EX-99.1 2 ex99-1.htm EXHIBIT 99.1 ex99-1.htm
 
Exhibit 99.1
 
Effortless Banking
Building a Unique High Performing Banking Model
Customers Bancorp, Inc.
 
1

 
Overall Corporate
Strategy
Jay Sidhu
 
2

 
Forward-Looking Statements
This presentation as well as other written or oral communications made from time to time by us, may contain certain forward-
looking information within the meaning of the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as
amended. These statements relate to future events or future predictions, including events or predictions relating to our future
financial performance, and are generally identifiable by the use of forward-looking terminology such as “believes,” “expects,”
“may,” “will,” “should,” “plan,” “intend,” “target,” or “anticipates” or the negative thereof or comparable terminology, or by
discussion of strategy or goals that involve risks and uncertainties. These forward-looking statements are only predictions and
estimates regarding future events and circumstances and involve known and unknown risks, uncertainties and other factors that
may cause our actual results, levels of activity, performance or achievements to be materially different from any future results,
levels of activity, performance or achievements expressed or implied by such forward-looking statements. This information is
based on various assumptions by us that may not prove to be correct.
Important factors to consider and evaluate in such forward-looking statements include:
•  changes in the external competitive market factors that might impact our results of operations;
•  changes in laws and regulations, including without limitation changes in capital requirements under the federal  
   prompt corrective action regulations;
•  changes in our business strategy or an inability to execute our strategy due to the occurrence of unanticipated events;
•  our ability to identify potential candidates for, and consummate, acquisition or investment transactions;
•  the timing of acquisition or investment transactions;
•  constraints on our ability to consummate an attractive acquisition or investment transaction because of significant competition
   for these opportunities;
•  the failure of the Bank to complete any or all of the transactions described herein on the terms currently contemplated;
•  local, regional and national economic conditions and events and the impact they may have on us and our customers;
•  ability to attract deposits and other sources of liquidity;
•  changes in the financial performance and/or condition of our borrowers;
•  changes in the level of non-performing and classified assets and charge-offs;
 
3

 
Forward-Looking Statements
 changes in estimates of future loan loss reserve requirements based upon the periodic review thereof under relevant regulatory
 and accounting requirements;
 the integration of the Bank’s recent FDIC-assisted acquisitions may present unforeseen challenges;
 inflation, interest rate, securities market and monetary fluctuations;
 the timely development and acceptance of new banking products and services and perceived overall value of these products
 and services by users;
 changes in consumer spending, borrowing and saving habits;
 technological changes;
 the ability to increase market share and control expenses;
 continued volatility in the credit and equity markets and its effect on the general economy; and
 the effect of changes in accounting policies and practices, as may be adopted by the regulatory agencies, as well as the
 Public Company Accounting Oversight Board, the Financial Accounting Standards Board and other accounting standard
 setters;
 the businesses of the Bank and any acquisition targets or merger partners and subsidiaries not integrating successfully or such
 integration being more difficult, time-consuming or costly than expected;
 material differences in the actual financial results of merger and acquisition activities compared with expectations, such as with
 respect to the full realization of anticipated cost savings and revenue enhancements within the expected time frame;
 revenues following any merger being lower than expected; and
 deposit attrition, operating costs, customer loss and business disruption following the merger, including, without limitation,
 difficulties in maintaining relationships with employees being greater than expected.
     These forward-looking statements are subject to significant uncertainties and contingencies, many of which are beyond our
 control. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot
 guarantee future results, levels of activity, performance or achievements. Accordingly, there can be no assurance that actual
 results will meet expectations or will not be materially lower than the results contemplated in this presentation. You are
 cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this document
 or, in the case of documents referred to or incorporated by reference, the dates of those documents. We do not undertake any
 obligation to release publicly any revisions to these forward-looking statements to reflect events or circumstances after the date
 of this document or to reflect the occurrence of unanticipated events, except as may be required under applicable law.
 
4

 
Forward-Looking Statements
This presentation also includes estimated guidance regarding our fully diluted earnings per share for the years 2014 and
2015, which we have previously disclosed and is subject to the assumptions and qualifications included in that previous
disclosure. The guidance consists solely of estimates prepared by management based on currently available information
and assumptions of future performance of the company and the general economy.  Our independent registered public
accounting firm has not audited, reviewed or performed any procedures with respect to the guidance and, accordingly,
does not express an opinion or any other form of assurance with respect to this data.  Our actual results may differ from
the guidance, and any such differences could be material.  Accordingly, undue reliance should not be placed on this
information. The factors discussed above should be considered and evaluated with respect to our guidance.  In addition,
this presentation depicts a hypothetical scenario based on our having assets of $6.5 billion and certain additional
assumptions relating to our strategic plan, including assumptions as to loan assets, return on average assets, return on
average equity and efficiency ratio. This hypothetical scenario is not intended to alter or supplement our estimated
guidance.  As a result, you should not consider this information to be a projection or estimate of our anticipated future
performance.
 
 
5

 
My Agenda
1. The changing face of banks in the United
 States
2. Our approach in positioning bank to take
 advantage of this changing environment
3. Customers Bancorp: Where we started
 and where we are headed
4. Organic growth vs. M&A growth
5. Why Bank Mobile is an additional vertical
6. What investors should expect from CUBI
 
6

 
Highly Experienced Management Team
 
7

 
The U.S. Banking Industry
 
8

 
U.S. Banking Sector Analysis
Source: FDIC, SNL Financial as of 12/31/2013
Banking Market
Key Market Statistics
 
9

 
U.S. Banking Industry Continues
to Consolidate…Biggest declines in banks below $500 million
Total U.S. Depository Institutions
 
10

 
…And Further Consolidation Expected With Over
90% of Remaining U.S. Banks Less Than $1B in Assets
Number of US Banks & Thrifts by Asset Size
Number of Banks & Thrifts Headquartered in DE, MD, NJ, NY, PA and VA by Asset Size
Source: SNL Financial
5,832
295
174
71
46
53
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
<$1B
$1B
-
$2B
$2B
-
$5B
$5B
-
$10B
$10B
-
$25B
$25B+
 
11

 
Since the End of the Crisis, U.S. Banks Have Also Shown
Meaningful Improvement Across Operating, Credit
and Capital Performance Metrics
___________________________
Source: SNL Financial. Median performance metrics for top 50 U.S. banks.
1. Nonperforming assets defined by SNL Financial as nonaccrual loans and leases, renegotiated loans and leases, and real estate owned.
U.S. Bank Operating Environment
Strong loan growth in recent years in a
challenging operating environment
Asset quality has shown substantial improvement
since the end of the credit crisis
NIM has gradually declined over the past several years
Efficiency ratios have meaningfully increased
since 2009
After declines during the crisis, ROAA has
rebounded in recent years
Strong capital levels in response to new environment
 
12

 
Customers Bancorp, Inc. Has Already Out Performed The Median
Or Kept Pace With The Improvement of US Banks
Efficiency Ratio
Net Interest Margin
ROAA
NPAs / Assets (1)
Loan HFI Growth
TCE / TA
___________________________
Source: SNL Financial and Company Documents. Median performance metrics for top 50 U.S. banks.
1. Nonperforming assets defined by SNL Financial as nonaccrual loans and leases, renegotiated loans and leases, and real estate owned Customers nonperforming loans do not include covered loans..
U.S. Bank Operating Environment
Strong loan growth in recent years in a
challenging operating environment
Asset quality has shown substantial improvement
since the end of the credit crisis
NIM has gradually declined over the past several years
Efficiency ratios have meaningfully increased
since 2009
After declines during the crisis, ROAA has
rebounded in recent years
Strong capital levels in response to new environment
 
13

 
Return on Average Equity
Efficiency Ratio
NPAs
Return on Average Assets
Source: SNL Financial on an LTM basis as of 4Q2013
Smaller Banks Lacking Scale to Get to 1.0% ROA
 
14

 
Return on Average Equity
Efficiency Ratio
NPAs
Return on Average Assets
Source: SNL Financial on an LTM basis as of 4Q2013
Smaller Banks Lacking Scale to Get to 1.0% ROA
 
15

 
Besides Size, Higher Profitability Key Driver in
Premium Tangible Book Value Multiple
Source: SNL Financial.
Note: All banks with assets between $1.0 billion - $20.0 billion and Texas Ratios less than 75%. Excludes merger targets and MHCs.
P/TBV as of 3/14/2014. ROATCE LTM as of most recent quarter available.
1.04x
1.35x
1.69x
2.20x
7.4%
10.1%
11.1%
13.2%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0.00x
0.50x
1.00x
1.50x
2.00x
2.50x
0
-
25% Percentile
25
-
50% Percentile
50
-
75% Percentile
75
-
100% Percentile
Median P/TBV
Median ROATCE
Customers Bank on pace to
the 75th + percentile
 
16

 
Taking Advantage Of This Changing
Environment
Organic vs. M&A Growth Strategies
 
17

 
Where We are in the Cycle
Stages in a Typical Market Recovery Cycle
Market
Decline
Assisted
Transactions
Alternative Structures:
 Reorg/Recap
 Earnouts
 Bankruptcy (363 / Pre-
 Pack Structures)
 Good Bank / Bad Bank
Traditional
M&A
Lower valuations,
distressed targets with
higher credit marks
Higher valuations,
normalized credit
marks
§ Entered a new stage in the Recap/Reorg and M&A cycle
§ Volume of FDIC assisted deals continues to decline
§ Majority of 10% + growth is M&A driven. Few strong “organic” growth banks emerging
§ Separation between “builders”, “sellers” and “watchers”
§ New models of “banking” emerging
Stage 1
Stage 2
Stage 3
We are
here
 
