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Stockholders' Equity (Deficiency) (Tables)

3 Months Ended

12 Months Ended

Mar. 31, 2013

Dec. 31, 2012

Stockholders Equity Deficiency Tables

The assets acquired and liabilities assumed from the publicly-held company were as follows:


Cash and cash equivalents	$	337
Liabilities assumed		(21,206	)
Net	$	(20,869	)

The assets acquired and liabilities assumed from the publicly-held company were as follows:


Cash and cash equivalents	$	337
Liabilities assumed		(21,206	)
Net	$	(20,869	)

Warranty Activity

A summary of the Company's warrant activity during the three months ended March 31, 2013 is presented below:


					Weighted
			Weighted		Average
			Average		Remaining		Aggregate
	Number of		Exercise		Contractual		Intrinsic
Warrants	Shares		Price		Term		Value
Balance Outstanding, December 31, 2012		7,256,522	$	0.45
Granted		807,143		0.50
Exercised		-		-
Forfeited		-		-
Expired		-		-
Balance Outstanding, March 31, 2013		8,063,665	$	0.46		4.3	$	32,349

Exercisable, March 31, 2013		8,063,665	$	0.46		4.3	$	32,349

A summary of the Company's warrant activity during the year ended December 31, 2012 is presented below:


						Weighted
				Weighted		Average
				Average		Remaining		Aggregate
	Number of			Exercise		Contractual		Intrinsic
Warrants	Shares			Price		Term		Value

Balance Outstanding, December 31, 2011		456,000		$	0.33
Granted		6,950,522			0.46
Exercised		-			-
Forfeited		(150,000	)		0.50
Expired		-			-
Balance Outstanding, December 31, 2012		7,256,522		$	0.45		4.5	$	32,349

Exercisable, December 31, 2012		7,256,522		$	0.45		4.5	$	32,349

Compensation Expense for Stock Options Granted

The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted to employees during the three months ended March 31, 2013 and 2012:


	For the Three Months Ended
	March 31,
Assumptions	2013			2012
Expected life (years)		3.5 - 3.75			3.5
Expected volatility		46.3% - 46.5	%		44.2	%
Weighted-average volatility		46.5	%		44.2	%
Risk-free interest rate		0.36% - 0.44	%		0.56% - 0.60	%
Dividend yield		0.00	%		0.00	%
Expected forfeiture rate		3.9	%		2.0	%

The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted to employees during the years ended December 31, 2012 and 2011:


	For the Year Ended
	December 31,
Assumptions	2012			2011

Expected life (years)		2.5 - 3.8			N/A
Expected volatility		44.2% - 50.9	%		N/A
Weighted-average volatility		49.0	%		N/A
Risk-free interest rate		0.31% - 0.60	%		N/A
Dividend yield		0.00	%		N/A
Expected forfeiture rate		1.7	%		N/A

Stock Options Activity to Employees

A summary of the Company's stock option activity for employees and directors during the three months ended March 31, 2013 is presented below:


						Weighted
				Weighted		Average
				Average		Remaining		Aggregate
	Number of			Exercise		Contractual		Intrinsic
Options	Shares			Price		Term		Value
Balance Outstanding, December 31, 2012		6,777,967		$	0.35
Granted		473,200		$	0.35
Exercised		-
Forfeited		(92,500	)	$	0.35
Expired		-
Balance Outstanding, March 31, 2013		7,158,667		$	0.35		4.4	$	-

Exercisable, March 31, 2013		2,056,998		$	0.35		4.4	$	-

A summary of the Company's stock option activity for employees and directors during the year ended December 31, 2012 is presented below:


						Weighted
				Weighted		Average
				Average		Remaining		Aggregate
	Number of			Exercise		Contractual		Intrinsic
Options	Shares			Price		Term		Value

Balance Outstanding, December 31, 2011		-
Granted		8,672,967		$	0.49
Exercised		-
Forfeited		(1,895,000	)	$	1.00
Expired		-
Balance Outstanding, December 31, 2012		6,777,967		$	0.35		4.7	$	-

Exercisable, December 31, 2012		1,457,832		$	0.35		4.8	$	-

Stock Options Grants to Non-Employees

The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted to non-employees during the three months ended March 31, 2013 and 2012:


	For the Three Months Ended
	March 31,
Assumptions	2013		2012
Expected life (years)		N/A		3.5
Expected volatility		N/A		44.2	%
Weighted-average volatility		N/A		44.2	%
Risk-free interest rate		N/A		0.60	%
Dividend yield		N/A		0.00	%

The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted to non-employees during the years ended December 31, 2012 and 2011:


	For the Year Ended
	December 31,
Assumptions	2012			2011

Expected life (years)		2.7 - 5.0			N/A
Expected volatility		44.2% - 50.0	%		N/A
Weighted-average volatility		47.4	%		N/A
Risk-free interest rate		0.37% - 0.60	%		N/A
Dividend yield		0.00	%		N/A

Stock option activity for non employees

A summary of the Company's stock option activity for non-employees during the three months ended March 31, 2013 is presented below:


					Weighted
			Weighted		Average
			Average		Remaining		Aggregate
	Number of		Exercise		Contractual		Intrinsic
Options	Shares		Price		Term		Value
Balance Outstanding, December 31, 2012		195,000	$	0.35
Granted		-
Exercised		-
Forfeited		-
Expired		-
Balance Outstanding, March 31, 2013		195,000	$	0.35		4.0	$	-

Exercisable, March 31, 2013		58,333	$	0.35		4.0	$	-

A summary of the Company's stock option activity for non-employees during the year ended December 31, 2012 is presented below:


						Weighted
				Weighted		Average
				Average		Remaining		Aggregate
	Number of			Exercise		Contractual		Intrinsic
Options	Shares			Price		Term		Value

Balance Outstanding, December 31, 2011		-
Granted		390,000		$	0.65
Exercised		-
Forfeited		(195,000	)	$	0.95
Expired		-
Balance Outstanding, December 31, 2012		195,000		$	0.35		4.5	$	-

Exercisable, December 31, 2012		-			N/A		N/A		N/A

- Definition

Tabular disclosure of the allocation of equity-based compensation costs to a given line item on the balance sheet and income statement for the period. This may include the reporting line for the costs and the amount capitalized and expensed.

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- Definition

Tabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.

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