0001477200-14-000101.txt : 20140905 0001477200-14-000101.hdr.sgml : 20140905 20140905091217 ACCESSION NUMBER: 0001477200-14-000101 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20140905 ITEM INFORMATION: Completion of Acquisition or Disposition of Assets ITEM INFORMATION: Unregistered Sales of Equity Securities ITEM INFORMATION: Regulation FD Disclosure ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20140905 DATE AS OF CHANGE: 20140905 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Rocket Fuel Inc. CENTRAL INDEX KEY: 0001477200 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 300472319 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-36071 FILM NUMBER: 141084642 BUSINESS ADDRESS: STREET 1: 350 MARINE PARKWAY STREET 2: SUITE 220 CITY: REDWOOD SHORES STATE: CA ZIP: 94065 BUSINESS PHONE: 650-595-1300 MAIL ADDRESS: STREET 1: 350 MARINE PARKWAY STREET 2: SUITE 220 CITY: REDWOOD SHORES STATE: CA ZIP: 94065 FORMER COMPANY: FORMER CONFORMED NAME: Rocket Fuel, Inc. DATE OF NAME CHANGE: 20091119 8-K 1 a8-kdenaliclosing2014x09x04.htm 8-K 8-K Denali closing 2014-09-04




UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported)
September 5, 2014

Rocket Fuel Inc.
(Exact name of registrant as specified in its charter)

Delaware
 
001-36071
 
30-0472319
(State or other jurisdiction of incorporation)
 
(Commission File Number)
 
(IRS Employer
Identification No.)

1900 Seaport Blvd.
Redwood City, CA 94063
(Address of principal executive offices, including zip code)
(650) 595-1300
(Registrant’s telephone number, including area code)



Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))








Item 2.01. Completion of Acquisition or Disposition of Assets

On September 5, 2014, Rocket Fuel Inc. (the “Company”) completed its previously announced acquisition of X Plus Two Solutions, Inc., a Delaware corporation (“Target) , a holding company of which [x+1], Inc., a Delaware corporation (“[x+1]”) is a wholly owned subsidiary and the only operating company (the “Acquisition”), pursuant to an Agreement and Plan of Merger, dated as of August 4, 2014 (the “Merger Agreement”), by and among the Company, Denali Acquisition Sub Inc., a Delaware corporation and a wholly-owned subsidiary of the Company (“Merger Sub I”), Denali Acquisition Sub II , LLC, a Delaware limited liability company and a wholly-owned subsidiary of the Company (“Merger Sub II”, and collectively with Merger Sub I, the “Merger Subs”), Target and Shareholder Representative Services LLC, a Colorado limited liability company, as agent for Target's stockholders.


Pursuant to the terms of the Merger Agreement, Merger Sub I merged with and into Target (the “First Merger”), and upon consummation of the First Merger, Merger Sub I ceased to exist and Target became a wholly-owned subsidiary of the Company. The surviving corporation of the First Merger then merged with and into Merger Sub II, which continues to exist as a wholly-owned subsidiary of the Company. Upon consummation (the “Closing”) of the transactions contemplated by the Merger Agreement (the “Merger”), all outstanding shares of Target capital stock and options to purchase Target capital stock were cancelled in exchange for an aggregate of 5,367,797 million shares of the Company’s common stock (valued at $130 million based on the average closing price of the twenty trading days preceding August 4, 2014 of $24.22 per share (the “Specified Price”)) and $100 million in cash to existing Target securityholders, subject to certain adjustments as set forth in the Merger Agreement.


The foregoing summary of the Merger Agreement and the transactions contemplated thereby does not purport to be complete and is subject to, and qualified in its entirety by, the full text of the Merger Agreement, which the Company expects will be filed with the Company’s Form 10-Q for the quarter ending September 30, 2014.

In connection with the Closing of the Merger, the Company, certain stockholders of Target (the “Target Holders”) and the parties (the “Investors”) to that certain Fourth Amended and Restated Investor Rights Agreement, dated as of June 15, 2012, by and among the Company, George H. John, Richard Frankel, Abhinav Gupta and the investors listed on Exhibit A attached thereto, amended and restated the Investor Rights Agreement (as amended and restated, the “Amended Investor Rights Agreement”) to require the Company to file and cause to become effective a registration statement on Form S-3 (the “Resale Shelf”) to register the resale of the shares of the Company’s common stock received by the Target Holders in connection with the Merger as soon as practicable after the later of (i) the Closing of the Merger and (ii) October 4, 2014, and cause the Resale Shelf to remain effective for six months following the Closing of the Merger. However, the Company shall have the right to defer the filing of the Resale Shelf for up to 30 days if the Company’s board of directors in its good-faith judgment determines that filing the Resale Shelf would be materially detrimental to the Company, provided that the Company may not register any other securities during such 30-day period other than registrations relating to its employee benefit plans, Rule 145 transactions or convertible debt. The Amended Investor Rights Agreement also includes provisions prohibiting the Investors and the Target Holders from offering, selling or otherwise disposing of their shares during certain blackout periods, including the periods during which the Company prepares and releases its quarterly financial results.

The foregoing summary of the Amended Investor Rights Agreement and the transactions contemplated thereby does not purport to be complete and is subject to, and qualified in its entirety by, the full text of the Amended Investor Rights Agreement, which will be filed with the Company’s periodic report for the quarter ending September 30, 2014.

Item 3.02 Unregistered Sales of Equity Securities
The disclosure set forth in Item 1.01 above regarding the issuance of shares of the Company’s common stock to Target securityholders is incorporated by reference into this Item 3.02. In accordance with the Merger Agreement, the Company issued the shares of its common stock described herein in reliance upon the exemptions from registration afforded by Section 4(2) and Rule 506 of Regulation D promulgated under the Securities Act of 1933, as amended.






