Property and Equipment (Schedule of Property and Equipment) (Details) (USD $)	Mar. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Property and equipment, gross	$ 1,806,299	$ 1,667,191	$ 1,227,081
Accumulated depreciation and amortization	(541,216)	(455,871)	(229,972)
Property and equipment, net	1,265,083	1,211,320	997,109
Call Center [Member]
Property and equipment, gross	121,313	121,313	121,313
Computer and Office Equipment [Member]
Property and equipment, gross	61,037	45,718	38,577
Furniture and Fixtures [Member]
Property and equipment, gross	32,914	11,336
Library [Member]
Property and equipment, gross	100,000	100,000	100,000
Software [Member]
Property and equipment, gross	1,491,035	1,388,824	927,455
Accumulated depreciation and amortization	(361,296)	(268,744)	(60,290)
Property and equipment, net	1,129,739	1,102,080	867,165
Vehicles [Member]
Property and equipment, gross			$ 39,736

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

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Gross amount of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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- Definition

Amount, net of accumulated depreciation, depletion and amortization, of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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