18

 
Customers Bancorp’s Headquarters
 
Public Companies’ Headquarters
Private Companies’ Headquarters
Potential M&A Target For CUBI
Source: SNL Financial. Data as of most recent quarter available. Excludes merger targets. Eastern PA defined as the Allentown MSA and east of the Allentown MSA.
Public and Private Banks and Thrifts with Assets Less than $750 Million
Wyomissing
 
19

 
Role of CEO and Board …
Especially in this environment
1. Absolute clarity of your vision, strategy, goals and
 
tactics; there must be absolute alignment
 
between board and management
2. Become a master of your internal environment
 § What’s going on inside your bank
3. Be a master of your external environment
 § Competition, economy, technology, regulatory,
 etc.
4. Highest level of integrity and fairness in all we do
5. Passion for continuous improvement
 
20

 
How Do We Deal With these Issues
Impediments to Growth
External Forces
 Role of traditional bank branches
 changing very rapidly
 Mobile banking fastest growing channel
 Banks of all sizes revisiting their
 business strategies, revenue generation
 models and cost structures
 Technology & customer need, desires
 and style changing rapidly
 Traditional CRE lending very difficult to
 do
 Very little consumer loan growth
 Good banks experiencing 60%+/-
 turndown rates for C & I loans
 Mortgage banking revenues down
 dramatically
 Regulators have no appreciation or
 incentive to see banks grow profitability
Business Issues
Model for Shareholder Value
Creation
 Start bank and sell at 2 to 3x book no
 longer an option - what do small
 privately held banks do?
 Equity markets not available to small
 banks
 Banks need to earn 10% or more ROE if
 they want to remain independent
 Consistent ROE of 12%or greater and
 ROA of 1% or greater being rewarded
 well by market
 Slow economic growth
 Low good quality consumer and
 business loan demand
 Difficult to attract good talent
 Very difficult and inconsistent regulatory
 environment
Issues facing
Boards &
CEO’s
 What is our unique
 strategy for revenue and
 profitable growth
 How do we attract and
 retain best talent?
 How do we take
 advantage of technology?
 How do we deal with
 growing compliance
 burden?
 How do we lower our
 efficiency ratios?
 
21

 
§ Innovator /
 disruptor
§ Differentiated /
 Unique model
§ Technology savvy
§ Product dominance
The Thesis on Current
U.S. Banking Environment
Credit Improving - Though Banks Face a
Number of Operational Headwinds
§ Credit Improving
 4 NPAs and NCOs greatly declining across the sector
§ Asset Generation
 4 Banks are starved for interest-earning assets and exploring new asset
 classes, competing on price and looking into specialty finance business /
 lending
§ NIM Compression
 4 Low rate environment for the foreseeable future will continue to compress NIM
 4 Several institutions have undergone balance sheet restructuring to alleviate
 near-term NIM pressure
§ Operational leverage
 4 Expense management is top of mind as banks try to improve efficiency in light
 of revenue pressure and increased regulatory / compliance costs
Capital Accumulation Continues To
ROI Continues to Trend Below 10% Despite
Being Modestly Higher Than Pre-Recession1
Critical to Have a Winning Business Model
§ Local dominance
§ Strong credit
 quality
§ Core deposits
Relationship
Banks
§ Diversity
§ Cross sell
§ Capital efficiency
§ Higher profitability /
 consistent earnings
Fee Income
Leaders
Innovators
 
22

 
Customers Bank
Executing on Building a Unique High Performing
Banking Model
#1 in USA in Organic Top Line Growth in 2013 & 2012
* Excludes banks below $1 billion in assets
 
23

 
Investment Proposition
§ ~$5.0 billion asset bank
§ Well capitalized at 11% + total risk based capital and 9% + tier 1 leverage
§ Target market from Boston to Washington D.C. along interstate 95
§ ROA goal of 1% + and ROE of 12% + within 3-5 years
§ 3.00% net interest margin goal; Targeting efficiency ratio in the 40’s
§ 97% compounded annual growth in loans since 2009
§ DDA and total deposits compounded annual growth of 115% and 78% respectively since 2009
§ 300% compounded annual growth in core earnings since 2011
§ No charge-offs on loans originated after 2009
§ 0.32% non-performing assets (non-FDIC covered loans)
§ Total reserves to non-performing loans of 165.4%
Strong, High Growth, Low Risk, Branch Lite Bank in Attractive Markets
Profitability
Strong Credit Quality
* Includes mortgage warehouse
 
24

 
Investment Proposition
§ Over half of the loan portfolio will re-price within one year
§ 40% of loans have an average life of 3.8 years
§ ~ 20% of deposits are non-interest bearing
§ Extending liabilities at this time
§ $150 million in forward starting swaps
§ Current share price ($21.85) is 13.0x estimated 2014 earnings, and 11.1x estimated 2015 earnings
§ Price/tangible book estimated at 1.3x and 1.2x for 2014 and 2015 respectively
Low Interest Rate Risk
Valuation
* Includes mortgage warehouse
 
25

 
Execution Timeline
§ We invested in and
 took control of a $270
 million asset
 Customers Bank (FKA
 New Century Bank)
§ Identified existing
 credit problems,
 adequately reserved
 and recapitalized the
 bank
§ Actively worked out
 very extensive loan
 problems
§ Recruited experienced
 management team
§ Enhanced credit and risk
 management
§ Developed infrastructure
 for organic growth
§ Built out warehouse
 lending platform and
 doubled deposit and loan
 portfolio
§ Completed 3 small
 acquisitions:
  ISN Bank (FDIC-
 assisted
) ~ $70 mm
  USA Bank (FDIC-
 assisted
) ~ $170 mm
  Berkshire Bancorp
 (Whole bank)
~ $85
 mm
§ Recruited proven lending
 teams
§ Built out Commercial and
 Multi-family lending
 platforms
§ De Novo expansion;4-6
 sales offices or teams
 added each year
§ Continue to show strong
 loan and deposit growth
§ Built a “branch lite” high
 growth Community Bank
 and model for future
 growth
§ Goals to ~12%+ ROE;
 ~1% ROA
2009
Assets: $350M
Equity: $22M
2010-2011
Assets: $2.1B
Equity: $148M
2012-2013
Assets: ~$4.2B
Equity: ~$400M
1Q 2014
Assets: ~$5.0B
Equity: ~$401M
§ Single Point of Contact
 Private Banking model
 executed - commercial
 focus
§ Introduce bankmobile -
 banking of the future
 for consumers
§ Continue to show
 strong loan and
 deposit growth
§ ~12%+ ROE; ~1%
 ROA
§ ~$6 billion asset bank
 by end of 2014
§ ~$9 billion asset bank
 by end of 2019
 
26

 
What Customers Bank Stands For
Vision ( our dream)
“We want to build a highly successful bank that makes our customers say “WOW”
Mission (the path)
“We achieve our Visions by taking pride in delivering”:
•  Absolutely memorable service to our customers
•  High-touch personal or private banking supported by high-tech for all our customers
•  Concierge Banking by meeting our customers 7 days a week - wherever and whenever
•  Helping our customers succeed
Critical Success Factors (what we consider most important in running a strong bank)
“We will never deviate from the following five critical success factors”:
•  We will always put our customers first and execute that strategy by having the best people
    on our team
•  Always attempt to maintain the highest quality loans and investments on our books
•  Have best systems, practices and team in place to manage all risks we encounter as we run
     a profitable bank
•  Strive to grow our revenues 2X greater than expenses
•  Maintain strong capital levels
 
27

 
Disciplined Model for Increasing Shareholder Value
§ Strong organic revenue growth + scalable infrastructure =
 sustainable double digit EPS growth and increased shareholder
 value
§ A clear and simple risk management driven business strategy
§ Build tangible book value per share each quarter via earnings
§ Any book value dilution from any acquisitions must be overcome
 within 1-2 years
§ Superior execution through proven management team
Disciplined Model for Superior Shareholder Value Creation
 
28

 
Banking Strategy
Consumer Banking Strategy
  Principal focus is getting deposits in a highly efficient and
 unique model while meeting the needs of all the
 communities in our assessment area
  Introduce Bank Mobile and Prepaid business for Gen Y
 and under-banked; strategic partnerships for credit
 services
Business Banking Strategy
  Loan and deposit business through these segments:
  Banking Privately Held Businesses
  Banking High Net Worth Families
  Banking Mortgage Companies
 
29

 
Consumer Deposit Strategy - High Touch, High Tech
 § Organic deposit growth goals of 20%+ a year from consumers
 § Implementation of
 technology suite
 allows for unique
 product offerings:
 § Remote account
 opening &
 deposit capture
 § Internet/mobile
 banking
 § Free ATM
 deployment in
 U.S.
Cost of Funds + Branch Operating Expense - Fees = ALL-IN-Cost < Competitors
Goal: All-in cost less than competitors funding cost over the long-term
 
