0001477200-15-000033.txt : 20150323 0001477200-15-000033.hdr.sgml : 20150323 20150323192226 ACCESSION NUMBER: 0001477200-15-000033 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150323 FILED AS OF DATE: 20150323 DATE AS OF CHANGE: 20150323 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Rocket Fuel Inc. CENTRAL INDEX KEY: 0001477200 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 300472319 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1900 SEAPORT BLVD CITY: REDWOOD CITY STATE: CA ZIP: 94063 BUSINESS PHONE: 650-595-1300 MAIL ADDRESS: STREET 1: 1900 SEAPORT BLVD CITY: REDWOOD CITY STATE: CA ZIP: 94063 FORMER COMPANY: FORMER CONFORMED NAME: Rocket Fuel, Inc. DATE OF NAME CHANGE: 20091119 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Covington JoAnn CENTRAL INDEX KEY: 0001600740 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36071 FILM NUMBER: 15720225 MAIL ADDRESS: STREET 1: ROCKET FUEL INC. STREET 2: 1900 SEAPORT BLVD CITY: REDWOOD CITY STATE: CA ZIP: 94063 4 1 wf-form4_142715293566032.xml FORM 4 X0306 4 2015-03-23 0 0001477200 Rocket Fuel Inc. FUEL 0001600740 Covington JoAnn 1900 SEAPORT BLVD REDWOOD CITY CA 94063 0 1 0 0 VP, General Counsel, CPO Common Stock 2015-03-23 4 M 0 3000 3.55 A 7398 D Common Stock 2015-03-23 4 S 0 3000 10.0053 D 4398 D Employee Stock Option (right to buy) 3.55 2015-03-23 4 M 0 3000 0 D 2022-08-13 Common Stock 3000.0 81459 D The sale reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 12, 2014 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.01, inclusive. The reporting person undertakes to provide to Rocket Fuel Inc., any security holder of Rocket Fuel Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. One-fourth of the shares subject to the option vested on July 23, 2013 and one forty-eighth of the shares vest monthly thereafter. /s/ Ken Scully, as attorney-in-fact for JoAnn Covington 2015-03-23