, PRODUCT AND OPERATIONS Srini Varadarajan, Chief Technology Officer Mainak Mazumdar, Chief Data and Research Officer TECHNOLOGY TRANSFORMATION Eric Bosco, Chief Product Officer U.S. CLIENTS Peter Bradbury, Chief Commercial Officer, U.S. Lana Busignani, Executive Vice President, International INTERNATIONAL CLIENTS BREAK (15 MINUTES) FINANCIAL OUTLOOK Linda Zukauckas, Chief Financial Officer David Kenny, Linda Zukauckas, Sean Cohan, Q&A Karthik Rao, Peter Bradbury David Kenny, Chief Executive Officer and Chief Diversity Officer CLOSING REMARKS 5 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

INTRODUCING THE NEW NIELSEN David Kenny Chief Executive Officer and Chief Diversity Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 6 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. INTRODUCING THE NEW NIELSEN David Kenny Chief Executive Officer and Chief Diversity Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 6 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NEW NIELSEN NEW GROWTH FROM NEW SOLUTIONS • Single audience measurement across streaming and broadcast • Outcomes beyond CPG • Metadata and analytics for “on demand” content • Digital first and global first NEW CULTURE—FEWER. FASTER. BOLDER. • Divesting Connect and exiting other non-core businesses • Faster innovation driven by audience and content platforms • Refreshed management team with diverse experience and growth mindset COMPELLING FINANCIAL MODEL • Mid-single digit organic revenue growth, with recurring revenue model • ~42% margins, with expansion over next few years from automation • Achieving 50% FCF conversion creates investment and shareholder return opportunity New Nielsen reflects Nielsen after giving pro forma effect to the proposed sale of Connect Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 7 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NEW NIELSEN NEW GROWTH FROM NEW SOLUTIONS • Single audience measurement across streaming and broadcast • Outcomes beyond CPG • Metadata and analytics for “on demand” content • Digital first and global first NEW CULTURE—FEWER. FASTER. BOLDER. • Divesting Connect and exiting other non-core businesses • Faster innovation driven by audience and content platforms • Refreshed management team with diverse experience and growth mindset COMPELLING FINANCIAL MODEL • Mid-single digit organic revenue growth, with recurring revenue model • ~42% margins, with expansion over next few years from automation • Achieving 50% FCF conversion creates investment and shareholder return opportunity New Nielsen reflects Nielsen after giving pro forma effect to the proposed sale of Connect Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 7 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DIVERSIFIED AND GROWING BUSINESS THREE ESSENTIAL SOLUTIONS OUR CUSTOMERS REVENUE BY GEOGRAPHY 2% GRACENOTE GLOBAL DIGITAL PURE AUDIENCE AUDIENCE LOCAL TV UNITED STATES EMEA CONTENT MEDIA PLAY MEASUREMENT OUTCOMES SERVICES ADVERTISERS / OTHER APAC CANADA AND LATAM AUDIO AGENCIES $3.3B 60+ ~80% 60 REVENUE YEARS OF EXPERIENCE CONTRACTED REVENUE COUNTRIES Represents 2020E Revenue 8 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.DIVERSIFIED AND GROWING BUSINESS THREE ESSENTIAL SOLUTIONS OUR CUSTOMERS REVENUE BY GEOGRAPHY 2% GRACENOTE GLOBAL DIGITAL PURE AUDIENCE AUDIENCE LOCAL TV UNITED STATES EMEA CONTENT MEDIA PLAY MEASUREMENT OUTCOMES SERVICES ADVERTISERS / OTHER APAC CANADA AND LATAM AUDIO AGENCIES $3.3B 60+ ~80% 60 REVENUE YEARS OF EXPERIENCE CONTRACTED REVENUE COUNTRIES Represents 2020E Revenue 8 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

AT INFLECTION POINT TO DRIVE HIGHER GROWTH AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES Medium-Term Low-to-Mid Single Digits Mid-to-High Single Digits Mid-to-High Single Digits Growth Rate ● Nielsen One ● Expanding client base beyond ● New client wins, expanding CPG and across smaller with existing clients ● Expanding coverage to Connected advertisers Growth Drivers TVs and addressable TV ● Services to track content ● Launching new products on across platforms ● International opportunities scalable platform Total Addressable $4.5B $4.0B $1.1B Market (TAM) TAM Medium-Term 3-6% 6-10% 6-10% Growth Rate 9 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.AT INFLECTION POINT TO DRIVE HIGHER GROWTH AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES Medium-Term Low-to-Mid Single Digits Mid-to-High Single Digits Mid-to-High Single Digits Growth Rate ● Nielsen One ● Expanding client base beyond ● New client wins, expanding CPG and across smaller with existing clients ● Expanding coverage to Connected advertisers Growth Drivers TVs and addressable TV ● Services to track content ● Launching new products on across platforms ● International opportunities scalable platform Total Addressable $4.5B $4.0B $1.1B Market (TAM) TAM Medium-Term 3-6% 6-10% 6-10% Growth Rate 9 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NIELSEN ONE: DELIVERING CROSS-MEDIA CURRENCY COMPARABILITY RESILIENCY RPD AND ACR DATA REACH GOLD STANDARD PANELS FREQUENCY MRC ACCREDITATION UNIFIED ID 2.0 Coverage Examples 10 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NIELSEN ONE: DELIVERING CROSS-MEDIA CURRENCY COMPARABILITY RESILIENCY RPD AND ACR DATA REACH GOLD STANDARD PANELS FREQUENCY MRC ACCREDITATION UNIFIED ID 2.0 Coverage Examples 10 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NEW NIELSEN HAS A GROWTH MINDSET Numerous custom products Slow to innovate and Many conservative … launch products … projects … FEWER FASTER BOLDER Own the tech stack for Focus on essential, Bigger projects that faster product development power outsized growth scalable solutions and launches 11 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NEW NIELSEN HAS A GROWTH MINDSET Numerous custom products Slow to innovate and Many conservative … launch products … projects … FEWER FASTER BOLDER Own the tech stack for Focus on essential, Bigger projects that faster product development power outsized growth scalable solutions and launches 11 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TALENTED LEADERSHIP TEAM DRIVING TRANSFORMATION DAVID KENNY LINDA ZUKAUCKAS LAURIE LOVETT GEORGE CALLARD PETER BRADBURY SEAN COHAN JOINED 2018 JOINED 2020 JOINED 2020 JOINED 2019 JOINED 1996 JOINED 2020 Chief Executive Officer and Chief Financial Officer Chief Human Chief Legal and Chief Commercial Chief Growth Officer Chief Diversity Officer Resources Officer Corporate Affairs Officer Officer, U.S. and President, Intl. ERIC BOSCO MAINAK MAZUMDAR JAMIE MOLDAFSKY KARTHIK RAO SANDRA SRINI JOINED 2020 JOINED 2006 JOINED 2020 JOINED 2000 SIMS-WILLIAMS VARADARAJAN Chief Product Officer Chief Data and Chief Marketing and Chief Operating Officer JOINED 2020 JOINED 2016 Research Officer Communications Officer SVP, Diversity and Chief Technology Officer Inclusion 12 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TALENTED LEADERSHIP TEAM DRIVING TRANSFORMATION DAVID KENNY LINDA ZUKAUCKAS LAURIE LOVETT GEORGE CALLARD PETER BRADBURY SEAN COHAN JOINED 2018 JOINED 2020 JOINED 2020 JOINED 2019 JOINED 1996 JOINED 2020 Chief Executive Officer and Chief Financial Officer Chief Human Chief Legal and Chief Commercial Chief Growth Officer Chief Diversity Officer Resources Officer Corporate Affairs Officer Officer, U.S. and President, Intl. ERIC BOSCO MAINAK MAZUMDAR JAMIE MOLDAFSKY KARTHIK RAO SANDRA SRINI JOINED 2020 JOINED 2006 JOINED 2020 JOINED 2000 SIMS-WILLIAMS VARADARAJAN Chief Product Officer Chief Data and Chief Marketing and Chief Operating Officer JOINED 2020 JOINED 2016 Research Officer Communications Officer SVP, Diversity and Chief Technology Officer Inclusion 12 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

RESETTING THE BASELINE FOR THE NEW NIELSEN 1 NIELSEN (WITH CONNECT) … NEW NIELSEN BASELINE 2020E Revenue ~$6.2B ~$3.3B Contracted Revenue at Start of ~70% ~80% Each Year Historical Organic Revenue <1% ~2.5% 2 Growth 2020E Adjusted EBITDA $1.85 - $1.88B ~$1.41B Adjusted EBITDA Margin ~30% ~42% 2020E Free Cash Flow $530 - 550M ~$530M 3 Free Cash Flow Conversion ~30% ~38% 1. Assumes the proposed sale of Connect occurred on 1/1/2020 and $2B of the proceeds used to pay down debt 2. 2016-2019 Organic Revenue Growth 13 3. Defined as Free Cash Flow / Adjusted EBITDA Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.RESETTING THE BASELINE FOR THE NEW NIELSEN 1 NIELSEN (WITH CONNECT) … NEW NIELSEN BASELINE 2020E Revenue ~$6.2B ~$3.3B Contracted Revenue at Start of ~70% ~80% Each Year Historical Organic Revenue <1% ~2.5% 2 Growth 2020E Adjusted EBITDA $1.85 - $1.88B ~$1.41B Adjusted EBITDA Margin ~30% ~42% 2020E Free Cash Flow $530 - 550M ~$530M 3 Free Cash Flow Conversion ~30% ~38% 1. Assumes the proposed sale of Connect occurred on 1/1/2020 and $2B of the proceeds used to pay down debt 2. 2016-2019 Organic Revenue Growth 13 3. Defined as Free Cash Flow / Adjusted EBITDA Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NIELSEN’S MEDIUM-TERM FINANCIAL FRAMEWORK Stable, recurring revenue base; new growth GROW REVENUE MSD organic growth rate drivers Target ~150 bps of margin Disciplined spend; benefit from scaling our EXPAND MARGINS expansion over 3 years platform Drive scale through platform transformation; Prioritize based on ROIs OPTIMIZE CAPEX prioritize investments Higher EBITDA, lower interest expense, more Target 50% FCF conversion IMPROVE CASH FLOW efficient working capital and capex ~3.0 - 3.5X net leverage Greater repayment capacity from FCF growth REDUCE DEBT Enhance growth and Consider selectively, with buy vs. build approach TUCK-IN M&A capabilities 14 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NIELSEN’S MEDIUM-TERM FINANCIAL FRAMEWORK Stable, recurring revenue base; new growth GROW REVENUE MSD organic growth rate drivers Target ~150 bps of margin Disciplined spend; benefit from scaling our EXPAND MARGINS expansion over 3 years platform Drive scale through platform transformation; Prioritize based on ROIs OPTIMIZE CAPEX prioritize investments Higher EBITDA, lower interest expense, more Target 50% FCF conversion IMPROVE CASH FLOW efficient working capital and capex ~3.0 - 3.5X net leverage Greater repayment capacity from FCF growth REDUCE DEBT Enhance growth and Consider selectively, with buy vs. build approach TUCK-IN M&A capabilities 14 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TM AUDIENCE IS EVERYTHING AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES NIELSEN AUDIENCE ID | WHO, WHEN & WHERE GRACENOTE CONTENT ID | WHAT SINGLE MEDIA PLATFORM GLOBAL, DIGITAL-FIRST FOOTPRINT GROWTH CULTURE NEW NIELSEN’S STRATEGIC FRAMEWORK 15 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TM AUDIENCE IS EVERYTHING AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES NIELSEN AUDIENCE ID | WHO, WHEN & WHERE GRACENOTE CONTENT ID | WHAT SINGLE MEDIA PLATFORM GLOBAL, DIGITAL-FIRST FOOTPRINT GROWTH CULTURE NEW NIELSEN’S STRATEGIC FRAMEWORK 15 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

