10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2022

Or

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from          to

Commission File Number: 001-40477

Better Choice Company Inc.

(Exact name of registrant as specified in its charter)

Delaware	83-4284557
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

12400 Race Track Road

Tampa, Florida 33626

(Address of Principal Executive Offices) (Zip Code)

_______________________________________________

(Registrant’s Telephone Number, Including Area Code): (212) 896-1254

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class	Trading Symbol(s)	Name of Each Exchange on which Registered
Common Stock, $0.001 par value share	BTTR	NYSE American

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by checkmark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by checkmark whether the registrant is a large accelerated filer, accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐ Accelerated filer ☐ Non-accelerated filer ☒ Smaller reporting company ☒ Emerging growth company ☐

If an emerging growth company, indicate by a check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by a check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).Yes ☐ No ☒

The number of shares outstanding of each of the registrant’s classes of common stock as of the latest practicable date was: 29,364,712 shares of $0.001 par value common stock outstanding as of August 9, 2022.

Better Choice Company Inc.

Table of Contents

Item		Page
	PART I – FINANCIAL INFORMATION
1.	Financial Statements	4
2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	16
3.	Quantitative and Qualitative Disclosures About Market Risk	23
4.	Controls and Procedures	23
	PART II – OTHER INFORMATION
1.	Legal Proceedings	23
1A.	Risk Factors	23
2.	Unregistered Sales of Equity Securities and Use of Proceeds	24
3.	Defaults Upon Senior Securities	24
4.	Mine Safety Disclosures	24
5.	Other Information	24
6.	Exhibits	24
	Signatures	27

FORWARD-LOOKING STATEMENTS

This Quarterly Report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements other than statements of historical facts contained in this Quarterly Report on Form 10-Q ("Quarterly Report") are “forward-looking statements” for purposes of federal and state securities laws. These statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.

In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these terms or other similar expressions, although not all forward-looking statements contain these words. The forward-looking statements in this Quarterly Report are only predictions and are based largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition and results of operations. Forward-looking statements contained herein include, among others, statements concerning management's expectations about future events, operating plans and performance, the continued effects of the COVID-19 pandemic and geopolitical actions and the threat of cyber-attacks, including levels of consumer, business and economic confidence generally, the regulatory environment, litigation, sales and the expected benefits of our business strategy and strategic priorities, and such statements are based on the current beliefs and expectations of management, as applicable. These forward-looking statements speak only as of the date of this Quarterly Report and are subject to a number of known and unknown risks, uncertainties, and assumptions. Although we believe the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and inherent risks and uncertainties. Accordingly, you are cautioned not to place undue reliance on forward-looking statements, which speak only as of the dates on which they are made. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events, changed circumstances, or otherwise. We qualify all of our forward-looking statements by these cautionary statements. You should, however, consult further disclosures we make in future filings and public disclosures, including without limitation, our Annual Report on Form 10-K ("Annual Report"), Quarterly Reports on Forms 10-Q, and Current Reports on Forms 8-K.

2

Important factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, those summarized below:

•our ability to continue as a going concern

•the impact of damage to or interruption of our information technology systems due to cyber-attacks or other circumstances beyond our control

•the impact of the COVID-19 pandemic on the global pet health and wellness industry, our employees, suppliers, customers and end consumers, which could adversely and materially impact our business, financial condition and results of operations;

•business interruptions resulting from geopolitical actions, including war and terrorism;

•our ability to successfully implement our growth strategy;

•failure to achieve growth or manage anticipated growth;

•our ability to achieve or maintain profitability;

•the loss of key members of our senior management team;

•our ability to generate sufficient cash flow or raise capital on acceptable terms to run our operations, service our debt and make necessary capital expenditures;

•our ability to successfully integrate Halo’s and TruPet’s brands;

•our dependence on our subsidiaries for payments, advances and transfers of funds due to our holding company status;

•our ability to successfully develop additional products and services or successfully market and commercialize such products and services;

•competition in our market;

•our ability to attract new and retain existing customers, suppliers, distributors or retail partners;

•allegations that our products cause injury or illness or fail to comply with government regulations;

•our ability to manage our supply chain effectively;

•our or our co-manufacturers’ and suppliers’ ability to comply with legal and regulatory requirements;

•the effect of potential price increases and shortages on the inputs, commodities and ingredients that we require;

•our ability to develop and maintain our brand and brand reputation;

•compliance with data privacy rules;

•our compliance with applicable regulations issued by the U.S. Food and Drug Administration (“FDA”), the U.S. Federal Trade Commission (“FTC”), the U.S. Department of Agriculture (“USDA”), and other federal, state and local regulatory authorities, including those regarding marketing pet food, products and supplements;

•risk of our products being recalled for a variety of reasons, including product defects, packaging safety and inadequate or inaccurate labeling disclosure;

•risk of shifting customer demand in relation to raw pet foods, premium kibble and canned pet food products, and failure to respond to such changes in customer taste quickly and effectively; and

•the other risks identified in this Quarterly Report including, without limitation, Part I, Item 2 “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and Part II, Item 1A “Risk Factors” as such factors may updated from time to time in our other public filings.

NOTE REGARDING TRADEMARKS

We own or have rights to use the trademarks and trade names that we use in conjunction with the operation of our business. Each trademark or trade name of any other company appearing in this Quarterly Report on Form 10-Q is, to our knowledge, owned by such other company. Solely for convenience, our trademarks and trade names referred to in this Quarterly Report on Form 10-Q may appear without the ® or ™ symbols, but those references are not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights or the right of the applicable licensor to these trademarks and trade names.

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PART I

ITEM 1.    FINANCIAL STATEMENTS

Better Choice Company Inc.

Unaudited Condensed Consolidated Statements of Operations

(Dollars in thousands, except share and per share amounts)

	Three Months Ended  June 30,				Six Months Ended  June 30,
	2022		2021		2022		2021
Net sales	$	16,515	$	10,989	$	33,529	$	21,819
Cost of goods sold	11,788		7,088		24,095		13,644
Gross profit	4,727		3,901		9,434		8,175
Operating expenses:
Selling, general and administrative	8,187		6,766		15,764		13,653
Share-based compensation	801		332		1,892		2,857
Total operating expenses	8,988		7,098		17,656		16,510
Loss from operations	(4,261)		(3,197)		(8,222)		(8,335)
Other (expense) income:
Interest expense, net	(106)		(2,234)		(182)		(3,069)
Gain on extinguishment of debt, net	—		851		—		457
Change in fair value of warrant liabilities	—		29,356		—		22,873
Total other (expense) income, net	(106)		27,973		(182)		20,261
Net (loss) income before income taxes	(4,367)		24,776		(8,404)		11,926
Income tax expense	—		—		3		—
Net (loss) income available to common stockholders	$	(4,367)	$	24,776	$	(8,407)	$	11,926
Weighted average number of shares outstanding, basic	29,364,712		11,126,909		29,327,316		10,361,462
Weighted average number of shares outstanding, diluted	29,364,712		21,389,413		29,327,316		20,498,829
Net (loss) income per share available to common stockholders, basic	$	(0.15)	$	2.23	$	(0.29)	$	1.11
Net (loss) income per share available to common stockholders, diluted	$	(0.15)	$	1.19	$	(0.29)	$	0.56

See accompanying notes to the unaudited condensed consolidated financial statements.

4

Better Choice Company Inc.

Unaudited Condensed Consolidated Balance Sheets

(Dollars in thousands, except share and per share amounts)

	June 30, 2022		December 31, 2021
Assets
Cash and cash equivalents	$	10,860	$	21,729
Restricted cash	6,963		7,213
Accounts receivable, net	8,691		6,792
Inventories, net	10,489		5,245
Prepaid expenses and other current assets	2,948		2,940
Total Current Assets	39,951		43,919
Fixed assets, net	480		369
Right-of-use assets, operating lease	31		56
Intangible assets, net	10,823		11,586
Goodwill	18,614		18,614
Other assets	101		116
Total Assets	$	70,000	$	74,660
Liabilities & Stockholders’ Equity
Current Liabilities
Accounts payable	$	4,004	$	4,553
Accrued and other liabilities	2,215		1,879
Term loan, net	1,130		855
Operating lease liability	33		54
Total Current Liabilities	7,382		7,341
Non-current Liabilities
Term loan, net	3,866		4,559
Line of credit, net	7,368		4,856
Deferred tax liability	24		24
Operating lease liability	—		5
Total Non-current Liabilities	11,258		9,444
Total Liabilities	18,640		16,785
Stockholders’ Equity
Common Stock, $0.001 par value, 200,000,000 shares authorized, 29,364,712 and 29,146,367 shares issued and outstanding as of June 30, 2022 and December 31, 2021, respectively	29		29
Series F Preferred Stock, $0.001 par value, 30,000 shares authorized, 0 shares issued and outstanding as of June 30, 2022 and December 31, 2021, respectively	—		—
Additional paid-in capital	318,994		317,102
Accumulated deficit	(267,663)		(259,256)
Total Stockholders’ Equity	51,360		57,875
Total Liabilities and Stockholders’ Equity	$	70,000	$	74,660

See accompanying notes to the unaudited condensed consolidated financial statements.

5

Better Choice Company Inc.

Unaudited Condensed Consolidated Statements of Stockholders’ Equity

(Dollars in thousands except shares)

	Common Stock
	Shares	Amount		Additional Paid-In Capital		Accumulated Deficit		Total Stockholders’ Equity
Balance as of December 31, 2021	29,146,367	$	29	$	317,102	$	(259,256)	$	57,875
Share-based compensation	218,345	—		1,091		—		1,091
Net loss available to common stockholders	—	—		—		(4,040)		(4,040)
Balance as of March 31, 2022	29,364,712	$	29	$	318,193	$	(263,296)	$	54,926
Share-based compensation	—	—		801		—		801
Net loss available to common stockholders	—	—		—		(4,367)		(4,367)
Balance as of Balance as of June 30, 2022	29,364,712	$	29	$	318,994	$	(267,663)	$	51,360

	Common Stock			Series F Convertible Preferred Stock
	Shares	Amount		Shares	Amount		Additional Paid-In Capital		Accumulated Deficit		Total Stockholders’ (Deficit) Equity
Balance as of December 31, 2020	8,651,400	$	9	21,754	$	—	$	232,530	$	(260,641)	$	(28,102)
Shares and warrants issued pursuant to private placement	546,733	1		—	—		4,071		—		4,072
Share-based compensation	17,537	—		—	—		2,544		—		2,544
Warrant exercises	297,383	—		—	—		1,310		—		1,310
Shares issued to third-party for services	5,000	—		—	—		46		—		46
Warrant modifications	—	—		—			402		(402)		—
Conversion of Series F shares to common stock	1,482,672	1		(4,448)	—		(1)		—		—
Net loss available to common stockholders	—	—		—	—		—		(12,850)		(12,850)
Balance as of March 31, 2021	11,000,725	$	11	17,306	$	—	$	240,902	$	(273,893)	$	(32,980)
Warrant exercise	83,333	—		—	—		375		—		375
Conversion of Series F shares to common stock	4,000	—		(12)	—		—		—		—
Conversion of convertible notes to common stock	4,732,420	5		—	—		21,771		—		21,776
Share-based compensation	—	—		—	—		313		—		313
Shares issued in lieu of fractional shares due to reverse stock split	1,081	—		—	—		—		—		—
Net income available to common stockholders	—	—		—	—		—		24,776		24,776
Balance as of June 30, 2021	15,821,559	$	16	17,294	$	—	$	263,361	$	(249,117)	$	14,260

See accompanying notes to the unaudited condensed consolidated financial statements.

6

Better Choice Company Inc.

Unaudited Condensed Consolidated Statements of Cash Flows

(Dollars in thousands)

	Six Months Ended June 30,
	2022		2021
Cash Flow from Operating Activities:
Net (loss) income available to common stockholders	$	(8,407)	$	11,926
Adjustments to reconcile net (loss) income to net cash used in operating activities:
Shares and warrants issued to third parties for services	—		46
Depreciation and amortization	839		824
Amortization of debt issuance costs and discounts	26		1,777
Share-based compensation	1,892		2,857
Change in fair value of warrant liabilities	—		(22,873)
Payable-in-kind interest expense on notes payable	—		1,110
Other	255		(930)
Changes in operating assets and liabilities:
Accounts receivable, net	(1,905)		(558)
Inventories, net	(5,489)		(332)
Prepaid expenses and other assets	6		1,256
Accounts payable and accrued liabilities	(227)		328
Other	12		(93)
Cash Used in Operating Activities	$	(12,998)	$	(4,662)
Cash Flow from Investing Activities:
Acquisition of property and equipment	$	(189)	$	(54)
Cash Used in Investing Activities	$	(189)	$	(54)
Cash Flow from Financing Activities:
Proceeds from shares and warrants issued pursuant to private placement, net	$	—	$	4,012
Proceeds from revolving lines of credit	5,000		5,155
Payments on revolving lines of credit	(2,500)		(5,214)
Proceeds from term loan	—		6,000
Payments on term loans	(425)		(8,229)
Cash received for warrant exercises	—		1,685
IPO proceeds, net	—		(19)
Debt issuance costs	(7)		(116)
Cash Provided by Financing Activities	$	2,068	$	3,274
Net decrease in cash and cash equivalents and restricted cash	$	(11,119)	$	(1,442)
Total cash and cash equivalents and restricted cash, beginning of period	28,942		3,989
Total cash and cash equivalents and restricted cash, end of period	$	17,823	$	2,547

Supplemental cash flow information:

	Six Months Ended June 30,
	2022		2021
Cash paid during the period for:
Interest	$	156	$	221

See accompanying notes to the unaudited condensed consolidated financial statements.

7

Notes to the Condensed Consolidated Financial Statements

(Unaudited)

Note 1 - Nature of business and summary of significant accounting policies

Nature of the business

Better Choice Company Inc. (the "Company") is a pet health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier and longer lives. The Company has a broad portfolio of pet health and wellness products for dogs and cats sold under its Halo brand across multiple forms, including foods, treats, toppers, dental products, chews and supplements. The products consist of kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements.

Basis of presentation

The Company’s condensed consolidated financial statements are prepared in accordance with the rules and regulations of the U.S. Securities and Exchange Commission (“SEC”) for interim financial reports and accounting principles generally accepted in the United States ("GAAP"). Accordingly, the Condensed Consolidated Balance Sheet as of December 31, 2021 has been derived from the audited consolidated financial statements at that date but does not include all of the information required by GAAP for complete financial statements. Results of operations for interim periods may not be representative of results to be expected for the full year.

These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes in the Company's Annual Report for the year ended December 31, 2021, filed with the SEC.

Consolidation

The condensed financial statements are presented on a consolidated basis and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.

Use of estimates

The preparation of the financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting periods. The Company bases its estimates on historical experience and on various other assumptions that the Company believes to be reasonable under the circumstances. On an ongoing basis, the Company evaluates these assumptions, judgments and estimates. Actual results may differ from these estimates.

In the opinion of management, the condensed consolidated financial statements contain all adjustments necessary for a fair statement of the results of operations for the periods ended June 30, 2022 and 2021, the financial position as of June 30, 2022 and December 31, 2021 and the cash flows for the periods ended June 30, 2022 and 2021.

Going Concern Considerations

The Company is subject to risks common in the pet wellness consumer market including, but not limited to, dependence on key personnel, competitive forces, successful marketing and sale of its products, the successful protection of its proprietary technologies, ability to grow into new markets, and compliance with government regulations. The Company has continually incurred losses, has an accumulated deficit and is currently subject to certain financial covenants, which requires maintaining a minimum liquidity (as defined in the Wintrust Credit Facility, defined below) of no less than (i) $13.0 million as of the last day of each fiscal quarter ending March 31, 2022, through and including the last day of the fiscal quarter ending December 31, 2022 and (ii) $12.0 million as of the last day of the fiscal quarter ending March 31, 2023, and as of the last day of each fiscal quarter thereafter. Our continued operating losses along with this financial covenant create substantial doubt about the Company’s ability to continue as a going concern for a period of twelve months from the date these interim condensed consolidated financial statements are issued. The Company does not currently expect it will be able to generate sufficient cash flow from operations to maintain sufficient liquidity to meet the required financial covenant in certain periods prior to maturity giving the lender the right to call the debt. The Company will need to either raise additional capital or obtain additional financing, and/or secure future waivers or amendments from its lenders, or accomplish some combination of these items to maintain sufficient liquidity. There can be no assurance that the Company will be successful in raising additional capital, securing future waivers and/or amendments from its lenders, renewing or refinancing its existing debt or securing new financing. If the Company is unsuccessful in doing so, it may need to reduce the scope of its operations, repay amounts owed to its lenders or sell certain assets.

8

The Company is continuing to implement plans to achieve operating profitability, as well as implementing other strategic objectives to address the liquidity. The accompanying interim condensed consolidated financial statements have been prepared assuming the Company will continue as a going concern, which contemplates the realization of assets and payments of liabilities in the ordinary course of business. Accordingly, the interim condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount of and classification of liabilities that may result should the Company be unable to continue as a going concern.

Summary of significant accounting policies

For additional information, please refer to the most recently filed Annual Report regarding the Company's summary of significant accounting policies.

Advertising

The Company charges advertising costs to expense as incurred and such charges are included in selling, general and administrative ("SG&A") expenses. The Company's advertising expenses consist primarily of online advertising, search costs, email advertising, and radio advertising. In addition, we reimburse our customers and third parties for in store activities and record these costs as advertising expenses. Advertising costs were $2.9 million and $5.2 million for the three and six months ended June 30, 2022 and $2.1 million and $4.1 million for the three and six months ended June 30, 2021, respectively.

Share repurchases

On May 10, 2022, the Company's board of directors approved a share repurchase program that authorizes the repurchase of up to $3.0 million of the Company's outstanding common stock in the open market through December 31, 2022. Repurchased shares are immediately retired and returned to unissued status. During the six months ended June 30, 2022 no shares were repurchased.

New accounting standards

Issued but not yet adopted

ASU 2016-13 “Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments”

In June 2016, the FASB issued ASU 2016-13, a new standard to replace the incurred loss impairment methodology under current GAAP with a methodology that reflects expected credit losses and requires consideration of a broader range of reasonable and supportable information to inform credit loss estimates. The standard is effective for the Company on January 1, 2023, and early adoption is permitted. The Company is currently evaluating the impact the standard, including subsequent updates, will have on its consolidated financial statements and related disclosures, but does not expect the guidance to have a significant impact on the financial statements.

Note 2 - Revenue

The Company records revenue net of discounts, which primarily consist of early pay discounts, general percentage allowances and contractual trade promotions.

