11. STOCK HOLDERS' EQUITY - Warrants outstanding (Details) (USD $)	3 Months Ended
	Mar. 31, 2014
Exercise Price	$ 7.77
Warrants Outstanding	2,015,700
Weighted Average Life of Outstanding Warrants In Months	32 months
Series A Warrants
Exercise Price	$ 10.00
Warrants Outstanding	973,000
Weighted Average Life of Outstanding Warrants In Months	28 months
Date of Expiration	Jul. 31, 2016
Series B Warrants
Exercise Price	$ 5.00
Warrants Outstanding	42,700
Weighted Average Life of Outstanding Warrants In Months	56 months
Date of Expiration	Oct. 31, 2018
Series C Warrants
Exercise Price	$ 5.50
Warrants Outstanding	1,000,000
Weighted Average Life of Outstanding Warrants In Months	34 months
Date of Expiration	Jan. 21, 2017