13F-HR 1 info13f.txt WASHIGNTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar or Quarter Ended: March 31, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one): [ ] is a restatement [ ] adds new holdings entries Institutional Investment Manager Filing this report: Name: River and Mercantile Asset Management LLP Address: 30 Coleman Street London England EC2R 5AL 13F File Number: 028-13893 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables are considered integral parts of this form. Person signing this Report on behalf of Reporting Manager: Name: Julian Cripps Title: Chief Operating Officer Phone: +44 (0)207 601 6262 Signature, Place, Date of Signing Julian Cripps London, England April 26, 2011 Report Type (Check only one): [X] 13F HOLDINGS REPORT [ ] 13F NOTICE [ ] 13F COMBINATION REPORT List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers:NONE Form 13F Information Table Entry Total: 50 Form 13F Information Table Value Total: $255,640 List of Other Included Managers: NONE FORM 13F INFORMATION TABLE Name of Issuer Title of Class CUSIP Value SHRS Investment Discretion Other Manager Voting Authority AFFYMETRIX INC COM 00826T108 650 125000 SOLE SOLE ALTRIA GROUP INC COM 02209S103 287 11057 SOLE SOLE AOL INC COM 00184X105 488 25000 SOLE SOLE APACHE CORP COM 037411105 297 2274 SOLE SOLE APPLE INC COM 037833100 59 170 SOLE SOLE BANK OF AMERICA CORP COM 060505104 733 55000 SOLE SOLE BAXTER INTERNATIONAL INC COM 071813109 209 3899 SOLE SOLE CITIGROUP INC COM 172967101 861 194200 SOLE SOLE CNINSURE INC ADR SPONSORED ADR 18976M103 582 45000 SOLE SOLE CONOCOPHILLIPS COM 20825C104 327 4099 SOLE SOLE DR HORTON INC COM 23331A109 465 40000 SOLE SOLE EBAY INC COM 278642103 403 13000 SOLE SOLE EXPEDIA INC COM 30212P105 385 17000 SOLE SOLE FIDELITY NATIONAL FINANCIAL IN CL A 31620R105 494 35000 SOLE SOLE FLUOR CORP COM 343412102 8969 121716 SOLE SOLE FOREST LABORATORIES INC COM 345838106 51 1600 SOLE SOLE FOREST OIL CORP COM PAR $0.01 346091705 17873 472536 SOLE SOLE FRONTIER COMMUNICATIONS CORP COM 35906A108 17638 2148381 SOLE SOLE GENERAL ELECTRIC CO COM 369604103 400 20000 SOLE SOLE GOOGLE INC CL A 38259P508 15985 27255 SOLE SOLE HEWLETT-PACKARD CO COM 428236103 301 7355 SOLE SOLE INTEL CORP COM 458140100 167 8298 SOLE SOLE JPMORGAN CHASE & CO COM 46625H100 17541 380294 SOLE SOLE LAZARD LTD SHS -A- SHS A G54050 10 2 16208 390048 SOLE SOLE LDK SOLAR CO LTD ADR SPONSORED ADR 50183L107 464 38000 SOLE SOLE MASCO CORP COM 574599106 403 29000 SOLE SOLE MILLICOM INTL CELLULAR SA SHS NEW L6388F 11 0 17757 184661 SOLE SOLE MONSANTO CO COM 61166W101 17265 239020 SOLE SOLE MONSTER WORLDWIDE INC COM 611742107 158 10000 SOLE SOLE MOODY'S CORP COM 615369105 364 10750 SOLE SOLE NATIONAL OILWELL VARCO INC COM 637071101 8786 110384 SOLE SOLE NOBLE CORPORATION BAAR NAMEN -AKT H5833N 10 3 17994 394576 SOLE SOLE NVIDIA CORP COM 67066G104 701 38000 SOLE SOLE PAMPA ENERGIA SA SPONS ADR LVL I 697660207 28 2000 SOLE SOLE PERFECT WORLD CO LTD ADR SPON ADR REP B 71372U104 296 14000 SOLE SOLE PFIZER INC COM 717081103 23648 1164112 SOLE SOLE PRINCIPAL FINANCIAL GROUP INC COM 74251V102 329 10263 SOLE SOLE REDIFF.COM INDIA LTD ADR SPONSORED ADR 757479100 952 127000 SOLE SOLE REGIONS FINANCIAL CORP COM 7591EP100 435 60000 SOLE SOLE RENESOLA LTD ADR SPONS ADS 75971T103 580 55000 SOLE SOLE RF MICRO DEVICES INC COM 749941100 429 67000 SOLE SOLE SOUTHWESTERN ENERGY CO COM 845467109 17868 415784 SOLE SOLE ST JUDE MEDICAL INC COM 790849103 38 754 SOLE SOLE STILLWATER MINING CO COM 86074Q102 8836 385454 SOLE SOLE SYMANTEC CORP COM 871503108 370 20000 SOLE SOLE TELE NORTE LESTE PARTICIPACOES SPON ADR PFD 879246106 238 13578 SOLE SOLE TIFFANY & CO COM 886547108 553 9000 SOLE SOLE TIME WARNER CABLE INC COM 88732J207 17389 243720 SOLE SOLE WEATHERFORD INTERNATIONL LTD REG SHS H27013 10 3 17979 795888 SOLE SOLE YAHOO! INC COM 984332106 383 23000 SOLE SOLE