The Company excludes sales taxes collected from revenues. Retail-partner based customers are not subject to sales tax.

The Company’s direct-to-consumer ("DTC") loyalty program enables customers to accumulate points based on their spending. A portion of revenue is deferred at the time of sale when points are earned and recognized when the loyalty points are redeemed.

Revenue channels

The Company groups its revenue channels into four categories: E-commerce, which includes the sale of product to online retailers such as Amazon and Chewy; Brick & Mortar, which primarily includes the sale of product to Pet Specialty retailers such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains; DTC, which includes the sale of product through the Company's website; and International, which includes the sale of product to foreign distribution partners and to select international retailers (transacted in U.S. dollars).

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Information about the Company’s net sales by revenue channel is as follows (in thousands):

	Three Months Ended  June 30,								Six Months Ended  June 30,
	2022				2021				2022				2021
E-commerce (1)	$	3,681	22	%	$	2,892	26	%	$	7,505	22	%	$	6,902	32	%
Brick & Mortar (2)	3,956		24	%	1,698		16	%	8,290		25	%	3,592		16	%
DTC	1,762		11	%	2,341		21	%	3,695		11	%	4,777		22	%
International (3)	7,116		43	%	4,058		37	%	14,039		42	%	6,548		30	%
Net Sales	$	16,515	100	%	$	10,989	100	%	$	33,529	100	%	$	21,819	100	%

(1)The Company's E-commerce channel includes two customers that amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022. These customers had an aggregate of $3.6 million and $7.3 million of net sales during the three and six months ended June 30, 2022, respectively. Two customers amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2021, respectively. These customers had an aggregate of $2.6 million and $6.4 million of net sales during the three and six months ended June 30, 2021, respectively.

(2)The Company's Brick & Mortar channel includes $2.2 million and $4.0 million of net sales from one customer that amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022, respectively. None of the Company's Brick & Mortar customers represented greater than 10% of net sales during the three and six months ended June 30, 2021.

(3)One of the Company's International customers in China amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022 and represented $5.5 million and $11.3 million of net sales, respectively. One of the Company's International customers in China represented greater than 10% of net sales during the three and six months ended June 30, 2021 and represented $2.7 million and $3.8 million of net sales, respectively.

Note 3 - Inventories

Inventories are summarized as follows (in thousands):

	June 30, 2022		December 31, 2021
Food, treats and supplements	$	10,166	$	4,666
Inventory packaging and supplies	1,017		1,028
Total Inventories	11,183		5,694
Inventory reserve	(694)		(449)
Inventories, net	$	10,489	$	5,245

Note 4 - Prepaid expenses and other current assets

Prepaid expenses and other current assets are summarized as follows (in thousands):

	June 30, 2022		December 31, 2021
Prepaid advertising contract with iHeart (1)	$	2,095	$	2,095
Other prepaid expenses and other current assets (2)	853		845
Total Prepaid expenses and other current assets	$	2,948	$	2,940

(1) On August 28, 2019, the Company entered into a radio advertising agreement with iHeart Media + Entertainment, Inc. and issued 166,667 shares of common stock valued at $3.4 million for future advertising services. The Company issued an additional 20,834 shares valued at $0.1 million on March 5, 2020 pursuant to the agreement. The current portion of the remaining value, reflected above, is the remaining value of services that the Company expects to utilize within the twelve months following the reporting period date, unless the term is extended.

(2) As of June 30, 2022 and December 31, 2021, this amount includes various other prepaid contracts.

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Note 5 - Accrued and other liabilities

Accrued and other liabilities consist of the following (in thousands):

	June 30, 2022		December 31, 2021
Accrued taxes	$	78	$	139
Accrued payroll and benefits	1,164		755
Accrued interest	34		25
Deferred revenue	249		225
Inventory received not billed	370		—
Other	320		735
Total accrued and other liabilities	$	2,215	$	1,879

Note 6 - Goodwill and intangible assets

Goodwill

Goodwill was $18.6 million as of June 30, 2022 and December 31, 2021, respectively. The Company performed a quantitative assessment for its annual impairment test as of October 1, 2021. Under the quantitative approach, the Company makes various estimates and assumptions to determine the estimated fair value of the reporting unit using a combination of a discounted cash flow model and earnings multiples for guideline public companies. As of June 30, 2022 and December 31, 2021, there was no accumulated impairment loss and no impairment expense related to goodwill and no indicators, events or changes in circumstances that would indicate goodwill was impaired during the period from October 2, 2021 through June 30, 2022.

Intangible assets

The Company’s intangible assets (in thousands) and related useful lives (in years) are as follows:

				June 30, 2022				December 31, 2021
	Estimated useful life	Gross carrying amount		Accumulated amortization		Net carrying amount		Accumulated amortization		Net carrying amount
Customer relationships	7	$	7,190	$	(2,601)	$	4,589	$	(2,088)	$	5,102
Trade name	15	7,500		(1,266)		6,234		(1,016)		6,484
Total intangible assets		$	14,690	$	(3,867)	$	10,823	$	(3,104)	$	11,586

Amortization expense was $0.4 million and $0.8 million for the three and six months ended June 30, 2022 and 2021, respectively.

The estimated future amortization of intangible assets over the remaining weighted average useful life of 9.1 years is as follows (in thousands):

Remainder of 2022	$	764
2023	1,527
2024	1,527
2025	1,527
2026	1,494
Thereafter	3,984
	$	10,823

There were no indicators or impairment of the intangible assets as of June 30, 2022.

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Note 7 - Debt

The components of the Company’s debt consist of the following (in thousands):

		June 30, 2022			December 31, 2021
	Maturity Date	Amount		Rate	Amount		Rate
Term loan, net	1/6/2024	$	4,996	(1)	$	5,414	(2)
Line of credit, net	1/6/2024	7,368		(1)	4,856		(2)
Total debt		12,364			10,270
Less current portion		1,130			855
Total long term debt		$	11,234		$	9,415

(1)Interest at a variable rate of the daily Federal Funds Rate plus 285 basis points with an interest rate floor of 2.50% per annum.

(2)Interest at a variable rate of LIBOR plus 250 basis points with an interest rate floor of 2.50% per annum.

Term loans and lines of credit

On January 6, 2021, Halo, Purely for Pets, Inc., a wholly owned subsidiary of Better Choice Company Inc. ("Halo") entered into a credit facility with Old Plank Trail Community Bank, N.A., an affiliate of Wintrust Bank, N.A. (“Wintrust”) consisting of a $6.0 million term loan and a $6.0 million revolving line of credit, each scheduled to mature on January 6, 2024 and each bore interest at a variable rate of LIBOR plus 250 basis points, with an interest rate floor of 2.50% per annum (the "Wintrust Credit Facility"). The Second Wintrust Amendment described below updated the rate at which the Wintrust Credit Facility bears interest to the greater of the daily Federal Funds Rate plus 285 basis points, or the interest rate floor, which remained unchanged. Accrued interest on the Wintrust Credit Facility is payable monthly which commenced on February 1, 2021. Principal payments are required to be made monthly on the term loan commencing February 2021 with a balloon payment upon maturity. The proceeds from the Wintrust Credit Facility were used (i) to repay outstanding principal, interest and fees under the previous revolving line of credit with Citizens Business Bank (the "ABL Facility") and (ii) for general corporate purposes. Debt issuance costs of $0.1 million were incurred related to the Wintrust Credit Facility.

The Wintrust Credit Facility subjected the Company to certain financial covenants, including the maintenance of a fixed charge coverage ratio of no less than 1.25 to 1.00, tested as of the last day of each fiscal quarter. The numerator in the fixed charge coverage ratio was the operating cash flow of Halo, defined as Halo EBITDA less cash paid for unfinanced Halo capital expenditures, income taxes and dividends. The denominator was fixed charges such as interest expense and principal payments paid or payable on other indebtedness attributable to Halo. As of December 31, 2021, the Company failed to satisfy the fixed charge coverage ratio and entered into a default waiver agreement with Wintrust in which Wintrust waived the existing default through the next testing date, March 31, 2022. In addition, as part of the Second Wintrust Amendment described below, the financial covenants were amended to subject the Company to a minimum liquidity covenant test in lieu of a fixed charge coverage ratio which requires the Company to maintain liquidity, tested on the last day of each fiscal quarter beginning March 31, 2022, of no less than (i) $13.0 million as of the last day of each fiscal quarter ending March 31, 2022, through and including the last day of the fiscal quarter ending December 31, 2022 and (ii) $12.0 million as of the last day of the fiscal quarter ending March 31, 2023, and as of the last day of each fiscal quarter thereafter.

The Wintrust Credit Facility is secured by a general guaranty and security interest on the assets, including the intellectual property, of the Company and its subsidiaries. The Company has also pledged all of the capital stock of Halo held by the Company as additional collateral. Furthermore, the Wintrust Credit Facility was supported by a collateral pledge by a member of the Company’s board of directors; as a result of the First Wintrust Amendment described below, this collateral pledge was terminated and released.

On August 13, 2021, Halo entered into the first amendment to the Wintrust Credit Facility (the “First Wintrust Amendment”) to increase the revolving line of credit from $6.0 million to $7.5 million. The First Wintrust Amendment also required Halo to secure the credit facility with a pledge of a deposit account in the amount of $7.2 million, which was decreased to $6.9 million on January 1, 2022 and will be further decreased to $6.0 million on January 1, 2023. Additionally, on March 25, 2022, the Company entered into the second amendment to the Wintrust Credit Facility (the "Second Wintrust Amendment") which provided for the release of the Company's Bona Vida subsidiary as a guarantor, an update to the financial covenants as described above and an update to the rate at which the Wintrust Credit Facility bears interest, which is also described above.

As of June 30, 2022, the term loan and line of credit outstanding under the Wintrust Credit Facility were $5.0 million and $7.4 million, respectively, net of debt issuance costs of less than $0.1 million, respectively. As of December 31, 2021, the term loan and line of credit outstanding were $5.4 million and $4.9 million, respectively, net of debt issuance costs of less than $0.1 million, respectively. Debt issuance costs are amortized using the effective interest method. The carrying amount for the Company’s term loan and line of credit approximate fair value as the instruments have variable interest rates that approximate market rates.

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As of June 30, 2022, the Company was in compliance with all debt covenant requirements and there were no events of default.

Note 8 - Commitments and contingencies

The Company had no material purchase obligations as of June 30, 2022 or December 31, 2021.

The Company may be involved in legal proceedings, claims, and regulatory, tax, or government inquiries and investigations that arise in the ordinary course of business resulting in loss contingencies. The Company accrues for loss contingencies when losses become probable and are reasonably estimable. If the reasonable estimate of the loss is a range and no amount within the range is a better estimate, the minimum amount of the range is recorded as a liability. Legal costs such as outside counsel fees and expenses are charged to expense in the period incurred and are recorded in SG&A expenses. The Company does not accrue for contingent losses that are considered to be reasonably possible, but not probable; however, the Company discloses the range of such reasonably possible losses. Loss contingencies considered remote are generally not disclosed. 

Litigation is subject to numerous uncertainties and the outcome of individual claims and contingencies is not predictable. It is possible that some legal matters for which reserves have or have not been established could result in an unfavorable outcome for the Company and any such unfavorable outcome could be of a material nature or have a material adverse effect on the Company's consolidated financial condition, results of operations and cash flows. Management is not aware of any claims or lawsuits that may have a material adverse effect on the consolidated financial position or results of operations of the Company.

Note 9 - Warrants

The following summarizes the Company's outstanding warrants to purchase shares of the Company's common stock as of and for the periods ended June 30, 2022 and December 31, 2021:

	Warrants	Weighted Average Exercise Price
Warrants outstanding as of December 31, 2020	9,916,997	$	7.32
Issued	548,110	$	8.70
Exercised	(389,881)	$	4.52
Terminated/Expired	(641,642)	$	24.64
Warrants outstanding as of December 31, 2021	9,433,584	$	5.92
Issued	—	$	—
Exercised	—	$	—
Terminated/Expired	—	$	—
Warrants outstanding as of June 30, 2022	9,433,584	$	5.92

There was no intrinsic value associated with the outstanding warrants as of June 30, 2022 and December 31, 2021, respectively.

Note 10 - Share-based compensation

During the three and six months ended June 30, 2022, the Company recognized $0.8 million and $1.9 million, respectively, of share-based compensation expense. During the three and six months ended June 30, 2021, the Company recognized $0.3 million and $2.9 million, respectively, of share-based compensation expense.

On November 11, 2019, the Company received shareholder approval for the Amended and Restated 2019 Incentive Award Plan (the “Amended 2019 Plan”). The Amended 2019 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units, other stock or cash-based awards or a dividend equivalent award. The total number of shares currently authorized for issuance under the Amended 2019 Plan is 5,614,637.

Stock options

Options granted under the Amended 2019 Plan vest over a period of two to three years. All vested options are exercisable and may be exercised through the ten-year anniversary of the grant date (or such earlier date described in the applicable award agreement). The fair value of an option award is estimated on the date of grant using the Black–Scholes option valuation model. During the three and six months ended June 30, 2022, the Company granted 77,000 and 602,000 stock options, respectively, under the Amended 2019 Plan. During the three and six months ended June 30, 2021, the Company granted 25,834 and 955,688 stock options, respectively, under the Amended 2019 Plan.

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As of June 30, 2022 and December 31, 2021, the Company had 3,261,774 and 2,684,041 stock options outstanding, respectively.

Stock awards

In February 2022, the Company granted 218,345 shares of common stock to members of its board of directors under the Amended 2019 Plan as compensation for annual board service. The stock awards were immediately vested and, as such, the Company recorded share-based compensation expense of $0.5 million upon issuance.

Note 11 - Income taxes

For the three and six months ended June 30, 2022, the Company recorded minimal income tax expense and for the three and six months ended June 30, 2021, the Company recorded no income tax expense. For the three and six months ended June 30, 2022, the Company's effective tax rate was less than 1% and for the three and six months ended June 30, 2021, the Company’s effective tax rate was 0%. The Company’s effective tax rate differs from the U.S. federal statutory rate of 21% primarily because the Company’s losses have been fully offset by a valuation allowance due to uncertainty of realizing the tax benefit of net operating losses ("NOLs”) for the six months ended June 30, 2022 and for the year ended December 31, 2021.

Note 12 - Related party transactions

Director fees

The Company pays quarterly board of director fees. As of June 30, 2022 and December 31, 2021, $0.1 million of director fees were in accounts payable on the Condensed Consolidated Balance Sheets, respectively.

Note 13 - Concentrations

Major suppliers

The Company sourced approximately 73% of its inventory purchases from three vendors for the six months ended June 30, 2022. The Company sourced approximately 68% of its inventory purchases from two vendors for the six months ended June 30, 2021.

Major customers

Accounts receivable from three customers represented 89% of accounts receivable as of June 30, 2022. Accounts receivable from three customers represented 71% of accounts receivable as of December 31, 2021. Four customers represented 68% of gross sales for the six months ended June 30, 2022. Three customers represented 50% of gross sales for the six months ended June 30, 2021. 

Credit risk

As of June 30, 2022 and December 31, 2021, the Company’s cash and cash equivalents were deposited in accounts at certain financial institutions and may maintain some balances in excess of federally insured limits. The Company maintains its cash and cash equivalents with high-quality, accredited financial institutions and, accordingly, such funds are subject to minimal credit risk. The Company has not experienced any losses historically in these accounts and believes it is not exposed to significant credit risk in its cash and cash equivalents.

Note 14 - (Loss) earnings per share

The Company presents (loss) earnings per share on a basic and diluted basis. Basic (loss) earnings per share is computed by dividing net (loss) earnings by the weighted average number of common shares outstanding ("WASO") during the period. Diluted (loss) earnings per share includes the dilutive effect of common stock equivalents, consisting of stock options and warrants using the treasury stock method and convertible notes and preferred stock using the if-converted method. Under the treasury stock method, the amount the holder must pay for exercising stock options or warrants and the amount of average compensation cost for future service that has not yet been recognized are collectively assumed to be used to repurchase shares.

For the three and six months ended June 30, 2022, the Company’s basic and diluted net loss per share attributable to common stockholders are the same because the Company generated a net loss and common stock equivalents are excluded from diluted net loss per share as they have an antidilutive impact. As the Company reported net income for the three and six months ended June 30, 2021, basic and diluted net earnings per share attributable to common stockholders are calculated as outlined above. For the three and six months ended June 30, 2021, the weighted average diluted common shares had 3,471,245 and 4,474,577 common stock equivalents excluded, respectively, based on the fact that their inclusion would have had an anti-dilutive effect on earnings per share.

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The following table sets forth basic and diluted net (loss) earnings per share available to common stockholders for the three and six months ended June 30, 2022 and 2021 (in thousands, except share and per share amounts):

	Three Months Ended  June 30,				Six Months Ended  June 30,
Common stockholders	2022		2021		2022		2021
Basic (loss) earnings per share:
Numerator:
Net (loss) income	$	(4,367)	$	24,776	$	(8,407)	$	11,926
Less: Adjustment due to warrant modifications	—		—		—		402
Adjusted net (loss) income available to common stockholders	$	(4,367)	$	24,776	$	(8,407)	$	11,524
Denominator:
Basic WASO	29,364,712		11,126,909		29,327,316		10,361,462
Net (loss) earnings per share available to common stockholders, basic	$	(0.15)	$	2.23	$	(0.29)	$	1.11
Dilutive (loss) earnings per share:
Numerator:
Net (loss) income	$	(4,367)	$	24,776	$	(8,407)	$	11,926
Less: Adjustment due to warrant modifications	—		—		—		402
Add: Interest expense on convertible notes, net	—		656		—		—
Adjusted net (loss) income available to common stockholders	$	(4,367)	$	25,432	$	(8,407)	$	11,524
Denominator:
Basic WASO	29,364,712		11,126,909		29,327,316		10,361,462
Dilutive common stock equivalents	—		10,262,504		—		10,137,367
Diluted WASO	29,364,712		21,389,413		29,327,316		20,498,829
Net (loss) earnings per share available to common stockholders, diluted	$	(0.15)	$	1.19	$	(0.29)	$	0.56

Note 15 - Subsequent events

During July 2022, the Company completed a legal merger of TruPet, LLC, a wholly owned subsidiary of Better Choice Company Inc. ("TruPet"), and Halo, with Halo as the surviving entity, in connection with the execution of rebranding its former TruDog brand under the Halo brand umbrella.