GROWTH Sean Cohan Chief Growth Officer and President, International Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 16 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. GROWTH Sean Cohan Chief Growth Officer and President, International Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 16 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TODAY’S GROWTH DISCUSSION Why I joined and what I’ve learned Dispelling misconceptions: Ongoing relevance and growth across ads and content Focused strategy to drive accelerated growth 17 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TODAY’S GROWTH DISCUSSION Why I joined and what I’ve learned Dispelling misconceptions: Ongoing relevance and growth across ads and content Focused strategy to drive accelerated growth 17 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NIELSEN: WHAT WE DO AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES Measures viewing and Connects viewing/listening of Enables audience discovery of listening of ads and content advertising to consumer outcomes content and drives key business decisioning around content AT A How many people viewed my How many people who saw/heard my ad made GLANCE a purchase? video content? Where is my content being played? Who did my ad campaign reach? How can I maximize the effectiveness of my How do I ensure my content is distributed as marketing spend? profitably as possible and help viewers find it? GLOBAL PREMIER CURRENCY SCALED ANALYTICS for transactions in the advertising market linked to Nielsen measurement data ENTERTAINMENT DATA SET WHAT across video, music and sports GLOBAL, INDEPENDENT MAKES END-TO-END SOLUTIONS MEASUREMENT Industry leading spanning planning through measurement NIELSEN CONTENT TRACKING and ANALYTICS SCIENTIFIC PANELS + BIG DATA UNIQUE GRACENOTE ID as the common identifier DEDUPLICATION Media Companies Production companies, Studios, Talent agencies, Networks Advertisers/ Agencies Cross-Media Video Companies Digital Ad Giants KEY CLIENT Manufacturers Consumer electronics, Automotive GROUPS Audio Companies Streaming Providers MVPDs Content Creators Distributors Broadcasters, MVPDs, digital platforms 18 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NIELSEN: WHAT WE DO AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES Measures viewing and Connects viewing/listening of Enables audience discovery of listening of ads and content advertising to consumer outcomes content and drives key business decisioning around content AT A How many people viewed my How many people who saw/heard my ad made GLANCE a purchase? video content? Where is my content being played? Who did my ad campaign reach? How can I maximize the effectiveness of my How do I ensure my content is distributed as marketing spend? profitably as possible and help viewers find it? GLOBAL PREMIER CURRENCY SCALED ANALYTICS for transactions in the advertising market linked to Nielsen measurement data ENTERTAINMENT DATA SET WHAT across video, music and sports GLOBAL, INDEPENDENT MAKES END-TO-END SOLUTIONS MEASUREMENT Industry leading spanning planning through measurement NIELSEN CONTENT TRACKING and ANALYTICS SCIENTIFIC PANELS + BIG DATA UNIQUE GRACENOTE ID as the common identifier DEDUPLICATION Media Companies Production companies, Studios, Talent agencies, Networks Advertisers/ Agencies Cross-Media Video Companies Digital Ad Giants KEY CLIENT Manufacturers Consumer electronics, Automotive GROUPS Audio Companies Streaming Providers MVPDs Content Creators Distributors Broadcasters, MVPDs, digital platforms 18 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

INVESTOR MISCONCEPTIONS ABOUT NIELSEN’S GROWTH “Nielsen is increasingly irrelevant with the decline of linear TV advertising” “Nielsen can’t comparably monetize beyond linear. It’s TV dollars going to digital dimes” “With audiences moving to ad-free platforms (SVOD), there’s less need for Nielsen” 19 ” Nielsen is increasingly irrelevant with the decline of Linear TV advertising ” Nielsen can’t comparably monetize beyond Linear. It’s TV dollars going to digital dimes ” With audiences moving to ad-free platforms (SVOD), there’s less need for Nielsen Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.INVESTOR MISCONCEPTIONS ABOUT NIELSEN’S GROWTH “Nielsen is increasingly irrelevant with the decline of linear TV advertising” “Nielsen can’t comparably monetize beyond linear. It’s TV dollars going to digital dimes” “With audiences moving to ad-free platforms (SVOD), there’s less need for Nielsen” 19 ” Nielsen is increasingly irrelevant with the decline of Linear TV advertising ” Nielsen can’t comparably monetize beyond Linear. It’s TV dollars going to digital dimes ” With audiences moving to ad-free platforms (SVOD), there’s less need for Nielsen Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

MISCONCEPTION 1: INCREASINGLY IRRELEVANT WITH THE DECLINE OF LINEAR TV REALITY: FRAGMENTATION INCREASES OPPORTUNITY AND RELEVANCE U.S. Premium Video Ad Spend, $ BIllions “As audiences continue to shift to streaming, having a trusted 1 third-party measurement currency is critical” Digital First AVOD & Advanced TV Traditional Linear - President of Global Investment, Group M $115 “Implementing Nielsen measurement enables brands to $95 transact on traditional linear and Connected TV seamlessly” $35 - CRO, Vizio Platform Business $23 $18 $7 “Advertisers are asking for third-party measurement partners like $65 $62 Nielsen to provide a complete view of audiences” - VP Global Solutions, YouTube 2023 2020 1. “Advanced TV” Includes Linear Dynamic Ad Insertion (DAI), Addressable Over The Top and CTV, and Targeted (“Indexed”) Linear Ad Campaigns SOURCE: MoffettNathanson, Activate, eMarketer 20 MISCONCEPTION 1: Increasingly irrelevant with the decline of Linear TV advertising Reality: Nielsen focuses on premium video; comparable currency is essential across premium video Premium Video Advertising Spend Growing; Mix Independent Measurement Remains Essential Shifting “As audiences continue to shift to streaming, having a US Premium Video Advertising Spend by Medium CAGR ‘20-’23 Marketers demand trusted third party measurement currency is critical” $Billions comparable currency Adam Gerber, President of Global Investment - Group M 1 7% 15% “Implementing Nielsen Advanced TV measurement… Connected TV and enables brands to transact on traditional linear and 37% Connected TV seamlessly” Streaming Ad Platforms Monetizing with Nielsen Mike O’Donnell, CRO - Vizio Platform Business -2% “Advertisers are asking for third-party measurement Nielsen growing partners like Nielsen to provide a complete view of measurement business YouTube and YouTube TV audiences” with Digital Ad Giants Debbie Weinstein, VP Global Solutions - YouTube 1 “Advanced TV” Includes Linear Dynamic Ad Insertion (DAI), Addressable Over The Top and CTV, and Targeted (“Indexed”) Linear Ad Campaigns SOURCE: MoffettNathanson, Activate, eMarketer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.MISCONCEPTION 1: INCREASINGLY IRRELEVANT WITH THE DECLINE OF LINEAR TV REALITY: FRAGMENTATION INCREASES OPPORTUNITY AND RELEVANCE U.S. Premium Video Ad Spend, $ BIllions “As audiences continue to shift to streaming, having a trusted 1 third-party measurement currency is critical” Digital First AVOD & Advanced TV Traditional Linear - President of Global Investment, Group M $115 “Implementing Nielsen measurement enables brands to $95 transact on traditional linear and Connected TV seamlessly” $35 - CRO, Vizio Platform Business $23 $18 $7 “Advertisers are asking for third-party measurement partners like $65 $62 Nielsen to provide a complete view of audiences” - VP Global Solutions, YouTube 2023 2020 1. “Advanced TV” Includes Linear Dynamic Ad Insertion (DAI), Addressable Over The Top and CTV, and Targeted (“Indexed”) Linear Ad Campaigns SOURCE: MoffettNathanson, Activate, eMarketer 20 MISCONCEPTION 1: Increasingly irrelevant with the decline of Linear TV advertising Reality: Nielsen focuses on premium video; comparable currency is essential across premium video Premium Video Advertising Spend Growing; Mix Independent Measurement Remains Essential Shifting “As audiences continue to shift to streaming, having a US Premium Video Advertising Spend by Medium CAGR ‘20-’23 Marketers demand trusted third party measurement currency is critical” $Billions comparable currency Adam Gerber, President of Global Investment - Group M 1 7% 15% “Implementing Nielsen Advanced TV measurement… Connected TV and enables brands to transact on traditional linear and 37% Connected TV seamlessly” Streaming Ad Platforms Monetizing with Nielsen Mike O’Donnell, CRO - Vizio Platform Business -2% “Advertisers are asking for third-party measurement Nielsen growing partners like Nielsen to provide a complete view of measurement business YouTube and YouTube TV audiences” with Digital Ad Giants Debbie Weinstein, VP Global Solutions - YouTube 1 “Advanced TV” Includes Linear Dynamic Ad Insertion (DAI), Addressable Over The Top and CTV, and Targeted (“Indexed”) Linear Ad Campaigns SOURCE: MoffettNathanson, Activate, eMarketer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

MISCONCEPTION 2: NIELSEN CAN’T MONETIZE BEYOND LINEAR REALITY: NIELSEN GROWING BEYOND LINEAR TODAY AND TOMORROW TODAY: Growing Digital Measurement TOMORROW: Monetizing Cross-Media Currency Broader Coverage More Clients 25+% CAGR Growing with New Currency 2017 2018 2019 21 25+% CAGR 2017 2018 2019 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.MISCONCEPTION 2: NIELSEN CAN’T MONETIZE BEYOND LINEAR REALITY: NIELSEN GROWING BEYOND LINEAR TODAY AND TOMORROW TODAY: Growing Digital Measurement TOMORROW: Monetizing Cross-Media Currency Broader Coverage More Clients 25+% CAGR Growing with New Currency 2017 2018 2019 21 25+% CAGR 2017 2018 2019 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

MISCONCEPTION 3: WITH AUDIENCES MOVING TO SVOD, THERE’S NO NEED FOR NIELSEN REALITY: AD & CONTENT GROWTH CONTRIBUTES TO NIELSEN GROWTH Global ad spend up 200%+ since Netflix launch Ad Spend Opportunity Ad spend forecasted to grow +7% CAGR Growing Nielsen measures rapid growth AVOD platforms SVOD viewing and audience measurement Nielsen Measures + Monetizes Content and Gracenote Content Services ● Metadata for streaming SVOD ● Content analytics, ID, and workflow tools 22 SOURCE: JP Morgan Ad Factbook, MoffettNathanson, Activate MISCONCEPTION 3: With audiences moving to SVOD, there’s less need for Nielsen Reality: SVOD time ~18% of total, but video ad spend increasing & SVOD opens new measurement Today: ~80/20 split of ad vs non-ad supported video Content & Ad Measurement Remain Growth Businesses US Share of Time Spent with Video Percent Even with Subscription Video on Demand (SVOD) expansion, premium video ad spend forecasted to grow (+7% CAGR to 2023) as Audience scarcity increases Advertising Video on Demand (AVOD) platforms share of time spent up 3x in two years; expected to grow as new services ramp up Nielsen monetizes SVOD growth ● Streaming Audience Measurement ● Streaming Catalog Metadata ● Content Services SOURCE: Nielsen Total Audience Report, eMarketer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.MISCONCEPTION 3: WITH AUDIENCES MOVING TO SVOD, THERE’S NO NEED FOR NIELSEN REALITY: AD & CONTENT GROWTH CONTRIBUTES TO NIELSEN GROWTH Global ad spend up 200%+ since Netflix launch Ad Spend Opportunity Ad spend forecasted to grow +7% CAGR Growing Nielsen measures rapid growth AVOD platforms SVOD viewing and audience measurement Nielsen Measures + Monetizes Content and Gracenote Content Services ● Metadata for streaming SVOD ● Content analytics, ID, and workflow tools 22 SOURCE: JP Morgan Ad Factbook, MoffettNathanson, Activate MISCONCEPTION 3: With audiences moving to SVOD, there’s less need for Nielsen Reality: SVOD time ~18% of total, but video ad spend increasing & SVOD opens new measurement Today: ~80/20 split of ad vs non-ad supported video Content & Ad Measurement Remain Growth Businesses US Share of Time Spent with Video Percent Even with Subscription Video on Demand (SVOD) expansion, premium video ad spend forecasted to grow (+7% CAGR to 2023) as Audience scarcity increases Advertising Video on Demand (AVOD) platforms share of time spent up 3x in two years; expected to grow as new services ramp up Nielsen monetizes SVOD growth ● Streaming Audience Measurement ● Streaming Catalog Metadata ● Content Services SOURCE: Nielsen Total Audience Report, eMarketer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NEW NIELSEN’S STRATEGIC FRAMEWORK TM AUDIENCE IS EVERYTHING AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES NIELSEN AUDIENCE ID | WHO, WHEN & WHERE GRACENOTE CONTENT ID | WHAT SINGLE MEDIA PLATFORM GLOBAL, DIGITAL-FIRST FOOTPRINT GROWTH CULTURE 23 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NEW NIELSEN’S STRATEGIC FRAMEWORK TM AUDIENCE IS EVERYTHING AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES NIELSEN AUDIENCE ID | WHO, WHEN & WHERE GRACENOTE CONTENT ID | WHAT SINGLE MEDIA PLATFORM GLOBAL, DIGITAL-FIRST FOOTPRINT GROWTH CULTURE 23 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

AUDIENCE MEASUREMENT MARKET TODAY: RAPID CHANGE AND EVOLVING NEEDS Fragmentation and growth of ads and content Privacy impacting measurement and outcomes 1 3 Premium video ad spend shifting platforms Industry call for cross-media measurement 2 4 24 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.AUDIENCE MEASUREMENT MARKET TODAY: RAPID CHANGE AND EVOLVING NEEDS Fragmentation and growth of ads and content Privacy impacting measurement and outcomes 1 3 Premium video ad spend shifting platforms Industry call for cross-media measurement 2 4 24 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

