An amount representing an agreement for an unconditional promise by the maker to pay the Company (holder) a definite sum of money within one year from the balance sheet date (or the normal operating cycle, whichever is longer), net of any write-downs taken for collection uncertainty on the part of the holder. Such amount may include accrued interest receivable in accordance with the terms of the debt. The debt also may contain provisions and related items including a discount or premium, payable on demand, secured, or unsecured, interest bearing or noninterest bearing, among a myriad of other features and characteristics. This amount does not include amounts related to receivables held-for-sale.

+ References+ Details

For an unclassified balance sheet, amounts due from parties associated with the reporting entity as evidenced by a written promise to pay.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

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Reference 2: http://www.xbrl.org/2003/role/presentationRef

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Reference 6: http://www.xbrl.org/2003/role/presentationRef

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Reference 7: http://www.xbrl.org/2003/role/presentationRef

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 8: http://www.xbrl.org/2003/role/presentationRef

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+ Details

Notes and Short-term Receivables (Details Textuals 2) (USD $)	3 Months Ended	9 Months Ended		0 Months Ended	9 Months Ended		0 Months Ended
	Sep. 30, 2012	Sep. 30, 2012	Dec. 31, 2011	Feb. 13, 2012 Fortune Market Media Inc.	Sep. 30, 2012 Fortune Market Media Inc.	Dec. 31, 2011 Fortune Market Media Inc.	Aug. 13, 2012 Note receivable - Apel Design	Sep. 30, 2012 Note receivable - Apel Design
Accounts, Notes, Loans and Financing Receivable [Line Items]
Original principal amount of note receivable				$ 150,000			$ 15,000
Interest Rate				12.00%			12.00%
Allowance for credit losses short term receivable (in dollars)	0	0	100,000			100,000
Recovery of allowance for credit losses	(111,340)	100,000			100,000
Total notes and short-term receivables	$ 631,198	$ 631,198	$ 1,319,900					$ 16,124