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Property and Equipment, Net - Summary (Details) (USD $)
9 Months Ended
Sep. 30, 2012
Dec. 31, 2011
Property, Plant and Equipment [Line Items]    
Property and equipment, gross $ 21,969 $ 21,969
Less accumulated depreciation 12,171 8,025
Property and equipment, Net 9,798 13,944
Computers and equipment
   
Property, Plant and Equipment [Line Items]    
Estimated useful lives 3 years  
Property and equipment, gross 12,539 12,539
Furniture
   
Property, Plant and Equipment [Line Items]    
Estimated useful lives 7 years  
Property and equipment, gross $ 9,430 $ 9,430