 Technology
 § Low cost banking
 model allows for
 more pricing
 flexibility
 § Significantly lower
 overhead costs vs. a
 traditional branch
 § Pricing/profitability
 measured across
 relationship
 Pricing
 § Experienced
 bankers who own a
 portfolio of
 customers
 § Customer
 acquisition &
 retention strongly
 incentivized
 § Takes banker to the
 customer’s home or
 office, 12 hours a
 day, 7 days a week
 § Appointment
 banking approach
 § Customer access to
 private bankers
 § “Virtual Branches”
 out of sales offices
 Sales Force
 Concierge Banking
 
30

 
Deposits: Organic Growth With Controlled Costs
Source: Company data.
Total Deposit Growth ($mm)
Average DDA Growth ($mm)
Cost of Deposits
Customers strategies of single point of contact and recruiting known teams in target markets produce
rapid deposit growth with low total cost
 
31

 
Customers Bank Advantage
All Consumer
Products
All Business
Products
All Non-Credit
Products
Client
Makes
One Call
Client
Private /
Personal
Bankers
Concierge
Bankers
Loan Portfolio Mix ($mm)
Single Point of Contact
High Touch / High Tech
 §Creation of solid foundation for future
 earnings
 
32

 
Business Banking Strategy
 Small Business
 § Target companies with less than $5.0 million
                      annual revenue
 § Principally SBA loans originated by small
                      business relationship managers or branch
                      network
 § Current focus PA & NJ markets
 Private & Commercial
 § Target companies with up to $100 million
                       annual revenues
 § Very experienced teams
 § Single point of contact
 § NE, NY, PA & NJ markets
 Banking Privately Held Business
 Business Banking Loan and Deposit Growth ($B)
 
33

 
Multi-Family and Non-Owner Occupied Commercial Real Estate Banking Strategy
 Banking High Net Worth Families
 § Focus on families that have income
 producing real estate in their portfolios
 § Private banking approach
 § Multi Family and non owner occupied
 income CRE loan products
 § Focus Markets: New York & Philadelphia
 MSAs
 § Average Loan Size: $4.0 - $7.0 million
 § Remote banking for deposits and other
 relationship based loans
 § 342% compounded annual growth rate since
 2011
 § Portfolio grown organically from a start up
 with very experienced teams hired in the
 past 3 years
 § Strong credit quality niche
 § Interest rate risk managed actively
 
34

 
Mortgage Warehouse Banking Strategy
 §Private banking focused on mortgage
 companies with $5 to $10 million equity
 §Lower interest rate and credit risk line of
 business
 §~75 strong warehouse clients
 §All warehouse loans classified as held for
 sale
 §All deposits are non-interest bearing DDA’s
 §Balances not expected to be materially
 higher in 2014
 §Loan balances below 2011 levels but fees
 and deposits remain strong
 §Selected lending against servicing portfolios
 introduced in 2014
 §Opportunistic purchases of variable rate
 mortgage loans
 Banking Mortgage Companies
 
35

 
These Deposit and Lending Strategies Results in Disciplined & Profitable Growth
Core Net Income (1)
Source: SNL Financial and Company data.
 Strategy execution has produced superior growth in revenues and earnings
 
36

 
Strong Growth Provides for Shareholder Value Creation
§ Per share tangible book value up 31% since December 2010
§ Focused on continuous growth of TBV aligns executive management compensation with
 shareholder value creation
§ Any tangible book value dilution from acquisition must be recovered within 1 to 2 years
Tangible Book Value Growth
 
37

 
Key Financial Targets for the Next 3-5 Years
Focus in future years
Single point of contact model - “High touch supported by high tech”
Only superior credit quality niches
Above average organic growth
Expense management
Earnings per share growth estimated at ~ 17% year over year
Assumes no additional common shares are issued during 2014 or 2015
Expecting banking for mortgage companies balances to remain flat and
continue to shrink as a percentage of total assets
Strategically aligned technology partners
Core Banking Platform - Fiserv
Mobile Banking Platform - Malauzai
Unique branch model
24 hours concierge bankers
All-In-Cost (interest expense + operating cost)
Alternative channels emerging in our model
Use of technology to reduce branch traffic
Bank Mobile & prepaid cards
Criteria 3 -5 Year Targets
Year EPS Expectations
*Efficiency ratio = non-interest expenses/(net interest income + non-interest
income - securities gains)
 
38

 
Startling Facts About Banks
§ Banks each year charge $32 billion in over draft fees - that’s
 allowing or creating over 1 billion over drafts each year….Why??
§ Payday lenders charge consumers another $7 billion in fees
§ That’s more than 3x what America spends on Breast Cancer and
 Lung Cancer combined
§ Combined this is about 50% of all America spends on Food Stamps
§ Some of banking industries most profitable consumer customers
 hate banks
§ Another estimated 25% consumers are unbanked or under banked
This should not be happening in America
We hope to start, in a small way, a new revolution
 to address this problem
 
39

 
Customers Bank Views Itself As A Marketing
Company With A Bank Charter
 
40

 
 
41

 
Mobile Banking - Creating a Virtual Bank for the Future
§ New banking vertical supplementing Consumer and Community Banking
§ Marketing Strategy
 § Target technology dependent <35 years old and larger depositors >50 years
 old segments
 § Reach markets through Affinity Banking Groups
 § Revenue generation from debit card interchange and margin from low cost
 core deposits
§ Total investment not to exceed $5.0 million by end of 2015 but expected to be
 offset by revenues
§ Expected to achieve above average ROA and ROE within 5 years
 
42

 
Summary
§ Strong high performing ~$5.0 billion bank with significant growth opportunities
§ “High touch, high tech” processes and technologies result in superior growth,
 returns and efficiencies
§ Shareholder value results from the combination of increasing tangible book
 value with strong and consistent earnings growth
§ Attractive risk-reward: growing several times faster than industry average but
 yet trading at a significant discount to peers
§ Experienced management team delivers with strong results
 § Ranked #1 overall by Bank Director Magazine in the 2012 and 2013 Growth
 Leader Rankings
§ Introducing among the 1st mobile banking application for account opening and
 complete mobile platform based servicing in the USA
 
43

 
Regional Bank Comparison
High Performance Regional Banks
Source: SNL Financial, Company documents. Market data as of 3/31/2014. Consists of Northeast and Mid-Atlantic banks and thrifts with assets between $3.0 billion and $8.0 billion and most recent quarter core ROAA greater
than 90 bps. Excludes merger targets and MHCs.
(1)Customers Bancorp NPAs/Assets calculated as non-covered NPAs divided by total assets. Non-covered NPAs excludes accruing TDRs and loans 90+ days past due and still accruing.
(2)Customers Bancorp Core ROAA & ROAE include adjustments for securities gains along with unusual provision related to significant growth at the end of March.
 
 
MRQ Profitability
 
Capitalization
 
Asset Quality
 
Market Trading
Name
State
Assets
($MM)
Core ROAA
Core
ROAE
Effic. Ratio
 
TCE/TCA
Tier 1 Ratio
Leverage
Ratio
Total
Capital
Ratio
 
NPA's/
Assets (1)
Reserves/N
PL's
 
Market Cap
($MM)
Price/TBV
Price/LTM
EPS
OFG Bancorp
PR
$7,856
1.06%
9.51%
58.4%
 
8.0%
14.8%
9.5%
16.6%
 
2.9%
70.0%
 
$773.6
1.24 x
9.6 x
NBT Bancorp Inc.
NY
$7,753
0.99%
9.10%
64.0%
 
8.2%
11.8%
9.1%
13.1%
 
0.8%
116.4%
 
$1,066.3
na
14.9 x
Provident Financial Services, Inc.
NJ
$7,501
0.92%
6.74%
60.0%
 
8.4%
11.6%
8.5%
12.9%
 
2.0%
44.2%
 
$1,099.6
na
15.1 x
Community Bank System, Inc.
NY
$7,397
1.25%
10.14%
59.2%
 
7.5%
14.2%
9.5%
15.3%
 
0.4%
177.0%
 
$1,586.5
3 x
19.7 x
Boston Private Financial Holdings, Inc.
MA
$6,705
0.96%
10.34%
68.9%
 
8.9%
13.7%
10.2%
15.0%
 
1.0%
111.6%
 
$1,082.4
2.37 x
18.5 x
Tompkins Financial Corporation
NY
$5,042
1.03%
11.01%
64.7%
 