AUDIENCE MEASUREMENT DELIVERING CRITICAL CROSS-MEDIA CURRENCY MEASUREMENT Addressable TV Connected TV Streaming Privacy Centric Comparable Metrics Simplified Portfolio 25 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Evolving Expanding Products CoverageAUDIENCE MEASUREMENT DELIVERING CRITICAL CROSS-MEDIA CURRENCY MEASUREMENT Addressable TV Connected TV Streaming Privacy Centric Comparable Metrics Simplified Portfolio 25 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Evolving Expanding Products Coverage

AUDIENCE MEASUREMENT AUDIENCE MEASUREMENT: POSITIONED TO GROW COVERAGE EXAMPLES LEADING THE MARKET TO ... CROSS-MEDIA ALL IN ON CROSS-MEDIA: ONLY NIELSEN Trusted leader in measurement Innovations in data science, privacy and technology Committed to launching cross-media currency now 26 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.AUDIENCE MEASUREMENT AUDIENCE MEASUREMENT: POSITIONED TO GROW COVERAGE EXAMPLES LEADING THE MARKET TO ... CROSS-MEDIA ALL IN ON CROSS-MEDIA: ONLY NIELSEN Trusted leader in measurement Innovations in data science, privacy and technology Committed to launching cross-media currency now 26 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

AUDIENCE OUTCOMES MARKETER’S CHALLENGE: UNDERSTANDING AUDIENCE AND OUTCOMES 61% of Agency Teams Cross-Platform AUDIENCE DE-DUPLICATED REACH AND FREQUENCY 61% 40% 2017 2019 Approaching $5 Billion Outcomes Spend ($ in billions) OUTCOME RESPONSE AND ROI $4.7 (CLICK, VISIT, PURCHASE) $3.4 2019 2023 30 27 SOURCE: Activate, eMarketer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.AUDIENCE OUTCOMES MARKETER’S CHALLENGE: UNDERSTANDING AUDIENCE AND OUTCOMES 61% of Agency Teams Cross-Platform AUDIENCE DE-DUPLICATED REACH AND FREQUENCY 61% 40% 2017 2019 Approaching $5 Billion Outcomes Spend ($ in billions) OUTCOME RESPONSE AND ROI $4.7 (CLICK, VISIT, PURCHASE) $3.4 2019 2023 30 27 SOURCE: Activate, eMarketer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

AUDIENCE OUTCOMES IN-FLIGHT INITIATIVES TO DRIVE GROWTH IN 2021 AND BEYOND PRODUCT Innovation PLATFORM Automation NEW Segments & Markets ● Accelerate delivery ● Expand beyond CPG ● Predictive ROI tools ● Speed/cost helps grow in: ● New countries ● Media Mix 3.0 - New countries ● Grow middle market ● Cross-media attribution - Middle market ● Sports comeback ● Grow data partnerships SOLVING THE MARKETER’S DILEMMA: CONNECTING AUDIENCE MEASUREMENT TO OUTCOMES 28 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.AUDIENCE OUTCOMES IN-FLIGHT INITIATIVES TO DRIVE GROWTH IN 2021 AND BEYOND PRODUCT Innovation PLATFORM Automation NEW Segments & Markets ● Accelerate delivery ● Expand beyond CPG ● Predictive ROI tools ● Speed/cost helps grow in: ● New countries ● Media Mix 3.0 - New countries ● Grow middle market ● Cross-media attribution - Middle market ● Sports comeback ● Grow data partnerships SOLVING THE MARKETER’S DILEMMA: CONNECTING AUDIENCE MEASUREMENT TO OUTCOMES 28 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

GRACENOTE CONTENT SERVICES CONTENT DRIVING GROWTH OPPORTUNITIES 1 CONSUMER Content Spend Increasing Audience time and spend with content growing 1 Technology powering content platforms and services 2 +14% $81B CAGR to ’23 2023 Spend Global market: content moving across borders 3 2 PLATFORM Content Spend Increasing Heated competition for audiences 4 +15% $135B Valuing and monitoring content properties critical 5 CAGR to ’23 2023 Spend 1 Global Consumer Spend: Subscription Video on Demand Services 2 Global Content Spend: Top 10 Spenders 29 SOURCE: Activate, eMarketer, MoffettNathanson Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.GRACENOTE CONTENT SERVICES CONTENT DRIVING GROWTH OPPORTUNITIES 1 CONSUMER Content Spend Increasing Audience time and spend with content growing 1 Technology powering content platforms and services 2 +14% $81B CAGR to ’23 2023 Spend Global market: content moving across borders 3 2 PLATFORM Content Spend Increasing Heated competition for audiences 4 +15% $135B Valuing and monitoring content properties critical 5 CAGR to ’23 2023 Spend 1 Global Consumer Spend: Subscription Video on Demand Services 2 Global Content Spend: Top 10 Spenders 29 SOURCE: Activate, eMarketer, MoffettNathanson Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

GRACENOTE CONTENT SERVICES CONTENT: METADATA & NEW SERVICES TO MEET MARKET NEEDS IN FLIGHT INITIATIVES WHITESPACE Metadata Opportunities Analytics New Ecosystem Services ● Adding streaming platforms ● Connecting audience ● Create an industry standard ID and content data ● Growing in top markets ● Enable content workflows ● Serving new constituencies across the life cycle ● Automating operations and segments ● New use cases: valuation and ● Launching new products licensing, rights management 30 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.GRACENOTE CONTENT SERVICES CONTENT: METADATA & NEW SERVICES TO MEET MARKET NEEDS IN FLIGHT INITIATIVES WHITESPACE Metadata Opportunities Analytics New Ecosystem Services ● Adding streaming platforms ● Connecting audience ● Create an industry standard ID and content data ● Growing in top markets ● Enable content workflows ● Serving new constituencies across the life cycle ● Automating operations and segments ● New use cases: valuation and ● Launching new products licensing, rights management 30 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

SPORTS IS AN EXAMPLE OF NIELSEN’S VALUE ACROSS SOLUTIONS AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES CROSS PLATFORM / SPONSORSHIP VALUATION SPORTS METADATA CROSS DEVICE DE-DUPLICATED REACH AND FAN INSIGHTS ON-SCREEN UPDATES FREQUENCY AUDIENCE COMPOSITION ATTRIBUTION AND SALES LIFT Connecting audience data and insights across all strategic solutions 31 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.SPORTS IS AN EXAMPLE OF NIELSEN’S VALUE ACROSS SOLUTIONS AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES CROSS PLATFORM / SPONSORSHIP VALUATION SPORTS METADATA CROSS DEVICE DE-DUPLICATED REACH AND FAN INSIGHTS ON-SCREEN UPDATES FREQUENCY AUDIENCE COMPOSITION ATTRIBUTION AND SALES LIFT Connecting audience data and insights across all strategic solutions 31 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

THE NIELSEN GROWTH STORY AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES Nielsen Revenue 73% 20% 7% % of Total (2020E) Total Addressable $4.5B $4.0B $1.1B Market (TAM) TAM Medium-Term 3-6% 6-10% 6-10% Growth Rate Nielsen Medium-Term Low-to-Mid Single Digits Mid-to-High Single Digits Mid-to-High Single Digits Growth Rate ● New CTV and addressable deals ● New verticals and markets ● Adding streaming clients ● Expand with digital giants ● Resumption and growth of sports ● Metadata market expansion Nielsen Growth Drivers ● Monetize cross-media ● New products and automation ● Launch new products ● International digital-first ● Value from cross-media ● New ecosystem ID services 32 SOURCE: Activate, PwC, BMO Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.THE NIELSEN GROWTH STORY AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES Nielsen Revenue 73% 20% 7% % of Total (2020E) Total Addressable $4.5B $4.0B $1.1B Market (TAM) TAM Medium-Term 3-6% 6-10% 6-10% Growth Rate Nielsen Medium-Term Low-to-Mid Single Digits Mid-to-High Single Digits Mid-to-High Single Digits Growth Rate ● New CTV and addressable deals ● New verticals and markets ● Adding streaming clients ● Expand with digital giants ● Resumption and growth of sports ● Metadata market expansion Nielsen Growth Drivers ● Monetize cross-media ● New products and automation ● Launch new products ● International digital-first ● Value from cross-media ● New ecosystem ID services 32 SOURCE: Activate, PwC, BMO Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

OUR PRODUCT TRANSFORMATION Karthik Rao Chief Operating Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 33 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. OUR PRODUCT TRANSFORMATION Karthik Rao Chief Operating Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 33 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TECHNOLOGY UNDERPINS OUR TRANSFORMATION FROM ... … TO COMPLEX OFFERINGS AND ORGANIZATION STREAMLINED SOLUTIONS AND ORGANIZATION ● Focused, interoperable products ● Functions organized around product ● Ambitious nano and streaming meter available globally MANUAL SYSTEMS AND BESPOKE PROJECTS AUTOMATION AND UNIFICATION ● Single platform ● Data science models automated and democratized ● Unified planning and outcomes measurement HEAVY EXTERNAL RELIANCE NIELSEN IN-HOUSE TALENT ● Nielsen Audience ID backbone ● Best-in-class engineers ● Faster development cycles 34 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TECHNOLOGY UNDERPINS OUR TRANSFORMATION FROM ... … TO COMPLEX OFFERINGS AND ORGANIZATION STREAMLINED SOLUTIONS AND ORGANIZATION ● Focused, interoperable products ● Functions organized around product ● Ambitious nano and streaming meter available globally MANUAL SYSTEMS AND BESPOKE PROJECTS AUTOMATION AND UNIFICATION ● Single platform ● Data science models automated and democratized ● Unified planning and outcomes measurement HEAVY EXTERNAL RELIANCE NIELSEN IN-HOUSE TALENT ● Nielsen Audience ID backbone ● Best-in-class engineers ● Faster development cycles 34 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

THE MEDIA PLATFORM–ONE ARCHITECTURE FOR ALL BACKED BY DATA SCIENCE ✔ Lower Development ✔ Higher Velocity✔ Agile Development✔ Reduced Duplication Costs 35 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.THE MEDIA PLATFORM–ONE ARCHITECTURE FOR ALL BACKED BY DATA SCIENCE ✔ Lower Development ✔ Higher Velocity✔ Agile Development✔ Reduced Duplication Costs 35 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

FIELD TRANSFORMATION DRIVING EFFICIENCY & INNOVATION NANO DEPLOYMENT REMOTE RECRUITMENT New metering technology (nano) cut Key learnings from COVID-19 drove accelerated deployment timeline in half pace of change and innovation 30% increase in homes installed by the end By April 2021, all homes can be recruited remotely of 2021 vs original timeline and meters can be remotely installed 36 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.FIELD TRANSFORMATION DRIVING EFFICIENCY & INNOVATION NANO DEPLOYMENT REMOTE RECRUITMENT New metering technology (nano) cut Key learnings from COVID-19 drove accelerated deployment timeline in half pace of change and innovation 30% increase in homes installed by the end By April 2021, all homes can be recruited remotely of 2021 vs original timeline and meters can be remotely installed 36 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DRIVING THE INDUSTRY FORWARD WITH CROSS MEDIA Sub-Minute TV Data Reconciled / Flexible C3 Automatic Content Recognition + Connected TV Return Path Data Addressable TV Always-On Digital ONE MEDIA PANEL Sub-Minute: TV measurement reporting of less than a minute vs. the current Average Commercial Minute rating Automatic Content Recognition (ACR): Identification technology to recognize content played on a media device Return Path Data (RPD): Data that can be extracted and used for measurement from various media software and hardware environments (set-top boxes) C3: An Average Commercial Minute ratings estimate based on the average of all national commercial minutes in a given program, including three days of time shifted viewing Always-On Digital: Continuous measurement of a publisher’s digital inventory in a seamless and flexible manner 37 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.DRIVING THE INDUSTRY FORWARD WITH CROSS MEDIA Sub-Minute TV Data Reconciled / Flexible C3 Automatic Content Recognition + Connected TV Return Path Data Addressable TV Always-On Digital ONE MEDIA PANEL Sub-Minute: TV measurement reporting of less than a minute vs. the current Average Commercial Minute rating Automatic Content Recognition (ACR): Identification technology to recognize content played on a media device Return Path Data (RPD): Data that can be extracted and used for measurement from various media software and hardware environments (set-top boxes) C3: An Average Commercial Minute ratings estimate based on the average of all national commercial minutes in a given program, including three days of time shifted viewing Always-On Digital: Continuous measurement of a publisher’s digital inventory in a seamless and flexible manner 37 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

