Geographic Area and Product Information (Net Sales by Products and Services) (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Revenues from External Customers and Long-Lived Assets [Line Items]
Products	$ 3,638.6	$ 3,825.6	$ 2,813.7
Services	455.4	499.0	372.1
Total net sales	4,094.0	4,324.6	3,185.8
Catalog, magazines and retail inserts [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Products	2,711.4	2,826.0	2,173.1
Direct mail, books, directories and other printed Products [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Products	894.9	964.1	614.1
Other [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Products	32.3	35.5	26.5
Logistics services [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Services	349.4	370.4	268.5
Imaging and other services [Member]
Revenues from External Customers and Long-Lived Assets [Line Items]
Services	$ 106.0	$ 128.6	$ 103.6