0001490281-14-000030.txt : 20140326 0001490281-14-000030.hdr.sgml : 20140326 20140326163414 ACCESSION NUMBER: 0001490281-14-000030 CONFORMED SUBMISSION TYPE: 8-K/A PUBLIC DOCUMENT COUNT: 5 CONFORMED PERIOD OF REPORT: 20140113 ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20140326 DATE AS OF CHANGE: 20140326 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Groupon, Inc. CENTRAL INDEX KEY: 0001490281 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 270903295 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K/A SEC ACT: 1934 Act SEC FILE NUMBER: 001-35335 FILM NUMBER: 14719005 BUSINESS ADDRESS: STREET 1: 600 WEST CHICAGO AVENUE, SUITE 830 CITY: CHICAGO STATE: IL ZIP: 60610 BUSINESS PHONE: (312) 604-5515 MAIL ADDRESS: STREET 1: 600 WEST CHICAGO AVENUE, SUITE 830 CITY: CHICAGO STATE: IL ZIP: 60610 8-K/A 1 form8-kaideeliacquisition.htm 8-K/A Form 8-K/A Ideeli Acquisition


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 8-K/A
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): January 13, 2014
 
GROUPON, INC.
(Exact name of registrant as specified in its charter)
 
 
 
 
 
 
 
Delaware
(State or other
jurisdiction
of incorporation)
 
1-353335
(Commission
File Number)
 
27-0903295
(I.R.S. Employer
Identification No.)

 
 
 
 
600 West Chicago Avenue, Suite 400
Chicago, Illinois
 (Address of principal executive offices)
 
60654
(Zip Code)
 
312-334-1579
(Registrant's telephone number, including area code)
 
N/A
(Former name or former address, if changed since last report)
 
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
o            Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o            Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o            Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
o            Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))






Amendment No. 1
On January 13, 2014, Groupon, Inc. (the "Company") and Groupon Esteban, Inc., a Delaware corporation and direct subsidiary of the Company ("Merger Sub"), completed its acquisition of Ideeli, Inc., a Delaware corporation ("Ideeli") pursuant to an Agreement and Plan of Merger (the "Merger Agreement"), dated January 13, 2014. Under the terms and conditions of the Merger Agreement, Merger Sub was merged with and into Ideeli, the separate corporate existence of Merger Sub ceased and Ideeli continued as a wholly-owned subsidiary of the Company. This Amendment No. 1 is being filed to include the financial information required under Item 9.01.
Item 9.01    Financial Statements and Exhibits.
(a) Financial Statements of Business Acquired.
    
The unaudited condensed financial statements of Ideeli, Inc. as of November 2, 2013 and for the 39 weeks ended November 2, 2013 and October 27, 2012 are filed as Exhibit 99.1 to this Amendment No. 1 and are incorporated herein by reference.

The audited financial statements of Ideeli, Inc. as of and for the year ended February 2, 2013 are filed as Exhibit 99.2 to this Amendment No. 1 and are incorporated herein by reference.

(b) Pro forma financial information.

The unaudited pro forma condensed combined consolidated financial statements of Groupon, Inc. and Ideeli, Inc. as of and for the nine months ended September 30, 2013 and for the year ended December 31, 2012, are filed as Exhibit 99.3 to this Amendment No. 1 and are incorporated herein by reference.

(d) Exhibits.

Exhibit No.
 
Description
 
 
 
23.1
 
Consent of Deloitte & Touche LLP, Independent Auditors of Ideeli, Inc.
 
 
 
99.1
 
Unaudited condensed financial statements of Ideeli, Inc. as of November 2, 2013 and for the 39 weeks ended November 2, 2013 and October 27, 2012.
 
 
 
99.2
 
Audited financial statements of Ideeli, Inc. as of and for the year ended February 2, 2013.
 
 
 
99.3
 
Unaudited pro forma condensed combined consolidated financial statements of Groupon, Inc. and Ideeli, Inc. as of and for the nine months ended September 30, 2013 and for the year ended December 31, 2012.







SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
GROUPON, INC.
 
 
 
 
 
 
Dated: March 26, 2014
By:
/s/ Jason E. Child
 
Name:
Jason E. Child
 
Title:
Chief Financial Officer










Exhibit Index

Exhibit No.
 
Description
 
 
 
23.1
 
Consent of Deloitte & Touche LLP, Independent Auditors of Ideeli, Inc.
 
 
 
99.1
 
Unaudited condensed financial statements of Ideeli, Inc. as of November 2, 2013 and for the 39 weeks ended November 2, 2013 and October 27, 2012.
 
 
 
99.2
 
Audited financial statements of Ideeli, Inc. as of and for the year ended February 2, 2013.
 
 
 
99.3
 
Unaudited pro forma condensed combined consolidated financial statements of Groupon, Inc. and Ideeli, Inc. as of and for the nine months ended September 30, 2013 and for the year ended December 31, 2012.







EX-23.1 2 exhibit231-ideeliform8xkco.htm CONSENT Exhibit 23.1 - Ideeli Form 8-K Consent
Exhibit 23.1



CONSENT OF INDEPENDENT AUDITORS

We hereby consent to the incorporation by reference in Registration Statements No. 333-193165, 333-181854 and 333-177799 on Form S-8 of Groupon, Inc. of our report dated March 26, 2014, relating to the financial statements of Ideeli, Inc. as of and for the year ended February 2, 2013, which appear in the Current Report on Form 8-K/A of Groupon, Inc. dated March 26, 2014.


/s/ Deloitte & Touche LLP
Philadelphia, Pennsylvania
March 26, 2014






EX-99.1 3 exhibit991-ideelifinancial.htm UNAUDITED FINANCIAL STATEMENTS Exhibit 99.1 - Ideeli Financials Unaudited
Exhibit 99.1




Ideeli, Inc.
Unaudited Condensed Financial Statements
as of November 2, 2013 and for the 39 Weeks Ended
November 2, 2013 and October 27, 2012















































1


IDEELI, INC.
CONDENSED BALANCE SHEET
(unaudited)

 
November 2,
 
2013
Assets
 
Current assets:
 
  Cash and cash equivalents
$
4,106,878

  Restricted cash
8,092,458

  Accounts receivable, net
1,479,810

  Inventories
10,256,557

  Prepaid expenses and other current assets
1,278,620

Total current assets
25,214,323

Property, equipment and software, net
8,083,583

Total Assets
$
33,297,906

Liabilities and Equity
 
Current liabilities:
 
Accounts payable
$
1,506,192

Accrued supplier payables
3,923,756

Accrued expenses
8,947,863

Notes payable
2,000,000

Other current liabilities
406,698

Total current liabilities
16,784,509

Deferred rent
4,226,914

Total Liabilities
21,011,423

  Convertible preferred stock, $.0001 par value, 51,445,186 shares authorized:
 
    Series A - 7,189,801 shares designated, 7,120,250 issued and outstanding
3,774,899

      (liquidation preference $4,606,802)
 
    Series A-1 - 9,688,195 shares designated, 9,688,195 issued and outstanding
5,804,857

      (liquidation preference $6,268,262)
 
    Series B - 11,234,358 shares designated, 10,843,325 issued and outstanding
20,410,601

      (liquidation preference $20,797,497)
 
    Series C - 9,597,101 shares designated, 9,597,101 issued and outstanding
38,211,766

      (liquidation preference $41,181,160)
 
    Series D - 10,000,000 shares designated, 5,988,024 issued and outstanding
28,719,274

      (liquidation preference $32,111,301 including cumulative dividends)
 
    Series E-1 - 2,157,997 shares designated, 1,937,628 issued and outstanding
7,993,792

      (liquidation preference $12,119,864)
 
    Series E-2 - 758,924 shares designated, 487,330 issued and outstanding
2,010,505

      (liquidation preference $4,064,330 )
 
    Series E-3 - 818,810 shares designated, 545,724 issued and outstanding
2,251,416

      (liquidation preference $7,395,929 )
 
Stockholders' Deficit
 
  Common stock, $.0001 par value, 80,000,000 shares authorized,
 
     10,035,325 shares issued
1,004

  Additional paid-in capital
2,494,541

  Treasury stock, 684,485 shares of common stock at cost
(1,050,000
)
  Accumulated deficit
(98,336,172
)
Total Stockholders' Deficit
(96,890,627
)
Total Liabilities and Stockholders' Deficit
$
33,297,906


See Notes to unaudited Condensed Financial Statements.

2


IDEELI, INC.
CONDENSED STATEMENTS OF OPERATIONS
(unaudited)

 
39 Weeks Ended
 
November 2, 2013
 
October 27, 2012
Revenue
$
69,170,800

 
$
84,323,746

Cost of revenue
54,376,999

 
65,359,640

Gross profit
14,793,801

 
18,964,106

Operating expenses:
 
 
 
Marketing
5,725,383

 
7,957,997

Selling, general and administrative
27,920,404

 
33,265,241

Total operating expenses
33,645,787

 
41,223,238

Loss from operations
(18,851,986
)
 
(22,259,132
)
Interest (expense) income, net
(40,935
)
 
11,977

Net loss
$
(18,892,921
)
 
$
(22,247,155
)

See Notes to unaudited Condensed Financial Statements.


