0001477200-15-000033.txt : 20150323
0001477200-15-000033.hdr.sgml : 20150323
20150323192226
ACCESSION NUMBER: 0001477200-15-000033
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20150323
FILED AS OF DATE: 20150323
DATE AS OF CHANGE: 20150323
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Rocket Fuel Inc.
CENTRAL INDEX KEY: 0001477200
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
IRS NUMBER: 300472319
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 1900 SEAPORT BLVD
CITY: REDWOOD CITY
STATE: CA
ZIP: 94063
BUSINESS PHONE: 650-595-1300
MAIL ADDRESS:
STREET 1: 1900 SEAPORT BLVD
CITY: REDWOOD CITY
STATE: CA
ZIP: 94063
FORMER COMPANY:
FORMER CONFORMED NAME: Rocket Fuel, Inc.
DATE OF NAME CHANGE: 20091119
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Covington JoAnn
CENTRAL INDEX KEY: 0001600740
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-36071
FILM NUMBER: 15720225
MAIL ADDRESS:
STREET 1: ROCKET FUEL INC.
STREET 2: 1900 SEAPORT BLVD
CITY: REDWOOD CITY
STATE: CA
ZIP: 94063
4
1
wf-form4_142715293566032.xml
FORM 4
X0306
4
2015-03-23
0
0001477200
Rocket Fuel Inc.
FUEL
0001600740
Covington JoAnn
1900 SEAPORT BLVD
REDWOOD CITY
CA
94063
0
1
0
0
VP, General Counsel, CPO
Common Stock
2015-03-23
4
M
0
3000
3.55
A
7398
D
Common Stock
2015-03-23
4
S
0
3000
10.0053
D
4398
D
Employee Stock Option (right to buy)
3.55
2015-03-23
4
M
0
3000
0
D
2022-08-13
Common Stock
3000.0
81459
D
The sale reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 12, 2014
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.01, inclusive. The reporting person undertakes to provide to Rocket Fuel Inc., any security holder of Rocket Fuel Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
One-fourth of the shares subject to the option vested on July 23, 2013 and one forty-eighth of the shares vest monthly thereafter.
/s/ Ken Scully, as attorney-in-fact for JoAnn Covington
2015-03-23