0001013762-12-000639.txt : 20120330 0001013762-12-000639.hdr.sgml : 20120330 20120330113137 ACCESSION NUMBER: 0001013762-12-000639 CONFORMED SUBMISSION TYPE: NT 10-K PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20111231 FILED AS OF DATE: 20120330 DATE AS OF CHANGE: 20120330 EFFECTIVENESS DATE: 20120330 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BRAINY BRANDS COMPANY, INC. CENTRAL INDEX KEY: 0001478838 STANDARD INDUSTRIAL CLASSIFICATION: AGRICULTURE PRODUCTION - CROPS [0100] IRS NUMBER: 300457914 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: NT 10-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-54344 FILM NUMBER: 12726872 BUSINESS ADDRESS: STREET 1: 460 BROGDON ROAD, SUITE 400 CITY: SUWANEE STATE: 2Q ZIP: 30024 BUSINESS PHONE: (678) 762-1100 MAIL ADDRESS: STREET 1: 460 BROGDON ROAD, SUITE 400 CITY: SUWANEE STATE: 2Q ZIP: 30024 FORMER COMPANY: FORMER CONFORMED NAME: ENTER CORP DATE OF NAME CHANGE: 20091216 NT 10-K 1 formnt10k.htm THE BRAINY BRANDS COMPANY, INC. FORM NT 10-K formnt10k.htm
UNITED STATES
 
SECURITIES AND EXCHANGE COMMISSION
 
Washington, D.C. 20549
 
FORM 12b-25
 
Commission File Number: 000-54344
 
NOTIFICATION OF LATE FILING
 
(Check One):  [X] Form 10-K      [  ] Form 20-F      [  ] Form 11-K      [ ] Form 10-Q
 
[ ] Form N-SAR  [ ] Form N-CSR
  
     
 
For Period Ended: December 31, 2011
  
     
 
[ ] Transition Report on Form 10-K
  
 
[ ] Transition Report on Form 20-F
  
 
[ ] Transition Report on Form 11-K
  
 
[ ] Transition Report on Form 10-Q
  
 
[ ] Transition Report on Form N-SAR
  
     
 
For the Transition Period Ended:
  
 
Read Instruction (on back page) Before Preparing Form. Please Print or Type.
 
Nothing in this form shall be construed to imply that the Commission
has verified any information contained herein.
 
If the notification relates to a portion of the filing checked above, identify the item(s) to which the notification relates:
 
PART I - REGISTRANT INFORMATION
 
THE BRAINY BRANDS COMPANY, INC.
 
Full name of Registrant
 
N/A
 
Former Name if Applicable
 
460 Brodgon Road, Suite 400
 
Address of Principal Executive Office (Street and Number)
 
Suwanee, GA 30024
 
City, State and Zip Code
 
 
1
 
 
PART II - RULE 12b-25(b) AND (c)
 
 
If the subject report could not be filed without unreasonable effort or expense and the registrant seeks relief pursuant to Rule 12b-25(b), the following should be completed. (Check box if appropriate.)
 
   
|
(a)
The reason described in reasonable detail in Part III of this form could not be eliminated without | unreasonable effort or expense
         
 
x
|
|
|
(b)
The subject annual report, semi-annual report, transition report on Form 10-K, Form 20-F, Form 11-K, Form N-SAR, or Form N-CSR, or portion thereof, will be filed on or before the fifteenth   | calendar day following the prescribed due date; or the subject quarterly report or transition report | on Form 10-Q, or subject distribution report on Form 10-D or portion thereof will be filed on or before the fifth calendar day following the prescribed due date; and
         
   
|
(c)
The accountant’s statement or other exhibit required by Rule 12b-25(c) has been attached if | applicable.
 
PART III - NARRATIVE
 
 
State below in reasonable detail the reasons why Forms 10-K, 20-F, 11-K, 10-Q, N-SAR, N-CSR, or the transition report or portion thereof could not be filed within the prescribed time period.
 
(Attach extra sheets if needed.)
 
      The compilation, dissemination and review of the information required to be presented in the Form 10-K for the relevant period has imposed time constraints that have rendered timely filing of the Form 10-K impracticable without undue hardship and expense to the registrant. The registrant undertakes the responsibility to file such report no later than fifteen days after its original prescribed due date.
 
 
PART IV - OTHER INFORMATION
 
 
(1) 
Name and telephone number of person to contact in regard to this notification
     
Paul Harrison
(678)
762-1100
(Name)
(Area Code)
(Telephone Number)
     
 
(2) 
Have all other periodic reports required under Section 13 or 15(d) of the Securities Exchange Act of 1934 or Section 30 of the Investment Company Act of 1940 during the preceding 12 months or for such shorter period that the registrant was required to file such report(s) been filed? If the answer is no, identify report(s). Yes [X] No [ ]
     
 
(3) 
Is it anticipated that any significant change in results of operations from the corresponding period for the last fiscal year will be reflected by the earnings statements to be included in the subject report or portion thereof? Yes [ ] No [X]
     
   
If so: attach an explanation of the anticipated change, both narratively and quantitatively, and, if appropriate, state the reasons why a reasonable estimate of the results cannot be made.
     
 
 
2
 
THE BRAINY BRANDS COMPANY, INC.
(Name of Registrant as Specified in Charter)
 
 
has caused this notification to be signed on its behalf by the undersigned thereunto duly authorized.
 
Date: March 30, 2012
By:
/s/ Paul Harrison
   
Paul Harrison
   
Chief Executive Officer
 
 
 
 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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