INVESTING FOR GROWTH ALLOCATING RESOURCES Capital expenditures on growth initiatives as a % of revenue EFFECTIVELY Capital expenditures to sustain current capabilities Maintenance operating expenses 38 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.INVESTING FOR GROWTH ALLOCATING RESOURCES Capital expenditures on growth initiatives as a % of revenue EFFECTIVELY Capital expenditures to sustain current capabilities Maintenance operating expenses 38 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

ORGANIZED FOR SUCCESS 100 14 3 PRODUCT LINES PRODUCT FAMILIES STRATEGIC SOLUTIONS Organized Data Science, Operations Brought engineering and Technology around Product in house Improved development efficiency by 4x 39 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.ORGANIZED FOR SUCCESS 100 14 3 PRODUCT LINES PRODUCT FAMILIES STRATEGIC SOLUTIONS Organized Data Science, Operations Brought engineering and Technology around Product in house Improved development efficiency by 4x 39 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

EVERYTHING IS CONNECTED We’ve reduced complexity and increased focus All of our solutions use one platform 40 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.EVERYTHING IS CONNECTED We’ve reduced complexity and increased focus All of our solutions use one platform 40 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TECHNOLOGY PLATFORM TRANSFORMATION Srini Varadarajan Chief Technology Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 41 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. TECHNOLOGY PLATFORM TRANSFORMATION Srini Varadarajan Chief Technology Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 41 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

KEY PRINCIPLES SUPPORTING OUR PLATFORM DATA IS AN DATA ✓ Higher Velocity CLOUD ADVANCEMENTS ENTERPRISE SCIENCE IS ASSET OUR DNA ✓ Agile Development PRINCIPLES OF THE MEDIA PLATFORM ✓ Reduced Duplication ✓ Lower Development Costs 42 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.KEY PRINCIPLES SUPPORTING OUR PLATFORM DATA IS AN DATA ✓ Higher Velocity CLOUD ADVANCEMENTS ENTERPRISE SCIENCE IS ASSET OUR DNA ✓ Agile Development PRINCIPLES OF THE MEDIA PLATFORM ✓ Reduced Duplication ✓ Lower Development Costs 42 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DATA IS AN ENTERPRISE ASSET Pre-2019 … … Today No Central Hub = Minimal Data Harmonization Single Repository Better Leverages Data Assets DATA LAKE ● Data “locked up” in legacy technologies ● Data is accessed and processed consistently ● Expensive and cumbersome process ● Increased velocity, agility, development cost savings ● Tribal knowledge around data sets ● Knowledge captured in a digitized, collaborative catalog ● High levels of inefficiencies ● Ability to process data once and distribute across products 43 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.DATA IS AN ENTERPRISE ASSET Pre-2019 … … Today No Central Hub = Minimal Data Harmonization Single Repository Better Leverages Data Assets DATA LAKE ● Data “locked up” in legacy technologies ● Data is accessed and processed consistently ● Expensive and cumbersome process ● Increased velocity, agility, development cost savings ● Tribal knowledge around data sets ● Knowledge captured in a digitized, collaborative catalog ● High levels of inefficiencies ● Ability to process data once and distribute across products 43 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DATA SCIENCE IS OUR DNA BENEFITS 500+ Data Scientists ✓ Automation and consistency around Data Lake as an data drives scale and velocity Open Data Ecosystem ✓ Fuels innovation across Data Science Comprehensibility and Analytics and Accessibility ✓ Increased agility Cloud Deployment ✓ Removes deduplication and lowers Automated development costs Development Life Cycle 44 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.DATA SCIENCE IS OUR DNA BENEFITS 500+ Data Scientists ✓ Automation and consistency around Data Lake as an data drives scale and velocity Open Data Ecosystem ✓ Fuels innovation across Data Science Comprehensibility and Analytics and Accessibility ✓ Increased agility Cloud Deployment ✓ Removes deduplication and lowers Automated development costs Development Life Cycle 44 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

CLOUD ADVANCEMENTS Singular Data Storage Location = Faster, Cleaner, Easier Data Sharing VENDOR DATA NIELSEN DATA CLIENT DATA Intelligence Studio = Faster, More Efficient Data Scientists INTELLIGENCE STUDIO Secure Compute Engine for Data Scientists 45 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.CLOUD ADVANCEMENTS Singular Data Storage Location = Faster, Cleaner, Easier Data Sharing VENDOR DATA NIELSEN DATA CLIENT DATA Intelligence Studio = Faster, More Efficient Data Scientists INTELLIGENCE STUDIO Secure Compute Engine for Data Scientists 45 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

INCREASING EFFICIENCY AND FLEXIBILITY AHEAD Vast majority of revenue All media data Majority of servers flows through products available through and processing on built on the platform data lake the cloud 46 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.INCREASING EFFICIENCY AND FLEXIBILITY AHEAD Vast majority of revenue All media data Majority of servers flows through products available through and processing on built on the platform data lake the cloud 46 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DATA SCIENCE TRANSFORMATION Mainak Mazumdar Chief Data and Research Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 47 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DATA SCIENCE TRANSFORMATION Mainak Mazumdar Chief Data and Research Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 47 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TRANSFORMING NIELSEN DATA SCIENCE FROM ... … TO PANEL ONLY PANEL + BIG DATA ● Set-top box, automatic content recognition (ACR), smart TV, and server data ● Expanded coverage and granular reporting ● Local, national and digital not constrained by sample size BESPOKE METHODOLOGIES REPEATABLE CONFIGURABLE MODELS ● Open source, collaboration tools and AI support solutions 1) Small>Big 2) Many>One ● New talent and open, collaborative culture 3) Manual>Automated. ● Algorithmic solutions improved quality and speed to market MANUAL PANEL RECRUITMENT SCALED RECRUITMENT ● Up to 40% of all new homes will be recruited and installed remotely in 2021 ● Acceleration of single panel and meter initiative 48 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TRANSFORMING NIELSEN DATA SCIENCE FROM ... … TO PANEL ONLY PANEL + BIG DATA ● Set-top box, automatic content recognition (ACR), smart TV, and server data ● Expanded coverage and granular reporting ● Local, national and digital not constrained by sample size BESPOKE METHODOLOGIES REPEATABLE CONFIGURABLE MODELS ● Open source, collaboration tools and AI support solutions 1) Small>Big 2) Many>One ● New talent and open, collaborative culture 3) Manual>Automated. ● Algorithmic solutions improved quality and speed to market MANUAL PANEL RECRUITMENT SCALED RECRUITMENT ● Up to 40% of all new homes will be recruited and installed remotely in 2021 ● Acceleration of single panel and meter initiative 48 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NIELSEN AUDIENCE ID FOR MEASUREMENT The methodology of linking cross-platform devices to a person ID for Measurement ID FOR MEASUREMENT ● Persistent TV ● Persistent Addressable ● Deduplication of audience ● Interoperable ● Deduplication of audience ● Validated and audited Mobile VOD/OTT/SVOD ● Interoperable ● Privacy centric ● Strategic data partners Computer ● Validated and audited ● Privacy centric Panels ● Strategic data partners 300+ million persons linked to billions of cross-platform devices 49 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NIELSEN AUDIENCE ID FOR MEASUREMENT The methodology of linking cross-platform devices to a person ID for Measurement ID FOR MEASUREMENT ● Persistent TV ● Persistent Addressable ● Deduplication of audience ● Interoperable ● Deduplication of audience ● Validated and audited Mobile VOD/OTT/SVOD ● Interoperable ● Privacy centric ● Strategic data partners Computer ● Validated and audited ● Privacy centric Panels ● Strategic data partners 300+ million persons linked to billions of cross-platform devices 49 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

AUDIENCE AND CONTENT: THE KNOWLEDGE GRAPH The data and machine learning algorithm for media knowledge graph enables unique insights AUDIENCE CONTENT Characters Soundtrack Gender Income Theme: Growth Cast & Crew Age Education Pet Owners Theme: Friendship Hispanics Designated Car Buyers Mediagraphy TV & Movie Data Metropolitan Area Nielsen Gracenote (DMA) Computer News Audience ID Content ID Online Video Mobile Audio Streaming Social Theme: Saving the Day Who What MVPD OTT Video Discovery Facebook SVOD Google Celebrity Podcast VOD 50 Content Audience Soundtrack Gender Characters Age Cast & Crew TV & Movie Income Data Pet Education Owners Mediagraphy Hispanics Theme- Friendship Car Buyers Theme- Growth Nielsen Gracenote Audience ID Content ID Online Video Designated News Metropolitan Computer Who What There- Saving Area (DMA) the Day Social Mobile Google Audio Video Discovery Streaming Facebook MVPD OTT VODPodcast Celebrity SVOD Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.AUDIENCE AND CONTENT: THE KNOWLEDGE GRAPH The data and machine learning algorithm for media knowledge graph enables unique insights AUDIENCE CONTENT Characters Soundtrack Gender Income Theme: Growth Cast & Crew Age Education Pet Owners Theme: Friendship Hispanics Designated Car Buyers Mediagraphy TV & Movie Data Metropolitan Area Nielsen Gracenote (DMA) Computer News Audience ID Content ID Online Video Mobile Audio Streaming Social Theme: Saving the Day Who What MVPD OTT Video Discovery Facebook SVOD Google Celebrity Podcast VOD 50 Content Audience Soundtrack Gender Characters Age Cast & Crew TV & Movie Income Data Pet Education Owners Mediagraphy Hispanics Theme- Friendship Car Buyers Theme- Growth Nielsen Gracenote Audience ID Content ID Online Video Designated News Metropolitan Computer Who What There- Saving Area (DMA) the Day Social Mobile Google Audio Video Discovery Streaming Facebook MVPD OTT VODPodcast Celebrity SVOD Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

EXAMPLE AUDIENCE AND CONTENT ID INFORM CONTENT CREATORS INCLUSION METRICS OF EMPIRE CONTENT ID (OUTCOMES) (WHAT) Cast, characters, descriptions, episodes AUDIENCE ID (WHO) On-screen talent, How representative is the casting relative viewed minutes, to the viewing and general audience audience age/gender 51 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.EXAMPLE AUDIENCE AND CONTENT ID INFORM CONTENT CREATORS INCLUSION METRICS OF EMPIRE CONTENT ID (OUTCOMES) (WHAT) Cast, characters, descriptions, episodes AUDIENCE ID (WHO) On-screen talent, How representative is the casting relative viewed minutes, to the viewing and general audience audience age/gender 51 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

PRODUCT OFFERING TRANSFORMATION Eric Bosco Chief Product Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 52 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. PRODUCT OFFERING TRANSFORMATION Eric Bosco Chief Product Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 52 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TM AUDIENCE IS EVERYTHING AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES NIELSEN AUDIENCE ID | WHO, WHEN & WHERE GRACENOTE CONTENT ID | WHAT SINGLE MEDIA PLATFORM GLOBAL, DIGITAL-FIRST FOOTPRINT GROWTH CULTURE NEW NIELSEN’S STRATEGIC FRAMEWORK 53 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TM AUDIENCE IS EVERYTHING AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES NIELSEN AUDIENCE ID | WHO, WHEN & WHERE GRACENOTE CONTENT ID | WHAT SINGLE MEDIA PLATFORM GLOBAL, DIGITAL-FIRST FOOTPRINT GROWTH CULTURE NEW NIELSEN’S STRATEGIC FRAMEWORK 53 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DELIVERING CROSS-MEDIA MEASUREMENT De-Duplicated Reach and Frequency Across All Platforms and Publishers for Ads and Content 54 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.DELIVERING CROSS-MEDIA MEASUREMENT De-Duplicated Reach and Frequency Across All Platforms and Publishers for Ads and Content 54 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

EXPANDING COVERAGE ACROSS KEY GROWTH PLATFORMS Addressable TV Connected TV Streaming Examples of Recent Coverage Wins Connected TV Addressable 55 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.EXPANDING COVERAGE ACROSS KEY GROWTH PLATFORMS Addressable TV Connected TV Streaming Examples of Recent Coverage Wins Connected TV Addressable 55 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

VIZIO: INTEGRATING CONNECTED TV AND ADDRESSABLE TV DATA SOURCES PLATFORM COMPONENTS INTELLIGENCE STUDIO GRACENOTE METADATA 16+ million devices MEDIA DATA LAKE Vizio ACR* NIELSEN ONE *Automatic Content Recognition (ACR): Identification technology to recognize content played on a media device 56 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.VIZIO: INTEGRATING CONNECTED TV AND ADDRESSABLE TV DATA SOURCES PLATFORM COMPONENTS INTELLIGENCE STUDIO GRACENOTE METADATA 16+ million devices MEDIA DATA LAKE Vizio ACR* NIELSEN ONE *Automatic Content Recognition (ACR): Identification technology to recognize content played on a media device 56 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