3


IDEELI, INC.
CONDENSED STATEMENTS OF CASH FLOWS
(unaudited)

 
39 Weeks Ended
 
November 2, 2013
 
October 27, 2012
Net cash used in operating activities
$
(18,507,999
)
 
$
(17,817,966
)
Investing activities
 
 
 
Purchases of property and equipment and capitalized software
(1,704,730
)
 
(4,950,129
)
Restricted cash
(8,092,458
)
 
197,752

Net cash used in investing activities
(9,797,188
)
 
(4,752,377
)
Financing activities
 
 
 
Proceeds from issuance of notes payable
6,397,542

 

Principal payments on notes payable
(4,397,542
)
 

Proceeds from issuance of convertible preferred stock, net of issuance costs
12,255,713

 
29,894,934

Proceeds from stock option exercises
2,705

 
14,983

Net cash provided by financing activities
14,258,418

 
29,909,917

Net (decrease) increase in cash and cash equivalents
(14,046,769
)
 
7,339,574

Cash and cash equivalents, beginning of period
18,153,647

 
12,962,381

Cash and cash equivalents, end of period
$
4,106,878

 
$
20,301,955

Supplemental disclosure of cash flow information
 
 
 
Interest paid
$
45,347

 
$


See Notes to unaudited Condensed Financial Statements.



4


IDEELI, INC.
NOTES TO CONDENSED FINANCIAL STATEMENTS
(unaudited)



1.    DESCRIPTION OF BUSINESS
Ideeli, Inc. (the "Company"), is a Delaware corporation founded in 2006. The Company is a members-only online shopping site operating in the United States. The Company commenced its operations in 2007 as ideeli.com. Members participate in limited-time online sales events featuring products from various brand partners across apparel, accessories, home, and beauty categories.
Subsequent to November 2, 2013, and as described in Note 9, Groupon, Inc. ("Groupon") acquired 100% of the equity interests of the Company on January 13, 2014.
2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Unaudited Interim Financial Information
The Company has prepared the accompanying condensed financial statements pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC") for interim financial reporting. These condensed financial statements are unaudited and, in the Company's opinion, include all adjustments, consisting of normal recurring adjustments and accruals, necessary for a fair presentation of the Company's condensed balance sheets, statements of operations and cash flows for the periods presented. Operating results for the periods presented are not necessarily indicative of the results to be expected for the full fiscal year ending February 1, 2014. Certain information and disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles ("U.S. GAAP") have been omitted in accordance with the rules and regulations of the SEC. These condensed financial statements should be read in conjunction with the Company's audited financial statements and accompanying notes as of and for the year ended February 2, 2013.
Fiscal Year End
The Company follows a retail calendar for reporting in which each quarter consists of 13 weeks and the year-end is the closest Saturday to January 31. For fiscal years 2014 and 2013, the Company's 39-week interim periods ended on November 2, 2013 and October 27, 2012, respectively.
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires estimates and assumptions that affect the reported amounts and classifications of assets and liabilities, revenue and expenses, and the related disclosures of contingent assets and liabilities in the condensed financial statements and accompanying notes. Estimates are utilized for, but not limited to, sales returns, inventory valuation, deferred tax asset valuation allowances and stock-based compensation. Actual results could differ from those estimates.
Cash and Cash Equivalents
The Company considers all highly-liquid investments with maturities of less than three months from the date of purchase to be cash equivalents. The Company's cash equivalents primarily include certificates of deposit and money market funds.
Accounts Receivable, Net
Accounts receivable primarily consist of amounts due and in transit from banks for credit card settlements and receivables from vendors and wholesalers. Credit card transactions are settled within several days after the sales transactions are processed.
Allowances for bad debts are provided based on loss histories and direct identification. The Company evaluates the adequacy of these reserves regularly based upon the most recent information available.
Inventories
Inventories, consisting of merchandise purchased for resale, are accounted for using the weighted-average method of accounting and are valued at the lower of cost or market value. All inventory consists of finished goods. The Company writes

5


IDEELI, INC.
NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
(unaudited)


down its inventory for estimated obsolescence and to the lower of cost or market value based upon assumptions about future demand and market conditions. If actual market conditions are less favorable than those projected by management, additional inventory write-downs may be required. Once established, the original cost of the inventory less the related inventory allowance represents a new cost basis.
Property and Equipment
Property and equipment are stated at cost less accumulated depreciation and amortization and primarily consist of infrastructure to host and maintain the Company's web-based sales platform as well as website development costs to expand the functionality of the website. Depreciation is computed utilizing the straight-line method based on the estimated useful lives of the assets, primarily from three to seven years. Leasehold improvements are amortized utilizing the straight-line method over the shorter of their estimated useful lives or the remaining lease term.
Impairment of Long-Lived Assets
Long-lived assets, such as property and equipment, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. If circumstances require that a long-lived asset or asset group be tested for possible impairment, the Company first compares the undiscounted cash flows expected to be generated by that long-lived asset or asset group to its carrying amount. If the carrying amount of the long-lived asset or asset group is not recoverable on an undiscounted cash flow basis, an impairment is recognized to the extent that the carrying amount exceeds its fair value.
Revenue Recognition
The Company recognizes revenue when the following criteria are met: persuasive evidence of an arrangement exists; delivery has occurred; the selling price is fixed or determinable; and collection is reasonably assured. Revenue is recognized, net of a provision for estimated sales returns and any customer credits issued, when title passes to the customer upon shipment of the merchandise. Sales taxes collected, when applicable, are excluded from revenue. The sales returns provision is estimated based on the Company's historical returns experience and its return policy, whereby returns are accepted within 14-21 days after the date of sale.
The Company issues customer credits as sales incentives and to satisfy refund requests. Customer credits are recorded as liabilities in the accompanying condensed balance sheet and are derecognized when redeemed by customers in connection with sales transactions or upon expiration.
Deferred revenue includes quarterly and annual membership subscriptions. Proceeds from subscription revenue are deferred at the time of sale and are recognized as revenue on a ratable basis over the term of the underlying subscription. Subscription revenue recognized for the 39-week interim periods ended November 2, 2013 and October 27, 2012 was $690,709 and $1,009,807, respectively.
Deferred revenue also includes deferred shipping revenues. In the fourth quarter of fiscal year 2013, the Company instituted a program whereby its customers would pay $9.95 for shipping on their initial orders and receive free shipping for the next 30 days on any subsequent orders. Based on this shipping policy, the Company recognizes the shipping revenue ratably over the 30-day period. As of November 2, 2013, the amount recorded as deferred shipping revenue was $186,000.
Cost of Revenues
Cost of revenues includes the cost of merchandise sold and certain other costs such as inventory write-downs, shipping and handling costs, direct costs to fulfill customer orders, amortization of website development costs and costs of website maintenance.
Advertising Costs
The Company's advertising costs include search engine, display ads, and email advertising. All costs associated with advertising are expensed in the month that the advertising takes place. For the 39-week interim periods ended November 2, 2013

6


IDEELI, INC.
NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
(unaudited)


and October 27, 2012, advertising expenses amounted to $4,220,468 and $5,363,134, respectively, and are included within "Marketing" on the accompanying condensed statements of operations.
Website Development Costs 
The Company capitalizes applicable website development costs incurred during the application and infrastructure development stage, and the Company expenses costs incurred during the planning and operating stages. The Company capitalized $1,491,608 and $1,675,117 of such costs for the 39-week interim periods ended November 2, 2013 and October 27, 2012, respectively.
Leases
The Company categorizes leases at their inception as either operating or capital leases and may receive renewal or expansion options, rent holidays, and leasehold improvement and other incentives on certain lease agreements. The Company recognizes lease costs on a straight-line basis, taking into account adjustments for free or escalating rental payments and deferred payment terms. Additionally, lease incentives are accounted for as a reduction of lease costs over the term of the agreement. Rent expense charged to operations differs from rent paid pursuant to certain of the Company’s leases mainly due to the effect of free-rent periods. The Company records rent expense associated with operating leases within "Selling, general and administrative" on the accompanying condensed statements of operations.
Income Taxes
The provision for income taxes is determined using the asset and liability method. Under this method, deferred tax assets and liabilities are calculated based upon the temporary differences between the financial statement and income tax bases of assets and liabilities using the enacted tax rates that are applicable in a given year. The deferred tax assets are recorded net of a valuation allowance when, based on the weight of available evidence, the Company believes it is more likely than not that some portion or all of the recorded deferred tax assets will not be realized in future periods. The Company considers many factors when assessing the likelihood of future realization of its deferred tax assets, including recent cumulative earnings experience, expectations of future taxable income and capital gains by taxing jurisdiction, the carry‑forward periods available for tax reporting purposes, the ability to carryback losses and other relevant factors. The Company allocates its valuation allowance to current and non-current deferred tax assets on a pro-rata basis. A change in the estimate of future taxable income may require an increase or decrease to the valuation allowance.
The Company utilizes a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes. The second step is to measure the tax benefit as the largest amount which is more than 50% likely of being realized upon ultimate settlement. The Company considers many factors when evaluating and estimating its tax positions and tax benefits, which may require periodic adjustments and which may not accurately forecast actual outcomes. As of November 2, 2013, the Company has no uncertain tax positions.
Stock-Based Compensation
The Company measures stock-based compensation cost for employee awards based on the grant-date fair value of those awards. Expense is recognized on a straight-line basis over the service period during which awards are expected to vest, net of estimated forfeitures. The Company includes stock-based compensation expense within "Selling, general and administrative" on the accompanying condensed statements of operations.
Effective with the acquisition of the Company on January 13, 2014, as discussed in Note 9, all stock options were cancelled.
Fair Value of Financial Instruments
Cash equivalents, restricted cash, accounts receivable, accounts payable and accrued expenses are reflected in the condensed financial statements at their cost, which approximates fair value due to their short-term nature.


