Stockholders' Equity (Deficiency) (Summary of Stock Option Activity for Non-employees) (Details) (USD $)	3 Months Ended	12 Months Ended
Mar. 31, 2013	Dec. 31, 2012
Number of Options Outstanding, Beginning	6,777,967
Number of Options Granted	473,200	8,672,967
Number of Options Exercised
Number of Options Forfeited	(92,500)	(1,895,000)
Number of Options Expired
Number of Options Outstanding, Ending	7,158,667	6,777,967
Number of Options Exercisable	2,056,998	1,457,832
Weighted Average Exercise Price Outstanding, Beginning	$ 0.35
Weighted Average Exercise Price Issued	$ 0.35	$ 0.49
Weighted Average Exercise Price Exercised
Weighted Average Exercise Price Forfeited	$ 0.35	$ 1.00
Weighted Average Exercise Price Expired
Weighted Average Exercise Price Outstanding, Ending	$ 0.35	$ 0.35
Weighted Average Exercise Price Exercisable	$ 0.35	$ 0.35
Weighted Average Remaining Contractual Life (in years) Outstanding	4 years 4 months 24 days	4 years 8 months 12 days
Weighted Average Remaining Contractual Life (in years) Exercisable	4 years 4 months 24 days	4 years 9 months 18 days
Aggregate Intrinsic Value Outstanding, Beginning
Aggregate Intrinsic Value Granted
Aggregate Intrinsic Value Exercised
Aggregate Intrinsic Value Forfeited/canceled
Aggregate Intrinsic Value Outstanding, Ending
Aggregate Intrinsic Value Exercisable
Stock Incentive Plan To Non Employees [Member]
Number of Options Outstanding, Beginning	195,000
Number of Options Granted		390,000
Number of Options Exercised
Number of Options Forfeited		(195,000)
Number of Options Expired
Number of Options Outstanding, Ending	195,000	195,000
Number of Options Exercisable	58,333
Weighted Average Exercise Price Outstanding, Beginning	$ 0.35
Weighted Average Exercise Price Issued		$ 0.65
Weighted Average Exercise Price Exercised
Weighted Average Exercise Price Forfeited		$ 0.95
Weighted Average Exercise Price Expired
Weighted Average Exercise Price Outstanding, Ending	$ 0.35	$ 0.35
Weighted Average Exercise Price Exercisable	$ 0.35
Weighted Average Remaining Contractual Life (in years) Outstanding	4 years	4 years 6 months
Weighted Average Remaining Contractual Life (in years) Exercisable	4 years
Aggregate Intrinsic Value Outstanding, Beginning
Aggregate Intrinsic Value Granted
Aggregate Intrinsic Value Exercised
Aggregate Intrinsic Value Forfeited/canceled
Aggregate Intrinsic Value Outstanding, Ending
Aggregate Intrinsic Value Exercisable

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The number of shares into which fully or partially vested stock options outstanding as of the balance sheet date can be currently converted under the option plan.

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The total accumulated difference between fair values of underlying shares on dates of exercise and exercise price on options which were exercised (or share units converted) into shares during the reporting period under the plan.

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Number of options or other stock instruments for which the right to exercise has lapsed under the terms of the plan agreements.

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