7.4%
NA
8.7%
13.7%
 
0.8%
79.6%
 
$726.0
1.99 x
14 x
S&T Bancorp, Inc.
PA
$4,707
1.23%
9.84%
59.2%
 
8.9%
12.4%
9.8%
14.4%
 
1.2%
81.7%
 
$704.3
1.74 x
13.5 x
TrustCo Bank Corp NY
NY
$4,579
0.88%
10.83%
51.3%
 
8.1%
17.1%
8.1%
18.4%
 
1.4%
87.4%
 
$665.7
1.79 x
16 x
WSFS Financial Corporation
DE
$4,546
1.50%
16.73%
65.5%
 
8.2%
13.5%
10.7%
14.7%
 
1.2%
79.9%
 
$636.4
1.72 x
12.1 x
Dime Community Bancshares, Inc.
NY
$4,280
0.93%
8.73%
48.4%
 
9.1%
12.5%
9.2%
13.1%
 
0.8%
65.3%
 
$623.5
1.62 x
14 x
Sandy Spring Bancorp, Inc.
MD
$4,169
1.09%
8.87%
61.6%
 
10.4%
14.6%
11.4%
15.9%
 
1.0%
98.3%
 
$625.6
1.47 x
14 x
Eagle Bancorp, Inc.
MD
$3,804
1.34%
12.34%
51.9%
 
10.0%
11.6%
10.8%
13.0%
 
1.2%
115.2%
 
$937.7
na
20.1 x
Washington Trust Bancorp, Inc.
RI
$3,194
1.22%
11.56%
59.8%
 
8.7%
12.4%
9.6%
13.6%
 
1.2%
69.2%
 
$623.3
2.29 x
16.6 x
Financial Institutions, Inc.
NY
$3,016
0.95%
10.81%
57.1%
 
6.6%
10.9%
7.5%
12.1%
 
0.6%
166.9%
 
$318.9
1.63 x
12.6 x
           
 
       
 
   
 
     
Median
 
$4,579
1.06%
10.1%
59.2%
 
8.4%
13.0%
9.5%
14.4%
 
1.0%
87.4%
 
$723.1
1.63 x
14.9 x
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Customers Bancorp, Inc.
MA
$5,014
0.76%
8.5%
60.6%
 
7.9%
10.9%
9.1%
11.6%
 
0.4%
162.1%
 
$507.0
1.28 x
15 x
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Aspirational Banks
Signature Bank
NY
$23,104
1.17%
14.25%
36.1%
 
8.3%
14.1%
8.5%
15.1%
 
0.3%
235.2%
 
$6,123.5
3.2 x
24.7 x
Texas Capital Bancshares, Inc.
TX
$12,144
0.97%
10.95%
58.5%
 
8.7%
9.9%
11.6%
12.7%
 
0.4%
196.0%
 
$2,789.7
2.63 x
25.7 x
 
44

 
 
Customers Bank
Operating Strategies
Richard A. Ehst
 
45

 
Operating Strategies
Critical Success Factors - Driver of Consistent High Performance
 
Talent & Execution of SPOC
  Creating an exceptional customer experience at a low cost.
Asset Quality
  Maintain exceptional underwriting standards.
Master of External Environment
  Develop keen awareness of external influences on the operating model.
Master of Internal Environment
  Maintain the culture.
Expense Management
  Generate $2 in revenue for every $1 in expense.
Well capitalized
 
46

 
Branch Lite
Community Banking
Model
Warren Taylor
 
47

 
Deposit Strategy
Primary Goal - Low cost core deposits from consumers and commercial in
Southeast PA, NY, and NJ.
 Concierge Banking
 § Takes banker to the
 customer’s home or
 office, 12 hours a
 day, 7 days a week
 § Appointment banking
 approach
 § Customer access to
 private bankers
 § “Virtual Branches”
 out of sales offices
 Sales Force
 § Experienced
 bankers who own
 a portfolio of
 customers
 § Customer
 acquisition &
 retention strongly
 incentivized
 Pricing
 § Low cost banking
 model allows for more
 pricing flexibility
 § Significantly lower
 overhead costs vs. a
 traditional branch
 § Pricing/profitability
 measured across
 relationship
 Technology
 § Implementation of
 technology suite allows
 for unique product
 offerings:
 § Remote account
 opening, deposit
 capture & Picture Pay
 § Internet/mobile
 banking
 § Free ATM deployment
 in U.S.
Cost of Funds
Plus: Branch Operating
 Expense
Less: Fees
= All-in Cost < Competitors
Goal: All-in cost less than wholesale funding cost over the long-term
 
1.64%
Deposit Strategy- High Tough, High Tech
 
48

 
Results
Deposits
in
Millions
 
49

 
Results
347%
260%
165%
 
50

 
Wyomissing Office
1.19%
All-In Cost
$163
Million in
deposits
$22.6
million in
DDAs
 
51

 
Hamilton, NJ Office
Low
Overhead
Rent
$24,000 / yr
$134 million
in deposits
 
52

 
Conclusion
  Effortless banking coupled with:
  Maintaining extremely low overhead
  Hiring the best bankers in the market
  Providing a better value proposition for customers
  Service designed to build relationships and loyal
 customers.
  Convenience via technology that enables customers
 to manage their money from anywhere, anytime
  We support our Commercial partners through SPOC
  But… what if we could:
  Drive overhead lower, “Branch” anywhere, increase
 our value proposition even more, target customers
 better, and open thousands of accounts in a day?
 
53

 
Banking to Private
Owned Business’
George Maroulis
Steve Issa
Tim Romig
 
54

 
CB Private & Commercial Banking
New York Metropolitan Division
George Maroulis
gmaroulis@cbpcb.com
212.843.2490
 
55

 
Overview of CB Private & Commercial Banking
Vision/Mission of Division
vOur mission is to grow organically to $1 Billion in earning assets and liabilities, respectively,
within 4 - 5 years; and build a highly successful bank that makes our customers say “wow!”
vProvide absolutely memorable service to our customers.
vHigh-tech, high touch private banking model for all of our customers
Values
vAlways putting our customers first
vPracticing the highest level of integrity
vDelivering exceptional results for our investors, customers, and team members
Execution
vNew York Metropolitan Area (NYM, NY Metro): the world’s most lucrative & competitive banking
market
vCompete using a unique game-changing model
vAttract deposits with the current operating model
vModel produces better assets and deeper relationships
vOrganic, low-cost growth yields superior and sustainable ROE over time
vModel produces a superior efficiency ratio
vModel aligns the interests of shareholders, customers, team members & management
 
 
56

 
New York Metro Footprint
CBPCB’s New York Metro (NYM) Division
vNYM’s primary footprint is our assessment area
vNYM’s secondary footprint is defined as the Federal Reserve Bank’s Second District
vBanking Groups follow their clients beyond the primary marketing area
Primary Market
Secondary Market
 
57

 
New York Metro Opportunity
Compete By Being Unique
vExecute on a unique operating model that affords us to
compete in overbanked yet underserved markets by being
different
vGame changing method of interacting with your
clients/customers using a
high-tech, high-touch
model via a single point of contact
vMake every client/customer feel like they are our only
client/customer
v$1 billion deposits = only a 0.077% market share
vLongstanding and deep relationships in the C&I lending
world located within a 20 block radius of our Manhattan
Divisional headquarters.
"While big banks have
traditionally had an
advantage over smaller
banks in terms of
convenience of branch
locations and technology,
their
disadvantage was
often in the personal
service customers
desired"
¹
-- Jim Miller
Senior Director of Banking
J.D. Power & Associates
¹ Press Release: J.D. Power and Associates Reports. 19 April 2013.
 
 
58

 
Execution
Single Point of Contact
v Aligns the interests of shareholders, clients, team members & management
v “Bank within a bank” model yields a superior efficiency ratio over time
v Can be integrated into current sales & client management structure
v Deeper and more profitable and “sticky” relationships
v Higher quality and more profitable assets
v Deeper KYC & BSA
  mitigates risk
v Minimizes attrition
v Scalable
 
 
59

 
New York Metro Deposits
Division Sourced & Manages More Deposits than 4,634 Institutions in the US ²
¹ The Division’s deposit gathering activities occur solely out of the Bank’s Rye Brook Branch located at 14 Rye Bridge Plaza, Rye Brook, NY 10573.
² Balances and statistic are as of 5 May 2014. As of the same search date there were 6,725 institutions in the United States. Source: FDIC.gov.
¹
With just 1 in-market branch and
in approximately
6 months of
operation, we are
26% of our
$1 billion in deposits
by 2017
goal !
 
60

 
Commercial & High Net Worth Lending
What We Primarily Do in C&I:
vCommercial and Industrial (C&I) lending to the middle market¹ including primary,
  bi-lateral, club, assignments, syndicated facilities and other direct lending
vBusiness Banking² C&I lending
vOwner-occupied commercial mortgages
vSmall Business Administration guaranteed lending programs & lending using other
 government-backed economic incentives
What We Primarily Do With High-net Worth Individuals:
v Competitive loan to value facilities for Investor real estate³
v Primary and secondary residence portfolio lending
v Personal loans >$1 million used for commercial purposes
v Secured non-purpose lending4
Competitive Advantage:
v Rapid and thoughtful decisioning
v Highly experienced in-market chief lending officer
¹ Commercial obligors ≥ $20 million - $2 Billion in total revenue.
² We define Business Banking by deal structure and or total exposure and we do not employ a pure gross revenue definition as is common in the marketplace.
³ We rely on and do not deviate from, the Bank’s Commercial Real Estate policy.
4 Loans secured by marketable securities for non-specified purposes
 
61

 
Why Customers Bank?
Talent in the marketplace is attracted to Customers Bank because of our:
Culture:
vAt the core of the company is a culture built on trust and teamwork—NO SILOS
Values:
vShared values that puts customers/clients first
vMutual respect among all whom we deal
vPracticing the highest level of integrity
vDelivering exceptional results with a positive attitude
Leadership:
vJay Sidhu
vRichard Ehst
vEntire executive management team
vFlatter organization
 
 
62

 
Current Banking Groups
¹ The regional Chief Lending Officer (CLO) and the credit staff are locally based at the Division’s NYC office. CBPCB’s CLO reports directly to the Bank’s Chief
 Credit Officer located in Phoenixville, PA. This setup permits the Division to be very responsive to client credit request while simultaneously maintaining a
 “Chinese Wall” between the credit and line functions.
 