7


IDEELI, INC.
NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
(unaudited)


Concentrations of Credit Risk
Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash, cash equivalents, and accounts receivable. Receivables from third-party credit cards are processed by financial institutions, which are monitored for financial stability. Management believes that it is not exposed to any significant risks related to its cash accounts.
3.    ACCOUNTS RECEIVABLE
Accounts receivable, net of allowances, as of November 2, 2013 is comprised of the following:
 
November 2,
 
2013
Credit card receivables
$
1,185,430

Receivables from vendors
207,293

Wholesalers and other receivables
138,026

Total accounts receivable
1,530,749

Less: allowance for doubtful accounts
(50,939
)
Accounts receivable, net
$
1,479,810

4.    PROPERTY, EQUIPMENT AND SOFTWARE, NET
Property, equipment and software, net as of November 2, 2013 is comprised of the following:
 
November 2,
 
2013
Website development
$
6,458,144

Computer equipment and software
4,229,365

Leasehold improvements
2,295,991

Furniture and fixtures
278,040

Studio equipment
242,939

Total property, equipment and software, gross
13,504,479

Less: accumulated depreciation and amortization
(5,420,896
)
Property, equipment and software, net
$
8,083,583

Depreciation and amortization expense for the 39-week interim periods ended November 2, 2013 and October 27, 2012 was $2,150,276 and $1,459,937, respectively.
5.    CONVERTIBLE PREFERRED STOCK
In June 2013, the Company completed the sale of 2,970,682 shares of Series E-1, Series E-2, and Series E-3 preferred stock ("Series E Preferred") at a price of $4.17 per share that resulted in gross proceeds of $12.4 million. Issuance costs related to the sale of Series E Preferred were approximately $0.1 million. Holders of the Series E Preferred shares are entitled to participate, senior to the holders of the other preferred shares and common stock on an as-converted basis, in any dividends paid on the common stock. Such dividends shall be noncumulative and shall be payable only when, as, and if declared by the Board. Holders of Series E Preferred shares were also issued warrants to purchase 4,456,025 shares of common stock at an exercise price of $0.18 per share. Holders of the Series E-1, Series E-2, and Series E-3 preferred shares have a liquidation preference per share of $6.26, $8.34, and $13.55, respectively. The holders of the preferred stock have the right to convert the preferred stock, at any time, into common stock. The conversion price of each class of preferred stock is initially 1:1 and is subject to an adjustment to reduce dilution in the event that the Company issues additional equity securities at a purchase price less than the applicable conversion price.

8


IDEELI, INC.
NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
(unaudited)


Because the Company’s stockholder agreements do not specify whether the common stockholders receive the same form of consideration as the convertible preferred stockholders upon the occurrence of a merger, a transaction resulting in a transfer of more than 50% of the Company’s voting power, or the disposition of all or substantially all of the Company’s assets or intellectual property (collectively, "in-substance liquidation events"), all of the Company’s outstanding convertible preferred shares are presented outside of permanent equity in the accompanying balance sheet.
6.    DEBT
The Company was party to a loan and security agreement ("Loan Agreement") with Square 1 Bank (the "Bank") that was amended in April 2013 and was scheduled to mature in April 2014. The Loan Agreement provided up to $12.0 million of availability for borrowings and letters of credit. The Loan Agreement included (i) a revolving credit line, (ii) one or more term loans in an aggregate principal amount not exceeding $1,500,000, and (iii) an equipment term loan that allowed a minimum of $250,000 equipment financing per quarter if necessary. Beginning in April 2013, all letters of credit require cash collateral. All borrowings bear interest at the greater of 3.00% above the prime rate or 7.00%. Interest payments were payable monthly and principal payments were payable monthly for term loans and prior to maturity for borrowings under the revolving credit line. As of November 2, 2013, there were letters of credit totaling $8.1 million primarily to secure open lines of credit with suppliers for inventory purchases and security deposits on office leases. These letters of credit expire between January 13, 2014 and October 20, 2014. As of November 2, 2013, the Company had borrowings outstanding of $2.0 million. As of November 2, 2013, available borrowings, after letters of credit, were $1.9 million.
On January 13, 2014, the Company’s Loan Agreement with Square 1 Bank was terminated and all outstanding borrowings were repaid. However, all letters of credit outstanding prior to the acquisition remain outstanding with Square 1 Bank and continue to require cash collateral.
7.    COMMITMENTS AND CONTINGENCIES
Operating Leases
The Company entered into two new leases for office space in New York, New York, in April and May of 2012. The terms of these leases are approximately 11 years, and the Company moved into the new locations in the third quarter of fiscal year 2013. Letters of credit were issued for security deposits of approximately $3.9 million, which is included in the $8.1 million of outstanding letters of credit described in Note 6.
Total rent expense for operating leases was $1,907,796 and $1,474,892 for the 39-week interim periods ended November 2, 2013 and February 2, 2013, respectively.
Legal Proceedings
The Company is party to various legal proceedings incident to the operation of its business. Management believes that the ultimate resolution of these matters will not have a material adverse effect on the Company’s financial position, results of operations, or cash flows.
8.    RELATED-PARTY TRANSACTIONS
During the 39-week interim periods ended November 2, 2013 and October 27, 2012 the Company paid $803,214 and $118,333, respectively, to a consulting services provider for which one of the Company's executives is a member of the board of directors. In addition, during the 39-week interim period ended October 27, 2012, the Company paid $57,071 to one of the Company's investors for consulting services.
9.    SUBSEQUENT EVENTS
On January 13, 2014, all of the equity interests of the Company were acquired by Groupon for an aggregate cash purchase price of approximately $43 million, subject to working capital adjustments.

9


IDEELI, INC.
NOTES TO CONDENSED FINANCIAL STATEMENTS (Continued)
(unaudited)


In addition, on January 13, 2014, the Company's Loan Agreement with Square 1 Bank was terminated and all outstanding borrowings were repaid. However, all letters of credit outstanding prior to the acquisition remain outstanding with Square 1 Bank and continue to require cash collateral.
Subsequent events have been evaluated through March 26, 2014, the date the financial statements were available to be issued.

10
EX-99.2 4 exhibit992-ideelifinancial.htm AUDITED FINANCIAL STATEMENTS Exhibit 99.2 - Ideeli Financials Audited
Exhibit 99.2





Ideeli, Inc.
Financial Statements as of and for the
Year Ended February 2, 2013, and
Independent Auditors’ Report


1




INDEPENDENT AUDITORS' REPORT
To the Board of Directors of Ideeli, Inc.
We have audited the accompanying financial statements of Ideeli, Inc. (the "Company"), which comprise the balance sheet as of February 2, 2013, and the related statements of operations, stockholders' deficit, and cash flows for the year then ended, and the related notes to the financial statements.
Management’s Responsibility for the Financial Statements
Management is responsible for the preparation and fair presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error.
Auditors’ Responsibility
Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the Company’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.
Opinion
In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Ideeli, Inc. as of February 2, 2013, and the results of its operations and its cash flows for the year then ended in accordance with accounting principles generally accepted in the United States of America.
/s/ Deloitte & Touche LLP
Philadelphia, Pennsylvania
March 26, 2014


2



IDEELI, INC.
BALANCE SHEET

 
February 2,
 
2013
Assets
 
Current assets:
 
Cash and cash equivalents
$
18,153,647

Accounts receivable, net
1,285,981

Inventories
11,632,576

Prepaid expenses and other current assets
1,741,929

Total current assets
32,814,133

Property, equipment and software, net
8,529,129

Total Assets
$
41,343,262

Liabilities and Equity
 
Current liabilities:
 
Accounts payable
$
775,447

Accrued supplier payables
7,949,121

Accrued expenses
9,691,569

Deferred revenue
514,300

Total current liabilities
18,930,437

Deferred rent
3,806,517

Total Liabilities
22,736,954

  Convertible preferred stock, $.0001 par value - 47,709,455 shares authorized:
 
    Series A - 7,189,801 shares designated, 7,120,250 issued and outstanding
3,774,899

      (liquidation preference $4,606,802)
 
    Series A-1 - 9,688,195 shares designated, 9,688,195 issued and outstanding
5,804,857

      (liquidation preference $6,268,262)
 
    Series B - 11,234,358 shares designated, 10,843,325 issued and outstanding
20,410,601

      (liquidation preference $20,797,497)
 
    Series C - 9,597,101 shares designated, 9,597,101 issued and outstanding
38,211,766

      (liquidation preference $41,181,160)
 
    Series D - 10,000,000 shares designated, 5,988,024 issued and outstanding
28,719,274

      (liquidation preference $30,986,301 including cumulative dividends)
 
Stockholders' Deficit
 
  Common stock, $.0001 par value, 70,000,000 shares authorized,
 
    10,019,763 shares issued
1,002

  Additional paid-in capital
2,177,160

  Treasury stock, 684,485 shares of common stock at cost
(1,050,000
)
  Accumulated deficit
(79,443,251
)
Total Stockholders' Deficit
(78,315,089
)
Total Liabilities and Stockholders' Deficit
$
41,343,262


See Notes to Financial Statements.


