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12. DERIVATIVE WARRANT LIABILITY (Tables)
3 Months Ended
Mar. 31, 2014
Derivative Instruments and Hedging Activities Disclosure [Abstract]  
Schedule of assumptions
   

March 31,

2014

 
Risk-free interest rate     0.04 %
Expected dividend yield     0.00 %
Expected term (in years)     3  
Expected volatility     40 %
Schedule warrant activity
   

Three Months Ended 

March 31,

2014

 
Balance at December 31, 2013      
Fair value of warrants issued   $ 1,368,908  
Increase in derivative liability resulting from anti-dilution provision in agreement with Full Circle     153,994  
Decrease in the fair value of warrant liability     (375,262 )
Balance at March 31, 2014   $ 1,147,640  
Change in Gain (loss) on derivative liability
Change in Gain (Loss) on Derivative Liability  

March 31,

2014

 
Beginning balance at Jauary 1, 2014     -  
Original loss on recognition of derivative liability   $ (868,908 )
Change in estimated fair market value     221,268  
Loss on derivative liability at end of period   $ (647,640 )