63

 
Experienced Team
Over 275 years of experience forged at premiere institutions
 
64

 
Why Buy Banks When Seasoned Banking
Group May Be Recruited?
v Growth by sourcing seasoned & established
  Banking Groups from competitors.
v  Branch based talent sourced in branches with
  >$100mm in footings
v  Each new location can house several groups
v Phase 1, 2015 plan: grow to six groups
v Phase 2, 2015 - 2016 plan: onboard new groups
 in strategic locations & obtain branch licensing
v  Phase 3, 2016 - 2017 plan: expand into strategic
 areas of Long Island, Westchester County and
  Northern New Jersey
v  Preferred locations are close to courthouses,
  major offices complexes and industrial parks
v  New banking groups will determine new locations
v  Occupancy rates outside of Manhattan are
  significantly lower and have little or no
 commercial lease tax, resulting in new groups
  attaining profitability over a shorter period
 
65

 
 
66

 





New England Commercial &
Specialty Lending
 
67

 
Team Overview
ØCurrently have 2 commercial offices in NE; Providence, RI and Boston, MA and
recently opened Specialty group in PA. A total of 18 team members, that provide full
commercial banking services in each location.
ØMajority of the team has worked together for over 15 years with a successful track
record of starting/building a successful commercial business.
ØHighly talented energized individuals with the right DNAthat demonstrate strong
Integrity, Commitment & Values.”
ØDiverse experience in each position within each team structure; providing a High-
touch world class service
” experience to every customer.
ØDepth of long-term relationships with customers and referral sources, ie (CPA’s,
Atty’s, Investment bankers, State and local economic development agencies)
ØAverage deal size is $3MM to $10MM.
ØFocused on high quality commercial loans diversified by industry, region and
collateral type.
ØOur target industries include, mfg, service businesses, professional firms,
distributors, etc..
ØStrong cash mgmt products & services as well as in-market product specialists to
offset lack of branches.
NE Commercial Banking
 
68

 
Steve Issa - EVP, Serving as NE Market president & Managing Director of Commercial & Specialty Lending
 § Over 35 years of experience in Commercial Banking in Northeast.
 § Former EVP & Managing Director of Commercial & Specialty Banking at Flagstar Bank, prior to that Sovereign & Fleet Bank.
Paula Pais - SVP, Serving as NE Director of Planning & Administration
 § Over 25 years of experience in Commercial Banking in Northeast.
 § Former VP of Planning & Administration at Flagstar Bank, prior to that Sovereign Bank
 
Kevin Farrell - SVP, Serving as Market Manager of Commercial & Specialty lending in RI/CT
 § Over 27 years of experience in Commercial Banking in Northeast.
 § Former SVP & Market Manager of Commercial Banking for RI/ SE Mass at Flagstar Bank, prior to that Sovereign & Fleet Bank.
Joe O’Leary - SVP, Serving as Market Manager of Commercial lending in Mass
 § Over 32 years of experience in Commercial Banking in Northeast.
 § Former SVP & Market Manager of Commercial Banking for Mass, prior to that Sovereign & Fleet Bank.
George Drapeaux - SVP, Serving as NE Cash Mgmt Sales Manager
 § Over 25 years of experience in Cash Management in Northeast.
 § Former SVP & Treasury Mgmt Sales Director at Flagstar Bank, prior to that Sovereign Bank.
Lyle Cunningham - SVP, Serving as Managing Director of Specialty Finance
 § Over 28 years of experience in Specialty Finance in Northeast.
 § Former Managing Director at National City bank sponsor finance.
Relationship Managers, Loan Administrators, & Product specialists
 § Seasoned sales teams with avg of 18 yrs in commercial banking in Northeast.
 § Live and work in the communities they serve.
 § Volunteer in community outreach efforts
NE Commercial Banking
Seasoned Management Team
 
69

 
§ Seamless transition to Customers Bank in Q2 2013 with 100% customer
 and team member retention.
§ Total middle market relationships grew by 40% since March, $215MM
 from $150MM, despite a 78% turndown rate.
§ 2013 fees totaled $500K.
§ Instituted a bank wide SWAP program working with Treasury, Finance,
  Credit and Risk Management which resulted in approximately $750K in
 total first year bank-wide swap fees.
§ Total commercial deposits were $26MM with cash mgmt fees totaling
 approximately $120K in revenue.
NE Commercial Banking
2013 Accomplishments
 
70

 
NE Commercial Banking
Strategic Plan to $1Billion GOAL over next 3-4 years
§ Continue to deliver profitable growth with solid profit margins, strong fee
     income, relatively flat expenses, steady deposit growth, while maintaining a strong
     credit culture.
§ Plan to grow net loan outstanding's on an annual basis, in the $200MM range to
     achieve the
$1Billion over the next 3-4 years.
§ Plan to add loan fees on cash basis of $1MM within the next 12-18mths.
§ Continue to cross sell “high tech, high touch” world class products, exceptional
     service, value & convenience.
§ Pay for performance by aligning Rewards with Behaviors.
§ Sustained business development efforts with our key referrals sources for
    Commercial & Specialty finance.
 
71

 
NE Commercial Banking
Strengths & Opportunities
§ Local decisioning and authority with a Senior credit officers that reside in each
     market.
§ Maintain excellent rapport with credit risk admin teams.
§ Deal screen prepared on each deal to provide quick level of interest.
§ Quick response time with multiple client touches & communication.
§       Large banks seem to be internally focused
 o Lack of attention to client needs
 o Very intense & slow credit approval process
 o High turnover of Rm’s - business lines have no authority
§ Grow & Deepen relationships thru compelling and timely cross-sell/up-sell that
     will prompt a willingness for Customers Bank to service their entire banking
     relationship.
 
72

 
Right DNA
NE Commercial Banking
 
73

 
Pennsylvania and
New Jersey
Banking Private Owned Business
 
74

 
Investor Day May 2014
Strategic Vision
Porters model of competitive advantage employing both Cost Leadership and Differentiation
   to achieve superior financial results.
Strategically located branches and loan production offices in high performing markets.
  Leverage technology to cost effectively gather and manage deposits and deploy the low cost
   deposits to high quality small business and corporate borrowers .
Differentiate from competition by employing Single Point of Contact strategy.
The Single Point of Contact strategy will be delivered though a flat, regionally based sales
   force, with local leadership and decision making capabilities.
  Outperform the ten billion plus asset banking institutions that have become disconnected
   from the marketplace, caught in corporate bureaucracy, are slow to respond and compete
   primarily on price.
  Outperform local smaller community banks who routinely provide the Private Banking style of
   service, but lack the effective size, technological sophistication and resources to effectively
   meet the clients needs.
 
75

 
Investor Day May 2014
Target Market
  “Mutual Fund” approach to target client base.
  Average size of credit relationship $2.5 to $7.0 million
  Broad spectrum of business and industries, no concentrations
  Clients that need “Value Add” in a relationship
  Price important but willing to pay up for a relationship
  Long term relationship oriented
  Clients with proven track records, experienced management, strong credit quality
 
76

 
Investor Day May 2014
Strengths:
  Highly skilled team members that can execute the Single point of contact strategy. Private
   Relationship Managers that add value, not just order takers.
•  The Commercial Banking staff has an average of 20 years experience in commercial banking.
•  Technology as a way of doing business. Continued emphasis on Remote Deposit Capture and
    the adoption of Mobile Banking on both a business and personal level. High Tech and High
    Touch model.
   Flat organization with no business silos. Private Relationship Manager delivers the Bank to
    the Client.
•   Localized approval and decision making, bankers are part of the community they serve.
•  Continued emphasis on strong and conservative credit culture, no compromise on credit
    quality.
 