3



IDEELI, INC.
STATEMENT OF OPERATIONS

 
Year Ended
 
February 2, 2013
Revenue
$
113,421,580

Cost of revenue
90,567,995

Gross profit
22,853,585

Operating expenses:
 
Marketing
10,223,865

Selling, general and administrative
44,395,573

Total operating expenses
54,619,438

Loss from operations
(31,765,853
)
Interest income, net
14,087

Net loss
$
(31,751,766
)

See Notes to Financial Statements.



4



IDEELI, INC.
STATEMENT OF STOCKHOLDERS' DEFICIT

 
Common Stock
 
Treasury Stock
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional
 
 
 
Total
 
Number of
 
Par
 
Number of
 
Par
 
Paid-in
 
Accumulated
 
Stockholders’
 
Shares
 
Value
 
Shares
 
Value
 
Capital
 
Deficit
 
Deficit
Balance at January 31, 2012
10,007,705

 
$
1,000

 
684,485

 
$
(1,050,000
)
 
$
1,416,643

 
$
(47,691,485
)
 
$
(47,323,842
)
Exercise of stock options
12,058

 
2

 

 

 
18,881

 

 
18,883

Stock-based compensation

 

 

 

 
741,636

 

 
741,636

Net loss

 

 

 

 

 
(31,751,766
)
 
(31,751,766
)
Balance at February 2, 2013
10,019,763

 
$
1,002

 
684,485

 
$
(1,050,000
)
 
$
2,177,160

 
$
(79,443,251
)
 
$
(78,315,089
)

See Notes to Financial Statements.


5



IDEELI, INC.
STATEMENT OF CASH FLOWS

 
Year Ended
 
February 2, 2013
Operating activities
 
Net loss
$
(31,751,766
)
Adjustments to reconcile net loss to net cash used in operating activities:
 
Stock-based compensation
741,636

Depreciation and amortization
2,099,224

Change in assets and liabilities:
 
Accounts receivable
748,286

Inventories
1,420,572

Prepaid expenses and other current assets
(375,576
)
Accounts payable
(1,700,702
)
Accrued supplier payables
2,444,200

Accrued expenses
3,598,390

Deferred revenue
98,043

Deferred rent
3,764,816

Net cash used in operating activities
(18,912,877
)
Investing activities
 
Purchases of property and equipment and capitalized software
(6,007,426
)
Restricted cash
197,752

Net cash used in investing activities
(5,809,674
)
Financing activities
 
Issuance of convertible preferred stock, net of issuance costs paid
29,894,934

Proceeds from exercise of stock options
18,883

Net cash provided by financing activities
29,913,817

Net increase in cash and cash equivalents
5,191,266

Cash and cash equivalents, beginning of period
12,962,381

Cash and cash equivalents, end of period
$
18,153,647

 
 
Non-cash financing activities
 
Accrued convertible preferred stock issuance costs
$
1,175,660


See Notes to Financial Statements.


6



IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS



1.    DESCRIPTION OF BUSINESS
Ideeli, Inc. (the "Company"), is a Delaware corporation founded in 2006. The Company is a members-only online shopping site operating in the United States. The Company commenced its operations in 2007 as ideeli.com. Members participate in limited-time online sales events featuring products from various brand partners across apparel, accessories, home, and beauty categories.
Subsequent to February 2, 2013, and as described in Note 11, Groupon, Inc. ("Groupon") acquired 100% of the equity interests of the Company on January 13, 2014.
2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation
The financial statements have been prepared in accordance with U.S generally accepted accounting principles ("U.S. GAAP") and are denominated in U.S. currency.
Fiscal Year End
The Company follows a retail calendar for reporting in which each quarter consists of 13 weeks and the year-end is the closest Saturday to January 31. Fiscal year 2013 started on February 1, 2012 and ended on February 2, 2013.
Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires estimates and assumptions that affect the reported amounts and classifications of assets and liabilities, revenue and expenses, and the related disclosures of contingent assets and liabilities in the financial statements and accompanying notes. Estimates are utilized for, but not limited to, sales returns, inventory valuation, deferred tax asset valuation allowances and stock-based compensation. Actual results could differ from those estimates.
Cash and Cash Equivalents
The Company considers all highly-liquid investments with maturities of less than three months from the date of purchase to be cash equivalents. The Company's cash equivalents primarily include certificates of deposit and money market funds.
Accounts Receivable, Net 
Accounts receivable primarily consist of amounts due and in transit from banks for credit card settlements and receivables from vendors and wholesalers. Credit card transactions are settled within several days after the sales transactions are processed.
Allowances for bad debts are provided based on loss histories and direct identification. The Company evaluates the adequacy of these reserves regularly based upon the most recent information available.
Inventories
Inventories, consisting of merchandise purchased for resale, are accounted for using the weighted-average method of accounting and are valued at the lower of cost or market value. All inventory consists of finished goods. The Company writes down its inventory for estimated obsolescence and to the lower of cost or market value based upon assumptions about future demand and market conditions. If actual market conditions are less favorable than those projected by management, additional inventory write-downs may be required. Once established, the original cost of the inventory less the related inventory allowance represents a new cost basis.

7


IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS (Continued)


Property and Equipment
Property and equipment are stated at cost less accumulated depreciation and amortization and primarily consist of infrastructure to host and maintain the Company’s web-based sales platform as well as website development costs to expand the functionality of the website. Depreciation is computed utilizing the straight-line method based on the estimated useful lives of the assets, primarily from three to seven years. Leasehold improvements are amortized utilizing the straight-line method over the shorter of their estimated useful lives or the remaining lease term.
Impairment of Long-Lived Assets
Long-lived assets, such as property and equipment, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. If circumstances require that a long-lived asset or asset group be tested for possible impairment, the Company first compares the undiscounted cash flows expected to be generated by that long-lived asset or asset group to its carrying amount. If the carrying amount of the long-lived asset or asset group is not recoverable on an undiscounted cash flow basis, an impairment is recognized to the extent that the carrying amount exceeds its fair value.
Revenue Recognition
The Company recognizes revenue when the following criteria are met: persuasive evidence of an arrangement exists; delivery has occurred; the selling price is fixed or determinable; and collection is reasonably assured. Revenue is recognized, net of a provision for estimated sales returns and any customer credits issued, when title passes to the customer upon shipment of the merchandise. Sales taxes collected, when applicable, are excluded from revenue. The sales returns provision is estimated based on the Company’s historical returns experience and its return policy, whereby returns are accepted within 14-21 days after the date of sale.
The Company issues customer credits as sales incentives and to satisfy refund requests. Customer credits are recorded as liabilities in the accompanying balance sheet and are derecognized when redeemed by customers in connection with sales transactions or upon expiration.
Deferred revenue includes quarterly and annual membership subscriptions. Proceeds from subscription revenue are deferred at the time of sale and are recognized as revenue on a ratable basis over the term of the underlying subscription. Subscription revenue recognized for fiscal year 2013 was $1,270,658.
Deferred revenue also includes deferred shipping revenues. In the fourth quarter of fiscal year 2013, the Company instituted a program whereby its customers would pay $9.95 for shipping on their initial orders and receive free shipping for the next 30 days on any subsequent orders. Based on this shipping policy, the Company recognizes the shipping revenue ratably over the 30-day period. As of February 2, 2013, the amount recorded as deferred shipping revenue was $215,000.
Cost of Revenues
Cost of revenues includes the cost of merchandise sold and certain other costs such as inventory write-downs, shipping and handling costs, direct costs to fulfill customer orders, amortization of website development costs and costs of website maintenance.
Advertising Costs
The Company’s advertising costs include search engine, display ads, and email advertising. All costs associated with advertising are expensed in the month that the advertising takes place. For fiscal year 2013, advertising expenses of $6,912,351 is included within "Marketing" on the accompanying statement of operations.
Website Development Costs    
The Company capitalizes applicable website development costs incurred during the application and infrastructure development stage, and the Company expenses costs incurred during the planning and operating stages. The Company capitalized

8


IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS (Continued)