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ITEM 2.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion includes forward-looking statements about our business, financial condition and results of operations, including discussions about management’s expectations for our business. The financial condition, results of operations and cash flows discussed in this Management’s Discussion and Analysis of Financial Condition and Results of Operations are those of Better Choice Company Inc. and its consolidated subsidiaries, collectively, the “Company,” “Better Choice Company,” “we,” “our,” or “us”. These statements represent projections, beliefs, and expectations based on current circumstances and conditions and in light of recent events and trends, and you should not construe these statements either as assurances of performance or as promises of a given course of action. Instead, various known and unknown factors are likely to cause our actual performance and management’s actions to vary, and the results of these variances may be both material and adverse. Accordingly, readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s analysis only as of the date hereof. We undertake no obligation to publicly release the results of any revision to these forward-looking statements which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Overview and Outlook

Better Choice is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. Our mission is to become the most innovative premium pet food company in the world, and we are motivated by our commitment to making products with integrity and treating pets and their parents with respect. We believe that our broad portfolio of pet health and wellness products are well positioned to benefit from the trends of growing pet humanization and an increased consumer focus on health and wellness, and have adopted a laser focused, channel-specific approach to growth that is driven by new product innovation. Our executive team has a proven history of success in both pet and consumer-packaged goods, and has over 50 years of combined experience in the pet industry and over 100 years of combined experience in the consumer-packaged goods industry.

We sell our premium and super-premium products (which we believe generally includes products with a retail price greater than $0.20 per ounce) under the Halo brand umbrella, which includes Halo Holistic™, Halo Elevate® and the former TruDog brand, which has been rebranded and successfully integrated under the Halo brand umbrella during the third quarter of 2022. Our core products sold under the Halo brand are made with high-quality, thoughtfully sourced ingredients for natural, science based nutrition. Each innovative recipe is formulated with leading veterinary and nutrition experts to deliver optimal health. Our diverse and established customer base has enabled us to penetrate multiple channels of trade, which we believe enables us to deliver on core consumer needs and serve pet parents wherever they shop. We group these channels of trade into four distinct categories: E-commerce, which includes the sale of product to online retailers such as Amazon and Chewy; Brick & Mortar, which primarily includes the sale of product to Pet Specialty retailers such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains; DTC, which includes the sale of product through our website halopets.com; and International, which includes the sale of product to foreign distribution partners and to select international retailers.

The Global Pet Food and Treat Market

The U.S. represents the largest and most developed market for pet food globally, with food and treats accounting for approximately $39 billion of consumer sales in 2019, or 36% of the total U.S. pet care market, according to AlphaWise and Morgan Stanley Research. According to the American Pet Product Association, between 66% and 70% of all households in the U.S. own a pet, equating to a total pet population of more than 130 million companion animals and an average of 1.7 pets per household. Pet spending represents a significant portion of household spend on consumer products, as this translates to an average annual spend on pet care of more than $1,500 per pet owning household, with $460 of this spend attributed to pet food and treats.

Historically, consumer spending on pets grew at an approximately 3% CAGR in the decade leading up to the COVID-19 pandemic, driven by steady annual increases in household pet ownership of approximately 1%, the continued premiumization of the category and the humanization of pets. These industry tailwinds have been magnified in the post-COVID landscape, as stay-at-home orders have driven a more than tripling of annual pet ownership growth alongside fundamental changes in consumer purchasing behavior. This surge in pet acquisition has led to a dramatic increase in the forecasted growth of the pet care industry over the next ten years.

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Beyond the estimated $3.9 billion permanent increase to annual spend on pet food and treats, this “Pet Boom” was driven by the acceleration of pet ownership by millennial and Gen-Z households. From a demographic perspective, younger pet owners are more likely to spend a higher percentage of their income on pets, treat their pet as an important member of the family and to purchase products from pet specialty and online retailers rather than from grocery stores. Along these lines, women are 3.2 times more interested in purchasing pet food than men, and are 2.4 times more likely to engage with search ads than men. Taken holistically, these traits suggest a preference to purchase more premium and super-premium pet food and treats from brands like Halo, with a tendency to purchase products in the channels where we compete.

Globally, Asia is the second largest market for pet products, with China representing the largest market opportunity for growth. Like the U.S., growth in the Asian pet care industry has been driven by dramatic increases in household pet ownership. We believe that growth in Asia is fueled by increasing levels of economic financial status and demand for premium, western manufactured products as a result of product quality concerns. This demand has been supported by a rapidly growing middle class in China, where a recent McKinsey report estimated that in 2018 roughly 730 million people in urban areas fell into the income categories of “aspirants” and “affluents,” with the Brookings group estimating that approximately 60 million people are added to these income categories each year. We believe that this growth drove the increase in the number of dog-owning Chinese households as measured by Euromontior, which increased from 12% in 2015 to 20% in 2020, according to Euromonitor. According to Euromonitor, the Chinese market for premium dry dog and cat food is anticipated to grow at a 20% CAGR and 28% CAGR, respectively, from 2015 through 2025, suggesting that the Chinese pet market has significant room for growth in the foreseeable future. We are focused on targeting Chinese pet owners with the highest willingness to pay, which tend to be urban dwelling millennial and Gen-Z women. In 2021, 80% of our products were purchased online, and approximately 50% of our end-consumers were born after 1990.

Our Growth Strategy

•Strong Innovation Pipeline. We have a robust and growing pipeline of new products, and believe our size is an advantage as we are nimble enough to quickly bring new products to market, but large enough to benefit from strong existing customer relationships and established economies of scale with our co-manufacturers.

•Ability to Leverage Differentiated Omni-Channel Strategy for Growth. We believe that we can leverage our differentiated omni-channel strategy to design and sell products purpose-built for success in specific channels while maintaining our ability to leverage marketing and sales resources cross-channel. We believe that this strategy will allow us to deliver on core consumer needs, maximize gross margin and respond to changing channel dynamics that have accelerated because of the COVID-19 pandemic.

•Capitalize on Continuing Trends of Humanization of Pets. We believe our combination of innovative products designed specifically for certain channels can assist our growth to become a leader in the premium and super-premium categories across dog and cat food.

•Well Positioned to Capitalize on a Once-in-a-Generation Demographic Shift in Asia. We believe that Asia represents the largest macro-growth opportunity in the global pet food industry. In China, the number of households that own a pet has doubled in the last five years, with younger pet owners leading growth.

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Results of Operations for the three and six months ended June 30, 2022 and 2021

The following table sets forth our consolidated results for the periods presented (in thousands):

	Three Months Ended June 30,								Six Months Ended June 30,
	2022		2021		Change		%		2022		2021		Change		%
Net sales	$	16,515	$	10,989	$	5,526	50	%	$	33,529	$	21,819	$	11,710	54	%
Cost of goods sold	11,788		7,088		4,700		66	%	24,095		13,644		10,451		77	%
Gross profit	4,727		3,901		826		21	%	9,434		8,175		1,259		15	%
Operating expenses:
Selling, general and administrative	8,187		6,766		1,421		21	%	15,764		13,653		2,111		15	%
Share-based compensation	801		332		469		141	%	1,892		2,857		(965)		(34)	%
Total operating expenses	8,988		7,098		1,890		27	%	17,656		16,510		1,146		7	%
Loss from operations	(4,261)		(3,197)		(1,064)		(33)	%	(8,222)		(8,335)		113		1	%
Other (expense) income:
Interest expense, net	(106)		(2,234)		2,128		(95)	%	(182)		(3,069)		2,887		(94)	%
Gain on extinguishment of debt, net	—		851		(851)		(100)	%	—		457		(457)		(100)	%
Change in fair value of warrant liabilities	—		29,356		(29,356)		(100)	%	—		22,873		(22,873)		(100)	%
Total other (expense) income, net	(106)		27,973		(28,079)		(100)	%	(182)		20,261		(20,443)		(101)	%
Net (loss) income before income taxes	(4,367)		24,776		(29,143)		118	%	(8,404)		11,926		(20,330)		170	%
Income tax expense	—		—		—		—	%	3		—		3		100	%
Net (loss) income available to common stockholders	$	(4,367)	$	24,776	$	(29,143)	118	%	$	(8,407)	$	11,926	$	(20,333)	170	%

Net sales

We sell our products through online retailers, pet specialty retailers, our online portal directly to our consumers and internationally to foreign distribution partners (transacted in U.S. dollars). Generally, our sales transactions are single performance obligations that are recorded at the time the product is shipped from our distribution centers and when control transfers. We offer a variety of trade promotions, discounts and incentives to our customers, which impacts the transaction price of our products and our net sales accordingly. DTC net sales include revenue derived from shipping fees and are net of loyalty points earned (a portion of revenue is deferred at the time of the sale as points are earned and not recognized until the redemption of the points, estimated based on historical experience). We record a revenue reserve based on historical return rates to account for customer returns.

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Information about our revenue channels is as follows (in thousands):

	Three Months Ended  June 30,								Six Months Ended  June 30,
	2022				2021				2022				2021
E-commerce (1)	$	3,681	22	%	$	2,892	26	%	$	7,505	22	%	$	6,902	32	%
Brick & Mortar (2)	3,956		24	%	1,698		16	%	8,290		25	%	3,592		16	%
DTC	1,762		11	%	2,341		21	%	3,695		11	%	4,777		22	%
International (3)	7,116		43	%	4,058		37	%	14,039		42	%	6,548		30	%
Net Sales	$	16,515	100	%	$	10,989	100	%	$	33,529	100	%	$	21,819	100	%

(1)The Company's E-commerce channel includes two customers that amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022. These customers had an aggregate of $3.6 million and $7.3 million of net sales during the three and six months ended June 30, 2022, respectively. Two customers amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2021, respectively. These customers had an aggregate of $2.6 million and $6.4 million of net sales during the three and six months ended June 30, 2021, respectively.

(2)The Company's Brick & Mortar channel includes $2.2 million and $4.0 million of net sales from one customer that amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022, respectively. None of the Company's Brick & Mortar customers represented greater than 10% of net sales during the three and six months ended June 30, 2021.

(3)One of the Company's International customers in China amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022 and represented $5.5 million and $11.3 million of net sales, respectively. One of the Company's International customers in China represented greater than 10% of net sales during the three and six months ended June 30, 2021 and represented $2.7 million and $3.8 million of net sales, respectively.

Net sales increased $5.5 million, or 50%, to $16.5 million for the three months ended June 30, 2022 compared to $11.0 million for the three months ended June 30, 2021. Net sales increased $11.7 million, or 54%, to $33.5 million for the six months ended June 30, 2022 compared to $21.8 million for the six months ended June 30, 2021. The increases were driven by growth in our Brick & Mortar channel driven by the launch of Halo Elevate®, growth in our International channel and growth in our E-commerce channel, partially offset by lower DTC sales driven by an intentional reduction in new customer acquisition advertising in preparation for our strategic rebranding of TruDog under the Halo umbrella which was successfully executed and implemented in July 2022. Our revenue growth and the sales for certain products has been negatively impacted by the supply chain issues being felt globally as we navigate through short-term shortages in raw materials as well as production delays stemming from labor constraints.

Key factors that we expect to affect our future sales growth include new product innovation and launches, our expansion strategy in each of the sales channels and our key supplier relationships.

Gross profit

Cost of goods sold consists primarily of the cost of product obtained from co-manufacturers, packaging materials, freight costs for shipping inventory to the warehouse, as well as third-party warehouse and order fulfillment costs. We review inventory on hand periodically to identify damages, slow moving inventory, and/or aged inventory. Based on this analysis, we record inventories at the lower of cost or net realizable value, with any reduction in value expensed as cost of goods sold.

Our products are manufactured to our specifications by our co-manufacturers using raw materials. We work with our co-manufacturers to secure a supply of raw materials that meet our specifications. In addition to procuring raw materials that meet our formulation requirements, our co-manufacturers manufacture, test and package our products. We design our packaging for our co-manufacturers and the packaging is shipped directly to them.

Our gross profit has been and will continue to be affected by a variety of factors, primarily product sales mix, volumes sold, discounts offered to newly acquired and recurring customers, the cost of our manufactured products, and the cost of freight from the manufacturer to the warehouse.

During the three months ended June 30, 2022, gross profit increased $0.8 million, or 21%, to $4.7 million compared to $3.9 million during the three months ended June 30, 2021. Gross profit margin decreased 6% to 29% for the three months ended June 30, 2022 compared to 35% for the three months ended June 30, 2021. During the six months ended June 30, 2022, gross profit increased $1.2 million, or 15%, to $9.4 million compared to $8.2 million during the three months ended June 30, 2021. Gross profit margin decreased 9% to 28% for the six months ended June 30, 2022 compared to 37% for the six months ended June 30, 2021. The change in margin was driven primarily by cost increases from our primary suppliers as a result of broad-scale inflation in the industry.

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We are actively working with our co-manufacturer and freight partners as well as transitioning some of our primary suppliers to generate future cost savings. Additionally, we have taken price increases to our customers to help cover these cost increases beginning late in the third quarter of 2021 and additional price increases in the first quarter of 2022, which became effective in the second quarter of 2022. We could see continued margin variability due to the current economic environment and pricing pressures due to inflationary costs for both transportation and raw materials. We will continue to refine and optimize our overall pricing strategy as we evaluate the future impact of inflation and align ourselves with the market.

Operating expenses

Our SG&A expenses consist of the following:

•Sales and marketing costs for specific customer promotional programs, paid media, content creation expenses and our DTC selling platform. Marketing costs are geared towards customer acquisition and retention and building brand awareness. During the three months ended June 30, 2022, sales and marketing costs increased approximately $1.1 million or 44%, to $3.6 million from $2.5 million during the three months ended June 30, 2021. During the six months ended June 30, 2022, sales and marketing costs increased approximately $2.0 million or 45%, to $6.5 million from $4.5 million during the six months ended June 30, 2021. The increases were driven primarily by increased promotional spend in our International sales channel, as well as marketing and advertising agency fees related to building and launching our new sales strategy, partially offset by an intentional decrease in DTC marketing spend as we begin to shift the focus of our investments to our longer-term DTC strategy.

•Employee compensation and benefits increased approximately $0.6 million or 38% during the three months ended June 30, 2022 to $2.2 million from $1.6 million during the three months ended June 30, 2021. During the six months ended June 30, 2022, employee compensation and benefits increased approximately $0.1 million or 2% to $4.2 million from $4.1 million during the six months ended June 30, 2021. The increases were primarily related to the addition of several key members to our management team during the second half of 2021 that have significant operating experience in the pet and consumer-packaged good sectors which we believe will enable us to successfully execute our growth strategy, partially offset by higher severance costs during the first half of 2021.

•Freight, which is primarily related to the shipping of DTC orders to customers, remained flat at $0.5 million for both the three months ended June 30, 2022 and 2021. Freight also remained flat at $0.9 million for both the six months ended June 30, 2022 and 2021. Freight costs are generally increasing, offset by our lower DTC sales as described above.

•Non-cash charges including depreciation, amortization, disposal or sale of assets and bad debt expense decreased $0.2 million or 33% during the three months ended June 30, 2022 to $0.4 million from $0.6 million for the three months ended June 30, 2021. During the six months ended June 30, 2022, non-cash charges decreased approximately $0.2 million or 18% to $0.9 million from $1.1 million during the six months ended June 30, 2021. The decreases were driven by disposals of certain assets during 2021.

•Other general and administrative costs for various general corporate expenses, including professional services, information technology, insurance, travel, costs related to merchant credit card fees, product development costs, rent, and warehousing costs. During the three months ended June 30, 2022, other general and administrative costs decreased $0.1 million, or 6% to $1.5 million compared to $1.6 million for the three months ended June 30, 2021. The decrease was driven by lower professional fees and lower franchise taxes, partially offset by a non-cash reduction of our sales tax liability of $0.1 million during the three months ended June 30, 2021 with no similar expense during the three months ended June 30, 2022, as well as increased international consulting fees during the three months ended June 30, 2022. During the six months ended June 30, 2022, other general and administrative costs increased $0.2 million, or 6% to $3.3 million compared to $3.1 million for the six months ended June 30, 2021. The increase was driven by a non-cash reduction of our sales tax liability of $0.6 million during the six months ended June 30, 2021 with no similar reduction of expense during the six months ended June 30, 2022, as well as increased International consulting fees during the six months ended June 30, 2022, partially offset by lower professional fees, lower franchise taxes and a reduction in rent expense as a result of prior lease terminations.

Share-based compensation includes expenses related to equity awards issued to employees and non-employee directors. During the three months ended June 30, 2022, share-based compensation increased $0.5 million, or 141%, to $0.8 million as compared to $0.3 million for the three months ended June 30, 2021. The increase was primarily driven by accelerated vesting of a certain stock option grant during the three months ended June 30, 2022, additional stock option grants, and a non-recurring reduction to expense during the three months ended June 30, 2021. During the six months ended June 30, 2022, share-based compensation decreased $1.0 million, or 34%, to $1.9 million as compared to $2.9 million for the six months ended June 30, 2021. The decrease was driven by accelerated vesting on certain stock option grants during 2021, partially offset by common stock issued for board service and accelerated vesting of a certain stock option grant during 2022 and additional option grants.

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Interest expense, net

During the three months ended June 30, 2022, interest expense decreased $2.1 million to $0.1 million from $2.2 million for the three months ended June 30, 2021. During the six months ended June 30, 2022, interest expense decreased $2.9 million to $0.2 million from $3.1 million for the six months ended June 30, 2021. Interest expense for the three and six months ended June 30, 2022 is comprised of interest on our Wintrust Credit Facility and the amortization of debt issuance costs. Interest expense for the three and six months ended June 30, 2021 is comprised of interest on our Wintrust Credit Facility, payable in-kind interest on our previous senior subordinated convertible notes, and the amortization of debt issuance costs and accretion of debt discounts, including $1.4 million during the three months ended June 30, 2021 associated with the remaining discount on the previous convertible notes, which was fully accreted to interest expense in connection with the conversion to common stock resulting from the commencement of the trading of our common stock on the NYSE.

Gain on extinguishment of debt, net

During the three months ended June 30, 2021, we incurred a gain on extinguishment of debt of $0.9 million, while there was no corresponding activity for the three months ended June 30, 2022. Gain on extinguishment of debt for the three months ended June 30, 2021 relates to extinguishment accounting applied in connection with the forgiveness of our Paycheck Protection Program ("PPP") loans. During the six months ended June 30, 2021, we incurred a net gain on extinguishment of debt of $0.5 million, while there was no corresponding activity for the six months ended June 30, 2022. Gain on extinguishment of debt for the six months ended June 30, 2021 relates to extinguishment accounting applied in connection with the forgiveness of our PPP loans, partially offset by the loss on termination of a term loan and ABL Facility.