77

 
Investor Day May 2014
Pennsylvania and New Jersey Where Do We Stand Today
Current Infrastructure and Talent: The Commercial Banking function in Southeastern
Pennsylvania and New Jersey is presently broken down into four (4) regional sales teams and a
small business portfolio management/SBA Guaranty Lending Team. Additionally there is a
commercial deposit services team consisting of four people that support the entire footprint.
  Team  Private   Portfolio  Average Assets  
Region Leader RM    Outstanding Private RM 
Berks  1  4    $272 million $54.5 million     
Del-Val 1  2    $129 million $43.2 million  
Bucks  1  1    $ 70 million $35.0 million
Phila  0  2    $ 11 million $ 5.5 million
Small Bus 1  3    $ 48 million $16.0 million
5 teams 4  12    $530 million $40.0 commercial/$12 sm. bus
 
78

 
Investor Day May 2014
Pennsylvania and New Jersey Where Do We Stand Today
2013 Production Highlights:
  Originated $265.4 million in new commercial and small business loans.
  Increased outstanding Loan balances $126 million dollars .
  Generated a Gain on sale of SBA Guaranty Loans of $1.0 million
  Increased commercial deposits outstanding by $70.1 million
 
79

 
Investor Day May 2014
Pennsylvania and New Jersey as a One Billion Dollar Market
•  The goal is to make Pennsylvania and New Jersey a $1.0 billion dollar market in three to five years.
•  Execution of the Single Point of Contact Strategy, a unique market strategy
•  Drive business referrals from centers of influence and existing client base.
•  Employ Technology to efficiently gather deposits and manage client relationships
•  Create loyal customer base and limit customer turnover
•  Build out the four (4) existing markets and teams
•  Expand into contiguous sales markets by opportunistically hiring experienced teams.
•  Specialty Teams support the entire regional market
•  Measurable Goals, Metrics and Regional Business Plans
 
80

 
Investor Day May 2014
SBA and Government Guaranty Lending
•  Customers Bank generated SBA 7-A loans totaling $13.2 million with a gain on sale of $1.0 million in 2013
•  Customers Bank ranked in top 10 percent nationwide of 2,344 SBA lenders and number 10 in the
    Philadelphia District, in total SBA guaranty lending.
•  Incorporate SBA loan goals into relationship manager and branch manager goals
•  Expand the SBA sales effort to cover the entire bank footprint from New England to Washington DC.
•  Hire an SBA Sales manager and SBA Specialists in each market.
•  Continue to partner with third party service providers for back office and technical support
•  Increase partnerships with local CDC and other economic development groups in market to generate new
    loan opportunities
•  Target niche industries including Medical/Dental/Pharmaceutical, Veterinary, Funeral Services and
     Franchise Food and Hospitality Services.
•  Direct marketing into trade publications and conferences on a regional basis.
 
81

 
Investor Day May 2014
New Market Expansion
We will look to be opportunistic and hire teams of experienced commercial lenders in
contiguous markets with the below two markets being identified as expansion opportunities.
Mercer County New Jersey:  We are already in this market form a retail branch perspective.
We are presently interviewing a potential team of lenders in this market in the Robbinsville
area and would look to locate a team in the Robbinsville, Princeton or Trenton area. It is
necessary from a CRA standpoint that we develop a lending presence in this market. This is
contiguous to our Bucks County market .
Lancaster County Pennsylvania: This market is contiguous to the Berks market and has similar
market characteristics. We have already been approached by a team of lenders to join us but
were unable to agree on compensation. We will actively look for other teams in this market
.
 
82

 
 
83

 
Banking to High Net
Worth Families
Christopher McGowan
Jonathan Lewis
 
84

 
Banking to High Net Worth Families
Ken Keiser - EVP, Director of Multi-Family and Investment CRE Lending
Over thirty-seven (37) years as a banking professional including:
Eight (8) years as SVP and Market Manager responsible for CRE Lending in Sovereign Bank’s Central
PA region
Twenty-five (25) years with Bank of Pennsylvania (now part of M&T Bank) in various positions
including Senior Real Estate Officer
Worked as a consultant to Banks participating in the FDIC’s Shared Loss Program
Jonathan Lewis - EVP, Managing Director Business Development
Over thirty (30) years of Lending experience including:
Eight (8) years as the State Manager for NY and NJ for Residential Lending for Allied Home Mortgage
Capital Corp.
Former President of Atlantic Coast Bank’s Mortgage Division
 
Christopher McGowan, - EVP, Managing Director Multifamily Lending (The Meridian Relationship)
Over 15-years of experience in Commercial Lending in the Northeast.
Former SVP & Director of Originations for Capital One / Beech Street Capital (Fannie Mae / Freddie
Mac seller servicer), prior to that Peoples United Bank, prior to that Santander Real Estate Capital
 
85

 
Banking The High Net Worth Families (Individuals and Family Offices)
4 of the top 10 MSA’s are within our core market and house some of the oldest real estate
families in the US, primarily NYC and Philadelphia.
These folks are our target customer for 3 reasons: geography, reputation, net worth &
liquidity.
These are the folks who have the time tested ability to manage through any type of market.
Typically 2, 3rd and 4th generation of the family in the business with thousands of multifamily
units under management and over 30-years of operational experience. These folks also own
other asset types like retail, office and warehouse. Customers has the expertise to execute for
all of these but the multifamily loan remains our core focus for these folks.
Their reputation is paramount. These are not the folks who make late payments, but the flip
side is they demand a very high level of service and a quality execution. This what they are
used to.
Banking to High Net Worth Families
 
86

 
Banking The High Net Worth Families (Individuals and Family Offices)
Typical entry to this client base is through a multifamily real estate loan. $4-$7MM average
size located in the 5- boroughs of NYC and Philadelphia.
The Customers Unique 5 Point Approach - build on relationships, speed, flexibility, creativity,
certainty of execution that these clients demand.
Primary focus is also Meridian Capital Group. Largest broker of multifamily loans in the NYC
market.
As we grow as an institution we are exploring all options that our capabilities allow including:
Originating loans for our balance sheet, originating loans to sell to other Banking institutions or
investors (servicing retained or released).
Our unique approach allows us the ability to generate assets in an efficient way and our
expertise gives us the tools to meet our customers needs and the needs of the organization.
Banking to High Net Worth Families
 
87

 
 
High Net Worth Families
Three years ago We were given the task of Building
Lasting Relationships with High Net Worth Families
Phase I-Planting (CRE has been the initial tool to make
introductions)
Meet
Set Expectations
Communicate
Exceed Expectations
When our customers speak to their friends we want to be a topic of
conversation.
The WOW factor.
 
88

 
Results
Phase 2-Polination
Our Results
$121.5 Million of Loans in first 6 months of 2011
$399 Million in 2012
$836 Million in 2013. In the last quarter of 2013 we ramped up to meet
Bank needs.
$623 Million in the Q1 2014.
Total deposits currently $75 Million growing at $7 Million per month.
By being responsive to requests, honoring our term sheets and closing
quickly we created excitement in the industry.
WE ALWAYS ASK FOR REFERRALS AND DEPOSITS
 
89

 
Harvesting Relationships
Phase 3-Harvesting
Follow up with customers
Determine other needs
Cross Sell Products-In the last 3 months we have identified over $100
million of C&I opportunities
Get Referrals
Review results and repeat.
 
90

 
Who are our Customers
Customer Mix
355 Plus Transactions
150 Different customers
Five C’s ( Character, Capability, Credit, Collateral, Cash Flow)-We are
highly focused and disciplined.
We continue to be laser focused on credit quality.
Our Q1’14 efforts taught us that a thoughtful quick response is a
Strategic Advantage
Our customers are willing to pay a ¼ of a percent more for quicker
execution and certainty
We believe that we are making an extra $4,500,000 per year as a
result of our execution
 
91

 
 
Banking to
Mortgage Companies
Glenn Hedde
 
92

 
Banking for Mortgage Companies
State of the Industry (prior to mid-2013):
Industry enjoyed strong origination volume post-crisis driven by
refinance activity due to low interest rates
Strong margins due to limited industry capacity
Annual Industry Mortgage Origination Volume -- 2006 - 2012 ($ Tril.)
- Originations are estimates from the Mortgage Bankers Association
 
93

 
Banking for Mortgage Companies
Current State of the Industry:
Mortgage Rate increase in mid-2013 led to 50-60% drop in volume
Profit margins shrink with excess industry capacity
Moderate growth predicted in - 2014 thru 2016
Industry Quarterly Mortgage Originations 2013 & 2014 ($ Tril.)
* - Indicates forecasted periods per the Mortgage Bankers Association
 
94

 
Banking for Mortgage Companies
Customers Bank Business Growth
Business unit grown from $0 in late 2009
 
95

 
Banking for Mortgage Companies
Key Success Factors:
Very experienced team in sales, credit and operations
Institutional Understanding/Commitment of Business
High Service model driven by single point of contact model
Strong Risk Management Controls
Attractive Financial Results:
Fee Income
Deposit Gathering
 
96

 
Banking for Mortgage Companies
Differentiating Factors:
Financing mortgage servicing rights on a term basis
Warehouse Construction-to-perm loans and other salable products
Private Banking for owners of mortgage companies
 
97

 
Customers Bank
Operating Strategies
Q & A
 
98

 
Technology
Jim Collins
 
99

 
Table of Contents
 Customers Bank Advantage……………………………………. 101
 Single Point of Contact - CRM ……………………………....... 102
 Single Point of Contact - Business Intelligence………………     103
 High Touch supported by High Tech……………………………   104
 Malauzai Software……………………………………………….. 105
 BOLTS Partnership……………………………………………….   114
 Security…………………………………………………………….   117
 Conclusion…………………………………………………………   119
 
100

 
Customers Bank Advantage
Cash
Management
Residential
Real Estate
Credit
Cards
Commercial
Real Estate
Commercial
Banking
Retail
Branches
Client
Makes
One Call
Client
High Touch supported by High Tech
Single Point of Contact Banking
Private /
Personal
Bankers
Concierge
Banking
Other Products/
Services
 
101

 
 
 
 
 
•  Account Management Features: Contact records – demographic information, as well as account history.•  Activity Management Features: Calendars, task assignments, Outlook integration, etc.•  Customer Service Features: Case/ticket management, agent workflow tools, service resolution tools (i.e. decision trees)•  Mobile Support: Dedicated apps, HTML5.•  Reporting and Analytics: Real-time dashboards for marketing, sales and service.•  Sales Management Features: Lead generation, qualification, and pipeline management.
 
