10. CONVERTIBLE NOTES PAYABLE (Details) (USD $)	6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013
Balance at December 31, 2013	$ 616,177
Issued during the period	0
Converted into shares of common stock	(258,669)
Amortization of debt discount	417,881
Payment of loan principal	(3,178)
Interest accrued during the period	49,274
Interest paid during the period	(44,612)	0
Balance at June 30, 2014	775,009
Less: Current portion	(5,927)
Long term debt	770,946
Principal Balance
Balance at December 31, 2013	700,000
Issued during the period	1,605,000
Converted into shares of common stock	(255,000)
Amortization of debt discount	0
Payment of loan principal	(3,178)
Interest accrued during the period	0
Interest paid during the period	0
Balance at June 30, 2014	2,046,822
Less: Current portion	(5,927)
Long term debt	2,040,895
Debt Discount
Balance at December 31, 2013	(84,694)
Issued during the period	(1,605,000)
Converted into shares of common stock	0
Amortization of debt discount	417,881
Payment of loan principal	0
Interest accrued during the period	0
Interest paid during the period	0
Balance at June 30, 2014	(1,271,813)
Less: Current portion	0
Long term debt	(1,271,813)
Accrued Interest
Balance at December 31, 2013	871
Issued during the period	0
Converted into shares of common stock	(3,669)
Amortization of debt discount	0
Payment of loan principal	0
Interest accrued during the period	49,274
Interest paid during the period	(44,612)
Balance at June 30, 2014	0
Less: Current portion	0
Long term debt	$ 1,864