0001571049-17-004160.txt : 20170428 0001571049-17-004160.hdr.sgml : 20170428 20170428165252 ACCESSION NUMBER: 0001571049-17-004160 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20170426 FILED AS OF DATE: 20170428 DATE AS OF CHANGE: 20170428 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Falk Thomas CENTRAL INDEX KEY: 0001490859 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 17796530 MAIL ADDRESS: STREET 1: 2220 WEST 14TH STREET CITY: TEMPE STATE: AZ ZIP: 85281 4 1 falk0426.xml FORM 4 X0306 4 2017-04-26 0 0001671933 Trade Desk, Inc. TTD 0001490859 Falk Thomas C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 1 0 1 0 Class A Common Stock 2017-04-26 4 C 0 593138 0.00 A 593138 I Via Revel Venture Fund I, L.P. Class A Common Stock 50000 I Via eValue AG Class B Common Stock 2017-04-26 4 C 0 593138 0 D Class A Common Stock 593138 183556 I Via Revel Venture Fund I, L.P. Class B Common Stock Class A Common Stock 66445 66445 I Via eValue AG Class B Common Stock Class A Common Stock 61136 61136 I Via Entrepreneurs Investment Fund I, LP Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof. All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66.6%) of the outstanding shares of Class B Common Stock. The conversion of the Class B Common Stock into Class A Common Stock is converted at a fixed conversion price and is therefore exempt under Rule 16b-6(b). The Reporting Person has no pecuniary interest in shares owned by Via Entrepreneurs Investment Fund I, LP., and are reported herein because he may be deemed to be the beneficial owner of such shares. /s/ Thomas Falk 2017-04-28