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STOCKHOLDERS' EQUITY AND COMPENSATION ARRANGEMENTS Tables (Tables)
3 Months Ended
Mar. 31, 2020
Share-based Payment Arrangement [Abstract]  
Share-based Payment Arrangement, Activity
The stock-based compensation expense related to stock awards issued under the Plans and acquisition-related awards are presented within the following line items of the condensed consolidated statements of operations for the three months ended March 31, 2020 and 2019 (in thousands):
Three Months Ended March 31,
20202019
Cost of revenue $259  $378  
Marketing874  1,425  
Selling, general and administrative12,882  14,608  
Total stock-based compensation expense $14,015  $16,411  
We capitalized $1.1 million and $1.3 million of stock-based compensation for the three months ended March 31, 2020 and 2019, in connection with internally-developed software and cloud computing arrangements.
Share-based Payment Arrangement, Restricted Stock Unit, Activity
The table below summarizes restricted stock unit activity under the Plans for the three months ended March 31, 2020:
Restricted Stock UnitsWeighted-Average Grant Date Fair Value (per unit)
Unvested at December 31, 20191,527,014  $74.80  
Granted524,829  43.00  
Vested(77,269) 86.20  
Forfeited(68,454) 73.80  
Unvested at March 31, 20201,906,120  65.60  
Share-based Compensation, Performance and Market-Based Performance Shares Units Activity
The table below summarizes Performance Share Unit activity under the Plans for the three months ended March 31, 2020:
Performance Share UnitsWeighted-Average Grant Date Fair Value (per unit)Market-based Performance Share UnitsWeighted-Average Grant Date Fair Value (per unit)
Unvested at December 31, 2019203,853  $79.76  341,002  $60.60  
Granted—  —  —  —  
Vested(88,436) 79.44  —  —  
Forfeited(9,534) 76.42  —  —  
Unvested at March 31, 2020105,883  80.32  341,002  60.60  
Maximum shares issuable upon vesting at March 31, 2020105,883  341,002