OUTCOMES: EXPANDING COVERAGE AND PLATFORMS EXPANDING INDUSTRY COVERAGE CPG AUTO RESTAURANT RETAIL FINANCIAL 1st PARTY Strength New Growing 70% of Media Spend EXPANDING FOOTPRINT TV DIGITAL AD GIANTS INTERNATIONAL 57 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.OUTCOMES: EXPANDING COVERAGE AND PLATFORMS EXPANDING INDUSTRY COVERAGE CPG AUTO RESTAURANT RETAIL FINANCIAL 1st PARTY Strength New Growing 70% of Media Spend EXPANDING FOOTPRINT TV DIGITAL AD GIANTS INTERNATIONAL 57 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

AUDIENCE MEASUREMENT PRODUCT ROADMAP Always-On Ads One Media Panel Cross Media Ad Product 2022 Measurement Rollout ends Cross Media Content Digital Product Privacy-Centric Subminute TV and Planning Transformation Identity Solutions Measurement Preview 2020 2021 2022 Outcomes Measurement Big Data Streaming Panel Increased Connected Addressable Measurement In National TV Expansion TV Coverage Subminute TV Digital Ad Giant Increased MVPD and Data Complete Integrations Digital Distributor Coverage Gracenote Content Services Cross media currency launches Q4 2022. Full transition completed by fall 2024. 58 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.AUDIENCE MEASUREMENT PRODUCT ROADMAP Always-On Ads One Media Panel Cross Media Ad Product 2022 Measurement Rollout ends Cross Media Content Digital Product Privacy-Centric Subminute TV and Planning Transformation Identity Solutions Measurement Preview 2020 2021 2022 Outcomes Measurement Big Data Streaming Panel Increased Connected Addressable Measurement In National TV Expansion TV Coverage Subminute TV Digital Ad Giant Increased MVPD and Data Complete Integrations Digital Distributor Coverage Gracenote Content Services Cross media currency launches Q4 2022. Full transition completed by fall 2024. 58 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

OUTCOMES AND GRACENOTE PRODUCT ROADMAPS Always-On TV Attribution Financial Services and Cross-Media Outcomes QSR Coverage 2022 Product Attribution Platform One Outcomes Transformation Automotive International Planning User Cross-Media Planning Coverage Coverage Interface Software 2020 2021 2022 Outcomes Measurement Content Passport Gracenote View Inclusion Analytics Audience Predict Gracenote ID Gracenote ID International Coverage Distribution Service Catalog Management Gracenote Content Services Key: Outcomes Gracenote 59 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.OUTCOMES AND GRACENOTE PRODUCT ROADMAPS Always-On TV Attribution Financial Services and Cross-Media Outcomes QSR Coverage 2022 Product Attribution Platform One Outcomes Transformation Automotive International Planning User Cross-Media Planning Coverage Coverage Interface Software 2020 2021 2022 Outcomes Measurement Content Passport Gracenote View Inclusion Analytics Audience Predict Gracenote ID Gracenote ID International Coverage Distribution Service Catalog Management Gracenote Content Services Key: Outcomes Gracenote 59 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DRIVING U.S. GROWTH Peter Bradbury Chief Commercial Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 60 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DRIVING U.S. GROWTH Peter Bradbury Chief Commercial Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 60 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

U.S. AT A GLANCE ~$2.8B ~80% ~4 Yrs ~6% 1 U.S. Media High Contracted Average Contract Client Growth 1 Overall Business Revenue Length 2018-2019 1. Top 15 clients 61 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.U.S. AT A GLANCE ~$2.8B ~80% ~4 Yrs ~6% 1 U.S. Media High Contracted Average Contract Client Growth 1 Overall Business Revenue Length 2018-2019 1. Top 15 clients 61 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TRANSFORMING OUR SALES CULTURE FROM ... … TO SILOED COLLABORATIVE AND CROSS-PRODUCT SERVICE ORIENTED CLIENT OBSESSED INCUMBENT MINDSET INSURGENT MINDSET GROWTH DRIVEN BY NEW PRODUCTS, GROWTH DRIVEN BY CONTRACTED PRICING NEW CLIENTS AND CONTRACTED PRICING RESISTANT TO CHANGE EMBRACING EVOLUTION FOLLOWING THE MARKET SETTING THE PACE FOR THE INDUSTRY TM 100% CLIENT FOCUSED … AUDIENCE IS EVERYTHING 62 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TRANSFORMING OUR SALES CULTURE FROM ... … TO SILOED COLLABORATIVE AND CROSS-PRODUCT SERVICE ORIENTED CLIENT OBSESSED INCUMBENT MINDSET INSURGENT MINDSET GROWTH DRIVEN BY NEW PRODUCTS, GROWTH DRIVEN BY CONTRACTED PRICING NEW CLIENTS AND CONTRACTED PRICING RESISTANT TO CHANGE EMBRACING EVOLUTION FOLLOWING THE MARKET SETTING THE PACE FOR THE INDUSTRY TM 100% CLIENT FOCUSED … AUDIENCE IS EVERYTHING 62 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

GROWTH DRIVEN BY INCREASING RELEVANCE COMPONENTS OF MEDIUM-TERM U.S. REVENUE GROWTH KEY DRIVERS ● Multi-year contracts include contractual MID-SINGLE DIGIT price increases ● Expanding existing client relationships through new offerings, partially offset by legacy products ● New products resonating with new clients, including streaming players, content owners, and advertisers across verticals CONTRACTUAL PRICE PRODUCT AND VOLUME NEW CLIENTS MEDIUM-TERM INCREASES GROWTH WITH REVENUE GROWTH EXISTING CLIENTS 63 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.GROWTH DRIVEN BY INCREASING RELEVANCE COMPONENTS OF MEDIUM-TERM U.S. REVENUE GROWTH KEY DRIVERS ● Multi-year contracts include contractual MID-SINGLE DIGIT price increases ● Expanding existing client relationships through new offerings, partially offset by legacy products ● New products resonating with new clients, including streaming players, content owners, and advertisers across verticals CONTRACTUAL PRICE PRODUCT AND VOLUME NEW CLIENTS MEDIUM-TERM INCREASES GROWTH WITH REVENUE GROWTH EXISTING CLIENTS 63 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

EVOLVING WITH U.S. MEDIA CLIENTS NIELSEN REVENUE FROM MEDIA CONGLOMERATE CLIENT KEY DRIVERS Comprehensive enterprise deal with +6% incremental services earns mid-single digit CAGR contracted annual price increases Audience Measurement Expanding range of services Outcomes Significant potential revenue upside in ROI metrics Content Enterprise agreement for metadata with upside as client grows 2020 2022 64 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.EVOLVING WITH U.S. MEDIA CLIENTS NIELSEN REVENUE FROM MEDIA CONGLOMERATE CLIENT KEY DRIVERS Comprehensive enterprise deal with +6% incremental services earns mid-single digit CAGR contracted annual price increases Audience Measurement Expanding range of services Outcomes Significant potential revenue upside in ROI metrics Content Enterprise agreement for metadata with upside as client grows 2020 2022 64 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

GROWING RELEVANCE FOR DIGITAL PURE PLAY CLIENTS NIELSEN REVENUE FROM DIGITAL PURE PLAY CLIENT KEY DRIVERS Expansion and increased use of services +23% propel an already fast-growing relationship CAGR Audience Measurement TV and digital measurement services support ad sales and reach measurement Outcomes Robust lift and marketing mix modeling growth, partially dampened by COVID Content Gracenote metadata expanding from a single user touch point to all touch points 2020 2022 65 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.GROWING RELEVANCE FOR DIGITAL PURE PLAY CLIENTS NIELSEN REVENUE FROM DIGITAL PURE PLAY CLIENT KEY DRIVERS Expansion and increased use of services +23% propel an already fast-growing relationship CAGR Audience Measurement TV and digital measurement services support ad sales and reach measurement Outcomes Robust lift and marketing mix modeling growth, partially dampened by COVID Content Gracenote metadata expanding from a single user touch point to all touch points 2020 2022 65 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DRIVING INTERNATIONAL GROWTH Lana Busignani Executive Vice President, International Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 66 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. DRIVING INTERNATIONAL GROWTH Lana Busignani Executive Vice President, International Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 66 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

INTERNATIONAL AT A GLANCE 12% ~$600M ~60 53% 35% IN REVENUE TOTAL MARKETS EMEA APAC THE AMERICAS POSITIONED FOR HIGH GROWTH 67 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.INTERNATIONAL AT A GLANCE 12% ~$600M ~60 53% 35% IN REVENUE TOTAL MARKETS EMEA APAC THE AMERICAS POSITIONED FOR HIGH GROWTH 67 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

GROWTH DRIVERS GLOBAL STRATEGY WITH LOCAL EXECUTION Focus on the Right Markets Lead the Industry with Cross-Media Going to Market as One Nielsen Winning in top media markets Digital and mobile first Collaborative and cross-product Scaling with global partners Innovate with streaming and OTT Product-focused salesforce Leveraging single platform Standard currency for ads and content Modernizing go-to-market 68 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.GROWTH DRIVERS GLOBAL STRATEGY WITH LOCAL EXECUTION Focus on the Right Markets Lead the Industry with Cross-Media Going to Market as One Nielsen Winning in top media markets Digital and mobile first Collaborative and cross-product Scaling with global partners Innovate with streaming and OTT Product-focused salesforce Leveraging single platform Standard currency for ads and content Modernizing go-to-market 68 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

FOCUSED REGIONAL STRATEGY HIGH GROWTH WHITE SPACE ESTABLISH LEADERSHIP STRENGTHEN PORTFOLIO 12% OF 53% OF 35% OF AMERICAS EMEA APAC REVENUE REVENUE REVENUE ● Measurement standard in 3 ● Measurement standard in 12 ● Measurement standard in 6 LATAM markets including Mexico markets, including Italy, Nordics markets across South Asia, and Eastern Europe plus Australia and New Zealand ● Growing Outcomes +24% this year ● Denmark cross-media wins ● North Asia Outcomes strength ● Largest Content and Outcomes ● Strong regional footprint: in market 14 markets ● Measurement white space ● Establish model for Cross-Media ● Establish OTT and streaming foundation en route to ● Market seeking cross-media ● Global partnership opportunities Cross-Media innovation with platforms and advertisers ● Outcomes growth with ● New clients for Content ● Deeper market penetration data partners and Outcomes for Outcomes ● Content growth through new markets 69 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. MAJOR BUSINESS OPPORTUNITIES TODAYFOCUSED REGIONAL STRATEGY HIGH GROWTH WHITE SPACE ESTABLISH LEADERSHIP STRENGTHEN PORTFOLIO 12% OF 53% OF 35% OF AMERICAS EMEA APAC REVENUE REVENUE REVENUE ● Measurement standard in 3 ● Measurement standard in 12 ● Measurement standard in 6 LATAM markets including Mexico markets, including Italy, Nordics markets across South Asia, and Eastern Europe plus Australia and New Zealand ● Growing Outcomes +24% this year ● Denmark cross-media wins ● North Asia Outcomes strength ● Largest Content and Outcomes ● Strong regional footprint: in market 14 markets ● Measurement white space ● Establish model for Cross-Media ● Establish OTT and streaming foundation en route to ● Market seeking cross-media ● Global partnership opportunities Cross-Media innovation with platforms and advertisers ● Outcomes growth with ● New clients for Content ● Deeper market penetration data partners and Outcomes for Outcomes ● Content growth through new markets 69 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. MAJOR BUSINESS OPPORTUNITIES TODAY

MEDIUM-TERM GROWTH DRIVERS PRODUCT AND VOLUME GROWTH COMPONENTS OF MEDIUM-TERM INTERNATIONAL REVENUE GROWTH WITH EXISTING CLIENTS Contractual Price Increases MID-TO-HIGH SINGLE DIGIT ● Value pricing ● Feature enhancements New Products with Existing Clients ● Digital-first en route to cross-media ● Scaling outcomes ● Richer content catalogue and coverage New Clients ● Regional clients ● Mid-sized advertisers ● New personas MEDIUM-TERM CONTRACTUAL PRICE PRODUCT AND VOLUME NEW CLIENTS REVENUE GROWTH INCREASES GROWTH WITH EXISTING CLIENTS 70 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.MEDIUM-TERM GROWTH DRIVERS PRODUCT AND VOLUME GROWTH COMPONENTS OF MEDIUM-TERM INTERNATIONAL REVENUE GROWTH WITH EXISTING CLIENTS Contractual Price Increases MID-TO-HIGH SINGLE DIGIT ● Value pricing ● Feature enhancements New Products with Existing Clients ● Digital-first en route to cross-media ● Scaling outcomes ● Richer content catalogue and coverage New Clients ● Regional clients ● Mid-sized advertisers ● New personas MEDIUM-TERM CONTRACTUAL PRICE PRODUCT AND VOLUME NEW CLIENTS REVENUE GROWTH INCREASES GROWTH WITH EXISTING CLIENTS 70 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

