6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549

FORM 6-K

REPORT OF FOREGIN PRIVATE ISSUER

PURSUANT TO RULE 13A-16 OR 15D-16 OF

THE SECURITIES EXCHANGE ACT OF 1934

For the month of June, 2014

Commission File Number: 001-34760

THE CASH STORE FINANCIAL SERVICES INC.

(Translation of registrant's name into English)

15511-123 Avenue

Edmonton, Alberta, Canada T5V 0C3 

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-Fþ Form 40-F  £ 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

 DISCLAIMER

Cash Store Financial is a Canadian corporation that is not affiliated with Cottonwood Financial Ltd., or the outlets Cottonwood Financial Ltd. operates in the United States under the name “Cash Store.”  Cash Store Financial does not do business under the name “Cash Store” in the United States and does not own or provide any consumer lending services in the United States.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	THE CASH STORE FINANCIAL SERVICES INC.
Date: June 4, 2014
	By:	/s/ Craig Warnock
		Craig Warnock Chief Financial Officer

EXHIBIT INDEX

Exhibit	Description of Exhibit
99.1	Material Change Report

EX-99.1

Exhibit 99.1

FORM 51-102F3

MATERIAL CHANGE REPORT

Item 1             Name and Address of Company

The Cash Store Financial Services Inc. (“Cash Store Financial” or the “Company”) 15511-123 Avenue Edmonton, AB T5V 0C3

Item 2             Date of Material Change

May 30, 2014

Item 3             News Release

The news release with respect to the material change referred to in this report was disseminated via Canada Newswire on May 31, 2014 and filed on the system for electronic document analysis and retrieval (SEDAR).

Item 4             Summary of Material Change

Cash Store Financial Announces Cease Trade Order Issued by Alberta Securities Commission

Item 5.1          Full Description of Material Change

See attached Schedule “A”.

Item 5.2          Disclosure for Restructuring Transactions

Not Applicable

Item 6             Reliance on subsection 7.1(2) or (3) of National Instrument 51-102

Not Applicable

Item 7             Omitted Information

Not Applicable

Item 8             Executive Officers

William Aziz, Chief Restructuring Officer, at baziz@bluetreeadvisors.com

Item 9             Date of Report

June 3, 2014

SCHEDULE “A”

NEWS RELEASE

May 31, 2014

Cash Store Financial Announces Cease Trade Order Issued by Alberta Securities Commission

EDMONTON, May 31, 2014 - The Cash Store Financial Services Inc. ("Cash Store Financial" or the "Company") announced today that a Cease Trade Order (the "Cease Trade Order") was issued on May 30, 2014 by the Alberta Securities Commission due to the Company failing to file interim unaudited financial statements, interim management’s discussion and analysis, and certification of interim filings for the period ended March 31, 2014, (collectively, the “Continuous Disclosure Documents”) pursuant to section 146 of the Securities Act (Alberta). Per the terms of the Cease Trade Order, all trading in the Company’s securities has ceased.

As the Company announced on May 16, 2014, its inability to file these materials is attributable to the circumstances of the Company’s ongoing court-supervised restructuring process under the Companies’ Creditors Arrangement Act (“CCAA”). Cash Store Financial intends to file the Continuous Disclosure Documents as soon as is commercially reasonable, or as requested by the Court, and is committed to completing the restructuring process as quickly and efficiently as is possible.

The Company remains open for business with its branches operating. Further details regarding the Company’s CCAA proceedings are available on the Monitor’s website at http://cfcanada.fticonsulting.com/cashstorefinancial/.

About Cash Store Financial

Cash Store Financial operates 506 branches across Canada under the banners "Cash Store Financial" and "Instaloans". Cash Store Financial also operates 27 branches in the United Kingdom.

Cash Store Financial is a Canadian corporation that is not affiliated with Cottonwood Financial Ltd. or the outlets Cottonwood Financial Ltd. operates in the United States under the name "Cash Store". Cash Store Financial does not do business under the name "Cash Store" in the United States and does not own or provide any consumer lending services in the United States.

For further information:

William Aziz

Chief Restructuring Officer baziz@bluetreeadvisors.com

Media:

Joel Shaffer

Longview Communications 416-649-8006

Forward Looking Statements:

This news release contains certain forward-looking statements about the objectives, strategies, financial conditions, results of operations and businesses of Cash Store Financial. Statements that are not historical facts are forward-looking and are subject to important risks, uncertainties and assumptions. These statements are based on our current expectations about our business, and upon various estimates and assumptions. The results or events predicted in these forward-looking statements may differ materially from actual results or events if known or unknown risks, trends or uncertainties affect our business, or if our estimates or assumptions turn out to be inaccurate. As a result, there is no assurance that the circumstances described in any forward-looking statement will materialize. Significant and reasonably foreseeable factors that could cause our results to differ materially from our current expectations, include, but are not limited to, any decision of the Ontario Superior Court of Justice in the CCAA proceedings that is adverse to Cash Store Financial, the inability of Cash Store Financial to fulfill the conditions to funding under any DIP financing agreement to be entered into by Cash Store Financial, and other factors that could affect Cash Store Financial’s ability to continue its operations during the CCAA proceeding, including the factors that are discussed in the section entitled "Risk Factors" contained in our Annual Information Form for the year ended September 30, 2013 dated December 11, 2013 filed by The Cash Store Financial with the Canadian securities commissions (available on SEDAR at www.sedar.com ), as updated in our most recent Management's Discussion and Analysis for the three months ended December 31, 2013. Unless required by law, we disclaim any intention or obligation to update any forward-looking statement even if new information becomes available, as a result of future events or for any other reason.