Change in fair value of warrant liabilities

Common stock warrants classified as liabilities are revalued at each balance sheet date subsequent to the initial issuance and changes in the fair value are reflected in the Condensed Consolidated Statements of Operations as change in fair value of warrant liabilities. The change in fair value for the three and six months ended June 30, 2021 relates to the change in the fair value of common stock warrants issued in connection with a private placement. Upon consummation of our IPO on July 1, 2021, these warrants met the requirements to be considered equity were reclassified as such.

Income taxes

Our income tax provision consists of an estimate of federal and state income taxes based on enacted federal and state tax rates, as adjusted for any allowable credits, deductions and uncertain tax positions as they arise. During the three and six months ended June 30, 2022, we recorded minimal income tax expense. During the three and six months ended June 30, 2021, we did not record income tax expense due to the continued losses incurred by us. The effective tax rate is less than 1% for the three and six months ended June 30, 2022 and 0% for the three and six months ended June 30, 2021, which differs from the U.S. Federal statutory rate of 21% primarily because our losses have been fully offset by a valuation allowance due to uncertainty of realizing the tax benefit of our NOLs.

Liquidity and capital resources

Historically, we have financed our operations primarily through the sales of shares of our common stock, warrants, preferred stock, and loans. In connection with our IPO on July 1, 2021, we issued and sold 8,000,000 shares of common stock at a price of $5.00 per share and received total net proceeds of approximately $36.1 million, after deducting underwriting discounts and commissions of $2.8 million, and offering costs of approximately $1.1 million. On June 30, 2022 and December 31, 2021, we had cash and cash equivalents and restricted cash of $17.8 million and $28.9 million, respectively.

We are subject to risks common in the pet wellness consumer market including, but not limited to, dependence on key personnel, competitive forces, successful marketing and sale of our products, the successful protection of our proprietary technologies, ability to grow into new markets, and compliance with government regulations. As of June 30, 2022, we have not experienced a significant adverse impact to our business, financial condition or cash flows resulting from the COVID-19 pandemic, geopolitical actions or threat of cyber-attacks. However, we have seen adverse impacts to our gross profit margin due to inflationary pressures in the current economic environment. Uncertainties regarding the continued economic impact of inflationary pressures, the COVID-19 pandemic, geopolitical actions and threat of cyber-attacks are likely to result in sustained market turmoil, which could negatively impact our business, financial condition, and cash flows in the future.

We are required to maintain a minimum liquidity (as defined in the Wintrust Credit Facility) of no less than (i) $13.0 million as of the last day of each fiscal quarter ending March 31, 2022, through and including the last day of the fiscal quarter ending December 31, 2022 and (ii) $12.0 million as of the last day of the fiscal quarter ending March 31, 2023, and as of the last day of each fiscal quarter thereafter, to comply with our financial covenants. We have historically incurred losses and expect to continue to generate operating losses and consume cash resources in the near term. These conditions raise substantial doubt about our ability to continue as a going concern for a period of twelve months from the date these interim condensed consolidated financial statements are issued, meaning that we may be unable to generate sufficient operating cash flows to

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maintain compliance with our financial covenant giving the lender the right to call the debt. We have implemented and continue to implement plans to achieve operating profitability, including various margin improvement initiatives, the consolidation of and introduction of new co-manufacturers, the optimization of our pricing strategy and ingredient profiles, and new product innovation.

Our ability to raise additional capital may be adversely impacted by the potential worsening of global economic conditions, including inflationary pressures, and the recent disruptions to, and volatility in, the credit and financial markets in the United States and worldwide resulting from the COVID-19 pandemic and geopolitical tensions. If we seek additional financing to fund our business activities in the future and there remains doubt about our ability to continue as a going concern, investors or other financing sources may be unwilling to provide additional funding on commercially reasonable terms or at all. If we are unable to raise the necessary funds when needed or achieve planned cost savings, or other strategic objectives are not achieved, we may not be able to continue our operations, or we could be required to modify our operations that could slow future growth. The accompanying interim condensed consolidated financial statements have been prepared assuming we will continue as a going concern, which contemplates the realization of assets and payments of liabilities in the ordinary course of business. Accordingly, the interim condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount of and classification of liabilities that may result should we be unable to continue as a going concern.

A summary of our cash flows is as follows (in thousands):

	Six Months Ended  June 30,
	2022		2021
Cash flows (used in) provided by:
Operating activities	$	(12,998)	$	(4,662)
Investing activities	(189)		(54)
Financing activities	2,068		3,274
Net decrease in cash and cash equivalents and restricted cash	$	(11,119)	$	(1,442)

Cash flows from operating activities

Cash used in operating activities increased $8.3 million, or 179%, during the six months ended June 30, 2022 compared to the six months ended June 30, 2021. The increase in cash used in operating activities was driven by significant fluctuations in our working capital, including a comparative increase in our inventory balance of $5.2 million as we continued to build inventory to support the Halo Elevate® launch, a comparative increase in accounts receivable balances of $1.3 million due to the timing of sales and collections and a comparative reduction in accounts payable and accrued liabilities of $0.6 million.

Cash flows from investing activities

Cash used in investing activities was $0.2 million during the six months ended June 30, 2022 and $0.1 million during the six months ended June 30, 2021. The cash used in investing activities is related to the purchase of fixed assets.

Cash flows from financing activities

Cash provided by financing activities was $2.1 million for the six months ended June 30, 2022 compared to cash provided by financing activities of $3.3 million during the six months ended June 30, 2021. The cash provided by financing activities for the six months ended June 30, 2022 was related to net proceeds from the revolving line of credit of $2.5 million, partially offset by payments on the term loan of $0.4 million. The cash provided by financing activities for the six months ended June 30, 2021 was primarily related to proceeds from private placements of $4.1 million and cash received from warrant exercises of $1.7 million, partially offset by net payments on the term loans of $2.2 million.

Indebtedness

As of June 30, 2022, our indebtedness consisted of a term loan and a revolving credit facility. For additional details about the terms, covenants and restrictions contained in the Wintrust Credit Facility, see "Note 7 - Debt" to our interim condensed consolidated financial statements included in this Quarterly Report.

Off-balance sheet arrangements

We do not have any off-balance sheet arrangements, as defined by applicable regulations of the SEC, that are reasonably likely to have a current or future material effect on our financial condition, results of operations, liquidity, capital expenditures or capital resources.

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Critical Accounting Estimates

Our discussion and analysis of our financial condition and results of operations are based upon our unaudited condensed consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of our unaudited condensed consolidated financial statements and related disclosures requires us to make estimates, assumptions and judgments that affect the reported amounts of assets, liabilities, net sales, costs and expenses and related disclosures. We believe that the estimates, assumptions and judgements involved in the accounting policies described in our Annual Report for the year ended December 31, 2021 have the greatest potential impact on our financial statements and, therefore, we consider those to be our critical accounting estimates. Accordingly, we evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates under different assumptions and conditions. There have been no material changes to our critical accounting estimates compared to the descriptions in our Annual Report for the year ended December 31, 2021.

ITEM 3.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and not required to provide the information under this Item.

ITEM 4.    CONTROLS AND PROCEDURES

Evaluation of disclosure controls and procedures

Management evaluated its internal control over financial reporting for the quarter ended June 30, 2022. Based upon that evaluation our Chief Executive Officer and Principal Financial and Accounting Officer concluded that our disclosure controls and procedures were effective as of June 30, 2022.

Changes in internal control over financial reporting

There were no changes in internal control over financial reporting during the fiscal quarter ended June 30, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II

ITEM 1.    LEGAL PROCEEDINGS

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are currently not aware of any such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition or operating results.

ITEM 1A.    RISK FACTORS

Other than otherwise noted below, there have been no material changes from the risk factors described under the heading “Risk Factors” in our Annual Report filed on March 29, 2022. You should carefully consider, in addition to the other information set forth in this report, the below and the risk factors discussed in our Annual Report that could materially affect our business, financial condition or future results. The risks described in our Annual Report are not the only risks facing our Company. In addition to risks and uncertainties inherent in forward-looking statements contained in this Quarterly Report, additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and/or operating results.

Our recurring losses and significant accumulated deficit have raised substantial doubt regarding our ability to continue as a going concern.

We have experienced recurring operating losses, have a significant accumulated deficit and are required to maintain certain minimum liquidity thresholds to comply with the financial covenants associated with the Wintrust Credit Facility. We expect to continue to generate operating losses and consume cash resources in the near term. Without generating sufficient cash flow from operations or additional debt or equity financing, these conditions raise substantial doubt about our ability to continue as a going concern, meaning that we may be unable to continue operations for the foreseeable future or realize assets and discharge liabilities in the ordinary course of operations. If we need to seek additional financing to fund our business activities in the future and there remains doubt about our ability to continue as a going concern, investors or other financing sources may be unwilling to provide additional funding on commercially reasonable terms or at all. If we are unable to obtain sufficient funding, our business, prospects, financial condition and results of operations will be materially and adversely affected and we may be unable to continue as a going concern. If we are unable to continue as a going concern, we may have to liquidate our assets and may receive less than the value at which those assets are carried on our consolidated financial statements, and it is likely that investors will lose all or a part of their investment.

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ITEM 2.    UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

Purchases of Equity Securities by the Issuer

The below presents information with respect to common stock repurchases during the three months ended June 30, 2022:

Period	Total Number of Shares Purchased	Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs	Approximate Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs (1)
April 1, 2022 to April 30, 2022	—	$	—	—	$	—
May 1, 2022 to May 31, 2022	—	$	—	—	$	3,000,000
June 1, 2022 to June 30, 2022	—	$	—	—	$	3,000,000
Total	—	$	—	—

(1)On May 10, 2022, the Company's board of directors approved a share repurchase program that authorizes the repurchase of up to $3.0 million of the Company's outstanding common stock in the open market through December 31, 2022.

ITEM 3.    DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5    OTHER INFORMATION

None.

ITEM 6.    EXHIBITS

The following exhibits are filed herewith.

EXHIBIT INDEX

Exhibit	Exhibit Description	Form	File No.	Exhibit	Filing Date
2.1	Agreement and Plan of Merger, dated February 28, 2019, by and among the Company, BBC Merger Sub, Inc. and Bona Vida, Inc.	8-K	333-161943	2.1	05/10/2019
2.2	First Amendment to Agreement and Plan of Merger, dated February 28, 2019, by and among the Company, BBC Merger Sub, Inc., and Bona Vida, Inc., dated May 3, 2019	8-K	333-161943	2.2	05/10/2019
2.3	Securities Exchange Agreement, dated February 2, 2019, by and among the Company, TruPet LLC and the members of TruPet LLC	8-K	333-161943	2.3	05/10/2019
2.4	First Amendment to Securities Exchange Agreement, dated February 2, 2019, by and among the Company, TruPet LLC and the members of TruPet LLC, dated May 6, 2019	8-K	333-161943	2.4	05/10/2019
2.5	Amended and Restated Stock Purchase Agreement, dated December 18, 2019, by and among the Company, Halo, Purely For Pets, Inc., Thriving Paws, LLC and HH-Halo LP	8-K	333-161943	2.1	12/26/2019
2.6*	Agreement and Plan of merger, dated July 28, 2022, by and among TruPet LLC and Halo, Purely for Pets, Inc.
3.1	Certificate of Incorporation, dated January 1, 2019	10-Q	333-161943	3.1	04/15/2019
3.2	Certificate of Amendment to Certificate of Incorporation, dated February 1, 2019	10-Q	333-161943	3.2	04/15/2019
3.3	Certificate of Amendment to Certificate of Incorporation, dated March 13, 2019	8-K	333-161943	3.1	03/20/2019
3.4	Certificate of Amendment to Certificate of Incorporation, dated April 18, 2019	10-KT	333-161943	3.5	07/25/2019
3.5	Certificate of Amendment to Certificate of Incorporation, dated July 30, 2020	8-K	333-161943	99.1	07/30/2020
3.6	Certificate of Merger of Sport Endurance, Inc. with and into the Company	10-Q	333-161943	3.4	04/15/2019

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Exhibit	Exhibit Description	Form	File No.	Exhibit	Filing Date
3.7	Bylaws	10-Q	333-161943	3.5	04/15/2019
3.8	Certificate of Designation for Series F Convertible Preferred Stock	8-K	333-161943	3.1	10/02/2020
3.9	Certificate of Cancellation of Series F Preferred Stock of Better Choice Company Inc.	8-K	001-40477	3.1	07/29/2022
3.10*	Certificate of Merger of TruPet LLC with and into Halo, Purely for Pets, Inc.
4.1	Form of Warrant in connection with the November 2019 private placement	8-K	333-161943	4.2	11/15/2019
4.2	Form of Subscription Agreement, dated December 19, 2019, by and among the Company and the Halo Sellers	10-Q	333-161943	10.6	01/31/2020
4.3	Form of Warrant, dated December 19, 2019, by and among the Company and the Halo Sellers	10-Q	333-161943	4.8	01/31/2020
4.4	Form of Warrant, dated December 19, 2019, by and among the Company and the Shareholder Personal Guarantors	10-Q	333-161943	4.10	01/31/2020
4.5	Form of Subscription Agreement dated April 25, 2019 in connection with the May 2019 private placement	8-K	333-161943	10.1	04/30/2019
4.6	Form of Subscription Agreement in connection with the November 2019 private placement	8-K	333-161943	10.1	11/15/2019
4.7†	Better Choice Company Inc. Amended and Restated 2019 Incentive Award Plan	10-K	333-161943	10.19	05/04/2020
4.8†	Form of 2019 Incentive Award Plan Stock Option Agreement	S-1	333-234349	10.7	10/28/2019
4.9	Form of Warrant in connection with the June 2020 private placement.	10-Q	333-161943	4.11	06/25/2020
4.10	Form of Subscription Agreement in connection with the June 2020 private placement.	10-Q	333-161943	4.13	06/25/2020
4.11	Form of July 2020 Warrants	8-K	333-161943	10.5	07/21/2020
4.12	Form of Warrant in connection with the October 2020 Series F Private Placement	8-K	333-161943	4.1	10/02/2020
4.13	Form of Securities Purchase Agreement in connection with the October 2020 Series F Private Placement	8-K	333-161943	10.1	10/02/2020
4.14	Form of Warrant in connection with the January 2021 Private Placement	S-1/A	333-251241	4.22	02/16/2021
4.15	Form of Securities Purchase Agreement in connection with the January 2021 Private Placement	S-1/A	333-251241	4.23	02/16/2021
10.1†	Form of Indemnification Agreement by and among the Company and its officers and directors	S-1	333-234349	10.8	10/28/2019
10.2†	Employment Agreement, dated December 28, 2020 by and between Scott Lerner and the Company	8-K/A	333-161943	10.2	01/05/2021
10.3†	Employment Agreement, dated October 8, 2020, by and between Sharla Cook and the Company	10-K	333-161943	10.12	03/30/2021
10.4†	Employment Agreement, dated September 27, 2020, by and between Robert Sauermann and the Company	10-K	333-161943	10.13	03/30/2021
10.5†	Employment Agreement, dated January 1, 2021, by and between Donald Young and the Company	10-K	333-161943	10.14	03/30/2021
10.6	Loan and Security Agreement, dated as of January 6, 2021, by and between Old Plank Trail Community Bank, N.A. and Halo, Purely for Pets, Inc.	8-K	333-161943	10.1	01/11/2021
10.7	Term Note A, dated as of January 6, 2021, issued by Halo Purely for Pets, Inc.	8-K	333-161943	10.3	01/11/2021
10.8	Guaranty and Security Agreement, dated as of January 6, 2021, made by Better Choice Company Inc., TruPet LLC, and Bona Vida, Inc., a Delaware corporation	8-K	333-161943	10.4	01/11/2021
10.9	Intellectual Property Security Agreement, dated as of January 6, 2021, executed and delivered by the Company, TruPet and Bona Vida	8-K	333-161943	10.5	01/11/2021
10.10	Stock Pledge Agreement, dated as of January 6, 2021, executed and delivered by the Company in favor of Lender	8-K	333-161943	10.6	01/11/2021

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Exhibit	Exhibit Description	Form	File No.	Exhibit	Filing Date
10.11	First Amendment to Loan and Security Agreement, dated as of January 6, 2021, by and between Old Plank Trail Community Bank, N.A. and Halo, Purely for Pets, Inc.	8-K	001-40477	10.1	08/17/2021
10.12	Revolving Promissory Note, dated as of August 13, 2021, issued by Halo Purely for Pets, Inc.	8-K	001-40477	10.2	08/17/2021
10.13	Deposit Account Pledge Agreement, dated as of August 13, 2021, executed and delivered by Halo Purely for Pets, Inc.	8-K	001-40477	10.3	08/17/2021
10.14	Second Amendment to Loan and Security Agreement, dated as of January 6, 2021, by and between Old Plank Trail Community Bank, N.A. and Halo, Purely for Pets, Inc.	10-K	001-40477	10.14	03/29/2022
21.1	Subsidiaries of the Company	10-K	001-40477	21.1	03/29/2022
31.1*	Certification of Principal Executive Officer Pursuant to Rules 13a‑14(a) and 15d‑14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes‑Oxley Act of 2002.
31.2*	Certification of Principal Financial Officer Pursuant to Rules 13a‑14(a) and 15d‑14(a) under the Securities Exchange Act of 1934, as Adopted Pursuant to Section 302 of the Sarbanes‑Oxley Act of 2002.
32.1*	Certifications of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes‑Oxley Act of 2002
101*	The following materials from the Company's Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2022 formatted in Inline Extensible Business Reporting Language ("iXBRL"): (i) the Condensed Consolidated Balance Sheets, (ii) the Condensed Consolidated Statements of Operations, (iii) the Condensed Consolidated Statements of Stockholders Equity, (iv) the Condensed Consolidated Statements of Cash Flows and (v) related notes, tagged as blocks of text and including detailed tags
104*	Cover page from the Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 2022, formatted in iXBRL (included as Exhibit 101)

†    Indicates a management contract or any compensatory plan, contract or arrangement.

*    Filed or furnished herewith.

#    Certain schedules and similar attachments to this agreement have been omitted in accordance with Item 601(b)(5) of Regulation S-K. The Company will furnish copies of any schedules or similar attachments to the SEC upon request.

***    Certain information in this document has been excluded pursuant to Regulation S-K, Item 601(b)(10). Such excluded information is not material and would likely cause competitive harm to the registrant if publicly disclosed.