102

 
SPOC - Business Intelligence
 
Data Analytics and Distributed Data Views
 
Provisioning the data analytics and mobile distribution will be
accomplished by
QlikView (Qlik Technologies).
Leading edge provider for this service and leader in the financial
services field particularly
Foundation Data Warehouse Architecture
 
Oracle will be the primary database used to support the data
warehouse
Fiserv will be contracted to provide OpenData table updates for
consolidated DNA information tables
 
103

 
High Touch supported by High Tech
 High Tech
 §Implementation of
 technology suite
 allows for unique
 product offerings:
 § Remote account
 opening
 § Remote & Mobile
 deposit capture
 § Mobile banking
 § Picture Pay
 § Internet Banking
 transition to
 Smart Web App
 Technology
 High Touch
 §Takes banker to the
 customer’s home or
 office, 12 hours a day,
 7 days a week
 §Appointment banking
 approach
 §Customer access to
 private bankers
 §“Virtual Branches”
 out of sales offices
 §Commercial & Retail
 account opening
 capabilities
 Concierge Banking
 
104

 
Malauzai Software
Customers and Partners
Mission - Cool SmartApps, Easily Managed and Measured
170+ Customers in Live Production with:
 - 15 different core systems
 - 3 different bill payment systems
6 Strong Business Partners
 - Computer Services Inc. - 460+ core customers
 - Catalyst Corporate Federal Credit Union - 1,200+ capitalized members
 - Corporate Central Credit Union - 300+ capitalized members
 - CFC Technology - 500+ payment customers
 - Bottomline Technologies, Inc. - 600+ business and commercial banking customers
 - Jack Henry Symitar Division - 300+ core customers
4 Mobile Platforms - iOS, Android, Native iPad, SmartwebApps
3 Applications - Consumer, Business and Corporate, Enterprise Employee-Facing
 
105

 
Malauzai Software
 
106

 
Malauzai Software
Standard “Cool” Features    
 Mobile Onboarding- Sign up for a new account via a mobile device
 Real-Time Account Data- Stay up-to-date with your account balances
 Quick Balance- Access balances/history with the touch of a button
 Picture Bill Pay- Take a picture of a bill to make payments
 Mobile Check Deposit- Deposit checks from anywhere, anytime
 Debit Card Management- Turn On/Off your debit card in REAL-TIME
 Personalized SmartApp- End-user defined custom views
 
107

 
Malauzai Software
Advanced “Sizzle” Features    
 Can I Buy?- Automated cash calendar that predicts future balances
 Voice Mobile Banking- Allow end-users to talk to mobile SmartApp
 Video Chat- Deliver a superior remote service experience
 Gamification- Mobile rewards program to increase end-user engagement
 Mobile Payments- Pay any merchant, anytime, anywhere (future)
 Mobile Mortgage Quotes- Take a picture of a house & get a quote (future)
 Biometric Login- Increase security with fingerprints, voice and pictures
 
108

 
Innovation
“Can I Buy” Feature
This feature allows a customer to see if they can afford to buy something either
today or in the future.  Based on their cash available and an estimate of a future
balance, a customer can make an immediate decision on what they can buy.  A
customer can take a picture of a bar-code of a product OR enter details manually
(such as for a TV that does not have a package or bar code) AND decide on when
they want to buy and the Mobile Banking SmartApp will tell them if they can afford
it.
 
The SmartApp will automatically predict funds available based on looking at
previous transactions i.e., there will be no data entry, which is critical to making
this work as if people have to enter data, they will not use the feature.  Think of
this as automated Personal Financial Management (PFM).
 
The “Innovation”:
Helping customers manage their funds i.e. making PFM useful to the
masses and the automation as it will require no data entry.
 
 
109

 
Innovation
Voice Mobile Banking Features
This feature allows a customer to interact with Mobile Banking using voice
commands.  First, a customer will be able to hear their balances when they
enter the SmartApp.  Especially when the customer is in “SmarText-Mode”,
the App will tell them their balance right away.  Second, a customer will be
able to access certain features, such as bill pay or P2P by talking to the
SmartApp.  
 
This covers both using voice as an “output” mechanism, i.e. read me my
balance and recent history AND using voice as an “input” mechanism, i.e.
Issuing requests to pay a bill or send money to a friend.
The “Innovation”:
Use of voice and ease of interaction with the bank via BankMobile SmartApp.
 
110

 
Innovation
Mobile Picture Banking
This set of features allows the customer to extensively use the camera to
perform banking transactions.  Starting with opening an account where they
take a picture of their drivers license, through funding the account by taking a
picture of a check, and including taking pictures of bills to make payments,
the camera will be a main-stay of BankMobile’s SmartApp.
 
The “Innovation”:
 
extensive use of the camera which is unique the mobile device.
Real Time Person to Person Payments
This feature allows a customer to transfer money to a friend in REAL-TIME.
 Using a friends debit card, which they take a picture of, a customer can
transfer money in seconds to a friend.  This innovation here it REAL-TIME
transfers.  Current P2P (via Harland as Customers Bank is doing it) uses
ACH to settle and it keeps volumes very very low.  The debit card number
and the Visa settlement rails make this an instant transfer.  
 
The “Innovation”:
 
REAL-TIME settlement AND the use of the camera to minimize data entry.
 
111

 
Innovation
Cash Deposits Anywhere
This feature allows a customer to make a cash deposit at a merchant
such as Walmart and get access to the funds Immediately.  It is called
MoneyPak today (as implemented by Higher One).  The feature uses
the GreenDot network to settle the funds.  To our knowledge there are
very few banks doing this and one of them is Higher One.  

The “Innovation”:
Ability to allow cash deposits from anywhere in the nation and the fact that
few others are doing it in association with a bank account (usually used for
pre-paid cards).
 
112

 
What is BOLTS all about………
Serves Community Banks and Credit Unions in Solving Complex Technology
Challenges and Helps them Bring Innovative Products and Services to the Market
Faster, Better, Cheaper
Uses Process-Centric Approach to Deliver Streamlined Back Office
Develops Integrated Products that Drastically Reduce Costs by Reducing/Eliminating
Manual Processes
Leverages Technology to Solve Today’s Demanding Risk & Compliance Challenges
by Embedding Controls in the Process Engine
Provides Enterprise Business Process Work Flows to Connect 3rd Party Systems with
Bank’s Line Functions to Reduce Errors and Improve Service to Internal and External
Customers
Provides Support As A Service Using Multi-Channel, Unified, Customer Contact
Management Platform to Address the Needs of Today’s Mobile Customer
 
113

 
BOLTS Partnership
 BOLTS team is providing integration and work-flow based
 framework to ensure a fully automated customer onboarding &
 support solution that includes:
  Real-time Customer Identification, Verification & Validation
  Real-time Account Provisioning (Checking and Saving with Overdraft)
  Real-time Debit Card Provisioning
  Real-time Exceptions Management
  Full Integration with Back Office Functions for Fully Automated Work Flow
  Welcome Kit Provisioning
  Support Case Management
  Contact Management Center Solutions for Mobile Customers
  Information Security Management
 Deep expertise in systems integration & agile product development
 Innovative solutions to reduce operating costs, increase
 efficiencies and expand customer relationships
 
114

 
BOLTS Partnership
Automated Onboarding Business Process
 
115

 
BOLTS Partnership
Customer Support & Contact Management Solutions
 
116

 
Security
Current Threat Environment
Malware
Hacking
Social Engineering
Identity Theft
Card Breaches
ACH / Wire
 
117

 
Security
Solutions & Business Partners
Enhanced Multi-Factor Authentication
Intrusion Detection Tools
Anti-Malware & Anti-Virus Tools
Vulnerability Management
Security Administration
 
118

 
Conclusion
 Technology………
 ……………….drives innovation
 ……………….enables a superior customer experience
 ……………….creates operational efficiency
 ……………….supports regulatory, compliance, and security mandates
 ……………….significantly impacts the bottom line of the organization
 
119

 
 
120

 
BankMobile.com
Warren Taylor
Luvleen Sidhu
 
121

 
Banking of the Future
Mobility. Simplicity. No Fees.
 
122

 
Mission
1. Effortless experience
2. Loyalty Creation
3. Win / Win Outcome
 
123

 
Opportunity
 Capitol One, Schwab, Ally - have less than 4%
 of US Deposits
 “Big Banks” can’t compete
  Durbin interchange impact
  Overhead, structure, bureaucracy
  Technology lags
  Value - fees, rates, service
 
124

 
Generation Y
Gen Y
What are their banking expectations?
 