$2,131,727 of such costs for fiscal year 2013.
Leases
The Company categorizes leases at their inception as either operating or capital leases and may receive renewal or expansion options, rent holidays, and leasehold improvement and other incentives on certain lease agreements. The Company recognizes lease costs on a straight-line basis, taking into account adjustments for free or escalating rental payments and deferred payment terms. Additionally, lease incentives are accounted for as a reduction of lease costs over the term of the agreement. Rent expense charged to operations differs from rent paid pursuant to certain of the Company’s leases mainly due to the effect of free-rent periods. The Company records rent expense associated with operating leases within "Selling, general and administrative" on the accompanying statement of operations.
Income Taxes
The provision for income taxes is determined using the asset and liability method. Under this method, deferred tax assets and liabilities are calculated based upon the temporary differences between the financial statement and income tax bases of assets and liabilities using the enacted tax rates that are applicable in a given year. The deferred tax assets are recorded net of a valuation allowance when, based on the weight of available evidence, the Company believes it is more likely than not that some portion or all of the recorded deferred tax assets will not be realized in future periods. The Company considers many factors when assessing the likelihood of future realization of its deferred tax assets, including recent cumulative earnings experience, expectations of future taxable income and capital gains by taxing jurisdiction, the carry‑forward periods available for tax reporting purposes, the ability to carryback losses and other relevant factors. The Company allocates its valuation allowance to current and non-current deferred tax assets on a pro-rata basis. A change in the estimate of future taxable income may require an increase or decrease to the valuation allowance.
The Company utilizes a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes. The second step is to measure the tax benefit as the largest amount which is more than 50% likely of being realized upon ultimate settlement. The Company considers many factors when evaluating and estimating its tax positions and tax benefits, which may require periodic adjustments and which may not accurately forecast actual outcomes. As of February 2, 2013, the Company has no uncertain tax positions.
Stock-Based Compensation
The Company measures stock-based compensation cost for employee awards based on the grant-date fair value of those awards. Expense is recognized on a straight-line basis over the service period during which awards are expected to vest, net of estimated forfeitures. The Company includes stock-based compensation expense within "Selling, general and administrative" on the accompanying statement of operations.
Effective with the acquisition of the Company on January 13, 2014, as discussed in Note 11, all stock options were cancelled.
Fair Value of Financial Instruments
Cash equivalents, restricted cash, accounts receivable, accounts payable and accrued expenses are reflected in the financial statements at their cost, which approximates fair value due to their short-term nature.
Concentrations of Credit Risk
Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash, cash equivalents, and accounts receivable. Receivables from third-party credit cards are processed by financial institutions, which are monitored for financial stability. Management believes that it is not exposed to any significant risks related to its cash accounts.

9


IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS (Continued)


3.    ACCOUNTS RECEIVABLE
Accounts receivable, net of allowances, as of February 2, 2013 is comprised of the following:
 
February 2,
 
2013
Credit card receivables
$
576,458

Receivables from vendors
354,967

Wholesalers and other receivables
405,704

Total accounts receivable
1,337,129

Less: allowance for doubtful accounts
(51,148
)
Accounts receivable, net
$
1,285,981


4.    PROPERTY, EQUIPMENT AND SOFTWARE, NET
Property, equipment and software, net as of February 2, 2013 is comprised of the following:
 
February 2,
 
2013
Website development
$
4,966,536

Computer equipment and software
4,111,664

Leasehold improvements
2,201,280

Furniture and fixtures
278,040

Studio equipment
242,939

Total property, equipment and software, gross
11,800,459

Less: accumulated depreciation and amortization
(3,271,330
)
Property, equipment and software, net
$
8,529,129

Depreciation and amortization expense for fiscal year 2013 was $2,099,224.
5.    STOCKHOLDERS' EQUITY
Convertible Preferred Stock
Preferred stock issued and outstanding as of February 2, 2013 is comprised of the following:
 
 
 
 
Shares Issued
 
Original
Class of Preferred Stock
 
Date Issued
 
and Outstanding
 
Issue Price
Series A Preferred
 
11/16/2007
 
7,120,250 shares
 
$0.647 per share
Series A-1 Preferred
 
1/15/2009
 
9,688,195 shares
 
$0.647 per share
Series B Preferred
 
11/30/2009
 
10,843,325 shares
 
$1.918 per share
Series C Preferred
 
4/27/2011
 
9,597,101 shares
 
$4.291 per share
Series D Preferred
 
6/7/2012
 
5,988,024 shares
 
$5.010 per share

10


IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS (Continued)


The table below summarizes convertible preferred stock activity for fiscal year 2013:
 
Series A, B, C, and D Convertible Preferred Stock
 
Number of
 
 
 
Shares
 
Amount
Balance at January 31, 2012
37,248,871

 
$
68,202,123

Issuance of Series D convertible preferred stock (net of stock issuance costs of $1,280,726)
5,988,024

 
28,719,274

Balance at February 2, 2013
43,236,895

 
$
96,921,397

The holders of the Series D preferred stock are entitled to participate, pari passu with the holders of Series C preferred stock and senior to the holders of the other series of preferred stock and common stock, on an as-converted basis in any dividends paid on common stock. In addition, the holders of the Series D preferred stock are entitled to an annual 5% cumulative dividend payable upon a liquidation, acquisition, or asset transfer. Cumulative dividends in arrears on the Series D preferred stock as of February 2, 2013 totaled $986,301 ($0.16 per share). The holders of the Series C preferred stock are entitled to participate, pari passu with the holders of Series D preferred stock and senior to the holders of the other series of preferred stock and common stock, on an as-converted basis in any dividends paid on common stock. The holders of the Series B preferred stock are entitled to receive, senior to the Series A and Series A-1 preferred stock, 8% noncumulative dividends when, as, and if declared by the board of directors (the "Board"). The holders of the Series A preferred stock and Series A-1 preferred stock are entitled to receive, senior to the common stock, 8% noncumulative dividends when, as, and if declared by the Board.
In the event of any liquidation, dissolution, or winding up of the Company, or upon the occurrence of a merger, a transaction resulting in a transfer of more than 50% of the Company’s voting power, or the disposition of all or substantially all of the Company’s assets or intellectual property (collectively, "in-substance liquidation events"), the holders of the Series D preferred stock will be entitled to receive, senior to the holders of the other series of preferred stock and common stock, a per-share amount equal to the original purchase price plus any declared but unpaid dividends (the "Series D Liquidation Preference"). After the payment of the Series D Liquidation Preference to the holders of the Series D preferred stock, the holders of the Series C preferred stock will be entitled to receive, senior to the holders of Series A preferred stock, Series A-1 preferred stock, Series B preferred stock, and common stock, a per-share amount equal to the original purchase price plus any declared but unpaid dividends (the "Series C Liquidation Preference"). After the payment of the Series C Liquidation Preference to the holders of the Series C preferred stock, the holders of the Series B preferred stock and Series A-1 preferred stock will be entitled to receive, senior to the holders of Series A preferred stock and common stock, a per-share amount equal to the applicable original purchase price plus any declared but unpaid dividends (the "Series B and Series A-1 Liquidation Preference"). After the payment of the Series B and Series A-1 Liquidation Preference to the holders of the Series B preferred stock and Series A-1 preferred stock, the holders of the Series A preferred stock will be entitled to receive, senior to the holders of common stock, a per-share amount equal to the original purchase price plus any declared but unpaid dividends (the "Series A Liquidation Preference"). After the payment of the Series A Liquidation Preference, any remaining assets will be distributed among the holders of the common stock and the Series C preferred stock pro rata on an as-converted to common stock basis. Because the Company's stockholder agreements do not specify whether the common stockholders receive the same form of consideration as the convertible preferred stockholders upon the occurrence of an in-substance liquidation event, the convertible preferred shares are presented outside of permanent equity in the accompanying balance sheet.
The holders of the preferred stock have the right to convert the preferred stock, at any time, into common stock. The conversion price of each class of preferred stock is initially 1:1 and is subject to an adjustment to reduce dilution in the event that the Company issues additional equity securities at a purchase price less than the applicable conversion price. The conversion price is also subject to proportional adjustment for stock splits, stock dividends, recapitalizations, and similar equity restructurings. Upon the closing of a firmly underwritten public offering with gross proceeds to the Company of not less than $55 million, all shares of preferred stock will be automatically converted into common stock at the then-applicable conversion price.
The preferred stock votes together with the common stock on an as-converted basis and not as a separate class except as specifically provided in the Company’s amended and restated certificate of incorporation or otherwise required by law.