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SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	BETTER CHOICE COMPANY INC.
Date: August 11, 2022	By:	/s/ SCOTT LERNER
		Scott Lerner
		Chief Executive Officer (Principal Executive Officer)
Date: August 11, 2022	By:	/s/ SHARLA A. COOK
		Sharla A. Cook
		Chief Financial Officer (Principal Financial and Accounting Officer)

27

EX-2.6

1 AGREEMENT AND PLAN OF MERGER THIS AGREEMENT AND PLAN OF MERGER (this “Agreement”), dated as of July 28, 2022, by and among TruPet LLC, a Delaware limited liability company (“TruPet”), and Halo, Purely for Pets, Inc., a Delaware corporation (“Halo”). RECITALS WHEREAS, each of TruPet and Halo are wholly-owned subsidiaries of Better Choice Company Inc., a Delaware corporation (“Parent”). WHEREAS, pursuant to the transactions contemplated by this Agreement and on the terms and subject to the conditions set forth herein, TruPet, in accordance with the Delaware Limited Liability Company Act (“DLLCA”) and the Delaware General Corporation Law (“DGCL”), as applicable, will merge with and into Halo (the “Merger”), with Halo as the surviving corporation in the Merger; WHEREAS, the Board of Directors of Halo and sole manager of TruPet have approved and adopted this Agreement and the transactions contemplated by this Agreement, in each case after making a determination that this Agreement and such transactions are advisable and fair to, and in the best interests of, each entity and its sole stockholder/member, as applicable, and have each recommended that the sole stockholder/member of TruPet and Halo, as applicable, adopt and approve this Agreement and the transactions contemplated by this Agreement; WHEREAS, the Parent, as the sole stockholder of Halo and the sole member of TruPet has approved and adopted this Agreement and the transactions contemplated by this Agreement, in accordance with the requirements of the DLLCA or the DGCL, as applicable; WHEREAS, for US federal income tax purposes, the parties intend that the Merger qualify as a tax-free reorganization within the meaning of Section 368(a) of the Internal Revenue Code of 1986, as amended. NOW, THEREFORE, in consideration of the mutual covenants, terms and conditions set forth herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 1. Merger. Upon the terms and subject to the conditions set forth in this Agreement, and in accordance with the DLLCA and the DGCL, TruPet shall be merged with and into Halo at the Effective Time (as hereinafter defined). Following the Effective Time, the separate limited liability company existence of TruPet shall cease, and Halo shall continue as the surviving corporation (the “Surviving Corporation”). The effects and consequences of the Merger shall be as set forth in this Agreement, the DLLCA and the DGCL. 2. Effective Time. DocuSign Envelope ID: E6B90120-64F9-405A-A49D-3C4EC982E4AD

2 a. Subject to the provisions of this Agreement, on the date hereof, the parties shall duly prepare, execute and file a certificate of merger (the “Certificate of Merger”) complying with the DLLCA and DGCL with the Secretary of State of the State of Delaware (“DESOS”), with respect to the Merger. The Merger shall become effective upon the filing of the Certificate of Merger with the DESOS (the “Effective Time”). b. The Merger shall have the effects set forth in the DLLCA and the DGCL, including, without limitation, Section 259 of the DGCL. Without limiting the generality of the foregoing, from and after the Effective Time, (i) all the properties, rights, privileges, immunities, powers and franchises of TruPet shall vest in Halo, as the Surviving Corporation, and (ii) all debts, liabilities, obligations and duties of TruPet shall become the debts, liabilities, obligations and duties of Halo, as the Surviving Corporation. 3. Organizational Documents. The bylaws of Halo in effect at the Effective Time shall be the bylaws of the Surviving Corporation until thereafter amended as provided therein, and the certificate of incorporation of Halo in effect at the Effective Time shall be the certificate of incorporation of the Surviving Corporation until thereafter amended as provided therein. 4. Directors and Officers. The directors and officers of Halo immediately prior to the Effective Time shall be the directors of the Surviving Corporation from and after the Effective Time and shall hold office until the earlier of their respective death, resignation or removal or their respective successors are duly elected or appointed and qualified in the manner provided for in the certificate of incorporation and bylaws of the Surviving Corporation or as otherwise provided by the DGCL. 5. Conversion of Securities. At the Effective Time, by virtue of the Merger and without any action on the part of TruPet, Halo, the holders of any membership interest units in TruPet or holders of shares of capital stock of Halo: a. each membership interest unit of TruPet issued and outstanding immediately prior to the Effective Time shall not be converted or exchanged in any manner into shares of common stock of the Surviving Corporation (“Surviving Corporation Common Stock”) and shall be cancelled and retired and shall cease to exist; b. each share of common stock of Halo issued and outstanding immediately prior to the Effective Time shall remain outstanding following the consummation of the Merger. 6. Submission to Service of Process. The Surviving Corporation agrees that it may be served with process in the State of Delaware in any proceeding for enforcement of any obligation of any constituent corporation of Delaware, as well as the enforcement of any obligation of the Surviving Corporation arising from the Merger, and irrevocably appoints the DESOS as its agent to accept services of process in any such suit or proceeding. The DESOS shall mail a copy of any such process to the Surviving Corporation, at 12400 Race Track Road, Tampa, Florida 33626, the place of business of the Surviving Corporation. DocuSign Envelope ID: E6B90120-64F9-405A-A49D-3C4EC982E4AD

3 7. Entire Agreement. This Agreement together with the Certificate of Merger constitutes the sole and entire agreement of the parties to this Agreement with respect to the subject matter contained herein, and supersedes all prior and contemporaneous understandings, representations and warranties, and agreements, both written and oral, with respect to such subject matter. 8. Successors and Assigns. This Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their respective successors and permitted assigns. 9. No Third-Party Beneficiaries. This Agreement is for the sole benefit of the parties hereto and their respective successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any other person any legal or equitable right, benefit or remedy of any nature whatsoever, under or by reason of this Agreement. 10. Headings. The headings in this Agreement are for reference only and shall not affect the interpretation of this Agreement. 11. Amendment and Modification; Waiver. This Agreement may only be amended, modified or supplemented by an agreement in writing signed by each party hereto. No waiver by any party of any of the provisions hereof shall be effective unless explicitly set forth in writing and signed by the party so waiving. Except as otherwise set forth in this Agreement, no failure to exercise, or delay in exercising, any rights, remedy, power or privilege arising from this Agreement shall operate or be construed as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege. 12. Termination. This Agreement may be terminated at any time prior to the Effective Time upon written notice given by TruPet or Halo. 13. Severability. If any term or provision of this Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction. Upon such determination that any term or other provision is invalid, illegal or unenforceable, the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in a mutually acceptable manner in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible. 14. Governing Law. This Agreement shall be governed by and construed in accordance with the internal laws of the State of Delaware. 15. Notices. Any notice required or permitted by this Agreement shall be in writing and shall be deemed sufficient upon delivery, when delivered personally or by overnight courier or sent by fax or electronic mail, or five (5) business days after being deposited in the U.S. mail, as certified or registered mail, with postage prepaid, addressed to the party to be notified at the address set forth in Section 6 of this Agreement, or as subsequently modified by written notice. DocuSign Envelope ID: E6B90120-64F9-405A-A49D-3C4EC982E4AD

4 16. Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall be deemed to be one and the same agreement. A signed copy of this Agreement delivered by facsimile, email or other means of electronic transmission shall be deemed to have the same legal effect as delivery of an original signed copy of this Agreement. [signature page follows] DocuSign Envelope ID: E6B90120-64F9-405A-A49D-3C4EC982E4AD

5 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written. HALO, PURELY FOR PETS, INC. By Name: Title: TRUPET LLC By Name: Title: DocuSign Envelope ID: E6B90120-64F9-405A-A49D-3C4EC982E4AD CFO Sharla Cook Sharla Cook CFO

EX-3.10

STATE OF DELAWARE CERTIFICATE OF MERGER OF DOMESTIC LIMITED LIABILITY COMPANY INTO A DOMESTIC CORPORATION Pursuant to Title 8, Section 264(c) of the Delaware General Corporation Law and Title 6, Section 18-209 of the Delaware Limited Liability Company Act, the undersigned corporation executed the following Certificate of Merger: FIRST: The name of the surviving corporation is Halo, Purely for Pets, Inc., a Delaware corporation, and the name of the limited liability company being merged into this surviving corporation is TruPet LLC, a Delaware limited liability company. SECOND: The Agreement of Merger has been approved, adopted, certified, executed and acknowledged by the surviving corporation and the merging limited liability company. THIRD: The name of the surviving corporation is Halo, Purely for Pets, Inc. FOURTH: The merger is to become effective upon the filing of this Certificate of Merger. FIFTH: The Agreement of Merger is on file at 12400 Race Track Road, Tampa, Florida 33626, the place of business of the surviving corporation. SIXTH: A copy of the Agreement of Merger will be furnished by the surviving corporation on request, without cost, to any stockholder of any constituent corporation or member of any constituent limited liability company. SEVENTH: The Certificate of Incorporation of Halo, Purely for Pets, Inc. shall be the Certificate of Incorporation of the surviving corporation. IN WITNESS WHEREOF, said Corporation has caused this certificate to be signed by an authorized officer, the 28th day of July, 2022. By: ________________ Authorized Person \Name: Sharla Cook Print or Type Title: Chief Financial Officer of Halo, Purely for Pets, Inc. DocuSign Envelope ID: E6B90120-64F9-405A-A49D-3C4EC982E4AD

EX-31.1

Exhibit 31.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER PURSUANT TO RULE 13a-14(a) / RULE 15d-14(a) OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

I, Scott Lerner, certify that:

1.I have reviewed this Quarterly Report on Form 10-Q of Better Choice Company Inc.;

2.Based on my knowledge, this quarterly report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;l

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 11, 2022

/s/ SCOTT LERNER

Scott Lerner

Chief Executive Officer

(Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER PURSUANT TO RULE 13a-14(a) / RULE 15d-14(a) OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED 

I, Sharla A. Cook, certify that: 

1.I have reviewed this Quarterly Report on Form 10-Q of Better Choice Company Inc.; 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 

4.The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles; 

(c)Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and 

(d)Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and 

5.The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): 

(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and 

(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting. 

Dated: August 11, 2022 

/s/ SHARLA A. COOK

Sharla A. Cook

Chief Financial Officer

(Principal Financial and Accounting Officer)

EX-32.1

Exhibit 32.1 

CERTIFICATIONS OF CEO AND CFO PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

In connection with the Quarterly Report of Better Choice Company Inc. (the “Company”) on Form 10-Q for the period ended June 30, 2022 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned officers hereby certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1)The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated: August 11, 2022

/s/ SCOTT LERNER

Scott Lerner

Chief Executive Officer
(Principal Executive Officer)

/s/ SHARLA A. COOK

Sharla A. Cook

Chief Financial Officer
(Principal Financial and Accounting Officer)

XML

Cover - shares	6 Months Ended
	Jun. 30, 2022	Aug. 09, 2022
Cover [Abstract]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Jun. 30, 2022
Document Transition Report	false
Entity File Number	001-40477
Entity Registrant Name	Better Choice Company Inc.
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	83-4284557
Entity Address, Address Line One	12400 Race Track Road
Entity Address, City or Town	Tampa
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33626
City Area Code	(212)
Local Phone Number	896-1254
Title of 12(b) Security	Common Stock, $0.001 par value share
Trading Symbol	BTTR
Security Exchange Name	NYSEAMER
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		29,364,712
Entity Central Index Key	0001471727
Current Fiscal Year End Date	--12-31
Amendment Flag	false
Document Fiscal Year Focus	2022
Document Fiscal Period Focus	Q2

XML

Unaudited Condensed Consolidated Statements of Operations - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Income Statement [Abstract]
Net sales	$ 16,515,000	$ 10,989,000	$ 33,529,000	$ 21,819,000
Cost of goods sold	11,788,000	7,088,000	24,095,000	13,644,000
Gross profit	4,727,000	3,901,000	9,434,000	8,175,000
Operating expenses:
Selling, general and administrative	8,187,000	6,766,000	15,764,000	13,653,000
Share-based compensation	801,000	332,000	1,892,000	2,857,000
Total operating expenses	8,988,000	7,098,000	17,656,000	16,510,000
Loss from operations	(4,261,000)	(3,197,000)	(8,222,000)	(8,335,000)
Other (expense) income:
Interest expense, net	(106,000)	(2,234,000)	(182,000)	(3,069,000)
Gain on extinguishment of debt, net	0	851,000	0	457,000
Change in fair value of warrant liabilities	0	29,356,000	0	22,873,000
Total other (expense) income, net	(106,000)	27,973,000	(182,000)	20,261,000
Net (loss) income before income taxes	(4,367,000)	24,776,000	(8,404,000)	11,926,000
Income tax expense	0	0	3,000	0
Net (loss) income available to common stockholders	$ (4,367,000)	$ 24,776,000	$ (8,407,000)	$ 11,926,000
Weighted average number of shares outstanding, basic (in shares)	29,364,712	11,126,909	29,327,316	10,361,462
Weighted average number of shares outstanding, diluted (in shares)	29,364,712	21,389,413	29,327,316	20,498,829
Net (loss) income per share available to common stockholders, basic (in dollars per share)	$ (0.15)	$ 2.23	$ (0.29)	$ 1.11
Net (loss) income per share available to common stockholders, diluted (in dollars per share)	$ (0.15)	$ 1.19	$ (0.29)	$ 0.56

XML

Unaudited Condensed Consolidated Balance Sheets - USD ($) $ in Thousands	Jun. 30, 2022	Dec. 31, 2021
Assets
Cash and cash equivalents	$ 10,860	$ 21,729
Restricted cash	6,963	7,213
Accounts receivable, net	8,691	6,792
Inventories, net	10,489	5,245
Prepaid expenses and other current assets	2,948	2,940
Total Current Assets	39,951	43,919
Fixed assets, net	480	369
Right-of-use assets, operating lease	31	56
Intangible assets, net	10,823	11,586
Goodwill	18,614	18,614
Other assets	101	116
Total Assets	70,000	74,660
Current Liabilities
Accounts payable	4,004	4,553
Accrued and other liabilities	2,215	1,879
Term loan, net	1,130	855
Operating lease liability	33	54
Total Current Liabilities	7,382	7,341
Non-current Liabilities
Term loan, net	3,866	4,559
Line of credit, net	7,368	4,856
Deferred tax liability	24	24
Operating lease liability	0	5
Total Non-current Liabilities	11,258	9,444
Total Liabilities	18,640	16,785
Stockholders’ Equity
Common Stock, $0.001 par value, 200,000,000 shares authorized, 29,364,712 and 29,146,367 shares issued and outstanding as of June 30, 2022 and December 31, 2021, respectively	29	29
Series F Preferred Stock, $0.001 par value, 30,000 shares authorized, 0 shares issued and outstanding as of June 30, 2022 and December 31, 2021, respectively	0	0
Additional paid-in capital	318,994	317,102
Accumulated deficit	(267,663)	(259,256)
Total Stockholders’ Equity	51,360	57,875
Total Liabilities and Stockholders’ Equity	$ 70,000	$ 74,660

XML

Unaudited Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares	Jun. 30, 2022	Dec. 31, 2021
Statement of Financial Position [Abstract]
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, authorized (in shares)	200,000,000	200,000,000
Common stock, issued (in shares)	29,364,712	29,146,367
Common stock, outstanding (in shares)	29,364,712	29,146,367
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, authorized (in shares)	30,000	30,000
Preferred stock, issued (in shares)	0	0
Preferred stock, outstanding (in shares)	0	0

XML

Unaudited Condensed Consolidated Statements of Stockholders' Equity - USD ($) $ in Thousands	Total	Common Stock	Series F Convertible Preferred Stock Series F Convertible Preferred Stock	Additional Paid-In Capital	Accumulated Deficit
Beginning balance (in shares) at Dec. 31, 2020		8,651,400	21,754
Beginning balance at Dec. 31, 2020	$ (28,102)	$ 9	$ 0	$ 232,530	$ (260,641)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Shares and warrants issued pursuant to private placement (in shares)		546,733
Shares and warrants issued pursuant to private placement	4,072	$ 1		4,071
Share-based compensation (in shares)		17,537
Share-based compensation	2,544			2,544
Warrant exercises (in shares)		297,383
Warrant exercises	1,310			1,310
Shares issued to third-party for services (in shares)		5,000
Shares issued to third-party for services	46			46
Warrant modifications	0			402	(402)
Conversion of Series F shares to common stock (in shares)		1,482,672	(4,448)
Conversion of Series F shares to common stock	0	$ 1		(1)
Net (loss) income available to common stockholders	(12,850)				(12,850)
Ending balance (in shares) at Mar. 31, 2021		11,000,725	17,306
Ending balance at Mar. 31, 2021	(32,980)	$ 11	$ 0	240,902	(273,893)
Beginning balance (in shares) at Dec. 31, 2020		8,651,400	21,754
Beginning balance at Dec. 31, 2020	(28,102)	$ 9	$ 0	232,530	(260,641)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net (loss) income available to common stockholders	11,926
Ending balance (in shares) at Jun. 30, 2021		15,821,559	17,294
Ending balance at Jun. 30, 2021	14,260	$ 16	$ 0	263,361	(249,117)
Beginning balance (in shares) at Mar. 31, 2021		11,000,725	17,306
Beginning balance at Mar. 31, 2021	(32,980)	$ 11	$ 0	240,902	(273,893)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Share-based compensation	313			313
Warrant exercises (in shares)		83,333
Warrant exercises	375			375
Conversion of Series F shares to common stock (in shares)		4,000	(12)
Conversion of convertible notes to common stock (in shares)		4,732,420
Conversion of convertible notes to common stock	21,776	$ 5		21,771
Shares issued in lieu of fractional shares due to reverse stock split (in shares)		1,081
Net (loss) income available to common stockholders	24,776				24,776
Ending balance (in shares) at Jun. 30, 2021		15,821,559	17,294
Ending balance at Jun. 30, 2021	14,260	$ 16	$ 0	263,361	(249,117)
Beginning balance (in shares) at Dec. 31, 2021		29,146,367
Beginning balance at Dec. 31, 2021	57,875	$ 29		317,102	(259,256)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Share-based compensation (in shares)		218,345
Share-based compensation	1,091			1,091
Net (loss) income available to common stockholders	(4,040)				(4,040)
Ending balance (in shares) at Mar. 31, 2022		29,364,712
Ending balance at Mar. 31, 2022	54,926	$ 29		318,193	(263,296)
Beginning balance (in shares) at Dec. 31, 2021		29,146,367
Beginning balance at Dec. 31, 2021	57,875	$ 29		317,102	(259,256)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net (loss) income available to common stockholders	(8,407)
Ending balance (in shares) at Jun. 30, 2022		29,364,712
Ending balance at Jun. 30, 2022	51,360	$ 29		318,994	(267,663)
Beginning balance (in shares) at Mar. 31, 2022		29,364,712
Beginning balance at Mar. 31, 2022	54,926	$ 29		318,193	(263,296)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Share-based compensation	801			801
Net (loss) income available to common stockholders	(4,367)				(4,367)
Ending balance (in shares) at Jun. 30, 2022		29,364,712
Ending balance at Jun. 30, 2022	$ 51,360	$ 29		$ 318,994	$ (267,663)

XML

Unaudited Condensed Consolidated Statements of Cash Flows - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021
Cash Flow from Operating Activities:
Net (loss) income available to common stockholders	$ (8,407)	$ 11,926
Adjustments to reconcile net (loss) income to net cash used in operating activities:
Shares and warrants issued to third parties for services	0	46
Depreciation and amortization	839	824
Amortization of debt issuance costs and discounts	26	1,777
Share-based compensation	1,892	2,857
Change in fair value of warrant liabilities	0	(22,873)
Payable-in-kind interest expense on notes payable	0	1,110
Other	255	(930)
Changes in operating assets and liabilities:
Accounts receivable, net	(1,905)	(558)
Inventories, net	(5,489)	(332)
Prepaid expenses and other assets	6	1,256
Accounts payable and accrued liabilities	(227)	328
Other	12	(93)
Cash Used in Operating Activities	(12,998)	(4,662)
Cash Flow from Investing Activities:
Acquisition of property and equipment	(189)	(54)
Cash Used in Investing Activities	(189)	(54)
Cash Flow from Financing Activities:
Proceeds from shares and warrants issued pursuant to private placement, net	0	4,012
Proceeds from revolving lines of credit	5,000	5,155
Payments on revolving lines of credit	(2,500)	(5,214)
Proceeds from term loan	0	6,000
Payments on term loans	(425)	(8,229)
Cash received for warrant exercises	0	1,685
IPO proceeds, net	0	(19)
Debt issuance costs	(7)	(116)
Cash Provided by Financing Activities	2,068	3,274
Net decrease in cash and cash equivalents and restricted cash	(11,119)	(1,442)
Total cash and cash equivalents and restricted cash, beginning of period	28,942	3,989
Total cash and cash equivalents and restricted cash, end of period	17,823	2,547
Cash paid during the period for:
Interest	$ 156	$ 221

XML

Nature of business and summary of significant accounting policies

6 Months Ended

Jun. 30, 2022

Accounting Policies [Abstract]

Nature of business and summary of significant accounting policies

Nature of business and summary of significant accounting policies

Nature of the business

Better Choice Company Inc. (the "Company") is a pet health and wellness company focused on providing pet products and services that help dogs and cats live healthier, happier and longer lives. The Company has a broad portfolio of pet health and wellness products for dogs and cats sold under its Halo brand across multiple forms, including foods, treats, toppers, dental products, chews and supplements. The products consist of kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products and supplements.

