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12. DERIVATIVE WARRANT LIABILITY - Schedule warrant activity (Details) (USD $)
3 Months Ended
Mar. 31, 2014
Derivative Instruments and Hedging Activities Disclosure [Abstract]  
Balance beginning $ 0
Fair value of warrants issued 1,368,908
Increase in derivative liability resulting from anti-dilution provision in agreement with Full Circle 153,994
Decrease in the fair value of warrant liability (375,262)
Balance ending $ 1,147,640