11


IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS (Continued)


Warrants 
As of February 2, 2013, the Company had outstanding warrants to acquire 391,033 shares of Series B preferred stock for an exercise price of $1.918 per share and 16,026 shares of common stock for an exercise price of $1.56 per share. These warrants were issued in prior period financing transactions. Exercise of the Series B preferred stock warrants is contingent on the Company achieving a minimum revenue threshold in the Japanese market. The Company has no operations in Japan and the warrants had a fair value of zero as of and for the year ended February 2, 2013.
6.    STOCK AWARDS
In November 2007, the Board and stockholders approved the Ideeli, Inc. 2007 Equity Incentive Plan (the "Plan"), under which incentive stock options, nonqualified stock options, restricted stock awards, restricted stock unit awards, and stock appreciation rights may be issued to the Company’s employees, directors, and consultants. The number of shares that have been authorized to be issued or used under the Plan totals 6,008,451. The stock issuable under the Plan will be shares authorized but unissued or reacquired common stock, including shares repurchased by the Company on the open market.
Under the terms of the Plan, a 10% stockholder will not be granted an incentive stock option unless the exercise price of such option is at least 110% of the fair market value of the common stock on the date of grant and the option is not exercisable after the expiration of five years from the date of grant. Subject to the provisions regarding 10% stockholders, no option will be exercisable after the expiration of 10 years from the date of its grant, and the exercise price of each option will not be less than 100% of the fair market value of the common stock subject to the option on the date the option is granted.
The Company records compensation for employee awards based on the fair value of options on the date of grant. The Company determined the grant date fair value of options issued to employees during fiscal year 2013 using the Black-Scholes-Merton option-pricing model with the following weighted-average assumptions:
 
Year Ended
 
February 2, 2013
Dividend yield
              - %
Expected volatility
80.00%
Risk-free interest rate
0.78% – 1.82%
Expected term
8.05 years
Expected volatility for fiscal year 2013 was calculated using the historical volatility of the stocks of publicly traded retail and e-commerce companies. The expected terms of the options represents the period of time the options are expected to be outstanding. The risk-free interest rate is based on U.S. Treasury yields for securities with terms approximating the estimated expected life of the options. The assumptions used in the Black-Scholes-Merton option-pricing model are highly subjective and can materially affect the resulting valuation. The weighted-average fair value of options granted for fiscal year 2013 was approximately $0.25 per option.
The Company recognized stock-based compensation expense of $741,636 for fiscal year 2013 related to stock awards issued under the Plan.
As of February 2, 2013 there was $703,123 of unrecognized compensation cost related to unvested stock-based compensation arrangements granted under the Plan that are expected to be recognized over a remaining weighted-average period of 48 months. The weighted-average contractual term of stock options outstanding as of February 2, 2013 is 8.0 years.

12


IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS (Continued)


The table below summarizes stock option activity for fiscal year 2013:
 
Outstanding
 
Exercisable
 
 
 
Weighted
 
 
 
Weighted
 
 
 
Average
 
 
 
Average
 
 
 
Exercise
 
 
 
Exercise
 
Shares
 
Price
 
Shares
 
Price
Outstanding at January 31, 2012
4,979,186

 
$
1.16

 
2,069,009

 
$
0.73

  Granted
3,064,884

 
0.40

 
 
 
 
  Exercised
(12,058
)
 
1.57

 
 
 
 
  Forfeited
(2,784,114
)
 
1.17

 
 
 
 
Outstanding at February 2, 2013
5,247,898

 
$
0.71

 
3,178,983

 
$
0.63

7.    INCOME TAXES
The deferred income tax assets and liabilities consisted of the following components as of February 2, 2013:
 
February 2,
 
2013
Deferred tax assets:
 
  Net operating loss carryforwards
$
27,717,286

  Customer credits
535,530

  Inventories
959,564

  Accrued bonuses and severance
268,746

  Deferred rent
435,980

  Equity compensation and other
246,701

Total deferred tax assets
30,163,807

Less valuation allowances
(30,109,308
)
Deferred tax assets, net of valuation allowance
54,499

Deferred tax liabilities:
 
  Property and equipment
(54,499
)
Total deferred tax liabilities
(54,499
)
Net deferred tax asset (liability)
$

The realization of deferred tax assets is dependent upon a variety of factors, including the generation of future taxable income, the reversal of deferred tax liabilities, and tax planning strategies. Based upon the Company’s historical operating losses and the uncertainty of future taxable income, management has provided a full valuation allowance against its net deferred tax assets as of February 2, 2013.

13


IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS (Continued)


The items accounting for differences between the income tax provision or benefit computed at the federal statutory rate and the provision for income taxes for fiscal year 2013 were as follows:
 
 
Year Ended February 2, 2013
U.S. federal income tax (benefit) provision at statutory rate
 
(11,113,118
)
State income taxes, net of federal benefits
 
(1,440,243
)
Change in valuation allowances
 
11,755,119

Non-deductible stock-based compensation expense
 
162,460

Non-deductible or non-taxable items
 
635,782

Provision for income taxes
 

As of February 2, 2013, the Company had federal and state net operating loss carryforwards available of approximately $69,514,193 and $40,095,428, respectively, to offset future federal and state taxable income. If not utilized, net operating losses will expire through 2033 in various amounts.
Under the Tax Reform Act of 1986, the utilization of a corporation’s net operating loss carryforwards is limited following a change in ownership of greater than 50% within a three-year period. Due to the Company’s equity transactions, the Company’s net operating loss carryforwards may be subject to an annual limitation generally determined by multiplying the market value of the Company before ownership change by the federal long-term tax exempt rate then in effect.
The Company is subject to taxation in the United States and state jurisdictions. The Company is currently under IRS audit for the 2010 tax year. It is likely that the examination phase of this audit will conclude in the next 12 months. The tax years 2011 to 2013 remain open to examination by the taxing jurisdictions in which the Company is subject to tax.
8.    DEBT
The Company was party to a loan and security agreement ("Loan Agreement") with Square 1 Bank (the "Bank") that was amended in April 2013 and was scheduled to mature in April 2014. The Loan Agreement provided up to $12.0 million of availability for borrowings and letters of credit. The Loan Agreement included (i) a revolving credit line, (ii) one or more term loans in an aggregate principal amount not exceeding $1,500,000, and (iii) an equipment term loan that allowed a minimum of $250,000 equipment financing per quarter if necessary. Beginning in April 2013, all letters of credit require cash collateral. All borrowings bear interest at the greater of 3.00% above the prime rate or 7.00%. Interest payments were payable monthly and principal payments were payable monthly for term loans and prior to maturity for borrowings under the revolving credit line. As of February 2, 2013, there were letters of credit totaling $9.1 million primarily to secure open lines of credit with suppliers for inventory purchases and security deposits on office leases. These letters of credit expire between March 28, 2013 and January 13, 2014. As of February 2, 2013, the Company did not have any borrowings outstanding. As of February 2, 2013, available borrowings, after letters of credit, were $2.9 million.
On January 13, 2014, the Company’s Loan Agreement with Square 1 Bank was terminated and all outstanding borrowings were repaid. However, all letters of credit outstanding prior to the acquisition remain outstanding with Square 1 Bank and continue to require cash collateral.
9.    COMMITMENTS AND CONTINGENCIES
Operating Leases
The Company entered into two new leases for office space in New York, New York, in April and May of 2012. The terms of these leases are approximately 11 years, and the Company moved into the new locations in the third quarter of fiscal year 2013. Letters of credit were issued for security deposits of approximately $3.9 million, which is included in the $9.1 million of outstanding letters of credit described in Note 8.

14


IDEELI, INC.
NOTES TO FINANCIAL STATEMENTS (Continued)


Total rent expense for operating leases was $2,136,904 for fiscal year 2013. As of February 2, 2013, minimum rental commitments under all noncancelable operating leases are as follows:
 
Amount
2014
$
2,219,255

2015
2,626,247

2016
2,619,850

2017
2,613,292

2018
2,606,567

Thereafter
13,530,639

 
$
26,215,850

Legal Proceedings
The Company is party to various legal proceedings incident to the operation of its business. Management believes that the ultimate resolution of these matters will not have a material adverse effect on the Company’s financial position, results of operations, or cash flows.
10.    RELATED-PARTY TRANSACTIONS
During fiscal year 2013, the Company paid $565,998 to a consulting services provider for which one of the Company’s executives is a member of the board of directors. In addition, the Company paid $57,071 to one of the Company’s investors for consulting services.
11.    SUBSEQUENT EVENTS
In June 2013, the Company issued 2,970,682 shares of Series E-1, Series E-2, and Series E-3 preferred stock ("Series E Preferred") at a price of $4.17 per share that resulted in gross proceeds of $12.4 million. Issuance costs related to the sale of Series E Preferred were approximately $0.1 million. Holders of the Series E Preferred shares are entitled to participate, senior to the holders of the other preferred shares and common stock on an as-converted basis, in any dividends paid on the common stock. Such dividends are noncumulative and are payable only when, as, and if declared by the Board. Holders of Series E Preferred shares were also issued warrants to purchase 4,456,025 shares of common stock at an exercise price of $0.18 per share. Holders of the Series E-1, Series E-2, and Series E-3 preferred shares have a liquidation preference per share of $6.26, $8.34, and $13.55, respectively.
On January 13, 2014, all of the equity interests of the Company were acquired by Groupon for an aggregate cash purchase price of approximately $43 million, subject to working capital adjustments.
In addition, on January 13, 2014, the Company’s Loan Agreement with Square 1 Bank was terminated and all outstanding borrowings were repaid. However, all letters of credit outstanding prior to the acquisition remain outstanding with Square 1 Bank and continue to require cash collateral.
Subsequent events have been evaluated through March 26, 2014, the date the financial statements were available to be issued.


15
EX-99.3 5 exhibit993-ideeliproformaf.htm PRO FORMA FINANCIALS Exhibit 99.3 - Ideeli Pro Forma Financials
Exhibit 99.3

UNAUDITED PRO FORMA CONDENSED COMBINED CONSOLIDATED FINANCIAL STATEMENTS
On January 13, 2014, Groupon, Inc., ("Groupon" or the "Company") through its direct subsidiary Groupon Esteban, Inc., completed the acquisition of all the outstanding equity interests of Ideeli, Inc., for $42.7 million in cash.