125

 
Houston, we have a problem…
Mobility has revolutionized our world…
…however, banks have been slow to adapt
Millennial Desperate for a
Better Banking Experience
(50%) indicate they are counting on start
up firms to overhaul how banks work
A THREE-YEAR STUDY FINDS THAT
MILLENNIALS ARE LOOKING FOR WAYS TO
LIVE A BANK-FREE EXISTENCE IN THE
FUTURE.
With the widespread adoption of
smartphones, the use of mobile banking
services is
expected to approach
50%
by 2016 versus 15% today
 
126

 
bankmobile is born!
bankmobile is a virtual bank designed for the on-the-go lifestyle
and specific needs of the digital consumer
Our mission is to make the frustrated millennial say “Wow! I finally
found a transparent, effortless bank!
bankmobile brings all your banking to your smartphone & tablet
letting you bank
where, when, and how you want
 
127

 
Competition
Customer Target
Branch Density
*
heavy
none
Millennial
Baby Boomers
* not bank
 
128

 
How are we different?
Mobile banking is only an add on service adding
costs
Low rates & High fees
Product offering/pricing the same whether you
open an account in a branch or on mobile device
Defensive: Mobile apps are not used to attract
new customers; Only to respond to demand for
mobile with a costly & large branch network still
there
They just have a mobile banking app…
 
129

 
Banks are looking for ways to cut
their branch networks
Branch Sales and Closings Since 12/31/12 by Top 50 Largest Banks
Source: SNL Financial. Market data as of 4/30/14, operating data as of most recent quarter
 
130

 
How are we different?
Virtual Banks
 Attract age 55+, higher
 balance, rate sensitive
 customer
 Not focused on creating
 simplistic mobile
 experience with innovative
 banking features
Internet Banks
Neo Banks
bankmobile
 One of the first mobile
 virtual bank
 Effortless, simple, superior
 user experience, premium
 customer service, free ATM
 access
 Absolutely NO Fees is our
 goal; HIGHER rates, a full
 suite of banking products
 Commitment to building a
 trusting community of loyal
 customers through
 financial education and
 transparency
 Provide superior user
 experience, simplified
 banking and above average
 customer service
 Revenue model built
 entirely around interchange
 fee from debit or prepaid
 cards
 Do not provide a full suite
 of banking products &
 services. Little cross-sell
 capabilities
 
131

 
Guiding principles
Keep it simple - with goal of NO FEES
Best-in-class user experience and
customer service are how we will win
We need to speak with an authentic
 voice
- absolute transparent disclosures
You can’t manage what you can’t
 
measure
 
132

 
Product Launch Plans
July 2014
October 2014
 Picture account opening
 Checking account
 Savings account
 Real time account data
 Remote check deposit
 P2P payments
 Picture bill pay
 Traditional bill pay
 Debit card management
 (on/off capability)
 4 digit pin
 E-statement viewer
 Automated customer service
Jan 2015 & Beyond
 Can I buy feature
 Voice mobile banking
 Gamification
 Biometric login
 Auto loans
 Mortgages
 Credit cards
 Prepaid cards
  Insurance
 Video chat for personalized
 customer service
 Text chat
 PFM integration
 Marketing offers
 Daily financial tip “push
 notification”
 Increase debit card limit
 Real time P2P payments
 
133

 
Product demo
 
134

 
bankmobile strategy
Who are they?
Why are they
attractive?
How will we
do it?
§ Ages 18-35; Largest generation at around 84 million
§ Not just future customers, but influencers
§ Millennials rank the four largest banks among the 10 least loved brands in
 America
§ Tech savvy, tech dependent, largest group of mobile users
§ 33% say they are switching banks in the next 90 days
§ Overburdened with debt
§ Purchasing power over $1.3 trillion
§ Looking for banks to provide financial knowledge and advice
§ Partnership with Higher One; access to ~250K graduates each year
§ Create hype and engagement through multiple social media platforms
§ Utilize college students as brand ambassadors
§ Develop & distribute content on financial topics to build loyalty & trust
§ Digital ad campaign
1. PrincipallyTarget Millennials
 
135

 
Customer acquisition
Attract users leveraging a multi-channel marketing approach
Channel
Strategy Detail
PR
Target key blogs & publications. Pitch ‘mobile’ and ‘community bank’
focused message
Social Media
Establish FB & Twitter presence & drive traffic through commentary &
questions
Blog
Leverage to give bankmobile a personal touch and communicate our
feelings and opinions to users
Conferences &
Events
Secure panel & presenter opportunities to promote the bankmobile team
& brand
SEO
Entire site is optimized for content search and discovery
Affiliate Marketing
Affiliate sales model / campus ambassadors
Gorilla Marketing
Campus activations, campus tours, etc.
Above the line
advertising
Select advertising through digital channels, including paid search and
targeted banner ads
 
136

 
bankmobile strategy
2. Affinity Marketing
Objective
Partnership
Structure
Examples
§ Create affinity relationships with not for profits as well as profit generating
 organizations
§ Members, followers, or customers must feel passionate about the
 organizations we partner with
§ Develop a win/win partnership - Enter into a marketing fee agreement
§ Customers receive a branded banking experience
§ We financially compensate the organization our customers are passionate
 about
§ We receive loyal banking customers
§ Credit card companies targeting affinity groups in the 80’s
§ USAA & Veterans
§ Bancorp Bank & T Mobile
§ We plan to target alumni associations, foundations, charities, advocacy groups
 religious groups etc
 
137

 
Revenue model
bankmobile
Revenue
Model
Interchange Fees
(Debit & Prepaid)
Margin from Interest
Bearing Deposits
Margin from Non Interest
Bearing Deposits
Offering Credit
bankmobile Advantage
Banks below $10B can generate at least 2X more from interchange than banks
>$10B
 
138

 
Goals
Over a 5 year period, acquire ~250,000
customers
Make 1.25% plus ROA
Make 15% plus ROE
 
139

 
ideas are just one thing; execution
is
everything.”
- Jay Sidhu, CEO Customers Bank
 
140

 
Any questions?
 
141

 
Future Financial Model/
Risk Management
Robert Wahlman
 
142

 
What Makes Us Unique
§ We are building a new kind of bank using technology and relationship
 building to develop a new kind of customer relationship
§ Our innovative organic growth model is a great way to build a profitable
 bank and create shareholder value at a low cost
 o The branch lite, high touch/high tech, single point of contact
 approach builds strong relationships while it lowers costs
§ Selective M&A of smaller financial companies gives us access to new
 geographies or products that we expand with our organic growth model
§ We focus on rapid growth of strong credit quality niche products and
 deposit products providing above average returns
§ We support our businesses with state of the art technology obtained
 through partners, converting developmental costs to variable costs
§ Bank Mobile provides an incredible opportunity for future profitable
 growth
 
143

 
Q1 2014 Results
 With one time items, in both revenue and expense, of ~ $3.0 million
 each the net change to our core earnings was immaterial.
 
144

 
Hypothetical $6.5 Billion Bank
 
145

 
Customers has adopted a CAMELS+ approach to identify, measure,
monitor and control risk throughout the organization. The eight
phase process is shown graphically below . . .
q Set Risk
 Thresholds/
 Tolerances
q Horizontal
 Risk
 Assessment
Capital
Asset
Quality
Liquidity
Sensitivity
+’s
Manage-
ment
Earnings
q Vertical Risk
 Assessment
Pre-Phase
q Setup Risk
 Committee
q Adopt
 CAMELS+
 Approach
Model
Base
Case
Scenario
1. Variable
Stress Tests
2. Enterprise
Wide Stress
Tests
Two
Approaches:
Stress
Test the
Base
Case
Model
Alternative
Scenarios
Pro Forma
CAMELS+
Assessment
CAMELS+
Assessment
Identify
Trigger
Events
Mitigation
Strategies/
Policies/
Procedures
 
146

 
CAMELS + ERM Program
Enterprise Risk Management
Tone at the Top • Risk Management Compliance Program
Board of Directors • Board Risk Committee • Board Audit Committee • Board Compliance Committee
Capital Committee • Loan Committee • Management Risk Committee • Asset Liability Committee • Management Compliance Committee
C
ALCO
Capital Committee
Treasury
 
Capital Policy
Capital Plan
Capital Metrics
Capital Stress Testing
 
A
Risk Management Committee
Loan Committee
Watch List Committee
ALLL Committee
Credit and Loan Review
Performance Metrics and Monitoring
Migration Analysis
Credit Concentration Analysis
Underwriting Policies
M
Risk Management Committee
Various and numerous Policies and Committees
Corporate Ethics Policy
All Metrics and Monitoring
All Stress Testing
Strategic Plan and Budget
All Scorecards
Enterprise Risk Management
E
ALCO
Business Review Committee
FP & A
Annual Budget and Continuous Forecast
Annual Strategic Plan
Performance Metrics Monitoring
Budget to Activate at Manager Level
L
ALCO
Treasury
Risk Management Committee
 
Liquidity Plan
Liquidity Performance Metrics and Monitoring
Contingency Funding Plan
Liquidity Stress Testing
S
ALCO
Treasury
Risk Management Committee
Interest Rate Sensitivity Analysis
Interest Rate Risk Metrics and Monitoring
Interest Rate Risk Guidelines
Interest Rate Risk Stress Testing
 
147

 
CAMELS + ERM Program
Enterprise Risk Management
Tone at the Top • Risk Management Compliance Program
Board of Directors • Board Risk Committee • Board Audit Committee • Board Compliance Committee
Capital Committee • Loan Committee • Management Risk Committee • Asset Liability Committee • Management Compliance Committee
+
+
+
+
+
+
+
Compliance
CRA and Fair Lending
Bank Secrecy Act
Legal and Regulatory
Reputation
Operational Risk
Information Technology
Board Compliance Committee
Management Compliance Committee
IT Steering Committee
Internal Audit
Legal, Finance, Technology, Operations Functions
Operating Policies and Procedures
Annual Internal Control Review and Effectiveness Assessments
Public Relations Plan
Investor Relations Plan
Security Information Plan
 
148

 
Q & A
 
 149