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Stockholders' Equity (Deficiency) (Summary of Warrant Activity) (Details) (USD $)
3 Months Ended 12 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Number of Options Outstanding, Beginning 6,777,967   
Number of Options Granted 473,200 8,672,967
Number of Options Exercised      
Number of Options Forfeited (92,500) (1,895,000)
Number of Options Expired      
Number of Options Outstanding, Ending 7,158,667 6,777,967
Number of Options Exercisable 2,056,998 1,457,832
Weighted Average Exercise Price Outstanding, Beginning $ 0.35   
Weighted Average Exercise Price Issued $ 0.35 $ 0.49
Weighted Average Exercise Price Exercised      
Weighted Average Exercise Price Forfeited $ 0.35 $ 1.00
Weighted Average Exercise Price Expired      
Weighted Average Exercise Price Outstanding, Ending $ 0.35 $ 0.35
Weighted Average Exercise Price Exercisable $ 0.35 $ 0.35
Weighted Average Remaining Contractual Life (in years) Outstanding 4 years 4 months 24 days 4 years 8 months 12 days
Weighted Average Remaining Contractual Life (in years) Exercisable 4 years 4 months 24 days 4 years 9 months 18 days
Aggregate Intrinsic Value Outstanding, Beginning      
Aggregate Intrinsic Value Granted      
Aggregate Intrinsic Value Exercised      
Aggregate Intrinsic Value Forfeited/canceled      
Aggregate Intrinsic Value Outstanding, Ending      
Aggregate Intrinsic Value Exercisable      
Warrant [Member]
   
Number of Options Outstanding, Beginning 7,256,522 456,000
Number of Options Granted 807,143 6,950,522
Number of Options Exercised      
Number of Options Forfeited    (150,000)
Number of Options Expired      
Number of Options Outstanding, Ending 8,063,665 7,256,522
Number of Options Exercisable 8,063,665 7,256,522
Weighted Average Exercise Price Outstanding, Beginning $ 0.45 $ 0.33
Weighted Average Exercise Price Issued $ 0.50 $ 0.46
Weighted Average Exercise Price Exercised      
Weighted Average Exercise Price Forfeited    $ 0.50
Weighted Average Exercise Price Expired      
Weighted Average Exercise Price Outstanding, Ending $ 0.46 $ 0.45
Weighted Average Exercise Price Exercisable $ 0.46 $ 0.45
Weighted Average Remaining Contractual Life (in years) Outstanding 4 years 3 months 18 days 4 years 6 months
Weighted Average Remaining Contractual Life (in years) Exercisable 4 years 3 months 18 days 4 years 6 months
Aggregate Intrinsic Value Outstanding, Beginning 32,349   
Aggregate Intrinsic Value Outstanding, Ending 32,349 32,349
Aggregate Intrinsic Value Exercisable $ 32,349 $ 32,349