Basis of presentation

The Company’s condensed consolidated financial statements are prepared in accordance with the rules and regulations of the U.S. Securities and Exchange Commission (“SEC”) for interim financial reports and accounting principles generally accepted in the United States ("GAAP"). Accordingly, the Condensed Consolidated Balance Sheet as of December 31, 2021 has been derived from the audited consolidated financial statements at that date but does not include all of the information required by GAAP for complete financial statements. Results of operations for interim periods may not be representative of results to be expected for the full year.

These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes in the Company's Annual Report for the year ended December 31, 2021, filed with the SEC.

Consolidation

The condensed financial statements are presented on a consolidated basis and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.

Use of estimates

The preparation of the financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting periods. The Company bases its estimates on historical experience and on various other assumptions that the Company believes to be reasonable under the circumstances. On an ongoing basis, the Company evaluates these assumptions, judgments and estimates. Actual results may differ from these estimates.

In the opinion of management, the condensed consolidated financial statements contain all adjustments necessary for a fair statement of the results of operations for the periods ended June 30, 2022 and 2021, the financial position as of June 30, 2022 and December 31, 2021 and the cash flows for the periods ended June 30, 2022 and 2021.

Going Concern Considerations

The Company is subject to risks common in the pet wellness consumer market including, but not limited to, dependence on key personnel, competitive forces, successful marketing and sale of its products, the successful protection of its proprietary technologies, ability to grow into new markets, and compliance with government regulations. The Company has continually incurred losses, has an accumulated deficit and is currently subject to certain financial covenants, which requires maintaining a minimum liquidity (as defined in the Wintrust Credit Facility, defined below) of no less than (i) $13.0 million as of the last day of each fiscal quarter ending March 31, 2022, through and including the last day of the fiscal quarter ending December 31, 2022 and (ii) $12.0 million as of the last day of the fiscal quarter ending March 31, 2023, and as of the last day of each fiscal quarter thereafter. Our continued operating losses along with this financial covenant create substantial doubt about the Company’s ability to continue as a going concern for a period of twelve months from the date these interim condensed consolidated financial statements are issued. The Company does not currently expect it will be able to generate sufficient cash flow from operations to maintain sufficient liquidity to meet the required financial covenant in certain periods prior to maturity giving the lender the right to call the debt. The Company will need to either raise additional capital or obtain additional financing, and/or secure future waivers or amendments from its lenders, or accomplish some combination of these items to maintain sufficient liquidity. There can be no assurance that the Company will be successful in raising additional capital, securing future waivers and/or amendments from its lenders, renewing or refinancing its existing debt or securing new financing. If the Company is unsuccessful in doing so, it may need to reduce the scope of its operations, repay amounts owed to its lenders or sell certain assets.

The Company is continuing to implement plans to achieve operating profitability, as well as implementing other strategic objectives to address the liquidity. The accompanying interim condensed consolidated financial statements have been prepared assuming the Company will continue as a going concern, which contemplates the realization of assets and payments of liabilities in the ordinary course of business. Accordingly, the interim condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount of and classification of liabilities that may result should the Company be unable to continue as a going concern.

Summary of significant accounting policies

For additional information, please refer to the most recently filed Annual Report regarding the Company's summary of significant accounting policies.

Advertising

The Company charges advertising costs to expense as incurred and such charges are included in selling, general and administrative ("SG&A") expenses. The Company's advertising expenses consist primarily of online advertising, search costs, email advertising, and radio advertising. In addition, we reimburse our customers and third parties for in store activities and record these costs as advertising expenses. Advertising costs were $2.9 million and $5.2 million for the three and six months ended June 30, 2022 and $2.1 million and $4.1 million for the three and six months ended June 30, 2021, respectively.

Share repurchases

On May 10, 2022, the Company's board of directors approved a share repurchase program that authorizes the repurchase of up to $3.0 million of the Company's outstanding common stock in the open market through December 31, 2022. Repurchased shares are immediately retired and returned to unissued status. During the six months ended June 30, 2022 no shares were repurchased.

New accounting standards

Issued but not yet adopted

ASU 2016-13 “Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments”

In June 2016, the FASB issued ASU 2016-13, a new standard to replace the incurred loss impairment methodology under current GAAP with a methodology that reflects expected credit losses and requires consideration of a broader range of reasonable and supportable information to inform credit loss estimates. The standard is effective for the Company on January 1, 2023, and early adoption is permitted. The Company is currently evaluating the impact the standard, including subsequent updates, will have on its consolidated financial statements and related disclosures, but does not expect the guidance to have a significant impact on the financial statements.

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Revenue

6 Months Ended

Jun. 30, 2022

Revenue from Contract with Customer [Abstract]

Revenue

Revenue

The Company records revenue net of discounts, which primarily consist of early pay discounts, general percentage allowances and contractual trade promotions.

The Company excludes sales taxes collected from revenues. Retail-partner based customers are not subject to sales tax.

The Company’s direct-to-consumer ("DTC") loyalty program enables customers to accumulate points based on their spending. A portion of revenue is deferred at the time of sale when points are earned and recognized when the loyalty points are redeemed.

Revenue channels

The Company groups its revenue channels into four categories: E-commerce, which includes the sale of product to online retailers such as Amazon and Chewy; Brick & Mortar, which primarily includes the sale of product to Pet Specialty retailers such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains; DTC, which includes the sale of product through the Company's website; and International, which includes the sale of product to foreign distribution partners and to select international retailers (transacted in U.S. dollars).

Information about the Company’s net sales by revenue channel is as follows (in thousands):

	Three Months Ended  June 30,								Six Months Ended  June 30,
	2022				2021				2022				2021
E-commerce (1)	$	3,681	22	%	$	2,892	26	%	$	7,505	22	%	$	6,902	32	%
Brick & Mortar (2)	3,956		24	%	1,698		16	%	8,290		25	%	3,592		16	%
DTC	1,762		11	%	2,341		21	%	3,695		11	%	4,777		22	%
International (3)	7,116		43	%	4,058		37	%	14,039		42	%	6,548		30	%
Net Sales	$	16,515	100	%	$	10,989	100	%	$	33,529	100	%	$	21,819	100	%

(1)The Company's E-commerce channel includes two customers that amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022. These customers had an aggregate of $3.6 million and $7.3 million of net sales during the three and six months ended June 30, 2022, respectively. Two customers amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2021, respectively. These customers had an aggregate of $2.6 million and $6.4 million of net sales during the three and six months ended June 30, 2021, respectively.

(2)The Company's Brick & Mortar channel includes $2.2 million and $4.0 million of net sales from one customer that amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022, respectively. None of the Company's Brick & Mortar customers represented greater than 10% of net sales during the three and six months ended June 30, 2021.

(3)One of the Company's International customers in China amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022 and represented $5.5 million and $11.3 million of net sales, respectively. One of the Company's International customers in China represented greater than 10% of net sales during the three and six months ended June 30, 2021 and represented $2.7 million and $3.8 million of net sales, respectively.

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Inventories

6 Months Ended

Jun. 30, 2022

Inventory Disclosure [Abstract]

Inventories

Inventories

Inventories are summarized as follows (in thousands):

	June 30, 2022		December 31, 2021
Food, treats and supplements	$	10,166	$	4,666
Inventory packaging and supplies	1,017		1,028
Total Inventories	11,183		5,694
Inventory reserve	(694)		(449)
Inventories, net	$	10,489	$	5,245

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Prepaid expenses and other current assets

6 Months Ended

Jun. 30, 2022

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Prepaid expenses and other current assets

Prepaid expenses and other current assets

Prepaid expenses and other current assets are summarized as follows (in thousands):

	June 30, 2022		December 31, 2021
Prepaid advertising contract with iHeart (1)	$	2,095	$	2,095
Other prepaid expenses and other current assets (2)	853		845
Total Prepaid expenses and other current assets	$	2,948	$	2,940

(1) On August 28, 2019, the Company entered into a radio advertising agreement with iHeart Media + Entertainment, Inc. and issued 166,667 shares of common stock valued at $3.4 million for future advertising services. The Company issued an additional 20,834 shares valued at $0.1 million on March 5, 2020 pursuant to the agreement. The current portion of the remaining value, reflected above, is the remaining value of services that the Company expects to utilize within the twelve months following the reporting period date, unless the term is extended.

(2) As of June 30, 2022 and December 31, 2021, this amount includes various other prepaid contracts.

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Accrued and other liabilities

6 Months Ended

Jun. 30, 2022

Payables and Accruals [Abstract]

Accrued and other liabilities

Accrued and other liabilities

Accrued and other liabilities consist of the following (in thousands):

	June 30, 2022		December 31, 2021
Accrued taxes	$	78	$	139
Accrued payroll and benefits	1,164		755
Accrued interest	34		25
Deferred revenue	249		225
Inventory received not billed	370		—
Other	320		735
Total accrued and other liabilities	$	2,215	$	1,879

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Goodwill and intangible assets

6 Months Ended

Jun. 30, 2022

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and intangible assets

Goodwill and intangible assets

Goodwill

Goodwill was $18.6 million as of June 30, 2022 and December 31, 2021, respectively. The Company performed a quantitative assessment for its annual impairment test as of October 1, 2021. Under the quantitative approach, the Company makes various estimates and assumptions to determine the estimated fair value of the reporting unit using a combination of a discounted cash flow model and earnings multiples for guideline public companies. As of June 30, 2022 and December 31, 2021, there was no accumulated impairment loss and no impairment expense related to goodwill and no indicators, events or changes in circumstances that would indicate goodwill was impaired during the period from October 2, 2021 through June 30, 2022.

Intangible assets

The Company’s intangible assets (in thousands) and related useful lives (in years) are as follows:

				June 30, 2022				December 31, 2021
	Estimated useful life	Gross carrying amount		Accumulated amortization		Net carrying amount		Accumulated amortization		Net carrying amount
Customer relationships	7	$	7,190	$	(2,601)	$	4,589	$	(2,088)	$	5,102
Trade name	15	7,500		(1,266)		6,234		(1,016)		6,484
Total intangible assets		$	14,690	$	(3,867)	$	10,823	$	(3,104)	$	11,586

Amortization expense was $0.4 million and $0.8 million for the three and six months ended June 30, 2022 and 2021, respectively.

The estimated future amortization of intangible assets over the remaining weighted average useful life of 9.1 years is as follows (in thousands):

Remainder of 2022	$	764
2023	1,527
2024	1,527
2025	1,527
2026	1,494
Thereafter	3,984
	$	10,823

There were no indicators or impairment of the intangible assets as of June 30, 2022.

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Debt

6 Months Ended

Jun. 30, 2022

Debt Disclosure [Abstract]

Debt

Debt

The components of the Company’s debt consist of the following (in thousands):

		June 30, 2022			December 31, 2021
	Maturity Date	Amount		Rate	Amount		Rate
Term loan, net	1/6/2024	$	4,996	(1)	$	5,414	(2)
Line of credit, net	1/6/2024	7,368		(1)	4,856		(2)
Total debt		12,364			10,270
Less current portion		1,130			855
Total long term debt		$	11,234		$	9,415

(1)Interest at a variable rate of the daily Federal Funds Rate plus 285 basis points with an interest rate floor of 2.50% per annum.

(2)Interest at a variable rate of LIBOR plus 250 basis points with an interest rate floor of 2.50% per annum.

Term loans and lines of credit

On January 6, 2021, Halo, Purely for Pets, Inc., a wholly owned subsidiary of Better Choice Company Inc. ("Halo") entered into a credit facility with Old Plank Trail Community Bank, N.A., an affiliate of Wintrust Bank, N.A. (“Wintrust”) consisting of a $6.0 million term loan and a $6.0 million revolving line of credit, each scheduled to mature on January 6, 2024 and each bore interest at a variable rate of LIBOR plus 250 basis points, with an interest rate floor of 2.50% per annum (the "Wintrust Credit Facility"). The Second Wintrust Amendment described below updated the rate at which the Wintrust Credit Facility bears interest to the greater of the daily Federal Funds Rate plus 285 basis points, or the interest rate floor, which remained unchanged. Accrued interest on the Wintrust Credit Facility is payable monthly which commenced on February 1, 2021. Principal payments are required to be made monthly on the term loan commencing February 2021 with a balloon payment upon maturity. The proceeds from the Wintrust Credit Facility were used (i) to repay outstanding principal, interest and fees under the previous revolving line of credit with Citizens Business Bank (the "ABL Facility") and (ii) for general corporate purposes. Debt issuance costs of $0.1 million were incurred related to the Wintrust Credit Facility.

The Wintrust Credit Facility subjected the Company to certain financial covenants, including the maintenance of a fixed charge coverage ratio of no less than 1.25 to 1.00, tested as of the last day of each fiscal quarter. The numerator in the fixed charge coverage ratio was the operating cash flow of Halo, defined as Halo EBITDA less cash paid for unfinanced Halo capital expenditures, income taxes and dividends. The denominator was fixed charges such as interest expense and principal payments paid or payable on other indebtedness attributable to Halo. As of December 31, 2021, the Company failed to satisfy the fixed charge coverage ratio and entered into a default waiver agreement with Wintrust in which Wintrust waived the existing default through the next testing date, March 31, 2022. In addition, as part of the Second Wintrust Amendment described below, the financial covenants were amended to subject the Company to a minimum liquidity covenant test in lieu of a fixed charge coverage ratio which requires the Company to maintain liquidity, tested on the last day of each fiscal quarter beginning March 31, 2022, of no less than (i) $13.0 million as of the last day of each fiscal quarter ending March 31, 2022, through and including the last day of the fiscal quarter ending December 31, 2022 and (ii) $12.0 million as of the last day of the fiscal quarter ending March 31, 2023, and as of the last day of each fiscal quarter thereafter.

The Wintrust Credit Facility is secured by a general guaranty and security interest on the assets, including the intellectual property, of the Company and its subsidiaries. The Company has also pledged all of the capital stock of Halo held by the Company as additional collateral. Furthermore, the Wintrust Credit Facility was supported by a collateral pledge by a member of the Company’s board of directors; as a result of the First Wintrust Amendment described below, this collateral pledge was terminated and released.

On August 13, 2021, Halo entered into the first amendment to the Wintrust Credit Facility (the “First Wintrust Amendment”) to increase the revolving line of credit from $6.0 million to $7.5 million. The First Wintrust Amendment also required Halo to secure the credit facility with a pledge of a deposit account in the amount of $7.2 million, which was decreased to $6.9 million on January 1, 2022 and will be further decreased to $6.0 million on January 1, 2023. Additionally, on March 25, 2022, the Company entered into the second amendment to the Wintrust Credit Facility (the "Second Wintrust Amendment") which provided for the release of the Company's Bona Vida subsidiary as a guarantor, an update to the financial covenants as described above and an update to the rate at which the Wintrust Credit Facility bears interest, which is also described above.

As of June 30, 2022, the term loan and line of credit outstanding under the Wintrust Credit Facility were $5.0 million and $7.4 million, respectively, net of debt issuance costs of less than $0.1 million, respectively. As of December 31, 2021, the term loan and line of credit outstanding were $5.4 million and $4.9 million, respectively, net of debt issuance costs of less than $0.1 million, respectively. Debt issuance costs are amortized using the effective interest method. The carrying amount for the Company’s term loan and line of credit approximate fair value as the instruments have variable interest rates that approximate market rates.

As of June 30, 2022, the Company was in compliance with all debt covenant requirements and there were no events of default.

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Commitments and contingencies

6 Months Ended

Jun. 30, 2022

Commitments and Contingencies Disclosure [Abstract]

Commitments and contingencies

Commitments and contingencies

The Company had no material purchase obligations as of June 30, 2022 or December 31, 2021.