FINANCIAL OUTLOOK Linda Zukauckas Chief Financial Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 71 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. FINANCIAL OUTLOOK Linda Zukauckas Chief Financial Officer Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 71 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

TODAY’S DISCUSSION New Financial Profile Medium-Term Financial Framework Preliminary 2021 Outlook 72 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.TODAY’S DISCUSSION New Financial Profile Medium-Term Financial Framework Preliminary 2021 Outlook 72 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

SHAREHOLDER VALUE CREATION FRAMEWORK ● Revenue growth driven by leading RECURRING 5 REVENUE capabilities for media ecosystem MODEL GREATER 1 CAPITAL ● Increased operating leverage to protect FLEXIBILITY and expand our margins DRIVING ● Capex moderation due to investment PROFITABLE 4 GROWTH prioritization and ongoing transformation STRONG CASH FLOW 2 ● Double-digit free cash flow growth DISCIPLINED 3 CAPITAL EXPENDITURES ● Cash provides flexibility to optimize leverage and returns 73 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.SHAREHOLDER VALUE CREATION FRAMEWORK ● Revenue growth driven by leading RECURRING 5 REVENUE capabilities for media ecosystem MODEL GREATER 1 CAPITAL ● Increased operating leverage to protect FLEXIBILITY and expand our margins DRIVING ● Capex moderation due to investment PROFITABLE 4 GROWTH prioritization and ongoing transformation STRONG CASH FLOW 2 ● Double-digit free cash flow growth DISCIPLINED 3 CAPITAL EXPENDITURES ● Cash provides flexibility to optimize leverage and returns 73 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

THE NEW NIELSEN: IMPROVED FINANCIAL PROFILE 1 NIELSEN (WITH CONNECT) …NEW NIELSEN BASELINE ~2.5% 2 Historical Organic Revenue Growth <1% 2020E Revenue $6.2B ~$3.3B ~42% ~30% Adjusted EBITDA Margin 2020E Adjusted EBITDA $1.85-1.88B ~$1.41B ~38% ~30% 3 Free Cash Flow Conversion 2020E Free Cash Flow $530-550M ~$530M 1. Assumes the proposed sale of Connect occurred on 1/1/2020 and $2B of the proceeds used to pay down debt 2. 2016-2019 Organic Revenue Growth 74 3. Defined as Free Cash Flow / Adjusted EBITDA Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.THE NEW NIELSEN: IMPROVED FINANCIAL PROFILE 1 NIELSEN (WITH CONNECT) …NEW NIELSEN BASELINE ~2.5% 2 Historical Organic Revenue Growth <1% 2020E Revenue $6.2B ~$3.3B ~42% ~30% Adjusted EBITDA Margin 2020E Adjusted EBITDA $1.85-1.88B ~$1.41B ~38% ~30% 3 Free Cash Flow Conversion 2020E Free Cash Flow $530-550M ~$530M 1. Assumes the proposed sale of Connect occurred on 1/1/2020 and $2B of the proceeds used to pay down debt 2. 2016-2019 Organic Revenue Growth 74 3. Defined as Free Cash Flow / Adjusted EBITDA Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

MEDIUM-TERM FINANCIAL FRAMEWORK Stable, recurring revenue base; new growth 1 MSD organic growth rate GROW REVENUE drivers Target ~150 bps of margin Disciplined spend; benefit from scaling our EXPAND MARGINS 2 expansion over 3 years platform Drive scale through platform transformation; Prioritize based on ROIs OPTIMIZE CAPEX 3 prioritize investments Higher EBITDA, lower interest expense, more Target 50% FCF conversion IMPROVE CASH FLOW 4 efficient working capital and capex ~3.0 - 3.5X net leverage Greater repayment capacity from FCF growth REDUCE DEBT 5 Enhance growth and capabilities Consider selectively, with buy vs. build approach TUCK-IN M&A 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 75 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.MEDIUM-TERM FINANCIAL FRAMEWORK Stable, recurring revenue base; new growth 1 MSD organic growth rate GROW REVENUE drivers Target ~150 bps of margin Disciplined spend; benefit from scaling our EXPAND MARGINS 2 expansion over 3 years platform Drive scale through platform transformation; Prioritize based on ROIs OPTIMIZE CAPEX 3 prioritize investments Higher EBITDA, lower interest expense, more Target 50% FCF conversion IMPROVE CASH FLOW 4 efficient working capital and capex ~3.0 - 3.5X net leverage Greater repayment capacity from FCF growth REDUCE DEBT 5 Enhance growth and capabilities Consider selectively, with buy vs. build approach TUCK-IN M&A 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 75 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

SIGNIFICANT OPPORTUNITY ACROSS SOLUTIONS AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES Revenue ~73%75 ~20% ~7% % of Total (2020) Medium-Term Low-to-Mid Single Digits Mid-to-High Single Digits Mid-to-High Single Digits Growth Rate % Contracted at 85%+ 40-50% 70-80% start of each year ● Primarily multi-year contracts ● Primarily multi-year contracts Contract Type ● Primarily annual contracts (3 to 5 years) (3 to 5 years) 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 76 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.SIGNIFICANT OPPORTUNITY ACROSS SOLUTIONS AUDIENCE AUDIENCE GRACENOTE MEASUREMENT OUTCOMES CONTENT SERVICES Revenue ~73%75 ~20% ~7% % of Total (2020) Medium-Term Low-to-Mid Single Digits Mid-to-High Single Digits Mid-to-High Single Digits Growth Rate % Contracted at 85%+ 40-50% 70-80% start of each year ● Primarily multi-year contracts ● Primarily multi-year contracts Contract Type ● Primarily annual contracts (3 to 5 years) (3 to 5 years) 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 76 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

MEDIUM-TERM GROWTH DRIVERS COMPONENTS OF MEDIUM-TERM GLOBAL REVENUE GROWTH KEY DRIVERS MID-SINGLE DIGIT ● Multi-year contracts include contractual price increases ● Expanding client relationships globally through newer offerings ● New products resonating with new clients in existing and expanded geographies CONTRACTUAL PRICE PRODUCT AND VOLUME NEW CLIENTS MEDIUM-TERM INCREASES GROWTH WITH REVENUE GROWTH EXISTING CLIENTS 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 77 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.MEDIUM-TERM GROWTH DRIVERS COMPONENTS OF MEDIUM-TERM GLOBAL REVENUE GROWTH KEY DRIVERS MID-SINGLE DIGIT ● Multi-year contracts include contractual price increases ● Expanding client relationships globally through newer offerings ● New products resonating with new clients in existing and expanded geographies CONTRACTUAL PRICE PRODUCT AND VOLUME NEW CLIENTS MEDIUM-TERM INCREASES GROWTH WITH REVENUE GROWTH EXISTING CLIENTS 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 77 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

STRONG MARGINS WITH FURTHER EXPANSION ~42% ~150 bps 2020E Medium-Term ● Attractive standalone margins at ~42% ● Margin expansion over next three years pro forma of ~150 bps ● Meaningful margin expansion in 2020, driven ● Maintain/expand base business margins through by temporary COVID-19 cost cuts which return ongoing focus on operational efficiencies, somewhat in 2021, and permanent optimization plan offset by investments in growth initiatives ● Margins are in the top quartile of data and ● Investment in growth initiatives over the 1 analytics peers medium-term to drive margin expansion over the longer-term 1. Peers include Clarivate Plc, comScore, CoreLogic, CoStar Group, Dun & Bradstreet Holdings, Equifax, FactSet Research Systems, Fair Isaac Corporation, IHS Markit, IQVIA Holdings, Moody's Corporation, MSCI, RELX Plc, S&P Global, Thomson Reuters Corporation, TransUnion, and Wolters Kluwer N.V. 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 78 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.STRONG MARGINS WITH FURTHER EXPANSION ~42% ~150 bps 2020E Medium-Term ● Attractive standalone margins at ~42% ● Margin expansion over next three years pro forma of ~150 bps ● Meaningful margin expansion in 2020, driven ● Maintain/expand base business margins through by temporary COVID-19 cost cuts which return ongoing focus on operational efficiencies, somewhat in 2021, and permanent optimization plan offset by investments in growth initiatives ● Margins are in the top quartile of data and ● Investment in growth initiatives over the 1 analytics peers medium-term to drive margin expansion over the longer-term 1. Peers include Clarivate Plc, comScore, CoreLogic, CoStar Group, Dun & Bradstreet Holdings, Equifax, FactSet Research Systems, Fair Isaac Corporation, IHS Markit, IQVIA Holdings, Moody's Corporation, MSCI, RELX Plc, S&P Global, Thomson Reuters Corporation, TransUnion, and Wolters Kluwer N.V. 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 78 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

FOCUSING CAPITAL EXPENDITURES ON KEY INITIATIVES CAPEX AS % OF REVENUE COMMENTARY ~9% ~7.5% ● Strategic investments in growth initiatives & high-return investments 2020E MEDIUM-TERM ● Capex to sustain existing offerings decreasing, supported by one CAPEX BREAKDOWN platform ● Accelerate investments to drive 50% Sustain automation and ongoing cloud 75% migration 50% Transform 25% 2020E MEDIUM-TERM 2020E excludes separation-related capital expenditures 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 79 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.FOCUSING CAPITAL EXPENDITURES ON KEY INITIATIVES CAPEX AS % OF REVENUE COMMENTARY ~9% ~7.5% ● Strategic investments in growth initiatives & high-return investments 2020E MEDIUM-TERM ● Capex to sustain existing offerings decreasing, supported by one CAPEX BREAKDOWN platform ● Accelerate investments to drive 50% Sustain automation and ongoing cloud 75% migration 50% Transform 25% 2020E MEDIUM-TERM 2020E excludes separation-related capital expenditures 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 79 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

MULTIPLE LEVERS TO IMPROVE FCF CONVERSION SOLID PATH TO ACHIEVE 50% FCF CONVERSION; DOUBLE-DIGIT FCF GROWTH CAGR THROUGH 2023 OPERATIONAL FREE CASH FLOW RELATED LEVERS IMPACT COMMENTARY ● Lower debt levels with Connect sale proceeds and cash flow allocated Interest to de-levering ● Optimize cash tied up in working capital through increased focus on Working Capital collections and vendor payments ● Strategically prioritize high-return capital investments and rationalize Capex capital spent on legacy platforms ● Higher cash taxes driven by profit growth, lack of NOLs to offset and Cash Taxes limitations on deductions, such as interest expense 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 80 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.MULTIPLE LEVERS TO IMPROVE FCF CONVERSION SOLID PATH TO ACHIEVE 50% FCF CONVERSION; DOUBLE-DIGIT FCF GROWTH CAGR THROUGH 2023 OPERATIONAL FREE CASH FLOW RELATED LEVERS IMPACT COMMENTARY ● Lower debt levels with Connect sale proceeds and cash flow allocated Interest to de-levering ● Optimize cash tied up in working capital through increased focus on Working Capital collections and vendor payments ● Strategically prioritize high-return capital investments and rationalize Capex capital spent on legacy platforms ● Higher cash taxes driven by profit growth, lack of NOLs to offset and Cash Taxes limitations on deductions, such as interest expense 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 80 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NEAR-TERM FOCUS ON DE-LEVERING 1 DEBT MATURITY PROFILE AS OF 10/31/20 MANAGEABLE PATH TO TARGET LEVERAGE Secured $3,469 Unsecured 4.3x 4.2x 4.1x ~4x 3.8x 3.7x $1,759 $1,747 3-3.5x $911 $1,264 $94 $211 $817 $78 $8 $495 $0 $143 2016 2017 2018 2019 2020E 2020PF TARGET 2020 2021 2022 2023 2024 2025 2026+ NEW NIELSEN NEW NIELSEN Connect sale proceeds expected to reduce 2021-2023 debt 1. Debt balances are net of deferred financing fees and exclude finance leases 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 81 Create powerpoint table Create layout Put “[]” instead of numbers Keep text in boxes on the left Put “[]” instead of RHS bullets Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NEAR-TERM FOCUS ON DE-LEVERING 1 DEBT MATURITY PROFILE AS OF 10/31/20 MANAGEABLE PATH TO TARGET LEVERAGE Secured $3,469 Unsecured 4.3x 4.2x 4.1x ~4x 3.8x 3.7x $1,759 $1,747 3-3.5x $911 $1,264 $94 $211 $817 $78 $8 $495 $0 $143 2016 2017 2018 2019 2020E 2020PF TARGET 2020 2021 2022 2023 2024 2025 2026+ NEW NIELSEN NEW NIELSEN Connect sale proceeds expected to reduce 2021-2023 debt 1. Debt balances are net of deferred financing fees and exclude finance leases 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 81 Create powerpoint table Create layout Put “[]” instead of numbers Keep text in boxes on the left Put “[]” instead of RHS bullets Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