The following unaudited pro forma condensed combined consolidated financial statements have been derived by the application of pro forma adjustments to the Company's historical consolidated financial statements. The unaudited pro forma condensed combined balance sheet as of September 30, 2013 for Groupon, Inc. and Ideeli, Inc. is presented as if the acquisition had occurred on September 30, 2013. The unaudited pro forma condensed combined statement of operations of Groupon, Inc. and Ideeli, Inc. for the nine months ended September 30, 2013 and for the year ended December 31, 2012 are presented as if the acquisition had occurred on January 1, 2012. The unaudited pro forma condensed combined consolidated financial statements are being provided for illustrative purposes only and do not purport to represent what our results of operations or financial position would have been if the transaction had occurred on the dates indicated and are not intended to project our results of operations or financial position for any future period. Any of the factors underlying these estimates and assumptions may change or prove to be materially different and the estimates and assumptions may not be representative of facts existing upon finalization of the acquisition.

The acquisition has been accounted for using the acquisition method of accounting. Under the acquisition method of accounting, the total acquisition price presented in the accompanying unaudited pro forma condensed combined consolidated financial statements has been preliminarily allocated to the assets acquired and liabilities assumed based on their estimated fair values as of the acquisition date. Acquired goodwill represents the premium the Company paid over the fair value of the net tangible and intangible assets acquired. The unaudited pro forma condensed combined consolidated financial statements contained herein do not reflect the costs of any integration activities or benefits that may result from realization of future cost savings from operating efficiencies, or any revenue, tax, or other synergies that may result from the acquisition.

The unaudited pro forma adjustments are based on estimates, available information and certain assumptions that the Company believes are reasonable. The unaudited pro forma adjustments and primary assumptions are described in the accompanying notes. The unaudited pro forma condensed combined consolidated financial statements and the related notes should be read in conjunction with the financial statements and the accompanying notes of Ideeli, Inc. included in Exhibit 99.1 and 99.2 of this Current Report on Form 8-K/A for the year ended February 2, 2013 and for the 39 weeks ended November 2, 2013 and October 27, 2012, respectively, and the historical consolidated financial statements and accompanying notes of Groupon, Inc. included in the Company's Annual Report on Form 10-K for the year ended December 31, 2012 and the Company’s Quarterly Report on Form 10-Q for the period ended September 30, 2013.



1



GROUPON, INC.
UNAUDITED PRO FORMA CONDENSED COMBINED CONSOLIDATED
BALANCE SHEET
As of September 30, 2013
(in thousands)
 
Groupon, Inc. Historical (unaudited)
 
Ideeli, Inc.(1) Historical (unaudited)
 
Pro Forma Adjustments (2)
 
Notes
 
Pro Forma Combined
Assets
 
 
 
 
 
 
 
 
 
 
 
Current assets:
 
 
 
 
 
 
 
 
 
 
 
Cash and cash equivalents
$
1,139,857

 
$
4,107

 
$

 
$
(42,740
)
 
a
 
$
1,101,224

Restricted Cash

 
8,092

 
(8,092
)
 
 
 
b
 

Accounts receivable, net
86,233

 
1,480

 

 

 
 
 
87,713

Deferred income taxes
30,692

 

 

 
435

 
c
 
31,127

Inventories

 
10,257

 
(10,257
)
 
 
 
b
 
 
Prepaid expenses and other current assets
136,543

 
1,279

 
18,349

 

 
b
 
156,171

Total current assets
1,393,325

 
25,215

 

 
(42,305
)
 
 
 
1,376,235

Property, equipment and software, net
126,881

 
8,083

 
(3,433
)
 
3,600

 
d
 
135,131

Goodwill
218,224

 

 

 
3,678

 
e
 
221,902

Intangible assets, net
33,182

 

 

 
17,890

 
f
 
51,072

Investments
104,130

 

 

 

 
 
 
104,130

Deferred income taxes, non-current
29,476

 

 

 
5,083

 
c
 
34,559

Other non-current assets
45,322

 

 

 

 
 
 
45,322

Total Assets
$
1,950,540

 
$
33,298

 
$
(3,433
)
 
$
(12,054
)
 
 
 
$
1,968,351

Liabilities and Equity
 
 
 
 
 
 
 
 
 
 
 
Current liabilities:
 
 
 
 
 
 
 
 
 
 
 
Accounts payable
$
33,684

 
$
1,506

 
$

 
$

 
 
 
$
35,190

Accrued merchant and supplier payables
591,476

 
3,924

 

 

 
 
 
595,400

Accrued expenses
211,718

 
8,948

 
(1,200
)
 
450

 
g, h
 
219,916

Deferred income taxes, current
52,216

 

 

 

 
 
 
52,216

Notes payable

 
2,000

 
(2,000
)
 

 
g
 

Other current liabilities
126,764

 
407

 

 

 
 
 
127,171

Total current liabilities
1,015,858

 
16,785

 
(3,200
)
 
450

 
 
 
1,029,893

Deferred income taxes, non-current
20,356

 

 

 

 
 
 
20,356

Other non-current liabilities
105,529

 
4,226

 

 

 
 
 
109,755

Total Liabilities
1,141,743

 
21,011

 
(3,200
)
 
450

 
 
 
1,160,004

 
 
 
 
 
 
 
 
 
 
 
 
Convertible preferred stock

 
109,177

 
(109,177
)
 

 
i
 

 
 
 
 
 
 
 
 
 
 
 
 
Stockholders' Equity
 
 
 
 
 
 
 
 
 
 
 
Class A common stock
66

 

 

 

 
 
 
66

Class B common stock

 

 

 

 
 
 

Common stock

 
1

 
(1
)
 

 
i
 

Additional paid-in capital
1,563,815

 
2,495

 
(2,495
)
 

 
i
 
1,563,815

Treasury stock, at cost
(9,014
)
 
(1,050
)
 
1,050

 

 
i
 
(9,014
)
Accumulated deficit
(767,623
)
 
(98,336
)
 
98,336

 
(450
)
 
h, i
 
(768,073
)
Accumulated other comprehensive income
23,579

 

 

 

 
 
 
23,579

Total Groupon, Inc. Stockholders' Equity
810,823

 
(96,890
)
 
96,890

 
(450
)
 
 
 
810,373

Noncontrolling interests
(2,026
)
 

 

 

 
 
 
(2,026
)
Total Equity
808,797

 
(96,890
)
 
96,890

 
(450
)
 
 
 
808,347

Total Liabilities and Equity
$
1,950,540

 
$
33,298

 
$
(15,487
)
 
$

 
 
 
$
1,968,351

   
The accompanying notes are an integral part of, and should be read together with, this unaudited pro forma condensed combined consolidated balance sheet.
(1) Ideeli, Inc. financial information is as of November 2, 2013.
(2) See Note 2 in the accompanying notes for discussion of pro forma adjustments.

2




GROUPON, INC.
UNAUDITED PRO FORMA CONDENSED COMBINED CONSOLIDATED
STATEMENT OF OPERATIONS
For the nine months ended September 30, 2013
(in thousands, except share and per share amounts)

 
Groupon, Inc. Historical (unaudited)
 
Ideeli, Inc.(1) Historical (unaudited)
 
Pro Forma Adjustments (2)
 
Notes
 
Pro Forma Combined
Revenue:
 
 
 
 
 
 
 
 
 
 
 
Third party and other
$
1,252,966

 
$

 
$

 
$

 
 
 
$
1,252,966

Direct
552,242

 
69,171

 

 

 
 
 
621,413

Total revenue
1,805,208

 
69,171

 

 

 
 
 
1,874,379

Cost of revenue:
 
 
 
 
 
 
 
 
 
 
 
Third party and other
179,524

 

 

 

 
 
 
179,524

Direct
502,359

 
54,377

 
1,559

 

 
j
 
558,295

Total cost of revenue
681,883

 
54,377

 
1,559

 

 
 
 
737,819

Gross profit
1,123,325

 
14,794

 
(1,559
)
 

 
 
 
1,136,560

Operating expenses:
 
 
 
 
 
 
 
 
 
 
 
Marketing
158,319

 
5,725

 

 

 
 
 
164,044

Selling, general and administrative
904,880

 
27,921

 
(2,933
)
 
4,583

 
j, k
 
934,451

Acquisition-related benefit, net
(2,276
)
 

 

 

 
 
 
(2,276
)
  Total operating expenses
1,060,923

 
33,646

 
(2,933
)
 
4,583

 
 
 
1,096,219

Income (loss) from operations
62,402

 
(18,852
)
 
1,374

 
(4,583
)
 
 
 
40,341

Loss on equity method investments
(58
)
 

 

 

 
 
 
(58
)
Other expense, net
(9,772
)
 
(41
)
 

 

 
 
 
(9,813
)
Income (loss) before provision for income taxes
52,572

 
(18,893
)
 
1,374

 
(4,583
)
 
 
 
30,470

Provision for income taxes
62,657

 

 

 

 
 
 
62,657

Net (loss) income
(10,085
)
 
(18,893
)
 
1,374

 
(4,583
)
 
 
 
(32,187
)
Net income attributable to noncontrolling interests
(4,061
)
 

 

 

 
 
 
(4,061
)
Net (loss) income attributable to Groupon, Inc.
$
(14,146
)
 
$
(18,893
)
 
$
1,374

 
$
(4,583
)
 
 
 
$
(36,248
)
 
 
 
 
 
 
 
 
 
 
 
 
Net loss per share
 
 
 
 
 
 
 
 
 
 
 
Basic
$(0.02)
 
 
 
 
 
 
 
 
 
$(0.05)
Diluted
$(0.02)
 
 
 
 
 
 
 
 
 
$(0.05)
 
 
 
 
 
 
 
 
 
 
 
 
Weighted average number of shares outstanding
 
 
 
 
 
 
 
 
 
 
 
Basic
662,531,567

 
 
 
 
 
 
 
 
 
662,531,567

Diluted
662,531,567

 
 
 
 
 
 
 
 
 
662,531,567

 
The accompanying notes are an integral part of, and should be read together with, this unaudited pro forma condensed combined consolidated statement of operations.
(1) Ideeli, Inc. financial information is for the 39 weeks ended November 2, 2013.
(2) See Note 2 in the accompanying notes for discussion of pro forma adjustments.

