13F-HR 1 info13f.txt WASHIGNTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar or Quarter Ended: June 30, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one): [ ] is a restatement [ ] adds new holdings entries Institutional Investment Manager Filing this report: Name: River and Mercantile Asset Management LLP Address: 30 Coleman Street London England EC2R 5AL 13F File Number: 028-13893 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables are considered integral parts of this form. Person signing this Report on behalf of Reporting Manager: Name: Julian Cripps Title: Chief Operating Officer Phone: +44 (0)207 601 6262 Signature, Place, Date of Signing Julian Cripps London, England July 19, 2011 Report Type (Check only one): [X] 13F HOLDINGS REPORT [ ] 13F NOTICE [ ] 13F COMBINATION REPORT List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers:NONE Form 13F Information Table Entry Total: 54 Form 13F Information Table Value Total: $332,090 List of Other Included Managers: NONE FORM 13F INFORMATION TABLE Name of Issuer Title of Class CUSIP Value SHRS Investment Discretion Other Manager Voting Authority AFFYMETRIX INC COM 00826T108 317 40000 SOLE SOLE ALTRIA GROUP INC COM 02209S103 211 8021 SOLE SOLE AOL INC COM 00184X105 298 15000 SOLE SOLE APACHE CORP COM 037411105 420 3413 SOLE SOLE APPLE INC COM 037833100 57 170 SOLE SOLE BANK OF AMERICA CORP COM 060505104 931 85000 SOLE SOLE BAXTER INTERNATIONAL INC COM 071813109 238 3999 SOLE SOLE CALAMP CORP COM 128126109 304 98000 SOLE SOLE CAMELOT INFORMATION SYSTEMS IN COM 13322V105 124 835246 SOLE SOLE CHINA YUCHAI INTL LTD COM COM G21082105 358 17000 SOLE SOLE CITIGROUP INC COM 172967424 1078 25920 SOLE SOLE COLGATE-PALMOLIVE CO COM 194162103 53 611 SOLE SOLE DR HORTON INC COM 23331A109 461 40000 SOLE SOLE DRESSER-RAND GROUP INC COM 261608103 43 800 SOLE SOLE EBAY INC COM 278642103 10163 31500 SOLE SOLE EXPEDIA INC COM 30212P105 347 12000 SOLE SOLE FIDELITY NATIONAL FINANCIAL IN CL A 31620R105 425 27000 SOLE SOLE FOREST OIL CORP COM PAR $0.01 346091705 19501 730667 SOLE SOLE FOSTER WHEELER AG COM COM H27178104 21323 701996 SOLE SOLE FRONTIER COMMUNICATIONS CORP COM 35906A108 18630 2312962 SOLE SOLE GENERAL ELECTRIC CO COM 369604103 376 20000 SOLE SOLE GOOGLE INC CLA 38259P508 20539 40572 SOLE SOLE JIAYUAN.COM INTERNATIONAL LTD SPONSORED ADR 477374102 239 21000 SOLE SOLE JOHNSON & JOHNSON COM 478160104 307 4626 SOLE SOLE LAZARD LTD SHS -A- SHS A G54050102 17207 464001 SOLE SOLE MASCO CORP COM 574599106 348435 29000 SOLE SOLE MONSANTO CO COM 61166W101 21949 302601 SOLE SOLE MONSTER WORLDWIDE INC COM 611742107 644 44000 SOLE SOLE MOODY'S CORP COM 615369105 297 7750 SOLE SOLE MORGANS HOTEL GROUP CO COM 61748W108 313 43599 SOLE SOLE NOBLE CORPORATION BAAR NAMEN-AKT CHF3.80 NAMEN-AKT H5833N103 21257 539744 SOLE SOLE NVIDIA CORP COM 67066G104 573 36000 SOLE SOLE PAMPA ENERGIA SA SPONS ADR LVL I 697660207 30 2000 SOLE SOLE PERFECT WORLD CO LTD ADR SPON ADR REP B 71372U104 318 17000 SOLE SOLE PFIZER INC COM 717081103 25920 1258580 SOLE SOLE PRINCIPAL FINANCIAL GROUP INC COM 74251V102 318 10463 SOLE SOLE QUEPASA CORP COM NEW 74833W206 10439 143500 SOLE SOLE REDIFF.COM INDIA LTD ADR SPONSORED ADR 757479100 691 75000 SOLE SOLE RENESOLA LTD ADR SPONS ADS 75971T103 418 80000 SOLE SOLE RENREN INC SPONSORED ADR 759892102 379 43000 SOLE SOLE REPUBLIC SERVICES INC COM 760759100 21720 704419 SOLE SOLE RF MICRO DEVICES INC COM 749941100 318 52000 SOLE SOLE SOHU.COM INC COM 83408W103 144 2000 SOLE SOLE SOUTHWESTERN ENERGY CO COM 845467109 19559 456523 SOLE SOLE STILLWATER MINING CO COM 86074Q102 10559 479454 SOLE SOLE SYMANTEC CORP COM 871503108 315 16000 SOLE SOLE TIFFANY & CO COM 886547108 745 9500 SOLE SOLE TIME WARNER CABLE INC COM 88732J207 21207 271699 SOLE SOLE TYCO INTERNATIONAL LTD SHS SHS H89128104 21930 444037 SOLE SOLE VALERO ENERGY CORP COM 91913Y100 716 28000 SOLE SOLE VARIAN MEDICAL SYSTEMS INC COM 92220P105 21082 301138 SOLE SOLE WEATHERFORD INTERNATIONL LTD REG REG SHS H27013103 21344 1138090 SOLE SOLE YAHOO! INC COM 984332106 451 30000 SOLE SOLE YONGYE INTERNATIONAL INC COM 98607B106 314 60000 SOLE SOLE