Item 7.01 Regulation FD Disclosure
The Company issued a press release, dated September 5, 2014, regarding the Closing. The press release is furnished herewith as Exhibit 99.1.
The information set forth under this Item 7.01, including Exhibit 99.1, shall not be deemed “filed” for purposes of the Securities Exchange Act of 1934, as amended, or incorporated by reference in any filing under the Securities Act of 1933, as amended, regardless of any general incorporation language in such filing, unless expressly incorporated by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(a) Financial Statements of Businesses Acquired

The financial statements required by Item 9.01(a) of Form 8-K will be filed by amendment to this Form 8-K by November 21, 2014.

(b) Pro Forma Financial Information

The pro forma financial information required by Item 9.01(b) of Form 8-K will be filed by amendment to this Form 8-K by November 21, 2014.

(d) Exhibits.

Exhibit No. Description
99.1
Press release announcing Rocket Fuel Completion of [x+1] Acquisition dated September 5, 2014







SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
ROCKET FUEL INC.
 
 
 
 
 
By: /s/ J. PETER BARDWICK
 
 
J. Peter Bardwick
Chief Financial Officer
(Principal Financial and Accounting Officer)




Date: September 5, 2014





EXHIBIT INDEX

Exhibit No. Description

99.1
Press release announcing Rocket Fuel Completion of [x+1] Acquisition dated September 5, 2014



EX-99.1 2 a991x1dealclosepressreleas.htm EXHIBIT 99.1 x1DealClosePressRelease-FINAL

Rocket Fuel Announces Completion of [x+1] Acquisition
 
The Combination Provides New Ways to Enhance Every Customer’s Journey, While Addressing the Evolving Needs of Brands and Their Agencies
 
REDWOOD CITY, Calif. [September 5, 2014] – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced the completion of the acquisition of X Plus Two Solutions Inc, the parent company of [x+1], a leading provider of programmatic marketing and data-management solutions. The acquisition of [x+1] significantly expands the market opportunity for Rocket Fuel, enabling integrated storytelling across the customer journey, accelerating the company’s entry into the digital marketing enterprise SaaS market, and leveraging an enterprise sales and marketing infrastructure to drive growth.
 
“With this acquisition we are meeting the evolving needs of marketers and their agencies,” said George John, Rocket Fuel CEO and Chairman. “The merger with [x+1] accelerates our vision to become the leading technology platform for marketers by unleashing the power of Rocket Fuel artificial intelligence across a wider spectrum of addressable media.”
 
Marketers and agencies are poised to benefit from the teaming of two trusted partners in other ways as well. John Nardone, formerly [x+1] CEO and now Executive Vice President and General Manager at Rocket Fuel explains: “Both companies are known for low-touch, high-performing technology, but we are also made up of people who share a passion for our customers’ businesses,” said Nardone. “Our people provide what machines cannot: a curiosity that asks the ‘whys’ and ‘what ifs’ that help marketers uncover untapped potential at every consumer touchpoint.”
 
Our vision of Marketing that Learns™ is to develop a unified SaaS marketing platform where we can apply AI to the entire customer journey, to drive performance for marketers and increase relevance and value for consumers. As Rocket Fuel and [x+1] technology come together the solutions will empower marketers and their agencies to unlock unique insights and uncover data patterns that connect the dots across addressable channels such as web, email, display, mobile, social, and video, as well as channels previously not programmatically accessible like print, direct mail, and point-of-sale.
 
As a first step, we anticipate that as early as Q4 we will have a combined solution that tightly couples the Origin Marketing Hub with Rocket Fuel’s DSP for the industry’s best optimization and reach. This combined solution will have access to Rocket Fuel’s inventory across 18 global ad exchanges for display, video and mobile.
 
Rocket Fuel’s full range of offerings will provide the flexibility and choice marketers and agencies seek using technology, managed and self-service models, and expertise to tie disparate pieces of information together to deliver real results.



 
This resonates with enterprise marketers and analysts:
 
"As a customer of both Rocket Fuel and [x+1], Volkswagen is thrilled about the possibilities created by this powerful acquisition,” said Jennifer Clayton, General Manager Marketing
Communications, Volkswagen Group of America. “Now that all of their strengths are in one place, they will be a major force in Volkswagen’s programmatic approach."
 
“The combination of Rocket Fuel’s optimization expertise and the breadth of [x+1]’s DMP makes an interesting offering for enterprise marketers who want to take tighter executional control of their programmatic strategies,” said Karsten Weide, IDC’s Program Vice President, Digital Media and Entertainment. “I will be watching this integration very closely.”
 
Forward-Looking Statements
 
This press release contains “forward-looking statements” regarding the expected impact of the [x+1] acquisition on the Company’s business, market opportunity, and prospects, intended development plans and product offerings, acceptance of those product offerings by customers, and other matters. These forward-looking statements are subject to a number of risks and uncertainties, including the extent to which the integration of [x+1]’s operations into the operations of the Company is successful; whether any new market opportunities are as significant as expected; and whether the Company’s expanded suite of offerings provides the expected benefits to potential customers. Additional factors that could cause actual results to differ materially from those anticipated by the forward-looking statements can be found under the caption “Risk Factors” in the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on February 28, 2014 and in the Company’s subsequent filings with the SEC. These forward-looking statements are made as of the date of this press release and Rocket Fuel expressly disclaims any obligation or undertaking to update the forward-looking statements contained herein to reflect events that occur or circumstances that exist after the date on which the statements were made.
 
About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns™ platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.




Media Contact:
Kenya Hayes
khayes@rocketfuelinc.com
(650) 481-6178