3



GROUPON, INC.
UNAUDITED PRO FORMA CONDENSED COMBINED CONSOLIDATED
STATEMENT OF OPERATIONS
For the year ended December 31, 2012
(in thousands, except share and per share amounts)

 
Groupon, Inc. Historical
 
Ideeli, Inc.(1)  Historical
 
Pro Forma Adjustments (2)
 
Notes
 
Pro Forma Combined
Revenue:
 
 
 
 
 
 
 
 
 
 
 
Third party and other
$
1,879,729

 
$

 
$

 
$

 
 
 
$
1,879,729

Direct
454,743

 
113,422

 

 

 
 
 
568,165

Total revenue
2,334,472

 
113,422

 

 

 
 
 
2,447,894

Cost of revenue:
 
 
 
 
 
 
 
 
 
 
 
Third party and other
297,739

 

 

 

 
 
 
297,739

Direct
421,201

 
90,568

 
2,657

 

 
j
 
514,426

Total cost of revenue
718,940

 
90,568

 
2,657

 

 
 
 
812,165

Gross profit
1,615,532

 
22,854

 
(2,657
)
 

 
 
 
1,635,729

Operating expenses:
 
 
 
 
 
 
 
 
 
 
 
Marketing
336,854

 
10,224

 

 

 
 
 
347,078

Selling, general and administrative
1,179,080

 
44,396

 
(3,826
)
 
6,110

 
j, k
 
1,225,760

Acquisition-related benefit, net
897

 

 

 

 
 
 
897

  Total operating expenses
1,516,831

 
54,620

 
(3,826
)
 
6,110

 
 
 
1,573,735

Income (loss) from operations
98,701

 
(31,766
)
 
1,169

 
(6,110
)
 
 
 
61,994

Loss on equity method investments
(9,925
)
 

 

 

 
 
 
(9,925
)
Other income, net
6,166

 
14

 

 

 
 
 
6,180

Income (loss) before provision for income taxes
94,942

 
(31,752
)
 
1,169

 
(6,110
)
 
 
 
58,249

Provision for income taxes
145,973

 

 

 

 
 
 
145,973

Net (loss) income
(51,031
)
 
(31,752
)
 
1,169

 
(6,110
)
 
 
 
(87,724
)
Net income attributable to noncontrolling interests
(3,742
)
 

 

 

 
 
 
(3,742
)
Net (loss) income attributable to Groupon, Inc.
(54,773
)
 
(31,752
)
 
1,169

 
(6,110
)
 
 
 
(91,466
)
Adjustment of redeemable noncontrolling interests to redemption value
(12,604
)
 

 

 

 
 
 
(12,604
)
Net (loss) income attributable to common stockholders
$
(67,377
)
 
$
(31,752
)
 
$
1,169

 
$
(6,110
)
 
 
 
$
(104,070
)
 
 
 
 
 
 
 
 
 
 
 
 
Net loss per share
 
 
 
 
 
 
 
 
 
 
 
Basic
$(0.10)
 
 
 
 
 
 
 
 
 
$(0.16)
Diluted
$(0.10)
 
 
 
 
 
 
 
 
 
$(0.16)
 
 
 
 
 
 
 
 
 
 
 
 
Weighted average number of shares outstanding
 
 
 
 
 
 
 
 
 
 
 
Basic
650,214,119

 
 
 
 
 
 
 
 
 
650,214,119

Diluted
650,214,119

 
 
 
 
 
 
 
 
 
650,214,119

 
The accompanying notes are an integral part of, and should be read together with, this unaudited pro forma condensed combined consolidated statement of operations.
(1) Ideeli, Inc. financial information is for the year ended February 2, 2013.
(2) See Note 2 in the accompanying notes for discussion of pro forma adjustments.

4




NOTES TO UNAUDITED PRO FORMA CONDENSED COMBINED CONSOLIDATED FINANCIAL STATEMENTS
1. PRELIMINARY ESTIMATED ACQUISITION PRICE ALLOCATION
    The preliminary acquisition price allocation for Ideeli, Inc. is based on estimates, assumptions, and valuations which have not yet been finalized. Accordingly, the pro forma adjustments to allocate the acquisition consideration will remain preliminary until Groupon management determines the fair values of assets acquired, net of liabilities assumed. The final amounts allocated to assets acquired and liabilities assumed could differ materially from the amounts presented in the unaudited pro forma condensed combined consolidated financial statements. The preliminary amounts allocated to the net assets acquired and liabilities assumed are based on Groupon management's current best estimates. The fair values of net tangible assets acquired are expected to approximate their net carrying amounts.
The following table summarizes the preliminary allocation of the aggregate cash acquisition price of $42.7 million:
Preliminary Acquisition Price Allocation (in thousands)
 
 
Cash and cash equivalents
 
$
4,107

Accounts receivable, net
 
1,480

Deferred income taxes
 
435

Prepaid expenses and other current assets
 
19,628

Property, equipment and software, net
 
8,250

Goodwill
 
3,678

Intangible assets:
 
 
Subscriber relationships
 
5,490

Brand relationships
 
7,900

Trade name
 
4,500

Deferred income taxes, non-current
 
5,083

Total assets acquired
 
60,551

Accounts payable
 
1,506

Accrued supplier payables
 
3,924

Accrued expenses
 
7,748

Other current liabilities
 
407

Other non-current liabilities
 
4,226

Total liabilities assumed
 
17,811

Total Acquisition Price
 
$
42,740

2. PRO FORMA ADJUSTMENTS TO UNAUDITED CONDENSED COMBINED CONSOLIDATED FINANCIAL STATEMENTS
The final acquisition price allocation may result in different allocations for tangible and intangible assets than presented in the unaudited pro forma condensed combined consolidated financial statements and these notes, and those differences may be material.
Balance Sheet
a.
Adjustment to reflect the cash paid for acquisition consideration.
b.
Adjustment to reclassify Ideeli, Inc.'s $8.1 million of restricted cash and $10.3 million of inventories as of September 30, 2013 to prepaid expenses and other current assets to conform to Groupon's presentation.
c.
Adjustment to record the estimated preliminary net deferred tax asset increase of $5.5 million related to the acquisition.

5


NOTES TO UNAUDITED PRO FORMA CONDENSED COMBINED CONSOLIDATED FINANCIAL STATEMENTS
(Continued)

d.
Adjustment to record the preliminary fair value estimate of Ideeli, Inc.'s website in connection with the acquisition and to reverse the net book value of the existing capitalized website development costs.
e.
Adjustment to record preliminary goodwill created as a result of the acquisition of approximately $3.7 million.
f.
Adjustment to record the preliminary fair value estimates of intangible assets resulting from the acquisition. Preliminary fair values for the intangible assets were determined based on the income and cost approaches. The intangible assets acquired were trade name, brand relationships and subscriber relationships and are expected to be amortized on a straight-line basis over the following useful lives:
Identifiable Intangible Assets
 
Useful Life
Trade name
 
5 years
Brand relationships
 
5 years
Subscriber relationships
 
3 years
g.
Adjustment to eliminate the $2.0 million note payable and $1.2 million of Ideeli, Inc.'s accrued transaction costs that were settled with a portion of the acquisition consideration.
h.
Adjustment to record $0.5 million of transaction costs for this acquisition that were incurred by Groupon after September 30, 2013.
i.
Adjustment to eliminate Ideeli, Inc.'s historical convertible preferred stock and stockholder's deficit (common stock, additional paid-in capital, treasury stock, and accumulated deficit).
Statement of Operations
j.
Adjustment to reclassify Ideeli, Inc.'s $1.6 million and $2.7 million of credit card processing fees for the nine months ended September 30, 2013 and the year ended December 31, 2012, respectively, from selling, general, and administrative expense to cost of revenue to conform to Groupon's presentation.
k.
Adjustment to eliminate $1.3 million and $1.1 million of historical amortization expense recorded for Ideeli, Inc.'s pre-existing capitalized website development costs and to record $4.6 million and $6.1 million of amortization expense for the website asset and other intangible assets expected to be recognized upon Groupon's acquisition of Ideeli, Inc. for the nine months ended September 30, 2013 and for the year ended December 31, 2012, respectively. The other intangible assets acquired include trade name, brand relationships and subscriber relationships. These intangible assets are expected to be amortized on a straight-line basis over the useful life of the underlying assets which range from 3 to 5 years.


6