The Company may be involved in legal proceedings, claims, and regulatory, tax, or government inquiries and investigations that arise in the ordinary course of business resulting in loss contingencies. The Company accrues for loss contingencies when losses become probable and are reasonably estimable. If the reasonable estimate of the loss is a range and no amount within the range is a better estimate, the minimum amount of the range is recorded as a liability. Legal costs such as outside counsel fees and expenses are charged to expense in the period incurred and are recorded in SG&A expenses. The Company does not accrue for contingent losses that are considered to be reasonably possible, but not probable; however, the Company discloses the range of such reasonably possible losses. Loss contingencies considered remote are generally not disclosed. 

Litigation is subject to numerous uncertainties and the outcome of individual claims and contingencies is not predictable. It is possible that some legal matters for which reserves have or have not been established could result in an unfavorable outcome for the Company and any such unfavorable outcome could be of a material nature or have a material adverse effect on the Company's consolidated financial condition, results of operations and cash flows. Management is not aware of any claims or lawsuits that may have a material adverse effect on the consolidated financial position or results of operations of the Company.

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Warrants

6 Months Ended

Jun. 30, 2022

Warrants and Rights Note Disclosure [Abstract]

Warrants

Warrants

The following summarizes the Company's outstanding warrants to purchase shares of the Company's common stock as of and for the periods ended June 30, 2022 and December 31, 2021:

	Warrants	Weighted Average Exercise Price
Warrants outstanding as of December 31, 2020	9,916,997	$	7.32
Issued	548,110	$	8.70
Exercised	(389,881)	$	4.52
Terminated/Expired	(641,642)	$	24.64
Warrants outstanding as of December 31, 2021	9,433,584	$	5.92
Issued	—	$	—
Exercised	—	$	—
Terminated/Expired	—	$	—
Warrants outstanding as of June 30, 2022	9,433,584	$	5.92

There was no intrinsic value associated with the outstanding warrants as of June 30, 2022 and December 31, 2021, respectively.

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Share-based compensation

6 Months Ended

Jun. 30, 2022

Share-Based Payment Arrangement [Abstract]

Share-based compensation

Share-based compensation

During the three and six months ended June 30, 2022, the Company recognized $0.8 million and $1.9 million, respectively, of share-based compensation expense. During the three and six months ended June 30, 2021, the Company recognized $0.3 million and $2.9 million, respectively, of share-based compensation expense.

On November 11, 2019, the Company received shareholder approval for the Amended and Restated 2019 Incentive Award Plan (the “Amended 2019 Plan”). The Amended 2019 Plan provides for the grant of stock options, stock appreciation rights, restricted stock awards, restricted stock units, other stock or cash-based awards or a dividend equivalent award. The total number of shares currently authorized for issuance under the Amended 2019 Plan is 5,614,637.

Stock options

Options granted under the Amended 2019 Plan vest over a period of two to three years. All vested options are exercisable and may be exercised through the ten-year anniversary of the grant date (or such earlier date described in the applicable award agreement). The fair value of an option award is estimated on the date of grant using the Black–Scholes option valuation model. During the three and six months ended June 30, 2022, the Company granted 77,000 and 602,000 stock options, respectively, under the Amended 2019 Plan. During the three and six months ended June 30, 2021, the Company granted 25,834 and 955,688 stock options, respectively, under the Amended 2019 Plan.

As of June 30, 2022 and December 31, 2021, the Company had 3,261,774 and 2,684,041 stock options outstanding, respectively.

Stock awards

In February 2022, the Company granted 218,345 shares of common stock to members of its board of directors under the Amended 2019 Plan as compensation for annual board service. The stock awards were immediately vested and, as such, the Company recorded share-based compensation expense of $0.5 million upon issuance.

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Income taxes	6 Months Ended
	Jun. 30, 2022
Income Tax Disclosure [Abstract]
Income taxes	Income taxesFor the three and six months ended June 30, 2022, the Company recorded minimal income tax expense and for the three and six months ended June 30, 2021, the Company recorded no income tax expense. For the three and six months ended June 30, 2022, the Company's effective tax rate was less than 1% and for the three and six months ended June 30, 2021, the Company’s effective tax rate was 0%. The Company’s effective tax rate differs from the U.S. federal statutory rate of 21% primarily because the Company’s losses have been fully offset by a valuation allowance due to uncertainty of realizing the tax benefit of net operating losses ("NOLs”) for the six months ended June 30, 2022 and for the year ended December 31, 2021.

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Related party transactions

6 Months Ended

Jun. 30, 2022

Related Party Transactions [Abstract]

Related party transactions

Related party transactions

Director fees

The Company pays quarterly board of director fees. As of June 30, 2022 and December 31, 2021, $0.1 million of director fees were in accounts payable on the Condensed Consolidated Balance Sheets, respectively.

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Concentrations

6 Months Ended

Jun. 30, 2022

Risks and Uncertainties [Abstract]

Concentrations

Concentrations

Major suppliers

The Company sourced approximately 73% of its inventory purchases from three vendors for the six months ended June 30, 2022. The Company sourced approximately 68% of its inventory purchases from two vendors for the six months ended June 30, 2021.

Major customers

Accounts receivable from three customers represented 89% of accounts receivable as of June 30, 2022. Accounts receivable from three customers represented 71% of accounts receivable as of December 31, 2021. Four customers represented 68% of gross sales for the six months ended June 30, 2022. Three customers represented 50% of gross sales for the six months ended June 30, 2021. 

Credit risk

As of June 30, 2022 and December 31, 2021, the Company’s cash and cash equivalents were deposited in accounts at certain financial institutions and may maintain some balances in excess of federally insured limits. The Company maintains its cash and cash equivalents with high-quality, accredited financial institutions and, accordingly, such funds are subject to minimal credit risk. The Company has not experienced any losses historically in these accounts and believes it is not exposed to significant credit risk in its cash and cash equivalents.

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(Loss) earnings per share

6 Months Ended

Jun. 30, 2022

Earnings Per Share [Abstract]

(Loss) earnings per share

(Loss) earnings per share

The Company presents (loss) earnings per share on a basic and diluted basis. Basic (loss) earnings per share is computed by dividing net (loss) earnings by the weighted average number of common shares outstanding ("WASO") during the period. Diluted (loss) earnings per share includes the dilutive effect of common stock equivalents, consisting of stock options and warrants using the treasury stock method and convertible notes and preferred stock using the if-converted method. Under the treasury stock method, the amount the holder must pay for exercising stock options or warrants and the amount of average compensation cost for future service that has not yet been recognized are collectively assumed to be used to repurchase shares.

For the three and six months ended June 30, 2022, the Company’s basic and diluted net loss per share attributable to common stockholders are the same because the Company generated a net loss and common stock equivalents are excluded from diluted net loss per share as they have an antidilutive impact. As the Company reported net income for the three and six months ended June 30, 2021, basic and diluted net earnings per share attributable to common stockholders are calculated as outlined above. For the three and six months ended June 30, 2021, the weighted average diluted common shares had 3,471,245 and 4,474,577 common stock equivalents excluded, respectively, based on the fact that their inclusion would have had an anti-dilutive effect on earnings per share.

The following table sets forth basic and diluted net (loss) earnings per share available to common stockholders for the three and six months ended June 30, 2022 and 2021 (in thousands, except share and per share amounts):

	Three Months Ended  June 30,				Six Months Ended  June 30,
Common stockholders	2022		2021		2022		2021
Basic (loss) earnings per share:
Numerator:
Net (loss) income	$	(4,367)	$	24,776	$	(8,407)	$	11,926
Less: Adjustment due to warrant modifications	—		—		—		402
Adjusted net (loss) income available to common stockholders	$	(4,367)	$	24,776	$	(8,407)	$	11,524
Denominator:
Basic WASO	29,364,712		11,126,909		29,327,316		10,361,462
Net (loss) earnings per share available to common stockholders, basic	$	(0.15)	$	2.23	$	(0.29)	$	1.11
Dilutive (loss) earnings per share:
Numerator:
Net (loss) income	$	(4,367)	$	24,776	$	(8,407)	$	11,926
Less: Adjustment due to warrant modifications	—		—		—		402
Add: Interest expense on convertible notes, net	—		656		—		—
Adjusted net (loss) income available to common stockholders	$	(4,367)	$	25,432	$	(8,407)	$	11,524
Denominator:
Basic WASO	29,364,712		11,126,909		29,327,316		10,361,462
Dilutive common stock equivalents	—		10,262,504		—		10,137,367
Diluted WASO	29,364,712		21,389,413		29,327,316		20,498,829
Net (loss) earnings per share available to common stockholders, diluted	$	(0.15)	$	1.19	$	(0.29)	$	0.56

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Subsequent events	6 Months Ended
	Jun. 30, 2022
Subsequent Events [Abstract]
Subsequent events	Subsequent eventsDuring July 2022, the Company completed a legal merger of TruPet, LLC, a wholly owned subsidiary of Better Choice Company Inc. ("TruPet"), and Halo, with Halo as the surviving entity, in connection with the execution of rebranding its former TruDog brand under the Halo brand umbrella.

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Nature of business and summary of significant accounting policies (Policies)

6 Months Ended

Jun. 30, 2022

Accounting Policies [Abstract]

Basis of presentation

Basis of presentation

The Company’s condensed consolidated financial statements are prepared in accordance with the rules and regulations of the U.S. Securities and Exchange Commission (“SEC”) for interim financial reports and accounting principles generally accepted in the United States ("GAAP"). Accordingly, the Condensed Consolidated Balance Sheet as of December 31, 2021 has been derived from the audited consolidated financial statements at that date but does not include all of the information required by GAAP for complete financial statements. Results of operations for interim periods may not be representative of results to be expected for the full year.

These condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes in the Company's Annual Report for the year ended December 31, 2021, filed with the SEC.

Consolidation

Consolidation

The condensed financial statements are presented on a consolidated basis and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation.

Use of estimates

Use of estimates

The preparation of the financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting periods. The Company bases its estimates on historical experience and on various other assumptions that the Company believes to be reasonable under the circumstances. On an ongoing basis, the Company evaluates these assumptions, judgments and estimates. Actual results may differ from these estimates.

In the opinion of management, the condensed consolidated financial statements contain all adjustments necessary for a fair statement of the results of operations for the periods ended June 30, 2022 and 2021, the financial position as of June 30, 2022 and December 31, 2021 and the cash flows for the periods ended June 30, 2022 and 2021.

Going Concern Considerations

Going Concern Considerations

The Company is subject to risks common in the pet wellness consumer market including, but not limited to, dependence on key personnel, competitive forces, successful marketing and sale of its products, the successful protection of its proprietary technologies, ability to grow into new markets, and compliance with government regulations. The Company has continually incurred losses, has an accumulated deficit and is currently subject to certain financial covenants, which requires maintaining a minimum liquidity (as defined in the Wintrust Credit Facility, defined below) of no less than (i) $13.0 million as of the last day of each fiscal quarter ending March 31, 2022, through and including the last day of the fiscal quarter ending December 31, 2022 and (ii) $12.0 million as of the last day of the fiscal quarter ending March 31, 2023, and as of the last day of each fiscal quarter thereafter. Our continued operating losses along with this financial covenant create substantial doubt about the Company’s ability to continue as a going concern for a period of twelve months from the date these interim condensed consolidated financial statements are issued. The Company does not currently expect it will be able to generate sufficient cash flow from operations to maintain sufficient liquidity to meet the required financial covenant in certain periods prior to maturity giving the lender the right to call the debt. The Company will need to either raise additional capital or obtain additional financing, and/or secure future waivers or amendments from its lenders, or accomplish some combination of these items to maintain sufficient liquidity. There can be no assurance that the Company will be successful in raising additional capital, securing future waivers and/or amendments from its lenders, renewing or refinancing its existing debt or securing new financing. If the Company is unsuccessful in doing so, it may need to reduce the scope of its operations, repay amounts owed to its lenders or sell certain assets.

The Company is continuing to implement plans to achieve operating profitability, as well as implementing other strategic objectives to address the liquidity. The accompanying interim condensed consolidated financial statements have been prepared assuming the Company will continue as a going concern, which contemplates the realization of assets and payments of liabilities in the ordinary course of business. Accordingly, the interim condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of asset carrying amounts or the amount of and classification of liabilities that may result should the Company be unable to continue as a going concern.

Advertising

AdvertisingThe Company charges advertising costs to expense as incurred and such charges are included in selling, general and administrative ("SG&A") expenses. The Company's advertising expenses consist primarily of online advertising, search costs, email advertising, and radio advertising. In addition, we reimburse our customers and third parties for in store activities and record these costs as advertising expenses.

New accounting standards

New accounting standards

Issued but not yet adopted

ASU 2016-13 “Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments”

In June 2016, the FASB issued ASU 2016-13, a new standard to replace the incurred loss impairment methodology under current GAAP with a methodology that reflects expected credit losses and requires consideration of a broader range of reasonable and supportable information to inform credit loss estimates. The standard is effective for the Company on January 1, 2023, and early adoption is permitted. The Company is currently evaluating the impact the standard, including subsequent updates, will have on its consolidated financial statements and related disclosures, but does not expect the guidance to have a significant impact on the financial statements.

Revenue

Revenue

The Company records revenue net of discounts, which primarily consist of early pay discounts, general percentage allowances and contractual trade promotions.

The Company excludes sales taxes collected from revenues. Retail-partner based customers are not subject to sales tax.

The Company’s direct-to-consumer ("DTC") loyalty program enables customers to accumulate points based on their spending. A portion of revenue is deferred at the time of sale when points are earned and recognized when the loyalty points are redeemed.

Revenue channels

The Company groups its revenue channels into four categories: E-commerce, which includes the sale of product to online retailers such as Amazon and Chewy; Brick & Mortar, which primarily includes the sale of product to Pet Specialty retailers such as Petco, Pet Supplies Plus and neighborhood pet stores, as well as to select grocery chains; DTC, which includes the sale of product through the Company's website; and International, which includes the sale of product to foreign distribution partners and to select international retailers (transacted in U.S. dollars).

Commitments and contingencies

The Company may be involved in legal proceedings, claims, and regulatory, tax, or government inquiries and investigations that arise in the ordinary course of business resulting in loss contingencies. The Company accrues for loss contingencies when losses become probable and are reasonably estimable. If the reasonable estimate of the loss is a range and no amount within the range is a better estimate, the minimum amount of the range is recorded as a liability. Legal costs such as outside counsel fees and expenses are charged to expense in the period incurred and are recorded in SG&A expenses. The Company does not accrue for contingent losses that are considered to be reasonably possible, but not probable; however, the Company discloses the range of such reasonably possible losses. Loss contingencies considered remote are generally not disclosed. 

Litigation is subject to numerous uncertainties and the outcome of individual claims and contingencies is not predictable. It is possible that some legal matters for which reserves have or have not been established could result in an unfavorable outcome for the Company and any such unfavorable outcome could be of a material nature or have a material adverse effect on the Company's consolidated financial condition, results of operations and cash flows. Management is not aware of any claims or lawsuits that may have a material adverse effect on the consolidated financial position or results of operations of the Company.

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Revenue (Tables)

6 Months Ended

Jun. 30, 2022

Revenue from Contract with Customer [Abstract]

Information about Revenue Channels

Information about the Company’s net sales by revenue channel is as follows (in thousands):

	Three Months Ended  June 30,								Six Months Ended  June 30,
	2022				2021				2022				2021
E-commerce (1)	$	3,681	22	%	$	2,892	26	%	$	7,505	22	%	$	6,902	32	%
Brick & Mortar (2)	3,956		24	%	1,698		16	%	8,290		25	%	3,592		16	%
DTC	1,762		11	%	2,341		21	%	3,695		11	%	4,777		22	%
International (3)	7,116		43	%	4,058		37	%	14,039		42	%	6,548		30	%
Net Sales	$	16,515	100	%	$	10,989	100	%	$	33,529	100	%	$	21,819	100	%

(1)The Company's E-commerce channel includes two customers that amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022. These customers had an aggregate of $3.6 million and $7.3 million of net sales during the three and six months ended June 30, 2022, respectively. Two customers amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2021, respectively. These customers had an aggregate of $2.6 million and $6.4 million of net sales during the three and six months ended June 30, 2021, respectively.

(2)The Company's Brick & Mortar channel includes $2.2 million and $4.0 million of net sales from one customer that amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022, respectively. None of the Company's Brick & Mortar customers represented greater than 10% of net sales during the three and six months ended June 30, 2021.

(3)One of the Company's International customers in China amounted to greater than 10% of the Company's total net sales during the three and six months ended June 30, 2022 and represented $5.5 million and $11.3 million of net sales, respectively. One of the Company's International customers in China represented greater than 10% of net sales during the three and six months ended June 30, 2021 and represented $2.7 million and $3.8 million of net sales, respectively.

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Inventories (Tables)

6 Months Ended

Jun. 30, 2022

Inventory Disclosure [Abstract]

Inventories

Inventories are summarized as follows (in thousands):

	June 30, 2022		December 31, 2021
Food, treats and supplements	$	10,166	$	4,666
Inventory packaging and supplies	1,017		1,028
Total Inventories	11,183		5,694
Inventory reserve	(694)		(449)
Inventories, net	$	10,489	$	5,245

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Prepaid expenses and other current assets (Tables)

6 Months Ended

Jun. 30, 2022

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Prepaid Expense and Other Current Assets

Prepaid expenses and other current assets are summarized as follows (in thousands):

	June 30, 2022		December 31, 2021
Prepaid advertising contract with iHeart (1)	$	2,095	$	2,095
Other prepaid expenses and other current assets (2)	853		845
Total Prepaid expenses and other current assets	$	2,948	$	2,940

(1) On August 28, 2019, the Company entered into a radio advertising agreement with iHeart Media + Entertainment, Inc. and issued 166,667 shares of common stock valued at $3.4 million for future advertising services. The Company issued an additional 20,834 shares valued at $0.1 million on March 5, 2020 pursuant to the agreement. The current portion of the remaining value, reflected above, is the remaining value of services that the Company expects to utilize within the twelve months following the reporting period date, unless the term is extended.

(2) As of June 30, 2022 and December 31, 2021, this amount includes various other prepaid contracts.