A BALANCED CAPITAL ALLOCATION STRATEGY CAPITAL ALLOCATION PRIORITIES TO MAXIMIZE SHAREHOLDER VALUE ● Organic investments for key growth initiatives to achieve mid-single digit organic growth ● Selectively consider tuck-in M&A to enhance long-term growth and supplement INVEST TO DRIVE GROWTH capabilities, measuring through build vs. buy analysis and against other uses of cash ● Expect to end 2020 at ~4x net leverage, pro forma for Connect divestiture STRENGTHEN BALANCE ● Expect to reach 3.0-3.5x target through debt paydown and EBITDA growth SHEET THROUGH FOCUS ON DE-LEVERING ● Target leverage optimizes cost of capital while maintaining financial flexibility ● Ongoing dividend ● After leverage target is achieved, consider: RETURN CAPITAL TO ○ Opportunistic share repurchases SHAREHOLDERS ○ Dividend increases 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 82 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.A BALANCED CAPITAL ALLOCATION STRATEGY CAPITAL ALLOCATION PRIORITIES TO MAXIMIZE SHAREHOLDER VALUE ● Organic investments for key growth initiatives to achieve mid-single digit organic growth ● Selectively consider tuck-in M&A to enhance long-term growth and supplement INVEST TO DRIVE GROWTH capabilities, measuring through build vs. buy analysis and against other uses of cash ● Expect to end 2020 at ~4x net leverage, pro forma for Connect divestiture STRENGTHEN BALANCE ● Expect to reach 3.0-3.5x target through debt paydown and EBITDA growth SHEET THROUGH FOCUS ON DE-LEVERING ● Target leverage optimizes cost of capital while maintaining financial flexibility ● Ongoing dividend ● After leverage target is achieved, consider: RETURN CAPITAL TO ○ Opportunistic share repurchases SHAREHOLDERS ○ Dividend increases 1 REVENUE 2 MARGINS 3 CAPEX 4 CASH FLOW 5 CAPITAL 82 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

2020 PRO FORMA & 2021 PRELIMINARY OUTLOOK NEW NIELSEN 2020E PRO FORMA* 2021 PRELIMINARY OUTLOOK Organic Revenue Growth -2.3% to -1.3% +3.5% to +4.5% Impact from divestitures/exits on total Approximately -65bps Approximately -150 bps revenue growth Adjusted EBITDA Margin ~42% +25-50 bps Free Cash Flow ~$530 $580-630M Free Cash Flow ~38% ~40-43% Conversion *As if the proposed Connect sale and resulting de-levering occurred on 1/1/2020 $M, growth in constant currency. Free Cash Flow excludes the impact of $175-225M of separation-related costs in 2020 and ~$75-125M in 2021; other metrics exclude the impact of these costs, as separation-related costs are not included in our adjusted EBITDA 83 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.2020 PRO FORMA & 2021 PRELIMINARY OUTLOOK NEW NIELSEN 2020E PRO FORMA* 2021 PRELIMINARY OUTLOOK Organic Revenue Growth -2.3% to -1.3% +3.5% to +4.5% Impact from divestitures/exits on total Approximately -65bps Approximately -150 bps revenue growth Adjusted EBITDA Margin ~42% +25-50 bps Free Cash Flow ~$530 $580-630M Free Cash Flow ~38% ~40-43% Conversion *As if the proposed Connect sale and resulting de-levering occurred on 1/1/2020 $M, growth in constant currency. Free Cash Flow excludes the impact of $175-225M of separation-related costs in 2020 and ~$75-125M in 2021; other metrics exclude the impact of these costs, as separation-related costs are not included in our adjusted EBITDA 83 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

DRIVING SHAREHOLDER VALUE MSD organic revenue growth ● Revenue growth driven by leading RECURRING 5 REVENUE capabilities for media ecosystem Creating flexibility MODEL and de-levering GREATER 1 CAPITAL ● Increased operating leverage to protect FLEXIBILITY and expand our margins DRIVING ~150+ bps margin expansion ● Capex moderation due to investment PROFITABLE 4 GROWTH prioritization and ongoing transformation STRONG CASH FLOW 2 ● Double-digit free cash flow growth Target 50% Adj. DISCIPLINED EBITDA conversion 3 CAPITAL EXPENDITURES ● Cash provides flexibility to optimize leverage and returns Lowering capex as a percent of revenue 84 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.DRIVING SHAREHOLDER VALUE MSD organic revenue growth ● Revenue growth driven by leading RECURRING 5 REVENUE capabilities for media ecosystem Creating flexibility MODEL and de-levering GREATER 1 CAPITAL ● Increased operating leverage to protect FLEXIBILITY and expand our margins DRIVING ~150+ bps margin expansion ● Capex moderation due to investment PROFITABLE 4 GROWTH prioritization and ongoing transformation STRONG CASH FLOW 2 ● Double-digit free cash flow growth Target 50% Adj. DISCIPLINED EBITDA conversion 3 CAPITAL EXPENDITURES ● Cash provides flexibility to optimize leverage and returns Lowering capex as a percent of revenue 84 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

Q&A 85 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Q&A 85 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

APPENDIX 86 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. APPENDIX 86 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

CERTAIN NON-GAAP MEASURES Overview of Non-GAAP Presentations The Company uses the non-GAAP financial measures discussed below to evaluate its results of operations, financial condition, liquidity and indebtedness. The Company believes that the presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends related to our results of operations, cash flows and indebtedness and that when this non-GAAP financial information is viewed with our GAAP financial information, investors are provided with valuable supplemental information regarding our results of operations, thereby facilitating period-to-period comparisons of our business performance. These non-GAAP measures are also consistent with how management evaluates the Company’s operating performance and liquidity. In addition, these non-GAAP measures address questions the Company routinely receives from analysts and investors and, in order to assure that all investors have access to similar data, the Company has determined that it is appropriate to make this data available to all investors. None of the non-GAAP measures presented should be considered as an alternative to net income or loss, operating income or loss, cash flows from operating activities, total indebtedness or any other measures of operating performance and financial condition, liquidity or indebtedness derived in accordance with GAAP. These non-GAAP measures have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Our use of these terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation. Constant Currency Presentation The Company evaluates its results of operations on both an as reported and a constant currency basis. The constant currency presentation, which is a non-GAAP measure, excludes the impact of fluctuations in foreign currency exchange rates. The Company believes providing constant currency information provides valuable supplemental information regarding our results of operations, thereby facilitating period-to-period comparisons of our business performance and is consistent with how management evaluates the Company’s performance. We calculate constant currency percentages by converting our prior-period local currency financial results using the current period exchange rates and comparing these adjusted amounts to our current period reported results. No adjustment has been made to foreign currency exchange transaction gains or losses in the calculation of constant currency net income. 87 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.CERTAIN NON-GAAP MEASURES Overview of Non-GAAP Presentations The Company uses the non-GAAP financial measures discussed below to evaluate its results of operations, financial condition, liquidity and indebtedness. The Company believes that the presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends related to our results of operations, cash flows and indebtedness and that when this non-GAAP financial information is viewed with our GAAP financial information, investors are provided with valuable supplemental information regarding our results of operations, thereby facilitating period-to-period comparisons of our business performance. These non-GAAP measures are also consistent with how management evaluates the Company’s operating performance and liquidity. In addition, these non-GAAP measures address questions the Company routinely receives from analysts and investors and, in order to assure that all investors have access to similar data, the Company has determined that it is appropriate to make this data available to all investors. None of the non-GAAP measures presented should be considered as an alternative to net income or loss, operating income or loss, cash flows from operating activities, total indebtedness or any other measures of operating performance and financial condition, liquidity or indebtedness derived in accordance with GAAP. These non-GAAP measures have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Our use of these terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation. Constant Currency Presentation The Company evaluates its results of operations on both an as reported and a constant currency basis. The constant currency presentation, which is a non-GAAP measure, excludes the impact of fluctuations in foreign currency exchange rates. The Company believes providing constant currency information provides valuable supplemental information regarding our results of operations, thereby facilitating period-to-period comparisons of our business performance and is consistent with how management evaluates the Company’s performance. We calculate constant currency percentages by converting our prior-period local currency financial results using the current period exchange rates and comparing these adjusted amounts to our current period reported results. No adjustment has been made to foreign currency exchange transaction gains or losses in the calculation of constant currency net income. 87 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

CERTAIN NON-GAAP MEASURES (continued) Organic Constant Currency Presentation The Company defines organic constant currency revenue as constant currency revenue excluding the net effect of business acquisitions and divestitures over the past twelve months. Refer to the Constant Currency Presentation section above for the definition of constant currency. The Company believes that this measure is useful to investors and management in understanding our ongoing operations and in analysis of ongoing operating trends. Net Debt and Net Debt Leverage Ratio The net debt leverage ratio is defined as net debt (gross debt less cash and cash equivalents) as of the balance sheet date divided by Adjusted EBITDA for the twelve months then ended. Net debt and the net debt leverage ratio are commonly used metrics to evaluate and compare leverage between companies and are not presentations made in accordance with GAAP. Adjusted EBITDA The Company defines Adjusted EBITDA as net income or loss from our consolidated statements of operations before interest income and expense, income taxes, depreciation and amortization, restructuring charges, impairment of goodwill and other long-lived assets, share-based compensation expense and other non-operating items from its consolidated statements of operations as well as certain other items that arise outside the ordinary course of our continuing operations, including separation-related costs. The Company uses Adjusted EBITDA to measure our performance from period to period both at the consolidated level as well as within our operating segments, to evaluate and fund incentive compensation programs and to compare our results to those of our competitors. Adjusted EBITDA margin is Adjusted EBITDA for a particular period expressed as a percentage of revenues for that period. 88 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.CERTAIN NON-GAAP MEASURES (continued) Organic Constant Currency Presentation The Company defines organic constant currency revenue as constant currency revenue excluding the net effect of business acquisitions and divestitures over the past twelve months. Refer to the Constant Currency Presentation section above for the definition of constant currency. The Company believes that this measure is useful to investors and management in understanding our ongoing operations and in analysis of ongoing operating trends. Net Debt and Net Debt Leverage Ratio The net debt leverage ratio is defined as net debt (gross debt less cash and cash equivalents) as of the balance sheet date divided by Adjusted EBITDA for the twelve months then ended. Net debt and the net debt leverage ratio are commonly used metrics to evaluate and compare leverage between companies and are not presentations made in accordance with GAAP. Adjusted EBITDA The Company defines Adjusted EBITDA as net income or loss from our consolidated statements of operations before interest income and expense, income taxes, depreciation and amortization, restructuring charges, impairment of goodwill and other long-lived assets, share-based compensation expense and other non-operating items from its consolidated statements of operations as well as certain other items that arise outside the ordinary course of our continuing operations, including separation-related costs. The Company uses Adjusted EBITDA to measure our performance from period to period both at the consolidated level as well as within our operating segments, to evaluate and fund incentive compensation programs and to compare our results to those of our competitors. Adjusted EBITDA margin is Adjusted EBITDA for a particular period expressed as a percentage of revenues for that period. 88 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

CERTAIN NON-GAAP MEASURES (continued) Free Cash Flow The Company defines free cash flow as net cash provided by operating activities, less capital expenditures, net. The Company believes providing free cash flow information provides valuable supplemental liquidity information regarding the cash flow that may be available for discretionary use by the Company in areas such as the distributions of dividends, repurchase of common stock, voluntary repayment of debt obligations or to fund our strategic initiatives, including acquisitions, if any. However, free cash flow does not represent residual cash flows entirely available for discretionary purposes; for example, the repayment of principal amounts borrowed is not deducted from free cash flow. Key limitations of the free cash flow measure include the assumptions that the Company will be able to refinance our existing debt when it matures and meet other cash flow obligations from financing activities, such as principal payments on debt. Free cash flow is not a presentation made in accordance with GAAP. Free cash flow conversion is free cash flow for a particular period expressed as a percentage of Adjusted EBITDA for that period. 89 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.CERTAIN NON-GAAP MEASURES (continued) Free Cash Flow The Company defines free cash flow as net cash provided by operating activities, less capital expenditures, net. The Company believes providing free cash flow information provides valuable supplemental liquidity information regarding the cash flow that may be available for discretionary use by the Company in areas such as the distributions of dividends, repurchase of common stock, voluntary repayment of debt obligations or to fund our strategic initiatives, including acquisitions, if any. However, free cash flow does not represent residual cash flows entirely available for discretionary purposes; for example, the repayment of principal amounts borrowed is not deducted from free cash flow. Key limitations of the free cash flow measure include the assumptions that the Company will be able to refinance our existing debt when it matures and meet other cash flow obligations from financing activities, such as principal payments on debt. Free cash flow is not a presentation made in accordance with GAAP. Free cash flow conversion is free cash flow for a particular period expressed as a percentage of Adjusted EBITDA for that period. 89 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

