Other Assets

3 Months Ended

Mar. 31, 2012

6. Other Assets

Other assets consist of the following as of March 31, 2012 and December 31, 2011:

	2012		2011

White label licenses and websites	$	4,390	$	17,560
Investment in joint venture		8,000		-
	$	12,390	$	17,560

Websites development, net

On April 19, 2010, the Company entered into a Software Licensing Agreement whereby the Company will license proprietary trading software (the “Software”) for the purpose of developing a Forex Trading Platform and introducing prospective clients (“End Users”). In return, the Company received a newly created website, at cost of $105,359. The costs of the website includes the vendor’s normal set-up fee plus payroll costs and consulting fees incurred by the Company relating to the development of internal use software. The total $105,359 cost was capitalized and is being amortized over a 2-year life. Amortization expense amounted to $13,170 and $0 for the three months ended March 31, 2012 and 2011, respectively.

Investment in Joint Venture

On February 13, 2012, Direct JV Investments Inc, a wholly-owned subsidiary of the Company (“Direct JV”), entered into a Joint Venture Agreement with Vulcan Oil & Gas Inc. (“Vulcan”), whereby the Company will from time to time provide financing to certain Vulcan alternative, green and solar energy projects (the “Projects”) with the goal of sharing in any rebates awarded by the government on any of the Projects. For all the Projects in the U.S. residential market, profits and losses of each of the Projects will be allocated at the conclusion of each fiscal year at a ratio of 60% to Vulcan and 40% to the Company. For all other projects, the profit and loss allocation will be determined on a case by case basis. There is no guarantee that the Projects will generate any revenues. As of March 31, 2012 Direct JV advanced Vulcan $8,000 per the agreements on specific projects. The Projects had no income or loss for the three months ended March 31, 2012.