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Accrued and other liabilities (Tables)

6 Months Ended

Jun. 30, 2022

Payables and Accruals [Abstract]

Accrued and Other Liabilities

Accrued and other liabilities consist of the following (in thousands):

	June 30, 2022		December 31, 2021
Accrued taxes	$	78	$	139
Accrued payroll and benefits	1,164		755
Accrued interest	34		25
Deferred revenue	249		225
Inventory received not billed	370		—
Other	320		735
Total accrued and other liabilities	$	2,215	$	1,879

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Goodwill and intangible assets (Tables)

6 Months Ended

Jun. 30, 2022

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets

The Company’s intangible assets (in thousands) and related useful lives (in years) are as follows:

				June 30, 2022				December 31, 2021
	Estimated useful life	Gross carrying amount		Accumulated amortization		Net carrying amount		Accumulated amortization		Net carrying amount
Customer relationships	7	$	7,190	$	(2,601)	$	4,589	$	(2,088)	$	5,102
Trade name	15	7,500		(1,266)		6,234		(1,016)		6,484
Total intangible assets		$	14,690	$	(3,867)	$	10,823	$	(3,104)	$	11,586

Schedule of Future Amortization of Intangible Assets

The estimated future amortization of intangible assets over the remaining weighted average useful life of 9.1 years is as follows (in thousands):

Remainder of 2022	$	764
2023	1,527
2024	1,527
2025	1,527
2026	1,494
Thereafter	3,984
	$	10,823

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Debt (Tables)

6 Months Ended

Jun. 30, 2022

Debt Disclosure [Abstract]

Components of Debt

The components of the Company’s debt consist of the following (in thousands):

		June 30, 2022			December 31, 2021
	Maturity Date	Amount		Rate	Amount		Rate
Term loan, net	1/6/2024	$	4,996	(1)	$	5,414	(2)
Line of credit, net	1/6/2024	7,368		(1)	4,856		(2)
Total debt		12,364			10,270
Less current portion		1,130			855
Total long term debt		$	11,234		$	9,415

(1)Interest at a variable rate of the daily Federal Funds Rate plus 285 basis points with an interest rate floor of 2.50% per annum.

(2)Interest at a variable rate of LIBOR plus 250 basis points with an interest rate floor of 2.50% per annum.

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Warrants (Tables)

6 Months Ended

Jun. 30, 2022

Warrants and Rights Note Disclosure [Abstract]

Activity of Warrants

The following summarizes the Company's outstanding warrants to purchase shares of the Company's common stock as of and for the periods ended June 30, 2022 and December 31, 2021:

	Warrants	Weighted Average Exercise Price
Warrants outstanding as of December 31, 2020	9,916,997	$	7.32
Issued	548,110	$	8.70
Exercised	(389,881)	$	4.52
Terminated/Expired	(641,642)	$	24.64
Warrants outstanding as of December 31, 2021	9,433,584	$	5.92
Issued	—	$	—
Exercised	—	$	—
Terminated/Expired	—	$	—
Warrants outstanding as of June 30, 2022	9,433,584	$	5.92

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(Loss) earnings per share (Tables)

6 Months Ended

Jun. 30, 2022

Earnings Per Share [Abstract]

Basic and Diluted Net Loss per Share Attributable to Common Stockholders

The following table sets forth basic and diluted net (loss) earnings per share available to common stockholders for the three and six months ended June 30, 2022 and 2021 (in thousands, except share and per share amounts):

	Three Months Ended  June 30,				Six Months Ended  June 30,
Common stockholders	2022		2021		2022		2021
Basic (loss) earnings per share:
Numerator:
Net (loss) income	$	(4,367)	$	24,776	$	(8,407)	$	11,926
Less: Adjustment due to warrant modifications	—		—		—		402
Adjusted net (loss) income available to common stockholders	$	(4,367)	$	24,776	$	(8,407)	$	11,524
Denominator:
Basic WASO	29,364,712		11,126,909		29,327,316		10,361,462
Net (loss) earnings per share available to common stockholders, basic	$	(0.15)	$	2.23	$	(0.29)	$	1.11
Dilutive (loss) earnings per share:
Numerator:
Net (loss) income	$	(4,367)	$	24,776	$	(8,407)	$	11,926
Less: Adjustment due to warrant modifications	—		—		—		402
Add: Interest expense on convertible notes, net	—		656		—		—
Adjusted net (loss) income available to common stockholders	$	(4,367)	$	25,432	$	(8,407)	$	11,524
Denominator:
Basic WASO	29,364,712		11,126,909		29,327,316		10,361,462
Dilutive common stock equivalents	—		10,262,504		—		10,137,367
Diluted WASO	29,364,712		21,389,413		29,327,316		20,498,829
Net (loss) earnings per share available to common stockholders, diluted	$	(0.15)	$	1.19	$	(0.29)	$	0.56

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Nature of business and summary of significant accounting policies (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021	May 10, 2022
Accounting Policies [Abstract]
Advertising costs	$ 2,900,000	$ 2,100,000	$ 5,200,000	$ 4,100,000
Share repurchase program, authorized amount					$ 3,000,000
Share repurchases (in shares)			0

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Revenue - Additional information (Details)	6 Months Ended
	Jun. 30, 2022 channel
Revenue from Contract with Customer [Abstract]
Number of revenue channels	4

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Revenue - Schedule (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Disaggregation of Revenue [Line Items]
Net sales	$ 16,515	$ 10,989	$ 33,529	$ 21,819
Revenue from Contract with Customer Benchmark | Sales Channel Concentration Risk
Disaggregation of Revenue [Line Items]
Concentration risk, percentage (greater than for 10%)	100.00%	100.00%	100.00%	100.00%
E-Commerce
Disaggregation of Revenue [Line Items]
Net sales	$ 3,681	$ 2,892	$ 7,505	$ 6,902
E-Commerce | Customer concentration risk | Two Customers
Disaggregation of Revenue [Line Items]
Net sales	$ 3,600	$ 2,600	$ 7,300	$ 6,400
E-Commerce | Revenue from Contract with Customer Benchmark | Sales Channel Concentration Risk
Disaggregation of Revenue [Line Items]
Concentration risk, percentage (greater than for 10%)	22.00%	26.00%	22.00%	32.00%
E-Commerce | Revenue from Contract with Customer Benchmark | Customer concentration risk | Two Customers
Disaggregation of Revenue [Line Items]
Concentration risk, percentage (greater than for 10%)	10.00%	10.00%	10.00%	10.00%
Brick And Mortar
Disaggregation of Revenue [Line Items]
Net sales	$ 3,956	$ 1,698	$ 8,290	$ 3,592
Brick And Mortar | Customer concentration risk | One Customer
Disaggregation of Revenue [Line Items]
Net sales	$ 2,200		$ 4,000
Brick And Mortar | Revenue from Contract with Customer Benchmark | Sales Channel Concentration Risk
Disaggregation of Revenue [Line Items]
Concentration risk, percentage (greater than for 10%)	24.00%	16.00%	25.00%	16.00%
Brick And Mortar | Revenue from Contract with Customer Benchmark | Customer concentration risk | One Customer
Disaggregation of Revenue [Line Items]
Concentration risk, percentage (greater than for 10%)	10.00%		10.00%
DTC
Disaggregation of Revenue [Line Items]
Net sales	$ 1,762	$ 2,341	$ 3,695	$ 4,777
DTC | Revenue from Contract with Customer Benchmark | Sales Channel Concentration Risk
Disaggregation of Revenue [Line Items]
Concentration risk, percentage (greater than for 10%)	11.00%	21.00%	11.00%	22.00%
International
Disaggregation of Revenue [Line Items]
Net sales	$ 7,116	$ 4,058	$ 14,039	$ 6,548
International | Customer concentration risk | One Customer
Disaggregation of Revenue [Line Items]
Net sales	$ 5,500	$ 2,700	$ 11,300	$ 3,800
International | Revenue from Contract with Customer Benchmark | Sales Channel Concentration Risk
Disaggregation of Revenue [Line Items]
Concentration risk, percentage (greater than for 10%)	43.00%	37.00%	42.00%	30.00%
International | Revenue from Contract with Customer Benchmark | Customer concentration risk | One Customer
Disaggregation of Revenue [Line Items]
Concentration risk, percentage (greater than for 10%)	10.00%	10.00%	10.00%	10.00%

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Inventories (Details) - USD ($) $ in Thousands	Jun. 30, 2022	Dec. 31, 2021
Inventory Disclosure [Abstract]
Food, treats and supplements	$ 10,166	$ 4,666
Inventory packaging and supplies	1,017	1,028
Total Inventories	11,183	5,694
Inventory reserve	(694)	(449)
Inventories, net	$ 10,489	$ 5,245

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Prepaid expenses and other current assets (Details) - USD ($) $ in Thousands			3 Months Ended
	Mar. 05, 2020	Aug. 28, 2019	Mar. 31, 2021	Jun. 30, 2022	Dec. 31, 2021
Prepaid Expenses and Other Current Assets [Line Items]
Prepaid advertising contract with iHeart				$ 2,095	$ 2,095
Other prepaid expenses and other current assets				853	845
Total Prepaid expenses and other current assets				$ 2,948	$ 2,940
Stock issued to third parties for services			$ 46
Common Stock
Prepaid Expenses and Other Current Assets [Line Items]
Stock issued to third parties for services (in shares)			5,000
Common Stock | IHeartMedia
Prepaid Expenses and Other Current Assets [Line Items]
Stock issued to third parties for services (in shares)	20,834	166,667
Stock issued to third parties for services	$ 100	$ 3,400

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Accrued and other liabilities (Details) - USD ($) $ in Thousands	Jun. 30, 2022	Dec. 31, 2021
Accrued Liabilities Current [Abstract]
Accrued taxes	$ 78	$ 139
Accrued payroll and benefits	1,164	755
Accrued interest	34	25
Deferred revenue	249	225
Inventory received not billed	370	0
Other	320	735
Total accrued and other liabilities	$ 2,215	$ 1,879

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Goodwill and intangible assets - Additional information (Details) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021	Dec. 31, 2021
Finite-Lived Intangible Assets [Line Items]
Goodwill	$ 18,614,000		$ 18,614,000		$ 18,614,000
Goodwill, accumulated impairment loss	0		0		0
Goodwill, impairment expense			0		$ 0
Amortization expense	$ 400,000	$ 800,000	$ 400,000	$ 800,000
Weighted Average
Finite-Lived Intangible Assets [Line Items]
Estimated useful lives of intangible assets			9 years 1 month 6 days

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Goodwill and intangible assets - Intangible assets (Details) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2022	Dec. 31, 2021
Finite-Lived Intangible Assets [Line Items]
Gross carrying amount	$ 14,690	$ 14,690
Accumulated amortization	(3,867)	(3,104)
Net carrying amount	$ 10,823	11,586
Customer relationships
Finite-Lived Intangible Assets [Line Items]
Estimated useful life	7 years
Gross carrying amount	$ 7,190	7,190
Accumulated amortization	(2,601)	(2,088)
Net carrying amount	$ 4,589	5,102
Trade name
Finite-Lived Intangible Assets [Line Items]
Estimated useful life	15 years
Gross carrying amount	$ 7,500	7,500
Accumulated amortization	(1,266)	(1,016)
Net carrying amount	$ 6,234	$ 6,484

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Goodwill and intangible assets - Estimated future amortization of amortizable intangible assets (Details) - USD ($) $ in Thousands	Jun. 30, 2022	Dec. 31, 2021
Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]
Remainder of 2022	$ 764
2023	1,527
2024	1,527
2025	1,527
2026	1,494
Thereafter	3,984
Net carrying amount	$ 10,823	$ 11,586

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Debt - Components of debt (Details) - USD ($) $ in Thousands	6 Months Ended	12 Months Ended
	Jun. 30, 2022	Dec. 31, 2021
Debt Instruments [Abstract]
Total debt	$ 12,364	$ 10,270
Less current portion	1,130	855
Total long term debt	11,234	9,415
Term Loan
Debt Instruments [Abstract]
Total debt	4,996	5,414
Line of credit, net
Debt Instruments [Abstract]
Total debt	$ 7,368	$ 4,856
Federal Funds Rate
Debt Instruments [Abstract]
Basis spread on variable interest rate	2.85%
Floor interest rate	2.50%
LIBOR
Debt Instruments [Abstract]
Basis spread on variable interest rate		2.50%
Floor interest rate		2.50%

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Debt - Term loan and line of credit (Details) - USD ($)			6 Months Ended		12 Months Ended
	Mar. 25, 2022	Jan. 06, 2021	Jun. 30, 2022	Jun. 30, 2021	Dec. 31, 2021	Mar. 31, 2023	Jan. 01, 2023	Mar. 31, 2022	Jan. 01, 2022	Aug. 13, 2021
Debt Instrument [Line Items]
Debt issuance costs incurred			$ 7,000	$ 116,000
Long term debt			$ 12,364,000		$ 10,270,000
LIBOR
Debt Instrument [Line Items]
Basis spread on variable interest rate					2.50%
Floor interest rate					2.50%
Federal Funds Rate
Debt Instrument [Line Items]
Basis spread on variable interest rate			2.85%
Floor interest rate			2.50%
Term Loan
Debt Instrument [Line Items]
Long term debt			$ 4,996,000		$ 5,414,000
Term Loan | Wintrust Credit Facility
Debt Instrument [Line Items]
Maximum borrowing capacity		$ 6,000,000
Long term debt			5,000,000		5,400,000
Debt issuance costs			100,000		100,000
Line of credit, net
Debt Instrument [Line Items]
Long term debt			7,368,000		4,856,000
Line of credit, net | Wintrust Credit Facility
Debt Instrument [Line Items]
Maximum borrowing capacity		$ 6,000,000								$ 7,500,000
Floor interest rate		2.50%
Debt issuance costs incurred		$ 100,000
Covenant, fixed charge coverage ratio required		1.25
Covenant, minimum liquidity required								$ 13,000,000
Restricted cash									$ 6,900,000	$ 7,200,000
Long term debt			7,400,000		$ 4,900,000
Debt issuance costs			$ 100,000
Line of credit, net | Wintrust Credit Facility | Forecast
Debt Instrument [Line Items]
Covenant, minimum liquidity required						$ 12,000,000
Restricted cash							$ 6,000,000
Line of credit, net | LIBOR | Wintrust Credit Facility
Debt Instrument [Line Items]
Basis spread on variable interest rate		2.50%
Line of credit, net | Federal Funds Rate | Wintrust Credit Facility
Debt Instrument [Line Items]
Basis spread on variable interest rate	2.85%

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Commitments and contingencies (Details) - USD ($)	Jun. 30, 2022	Dec. 31, 2021
Commitments and Contingencies Disclosure [Abstract]
Purchase obligations	$ 0	$ 0

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Warrants (Details) - USD ($)	6 Months Ended	12 Months Ended
	Jun. 30, 2022	Dec. 31, 2021
Warrants
Warrants outstanding, beginning balance (in shares)	9,433,584	9,916,997
Issued (in shares)	0	548,110
Exercised (in shares)	0	(389,881)
Terminated/expired (in shares)	0	(641,642)
Warrants outstanding, ending balance (in shares)	9,433,584	9,433,584
Weighted Average Exercise Price
Warrants outstanding, beginning balance (in dollars per share)	$ 5.92	$ 7.32
Issued (in dollars per share)	0	8.70
Exercised (in dollars per share)	0	4.52
Terminated/expired (in dollars per share)	0	24.64
Warrants outstanding, ending balance (in dollars per share)	$ 5.92	$ 5.92
Warrants outstanding, intrinsic value	$ 0	$ 0

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Share-based compensation (Details) - USD ($) $ in Thousands	1 Months Ended	3 Months Ended		6 Months Ended
	Feb. 28, 2022	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021	Dec. 31, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share-based compensation		$ 801	$ 332	$ 1,892	$ 2,857
Options outstanding (in shares)		3,261,774		3,261,774		2,684,041
Stock awards
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share-based compensation	$ 500
Amended 2019 Plan
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Awards available for issuance (in shares)		5,614,637		5,614,637
Options granted (in shares)		77,000	25,834	602,000	955,688
Amended 2019 Plan | Stock options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expiration period				10 years
Amended 2019 Plan | Stock awards
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Awards granted (in shares)	218,345
Amended 2019 Plan | Minimum | Stock options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Vesting period				2 years
Amended 2019 Plan | Maximum | Stock options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Vesting period				3 years

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Income taxes (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Income Tax Disclosure [Abstract]
Income tax expense	$ 0	$ 0	$ 3,000	$ 0
Effective tax rate	1.00%	0.00%	1.00%	0.00%

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Related party transactions (Details) - USD ($) $ in Millions	Jun. 30, 2022	Dec. 31, 2021
Related Party Transactions [Abstract]
Director fees payable	$ 0.1	$ 0.1

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Concentrations (Details)	6 Months Ended		12 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Dec. 31, 2021
Inventory purchases | Supplier concentration risk | Three vendors
Concentration Risk [Line Items]
Concentration risk, percentage	73.00%
Inventory purchases | Supplier concentration risk | Two vendors
Concentration Risk [Line Items]
Concentration risk, percentage		68.00%
Accounts receivable | Customer concentration risk | Three customers
Concentration Risk [Line Items]
Concentration risk, percentage	89.00%		71.00%
Gross sales | Customer concentration risk | Three customers
Concentration Risk [Line Items]
Concentration risk, percentage		50.00%
Gross sales | Customer concentration risk | Four customers
Concentration Risk [Line Items]
Concentration risk, percentage	68.00%

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(Loss) earnings per share - Narrative (Details) - shares	3 Months Ended	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2021
Earnings Per Share [Abstract]
Antidilutive shares (in shares)	3,471,245	4,474,577

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(Loss) earnings per share - Schedule (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2021	Mar. 31, 2021	Jun. 30, 2022	Jun. 30, 2021
Numerator:
Net (loss) income	$ (4,367)	$ (4,040)	$ 24,776	$ (12,850)	$ (8,407)	$ 11,926
Less: Adjustment due to warrant modifications	0		0		0	402
Adjusted net (loss) income available to common stockholders	$ (4,367)		$ 24,776		$ (8,407)	$ 11,524
Denominator:
Basic WASO (in shares)	29,364,712		11,126,909		29,327,316	10,361,462
Net (loss) earnings per share available to common stockholders, basic (in dollars per share)	$ (0.15)		$ 2.23		$ (0.29)	$ 1.11
Numerator:
Net (loss) income	$ (4,367)	$ (4,040)	$ 24,776	$ (12,850)	$ (8,407)	$ 11,926
Less: Adjustment due to warrant modifications	0		0		0	402
Add: Interest expense on convertible notes, net	0		656		0	0
Adjusted net (loss) income available to common stockholders	$ (4,367)		$ 25,432		$ (8,407)	$ 11,524
Denominator:
Basic WASO (in shares)	29,364,712		11,126,909		29,327,316	10,361,462
Dilutive common stock equivalents (in shares)	0		10,262,504		0	10,137,367
Diluted WASO (in shares)	29,364,712		21,389,413		29,327,316	20,498,829
Net (loss) earnings per share available to common stockholders, diluted (in dollars per share)	$ (0.15)		$ 1.19		$ (0.29)	$ 0.56