REVENUE RECONCILIATION ($ in millions) (2020, 2021 and New Nielsen unaudited) 2021 2020 Preliminary 2019 2018 2017 2016 Guidance Outlook Reported Revenue Nielsen (with Connect) Revenue n/a ~$6,230 $6,498 $6,515 $6,572 $6,309 New Nielsen Revenue ~$3,450 ~3,350 3,441 3,377 3,294 2,922 Revenue Growth (Reported) Nielsen (with Connect) Revenue n/a ~(4.1%) (0.3%) (0.9%) 4.2% 2.2% New Nielsen Revenue ~3.0% ~(2.6%) 1.9% 2.5% 12.7% 5.9% Revenue Growth (Constant Currency) Nielsen (with Connect) Revenue n/a ~(3.0%) 1.7% (0.7%) 3.8% 4.1% New Nielsen Revenue ~2.5% ~(2.5%) 2.6% 2.4% 12.5% 6.5% Revenue Growth (Constant Currency Organic) Nielsen (with Connect) Revenue n/a ~(3.9%) 1.2% (1.5%) 0.5% 3.0% New Nielsen Revenue ~4.0% ~(1.9%) 1.7% 0.8% 3.7% 3.6% 2021 Preliminary Outlook and 2020 Guidance represent the outlook and guidance mid-points 90 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.REVENUE RECONCILIATION ($ in millions) (2020, 2021 and New Nielsen unaudited) 2021 2020 Preliminary 2019 2018 2017 2016 Guidance Outlook Reported Revenue Nielsen (with Connect) Revenue n/a ~$6,230 $6,498 $6,515 $6,572 $6,309 New Nielsen Revenue ~$3,450 ~3,350 3,441 3,377 3,294 2,922 Revenue Growth (Reported) Nielsen (with Connect) Revenue n/a ~(4.1%) (0.3%) (0.9%) 4.2% 2.2% New Nielsen Revenue ~3.0% ~(2.6%) 1.9% 2.5% 12.7% 5.9% Revenue Growth (Constant Currency) Nielsen (with Connect) Revenue n/a ~(3.0%) 1.7% (0.7%) 3.8% 4.1% New Nielsen Revenue ~2.5% ~(2.5%) 2.6% 2.4% 12.5% 6.5% Revenue Growth (Constant Currency Organic) Nielsen (with Connect) Revenue n/a ~(3.9%) 1.2% (1.5%) 0.5% 3.0% New Nielsen Revenue ~4.0% ~(1.9%) 1.7% 0.8% 3.7% 3.6% 2021 Preliminary Outlook and 2020 Guidance represent the outlook and guidance mid-points 90 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

FY’20 ADJUSTED EBITDA RECONCILIATION ($ in millions) (unaudited) Nielsen (with Connect) 2020 Guidance Range Net income/(loss) ($25) – $5 Interest expense, net ~370 Provision/(benefit) for income taxes ~145 Depreciation and amortization ~870 Restructuring charges ~165 Impairment of long-lived assets ~55 (a) Share-based compensation and other ~120 (b) Separation-related costs ~150 Adjusted EBITDA $1,850 – $1,880 (a) Other represents certain expenses that arise outside the ordinary course of our continuing operations. Such costs primarily include legal settlements, acquisition related expenses, business optimization costs and other transaction costs. (b) Separation-related costs consists of costs that would not have been incurred if we were not undertaking the separation of the Connect business from Nielsen and positioning Connect and Nielsen to operate as two independent companies; do not include approximately ~$50M in taxes related to the separation. 91 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.FY’20 ADJUSTED EBITDA RECONCILIATION ($ in millions) (unaudited) Nielsen (with Connect) 2020 Guidance Range Net income/(loss) ($25) – $5 Interest expense, net ~370 Provision/(benefit) for income taxes ~145 Depreciation and amortization ~870 Restructuring charges ~165 Impairment of long-lived assets ~55 (a) Share-based compensation and other ~120 (b) Separation-related costs ~150 Adjusted EBITDA $1,850 – $1,880 (a) Other represents certain expenses that arise outside the ordinary course of our continuing operations. Such costs primarily include legal settlements, acquisition related expenses, business optimization costs and other transaction costs. (b) Separation-related costs consists of costs that would not have been incurred if we were not undertaking the separation of the Connect business from Nielsen and positioning Connect and Nielsen to operate as two independent companies; do not include approximately ~$50M in taxes related to the separation. 91 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

ADJUSTED EBITDA RECONCILIATION ($ in millions) (unaudited) New Nielsen FY’21 Preliminary FY’20 Pro Forma Outlook Operating Income Attributable to New Nielsen ~$705 ~$500 Depreciation and amortization ~600 ~605 Restructuring Charges ~30 ~40 Impairment of long-lived asset ~0 ~50 Share-based compensation expense ~35 ~40 (a) Other items ~40 ~45 (b) Separation-related costs ~50 ~150 (c) Dis-synergy costs ~0 ~(20) Pro Forma Adjusted EBITDA ~$1,460 ~$1,410 (a) Other represents certain expenses that arise outside the ordinary course of our continuing operations. Such costs primarily include legal settlements, acquisition related expenses, business optimization costs and other transaction costs. (b) Separation-related costs consists of costs that would not have been incurred if we were not undertaking the separation of the Connect business from Nielsen and positioning Connect and Nielsen to operate as two independent companies; do not include approximately ~$50M in taxes related to the separation in FY'20. (c) Costs needed to stand-up Media as a standalone company including incremental Real Estate, IT/Infrastructure, TSAs and Commercial Arrangements. 92 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.ADJUSTED EBITDA RECONCILIATION ($ in millions) (unaudited) New Nielsen FY’21 Preliminary FY’20 Pro Forma Outlook Operating Income Attributable to New Nielsen ~$705 ~$500 Depreciation and amortization ~600 ~605 Restructuring Charges ~30 ~40 Impairment of long-lived asset ~0 ~50 Share-based compensation expense ~35 ~40 (a) Other items ~40 ~45 (b) Separation-related costs ~50 ~150 (c) Dis-synergy costs ~0 ~(20) Pro Forma Adjusted EBITDA ~$1,460 ~$1,410 (a) Other represents certain expenses that arise outside the ordinary course of our continuing operations. Such costs primarily include legal settlements, acquisition related expenses, business optimization costs and other transaction costs. (b) Separation-related costs consists of costs that would not have been incurred if we were not undertaking the separation of the Connect business from Nielsen and positioning Connect and Nielsen to operate as two independent companies; do not include approximately ~$50M in taxes related to the separation in FY'20. (c) Costs needed to stand-up Media as a standalone company including incremental Real Estate, IT/Infrastructure, TSAs and Commercial Arrangements. 92 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

FREE CASH FLOW RECONCILIATION ($ in millions) (unaudited) Nielsen Pro Forma (a) FY’20 Free Cash Flow (with Connect) New Nielsen Net cash provided by operating activities $1,040 – $1,060 ~$840 Less: Capital expenditures, net ~(510) ~(310) Free cash flow $530 – $550 ~$530 (b) FY’21 Preliminary Free Cash Flow Outlook New Nielsen Net cash provided by operating activities $880 – $930 Less: Capital expenditures, net ~(300) Free cash flow $580 – $630 As if the proposed sale of Connect occurred on 1/1/2020 and $2B of the proceeds used to pay down debt. (a) FY’20 Free Cash Flow projections exclude $175-225M in separation-related cost cash flows. (b) FY’21 Free Cash Flow projections exclude $75-125M in separation-related cost cash flows. 93 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.FREE CASH FLOW RECONCILIATION ($ in millions) (unaudited) Nielsen Pro Forma (a) FY’20 Free Cash Flow (with Connect) New Nielsen Net cash provided by operating activities $1,040 – $1,060 ~$840 Less: Capital expenditures, net ~(510) ~(310) Free cash flow $530 – $550 ~$530 (b) FY’21 Preliminary Free Cash Flow Outlook New Nielsen Net cash provided by operating activities $880 – $930 Less: Capital expenditures, net ~(300) Free cash flow $580 – $630 As if the proposed sale of Connect occurred on 1/1/2020 and $2B of the proceeds used to pay down debt. (a) FY’20 Free Cash Flow projections exclude $175-225M in separation-related cost cash flows. (b) FY’21 Free Cash Flow projections exclude $75-125M in separation-related cost cash flows. 93 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NET DEBT LEVERAGE RATIO RECONCILIATION ($ in millions) (unaudited) Nielsen Pro Forma FY’20 Net Debt Leverage Ratio (with Connect) New Nielsen Gross Debt ~$8,240 ~$6,240 Cash ~540 ~540 Net Debt ~$ 7,700 ~$ 5,700 Adjusted EBITDA $1,850 – $1,880 ~$1,410 Net Debt Leverage Ratio ~4.1x ~4.0x As if the proposed sale of Connect occurred on 1/1/2020 and $2B of the proceeds used to pay down debt. 94 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.NET DEBT LEVERAGE RATIO RECONCILIATION ($ in millions) (unaudited) Nielsen Pro Forma FY’20 Net Debt Leverage Ratio (with Connect) New Nielsen Gross Debt ~$8,240 ~$6,240 Cash ~540 ~540 Net Debt ~$ 7,700 ~$ 5,700 Adjusted EBITDA $1,850 – $1,880 ~$1,410 Net Debt Leverage Ratio ~4.1x ~4.0x As if the proposed sale of Connect occurred on 1/1/2020 and $2B of the proceeds used to pay down debt. 94 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

MEDIA HISTORICAL METRICS (AS A SEGMENT OF NIELSEN HOLDINGS) (unaudited) REVENUE ADJUSTED EBITDA ($ in billions) ($ in billions) $3.44 YoY $3.38 $3.35 $3.29 $1.47 $1.48 $1.48 $1.48 Growth $2.92 $1.33 12.5% % Constant 6.5% 2.4% 2.6% % Margin Currency (1.9%) 45.6% 44.6% ~44% 43.7% % Organic 42.9% 3.6% 3.7% 0.8% 1.7% (2.5%) 2016 2017 2019 2020E 2016 2017 2018 2019 2020E 2018 CAPITAL EXPENDITURES ADJUSTED EBITDA LESS CAPEX ($ in millions) ($ in billions) $308 ~$307 $1.20 $1.20 $1.17 $1.17 $278 $271 $1.11 $227 81.6% 81.2% ~79% 79.1% 83.0% as % of ~9% EBITDA 9.0% 8.2% 8.2% 7.8% as % of % of % Margin Revenue Revenue 37.8% 36.4% 35.5% 33.9% ~35% 2016 2017 2018 2019 2020E 2016 2017 2018 2019 2020E 95 (a) as % of EBITDA Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.MEDIA HISTORICAL METRICS (AS A SEGMENT OF NIELSEN HOLDINGS) (unaudited) REVENUE ADJUSTED EBITDA ($ in billions) ($ in billions) $3.44 YoY $3.38 $3.35 $3.29 $1.47 $1.48 $1.48 $1.48 Growth $2.92 $1.33 12.5% % Constant 6.5% 2.4% 2.6% % Margin Currency (1.9%) 45.6% 44.6% ~44% 43.7% % Organic 42.9% 3.6% 3.7% 0.8% 1.7% (2.5%) 2016 2017 2019 2020E 2016 2017 2018 2019 2020E 2018 CAPITAL EXPENDITURES ADJUSTED EBITDA LESS CAPEX ($ in millions) ($ in billions) $308 ~$307 $1.20 $1.20 $1.17 $1.17 $278 $271 $1.11 $227 81.6% 81.2% ~79% 79.1% 83.0% as % of ~9% EBITDA 9.0% 8.2% 8.2% 7.8% as % of % of % Margin Revenue Revenue 37.8% 36.4% 35.5% 33.9% ~35% 2016 2017 2018 2019 2020E 2016 2017 2018 2019 2020E 95 (a) as % of EBITDA Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

NIELSEN INVESTOR RELATIONS ir@nielsen.com +1.646.654.8153 nielsen.com/investors 96 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. NIELSEN INVESTOR RELATIONS ir@nielsen.com +1.646.654.8153 nielsen.com/investors 96 Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.